Data protection modernization, more than swapping out media

backup, restore, BC, DR and archiving

Have you modernized your data protection strategy and environment?

If not, are you thinking about updating your strategy and environment?

Why modernize your data protection including backup restore, business continuance (BC), high availability (HA) and disaster recovery (DR) strategy and environment?

backup, restore, BC, DR and archiving

Is it to leverage new technology such as disk to disk (D2D) backups, cloud, virtualization, data footprint reduction (DFR) including compression or dedupe?

Perhaps you have or are considering data protection modernization because somebody told you to or you read about it or watched a video or web cast? Or, perhaps your backup and restore are broke so its time to change media or try something different.

Lets take a step back for a moment and ask the question of what is your view of data protection modernization?

Perhaps it is modernizing backup by replacing tape with disk, or disk with clouds?

Maybe it is leveraging data footprint reduction (DFR) techniques including compression and dedupe?

Data protection, data footprint reduction, dfr, dedupe, compress

How about instead of swapping out media, changing backup software?

Or what about virtualizing servers moving from physical machines to virtual machines?

On the other hand maybe your view of modernizing data protection is around using a different product ranging from backup software to a data protection appliance, or snapshots and replication.

The above and others certainly fall under the broad group of backup, restore, BC, DR and archiving, however there is another area which is not as much technology as it is techniques, best practices, processes and procedure based. That is, revisit why data and applications are being protected against what applicable threat risks and associated business risks.

backup, restore, BC, DR and archiving

This means reviewing service needs and wants including backup, restore, BC, DR and archiving that in turn drive what data and applications to protect, how often, how many copies and where those are located, along with how long they will be retained.

backup, restore, BC, DR and archiving

Modernizing data protection is more than simply swapping out old or broken media like flat tires on a vehicle.

To be effective, data protection modernization involves taking a step back from the technology, tools and buzzword bingo topics to review what is being protected and why. It also means revisiting service level expectations and clarify wants vs. needs which translates to what if for free that is what is wanted, however for a cost then what is required.

backup, restore, BC, DR and archiving

Certainly technologies and tools play a role, however simply using new tools and techniques without revisiting data protection challenges at the source will result in new problems that resemble old problems.

backup, restore, BC, DR and archiving

Hence to support growth with a constrained or shrinking budget while maintaining or enhancing service levels, the trick is to remove complexity and costs.

backup, restore, BC, DR and archiving

This means not treating all data and applications the same, stretch your available resources to be more effective without compromise on service is mantra of modernizing data protection.

Ok, nuff said for now, plenty more to discuss later.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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NAD recommends Oracle discontinue certain Exadata performance claims

I Received the following press release in my inbox today from the National Advertising Division (NAD) recommending that Oracle stop making certain performance claims about Exadata after a complaint from IBM.

Oracle Exadata

In case you are not familiar with ExaData, it is a database machine or storage appliance that only supports Oracle database systems (learn more here). Oracle having bought Sun microsystems a few years back moved from being a software vendor that competed with other vendors software solutions including those from IBM while running on hardware from Dell, HP and IBM among others. Now that Oracle is in the hardware business, while you will still find Oracle software products running on their competitors hardware (servers and storage), Oracle is also more aggressively competing with those same partners, particularly IBM.

Hmm, to quote Scooby Doo: Rut Roh!

Looks like IBM complained to the Better Business Bureau (BBB) National Advertising Division (NAD) that resulted in the Advertising Self-Regulatory Council (ASRC) making their recommendation below (more about NAD and ASRC can be found here). Based on a billboard sign that I saw while riding from JFK airport into New York City last week, I would not be surprised if a company with two initials that start with an H and end with a P were to file a similar complaint.

I Wonder if the large wall size Oracle advertisement that used to be in the entry way to the white plains (IATA:HPN) airport (e.g. in IBM’s backyard) welcoming you to the terminal as you get off the airplanes is still there?

The following is the press release that I received:

For Immediate Release
Contact: Linda Bean
212.705.0129

NAD Finds Oracle Took Necessary Action in Discontinuing Comparative Performance Claims for Exadata; Oracle to Appeal NAD Decision

New York, NY – July 24,  2012 –TheNational Advertising Division has recommended that Oracle Corporation discontinue certain comparative product-performance claims for the company’s Exadata database machines, following a challenge by International Business Machines Corporation. Oracle said it would voluntarily discontinue the challenged claims, but noted that it would appeal NADs decision to the National Advertising Review Board.

