Tag: server

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EPA Server and Storage Workshop Feb 2, 2010

EPA Energy Star

Following up on a recent previous post pertaining to US EPA Energy Star(r) for Servers, Data Center Storage and Data Centers, there will be a workshop held Tuesday February 2, 2010 in San Jose, CA.

Here is the note (Italics added by me for clarity) from the folks at EPA with information about the event and how to participate.

 

Dear ENERGY STAR® Servers and Storage Stakeholders:

Representatives from the US EPA will be in attendance at The Green Grid Technical Forum in San Jose, CA in early February, and will be hosting information sessions to provide updates on recent ENERGY STAR servers and storage specification development activities.  Given the timing of this event with respect to ongoing data collection and comment periods for both product categories, EPA intends for these meetings to be informal and informational in nature.  EPA will share details of recent progress, identify key issues that require further stakeholder input, discuss timelines for the completion, and answer questions from the stakeholder community for each specification.

The sessions will take place on February 2, 2010, from 10:00 AM to 4:00 PM PT, at the San Jose Marriott.  A conference line and Webinar will be available for participants who cannot attend the meeting in person.  The preliminary agenda is as follows:

Servers (10:00 AM to 12:30 PM)

  • Draft 1 Version 2.0 specification development overview & progress report
    • Tier 1 Rollover Criteria
    • Power & Performance Data Sheet
    • SPEC efficiency rating tool development
  • Opportunities for energy performance data disclosure

 

Storage (1:30 PM to 4:00 PM)

  • Draft 1 Version 1.0 specification development overview & progress report
  • Preliminary stakeholder feedback & lessons learned from data collection 

A more detailed agenda will be distributed in the coming weeks.  Please RSVP to storage@energystar.gov or servers@energystar.gov no later than Friday, January 22.  Indicate in your response whether you will be participating in person or via Webinar, and which of the two sessions you plan to attend.

Thank you for your continued support of ENERGY STAR.

 

End of EPA Transmission

For those attending the event, I look forward to seeing you there in person on Tuesday before flying down to San Diego where I will be presenting on Wednesday the 3rd at The Green Data Center Conference.

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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RAID Relevance Revisited

Following up from some previous posts on the topic, a continued discussion point in the data storage industry is the relevance (or lack there) of RAID (Redundant Array of Independent Disks).

These discussions tend to evolve around how RAID is dead due to its lack of real or perceived ability to continue scaling in terms of performance, availability, capacity, economies or energy capabilities needed or when compared to those of newer techniques, technologies or products.

RAID Relevance

While there are many new and evolving approaches to protecting data in addition to maintaining availability or accessibility to information, RAID despite the fan fare is far from being dead at least on the technology front.

Sure, there are issues or challenges that require continued investing in RAID as has been the case over the past 20 years; however those will also be addressed on a go forward basis via continued innovation and evolution along with riding technology improvement curves.

Now from a marketing standpoint, ok, I can see where the RAID story is dead, boring, and something new and shiny is needed, or, at least change the pitch to sound like something new.

Consequently, when being long in the tooth and with some of the fore mentioned items among others, older technologies that may be boring or lack sizzle or marketing dollars can and often are declared dead on the buzzword bingo circuit. After all, how long now has the industry trade group RAID Advisory Board (RAB) been missing in action, retired, spun down, archived or ILMed?

RAID remains relevant because like other dead or zombie technologies it has reached the plateau of productivity and profitability. That success is also something that emerging technologies envy as their future domain and thus a classic marketing move is to declare the incumbent dead.

The reality is that RAID in all of its various instances from hardware to software, standard to non-standard with extensions is very much alive from the largest enterprise to the SMB to the SOHO down into consumer products and all points in between.

Now candidly, like any technology that is about 20 years old if not older after all, the disk drive is over 50 years old and been declared dead for how long now?.RAID in some ways is long in the tooth and there are certainly issues to be addressed as have been taken care of in the past. Some of these include the overhead of rebuilding large capacity 1TB, 2TB and even larger disk drives in the not so distant future.

There are also issues pertaining to distributed data protection in support of cloud, virtualized or other solutions that need to be addressed. In fact, go way way back to when RAID appeared commercially on the scene in the late 80s and one of the value propositions among others was to address the reliability of emerging large capacity multi MByte sized SCSI disk drives. It seems almost laughable today that when a decade later, when the 1GB disk drives appeared in the market back in the 90s that there was renewed concern about RAID and disk drive rebuild times.

Rest assured, I think that there is a need and plenty of room for continued innovate evolution around RAID related technologies and their associated storage systems or packaging on a go forward basis.

What I find interesting is that some of the issues facing RAID today are similar to those of a decade ago for example having to deal with large capacity disk drive rebuild, distributed data protecting and availability, performance, ease of use and so the list goes.

However what happened was that vendors continued to innovate both in terms of basic performance accelerated rebuild rates with improvements to rebuild algorithms, leveraged faster processors, busses and other techniques. In addition, vendors continued to innovate in terms of new functionality including adopting RAID 6 which for the better part of a decade outside of a few niche vendors languished as one of those future technologies that probably nobody would ever adopt, however we know that to be different now and for the past several years. RAID 6 is one of those areas where vendors who do not have it are either adding it, enhancing it, or telling you why you do not need it or why it is no good for you.

An example of how RAID 6 is being enhanced is boosting performance on normal read and write operations along with acceleration of performance during disk rebuild. Also tied to RAID 6 and disk drive rebuild are improvements in controller design to detect and proactively make repairs on the fly to minimize or eliminate errors or diminished the need for drive rebuilds, similar to what was done in previous generations. Lets also not forget the improvements in disk drives boosting performance, availability, capacity and energy improvements over time.

Funny how these and other enhancements are similar to those made to RAID controllers hardware and software fine tuning them in the early to mid 2000s in support for high capacity SATA disk drives that had different RAS characteristics of higher performance lower capacity enterprise drives.

