Part II Dell Technology World 2018 Modern Data Center Announcement Details
This is Part II Dell Technology World 2018 Modern Data Center Announcement Details that is part of a five-post series (view part I here, part III here, part IV here and part V here). Last week (April 30-May 3) I traveled to Las Vegas Nevada (LAS) to attend Dell Technology World 2018 (e.g., DTW 2018) as a guest of Dell (that is a disclosure btw).
Dell Technology World DTW 2018 Event and Venue
What was announced at Dell Technology World 2018 included among others:
- Dell Technologies World 2018 keynote kick off by Michael Dell
- Partner business growth for Dell Technologies with broader offerings and incentives
- Dell Technologies Capital (venture capital) first year out of stealth progress
- Customer award winners of Dell Technologies
- Dell PowerMax next-generation enterprise-class tier 0 and tier 1 storage system
- XtremIO X2 native replication and new lower cost entry model
- Dell EMC VxBlock System 1000 with PowerMax and XtremIO X2
- Dell PowerEdge R840 and R940xa rack servers
- Dell Wyse 5070 thin clients and new VDI solutions
- Microsoft Azure IoT, VMware Pulse IoT Center, and Dell edge solutions
Dell PowerMax Front View
Dell Technology World 2018 Modern Data Center Announcement Details
Dell Technologies data infrastructure related announcements included new solutions competencies and expanded services deployment competencies with partners to boost deal size and revenues. An Internet of Things (IoT) solution competency was added with others planned including High-Performance Computing (HPC) / Super Computing (SC), Data Analytics, Business Applications and Security related topics. Dell Financial Services flexible consumption models announced at Dell EMC World 2017 provide flexible financing options for both partners as well as their clients.
Flexible Dell Financial Services cloud-like consumption model (e.g., pay for what you use) enhancements include reduced entry points for the Flex on Demand solutions across the Dell EMC storage portfolio. For example, Flex on Demand velocity pricing models for Dell EMC Unity All-Flash Array (AFA) solid state device (SSD) storage solution, and XtremIO X2 AFA systems with price points of less than USD 1,000.00 per month. The benefit is that Dell partners have a financial vehicle to help their midrange customers run consumption-based financing for all-flash storage without custom configurations resulting in faster deployment opportunities.
In other partner updates, Dell Technologies is enhancing the incentive program Dell EMC MyRewards program to help drive new business. Dell EMC MyRewards Program is an opt-in, points-based reward program for solution provider sales reps and systems engineers. MyRewards program is slated to replace the existing Partner Advantage and Sell & Earn programs with bigger and better promotions (up to 3x bonus payout, simplified global claiming).
What this means for partners is the ability to earn more while offering their clients new solutions with flexible financing and consumption-based pricing among other options. Other partner enhancements include update demo program, Proof of Concept (POC) program, and IT transformation campaigns.
Powering up the Modern Data Center and Future of Work
Powering up the modern data center along with future of work, part of the make it real theme of Dell Technologies world 2018 includes data infrastructure server, storage, I/O networking hardware, software and service solutions. These data infrastructure solutions include NVMe based storage, Converged Infrastructure (CI), hyper-converged infrastructure (HCI), software-defined data center (SDDC), VMware based multi-clouds, along with modular infrastructure resources.
In addition to server and storage data infrastructure resources form desktop to data center, Dell also has a focus of enabling traditional as well as emerging Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning (DL) as well as analytics applications. Besides providing data infrastructure resources to support AI, ML, DL, IoT and other applications along with their workloads, Dell is leveraging AI technology in some of their products for example PowerMax.
Other Dell Technologies announcements include Virtustream cloud risk management and compliance, along with Epic and SAP Digital Health healthcare software solutions. In addition to Virtustream, Dell Technologies cloud-related announcements also include VMware NSX network Virtual Cloud Network with Microsoft Azure support along with security enhancements. Refer here to recent April VMware vSphere, vCenter, vSAN, vRealize and other Virtual announcements as well as here for March VMware cloud updates.
Where to learn more
Learn more about Dell Technology World 2018 and related topics via the following links:
- Dell Technology World 2018 Part I, Part II, Part III, Part IV and Part V
- Application Data Availability 4 3 2 1 Data Protection
- Application Data Value Characteristics Everything Is Not The Same (Part I)
- Data Infrastructure Primer Overview (Its Whats Inside The Data Center)
- Dell EMC Expands Server Capabilities for Software-defined, Edge and High-Performance Computing (e.g., AMD EPYC)
- Dell EMC World 2017 Day One news announcement summary
- Have you heard about the new CLOUD Act data regulation?
- HPE Announces AMD Powered Gen 10 ProLiant DL385 For Software Defined
- If NVMe is the answer, what are the questions?
- New family of Intel Xeon Scalable Processors enable software defined data infrastructures (SDDI) and SDDC
- NVMe Primer (or refresh) and The NVMe Place (e.g., https://thenvmeplace.com)
- PCIe Fundamentals Server Storage I/O Network Essentials
- The SSD Place (e.g., https://thessdplace.com) nand flash, SCM, and related topics
- Via SearchStorage: Dell EMC all-flash PowerMax replaces VMAX, injects NVMe
- Via SearchStorage: Dell EMC midrange storage keeps its overlapping arrays
- Via SearchStorage: Dell EMC storage IPO, VMware merger plans still unclear
- Via SearchStorage: Dell EMC storage strategy talk buzzes Dell Tech World
- Via SearchStorage: How a Dell and VMware merger could affect EMC storage
- VMware continues cloud construction with March announcements
- VMware vSphere vSAN vCenter version 6.7 SDDC Update Summary
- Hot Popular New Trending Data Infrastructure Vendors To Watch
- Data Infrastructure server storage I/O network Recommended Reading
- Data Infrastructure Overview, Its What’s Inside of Data Centers
Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.
What this all means
The above set of announcements span business to technology along with partner activity. Continue reading here (Part III Dell Technology World 2018 Storage Announcement Details) of this series, and part I (general summary) here, along with Part IV (PowerEdge MX Composable) here and part V here.
Ok, nuff said, for now.
Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2018 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.