The advertising claims at issue appeared in a full-page advertisement in the Wall Street Journal and included the following:

  • “Exadata 20x Faster … Replaces IBM Again”
  • “Giant European Retailer Moves Databases from IBM Power to Exadata … Runs 20 Times Faster”

NAD also considered whether the advertising implied that all Oracle Exadata systems are twenty times faster than all IBM Power systems.

The advertisement featured the image of an Oracle Exadata system, along with the statement: “Giant European Retailer Moves Databases from IBM Power to Exadata Runs 20 Times Faster.” The advertisement also offered a link to the Oracle website: “For more details oracle.com/EuroRetailer.” 

IBM argued that the “20x Faster” claim makes overly broad references to “Exadata” and “IBM Power,” resulting in a misleading claim, which the advertiser’s evidence does not support.  In particular, the challenger argued that by referring to the brand name “IBM Power” without qualification, Oracle was making a broad claim about the entire IBM Power systems line of products. 

The advertiser, on the other hand, argued that the advertisement represented a case study, not a line claim, and noted that the sophisticated target audience would understand that the advertisement is based on the experience of one customer – the “Giant European Retailer” referenced in the advertisement.

In a NAD proceeding, the advertiser is obligated to support all reasonable interpretations of its advertising claims, not just the message it intended to convey.   In the absence of reliable consumer perception evidence, NAD uses its experienced judgment to determine what implied messages, if any, are conveyed by an advertisement.   When evaluating the message communicated by an advertising claim, NAD will examine the claims at issue in the context of the entire advertisement in which they appear.

In this case, NAD concluded that while the advertiser may have intended to convey the message that in one case study a particular Exadata system was up to 20 times faster when performing two particular functions than a particular IBM Power system, Oracle’s general references to “Exadata” and “IBM Power,” along with the bold unqualified headline “Exadata 20x Faster Replaces IBM Again,” conveyed a much broader message.

NAD determined that at least one reasonable interpretation of the challenged advertisement is that all – or a vast majority – of Exadata systems consistently perform 20 times faster in all or many respects than all – or a vast majority – of IBM Power systems. NAD found that the message was not supported by the evidence in the record, which consisted of one   particular comparison of one consumer’s specific IBM Power system to a specific Exadata System. 

NAD further determined that the disclosure provided on the advertiser’s website was not sufficient to limit the broad message conveyed by the “20x Faster” claim. More importantly, NAD noted that even if Oracle’s website disclosure was acceptable – and had appeared clearly and conspicuously in the challenged advertisement – it would still be insufficient because an advertiser cannot use a disclosure to cure an otherwise false claim.

NAD noted that Oracle’s decision to permanently discontinue the claims at issue was necessary and proper.

Oracle, in its advertiser’s statement, said it was “disappointed with the NAD’s decision in this matter, which it believes is unduly broad and will severely limit the ability to run truthful comparative advertising, not only for Oracle but for others in the commercial hardware and software industry.”

Oracle noted that it would appeal all of NAD’s findings in the matter.

 

###

NAD’s inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising.  Details of the initial inquiry, NAD’s decision, and the advertiser’s response will be included in the next NAD/CARU Case Report.

About Advertising Industry Self-Regulation:  The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.

Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.

To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.

 

 

Linda Bean l Director, Communications,
Advertising Self-Regulatory Council

Tel: 212.705.0129
Cell: 908.812.8175
lbean@asrc.bbb.org

112 Madison Ave.
3rd Fl.
New York, NY
10016

 

Ok, Oracle is no stranger to benchmark and performance claims controversy having amassed several decades of experience. Anybody remember the silver bullet database test from late 80s early 90s when Oracle set a record performance except that they never committed the writes to disk?

Something tells me that Oracle and Uncle Larry (e.g. Larry Ellison who is not really my uncle) will treat this as any kind of press or media coverage is good and probably will issue something like IBM must be worried if they have to go to the BBB.

Will a complaint which I’m sure is not the fist to be lodged with the BBB against Oracle deter customers, or be of more use to IBM sales and their partners in deals vs. Oracle?

What’s your take?

Is this much ado about nothing, a filler for a slow news or discussion day, a break from talking about VMware acquisition of Nicira or VMware CEO management changes? Perhaps this is an alternative to talking about the CEO of SSD vendor STEC being charged with insider trading, or something other than Larry Ellison buying an Hawaiian island (IMHO he could have gotten a better deal buying Greece), or is this something that Oracle will need to take seriously?

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Give HP storage some love and short strokin

Server and StorageIO industry trends and perspective DAS

Following up from my last post over at InfoStor about metrics that matter, here is a link to a new piece that I did on storage vendors benchmarking and related topics. This new post looked at an storage performance council (SPC1) benchmark that HP did with their P10000 (e.g. 3PAR) storage system under assertions by some in the industry that they were short stroking to meet better performance.

Amazon Web Services (AWS)

I’m surprised some creative technical marketer, blogger or prankster has yet to rework Clarence Carters (e.g. Dr. CC) iconic song into something about storage performance and capacity short strokin.


Ok, nuff said before I get a visit from the HP truth squads, in the meantime, give HP a hug and some love if so inclined.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Announcing SAS SANs for Dummies book, LSI edition

There is a new (free) book that I’m a co-author of along Bruce Grieshaber and Larry Jacob (both of LSI) along with foreword by Harry Mason of LSI and President of the SCSI Trade Association titled SAS SANs for Dummies compliments of LSI.

SAS SANs for Dummies, LSI Edition

This new book (ebook and print hard copy) looks at Serial Attached SCSI (SAS) and how it can be used beyond traditional direct attached storage (DAS) configurations for support various types of storage mediums including SSD, HDD and tape. These configuration options include as entry-level SAN with SAS switches for small clusters or server virtualization, or as shared DAS as well as being a scale out back-end solution for NAS, object, cloud and big data storage solutions.

Here is the table of contents (TOC) of SAS SANs for Dummies

Chapter 1: Data storage challenges

  • Storage Growth Demand Drivers
  • Recognizing Challenges
  • Solutions and Opportunities
  • Chapter 2: Storage Area Networks

  • Introducing Storage Area Networks
  • Moving from Dedicated Internal to Shared Storage
  • Chapter 3: SAS Basics

  • Introducing the Basics of SAS
  • How SAS Functions
  • Components of SAS
  • SAS Target Devices
  • SAS for SANs
  • Chapter 4: SAS Usage Scenarios

  • Understanding SAS SANs Usage
  • Shared SAS SANs Scenarios including:
    • SAS in HPC environments
    • Big data and big bandwidth
    • Database, e-mail, back-office
    • NAS and object storage servers
    • Cloud, wen and high-density
    • Server virtualization

    Chapter 5: Advanced SAS Topics

  • The SAS Physical Layer
  • Choosing SAS Cabling
  • Using SAS Switch Zoning
  • SAS HBA Target Mode
  • Chapter 6: Nine Common Questions

  • Can You Interconnect Switches?
  • What Is SAS Cable Distance?
  • How Many Servers Can Be In a SAS SAN?
  • How Do You Manage SAS Zones?
  • How Do You Configure SAS for HA?
  • How Does SAS Zoning Compare to LUN Mapping?
  • Who Has SAS Solutions?
  • How Do SAS SANs Compare?
  • Where Can You Learn More?
  • Chapter 7: Next Steps

  • SAS Going Forward
  • Next Steps
  • Great Take Away’s
  • Regardless of if you are looking to use SAS as a primary SAN interface, or leverage it for DAS or implementing back-end storage for big-data, NAS, object, cloud or other types of scalable storage solutions, check out and get your free copy of SAS SANs for Dummies here compliments of LSI.

    SAS SANs for Dummies, LSI Edition

    Click here to ask your free copy of SAS SANs for Dummies compliments of LSI, tell them Greg from StorageIO sent you and enjoy the book.

    Ok, nuff said.

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Dell is buying Quest software, not the phone company Qwest

    Dell Storage Customer Advisory Panel (CAP)

    For those not familiar with Quest, they are a software company not to be confused with the telephone communications company formerly known as Qwest (aka now known as centurylink).

    Both Dell and Quest have been on software related acquisition initiatives that past few years with Quest having purchased vKernel, Vizoncore (vRanger virtualization backup), BakBone (who had acquire Alavarii and Asempra) for traditional backup and data protection among others. Not to be out done, as well as purchasing Quest, Dell has also more recently bought Appassure (Disclosure: StorageIOblog site sponsor) for data protection, Sonicwall and Wyse in addition to some other recent purchases (ASAP, Boomi, Compellent, Exanet, EqualLogic, Force10, InsightOne, KACE, Ocarina, Perot, RNA and Scalent among others).

    What does this mean?
    Dell is expanding the scope of their business with more products (hardware, software), solution bundles, services and channel partnering opportunities Some of the software tools and focus areas that Quest brings to the Dell table or portfolio include:

    Database management (Oracle, SQLserver)
    Data protection (virtual and physical backup, replication, bc, dr)
    Performance monitoring (DCIM and IRM) of applications and infrastructure
    User workspace management (application delivery)
    Windows server management (migrate and manage, AD, exchange, sharepoint)
    Identify and access management (security, compliance, privacy)

    What does Dell get by spending over $2B USD on quest?

  • Additional software titles or product
  • More software developers for their Software group
  • Sales people to help promote, partner and sell software solutions
  • Create demand pull for other Dell products and services via software
  • Increase its partner reach via existing Quest VARs and business partners
  • Extend the size of the Dell software and intellectual property (IP) portfolio
  • New revenue streams that compliment existing products and lines of business
  • Potential for better rate of return on some of its $12B USD in cash or equivalence

    Is this a good move for Dell?
    Yes for the above reasons

  • Is there a warning to this for Dell?
    Yes, they need to execute, keep the Quest team focused along with their other teams on the respective partners, products and market opportunities while expanding into new areas. Dell needs to also leverage Quest to further its cause in creating trust, confidence and strategic relationships with channel partners to reach new markets in different geographies. In addition, Dell needs to articulate its strategy and positioning of the various solutions to avoid products being perceived as competing vs. complimenting each other.

    Additional Dell related links:
    Dell Storage Customer Advisory Panel (CAP)
    Dell Storage Forum 2011 revisited
    Dude, is Dell doing a disk deal again with Compellent?
    Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize
    Post Holiday IT Shopping Bargains, Dell Buying Exanet?
    Dell Will Buy Someone, However Not Brocade (At least for now)

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    NetApp on rough ground, or a diamond in the rough?

    Storage I/O Industry Trends and Perspectives

    In case you missed it, NetApp announced their most recent quarterly earnings a few weeks ago which in themselves were not bad. However what some of their competition jumping up and down for joy while others are scratching their heads is the forward-looking guidance given by NetApp.

    NetApp can be seen as being on rough ground given their forward-looking guidance over the next year which could be seen as either very conservative, or an admission that they are not growing as fast as some of their competitors are challenging them.

    Reading between the lines, looking at various financial and other resources in addition to factoring in technology items, there is more to NetApp then meets the eye and current stock price or product portfolio.

    For example, NetApp is sitting on over $4 Billion USD cash that they could use for an acquisition, buying back stock, launching a major sales and marketing initiative to expand into new or adjacent markets or other activities. Speaking of acquisitions, NetApp has done some in the past including Spinnaker, which is now integrated with Ontap (e.g. clustering), Topio, Decru (security encryption) and Onaro (DCIM and IRM management software tools). More recently, NetApp has acquired Bycast (archiving and policy storage management software), Akorri (capacity management and DCIM and IRM software) and Engenio. NetApp is also maintaining good margins via both direct, channel and OEM activities while launching new products such as the channel and SMB focused FAS 2220.

    Its arguable depending upon your point of view (or who you for or are a fan of) if NetApp has all the right product pieces now, in the works, or on their radar for acquisitions. Assuming that NetApp has the pieces, they also need to move beyond selling simply what is on the truck or what is safe and comfortable or perhaps easy to sell. This is not to say that NetApp is not being effective in selling what they have and pushing the envelope, however keeping in mind who their main competitor is, the old sales saying of being able to sell ice to an Eskimo comes to mind.

    Two companies on parralel tracks offset by time: EMC and NetApp

    In the case of NetApp, when the competition makes an issue about scalibility or performance of their flagship storage systems FAS and Ontap storage software, change the playing field leveraging all the tools in their portfolio. NetApp like EMC before them is figuring out how to sell via different channels or venues their complete portfolio with a mix of direct, channel and OEM. After all, it seems like only yesterday that EMC was trying to figure out where and when to sell CLARiiON (e.g. now VNX) as opposed to avoiding competing with the Symmetrix (aka now the VMAX) not to mention expanding from a direct to channel and OEM model. Perhaps NetApp can continue to figure out how to leverage more effectively the Engenio E series for big bandwidth beyond their current OEMs. NetApp can also leverage their existing partners who have embraced Bycast (aka StorageGrid) while finding new ones.