Here is my point.

RAID to some may be dead while others continue to rely on it. Meanwhile others are working on enhancing technologies for future generations of storage systems and application requirements. Thus in different shapes, forms, configurations, feature; functionality or packaging, the spirit of RAID is very much alive and well remaining relevant.

Regardless of if a solution using two or three disk mirroring for availability, or RAID 0 fast SSD or SAS or FC disks in a stripe configuration for performance with data protection via rapid restoration from some other low cost medium (perhaps RAID 6 or tape), or perhaps single, dual or triple parity protection, or if using small block or multiMByte or volume based chunklets, let alone if it is hardware or software based, local or disturbed, standard or non standard, chances are there is some theme of RAID involved.

Granted, you do not have to call it RAID if you prefer!

As a closing thought, if RAID were no longer relevant, than why do the post RAID, next generation, life beyond RAID or whatever you prefer to call them technologies need to tie themselves to the themes of RAID? Simple, RAID is still relevant in some shape or form to different audiences as well as it is a great way of stimulating discussion or debate in a constantly evolving industry.

BTW, Im still waiting for the revolutionary piece of hardware that does not require software, and the software that does not require hardware and that includes playing games with server less servers using hypervisors :) .

Provide your perspective on RAID and its relevance in the following poll.

Here are some additional related and relevant RAID links of interests:

Stay tuned for more about RAIDs relevance as I dont think we have heard the last on this.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Poll: Networking Convergence, Ethernet, InfiniBand or both?

I just received an email in my inbox from Voltaire along with a pile of other advertisements, advisories, alerts and announcements from other folks.

What caught my eye on the email was that it is announcing a new survey results that you can read here as well as below.

The question that this survey announcements prompts for me and hence why I am posting it here is how dominant will InfiniBand be on a go forward basis, the answer I think is it depends…

It depends on the target market or audience, what their applications and technology preferences are along with other service requirements.

I think that there is and will remain a place for Infiniband, the question is where and for what types of environments as well as why have both InfiniBand and Ethernet including Fibre Channel over Ethernet (FCoE) in support of unified or converged I/O and data networking.

So here is the note that I received from Voltaire:

 

Hello,

A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.

The full press release is below.  Please contact me if you would like to speak with a Voltaire executive for further commentary.

Regards,
Christy

____________________________________________________________
Christy Lynch| 978.439.5407(o) |617.794.1362(m)
Director, Corporate Communications
Voltaire – The Leader in Scale-Out Data Center Fabrics
christyl@voltaire.com | www.voltaire.com
Follow us on Twitter: www.twitter.com/voltaireltd

FOR IMMEDIATE RELEASE:

IT Survey Finds Executives Planning Converged Network Strategy:
Using Both InfiniBand and Ethernet

Fabric Performance Key to Making Data Centers Operate More Efficiently

CHELMSFORD, Mass. and ANANA, Israel January 12, 2010 – A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.

Voltaire queried more than 120 members of the Global CIO & Executive IT Group, which includes CIOs, senior IT executives, and others in the field that attended the 2009 MIT Sloan CIO Symposium. The survey explored their data center networking needs, their choice of interconnect technologies (fabrics) for the enterprise, and criteria for making technology purchasing decisions.

“Increasingly, InfiniBand and Ethernet share the ability to address key networking requirements of virtualized, scale-out data centers, such as performance, efficiency, and scalability,” noted Asaf Somekh, vice president of marketing, Voltaire. “By adopting a converged network strategy, IT executives can build on their pre-existing investments, and leverage the best of both technologies.”

When asked about their fabric choices, 45 percent of the respondents said they planned to implement both InfiniBand with Ethernet as they made future data center enhancements. Another 54 percent intended to rely on Ethernet alone.

Among additional survey results:

  • When asked to rank the most important characteristics for their data center fabric, the largest number (31 percent) cited high bandwidth. Twenty-two percent cited low latency, and 17 percent said scalability.
  • When asked about their top data center networking priorities for the next two years, 34 percent again cited performance. Twenty-seven percent mentioned reducing costs, and 16 percent cited improving service levels.
  • A majority (nearly 60 percent) favored a fabric/network that is supported or backed by a global server manufacturer.

InfiniBand and Ethernet interconnect technologies are widely used in today’s data centers to speed up and make the most of computing applications, and to enable faster sharing of data among storage and server networks. Voltaire’s server and storage fabric switches leverage both technologies for optimum efficiency. The company provides InfiniBand products used in supercomputers, high-performance computing, and enterprise environments, as well as its Ethernet products to help a broad array of enterprise data centers meet their performance requirements and consolidation plans.

About Voltaire
Voltaire (NASDAQ: VOLT) is a leading provider of scale-out computing fabrics for data centers, high performance computing and cloud environments. Voltaire’s family of server and storage fabric switches and advanced management software improve performance of mission-critical applications, increase efficiency and reduce costs through infrastructure consolidation and lower power consumption. Used by more than 30 percent of the Fortune 100 and other premier organizations across many industries, including many of the TOP500 supercomputers, Voltaire products are included in server and blade offerings from Bull, HP, IBM, NEC and Sun. Founded in 1997, Voltaire is headquartered in Ra’anana, Israel and Chelmsford, Massachusetts. More information is available at www.voltaire.com or by calling 1-800-865-8247.

Forward Looking Statements
Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to Voltaire’s plans, objectives and expectations for future operations and are based upon management’s current estimates and projections of future results or trends. They also include third-party projections regarding expected industry growth rates. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to, those discussed under the heading "Risk Factors" in Voltaire’s annual report on Form 20-F for the year ended December 31, 2008. These forward-looking statements are made only as of the date hereof, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

###

All product and company names mentioned herein may be the trademarks of their respective owners.

