EMC is now Dell EMC, part of Dell Technologies and other server storage Updates

October 11, 2016 – 12:21 pm
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EMC is now Dell EMC and other server storage Updates

server storage I/O trends

In case you missed it or did not hear, EMC is now Dell EMC and is future ready (one of their new tag lines).

What this means is that EMC is no longer a publicly traded company instead now being privately held under the Dell Technologies umbrella. In case you did not know or had forgotten, one of the principal owners of Dell Technologies is Michael Dell aka the founder of Dell Computers which itself went private a few years ago. The Dell Server division which sells direct as well as via channels and OEMs is now part of the Dell EMC division (e.g. they sell Servers, Storage, I/O and Networking hardware, software and services).

Dell EMC Storage Portfolio
Dell EMC Storage Portfolio – Via emc.com

Other related news and activities include:

Dell EMC Enahncements made today

  • Announced a new entry-level VMAX (200F) with very small physical footprint, affordable starter system price and flexibility to scale as you need to grow. Also announced were SRDF third site enhancements as well as VPLEX updates.
  • Data Domain enhancements including OS 6.0, flash and tiering across private, public and hybrid cloud
  • Unity mid-range storage (e.g. the successor to VNX) enhanced with all-flash and UnityOE software updates that include in-line compression along with cloud tiering. All-flash Unity models using 15.36TB SAS Flash SSD drives (3D NAND) can support up to 384TB in a 2U rack. Cloud tiering includes support for Virtustream, AWS and Microsoft Azure.

Dell EMC VMAX storage family
Dell EMC VMAX family and new 200F – Via emc.com

Note that in-line compression on Unity and VMAX systems is available on all-flash based systems, while tiering is available on both all-flash as well as hybrid systems.

Where To Learn More

Dell Updates Storage Center Operating System 7 (SCOS 7)
EMC DSSD D5 Rack Scale Direct Attached Shared SSD All Flash Array Part I
Part II – EMC DSSD D5 Direct Attached Shared AFA
EMCworld 2016 Getting Started on Dell EMC announcements
EMCworld 2016 EMC Hybrid and Converged Clouds Your Way
Dell-EMC: The Storage Ramifications
VMware Targets Synergies in Dell-EMC Deal 
Dell to Buy EMC for $67B; Sharpen Focus on Large Enterprises and High-End Computing
Dell SAN strategy examined after move to go private
EMC VxRack Neutrino Nodes launched for OpenStack cloud storage
EMC Under Pressure To Spin Off VMware
EMC Bridges Cloud, On-Premise Storage With TwinStrata Buy
Top Ten Takeaways from EMC World
When to implement ultra-dense server storage
EMCworld 2015 How Do You Want Your Storage Wrapped?
EMCworld 2015 How Do You Want Your Storage Wrapped?

What This All Means

For those that think (or wish) that now that EMC has gone private (e.g. granted under Dell ownership) that they have gone away and no longer relevant, time will tell what happens long term. However while they (EMC, now Dell EMC) are no longer a publicly held company, they are still very much in the public spotlight addressing legacy, current as well as emerging IT data infrastructure and software-defined data center, software defined storage and related topics spanning cloud, virtual, container among others.

What this all means is that Dell EMC is following through with providing different types of data infrastructure along with associated server, storage and I/O solutions as well as associated software defined storage management and data protection tools to meet various needs. How do you want your storage wrapped? Do you want it software defined such as a ScaleIO, ECS (object), DataDomain (data protection), VIPR, or Unity among other virtual storage appliances (VSAs), or tin-wrapped as a physical storage system or appliance?

With the VMAX 200F, Dell EMC is showing that they can scale-down the VMAX. Dell EMC is also showing they can scale VMAX up and out while making it affordable and physically practical for smaller environments who want, need or are required to have traditional enterprise class storage in a small footprint (price, physical space) with enterprise resiliency.

Dell EMC Storage Portfolio
Dell EMC Storage Portfolio – Via emc.com

A question that comes up is what happens with the various competing Dell and EMC (pre-merger) storage product lines. If you look closely at the storage line up photo above, you will notice the Dell SC (e.g. Compellent) is shown along with all of the EMC solutions. This should or could prompt the question of what about the PS series (e.g. EqualLogic) or some MD. So far the answer I have received is that they remain available for sale which you can confirm via the Dell website. However, what will the future bring to those or others is still TBD.

Needless to say there is more to see and hear coming out of Dell EMC in the weeks and months ahead, that is unless as some predict (or wishful thinking) they go away which I don’t see happening anytime soon. Oh, FWIW, Dell and EMC have been Server StorageIO clients direct and indirect via 3rd parties in the past (that’s a disclosure btw).

Ok, nuff said, for now…


Greg Schulz – Microsoft MVP and VMware vSAN vExpert, Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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  1. 2 Responses to “EMC is now Dell EMC, part of Dell Technologies and other server storage Updates”

  2. Ignoring the Dell kit and VNX both of which will get taken out back before long anyway, the take away from this announcement is that XtremIO doesn’t actually have the enterprise chops they’ve been marketing for so long. The fact the VMAX250F exists shows Unity doesn’t have the performance and XtremIO doesn’t have the data services or availability required to compete in the broader flash market.
    If you need general purpose tier 2 then Unity, want VDI then XtremIO, need enterprise then it’s VMAX, need it all to work together then it’s Vplex.
    Many customers will need all of these so why be held hostage by EMC’s 4 separate and largely incompatible platforms just to serve block data ?

    By JimB on Oct 12, 2016

  3. Thanks JimB for the comments and interesting analysis…

    By Greg Schulz on Oct 12, 2016

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