Announcing My New Book Data Infrastructure Management Insight Strategies

Announcing My New Book Data Infrastructure Management Insight Strategies

Announcing My New Book Data Infrastructure Management Insight Strategies

Announcing my new book Data Infrastructure Management Insight Strategies published via Auerbach/CRC Press is now available via CRC Press and Amazon.com among other global venues.

My Fifth Solo Book Project – Data Infrastructure Management

Data Infrastructure Management Insight Strategies (e.g. the white book) is my fifth solo published book in addition to several other collaborative works. Given its title, the focus of this new book is around Data Infrastructures, the tools, technologies, techniques, trends including hardware, software, services, people, policies inside data centers that get defined to support business and application services delivery. The book (ISBN 9781138486423) is soft covered (also electronic kindle versions available) with 250 pages, over a 100 figures, tables, tips and examples. You can explore the contents via Google Books here.

Data Infrastructure Books by Greg Schulz
Stack of my solo books with common theme around Data Infrastructure topics

Data Infrastructure Management Book
Data Infrastructure Management – Insight and Strategies e.g. the White book (CRC Press 2019)

Some of My Other Books Include

Click on the following book images to learn more about, as well as order your copy.

Software Defined Data Infrastructure Essentials BookSNIA Recommended Reading List
Software Defined Data Infrastructure Essentials (SDDI) – Cloud, Converged, and Virtual Fundamental Server Storage I/O Tradecraft e.g. the Blue book covers software defined, sddc, sddi, hybrid, among other topics including serverless containers, NVMe, SSD, flash, pmem, scm as well as others. (CRC Press 2017) available at Amazon.com among other global venues.

Cloud and Virtual Data Storage Networking Intel recommended reading listIntel recommended reading list
Cloud and Virtual Data Storage Networking (CVDSN) – Your Journey to efficient and effective Information Services e.g. the Yellow or Gold Book (CRC Press 2011) available at Amazon.com among other global venues.

 

The Green and Virtual Data Center BookIntel Recommended Reading List
The Green and Virtual Data Center (TGVDC) – Enabling Efficient, Effective and Productive Data Infrastructures e.g. the Green Book (CRC Press 2009) available at Amazon.com among other venues.

Resilient Storage Networks Book
Resilient Storage Networks (RSN) – Designing Flexible scalable Data Infrastructures (Elsevier 2004) e.g. the Red Book is SNIA Education Endorsed Reading available at Amazon.com among other venues. I have some free copies of RSN for anybody who is willing to pay shipping and handling, send me a note and we will go from there.

Where to learn more

Learn more via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

Today more than ever there tends to be a focus on the date something was created or published as there is a lot of temporal content with short shelf life. This means that there is a lot of content including books being created that are short temporal usually focused on a particular technology, tool, trend that has a life span or attention focus of a couple of years at best.

On the other hand, there is also content that is still being created today that combines new and emerging technology, tools, trends with time-tested strategies, techniques as well as processes, some of whose names or buzzwords will evolve. My books fit into the latter category of combing current as well as emerging technologies, tools, trends, techniques that support longer shelf life, just insert your new favorite buzzword, buzz trend or buzz topic as needed.

Data Infrastructure Books by Greg Schulz

You will also notice looking at the stack of books, Data Infrastructure Management Insight and Strategies is a smaller soft covered book compared to others in my collection. The reason is that this new book can be a quick read to address what you need, as well as be a companion to others in the stack depending on what your focus or requirements are.

Common questions I get having written several books, not to mention the thousands of articles, tips, reports, blogs, columns, white papers, videos, webinars among other content is what’s is next? Good question, see what’s next, as well as check out some other things I’m doing over at www.picturesoverstillwater.com where I’m generating big data that gets stored and processed in various data infrastructures including cloud ;) .

Will there be another book and if so on or about what? As I mentioned, there are some projects I’m exploring, will they get finished or take different directions, wait and see what’s next.

How do I find the time to create these books and how long does it take? The time required varies as does the amount of work, what else I’m doing. I try to leverage the book (and other content creation projects) with other things I’m doing to maximize time. Some book projects have been very fast, a year or less. Some take longer such as Software Defined Data Infrastructure Essentials as it is a big book with lots of material that will have a long shelf life.

Do I write and illustrate the books or do I have somebody do them for me? For my books I do the writing and illustrating (drawings, figures, images) myself along with some of the layouts relying on external copy editors and production folks.

What do I recommend or give advice to those wanting to write a book? Understand that publishing a book is a project, there’s the actual writing, editing, reviews, art work, research, labs or other support items as book companions. Also understand why are you writing a book, for fame, fortune, acclaim, to share with others or some other reason. I also recommend before you write your entire book to talk with others who have been published to test the waters, get feedback. You might find it easier to shop an extended outline than a completed manuscript, that is unless you are writing a novel or similar.

Want to learn more about writing a book (or other content), get feedback, have other questions, drop me a note and will do what I can to help out.

Data Infrastructure Management Book

There is an old saying, publish or perish, well, I just published my fifth solo book Data Infrastructure Management Insight Strategies that you can buy at Amazon.com among other venues.

Ok, nuff said, for now.

Cheers Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2019. Author of Data Infrastructure Insights (CRC Press), Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Also visit www.picturesoverstillwater.com to view various UAS/UAV e.g. drone based aerial content created by Greg Schulz. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2019 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

PCIe Fundamentals Server Storage I/O Network Essentials

Updated 8/31/19

PCIe Fundamentals Server Storage I/O Network Essentials

PCIe fundamentals data infrastructure trends

This piece looks at PCIe Fundamentals topics for server, storage, I/O network data infrastructure environments. Peripheral Computer Interconnect (PCI) Express aka PCIe is a Server, Storage, I/O networking fundamentals component. This post is an excerpt from chapter 4 (Chapter 4: Servers: Physical, Virtual, Cloud, and Containers) of my new book Software Defined Data Infrastructure Essentials – Cloud, Converged and Virtual Fundamental Server Storage I/O Tradecraft (CRC Press 2017) Available via Amazon.com and other global venues. In this post, we look various PCIe fundamentals to learn and expand or refresh your server, storage, and I/O and networking tradecraft skills experience.