    The reality is that NetApp is being challenged by EMC who is moving down market into some of NetApp’s traditional accounts along with in the scale-out NAS and big data sectors. This is where NetApp can leverage their technical capabilities including people combined with some effective sales and marketing execution to change the playing field vs. responding to EMC and others.

    NetApp has many of the pieces, parts, products, people, programs and partners so now how can they leverage those to expand both their revenues, as well as support margin to grow the business, unless they are looking to be acquired.

    I still subscribe that NetApp and EMC are two similar companies on parallel tracks offset by time, by about a decade or decade and a half.

    Storage I/O Industry Trends and Perspectives

    Thus, IMHO NetApp is a diamond in the rough, granted I am guessing EMC and some others do not see it that way. However, there was a time when EMC was seen as a diamond in the rough while others discounted that notion, particularly an Itty Bitty Manufacturing company from New York who is now focusing on services among other things.

    Keep in mind however, diamonds can also be lost or taken as well as there can be fake gems.

    Here are some related links:
    Unified storage systems showdown: NetApp FAS vs. EMC VNX
    Two companies on parallel tracks moving like trains offset by time: EMC and NetApp
    NetApp buying LSI’s Engenio Storage Business Unit

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Green IT deferral blamed on economic recession might be result of green gap

    Storage I/O Industry Trends and Perspectives

    I recently saw a comment somewhere that talked about Green IT being deferred or set aside due to lack of funding because of ongoing global economic turmoil. For those who see Green IT in the context of the green washing efforts that requiring spending to gain some benefits that I can understand. After all, if your goal is to simply go and be or be seen as being green, there is a cost to doing that.

    With tight or shrinking IT budgets, there are other realities and while organizations may want to do the right thing helping the environment, however that is often seen as overhead to financial conscious management.

    On the other hand, turn the green washing messaging off or at least dial-it back a bit as has been the case the past couple of years.

    Expand the Green IT discussion or change it around a bit from that of being seen or perceived as being green by energy efficiency or avoidance to that of effectiveness, enhanced productivity, doing more with what you have or with less and there is a different opportunity.

    That opportunity is to meet the financial and business goals or requirements that as a by-product help the environment. In other words, expand the focus of Green IT to that of economics and improving on resource effectiveness and the environment gets a free ride, or, Green gets self-funded.

    The Green and Virtual Data Center Book addressing optimization, effectivness, productivity and economics

    The challenge is what I refer to as the Green Gap, which is the disconnect between what is talked about (e.g. messaging) and thus perceived to be Green IT and where common IT opportunities exist (or missed opportunities have occurred).

    Green IT or at least the tenants of driving efficiency and effectiveness to use energy more effectively, address recycling and waste, removable of hazardous substance and other items continues to thrive. However, the green washing is subsiding and overtime organizations will not be as dismissive of Green IT in the context of improving productivity, reducing complexity and costs, optimization and related themes tied to economics where the environment gets a free ride.

    Here are some related links:
    Closing the Green Gap
    Energy efficient technology sales depend on the pitch
    EPA Energy Star for Data Center Storage Update
    Green IT Confusion Continues, Opportunities Missed!
    How to reduce your Data Footprint impact (Podcast)
    Optimizing storage capacity and performance to reduce your data footprint
    Performance metrics: Evaluating your data storage efficiency
    PUE, Are you Managing Power, Energy or Productivity?
    Saving Money with Green Data Storage Technology
    Saving Money with Green IT: Time To Invest In Information Factories
    Shifting from energy avoidance to energy efficiency
    Storage Efficiency and Optimization: The Other Green
    Supporting IT growth demand during economic uncertain times
    The new Green IT: Efficient, Effective, Smart and Productive
    The other Green Storage: Efficiency and Optimization
    The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    How much SSD do you need vs. want?

    Storage I/O Industry Trends and Perspectives

    I have been getting asked by IT customers, VAR’s and even vendors how much solid state device (SSD) storage is needed or should be installed to address IO performance needs to which my standard answer is it depends.

    I also am also being asked if there is rule of thumb (RUT) of how much SSD you should have either in terms of the number of devices or a percentage; IMHO, the answer is it depends. Sure, there are different RUTs floating around based on different environments, applications, workloads however are they applicable to your needs.

    What I would recommend is instead of focusing on percentages, RUTs, or other SWAG estimate’s or PIROMA calculations, look at your current environment and decide where the activity or issues are. If you know how many fast hard disk drives (HDD) are needed to get to a certain performance level and amount of used capacity that is a good starting point.

    If you do not have that information, use tools from your server, storage or third-party provider to gain insight into your activity to help size SSD. Also if you have a database environment and are not familiar with the tools, talk with your DBA’s to have them run some reports that show performance information the two of you can discuss to zero in hot spots or opportunity for SSD.

    Keep in mind when looking at SSD what is that you are trying to address by installing SSD. For example, is there a specific or known performance bottleneck resulting in poor response time or latency or is there a general problem or perceived opportunity?

    Storage I/O Industry Trends and Perspectives

    Is there a lack of bandwidth for large data transfers or is there a constraint on how many IO operations per second (e.g. IOPS) or transaction or activity that can be done in a given amount of time. In other words the more you know where or what the bottleneck is including if you can trace it back to a single file, object, database, database table or other item the closer you are to answering how much SSD you will need.

    As an example if using third-party tools or those provided by SSD vendors or via other sources you decide that your IO bottleneck are database transaction logs and system paging files, then having enough SSD space capacity to fit those in part of the solution. However, what happens when you remove the first set of bottlenecks, what new ones will appear and will you have enough space capacity on your SSD to accommodate the next in line hot spot?

    Keep in mind that you may want more SSD however what can you get budget approval to buy now without having more proof and a business case. Get some extra SSD space capacity to use for what you are confident can address other bottlenecks, or, enable new capabilities.

    On other hand if you can only afford enough SSD to get started, make sure you also protect it. If you decide that two SSD devices (PCIe cache or target cards, drives or appliances) will take care of your performance and capacity needs, make sure to keep availability in mind. This means having extra SSD devices for RAID 1 mirroring, replication or other form of data protection and availability. Keep in mind that while traditional hard disk drive (HDD) storage is often gauged on cost per capacity, or dollar per GByte or dollar per TByte, with SSD measure its value on cost to performance. For example, how many IOPS, or response time improvement or bandwidth are obtained to meet your specific needs per dollar spent.

    Related links
    What is the best kind of IO? The one you do not have to do
    Is SSD dead? No, however some vendors might be
    Speaking of speeding up business with SSD storage
    Has SSD put Hard Disk Drives (HDD’s) On Endangered Species List?
    Why SSD based arrays and storage appliances can be a good idea (Part I)
    EMC VFCache respinning SSD and intelligent caching (Part I)
    SSD options for Virtual (and Physical) Environments Part I: Spinning up to speed on SSD

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Only you can prevent cloud data loss

    Storage I/O trends

    Some of you might remember the saying from Smokey the bear, only you can prevent forest fires and for those who do not know about that, click on the image below.

    The reason I bring this up is that while cloud providers are responsible (see the cloud blame game) is that it is also up to the user or consumer to take some ownership and responsibility.

    Similar to vendor lock-in, the only one who can allow vendor lock in is the customer, granted a vendor can help influence the customer.

    The same theme applies to public clouds and cloud storage providers in that there is responsibility of providers along with government and industry regulations to help protect consumers or users. However, there is also the shared responsibility of the user and consumer to make informed decisions.

    What is your perspective on who is responsible for cloud data protection?

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Spring (May) 2012 StorageIO news letter

    StorageIO News Letter Image
    Spring (May) 2012 News letter

    Welcome to the Spring (May) 2012 edition of the Server and StorageIO Group (StorageIO) news letter. This follows the Fall (December) 2011 edition.

    You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

    Click on the following links to view the Spring May 2012 edition as an HTML or PDF or, to go to the news letter page to view previous editions.

    You can subscribe to the news letter by clicking here.

    Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

    Nuff said for now

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Various cloud, virtualization, server, storage I/O poll’s

    The following are a collection of on-going industry trends and perspectives poll’s pertaining to server, storage, IO, networking, cloud, virtualization, data protection (backup, archive, BC and DR) among other related themes and topics.

    In addition to those listed below, check out the comments section where additional poll’s are added over time.

    Storage I/O Industry Trends and Perspectives

    Here is a link to a poll as a follow-up to a recent blog post Are large storage arrays dead at the hands of SSD? (also check these posts pertaining to storage arrays and SSD and flash SSD’s emerging role).

    Poll: Are large storage arrays day’s numbered?

    Poll: What’s your take on magnetic tape storage?

    Poll: What do you think of IT clouds?

    Poll: Who is responsible for cloud storage data loss?

    Poll: What are the most popular Zombie technologies?

    Storage I/O Industry Trends and Perspectives

    Poll: What’s your take on OVA and other alliances?

    Poll: Where is most common form or concern of vendor lockin?

    Poll: Who is responsible for, or preventing vendor lockin?

    Poll: Is vendor lockin a good or bad thing?

    Poll: Is IBM V7000 relevant?

    Storage I/O Industry Trends and Perspectives

    Poll: What is your take on EMC and NetApp on similar tracks or paths?

    Poll: What’s your take on RAID still being relevant?

    Poll: What do you see as barriers to converged networks?

    Poll: Who are you?

    Poll: What is your preferred converged network?

    Storage I/O Industry Trends and Perspectives

    Poll: What is your converged network status?

    Poll: Are converged networks in your future?

    Poll: What do you think were top 2009 technologies, events or vendors?

    Poll: What technologies, events, products or vendors did not live up to 2009 predictions?

    Storage I/O Industry Trends and Perspectives

    Poll: What do you think of IT clouds?

    Poll: What is your take on the new FTC blogger disclosure guidelines?

    Poll: Is RAID dead?

    Poll: When will you deploy Windows 7? Note: I upgraded all my systems to Windows 7 during summer of 2011

    Poll: EMC and Cisco VCE, what does it mean?

    Poll: Is IBM XIV still relevant?

    Storage I/O Industry Trends and Perspectives

    Note: Feel free to share, use and make reference to the above poll’s and their results however please remember to attribute the source.

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Is SSD dead? No, however some vendors might be

    Storage I/O trends

    Is SSD dead? No, however some vendors might be

    In a recent conversation with Dave Raffo about the nand flash solid state disk (SSD) market, we talked about industry trends, perspectives and where the market is now as well as headed. One of my comments is, has been and will remain that the industry has still not reached anywhere near full potential for deployment of SSD for enterprise, SMB and other data storage needs. Granted, there is broad adoption in terms of discussion or conversation and plenty of early adopters.

    SSD and in particular nand flash is anything but dead, in fact in the big broad picture of things, it is still very early in the game. Sure, for those who cover and crave the newest, latest and greatest technology to talk about, nand flash SSD might seem old, yesterday news, long in the tooth and time for something else. However, for those who are focused on deployment vs. adoption such as customers, in general, nand flash SSD in its many packaging options has still not yet reached its full potential.

    Despite the hype, fanfare from CEOs or their evangelist along with loyal followers of startups that help drive industry adoption (e.g. what is talked about), there is still lots of upside growth in the customer drive industry deployment (actually buying, installing and using) for nand flash SSD.

    What about broad customer deployments?

    Sure, there are the marquee customer success stories that you need a high-capacity SAS or SATA drive to hold the YouTube videos, slide decks, press releases for.

    However, have we truly, reached broad customer deployment or broad industry adoption?

    Hence, I see more startups coming into the market space, and some exiting on their own, via mergers and acquisition or other means.

    Will we see a feeding frenzy or IPO craze as with earlier hype cycles of technologies, IMHO there will be some companies that get the big deal, some will survive as new players running as a business vs. running to be acquired or IPO. Others will survive by evolving into something else while others will join the where are they now list.

    If you are a SSD startup, CEO, CxO, or marketer, their PR, evangelist or loyal follower do not worry as the SSD market and even nand flash is far from being dead. On the other hand, if you think that it has hit its full stride, you are missing either the bigger picture, or too busy patting yourselves on the back for a job well done. There is much more opportunity out there and not even all the low hanging fruit has been picked yet.

    Check out the conversation with Dave Raffo along with comments from others here.

    Related links on storage IO metrics and SSD performance
    What is the best kind of IO? The one you do not have to do
    Is SSD dead? No, however some vendors might be
    Storage and IO metrics that matter
    IO IO it is off to Storage and IO metrics we go
    SSD and Storage System Performance
    Speaking of speeding up business with SSD storage
    Are Hard Disk Drives (HDD’s) getting too big?
    Has SSD put Hard Disk Drives (HDD’s) On Endangered Species List?
    Why SSD based arrays and storage appliances can be a good idea (Part I)
    IT and storage economics 101, supply and demand
    Researchers and marketers dont agree on future of nand flash SSD
    EMC VFCache respinning SSD and intelligent caching (Part I)
    SSD options for Virtual (and Physical) Environments Part I: Spinning up to speed on SSD
    SSD options for Virtual (and Physical) Environments Part II: The call to duty, SSD endurance
    SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?
    SSD options for Virtual (and Physical) Environments Part IV: What type of SSD is best for your needs

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    What is the best kind of IO? The one you do not have to do

    What is the best kind of IO? The one you do not have to do

    data infrastructure server storage I/O trends

    Updated 2/10/2018

    What is the best kind of IO? If no IO (input/output) operation is the best IO, than the second best IO is the one that can be done as close to the application and processor with best locality of reference. Then the third best IO is the one that can be done in less time, or at least cost or impact to the requesting application which means moving further down the memory and storage stack (figure 1).

    Storage and IO or I/O locality of reference and storage hirearchy
    Figure 1 memory and storage hierarchy

    The problem with IO is that they are basic operation to get data into and out of a computer or processor so they are required; however, they also have an impact on performance, response or wait time (latency). IO require CPU or processor time and memory to set up and then process the results as well as IO and networking resources to move data to their destination or retrieve from where stored. While IOs cannot be eliminated, their impact can be greatly improved or optimized by doing fewer of them via caching, grouped reads or writes (pre-fetch, write behind) among other techniques and technologies.

    Think of it this way, instead of going on multiple errands, sometimes you can group multiple destinations together making for a shorter, more efficient trip; however, that optimization may also take longer. Hence sometimes it makes sense to go on a couple of quick, short low latency trips vs. one single larger one that takes half a day however accomplishes many things. Of course, how far you have to go on those trips (e.g. locality) makes a difference of how many you can do in a given amount of time.

    What is locality of reference?

    Locality of reference refers to how close (e.g location) data exists for where it is needed (being referenced) for use. For example, the best locality of reference in a computer would be registers in the processor core, then level 1 (L1), level 2 (L2) or level 3 (L3) onboard cache, followed by dynamic random access memory (DRAM). Then would come memory also known as storage on PCIe cards such as nand flash solid state device (SSD) or accessible via an adapter on a direct attached storage (DAS), SAN or NAS device. In the case of a PCIe nand flash SSD card, even though physically the nand flash SSD is closer to the processor, there is still the overhead of traversing the PCIe bus and associated drivers. To help offset that impact, PCIe cards use DRAM as cache or buffers for data along with Meta or control information to further optimize and improve locality of reference. In other words, help with cache hits, cache use and cache effectiveness vs. simply boosting cache utilization.

    Where To Learn More

    View additional NAS, NVMe, SSD, NVM, SCM, Data Infrastructure and HDD related topics via the following links.

    Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

    Software Defined Data Infrastructure Essentials Book SDDC

    What This All Means

    What can you do the cut the impact of IO

    • Establish baseline performance and availability metrics for comparison
    • Realize that IOs are a fact of IT virtual, physical and cloud life
    • Understand what is a bad IO along with its impact
    • Identify why an IO is bad, expensive or causing an impact
    • Find and fix the problem, either with software, application or database changes
    • Throw more software caching tools, hyper visors or hardware at the problem
    • Hardware includes faster processors with more DRAM and fast internal busses
    • Leveraging local PCIe flash SSD cards for caching or as targets
    • Utilize storage systems or appliances that have intelligent caching and storage optimization capabilities (performance, availability, capacity).
    • Compare changes and improvements to baseline, quantify improvement

    Ok, nuff said, for now.

    Gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

    IT Optimization, efficiency, convergence and cloud conversations from SNW

    Recently I did a presentation titled backup, restore, BC, DR and archiving (hmm, I think I know of a book with the same title) at the spring 2012 SNW in Dallas. My presentation was on the first morning of the session as I needed to be in Boston to record a video the following Tuesday morning, thus I missed out on the storm clouds and tornadoes that rolled in the next day.

    While I was at SNW, had the honor of being a guest on Calvin Zito (aka @HPStorageguy) pod cast that can be found on his Around the Storage Block Blog or by clicking here.

    Cloud and Virtual Data Storage Networking Conversation

    Check out our conversations about clouds, related topics and more from a practical perspective cutting through the hype and fud.

    Oh, if you are interested in Cloud and Virtual Data Storage Networking, click here to learn more about the book, or backup, restore, BC, DR and archiving to find various backup, restore, BC, DR and archiving, and here to see some upcoming events, activities and venues both in the U.S. and in Europe.

    Ok, nuff said for now.

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved