Tag: decision making

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PACE your Server Storage I/O decision making, its about application requirements

PACE your Server Storage I/O decision making, its about application requirements

PACE your Server Storage I/O decision-making, it’s about application requirements. Regardless of if you are looking for physical, software-defined virtual, cloud or container storage, block, file or object, primary, secondary or protection copies, standalone, converged, hyper-converged, cluster in a box or other forms of storage and packaging, when it comes to server storage I/O decision-making, it’s about the applications.

I often see people deciding on the best storage before the questions of requirements, needs and wants are even mentioned. Sure the technology is important, so too are the techniques and trends including using new things in new ways, as well as old things in new ways. There are lots of buzzwords on the storage scene these days. But don’t even think about buying it until you truly understand your business’ storage needs.

However when it comes down to it unless you have a unique need, most environments server, and storage I/O resources exist to protect preserve and serve applications and their information or data. Recently I did a couple of articles over at Network Computing; these are tied to server and storage I/O decision-making balancing technology buzzwords with business and application requirements.

PACE and common applications characteristics

PACE your server storage decisions

A theme I mention in the above two articles as well as elsewhere on server, storage I/O and applications is PACE. That is, application Performance Availability Capacity Economics (PACE). Different applications will have various attributes, in general, as well as how they are used. For example database transaction activity vs. reporting or analytics, logs and journals vs. redo logs, indices, tables, indices, import/export, scratch and temp space. PACE (figure 2.7) describes the applications and data characters and needs.

Server Storage I/O PACE

Common Application Pace Attributes

All applications have PACE attributes

  • Those PACE attributes vary by application and usage
  • Some applications and their data are more active vs. others
  • PACE characteristics will vary within different parts of an application

Think of an application along with associated data PACE as its personality or how it behaves, what it does, how it does it and when along with value, benefit or cost along with Quality of Service (QoS) attributes. Understanding the applications in different environments, data value and associated PACE attributes is essential for making informed server, storage I/O decisions from configuration to acquisitions or upgrades, when, where, why and how to protect, or performance optimization along with capacity planning, reporting, and troubleshooting, not to mention addressing budget concerns.

Data and Application PACE

Primary PACE attributes for active and inactive applications and data:
P – Performance and activity (how things get used)
A – Availability and durability (resiliency and protection)
C – Capacity and space (what things use or occupy)
E – Energy and Economics (people, budgets and other barriers)

Some applications need more performance (server computer, or storage and network I/O) while others need space capacity (storage, memory, network or I/O connectivity). Likewise, some applications have different availability needs (data protection, durability, security, resiliency, backup, BC, DR) that determine various tools, technologies and techniques to use. Budgets are also a concern which for some applications meaning enabling more performance per cost while others are focused on maximizing space capacity and protection level per cost. PACE attributes also define or influence policies for QoS (performance, availability, capacity), as well as thresholds, limits, quotas, retention and disposition among others.

Where to learn more

Learn more about data infrastructures and tradecraft related trends, tools, technologies and topics via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

The best storage will be the one that meets or exceeds your application requirements instead of the solution that meets somebody else’s needs or wants. Keep in mind, PACE your Server Storage I/O decision making, it is about application requirements

Ok, nuff said, for now.

Cheers Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2018. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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Updated Software Defined Data Infrastructure Webinars and Fall 2016 events

Software Defined Data Infrastructure Webinars and Fall 2016 events

server storage I/O trends

Here is the updated Server StorageIO fall 2016 webinar and event activities covering software defined data center, data infrastructure, virtual, cloud, containers, converged, hyper-converged server, storage, I/O network, performance and data protection among other topics.

December 7, 2016 – Webinar 11AM PT – BrightTalk
Hyper-Converged Infrastructure Decision Making

Hyper-Converged Infrastructure, HCI and CI Decision Making

Are Converged Infrastructures (CI), Hyper-Converged Infrastructures (HCI), Cluster in Box or Cloud in Box (CiB) solutions for you? The answer is it depends on what your needs, requirements, application among other criteria are. In addition are you focused on a particular technology solution or architecture approach, or, looking for something that adapts to your needs? Join us in this discussion exploring your options for different scenarios as we look beyond they hype including to next wave of hyper-scale converged along with applicable decision-making criteria. Topics include:

– Data Infrastructures exist to support applications and their underlying resource needs
– What are your application and environment needs along with other objectives
– Explore various approaches for hyper-small and hyper-large environments
– What are you converging, hardware, hypervisors, management or something else?
– Does HCI mean hyper-vendor-lock-in, if so, is that a bad thing?
– When, where, why and how to use different scenarios

November 29-30, 2016 (New) – Converged & Hyper-Converged Decision Making
Is Converged Infrastructure Right For You?
Workshop Seminar – Nijkerk The Netherlands

Converged and server storage I/O data infrastructure trends
Agenda and topics to be covered include:

  • When should decide to evaluate CI/HCI vs. traditional approach
  • What are decision and evaluation criteria for apples to apples vs. Apples to pears
  • What are the costs, benefits, and caveats of the different approaches
  • How different applications such as VDI or VSI or database have different needs
  • What are the network, storage, software license and training cost implications
  • Different comparison criteria for smaller environments remote office vs. Larger enterprise
  • How will you protect and secure a CI, HCI environment (HA, BC, BR, DR, Backup)
  • What is the risk and benefit of startups, companies with limited portfolios vs. Big vendors
  • Do it yourself (DiY) vs. Turnkey software vs. Bundled tin wrapped software solution
  • We will also look at associated trends including software-defined, NVM/SSD, NVMe, VMware, Microsoft, KVM, Citrix/Xen, Docker, OpenStack among others.

Organized by:
Brouwer Storage Consultancy

November 28, 2016 (New) – Server Storage I/O Fundamental Trends V2.1116
Whats New, Whats the buzz, what you need to know about and whos doing what
Workshop Seminar – Nijkerk The Netherlands

Converged and server storage I/O data infrastructure trends
Agenda and topics that will be covered include:

  • Who’s doing what, who are the new emerging vendors, solutions and technologies to watch
  • Non-Volatile Memory (NVM), flash solid state device (SSD), Storage Class Memory (SCM)
  • Networking with your servers and storage including NVMe, NVMeoF and RoCE
  • Cloud, Object and Bulk storage for data protection, archiving, near-line, scale-out
  • Data protection and software defined storage management (backup, BC, BR, DR, archive)
  • Microsoft Windows Server 2016, Nano, S2D and Hyper-V
  • VMware, OpenStack, Ceph, Docker and Containers, CI and HCI
  • EMC is gone, now there is Dell EMC and what that means
  • Various vendors and solutions from legacy to new and emerging
  • Recommendations, usage or deployment scenarios and tips
  • Some examples of who’s doing what includes AWS, Brocade, Cisco, Dell EMC, Enmotus, Futjistu, Google, HDS, HP and Huawei, IBM, Intel, Lenovo, Mellanox, Micron, Microsoft, NetApp, Nutanix, Oracle, Pure, Quantum, Qumulo, Reduxio, Rubrik, Samsung, SANdisk, Seagate, Simplivity and Tintri, Veeam, Veritas, VMware and WD among others.

Organized by:
Brouwer Storage Consultancy

November 23, 2016 – Webinar 10AM PT BrightTalk
BCDR and Cloud Backup Software Defined Data Infrastructures (SDDI) and Data Protection

BC DR Cloud Backup and Data Protection

The answer is BCDR and Cloud Backup, however what was the question? Besides how to protect preserve and secure your data, applications along with data Infrastructures against various threat risk issues, what are some other common questions? For example how to modernize, rethink, re-architect, use new and old things in new ways, these and other topics, techniques, trends, tools have a common theme of BCDR and Cloud Backup. Join us in this discussion exploring your options for protecting data, applications and your data Infrastructures spanning legacy, software-defined virtual and cloud environments. Topics include:

– Data Infrastructures exist to support applications and their underlying resource needs
– Various cloud storage options to meet different application PACE needs
– Do clouds need to be backed-up or protected?
– How to leverage clouds for various data protection objectives
– When, where, why and how to use different scenarios

November 23, 2016 – Webinar 9AM PT – BrightTalk
Cloud Storage – Hybrid and Software Defined Data Infrastructures (SDDI)

Cloud Storage Decision Making

You have been told, or determined that you need (or want) to use cloud storage, ok, now what? What type of cloud storage do you need or want, or do you simply want cloud storage? However, what are your options as well as application requirements including Performance, Availability, Capacity and Economics (PACE) along with access or interfaces? Where are your applications and where will they be located? What are your objectives for using cloud storage or is it simply you have heard or told its cheaper. Join us in this discussion exploring your options, considerations for cloud storage decision-making. Topics include:

– Data Infrastructures exist to support applications and their underlying resource needs
– Various cloud storage options to meet different application PACE needs
– Storage for primary, secondary, performance, availability, capacity, backup, archiving
– Public, private and hybrid cloud storage options from block, file, object to application service
– When, where, why and how to use cloud storage for different scenarios

November 22, 2016 – Webinar 10AM PT – BrightTalk
Cloud Infrastructure Hybrid and Software Defined Data Infrastructures (SDDI)

Cloud Infrastructure and Hybrid Software Defined

At the core of cloud (public, private, hybrid) next generation data centers are software defined data infrastructures that exist to protect, preserve and serve applications, data along with their resulting information services. Software defined data infrastructure core components include hardware, software servers and storage configured (defined) to provide various services enabling application Performance Availability Capacity and Economics (PACE). Just as there are different types of environments, applications along with workloads various options, technologies as well as techniques exist for cloud services (and underlying data infrastructures). Join us in this session to discuss trends, technologies, tools, techniques and services options for cloud infrastructures. Topics include:

– Data Infrastructures exist to support applications and their underlying resource needs
– Software Defined Infrastructures (SDDI) are what enable Software Defined Data Centers and clouds
– Various types of clouds along with cloud services that determine how resources get defined
– When, where, why and how to use cloud Infrastructures along with associated resources

November 15, 2016 (New) – 11AM PT Webinar – Redmond Magazine and Solarwinds
The O.A.R. of Virtualization Scaling
A journey of optimization, automation, and reporting

Your journey to a flexible, scalable and secure IT universe begins now. Join Microsoft MVP and VMware vSAN and vExpert Greg Schulz of Server StorageIO along with VMware vExpert, Cisco Champion and Head Geek of Virtualization and Cloud Practice Kong Yang of SolarWinds for an interactive discussion empowering you to become the master of your software defined and virtual data center. Topics will include:

  • Trust your instruments and automation, however, verify they are working properl
  • Insight into how your environment, as well as automation tools, are working
  • Leverage automation to handle recurring tasks so you can focus on more productive activities
  • Capture, retain and transfer knowledge and tradecraft experiences into automation policies
  • Automated system management is only as good as the policies and data they rely upon
  • Optimize via automation that relies on reporting for insight, awareness and analytics 

November 3, 2016 (New) – Webinar 11AM PT – Redmond Magazine and
Dell Software
Tailor Your Backup Data Repositories to
Fit Your Security and Management Needs

Does data protection storage have you working overtime to take care of it? Do you have the flexibility to protect, preserve, secure and serve different workgroups or customers in a shared environment? Is your environment looking to expand with new applications and remote offices, yet your data protection is slowing you down? 

In this webinar we will look at current and emerging trends along with issues including how different threat risk challenges impact your evolving environment, as well as opportunities to address them. It’s time to deploy technology that works for you and your environment instead of you working for the solution. 

Attend and learn about:

  • Data protection trends, issues, regulatory compliance, challenges and opportunities
  • How to utilize purpose built appliances to protect and defend your systems, applications and data from various threat risks
  • Importance of timely insight and situational awareness into your data protection infrastructure
  • Protecting centralized and distributed remote office branch offices (ROBO) workgroups
  • What you can do today to optimize your environment

October 27, 2016 (New) – Webinar 10AM PT – Virtual Instruments
The Value of Infrastructure Insight

This webinar looks at the value of data center infrastructure insight both as a technology as well as a business productivity enabler. Besides productivity, having insight into how data infrastructure resources (servers, storage, networks, system software) are used, enables informed analysis, troubleshooting, planning, forecasting as well as cost-effective decision-making. In other words, data center infrastructure insight, based on infrastructure performance analytics, enables you to avoid flying blind, having situational awareness for proactive Information Technology (IT) management. Your return on innovation is increased, and leveraging insight awareness along with metrics that matter drives return on investment (ROI) along with enhanced service delivery.

October 20, 2016 – Webinar 9AM PT – BrightTalk
Next-Gen Data Centers Software Defined Data Infrastructures (SDDI) including Servers, Storage and Virtualization

Cloud Storage Decision Making

At the core of next generation data centers are software defined data infrastructures that enable, protect, preserve and serve applications, data along with their resulting information services. Software defined data infrastructure core components include hardware, software servers and storage configured (defined) to provide various services enabling application Performance Availability Capacity and Economics (PACE). Just as there are different types of environments, applications along with workloads various options, technologies as well as techniques exist for virtual servers and storage. Join us in this session to discuss trends, technologies, tools, techniques and services around storage and virtualization for today, tomorrow, and in the years to come. Topics include:

– Data Infrastructures exist to support applications and their underlying resource needs
– Software Defined Infrastructures (SDDI) are what enable Software Defined Data Centers
– Server and Storage Virtualization better together, with and without CI/HCI
– Many different facets (types) of Server virtualization and virtual storage
– When, where, why and how to use storage virtualization and virtual storage

September 20, 2016 – Webinar 8AM PT – BrightTalk
Software Defined Data Infrastructures (SDDI) Enabling Software Defined Data Centers – Part of Software-Defined Storage summit

Cloud Storage Decision Making

Data Infrastructures exist to support applications and their underlying resource needs. Software-Defined Infrastructures (SDI) are what enable Software-Defined Data Centers, and at the heart of a SDI is storage that is software-defined. This spans cloud, virtual and physical storage and is at the focal point of today. Join us in this session to discuss trends, technologies, tools, techniques and services around SDI and SDDC- today, tomorrow, and in the years to come.

September 13, 2016 – Webinar 11AM PT – Redmond Magazine and
Dell Software
Windows Server 2016 and Active Directory
Whats New and How to Plan for Migration

Windows Server 2016 is expected to GA this fall and is a modernized version of the Microsoft operating system that includes new capabilities such as Active Directory (AD) enhancements. AD is critical to organizational operations providing control and secure access to data, networks, servers, storage and more from physical, virtual and cloud (public and hybrid). But over time, organizations along with their associated IT infrastructures have evolved due to mergers, acquisitions, restructuring and general growth. As a result, yesterday’s AD deployments may look like they did in the past while using new technology (e.g. in old ways). Now is the time to start planning for how you will optimize your AD environment using new tools and technologies such as those in Windows Server 2016 and AD in new ways. Optimizing AD means having a new design, performing cleanup and restructuring prior to migration vs. simply moving what you have. Join us for this interactive webinar to begin planning your journey to Windows Server 2016 and a new optimized AD deployment that is flexible, scalable and elastic, and enables resilient infrastructures. You will learn:

  • What’s new in Windows Server 2016 and how it impacts your AD
  • Why an optimized AD is critical for IT environments moving forward
  • How to gain insight into your current AD environment
  • AD restructuring planning considerations

September 8, 2016 – Webinar 11AM PT (Watch on Demand) – Redmond Magazine, Acronis and Unitrends
Data Protection for Modern Microsoft Environments

Your organization’s business depends on modern Microsoft® environments — Microsoft Azure and new versions of Windows Server 2016, Microsoft Hyper-V with RCT, and business applications — and you need a data protection solution that keeps pace with Microsoft technologies. If you lose mission-critical data, it can cost you $100,000 or more for a single hour of downtime. Join our webinar and learn how different data protection solutions can protect your Microsoft environment, whether you store data on company premises, at remote locations, in private and public clouds, and on mobile devices.

Where To Learn More

What This All Means

Its fall back to school and learning time, join me on these and other upcoming event activities.

Ok, nuff said, for now…

Cheers
Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, vSAN and VMware vExpert. Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier) and twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO All Rights Reserved

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Which Enterprise HDD for Content Server Platform

Which Enterprise HDD to use for a Content Server Platform

data infrastructure HDD server storage I/O trends

Updated 1/23/2018

Which enterprise HDD to use with a content server platform?

Insight for effective server storage I/O decision making
Server StorageIO Lab Review

Which enterprise HDD to use for content servers

This post is the first in a multi-part series based on a white paper hands-on lab report I did compliments of Equus Computer Systems and Seagate that you can read in PDF form here. The focus is looking at the Equus Computer Systems (www.equuscs.com) converged Content Solution platforms with Seagate Enterprise Hard Disk Drive (HDD’s). I was given the opportunity to do some hands-on testing running different application workloads with a 2U content solution platform along with various Seagate Enterprise 2.5” HDD’s handle different application workloads. This includes Seagate’s Enterprise Performance HDD’s with the enhanced caching feature.

Issues And Challenges

Even though Non-Volatile Memory (NVM) including NAND flash solid state devices (SSDs) have become popular storage for use internal as well as external to servers, there remains the need for HDD’s Like many of you who need to make informed server, storage, I/O hardware, software and configuration selection decisions, time is often in short supply.

A common industry trend is to use SSD and HDD based storage mediums together in hybrid configurations. Another industry trend is that HDD’s continue to be enhanced with larger space capacity in the same or smaller footprint, as well as with performance improvements. Thus, a common challenge is what type of HDD to use for various content and application workloads balancing performance, availability, capacity and economics.

Content Applications and Servers

Fast Content Needs Fast Solutions

An industry and customer trend are that information and data are getting larger, living longer, as well as there is more of it. This ties to the fundamental theme that applications and their underlying hardware platforms exist to process, move, protect, preserve and serve information.

Content solutions span from video (4K, HD, SD and legacy streaming video, pre-/post-production, and editing), audio, imaging (photo, seismic, energy, healthcare, etc.) to security surveillance (including Intelligent Video Surveillance [ISV] as well as Intelligence Surveillance and Reconnaissance [ISR]). In addition to big fast data, other content solution applications include content distribution network (CDN) and caching, network function virtualization (NFV) and software-defined network (SDN), to cloud and other rich unstructured big fast media data, analytics along with little data (e.g. SQL and NoSQL database, key-value stores, repositories and meta-data) among others.

Content Solutions And HDD Opportunities

A common theme with content solutions is that they get defined with some amount of hardware (compute, memory and storage, I/O networking connectivity) as well as some type of content software. Fast content applications need fast software, multi-core processors (compute), large memory (DRAM, NAND flash, SSD and HDD’s) along with fast server storage I/O network connectivity. Content-based applications benefit from having frequently accessed data as close as possible to the application (e.g. locality of reference).

Content solution and application servers need flexibility regarding compute options (number of sockets, cores, threads), main memory (DRAM DIMMs), PCIe expansion slots, storage slots and other connectivity. An industry trend is leveraging platforms with multi-socket processors, dozens of cores and threads (e.g. logical processors) to support parallel or high-concurrent content applications. These servers have large amounts of local storage space capacity (NAND flash SSD and HDD) and associated I/O performance (PCIe, NVMe, 40 GbE, 10 GbE, 12 Gbps SAS etc.) in addition to using external shared storage (local and cloud).

Where To Learn More

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

Fast content applications need fast content and flexible content solution platforms such as those from Equus Computer Systems and HDD’s from Seagate. Key to a successful content application deployment is having the flexibility to hardware define and software defined the platform to meet your needs. Just as there are many different types of content applications along with diverse environments, content solution platforms need to be flexible, scalable and robust, not to mention cost effective.

Continue reading part two of this multi-part series here where we look at how and what to test as well as project planning.

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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Trick or treat and vendor fun games

Server StorageIO data infrastructure industry trends Trick or treat and vendor fun games
Trick or treat and vendor fun games
Updated 6/26/18

In the spirit of Halloween and zombies season, a couple of thoughts come to mind about vendor tricks and treats. This is an industry trends and perspectives post, part of an ongoing series looking at various technology and fun topics.

The first trick or treat game pertains to the blame game; you know either when something breaks, or at the other extreme, before you have even made a decision to buy something. The trick or treat game for decision-making goes something like this.

StorageIO industry trends cloud, virtualization and big data

Vendor “A” says products succeed with their solution while failure results with a solution from “B” when doing “X”. Otoh, vendor “B” claims that “X” will fail when using a solution from vendor “A”. In fact, you can pick what you want to substitute for “X”, perhaps VDI, Big Data, Little Data, Backup, Archive, Analytics, Private Cloud, Public Cloud, Hybrid Cloud, eDiscovery you name it.

This is not complicated math or big data problem requiring a high-performance computing (HPC) platform. A HPC Zetta-Flop processing ability using 512 bit addressing of 9.9 (e.g. 1 nine) PettaBytes of battery-backed DRAM and an IO capability of 9.99999 (e.g. 5 9’s) trillion 8 bit IOPS to do table pivots or runge kutta numerical analysis, map reduce, SAS or another modeling with optional iProduct or Android interface are not needed.

image of StorageIO big data HPC cloud storageimage of StorageIO big data HPC cloud storage
StorageIO images of touring Texas Advanced Computing (e.g. HPC) Center

Can you solve this equation? Hint it does not need a PhD or any other advanced degree. Another hint, if you have ever been at any side of the technology product and services decision-making table, regardless of the costume you wore, you should know the answer.

Of course the question of would “X” fail regardless of who or what “A” or “B” let alone a “C”, “D” or “F”? In other words, it is not the solution, technology, vendor or provider, rather the problem or perhaps even lack thereof that is the issue. Or is it a case where there is a solution from “A”, “B” or any others that is looking for a problem, and if it is the wrong problem, there can be a wrong solution thus failure?

StorageIO industry trends cloud, virtualization and big data

Another trick or treat game is vendors public relations (PR) or analyst relations (AR) people to ask for one thing and delivery or ask another. For example, some vendor, service provider, their marketing AR and PR people or surrogates make contact wanting to tell of various success and failure story. Of course, this is usually their success and somebody else’s failure, or their victory over something or someone who sometimes can be interesting. Of course, there are also the treats to get you to listen to the above, such as tempt you with a project if you meet with their subject, which may be a trick of a disappearing treat (e.g. magic, poof it is gone after the discussion).

There are another AR and PR trick and treat where they offer on behalf of their representative organization or client to a perspective or exclusive insight on their competitor. Of course, the treat from their perspective is that they will generously expose all that is wrong with what a competitor is saying about their own (e.g. the competitors) product.

StorageIO industry trends cloud, virtualization and big data

Let me get this straight, I am not supposed to believe what somebody says about his or her own product, however, supposed to believe what a competitor says is wrong with the competition’s product, and what is right with his or her own product.

Hmm, ok, so let me get this straight, a competitor say “A” wants to tell me what somebody say from “B” has told me is wrong and I should schedule a visit with a truth squad member from “A” to get the record set straight about “B”?

Does that mean then that I go to “B” for a rebuttal, as well as an update about “A” from “B”, assuming that what “A” has told me is also false about themselves, and perhaps about “B” or any other?

Too be fair, depending on your level of trust and confidence in either a vendor, their personal or surrogates, you might tend to believe more from them vs. others, or at least until you been tricked after given treats. There may be some that have been tricked, or they tried applying to many treats to present a story that behind the costume might be a bit scary.

StorageIO industry trends cloud, virtualization and big data

Having been through enough of these, and I candidly believe that sometimes “A” or “B” or any other party actually do believe that they have more or better info about their competitor and that they can convince somebody about what their competitor is doing better than the competitor can. I also believe that there are people out there who will go to “A” or “B” and believe what they are told by based on their preference, bias or interests.

When I hear from vendors, VARs, solution or service providers and others, it’s interesting hearing point, counterpoint and so forth, however if time is limited, I’am more interested in hearing from such as “A” about them, what they are doing, where success, where challenges, where going and if applicable, under NDA go into more detail.

StorageIO industry trends cloud, virtualization and big data

Customer success stories are good, however again, if interested in what works, what kind of works, or what does not work, chances are when looking for G2 vs. GQ, a non-scripted customer conversation or perspective of the good, the bad and the ugly is preferred, even if under NDA. Again, if time is limited which it usually is, focus on what is being done with your solution, where it is going and if compelled send follow-up material that can of course include MUD and FUD about others if that is your preference.

Then there is when during a 30 minute briefing, the vendor or solution provider is still talking about trends, customer pain points, what competitors are doing at 21 minutes into the call with no sign of an announcement, update or news in site

Lets not forget about the trick where the vendor marketing or PR person reaches out and says that the CEO, CMO, CTO or some other CxO or Chief Jailable Officer (CJO) wants to talk with you. Part of the trick is when the CxO actually makes it to the briefing and is not ready, does not know why the call is occurring, or, thinks that a request for an audience has been made with them for an interview or something else.

StorageIO industry trends cloud, virtualization and big data

A treat is when 3 to 4 minutes into a briefing, the vendor or solution provider has already framed up what and why they are doing something. This means getting to what they are announcing or planning on doing and getting into a conversation to discuss what they are doing and making good follow-up content and resources available.

StorageIO industry trends cloud, virtualization and big data

Sometimes a treat is when a briefer goes on autopilot nailing their script for 29 of a 30 minute session then use the last-minute to ask if there are any questions. The reason autopilot briefings can be a treat is when they are going over what is in the slide deck, webex, or press release thus affording an opportunity to get caught up on other things while talk at you. Hmm, perhaps need to consider playing some tricks in reward for those kind of treats? ;)

StorageIO industry trends cloud, virtualization and big data

Do not be scared, not everybody is out to trick you with treats, and not all treats have tricks attached to them. Be prepared, figure out who is playing tricks with treats, and who has treats without tricks.

Oh, and as a former IT customer, vendor and analyst, one of my favorites is contact information of my dogs to vendors who require registration on their websites for basic things such as data sheets. Another is supplying contact information of competing vendors sales reps to vendors who also require registration for basic data sheets or what should otherwise be generally available information as opposed to more premium treats. Of course there are many more fun tricks, however lets leave those alone for now.

Note: Zombie voting rules apply which means vote early, vote often, and of course vote for those who cannot include those that are dead (real or virtual).

Where To Learn More

View additiona related material via the following links.

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

Watch out for tricks and treats, have a safe and fun Zombie (aka Halloween) season. See you while out and about this fall and don’t forget to take part in the ongoing zombie technology poll. Oh, and be safe with trick or treat and vendor fun games

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2018. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

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