 

End of Voltaire transmission:

I/O, storage and networking interface wars come and go similar to other technology debates of what is the best or that will be supreme.

Some recent debates have been around Fibre Channel vs. iSCSI or iSCSI vs. Fibre Channel (depends on your perspective), SAN vs. NAS, NAS vs. SAS, SAS vs. iSCSI or Fibre Channel, Fibre Channel vs. Fibre Channel over Ethernet (FCoE) vs. iSCSI vs. InfiniBand, xWDM vs. SONET or MPLS, IP vs UDP or other IP based services, not to mention the whole LAN, SAN, MAN, WAN POTS and PAN speed games of 1G, 2G, 4G, 8G, 10G, 40G or 100G. Of course there are also the I/O virtualization (IOV) discussions including PCIe Single Root (SR) and Multi Root (MR) for attachment of SAS/SATA, Ethernet, Fibre Channel or other adapters vs. other approaches.

Thus when I routinely get asked about what is the best, my answer usually is a qualified it depends based on what you are doing, trying to accomplish, your environment, preferences among others. In other words, Im not hung up or tied to anyone particular networking transport, protocol, network or interface, rather, the ones that work and are most applicable to the task at hand

Now getting back to Voltaire and InfiniBand which I think has a future for some environments, however I dont see it being the be all end all it was once promoted to be. And outside of the InfiniBand faithful (there are also iSCSI, SAS, Fibre Channel, FCoE, CEE and DCE among other devotees), I suspect that the results would be mixed.

I suspect that the Voltaire survey reflects that as well as if I surveyed an Ethernet dominate environment I can take a pretty good guess at the results, likewise for a Fibre Channel, or FCoE influenced environment. Not to mention the composition of the environment, focus and business or applications being supported. One would also expect a slightly different survey results from the likes of Aprius, Broadcom, Brocade, Cisco, Emulex, Mellanox (they also are involved with InfiniBand), NextIO, Qlogic (they actually do some Infiniband activity as well), Virtensys or Xsigo (actually, they support convergence of Fibre Channel and Ethernet via Infiniband) among others.

Ok, so what is your take?

Whats your preffered network interface for convergence?

For additional reading, here are some related links:

  • I/O Virtualization (IOV) Revisited
  • I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)
  • Buzzword Bingo 1.0 – Are you ready for fall product announcements?
  • StorageIO in the News Update V2010.1
  • The Green and Virtual Data Center (Chapter 9)
  • Also check out what others including Scott Lowe have to say about IOV here or, Stuart Miniman about FCoE here, or of Greg Ferro here.

    • Oh, and for what its worth for those concerned about FTC disclosure, Voltaire is not nor have they been a client of StorageIO, however, I did used to work for a Fibre Channel, iSCSI, IP storage, LAN, SAN, MAN, WAN vendor and wrote a book on the topics :).

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    Upcoming Events and Activities Update V2010.1

    The end of year christmas and new years holiday season has come and gone which means of course that 2009 is a wrap along with the travel from being out and about.

    In addition to getting some time to relax a bit (playing Wii resort, snow plowing, cooking etc.), I have also been catching up on developing some new content including articles, blogs (some yet to be post), tips as well as podcasts along with some custom research advisory projects.

    Check out some recent tips, articles, videos and podcasts here along with perspecitives and comments on indusitry news here.

    2009 events and activities saw visits to cities including San Jose, Tucson, Cancun Mexico, Dallas, Tampa, Miami, Los Angles, San Jose, Las Vegas, Milwaukee, Atlanta, St. Louis, Birmingham, Cincinnati, Santa Ana, Minneapolis, Boston, Dallas, Boston, Chicago, Parsipanny, Raleigh, Providence, Kansas City, Denver, Chicago, Orlando, Chicago, Philadelphia, Toronto, Richmond, Columbus, Princeton, Seattle, Portland, Dallas, San Francisco, Minneapolis, Toronto, Chicago, New York, Milwaukee, Atlanta, Boston, Cleveland and Detroit among others.

    This time of the year also means that the 2010 events and activities including in person keynote and presentations also known as out and about are getting underway. While the 2010 schedule of events is still being finalized, some initial events have are on the calendar, my bags are about to be packed and tickets in hand not to mention finalizing the presentation and discussion content.

    In addition to some non public events including keynote presenting at some vendors annual sales (kick off) meetings, the following are some of what are currently on the calendar that you can click on the links below to learn more about the venues.

    February 3, 2010 Green Data Center Conference, San Diego, CA
    January 21, 2010 Dinner Event keynote Speaker Dynamic IT Infrastructure, Beverly Hills, CA
    January 21, 2010 Morning keynote Speaker The Green and Virtual Data Center, San Diego, CA
    January 19, 2010 Dinner Event keynote Speaker Dynamic IT Infrastructure, Miami, FL

    Watch for updates to the events calendar and I look forward to seeing you all while Im out and about during 2010.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    StorageIO in the News Update V2010.1

    StorageIO is regularly quoted and interviewed in various industry and vertical market venues and publications both on-line and in print on a global basis.

    The following are some coverage, perspectives and commentary by StorageIO on IT industry trends including servers, storage, I/O networking, hardware, software, services, virtualization, cloud, cluster, grid, SSD, data protection, Green IT and more since the last update.

    Realizing that some prefer blogs to webs to twitter to other venues, here are some recent links among others to media coverage and comments by me on a different topics that are among others found at www.storageio.com/news.html:

  • SearchSMBStorage: Comments on EMC Iomega v.Clone for PC data syncronization – Jan 2010
  • Computerworld: Comments on leveraging cloud or online backup – Jan 2010
  • ChannelProSMB: Comments on NAS vs SAN Storage for SMBs – Dec 2009
  • ChannelProSMB: Comments on Affordable SMB Storage Solutions – Dec 2009
  • SearchStorage: Comments on What to buy a geek for the holidays, 2009 edition – Dec 2009
  • SearchStorage: Comments on EMC VMAX storage and 8GFC enhancements – Dec 2009
  • SearchStorage: Comments on Data Footprint Reduction – Dec 2009
  • SearchStorage: Comments on Building a private storage cloud – Dec 2009
  • SearchStorage: Comments on SSD in storage systems – Dec 2009
  • SearchStorage: Comments on slow adoption of file virtualization – Dec 2009
  • IT World: Comments on maximizing data security investments – Nov 2009
  • SearchCIO: Comments on storage virtualization for your organisation – Nov 2009
  • Processor: Comments on how to win approval for hardware upgrades – Nov 2009
  • Processor: Comments on the Future of Servers – Nov 2009
  • SearchITChannel: Comments on Energy-efficient technology sales depend on pitch – Nov 2009
  • SearchStorage: Comments on how to get from Fibre Channel to FCoE – Nov 2009
  • Minneapolis Star Tribune: Comments on Google Wave and Clouds – Nov 2009
  • SearchStorage: Comments on EMC and Cisco alliance – Nov 2009
  • SearchStorage: Comments on HP virtualizaiton enhancements – Nov 2009
  • SearchStorage: Comments on Apple canceling ZFS project – Oct 2009
  • Processor: Comments on EPA Energy Star for Server and Storage Ratings – Oct 2009
  • IT World Canada: Cloud computing, dot be scared, look before you leap – Oct 2009
  • IT World: Comments on stretching your data protection and security dollar – Oct 2009
  • Enterprise Storage Forum: Comments about Fragmentation and Performance? – Oct 2009
  • SearchStorage: Comments about data migration – Oct 2009
  • SearchStorage: Comments about What’s inside internal storage clouds? – Oct 2009
  • Enterprise Storage Forum: Comments about T-Mobile and Clouds? – Oct 2009
  • Storage Monkeys: Podcast comments about Sun and Oracle- Sep 2009
  • Enterprise Storage Forum: Comments on Maxiscale clustered, cloud NAS – Sep 2009
  • SearchStorage: Comments on Maxiscale clustered NAS for web hosting – Sep 2009
  • Enterprise Storage Forum: Comments on whos hot in data storage industry – Sep 2009
  • SearchSMBStorage: Comments on SMB Fibre Channel switch options – Sep 2009
  • SearchStorage: Comments on using storage more efficiently – Sep 2009
  • SearchStorage: Comments on Data and Storage Tiering including SSD – Sep 2009
  • Enterprise IT Planet: Comments on Data Deduplication – Sep 2009
  • SearchDataCenter: Comments on Tiered Storage – Sep 2009
  • Enterprise Storage Forum: Comments on Sun-Oracle Wedding – Aug 2009
  • Processor.com: Comments on Storage Network Snags – Aug 2009
  • SearchStorageChannel: Comments on I/O virtualizaiton (IOV) – Aug 2009
  • SearchStorage: Comments on Clustered NAS storage and virtualization – Aug 2009
  • SearchITChannel: Comments on Solid-state drive prices still hinder adoption – Aug 2009

    • Check out the Content, Tips, Tools, Videos, Podcasts plus White Papers, and News pages for additional commentary, coverage and related content or events.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    Recent tips, videos, articles and more update V2010.1

    Realizing that some prefer blogs to webs to twitter to other venues, here are some recent links to articles, tips, videos, webcasts and other content that have appeared in different venues since August 2009.

  • i365 Guest Interview: Experts Corner: Q&A with Greg Schulz December 2009

  • SearchCIO Midmarket: Remote-location disaster recovery risks and solutions December 2009

  • BizTech Magazine: High Availability: A Delicate Balancing Act November 2009

  • ESJ: What Comprises a Green, Efficient and Effective Virtual Data Center? November 2009

  • SearchSMBStorage: Determining what server to use for SMB November 2009

  • SearchStorage: Performance metrics: Evaluating your data storage efficiency October 2009

  • SearchStorage: Optimizing capacity and performance to reduce data footprint October 2009

  • SearchSMBStorage: How often should I conduct a disaster recovery (DR) test? October 2009

  • SearchStorage: Addressing storage performance bottlenecks in storage September 2009

  • SearchStorage AU: Is tape the right backup medium for smaller businesses? August 2009

  • ITworld: The new green data center: From energy avoidance to energy efficiency August 2009

    • Video and podcasts include:
    December 2009 Video: Green Storage: Metrics and measurement for management insight
    Discussion between Greg Schulz and Mark Lewis of TechTarget the importance of metrics and measurement to gauge productivity and efficiency for Green IT and enabling virtual information factories. Click here to watch the Video.

    December 2009 Podcast: iSCSI SANs can be a good fit for SMB storage
    Discussion between Greg Schulz and Andrew Burton of TechTarget about iSCSI and other related technologies for SMB storage. Click here to listen to the podcast.

    December 2009 Podcast: RAID Data Protection Discussion
    Discussion between Greg Schulz and Andrew Burton of TechTarget about RAID data proteciton, techniques and technologies. Click here to listen to the podcast.

    December 2009 Podcast: Green IT, Effiency and Productivity Discussion
    Discussion between Greg Schulz and Jon Flower of Adaptec about data Green IT, energy effiency, inteligent power management (IPM) also known as MAID 2.0 and other forms of optimization techniques including SSD. Click here to listen to the podcast sponsored by Adaptec.

    November 2009 Podcast: Reducing your data footprint impact
    Even though many enterprise data storage environments are coping with tightened budgets and reduced spending, overall net storage capacity is increasing. In this interview, Greg Schulz, founder and senior analyst at StorageIO Group, discusses how storage managers can reduce their data footprint. Schulz touches on the importance of managing your data footprint on both online and offline storage, as well as the various tools for doing so, including data archiving, thin provisioning and data deduplication. Click here to listen to the podcast.

    October 2009 Podcast: Enterprise data storage technologies rise from the dead
    In this interview, Greg Schulz, founder and senior analyst of the Storage I/O group, classifies popular technologies such as solid-state drives (SSDs), RAID and Fibre Channel (FC) as “zombie” technologies. Why? These are already set to become part of standard storage infrastructures, says Schulz, and are too old to be considered fresh. But while some consider these technologies to be stale, users should expect to see them in their everyday lives. Click here to listen to the podcast.

    Check out the Tips, Tools and White Papers, and News pages for additional commentary, coverage and related content or events.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    EPA Energy Star for Data Center Storage Update

    Following up on previous posts pertaining to US EPA Energy Star for Servers, Data Center Storage and Data Centers, here is a note received today with some new information. For those interested in the evolving Energy Star for Data Center, Servers and Storage, have a look at the following as well as the associated links.

    Here is the note from EPA:

    From: ENERGY STAR Storage [storage@energystar.gov]
    Sent: Monday, December 28, 2009 8:00 AM
    Subject: ENERGY STAR Data Center Storage Initial Data Collection Procedure

    EPA Energy Star

    Dear ENERGY STAR Data Center Storage Stakeholder or Other Interested Party:

    The U.S. Environmental Production Agency (EPA) would like to invite interested parties to test the energy performance of storage products that are currently being considered for inclusion in the Version 1.0 ENERGY STAR® Data Center Storage specification. Please review the attached cover letter, data collection procedure, and test data collection sheet for further information.

    Stakeholders are encouraged to submit test data via e-mail to storage@energystar.gov no later than Friday, February 12, 2009.

    Thank you for your continued support of ENERGY STAR!

    Attachment Links:

    Storage Initial Data Collection Procedure.pdf

    Storage Initial Data Collection Cover Letter.pdf

    Storage Initial Data Collection Data Sheet.xls

    For more information, visit: www.energystar.gov

     

    For those interested in EPA Energy Star, Green IT including Green and energy efficient storage, check out these following links:

    Watch for more news and updates pertaining to EPA Energy Star for Servers, Data Center Storage and Data centers in 2010.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    StorageIO debuts at 79 in Technobabble top 400 analyst list

    Following on the heals of being named one of three EcoTech warriors earlier in the year, and then number 5 in the top ten independent bloggers at StorageMonkeys earlier this year (plus appearing on InfoSmack), the momentum continues more recently being named as the 23rd out of the top 30 influential virtualization bloggers.

    If that were not enough, I was also surprised to learn recently that I have also made a debut appearance at number 79 in the Technobabble top 400 analyst and independent blogger lists as well.

    To say that Im honored and flattered would be an understatement and I thank all of the growing number of readers and commenters to the various blogs, twitter tweets along with other content at the different venues and events Im involved with.

    Thanks to all of you and have a safe happy holiday season along with a prosperous new years, look forward to future conversations and discussions.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    How to win approval for upgrades: Link them to business benefits

    Drew Rob has another good article over at Processor.com about various tips and strategies on how to gain approval for hardware (or software) purchases with some comments by yours truly.

    My tips and advice that are quoted in the story include to link technology resources to business needs impact which may be common sense, however still a time tested effective technique.

    Instead of speaking tech talk such as Performance, capacity, availability, IOPS, bandwidth, GHz, frames or packets per second, VMs to PM or dedupe ratio, map them to business speak, that is things that finance, accountants, MBAs or other management personal understand.

    For example, how many transactions at a given response time can be supported by a given type of server, storage or networking device.

    Or, put a different way, with a given device, how much work can be done and what is the associated monetary or business benefit.

    Likewise, if you do not have a capacity plan for servers, storage, I/O and networking along with software and facilities covering performance, availability, capacity and energy demands now is the time to put one in place.

    More on capacity and performance planning later, however for now, if you want to learn more, check Chapter 10 (Performance and Capacity Planning) in my book Resilient Storage Networks: Designing Flexible and Scalable Data Infrastructure: Elsevier).

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Justifying Green IT and Home Hardware Upgrades with EnergyStar

    Energy Star

    Have you seen the TV commercials or print advertisements where an energy star washer is mentioned as so efficient that the savings from reduced power consumption are enough to pay for the dryer? If not, check out the EPA Energy Star website for information about various programs, savings and efficiency options to learn more

    What does this have to do with servers, storage, networking, data centers or other IT equipment?

    Simple, if you are not aware, Energy Star for Servers now exits and is being enhanced while good progress is being made on the Energy Star for storage program.

    The Energy Star for household appliances has been around a bit longer and more refined, something that I anticipated the server and storage programs to follow-suit with over time.

    What really caught my eye with the commercial is the focus on closing the green gap, that is instead of the green environmental impact savings of an appliance that uses less power and subsequent carbon footprint benefits, the message is to the economic hot button. That is, switch to more energy efficient technology that allows more work to done at a lower overall cost and the savings can help self fund the enhancements.

    For example, a more energy efficient server that can do more work or GHz per watt of energy when needed, or, to go into lower power modes (intelligent power management: IPM). Low power modes do not necessarily mean turning completely off, rather, drawing less energy and subsequently lower cooling demands during slow periods such as with new Intel Nehalem and other processors.

    From a disk storage perspective, energy efficiency is often thought to be avoidance or turning disk drives off boosting capacity and squeezing data footprints.

    However energy efficiency and savings can also be achieved by slowing a disk drive down or turning of some of the electronics to reduce energy consumption and heat generation.

    Other forms of energy savings include thin provisioning and deduplication however another form of energy efficiency for storage is boosting performance. That is, doing more work per watt of energy for active or time sensitive applications or usage scenarios.

    Thus there is another Green IT, one that provides both economic and environmental benefits!

    Here are some related links:

    Saving Money with Green IT: Time To Invest In Information Factories

    EPA Energy Star for Data Center Storage Update

    Green Storage is Alive and Well: ENERGY STAR Enterprise Storage Stakeholder Meeting Details

    Shifting from energy avoidance to energy efficiency

    U.S. EPA Energy Star for Server Update

    U.S. EPA Looking for Industry Input on Energy Star for Storage

    Update: EnergyStar for Server Workshop

    US EPA EnergyStar for Servers Wants To Hear From YOU!

    Optimize Data Storage for Performance and Capacity Efficiency

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Did HP respond to EMC and Cisco VCE with Microsoft HyperV bundle?

    Last week EMC and Cisco along with Intel and VMware created the VCE collation along with a consumption model based service joint venture called Acadia.

    In other activity last week, HP made several announcements including:

    • Improvements in sensing technologies
    • StorageWorks enhancements (SVSP, IBRIX, EVA and HyperV, X9000 and others)

    EMC and Cisco were relatively quiet this week on announcement front, however HP unleashed another round of announcements that among others included:

    • Quarterly financial results
    • SMB server, storage, network and virtualization enhancements (here, here, here and here)
    • Acquisitions of 3COM (see related blog post here)

    The reason I bring up all of this HP activity is not to simply re-cap all of the news and announcements which you can find on many other blogs or news sites, rather I see as a trend.

    That trend appears to be one of a company on the move, not ready to sit back on its laurels, rather a company that continues to innovate in-house and via acquisitions.

    Some of those acquisitions including IBRIX were relatively small, some like EDS last year and the one this week of 3COM to some would be large while to others perhaps as being seen as medium sized. Either way, HP has been busy expanding its portfolio of technology solution and services offerings along with its comprehensive IT stack.

    Cisco, EMC and HP are examples of companies looking to expand their IT stacks and footprint in terms of diversifying current product focus and reach, along with extending into new or further into existing customer and market sector areas. Last weeks EMC and Cisco signaled two large players combing their resources to make virtualization and private clouds easy to acquire and deploy for mid to large size environments with a theme around VMware.

    This week buried in all of the HP announcements was one that caught my eye which is a virtualization solution bundle designed for small business (that is something smaller than a vblock0), something that was missing in the Cisco and EMC news of last week however one that Im sure will be addressed sooner versus later.

    In the case of HP, the other thing with their virtualization bundle was the focus on the mid to small business that fall into the broad and diverse SMB category, not to mention including Microsoft.

    Yes, that is right, while a VMware based solution from HP would be a no-brainer given all of the activity the two companies are involved  in as joint partners, Microsoft HyperV was front and center.

    Is this a reaction to last weeks Cisco and EMC salvo?

    Perhaps and some will jump to that conclusion. However I will also offer this alternative scenario, 85-90 percent of servers consolidated into virtual machines (VMs) on VMware or other hypervisors including Microsoft HyperV are Windows based.

    Likewise as one of the largest if not largest server vendors (pick your favorite server category or price band) who also happens to be one of the largest Microsoft Windows partners, I would have been more surprised if HP had not done a HyperV bundle.

    While Cisco and EMC may stay the course or at least talk the talk with a VMware affinity in the Acadia and VCE coalition for the time being, I would expect HP to flex its wings a bit and show diversity of support for multiple Hypervisors, Operating Systems across its various server, network, storage and services platforms.

    I would not be surprised to see some VMware based bundles appear over time building on previous announced HP blade systems matrix solution bundles.

    Welcome back my friends to the show that never ends, that is the on-going server, storage, networking, virtualization, hardware, software and services solutions game for enabling the adaptive, dynamic, flexible, scalable, resilient, service oriented, public or private cloud, infrastructure as a service green and virtual data center.

    Stay tuned, there is much more to come!

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment

    Was today the day the music died? (click here or here if you are not familar with the expression)

    Add another three letter acronym (TLA) to your IT vocabulary if you are involved with server, storage, networking, virtualization, security and related infrastructure resource management (IRM) topics.

    That new TLA is Virtual Computing Environment (VCE), a coalition formed by EMC and Cisco along with partner Intel called Acadia that was announced today. Of course, EMC who also happens to own VMware for virtualization and RSA for security software tools bring those to the coalition (read press release here).

    For some quick fun, twittervile and the blogosphere have come up with other meanings such as:

    VCE = Virtualization Communications Endpoint
    VCE = VMware Cisco EMC
    VCE = Very Cash Efficient
    VCE = VMware Controls Everything
    VCE = Virtualization Causes Enthusiasm
    VCE = VMware Cisco Exclusive

    Ok, so much for some fun, at least for now.

    With Cisco, EMC and VMware announcing their new VCE coalition, has this signaled the end of servers, storage, networking, hardware and software for physical, virtual and clouding computing as we know it?

    Does this mean all other vendors not in this announcement should pack it up, game over and go home?

    The answer in my perspective is NO!

    No, the music did not end today!

    NO, servers, storage and networking for virtual or cloud environments has not ended.

    Also, NO, other vendors do not have to go home today, the game is not over!

    However a new game is on, one that some have seen before, for others it is something new, exciting perhaps revolutionary or an industry first.

    What was announced?
    Figure 1 shows a general vision or positioning from the three major players involved along with four tenants or topic areas of focus. Here is a link to a press release where you can read more.

    CiscoVirtualizationCoalition.png
    Figure 1: Source: Cisco, EMC, VMware

    General points include:

    • A new coalition (e.g. VCE) focused on virtual compute for cloud and non cloud environments
    • A new company Acadia owned by EMC and Cisco (1/3 each) along with Intel and VMware
    • A new go to market pre-sales, service and support cross technology domain skill set team
    • Solution bundles or vblocks with technology from Cisco, EMC, Intel and VMware

    What are the vblocks and components?
    Pre-configured (see this link for a 3D model), tested, and supported with a single throat to choke model for streamlined end to end management and acquisition. There are three vblocks or virtual building blocks that include server, storage, I/O networking, and virtualization hypervisor software along with associated IRM software tools.

    Cisco is bringing to the game their Unified Compute Solution (UCS) server along with Nexus 1000v and Multilayer Director (MDS) switches, EMC is bringing storage (Symmetrix VMax, CLARiiON and unified storage) along with their RSA security and Ionix IRM tools. VMware is providing their vSphere hypervisors running on Intel based services (via Cisco).

    The components include:

    • EMC Ionix management tools and framework – The IRM tools
    • EMC RSA security framework software – The security tools
    • EMC VMware vSphere hypervisor virtualization software – The virtualization layer
    • EMC VMax, CLARiiON and unified storage systems – The storage
    • Cisco Nexus 1000v and MDS switches – The Network and connectivity
    • Cisco Unified Compute Solution (UCS) – The physical servers
    • Services and support – Cross technology domain presales, delivery and professional services

    CiscoEMCVMwarevblock.jpg
    Figure 2: Source: Cisco vblock (Server, Storage, Networking and Virtualization Software) via Cisco

    The three vblock models are:
    Vblock0: entry level system due out in 2010 supporting 300 to 800 VMs for initial customer consolidation, private clouds or other diverse applications in small or medium sized business. You can think of this as a SAN in a CAN or Data Center in a box with Cisco UCS and Nexus 1000v, EMC unified storage secured by RSA and VMware vSphere.

    Vblock1: mid sized building block supporting 800 to 3000 VMs for consolidation and other optimization initiatives using Cisco UCS, Nexus and MDS switches along with EMC CLARiiON storage secured with RSA software hosting VMware hypervisors.

    Vblock2 high end supporting up 3000 to 6000 VMs for large scale data center transformation or new virtualization efforts combing Cisco Unified Computing System (UCS), Nexus 1000v and MDS switches and EMC VMax Symmetix storage with RSA security software hosting VMware vSpshere hypervisor.

    What does this all mean?
    With this move, for some it will add fuel to the campfire that Cisco is moving closer to EMC and or VMware with a pre-nuptial via Acadia. For others, this will be seen as fragmentation for virtualization particularly if other vendors such as Dell, Fujitsu, HP, IBM and Microsoft among others are kept out of the game, not to mention their channels of vars or IT customers barriers.

    Acadia is a new company or more precisely, a joint venture being created by major backers EMC and Cisco with minority backers being VMware and Intel.

    Like any other joint ventures, for examples those commonly seen in the airline industry (e.g. transportation utility) where carriers pool resources such as SkyTeam whose members include Delta who had a JV with Airframe owner of KLM who had a antitrust immunity JV with northwest (now being digested by Delta).

    These joint ventures can range from simple marketing alliances like you see with EMC programs such as their Select program to more formal OEM to ownership as is the case with VMware and RSA to this new model for Acadia.

    An airline analogy may not be the most appropriate, yet there are some interesting similarities, least of which that air carriers rely on information systems and technologies provided by members of this collation among others. There is also a correlation in that joint ventures are about streamlining and creating a seamless end to end customer experience. That is, give them enough choice and options, keep them happy, take out the complexities and hopefully some cost, and with customer control come revenue and margin or profits.

    Certainly there are opportunities to streamline and not just simply cut corners, perhaps that’s another area or analogy with the airlines where there is a current focus on cutting, nickel and dimming for services. Hopefully the Acadia and VCE are not just another example of vendors getting together around the campfire to sing Kumbaya in the name of increasing customer adoption, cost cutting or putting a marketing spin on how to sell more to customers for account control.

    Now with all due respect to the individual companies and personal, at least in this iteration, it is not as much about the technology or packaging. Likewise, while important, it is also not just about bundling, integration and testing (they are important) as we have seen similar solutions before.

    Rather, I think this has the potential for changing the way server, storage and networking hardware along with IRM and virtualization software are sold into organizations, for the better or worse.

    What Im watching is how Acadia and their principal backers can navigate the channel maze and ultimately the customer maze to sell a cross technology domain solution. For example, will a sales call require six to fourteen legs (e.g. one person is a two legged call for those not up on sales or vendor lingo) with a storage, server, networking, VMware, RSA, Ionix and services representative?

    Or, can a model to drive down the number of people or product specialist involved in a given sales call be achieved leveraging people with cross technology domain skills (e.g. someone who can speak server and storage hardware and software along with networking)?

    Assuming Acadia and VCE vblocks address product integration issues, I see the bigger issue as being streamlining the sales process (including compensation plans) along with how partners are dealt with not to mention customers.

    How will the sales pitch be to the Cisco network people at VARs or customer sites, or too the storage or server or VMware teams, or, all of the above?

    What about the others?
    Cisco has relationships with Dell, HP, IBM, Microsoft and Oracle/Sun among others that they will be stepping even more on the partner toes than when they launched the UCS earlier this year. EMC for its part if fairly diversified and is not as subservient to IBM however has a history of partnering with Dell, Oracle and Microsoft among others.

    VMware has a smaller investment and thus more in the wings as is Intel given that both have large partnership with Dell, HP, IBM and Microsoft. Microsoft is of interest here because on one front the bulk of all servers virtualized into VMware VMs are Windows based.

    On the other hand, Microsoft has their own virtualization hypervisor HyperV that depending upon how you look at it, could be a competitor of VMware or simply a nuisance. Im of the mindset that its still to early and don’t judge this game on the first round which VMware has won. Keep in mind the history such as desktop and browser wars that Microsoft lost in the first round only to come back strong later. This move could very well invigorate Microsoft, or perhaps Oracle, Citrix among others.

    Now this is far from the first time that we have seen alliances, coalitions, marketing or sales promotion cross technology vendor clubs in the industry let alone from the specific vendors involved in this announcement.

    One that comes to mind was 3COMs failed attempt in the late 90s to become the first traditional networking vendor to get into SANs, that was many years before Cisco could spell SAN let alone their Andiamo startup incubated. The 3COM initiative which was cancelled due to financial issues literally on the eve of rollout was to include the likes of STK (pre-sun), Qlogic, Anchor (People were still learning how to spell Brocade), Crossroads (FC to SCSI routers for tape), Legato (pre-EMC), DG CLARiiON (Pre-EMC), MTI (sold their patents to EMC, became a reseller, now defunct) along with some others slated to jump on the bandwagon.

    Lets also not forget that while among the traditional networking market vendors Cisco is the $32B giant and all of the others including 3Com, Brocade, Broadcom, Ciena, Emulex, Juniper and Qlogic are the seven plus dwarfs. However, keep the $23B USD Huawei networking vendor that is growing at a 45% annual rate in mind.

    I would keep an eye on AMD, Brocade, Citrix, Dell, Fujitsu, HP, Huawei, Juniper, Microsoft, NetApp, Oracle/Sun, Rackable and Symantec among many others for similar joint venture or marketing alliances.

    Some of these have already surfaced with Brocade and Oracle sharing hugs and chugs (another sales term referring to alliance meetings over beers or shots).

    Also keep in mind that VMware has a large software (customer business) footprint deployed on HP with Intel (and AMD) servers.

    Oh, and those VMware based VMs running on HP servers also just happen to be hosting in their neighbor of 80% or more Windows based guests operating systems, I would say its game on time.

    When I say its game on time, I dont think VMware is brash enough to cut HP (or others) off forcing them to move to Microsoft for virtualization. However the game is about control, control of technology stacks and partnerships, control of vars, integrators and the channel, as well as control of customers.

    If you cannot tell, I find this topic fun and interesting.

    For those who only know me from servers they often ask when did I learn about networking to which I say check out one of my books (Resilient Storage Networks-Elsevier). Meanwhile for others who know me from storage I get asked when did I learn about or get into servers to which I respond about 28 years ago when I worked in IT as the customer.

    Bottom line on Acadia, vblocks and VCE for now, I like the idea of a unified and bundled solution as long as they are open and flexible.

    On the other hand, I have many questions and even skeptical in some areas including of how this plays out for Cisco and EMC in terms of if it can be a unifier or polarized causing market fragmentation.

    For some this is or will be dejavu, back to the future, while for others it is a new, exciting and revolutionary approach while for others it will be new fodder for smack talk!

    More to follow soon.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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    Saving Money with Green IT: Time To Invest In Information Factories

    There is a good and timely article titled Green IT Can Save Money, Too over at Business Week that has a familiar topic and theme for those who read this blog or other content, articles, reports, books, white papers, videos, podcasts or in-person speaking and keynote sessions that I have done..

    I posted a short version of this over there, here is the full version that would not fit in their comment section.

    Short of calling it Green IT 2.0 or the perfect storm, there is a resurgence and more importantly IMHO a growing awareness of the many facets of Green IT along with Green in general having an economic business sustainability aspect.

    While the Green Gap and confusion still exists, that is, the difference between what people think or perceive and actual opportunities or issues; with growing awareness, it will close or at least narrow. For example, when I regularly talk with IT professionals from various sized, different focused industries across the globe in diverse geographies and ask them about having to go green, the response is in the 7-15% range (these are changing) with most believing that Green is only about carbon footprint.

    On the other hand, when I ask them if they have power, cooling, floor space or other footprint constraints including frozen or reduced budgets, recycling along with ewaste disposition or RoHS requirements, not to mention sustaining business growth without negatively impacting quality of service or customer experience, the response jumps up to 65-75% (these are changing) if not higher.

    That is the essence of the green gap or disconnect!

    Granted carbon dioxide or CO2 reduction is important along with NO2, water vapors and other related issues, however there is also the need to do more with what is available, stretch resources and footprints do be more productive in a shrinking footprint. Keep in mind that there is no such thing as an information, data or processing recession with all indicators pointing towards the need to move, manage and store larger amounts of data on a go forward basis. Thus, the need to do more in a given footprint or constraint, maximizing resources, energy, productivity and available budgets.

    Innovation is the ability to do more with less at a lower cost without compromise on quality of service or negatively impacting customer experience. Regardless of if you are a manufacturer, or a service provider including in IT, by innovating with a diverse Green IT focus to become more efficient and optimized, the result is that your customers become more enabled and competitive.

    By shifting from an avoidance model where cost cutting or containment are the near-term tactical focus to an efficiency and productivity model via optimization, net unit costs should be lowered while overall service experience increase in a positive manner. This means treating IT as an information factory, one that needs investment in the people, processes and technologies (hardware, software, services) along with management metric indicator tools.

    The net result is that environmental or perceived Green issues are addressed and self-funded via the investment in Green IT technology that boosts productivity (e.g. closing or narrowing the Green Gap). Thus, the environmental concerns that organizations have or need to address for different reasons yet that lack funding get addressed via funding to boost business productivity which have tangible ROI characteristics similar to other lean manufacturing approaches.

    Here are some additional links to learn more about these and other related themes:

    Have a read over at Business Week about how Green IT Can Save Money, Too while thinking about how investing in IT infrastructure productivity (Information Factories) by becoming more efficient and optimized helps the business top and bottom line, not to mention the environment as well.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Poll: Whats Your Take on Windows 7


    Microsoft finally officially released Windows 7 recently, whats your take?

    Have you already taken the jump to be the first on the block or neighbored to be on Windows 7, getting ready to make the leap, have it on the back burner for next year, no plans, or perhaps already dumped Windows for Mac or Linux or getting ready to pull the plug?

    Cheers – gs

    Greg Schulz – StorageIO, Author “The Green and Virtual Data Center” (CRC)