PCIe fundamentals Server Storage I/O Fundamentals

PCIe fundamental common server I/O component

Common to all servers is some form of a main system board, which can range from a few square meters in supercomputers, data center rack, tower, and micro towers converged or standalone, to small Intel NUC (Next Unit of Compute), MSI and Kepler-47 footprint, or Raspberry Pi-type desktop servers and laptops. Likewise, PCIe is commonly found in storage and networking systems, appliances among other devices.

For example, a blade server will have multiple server blades or modules, each with its motherboard, which shares a common back plane for connectivity. Another variation is a large server such as an IBM “Z” mainframe, Cray, or another supercomputer that consists of many specialized boards that function similar to a smaller-sized motherboard on a larger scale.

Some motherboards also have mezzanine or daughter boards for attachment of additional I/O networking or specialized devices. The following figure shows a generic example of a two-socket, with eight-memory-channel-type server architecture.

PCIe fundamentals SDDC, SDI, SDDI Server fundamentals
Generic computer server hardware architecture. Source: Software Defined Data Infrastructure Essentials (CRC Press 2017)

The above figure shows several PCIe, USB, SAS, SATA, 10 GbE LAN, and other I/O ports. Different servers will have various combinations of processor, and Dual Inline Memory Module (DIMM) Dynamic RAM (DRAM) sockets along with other features. What will also vary are the type and some I/O and storage expansion ports, power and cooling, along with management tools or included software.

PCIe, Including Mini-PCIe, NVMe, U.2, M.2, and GPU

At the heart of many servers I/O and connectivity solutions are the PCIe industry-standard interface (see PCIsig.com). PCIe is used to communicate with CPUs and the outside world of I/O networking devices. The importance of a faster and more efficient PCIe bus is to support more data moving in and out of servers while accessing fast external networks and storage.

For example, a server with a 40-GbE NIC or adapter would have to have a PCIe port capable of 5 GB per second. If multiple 40-GbE ports are attached to a server, you can see where the need for faster PCIe interfaces come into play.

As more VM are consolidated onto PM, as applications place more performance demand either regarding bandwidth or activity (IOPS, frames, or packets) per second, more 10-GbE adapters will be needed until the price of 40-GbE (also 25, 50 or 100 Gbe) becomes affordable. It is not if, but rather when you will grow into the performance needs on either a bandwidth/throughput basis or to support more activity and lower latency per interface.

PCIe is a serial interface specified for how servers communicate between CPUs, memory, and motherboard-mounted as well as AiC devices. This communication includes support attachment of onboard and host bus adapter (HBA) server storage I/O networking devices such as Ethernet, Fibre Channel, InfiniBand, RapidIO, NVMe (cards, drives, and fabrics), SAS, and SATA, among other interfaces.

In addition to supporting attachment of traditional LAN, SAN, MAN, and WAN devices, PCIe is also used for attaching GPU and video cards to servers. Traditionally, PCIe has been focused on being used inside of a given server chassis. Today, however, PCIe is being deployed on servers spanning nodes in dual, quad, or CiB, CI, and HCI or Software Defined Storage (SDS) deployments. Another variation of PCIe today is that multiple servers in the same rack or proximity can attach to shared devices such as storage via PCIe switches.

PCIe components (hardware and software) include:

  • Hardware chipsets, cabling, connectors, endpoints, and adapters
  • Root complex and switches, risers, extenders, retimers, and repeaters
  • Software drivers, BIOS, and management tools
  • HBAs, RAID, SSD, drives, GPU, and other AiC devices
  • Mezzanine, mini-PCIe, M.2, NVMe U.2 (8639 drive form factor)

There are many different implementations of PCIe, corresponding to generations representing speed improvements as well as physical packing options. PCIe can be deployed in various topologies, including a traditional model where an AiC such as GbE or Fibre Channel HBA connects the server to a network or storage device.

Another variation is for a server to connect to a PCIe switch, or in a shared PCIe configuration between two or more servers. In addition to different generations and topologies, there are also various PCIe form factors and physical connectors (see the following figure), ranging from AiC of various length and height, as well as M.2 small-form-factor devices and U.2 (8639) drive form-factor device for NVMe, among others.

Note that the presence of M.2 does not guarantee PCIe NVMe, as it also supports SATA.

Likewise, different NVMe devices run at various PCIe speeds based on the number of lanes. For example, in the following figure, the U.2 (8639) device (looks like a SAS device) shown is a PCIe x4.

SDDC, SDI, SDDI PCIe NVMe U.2 8639 drive fundamentals
PCIe devices NVMe U.2, M.2, and NVMe AiC. (Source: StorageIO Labs.)

PCIe leverages multiple serial unidirectional point-to-point links, known as lanes, compared to traditional PCI, which used a parallel bus design. PCIe interfaces can have one (x1), four (x4), eight (x8), sixteen (x16), or thirty-two (x32) lanes for data movement. Those PCIe lanes can be full-duplex, meaning data is sent and received at the same time, providing improved effective performance.

PCIe cards are upward-compatible, meaning that an x4 can work in an x8, an x8 in an x16, and so forth. Note, however, that the cards will not perform any faster than their specified speed; an x4 in an x8 slot will only run at x8. PCIe cards can also have single, dual, or multiple external ports and interfaces. Also, note that there are still some motherboards with legacy PCI slots that are not interoperable with PCIe cards and vice versa.

Note that PCIe cards and slots can be mechanically x1, x4, x8, x16, or x32, yet electrically (or signal) wired to a slower speed, based on the type and capabilities of the processor sockets and corresponding chipsets being used. For example, you can have a PCIe x16 slot (mechanical) that is wired for x8, which means it will only run at x8 speed.

In addition to the differences between electrical and mechanical slots, also pay attention to what generation the PCIe slots are, such as Gen 2 or Gen 3 or higher. Also, some motherboards or servers will advertise multiple PCIe slots, but those are only active with a second or additional processor socket occupied by a CPU. For example, a PCIe card that has dual x4 external PCIe ports requiring full PCIe bandwidth will need at least PCIe x8 attachment in the server slot. In other words, for full performance, the external ports on a PCIe card or device need to match the external electrical and mechanical card type and vice versa.

Recall big “B” as in Bytes vs. little “b” as in bits; for example, a PCIe Gen 3 x4 electrical could provide up to 4 GB/s bandwidth (your mileage and performance will vary), which translates to 8 × 4 GB or 32 Gbits/s. In the following table below, there is a mix of Big “B” Bytes per second and small “b” bits per second.

Each generation of PCIe has improved on the previous one by increasing the effective speed of the links. Some of the speed improvements have come from faster clock rates while implementing lower overhead encoding (e.g., from 8 b/10 b to 128 b/130 b).

For example, PCIe Gen 3 raw bit or line rate is 8 GT/s or 8 Gbps or about 2 GBps by using a 128 b/130 b encoding scheme that is very efficient compared to PCIe Gen 2 or Gen 1, which used an 8 b/10 b encoding scheme. With 8 b/10 b, there is a 20% overhead vs. a 1.5% overhead with 128 b/130 b (i.e., of 130 bits sent, 128 bits contain data, and 2 bits are for overhead).

PCIe Gen 1

PCIe Gen 2

PCIe Gen 3

PCIe Gen 4

PCIe Gen 5

Raw bit rate

2.5 GT/s

5 GT/s

8 GT/s

16 GT/s

32 GT/s

Encoding

8 b/10 b

8 b/10 b

128 b/130 b

128 b/130 b

128 b/130 b

x1 Lane bandwidth

2 Gb/s

4 Gb/s

8 Gb/s

16 Gb/s

32 Gb/s

x1 Single lane (one-way)

~250 MB/s

~500 MB/s

~1 GB/s

~2 GB/s

~4GB/s

x16 Full duplex (both ways)

~8 GB/s

~16 GB/s

~32 GB/s

~64 GB/s

~128 GB/s

Above Table: PCIe Generation and Sample Lane Comparison

Note that PCIe Gen 3 is the currently generally available shipping technology with PCIe Gen 4 appearing in the not so distant future, with PCIe Gen 5 in the wings appearing a few more years down the road.

By contrast, older generations of Fibre Channel and Ethernet also used 8 b/10 b, having switched over to 64 b/66 b encoding with 10 Gb and higher. PCIe, like other serial interfaces and protocols, can support full-duplex mode, meaning that data can be sent and received concurrently.

PCIe Bit Rate, Encoding, Giga Transfers, and Bandwidth

Let’s clarify something about data transfer or movement both internal and external to a server. At the core of a server, there is data movement within the sockets of the processors and its cores, as well as between memory and other devices (internal and external). For example, the QPI bus is used for moving data between some Intel processors whose performance is specified in giga transfers (GT).

PCIe is used for moving data between processors, memory, and other devices, including internal and external facing devices. Devices include host bus adapters (HBAs), host channel adapters (HCAs), converged network adapters (CNAs), network interface cards (NICs) or RAID cards, and others. PCIe performance is specified in multiple ways, given that it has a server processor focus which involves GT for raw bit rate as well as effective bandwidth per lane.

Note to keep in perspective PCIe mechanical as well as electrical lanes in that a card or slot may be advertised as say x8 mechanical (e.g., its physical slot form factor) yet only be x4 electrical (how many of those lanes are used or enabled). Also in the case of an adapter that has two or more ports, if the device is advertised as x8 does that mean it is x8 per port or x4 per port with an x8 connection to the PCIe bus.

Effective bandwidth per lane can be specified as half- or full-duplex (data moving in one or both directions for send and receive). Also, effective bandwidth can be specified as a single lane (x1), four lanes (x4), eight lanes (x8), sixteen lanes (x16), or 32 lanes (x32), as shown in the above table. The difference in speed or bits moved per second between the raw bit or line rate, and the effective bandwidth per lane in a single direction (i.e., half-duplex) is the encoding that is common to all serial data transmissions.

When data gets transmitted, the serializer/deserializer, or serdes, convert the bytes into a bit stream via encoding. There are different types of encoding, ranging from 8 b/10 b to 64 b/66 b and 128 b//130 b, shown in the following table.

Single 1542-byte frame

64 × 1542-byte frames

Encoding Scheme

Overhead

Data Bits

Encoding Bits

Bits Transmitted

Data Bits

Encoding Bits

Bits Transferred

8 b/10 b

20%

12,336

3,084

15,420

789,504

197,376

986,880

64 b/66 b

3%

12,336

386

12,738

789,504

24,672

814,176

128 b/130 b

1.5%

12,336

194

12,610

789,504

12,336

801,840

Above Table: Low-Level Serial Encoding Data Transmit Efficiency

In these encoding schemes, the smaller number represents the amount of data being sent, and the difference is the overhead. Note that this is different yet related to what occurs at a higher level with the various network protocols such as TCP/IP (IP). With IP, there is a data payload plus addressing and other integrity and management features in a given packet or frame.

The 8-b/10-b, 64-b/66-b or 128-b/130-b encoding is at the lower physical layer. Thus, a small change there has a big impact and benefit when optimized. Table 4.2 shows comparisons of various encoding schemes using the example of moving a single 1542-byte packet or frame, as well as sending (or receiving) 64 packets or frames that are 1542 bytes in size.

Why 1542? That is a standard IP packet including data and protocol framing without using jumbo frames (MTU or maximum transmission units).

What does this have to do with PCIe? GbE, 10-GbE, 40-GbE, and other physical interfaces that are used for moving TCP/IP packets and frames interface with servers via PCIe.

This encoding is important as part of server storage I/O tradecraft regarding understanding the impact of performance and network or resource usage. It also means understanding why there are fewer bits per second of effective bandwidth (independent of compression or deduplication) vs. line rate in either half- or full-duplex mode.

Another item to note is that looking at encoding such as the example given in the above table shows how a relatively small change at a large scale can have a big effective impact benefit. If the bits and bytes encoding efficiency and effectiveness scenario in Table 4.2 do not make sense, then try imagining 13 MINI Cooper automobiles each with eight people in it (yes, that would be a tight fit) end to end on the same road.

Now imagine a large bus that takes up much less length on the road than the 13 MINI Coopers. The bus holds 128 people, who would still be crowded but nowhere near as cramped as eight people in a MINI, plus 24 additional people can be carried on the bus. That is an example of applying basic 8-b/10-b encoding (the MINI) vs. applying 128-b/130-b encoding (the bus) and is also similar to PCIe G3 and G4, which use 128-b/130-b encoding for data movement.

PCIe Topologies

The basic PCIe topology configuration has one or more devices attached to the root complex shown in the following figure via an AiC or onboard device connector. Examples of AiC and motherboard-mounted devices that attach to PCIe root include LAN or SAN HBA, networking, RAID, GPU, NVM or SSD, among others. At system start-up, the server initializes the PCIe bus and enumerates the devices found with their addresses.

PCIe devices attach (shown in the following figure) to a bus that communicates with the root complex that connects with processor CPUs and memory. At the other end of a PCIe device is an end-point target, a PCIe switch that in turn has end-point targets attached. From a software standpoint, hypervisor or operating system device drivers communicate with the PCI devices that in turn send or receive data or perform other functions.

SDDC, SDI, SDDI PCIe fundamentals
Basic PCIe root complex with a PCIe switch or expander.

Note that in addition to PCIe AiC such as HBAs, GPU, and NVM SSD, among others that install into PCIe slots, servers also have converged storage or disk drive enclosures that support a mix of SAS, SATA, and PCIe. These enclosure backplanes have a connector that attaches to a SAS or SATA onboard port, or a RAID card, as well as to a PCIe riser card or motherboard connector. Depending on what type of drive is installed in the connector, either the SAS, SATA, or NVMe (AiC, U.2, and M2) using PCIe communication paths are used.

In addition to traditional and switched PCIe, using PCIe switches as well as nontransparent bridging (NTB), various other configurations can be deployed. These include server to server for clustering, failover, or device sharing as well as fabrics. Note that this also means that while traditionally found inside a server, PCIe can today use an extender, retimer, and repeaters extended across servers within a rack or cabinet.

A nontransparent bridge (NTB) is a point-to-point connection between two PCIe-based systems that provide electrical isolation yet functions as a transport bridge between two different address domains. Hosts on either side of the NTB see their respective memory or I/O address space. The NTB presents an endpoint exposed to the local system where writes are mirrored to memory on the remote system to allow the systems to communicate and share devices using associated device drivers. For example, in the following figure, two servers, each with a unique PCIe root complex, address, and memory map, are shown using NTB to any communication between the systems while maintaining data integrity.

SDDC, SDI, SDDI PCIe two server fundamentals
PCIe dual server example using NTB along with switches.

General PCIe considerations (slots and devices) include:

  • Power consumption (and heat dissipation)
  • Physical and software plug-and-play (good interoperability)
  • Drivers (in-the-box, built into the OS, or add-in)
  • BIOS, UEFI, and firmware being current versions
  • Power draw per card or adapters
  • Type of processor, socket, and support chip (if not an onboard processor)
  • Electrical signal (lanes) and mechanical form factor per slot
  • Nontransparent bridge and root port (RP)
  • PCI multi-root (MR), single-root (SR), and hot plug
  • PCIe expansion chassis (internal or external)
  • External PCIe shared storage

Various operating system and hypervisor commands are available for viewing and managing PCIe devices. For example, on Linux, the “lspci” and “lshw–c pci” commands displays PCIe devices and associated information. On a VMware ESXi host, the “esxcli hardware pci list” command will show various PCIe devices and information, while on Microsoft Windows systems, “device manager” (GUI) or “devcon” (command line) will show similar information.

Who Are Some PCIe Fundamentals Vendors and Service Providers

While not an exhaustive list, here is a sampling of some vendors and service providers involved in various ways with PCIe from solutions to components to services to trade groups include Amphenol (connectors and cables), AWS (cloud data infrastructure services), Broadcom (PCIe components), Cisco (servers), DataOn (servers), Dell EMC (servers, storage, software), E8 (storage software), Excelero (storage software), HPE (storage, servers), Huawei (storage, servers), IBM, Intel (storage, servers, adapters), Keysight (test equipment and tools).

Others include Lenovo (servers), Liqid (composable data infrastructure), Mellanox (server and storage adapters), Micron (storage devices), Microsemi (PCIe components), Microsoft (Cloud and Software including S2D), Molex (connectors, cables), NetApp, NVMexpress.org (NVM Express trade group organizations), Open Compute Project (server, storage, I/O network industry group), Oracle, PCISIG (PCIe industry trade group), Samsung (storage devices), ScaleMP (composable data infrastructure), Seagate (storage devices), SNIA (industry trade group), Supermicro (servers), Tidal (composable data infrastructure), Vantar (formerly known as HDS), VMware (Software including vSAN), and WD among others.

Where To Learn More

Learn more about related technology, trends, tools, techniques, and tips with the following links.

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

PCIe fundamentals are resources for building legacy and software-defined data infrastructures (SDDI), software-defined infrastructures (SDI), data centers and other deployments from laptop to large scale, hyper-scale cloud service providers. Learn more about Servers: Physical, Virtual, Cloud, and Containers in chapter 4 of my new book Software Defined Data Infrastructure Essentials (CRC Press 2017) Available via Amazon.com and other global venues. Meanwhile, PCIe fundamentals continues to evolve as a Server, Storage, I/O networking fundamental component.

Ok, nuff said, for now.
Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio.

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

The Human Face of Big Data, a Book Review

StorageIO industry trends cloud, virtualization and big data

My copy of the new book The Human Face of Big Data created by Rick Smolan and Jennifer Erwitt arrived yesterday compliments of EMC (the lead sponsor). In addition to EMC, the other sponsors of the book are Cisco, VMware, FedEx, Originate and Tableau software.

To say this is a big book would be an understatement, then again, big data is a big topic with a lot of diversity if you open your eyes and think in a pragmatic way, which once you open and see the pages you will see. This is physically a big book (11x 14 inches) with lots of pictures, texts, stories, factoids and thought stimulating information of the many facets and dimensions of big data across 224 pages.

While Big Data as a buzzword and industry topic theme might be new, along with some of the related technologies, techniques and focus areas, other as aspects have been around for some time. Big data means many things to various people depending on their focus or areas of interest ranging from analytics to images, videos and other big files. A common theme is the fact that there is no such thing as an information or data recession, and that people and data are living longer, getting larger, and we are all addicted to information for various reasons.

Big data needs to be protected and preserved as it has value, or its value can increase over time as new ways to leverage it are discovered which also leads to changing data access and life cycle patterns. With many faces, facets and areas of interests applying to various spheres of influence, big data is not limited to programmatic, scientific, analytical or research, yet there are many current and use cases in those areas.

Big data is not limited to videos for security surveillance, entertainment, telemetry, audio, social media, energy exploration, geosciences, seismic, forecasting or simulation, yet those have been areas of focus for years. Some big data files or objects are millions of bytes (MBytes), billion of bytes (GBytes) or trillion of bytes (TBytes) in size that when put into file systems or object repositories, add up to Exabytes (EB – 1000 TBytes) or Zettabytes (ZB – 1000 EBs). Now if you think those numbers are far-fetched, simply look back to when you thought a TByte, GByte let alone a MByte was big or far-fetched future. Remember, there is no such thing as a data or information recession, people and data are living longer and getting larger.

Big data is more than hadoop, map reduce, SAS or other programmatic and analytical focused tool, solution or platform, yet those all have been and will be significant focus areas in the future. This also means big data is more than data warehouse, data mart, data mining, social media and event or activity log processing which also are main parts have continued roles going forward. Just as there are large MByte, GByte or TByte sized files or objects, there are also millions and billions of smaller files, objects or pieces of information that are part of the big data universe.

You can take a narrow, product, platform, tool, process, approach, application, sphere of influence or domain of interest view towards big data, or a pragmatic view of the various faces and facets. Of course you can also spin everything that is not little-data to be big data and that is where some of the BS about big data comes from. Big data is not exclusive to the data scientist, researchers, academia, governments or analysts, yet there are areas of focus where those are important. What this means is that there are other areas of big data that do not need a data science, computer science, mathematical, statistician, Doctoral Phd or other advanced degree or training, in other words big data is for everybody.

Cover image of Human Face of Big Data Book

Back to how big this book is in both physical size, as well as rich content. Note the size of The Human Face of Big Data book in the adjacent image that for comparison purposes has a copy of my last book Cloud and Virtual Data Storage Networking (CRC), along with a 2.5 inch hard disk drive (HDD) and a growler. The Growler is from Lift Bridge Brewery (Stillwater, MN), after all, reading a big book about big data can create the need for a big beer to address a big thirst for information ;).

The Human Face of Big Data is more than a coffee table or picture book as it is full of with information, factoids and perspectives how information and data surround us every day. Check out the image below and note the 2.5 inch HDD sitting on the top right hand corner of the page above the text. Open up a copy of The Human Face of Big Data and you will see examples of how data and information are all around us, and our dependence upon it.

A look inside the book The Humand Face of Big Data image

Book Details:
Copyright 2012
Against All Odds Productions
ISBN 978-1-4549-0827-2
Hardcover 224 pages, 11 x 0.9 x 14 inches
4.8 pounds, English

There is also an applet to view related videos and images found in the book at HumanFaceofBigData.com/viewer in addition to other material on the companion site www.HumanFacesofBigData.com.

Get your copy of
The Human Face of Big Data at Amazon.com by clicking here or at other venues including by clicking on the following image (Amazon.com).

Some added and related material:
Little data, big data and very big data (VBD) or big BS?
How many degrees separate you and your information?
Hardware, Software, what about Valueware?
Changing Lifecycles and Data Footprint Reduction (Data doesnt have to lose value over time)
Garbage data in, garbage information out, big data or big garbage?
Industry adoption vs. industry deployment, is there a difference?
Is There a Data and I/O Activity Recession?
Industry trend: People plus data are aging and living longer
Supporting IT growth demand during economic uncertain times
No Such Thing as an Information Recession

For those who can see big data in a broad and pragmatic way, perhaps using the visualization aspect this book brings forth the idea that there are and will be many opportunities. Then again for those who have a narrow or specific view of what is or is not big data, there is so much of it around and various types along with focus areas you too will see some benefits.

Do you want to play in or be part of a big data puddle, pond, or lake, or sail and explore the oceans of big data and all the different aspects found in, under and around those bigger broader bodies of water.

Bottom line, this is a great book and read regardless of if you are involved with data and information related topics or themes, the format and design lend itself to any audience. Broaden your horizons, open your eyes, ears and thinking to the many facets and faces of big data that are all around us by getting your copy of The Human Face of Big Data (Click here to go to Amazon for your copy) book.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

IT Optimization, efficiency, convergence and cloud conversations from SNW

Recently I did a presentation titled backup, restore, BC, DR and archiving (hmm, I think I know of a book with the same title) at the spring 2012 SNW in Dallas. My presentation was on the first morning of the session as I needed to be in Boston to record a video the following Tuesday morning, thus I missed out on the storm clouds and tornadoes that rolled in the next day.

While I was at SNW, had the honor of being a guest on Calvin Zito (aka @HPStorageguy) pod cast that can be found on his Around the Storage Block Blog or by clicking here.

Cloud and Virtual Data Storage Networking Conversation

Check out our conversations about clouds, related topics and more from a practical perspective cutting through the hype and fud.

Oh, if you are interested in Cloud and Virtual Data Storage Networking, click here to learn more about the book, or backup, restore, BC, DR and archiving to find various backup, restore, BC, DR and archiving, and here to see some upcoming events, activities and venues both in the U.S. and in Europe.

Ok, nuff said for now.

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

StorageIO books by Greg Schulz added to Intel Recommended Reading Lists

My two most recent books The Green and Virtual Data Center and Cloud and Virtual Data Storage Networking both published by CRC Press/Taylor and Francis have been added to the Intel Recommended Reading List for Developers.

Intel Recommended Reading

If you are not familiar with the Intel Recommended Reading List for Developers, it is a leading comprehensive list of different books across various technology domains covering hardware, software, servers, storage, networking, facilities, management, development and more.

Cloud and Virtual Data Storage NetworkingIntel Recommended Reading List

So what are you waiting for, check out the Intel Recommended Reading list for Developers where you can find a diverse line up of different books of which I’m honored to have two of mine join the esteemed list. Here is a link to a free chapter download from Cloud and Virtual Data Storage Networking.

Ok, nuff said for now.

cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Cloud, virtualization and storage networking conversations

Here is a link to a series cloud, virtualization and storage networking conversations posts that Im doing over at IT-Toolbox. Each post in the series covers various topics along with a frequently asked question that I encounter pertaining to clouds, virtualization and storage networking.

Here is some related material:
The blame game: Does cloud storage result in data loss?
What do VARs and Clouds as well as MSPs have in common?
Convergence: People, Processes, Policies and Products
Clouds and Data Loss: Time for CDP (Commonsense Data Protection)?
Poll: What Do You Think of IT Clouds?
Clouds are like Electricity: Dont be Scared
Cloud conversations: Loss of data access vs. data loss
Server and Storage Virtualization – Life beyond Consolidation
Should Everything Be Virtualized?

Check out the cloud, virtualization and storage networking conversations series here.

Ok, nuff said (for now)

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

How to write, publish and promote a book or blog

Have you ever read an article, blog post or a book and said to yourself that you could do that, perhaps even better?

Well, unless you have already done so, what are you waiting for to write a book, blog, article or create some other form of content using different mediums or venues?

The other evening I attended a local Stillwater (Artreach St Croix) event (Publishers Forum) with my wife (karenofarcola.com). Karen is working on getting her first book (fiction for children and young adults) published so she was interested in meeting the different publishers. For me I wanted to learn about the local publishers, hear what they had to say in addition to meeting the purveyor of a local book store (Valley Book Seller) who helped promote the event.

It was interesting listening to the panel made up of a nonprofit publisher (Milkweed Editions), a full service self publishing venue (Beaver Pond Press) and regional publishing house (Tristin Publishing).

Having formally published books (e.g. with traditional publishers (Elseiver and CRC/Taylor Francis), ISBNs, Library of Congress (LOC) registration) along with contributing on other projects, not to mention over a thousand articles, tips, reports, white papers, solution briefs, videos and other content, I often get asked what does it take to write a book, blog or other material.

Intel reccomended readingCloud and Virtual Data Storage Networking (CRC Press)

I also get told by people that they could do a better job to which I ask them then why dont they do something about it vs. simply saying that they could do something better.

Back to the Art Reach St Croix publishers forum event, the attendees were mainly aspiring authors looking to get their first works published. Having already been down the path that many in the room were looking to go (get published) it was interesting to hear the various questions and discussion topics. Some of those questions were about the process of self publishing vs. working with the publisher (large or small) in addition to how much costs or how to get discovered. It was also great to hear the panelist discuss some of the hurdles authors face in getting their books published along with promoting their works.

I learned several years ago before I did my first solo book was a tip that another author told me of the importance of promotion. That is your publisher will help enable, however it is up to you the author to promote your works by creating a platform or means of interacting with different audiences. Consequently it was fun to hear the panelist talk with the authors on the importance of creating a platform including a blog, twitter, Google Plus, facebook, doing articles and appearances to help create awareness. What was fun to watch were the authors who seemed to be more comfortable with creating their works and then waiting for the results to occur as opposed to helping make their work a success.

Anyways, for those who are aspiring to write a book, blog or article, or even for those who are content being arm chair authors or Monday morning quarterbacks, here is a link to a series about how to write a book or blog. The series (how to write a book or blog) can be read over at the VMware communities site that Im contributing for as a vExpert.

Oh, and for you aspiring authors or bloggers wondering about creating and developing a platform, what you are reading here is an example of doing just that. In other words, my platform includes what you are reading here in addition to on my regular blog or other venues including Google Plus (G+), Facebook, LinkedIn and twitter among other venues.

So what are you waiting for, go get your book or blog or article written, published and start promoting it.

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

SNW Fall 2011 revisited and SNIA Emerald program

A couple of weeks ago I traveled down to Orlando Florida for a few days to attend the fall 2011 SNW (Storage Networking World) produced in conjunction by IDG Computerworld and the Storage Networking Industry Association (SNIA).

SNIA and SNW

While at the Orlando event, SNIA executive director Leo Legar asked me how many SNWs I had attended and my responses was on which continent?

My answer was part in fun however also serious as I have been attending SNWs (in addition to other SNIA events) for over ten years in both North and South America as well as in Europe including presenting SNIA tutorials and SNW sessions.

SNW is always good for meeting up with old friends and acquaintances along with meeting new ones including twitter tweeps (hashtag #snwusa #snw2011 @sniacloud @snwusa) and the recent event was no exception. Granted SNW is smaller than it was during its peak in the mid 2000s however it was great to go for a couple of days of meetings, checking out the expo hall and some sessions as well as getting out and about meeting people involved with servers, storage, networking, virtualization, cloud, hardware, software and services.

SNW remains as its name implies (Storage Networking World) an event around networking as in conversations, learning, knowledge exchange, information gathering and meetings not to mention the hands on lab. I found the two days I was there adequate to get the meetings and other activities I had planned, along with time for impromptu meetings. ANother observation was that during the peak of the large mega SNW events, while there were more meetings, they were also much shorter along the lines of speed dating vs. those a couple of weeks ago where there was time to have quality conversations.

Some of the news at the recent SNW event, involved SNIA and their Green Storage Initiative (GSI) announcing the availability of the Emerald program Green IT storage energy metrics that have been in the works for several years. The SNIA Emerald program consists of specifications, taxonomies, metrics and measurements standards to gauge various types of storage power or energy usage to gauge its effectiveness. In other words, yes, Green IT and Green storage are still alive, they just are not as trendy to talk about as they were a few years ago which a shift in focus towards productivity, effective use and supporting growth to help close the green gap and missed IT as well as business opportunities.

Also during the recent SNW event, I did a book signing event sponsored by SNIA. If you have not done so, check out the SNIA Cloud Storage Initiative (CSI) who arranged for several of my new book Cloud and Virtual Data Storage Networking to be given away. Book signings are fun in that I get to meet lots of people and hear what they are doing, encountering, looking for, have done, concerned or excited about. It was handy having SNIA CSI material available at the table as I was signing books and visiting with people to be able to give them information about things such as CDMI not to mention hearing what they were doing or looking for. Note to SNIA, if we do this again, lets make sure to have someone from the CSI at the table to join in the fun and conversations as there were some good ones. Learn more about the activities of the SNIA CSI including their Cloud Data Management Initiative (CDMI) here.

SNIA Cloud Storage Initiaive CSI

Thanks again to SNIA for arranging the book signing event and for those who were not able to get a copy of my new book before they ran out, my publisher CRC Press Taylor and Francis has arranged a special SNIA and SNW discount code. To take advantage of the SNIA and SNW discount code, go to the CRC Press web site (here) and apply the discount code KVK01 during checkout for catalog item K12375 (ISBN: 9781439851739).

30 percent discount code for Cloud and Virtual Data Storage Networking Book

Thanks again to Wayne Adams (@wma01606), Leo Legar and Michael Meleedy among others who arranged for a fantastic fall 2011 SNW event along with everyone who participated in the book signing event and other conversations while in Orlando and to those who were involved virtually via twitter.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking

For those who have read any of my previous posts, seen some of my articles, news letters, videos, pod casts, web casts or in person appearances you may have heard that I have a new book coming out this summer.

Here in the northern hemisphere its summer (well technically the solstice is just around the corner) and in Minnesota the ice (from the winter) is off the lakes and rivers. Granted, there is some ice floating that fell out of coolers for keeping beverages cool. This means that it is also fishing (and catching) season on the Scenic St. Croix River.

Karen of Arcola catches first fish of 2011 season, St. Croix river, stripe bassGreg showing his first catch of the 2011 season, St. Croix walleye aka Walter or Wanda

FTC disclosures (and for fun): Karenofarcola is wearing a StorageIO baseball cap and Im wearing a cap from a vendor marketing person who sent several as they too enjoy fishing and boating. Funny thing about the cap, all of the river rats and fishing people think it is from the people who make rod reels instead of solutions that go around tape and disk reels. Note, if you feel compelled to send me baseball caps, send at least a pair so there is a backup, standby, spare or extra one for a guest. The mustang survival jacket that Im wearing with the Seadoo logo is something I bought myself. I did get a discount however since there was a Seadoo logo on it and I used to have Seadoo jet boats. Btw, that was some disclosure fun and humor!

Ok, enough of the fun stuff, lets get back to the main theme of this post.

My new book which is the third in a series of solo projects including Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier) and The Green and Virtual Data Center (CRC).

While the official launch and general availability will be later in the summer, following are some links and related content to give you advance information about the new book.

Cloud and Virtual Data Storage Networking

Click on the above image which will take you to the CRC Press page where you can learn more including what the book is about, view a table of contents, see reviews and more. Also check out the video below to learn more as well as visit my main web site where you can learn about Cloud and Virtual Data Storage Networking, my other books and view (or listen to) related content such as white papers, solution briefs, articles, tips, web cast, pod cast as well as view the recent and upcoming events schedule.

I also invite you to join Cloud and Virtual Data Storage Networking group

You can also view the short video at dailymotion, metacage, blip.tv, veoh, flickr, and photobucket among other venues.

If you are interested in being a reviewer, send a note to cvdsn@storageio.com with your name, blog or website and contact information including shipping address (sorry no PO boxes) plus telephone (or skype) number. Also indicate if you are a blogger, press/media, free lance writer, analyst, consultant, var, vendor, investor, IT professional or other.

Watch for more news and information as we get closer to the formal launch and release, in the meantime, you can pre order your copy now at Amazon, CRC Press and other venues around the world.

Ok, time to get back to work or go fishing, nuff said

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

What have I been doing this winter?

Its been almost a month since my last post and want to say hello and let you know what I have been doing.

What I have been doing is:

  • Accumulating a long list of ideas for upcoming blog post, article, tips, webinars and other content.
  • Recording some podcasts, web casts doing interviews and commentary along with a few articles here and there.
  • Working with some new venues where if all comes together you should be seeing material or commentary appearing soon.
  • Filling some dates for the 2011 out and about events and activities page.
  • Doing research in several different areas as well as working with clients on various project activities, many of which that are NDA.
  • Getting some recently finished content ready to appear on the main web site as well as in the blog and other venues.
  • Attending vendor events and briefing sessions on solutions some of which are yet to be announced.
  • Enjoying the cold and snowy winter as best as can be (see some videos here) while trying to avoid cold and flue season.

In addition to the above, I have been trying to stay very focused on is getting my new book which is titled Cloud and Virtual Data Storage Networking (CRC) wrapped up for a summer 2011 release. This is my third solo book project that is in addition to co writing or contributing to several other book projects.

Cloud and Virtual Data Storage Networking

Im doing the project the old fashioned way which means writing it myself as opposed to using ghost writers along with a traditional publishing house (CRC, same as my last book) all of which takes a bit more time. For anyone who has done a project like this you know what is involved. For those who have not it includes research, writing, editing, working with editors and copyeditors, subject matter experts doing initial reviews, illustrations and page layouts, markups, more edits and proofs. Then there are the general project management activities along with marketing and rollout plans, companion presentation material working with the publisher and others.

Anyway, hope you are all doing well, look forward to sharing more with you soon, now it is time to get back to work…

Nuff said for now

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

Who or what is your sphere of influence?

Disclosure: I used to be an IT customer working in different organizations, than worked for various vendors, than for an analyst firm before starting StorageIO. Thus I have been at various seats around the proverbial IT table, having listened to as well as being part of various stories from different vantage points, thus my view and sphere or focus or influence may be different from yours.

 

Who is your sphere or circle of influence?

If you listen to vendors your perceptions will be one thing, if you listen to customers, your perceptions will be different. Or, if you simply read and get information and perspectives via the media and depending upon their sources or opinions, guess what!

 

Taking a step back for a moment.

Recently I have attended either in person, or via virtual means various vendor briefings and announcements, as well as meeting and talking with IT professionals face to face or via phone and other means. Likewise I see and read various industry related material via printed (yes some still exist), online, web, blogs, podcasts, videos, tweets from different sources ranging from traditional media or journalist organizations using in-house staff or a combination of staff and freelance writers as well as upstart new media, to vendors and vars, research analyst among others.

What jumped out at me as a perspective is something that should be as clear as seeing through both pairs of eyes or listening with two ears (assuming no ailments). That is, if all you listen to are vendors guess what your thought and perspective basis will be.

Likewise, if all you do is listen to users guess what the perspective is going to be? Another angle is that if you are in academia or research areas, and those that you associate with are also only in that venue, guess what? Or, how about if all you do is listen to particularly media or blog venues, to vars or specific analysis, or, get your info second or third hand hopefully you start to see the picture here. How about if all you do to get your information is by reading press releases or customer case studies, while providing some information, what about the story behind the story and what it all means?

For example, if all a reporter, blogger, media analyst, journalist or free-lance writer does to get their info is from vendors, guess how those discussions might be influenced. Or, if an analyst, advisor, researcher, consultant, var or independent blogger only gets their product and industry trends perspectives from vendors, guess how that might be shaped. Let alone, if your focus is on quantitative vs. qualitative depending upon information sources your view or influence will vary.

While sitting in as well as listening in remotely on some of those vendor briefings it dawned on me how perhaps there are those who only get their information on trends, perspectives and industry challenges let alone on product or competitive positioning from those venues, or, in the after the fact market research accounting numbers. After all, if your time is spent on the traveling media, analyst and blogger briefing circuit going from one big tent to another with little or no time to engage with others in the ecosystem, guess what the perspectives might possible be?

I was also wondering recently in a different venue that was filled with IT customers (e.g. users) along with some vendors and vars a similar thought. That is, if attendees never listened or attended vendor, var or third-party produced events and seminars how they would get information and dialogue exchange for forming opinions.

Or if bloggers, media, free-lance writers our journalist only get their information from vendor briefings or talking with handpicked reference customers or pre-screened and scripted pundits, is if they are getting or even asking about the bigger or broader story, the story behind the story for their viewers or readers.

Now this is not saying that any one of those is a negative or inappropriate or non important venue or source, rather, simply point out that views and perspectives eve if formed by yourself can be shaped by your sources of information.

In other words, leverage various forms of information and knowledge exchange including different venues. Form your own perspectives based on different sources and exchanges or discussions leveraging that gray matter (not talking about hair either) that sits behind your eyes, slightly above your mouth and between those ears.

 

What to do or who to listen to?

I spend my talking with manufactures, vars, service providers, bloggers, consultants, media and financial analysts, and of course, lots and lots of IT customers to gauge what is going on, the issues, challenges, opportunities, who has been naughty and nice. Consequently, my view and sphere of influences tend to be more applied and rooted with what is going on in many IT shops vs being shaped by what others want me to hear, see or think.

Something that I have found over the years is that talking directly with IT customers in real-time enables quicker perspectives and feedback on their needs and issues for when I talk with vars or vendors as well as the media.

Likewise, having regular in-depth discussions with vendors, vars and service providers helps to give perspective on where those groups are going and looking to discuss with their technologies. At times the discussions are under NDA (both on the customer as well as the var, vendor or service provider sides) and other times they are in the open depending upon the conversation or topic sensitivity.

I say leverage all the different resources, views and perspectives that are available and depending on who you are or what you do, set up dialogue with others given how easy it is to do with various mediums or venues. For example, if you are a media, financial, research or consulting advisory analyst or self-proclaimed pundit, set up open and two-way dialogue with IT customers, vars, public relations, consultants as well as media in addition to traditional vendor controlled analyst relations (while you are at it, set up some information vendor dialogue as well).

Who Are You and Your Influences
Figure 1 Some spheres of influence and influences

So who are you and what are your circles or spheres of influence as well as those that you influence (Figure 1)? If you are a media (e.g. journalist, writer, blogger, freelancer, editor, publisher) than set up relationships with various analysts, advisors, consultants, vars, customers and so forth. If you are the customer, likewise set up relationships with both traditional and new or nontraditional analysts and media venues, other customers and vars. hopefully you start to see the picture which is either hibernate, lurk, or proactively engage with others in a medium or way that suits your needs or requirements.

If you have only been a vendor or var, learn about the others around the table and likewise, if only have been a media or analyst, learn about the vendors and the customers, the vars and so forth. Expand your horizons and sources of information exchange, debate or discussion. After all, you may still come back to the same premises or perspectives, however at least you can say and prove that thesis on the basis of having discussed or researched it with your broader, diverse network of contacts.

Likewise, when sharing information or knowledge, keep in mind that there are different audiences, some of whom may have seen before what you have found to be new and revolutionary while others will have perhaps a 180 degree view and others on the same page if not same ball park.

 

Bottom line

Use your brain to read, listen, learn, discuss, ask questions, share information and form your own opinions, thoughts and perspectives. Rest assured, no one medium, venue or source has the complete insight into your specific environment, requirements, issues and challenges and if it does, that would be truly revolutionary!

And that is all that I have to say about that, at least for now…

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Thank you Gartner for generating green awareness for my new book: The Green and Virtual Data Center!

Storage I/O trends

The other day Gartner issued a press release about their new findings that Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT.

This however what is missing from the Gartner report and action steps is to also say to read my new book “The Green and Virtual Data Center” (Auerbach).

However in all fairness, since Gartner has not yet seen it, I would seriously doubt that they would endorse anything other than one of their own publications.

Regardless, its great to see Gartner among others joining in and helping to transition industry awareness from Green Hype and help to close the Green gap (read more here and here) and begin addressing core issues that IT organizations can and are addressing to improve efficiency, address costs and enable sustainable business growth in an economic and environmental friendly way.

Thank you Gartner and let me know when and where you want a copy sent for a formal review and endorsement of my new book. Meanwhile, you can learn more at www.thegreenandvirtualdatacenter.com including a variety of green and related power, cooling, floor-space, environmental health and safety-EHS (PCFE) or green topics along with where to pre-order your advance copy from Amazon.com as well as other fine venues around the world.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved