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Goodbye 2013, hello 2014, predictions past, present and future

Storage I/O trends

Good by 2013 and hello 2014 along with predictions past, present and future

First, for those who may have missed this, thanks to all who helped make 2013 a great year!

2013 season greetings

Looking back at 2013 I saw a continued trend of more vendors and their media public relations (PR) people reaching out to have their predictions placed in articles, posts, columns or trends perspectives pieces.

Hmm, maybe a new trend is predictions selfies? ;)

Not to worry, this is not a wrapper piece for a bunch of those pitched and placed predictions requests that I received in 2013 as those have been saved for a rainy or dull day when we need to have some fun ;) .

What about 2013 server storage I/O networking, cloud, virtual and physical?

2013 end up with some end of year spree’s including Avago acquiring storage I/O and networking vendor LSI for about $6.6B USD (e.g. SSD cards, RAID cards, cache cards, HBA’s (Host Bus Adapters), chips and other items) along with Seagate buying Xyratex for about $374M USD (a Seagate suppliers and a customer partner).

Xyratex is known by some for making the storage enclosures that house hard disk drive (HDD’s) and Solid State Device (SSD) drives that are used by many well-known, and some not so well-known systems and solution vendors. Xyratex also has other pieces of their business such as appliances that combine their storage enclosures for HDD and SSD’s along with server boards, along with a software group focus on High Performance Compute (HPC) Lustre. There is another part of the Xyratex business that is not as well-known which is the test equipment used by disk drive manufacturers such as Seagate as part of their manufacturing process. Thus the Seagate acquisition moves them up market with more integrated solutions to offer to their (e.g. Seagate and Xyratex) joint customers, as well as streamline their own supply chain and costs (not to mention sell equipment to the other remaining drive manufactures WD and Toshiba).

Storage I/O trends

Other 2013 acquisitions included (Whiptail by Cisco, Virident by WD (who also bought several other companies), Softlayer by IBM) along with various mergers, company launches, company shutdowns (cloud storage Nirvanix and SSD maker OCZ bankruptcy filing), and IPO’s (some did well like Nimble while Violin not so well), while earlier high-flying industry darlings such as FusionIO are now the high-flung darling targets of the shareholder sock lawsuit attorneys.

2013 also saw the end of SNW (Storage Network World), jointly produced by SNIA and Computerworld Storage in the US after more than a decade. Some perspectives from the last US SNW held October 2013 can be found in the Fall 2013 StorageIO Update Newsletter here, granted those were before the event was formal announced as being terminated.

Speaking of events, check out the November 2013 StorageIO Update Newsletter here for perspectives from attending the Amazon Web Services (AWS) re:Invent conference which joins VMworld, EMCworld and a bunch of other vendor world events.

Lets also not forget Dell buying itself in 2013.

StorageIO in the news

Click on the following links read (and here) more about various 2013 industry perspectives trends commentary of mine in various venues, along with tips, articles, newsletters, events, pod cast, videos and other items.

What about 2014?

Perhaps 2014 will build on the 2013 momentum of the annual rights of pages refereed to as making meaningless future year trends and predictions as being passe?

Not that there is anything wrong with making predictions for the coming year, particular if they actually have some relevance, practicality not to mention track record.

However that past few years seems to have resulted in press releases along with product (or services) plugs being masked as predictions, or simply making the same predictions for the coming year that did not come to be for the earlier year (or the one before that or before that and so forth).

On the other hand, from an entertainment perspective, perhaps that’s where we will see annual predictions finally get classified and put into perspectives as being just that.

Storage I/O trends

Now for those who still cling to as well as look forward to annual predictions, ok, simple, we will continue in 2014 (and beyond) from where we left off in 2013 (and 2012 and earlier) meaning more (or continued):

  • Software defined "x" (replace "x" with your favorite topic) industry discussion adoption yet customer adoption or deployment question conversations.

  • Cloud conversations shifted from lets all go to the cloud as the new shiny technology to questioning the security, privacy, stability, vendor or service viability not to mention other common sense concerns that should have been discussed or looked into earlier. I have also heard from people who say Amazon (as well as Verizon, Microsoft, Blue host, Google, Nirvanix, Yahoo and the list goes on) outages are bad for the image of clouds as they shake people’s confidences. IMHO people confidence needs to be shaken to that of having some common sense around clouds including don’t be scared, be ready, do your homework and basic due diligence. This means cloud conversations over concerns set the stage for increased awareness into decision-making, usage, deployment and best practices (all of which are good things for continued cloud deployments). However if some vendors or pundits feel that people having basic cloud concerns that can be addressed is not good for their products or services, I would like to talk with them because they may be missing an opportunity to create long-term confidence with their customers or prospects.

  • VDI as a technology being deployed continues to grow (e.g. customer adoption) while the industry adoption (buzz or what’s being talked about) has slowed a bit which makes sense as vendors jump from one bandwagon to the new software defined bandwagon.

  • Continued awareness around modernizing data protection including backup/restore, business continuance (BC), disaster recovery (DR), high availability, archiving and security means more than simply swapping out old technology for new, yet using it in old ways. After all, in the data center and information factory not everything is the same. Speaking of data protection, check out the series of technology neutral webcast and video chats that started last fall as part of BackupU brought to you by Dell. Even though Dell is the sponsor of the series (that’s a disclosure btw ;) ) the focus of the sessions is on how to use different tools, technologies and techniques in new ways as well as having the right tools for different tasks. Check out the information as well as register to get a free Data Protection chapter download from my book Cloud and Virtual Data Storage Networking (CRC Press) at the BackupU site as well as attend upcoming events.

  • The nand flash solid state devices (SSD) cash-dash (and shakeout) continues with some acquisitions and IPO’s, as well as disappearances of some weaker vendors, while appearance of some new. SSD is showing that it is real in several ways (despite myths, fud and hype some of which gets clarified here) ranging from some past IPO vendors (e.g. FusiuonIO) seeing exit of their CEO and founders while their stock plummets and arrival of shareholder investor lawsuits, to Violins ho-hum IPO. What this means is that the market is real, it has a very bright future, however there is also a correction occurring showing that reality may be settling in for the long run (e.g. next couple of decades) vs. SSD being in the realm of unicorns.

    • Storage I/O trends

  • Internet of Things (IoT) and Internet of Devices (IoD) may give some relief for Big Data, BYOD, VDI, Software Defined and Cloud among others that need a rest after they busy usage that past few years. On the other hand, expect enhanced use of earlier buzzwords combined with IoT and IOD. Of course that also means plenty of questions around what is and is not IoD along with IoT and if actually relevant to what you are doing.

  • Also in 2014 some will discover storage and related data infrastructure topics or some new product / service thus having a revolutionary experience that storage is now exciting while others will have a DejaVu moment that it has been exciting for the past several years if not decades.

  • More big data buzz as well as realization by some that a pragmatic approach opens up a bigger broader market, not to mention customers more likely to realize they have more in common with big data than it simply being something new forcing them to move cautiously.

  • To say that OpenStack and related technologies will continue to gain both industry and customer adoption (and deployment) status building off of 2013 in 2014 would be an understatement, not to mention too easy to say, or leave out.

  • While SSD’s continue to gain in deployment, after the question is not if, rather when, where, with what and how much nand flash SSD is in your future, HDD’s continue to evolve for physical, virtual and cloud environments. This also includes Seagate announcing a new (Kinetic) Ethernet attached HDD (note that this is not a NAS or iSCSI device) that uses a new key value object storage API for storing content data (more on this in 2014).

  • This also means realizing that large amounts of little data can result in back logs of lots of big data, and that big data is growing into very fast big data, not to mention realization by some that HDFS is just another distributed file system that happens to work with Hadoop.

  • SOHO’s and lower end of SMB begin to get more respect (and not just during the week of Consumer Electronic Show – CES).

  • Realization that there is a difference between Industry Adoption and Customer Deployment, not to mention industry buzz and traction vs. customer adoption.

server storage I/O trends

What about beyond 2014?

That’s easy, many of the predictions and prophecies that you hear about for the coming year have also been pitched in prior years, so it only makes sense that some of those will be part of the future.

  • If you have seen or experienced something you are more likely to have DejaVu.
  • Otoh if you have not seen or experienced something you are more likely to have a new and revolutionary moment!
  • Start using new (and old) things in new ways vs. simply using new things in old ways.
  • Barrier to technology convergence, not to mention new technology adoption is often people or their organizations.
  • Convergence is still around, cloud conversations around concerns get addressed leading to continued confidence for some.
  • Realization that data infrastructure span servers, storage I/O networking, cloud, virtual, physical, hardware, software and services.
  • That you can not have software defined without hardware and hardware defined requires software.
  • And it is time for me to get a new book project (or two) completed in addition to helping others with what they are working on, more on this in the months to come…

Here’s my point

The late Jim Morrison of the Doors said "There are things known and things unknown and in between are the doors.".

The doors via Amazon.com
Above image and link via Amazon.com

Hence there is what we know about 2013 or will learn about the past in the future, then there is what will be in 2014 as well as beyond, hence lets step through some doors and see what will be. This means learn and leverage lessons from the past to avoid making the same or similar mistakes in the future, however doing so while looking forward without a death grip clinging to the past.

Needless to say there will be more to review, preview and discuss throughout the coming year and beyond as we go from what is unknown through doors and learn about the known.

Thanks to all who made 2013 a great year, best wishes to all, look forward to seeing and hearing from you in 2014!

Ok, nuff said (for now)

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Small Medium Business (SMB) IT continues to gain respect, what about SOHO?

Storage I/O trends

Blog post: Small Medium Business (SMB) IT continues to gain respect, what about SOHO?

Note that in Information Technology (IT) conversations there are multiple meanings for SMB including Server Message Block aka Microsoft Windows CIFS (Common Internet File System) along with its SAMBA implementation, however for this piece the context is Small Medium Business.

A decade or so ago, mention SMB (Small Medium Business) to many vendors, particular those who were either established or focused on the big game enterprise space and you might have gotten a condescending look or answer if not worse.

In other words, a decade ago the SMB did not get much respect from some vendors and those who followed or covered them.

Fast forward to today and many of those same vendors along with their pundits and media followers have now gotten their SMB grove, lingo, swagger or social media footsteps, granted for some that might be at the higher end of SMB also known as SME (Small Medium Enterprise).

Today in general the SMB is finally getting respect and in some circles its down right cool and trendy vs. being perceived as old school, stodgy large enterprise. Likewise the Remote Office Branch Office (ROBO) gained more awareness and coverage a few years back which while the ROBO buzz has subsided, the market and opportunities are certainly there.

What about Small Office Home Office (SOHO) today?

I assert that SOHO today is getting the same lack of respect that SMB in general received a decade ago.

IMHO the SOHO environment and market today is being treated with a similar lack of respect that the larger SMB received a decade ago.

Granted there are some vendors and their followings who are seeing the value and opportunity, not to mention market size potential of expanding their portfolios, not to mention routes to markets to meet their different needs of the SOHO.

relative enterprise sme smb soho positioning

What is the SOHO market or environment

One of the challenges with SMB, SOHO among other classifications are just that, the classifications.

Some classificaitons are based on number of employees, others on number of servers or workstations, while others are based on revenue or even physical location.

Meanwhile some are based on types of products, technologies or tools while others are tied to IT or general technology spending.

Some confuse the SOHO space with the consumer market space or sector which should not be a surprise if you view market segments as enterprise, SMB and consumer. However if you take a more pragmatic approach, between true consumer and SMB space, there lies the SOHO space. For some the definitions of what is consumer, SOHO, SMB, SME and enterprise (among others) will be based on number of employees, or revenue amount. Yet for others the categories may be tied to IT spending (e.g. price bands), number of workstations, servers, storage space capacity or some other metric. On the other hand some definitions of what is consumer vs. SOHO vs. SMB vs. SME or enterprise will be based on product capabilities, size, feature function and cost among other attributes.

Storage I/O trends

Understanding the SOHO

Keep in mind that SOHO can also overlap with Remote Office Branch Office (ROBO), not to mention blend with high-end consumer (prosumer) or lower bounds of SMB.

Part of the challenge (or problem) is that many confuse the Home Office or HO aspect of SOHO as being consumer.

Likewise many also confuse the Small Office or SO part of SOHO as being just the small home office or the virtual office of a mobile worker.

The reality is that just as the SMB space has expanded, there is also a growing area just above where consumer markets exist and where many place the lower-end of SMB (e.g. the bottom limits of where the solutions fit).

First keep in mind that many put too much focus and mistakenly believe that the HO or Home Office part of SOHO means that this is just a consumer focused space.

The reality is that while the HO gets included as part of SOHO, there is also the SO or Small Office which is actually the low-end of the SMB space.

Keep in mind that there are more:
SOHO than SMB
SMB than SME
SME than enterprise
F500 (Fortune 500) than F100
F100 than F10 and so forth.

Here is my point

SOHO does not have to be the Rodney Dangerfield of IT (e.g. gets no respect)!

If you jumped on the SMB bandwagon a decade ago, start paying attention to what’s going on with the SOHO or lower-end SMB sector. The reasons are simple, just as SMBs can grow up to be larger SMBs or SME or enterprise, SOHOs can also evolve to become SMBs either in business size, or in IT and data infrastructure needs, requirements.

For those who prefer (at least for now) look down upon or ignore the SOHO similar to what was done with SMB before converting to SMBism, do so at your own risk.

However let me be clear, this does not mean ignore or shift focus and thus disrupt or lose coverage of other areas, rather, extend, expand and at least become aware of what is going on in the SOHO space.

Ok, nuff said (for now)

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Server and Storage IO Memory: DRAM and nand flash

Storage I/O trends

DRAM, DIMM, DDR3, nand flash memory, SSD, stating what’s often assumed

Often what’s assumed is not always the case. For example in along with around server, storage and IO networking circles including virtual as well as cloud environments terms such as nand (Negated AND or NOT And) flash memory aka (Solid State Device or SSD), DRAM (Dynamic Random Access Memory), DDR3 (Double Data Rate 3) not to mention DIMM (Dual Inline Memory Module) get tossed around with the assumption everybody must know what they mean.

On the other hand, I find plenty of people who are not sure what those among other terms or things are, sometimes they are even embarrassed to ask, particular if they are a self-proclaimed expert.

So for those who need a refresh or primer, here you go, an excerpt from Chapter 7 (Servers – Physical, Virtual and Software) from my book "The Green and Virtual Data Center" (CRC Press) available at Amazon.com and other global venues in print and ebook formats.

7.2.2 Memory

Computers rely on some form of memory ranging from internal registers, local on-board processor Level 1 (L1) and Level 2 (L2) caches, random accessible memory (RAM), non-volatile RAM (NVRAM) or nand Flash (SSD) along with external disk storage. Memory, which includes external disk storage, is used for storing operating system software along with associated tools or utilities, application programs and data. Main memory or RAM, also known as dynamic RAM (DRAM) chips, is packaged in different ways with a common form being dual inline memory modules (DIMMs) for notebook or laptop, desktop PC and servers.

RAM main memory on a server is the fastest form of memory, second only to internal processor or chip based registers, L1, L2 or local memory. RAM and processor based memories are volatile and non-persistent in that when power is removed, the contents of memory are lost. As a result, some form of persistent memory is needed to keep programs and data when power is removed. Read only memory (ROM) and NVRAM are both persistent forms of memory in that their contents are not lost when power is removed. The amount of RAM that can be installed into a server will vary with specific architecture implementation and operating software being used. In addition to memory capacity and packaging format, the speed of memory is also important to be able to move data and programs quickly to avoid internal bottlenecks. Memory bandwidth performance increases with the width of the memory bus in bits and frequency in MHz. For example, moving 8 bytes on a 64 bit buss in parallel at the same time at 100MHz provides a theoretical 800MByte/sec speed.

To improve availability and increase the level of persistence, some servers include battery backed up RAM or cache to protect data in the event of a power loss. Another technique to protect memory data on some servers is memory mirroring where twice the amount of memory is installed and divided into two groups. Each group of memory has a copy of data being stored so that in the event of a memory failure beyond those correctable with standard parity and error correction code (ECC) no data is lost. In addition to being fast, RAM based memories are also more expensive and used in smaller quantities compared to external persistent memories such as magnetic hard disk drives, magnetic tape or optical based memory medias.

Memory diagram
Memory and Storage Pyramid

The above shows a tiered memory model that may look familiar as the bottom part is often expanded to show tiered storage. At the top of the memory pyramid is high-speed processor memory followed by RAM, ROM, NVRAM and FLASH along with many forms of external memory commonly called storage. More detail about tiered storage is covered in chapter 8 (Data Storage – Data Storage – Disk, Tape, Optical, and Memory). In addition to being slower and lower cost than RAM based memories, disk storage along with NVRAM and FLASH based memory devices are also persistent.

By being persistent, when power is removed, data is retained on the storage or memory device. Also shown in the above figure is that on a relative basis, less energy is used for power storage or memory at the bottom of the pyramid than for upper levels where performance increases. From a PCFE (Power, Cooling, Floor space, Economic) perspective, balancing memory and storage performance, availability, capacity and energy to a given function, quality of service and service level objective for a given cost needs to be kept in perspective and not considering simply the lowest cost for the most amount of memory or storage. In addition to gauging memory on capacity, other metrics include percent used, operating system page faults and page read/write operations along with memory swap activity as well memory errors.

Base 2 versus base 10 numbering systems can account for some storage capacity that appears to “missing” when real storage is compared to what is expected to be seen. Disk drive manufacturers use base 10 (decimal) to count bytes of data while memory chip, server and operating system vendors typically use base 2 (binary) to count bytes of data. This has led to confusion when comparing a disk drive base 10 GB with a chip memory base 2 GB of memory capacity, such as 1,000,000,000 (10^9) bytes versus 1,073,741,824 (2^30) bytes. Nomenclature based on the International System of Units uses MiB, GiB and TiB to denote million, billion and trillion bytes for base 2 numbering with base 10 using MB, TB and GB . Most vendors do document how many bytes, sometimes in both base 2 and base 10, as well as the number of 512 byte sectors supported on their storage devices and storage systems, though it might be in the small print.

Related more reading:
How much storage performance do you want vs. need?
Can RAID extend the life of nand flash SSD?
Can we get a side of context with them IOPS and other storage metrics?
SSD & Real Estate: Location, Location, Location
What is the best kind of IO? The one you do not have to do
SSD, flash and DRAM, DejaVu or something new?

Ok, nuff said (for now).

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier).

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Seagate provides proof of life: Enterprise HDD enhancements

Storage I/O trends

Proof of life: Enterprise Hard Disk Drives (HDD’s) are enhanced

Last week while hard disk drive (HDD) competitor Western Digital (WD) was announcing yet another (Velobit) in a string of acquisitions ( e.g. earlier included Stec, Arkeia) and investments (Skyera), Seagate announced new enterprise class HDD’s to their portfolio. Note that it was only two years ago that WD acquired Hitachi Global Storage Technologies (HGST) the disk drive manufacturing business of Hitachi Ltd. (not to be confused with HDS).

Seagate

Similar to WD expanding their presence in the growing nand flash SSD market, Seagate also in May of this year extended their existing enterprise class SSD portfolio. These enhancements included new drives with 12Gbs SAS interface, along with a partnership (and investment) with PCIe flash card startup vendor Virident. Other PCIe flash SSD card vendors (manufacturers and OEMs) include Cisco, Dell, EMC, FusionIO, HP, IBM, LSI, Micron, NetApp and Oracle among others.

These new Seagate enterprise class HDD’s are designed for use in cloud and traditional data center servers and storage systems. A month or two ago Seagate also announced new ultra-thin (5mm) client (aka desktop) class HDD’s along with a 3.5 inch 4TB video optimized HDD. The video optimized HDD’s are intended for Digital Video Recorders (DVR’s), Set Top Boxes (STB’s) or other similar applications.

What was announced?

Specifically what Seagate announced were two enterprise class drives, one for performance (e.g. 1.2TB 10K) and the other for space capacity (e.g. 4TB).

 

Enterprise High Performance 10K.7 (aka formerly known as Savio)

Enterprise Terascale (aka formerly known as constellation)

Class/category

Enterprise / High Performance

Enterprise High Capacity

Form factor

2.5” Small Form Factor (SFF)

3.5”

Interface

6Gbs SAS

6Gbs SATA

Space capacity

1,200GB (1.2TB)

4TB

RPM speed

10,000

5,900

Average seek

2.9 ms

12 ms

DRAM cache

64MB

64MB

Power idle / operating

4.8 watts

5.49 / 6.49 watts

Intelligent Power Management (IPM)

Yes – Seagate PowerChoice

Yes – Seagate PowerChoice

Warranty

Limited 5 years

Limited 3 years

Instant Secure Erase (ISE)

Yes

Optional

Other features

RAID Rebuild assist, Self-Encrypting Device (SED)

Advanced Format (AF) 4K block in addition to standard 512 byte sectors

Use cases

Replace earlier generation 3.5” 15K SAS and Fibre Channel HDD’s for higher performance applications including file systems, databases where SSD are not practical fit.

Backup and data protection, replication, copy operations for erasure coding and data dispersal, active in dormant archives, unstructured NAS, big data, data warehouse, cloud and object storage.

Note the Seagate Terascale has a disk rotation speed of 5,900 (5.9K RPM) which is not a typo given the more traditional 5.4K RPM drives. This slight increase in performance from 5.4K to 5.9K should give when combined with other enhancements (e.g. firmware, electronics) to boost performance for higher capacity workloads.

Let us watch for some performance numbers to be published by Seagate or others. Note that I have not had a chance to try these new drives yet, however look forward to getting my hands on them (among others) sometime in the future for a test drive to add to the growing list found here (hey Seagate and WD, that’s a hint ;) ).

What this all means?

Storage I/O trends

Wait, weren’t HDD’s supposed to be dead or dying?

Some people just like new and emerging things and thus will declare anything existing or that they have lost interest in (or their jobs need it) as old, boring or dead.

For example if you listen to some, they may say nand flash SSD are also dead or dying. For what it is worth, imho nand flash-based SSDs still have a bright future in front of them even with new technologies emerging as they will take time to mature (read more here or listen here).

However, the reality is that for at least the next decade, like them or not, HDD’s will continue to play a role that is also evolving. Thus, these and other improvements with HDD’s will be needed until current nand flash or emerging PCM (Phase Change Memory) among other forms of SSD are capable of picking up all the storage workloads in a cost-effective way.

Btw, yes, I am also a fan and user of nand flash-based SSD’s, in addition to HDD’s and see roles for both as being viable complementing each other for traditional, virtual and cloud environments.

In short, HDD’s will keep spinning (pun intended) for some time granted their roles and usage will also evolve similar to that of tape summit resources.

Storage I/O trends

With this announcement by Seagate along with other enhancements from WD show that the HDD will not only see its 60th birthday, (and here), it will probably also easily see its 70th and not from the comfort of a computer museum. The reason is that there is yet another wave of HDD improvements just around the corner including Shingled Magnetic Recording (SMR) (more info here) along with Heat Assisted Magnetic Recording (HAMR) among others. Watch for more on HAMR and SMR in future posts. With these and other enhancements, we should be able to see a return to the rapid density improvements with HDD’s observed during the mid to late 2000 era when Perpendicular recording became available.

What is up with this ISE stuff is that the same as what Xiotech (e.g. XIO) had?

Is this the same technology that Xiotech (now Xio) referred to the ISE the answer is no. This Seagate ISE is for fast secure erase of data on disk. The benefit of Instant Secure Erase (ISE) is to cut from hours or days the time required to erase a drive for secure disposal to seconds (or less). For those environments that already factor drives erase time as part of those overall costs, this can increase the useful time in service to help improve TCO and ROI.

Wait a minute, aren’t slower RPM’s supposed to be lower performance?

Some of you might be wondering or asking the question of wait, how can a 10,000 revolution per minute (10K RPM) HDD be considered fast vs. a 15K HDD, let alone SSD?

Storage I/O trends

There is a trend occurring with HDD’s that the old rules of IOPS or performance being tied directly to the size and rotational speed (RPM’s) of drives, along with their interfaces. This comes down to being careful to judge a book or in this case a drive by its cover. While RPM’s do have an impact on performance, new generation drives at 10K such as some 2.5” models are delivering performance equal to or better than earlier generation 3.5” 15K device’s.

Likewise, there are similar improvements with 5.4K devices vs. previous generation 7.2K models. As you will see in some of the results found here, not all the old rules of thumbs when it comes to drive performance are still valid. Likewise, keep those metrics that matter in the proper context.


Click on above image to see various performance results

For example as seen in the results (above), the more DRAM or DDR cache on the drives has a positive impact on sequential reads which can be good news if that is what your applications need. Thus, do your homework and avoid judging a device simply by its RPM, interface or form factor.

Other considerations, temperature and vibration

Another consideration is that with increased density of more drives being placed in a given amount of space, some of which may not have the best climate controls, humidity and vibration are concerns. Thus, the importance of drives having vibration dampening or safeguards to keep up performance are important. Likewise, even though drive heads and platters are sealed, there are also considerations that need to be taken care of for humidity in data center or cloud service providers in hot environments near the equator.

If this is not connecting with you, think about how close parts of Southeast Asia and the India subcontinent are to the equator along with the rapid growth and low-cost focus occurring there. Your data center might be temperature and humidity controlled, however others who very focused on cost cutting may not be as concerned with normal facilities best practices.

What type of drives should be used for cloud, virtual and traditional storage?

Good question and one where the answer should be it depends upon what you are trying or need to do (e.g. see previous posts here or here and here (via Seagate)).For example here are some tips for big data storage and storage making decisions in general.

Disclosure

Seagate recently invited me along with several other industry analysts to their cloud storage analyst summit in San Francisco where they covered roundtrip coach airfare, lodging, airport transfers and a nice dinner at the Epic Roast house.

hdd image

I also have received in the past a couple of Momentus XT HHDD (aka SSHD) from Seagate. These are in addition to those that I bought including various Seagate, WD along with HGST, Fujitsu, Toshiba and Samsung (SSD and HDD’s) that I use for various things.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Upgrading Lenovo X1 Windows 7 with a Samsung 840 SSD

Storage I/O trends

I recently upgraded my Lenovo X1 laptop from a Samsung 830 256GB Solid State Device (SSD) drive to a new Samsung 840 512GB SSD. The following are some perspectives, comments on my experience in using the Samsung SSD over the past year, along with what was involved in the upgrade.

Background

A little over a year ago I upgraded my then new Lenovo X1 replacing upon its arrival the factory supplied Hard Disk Drive (HDD) with a Solid State Device (SSD) drive. After setup and data migration the 2.5” 7,200 RPM 320GB Toshiba HDD was cloned to a SATA 256GB Samsung model 830 SSD. By first setting up and configuring, copying files, applications, going through Windows and other updates, when it came time to clone to the SSD, the HDD effectively became a backup.

Note that prior to using the Samsung SSD in my Lenovo X1, I was using Hybrid HDD (HHDD’s) as my primary storage to boost read performance and space capacity. These were in addition to other external SSD and HDD that I used along with NAS devices. Read more about my HHDD experiences in a series of post here.

Fast forward to the present and it is time to do yet another upgrade, not because there is anything wrong with the Samsung SSD other than I was running low on space capacity. Sure 256GB was a lot of space, however I also had become used to having a 500GB and 750GB HHDD before downsizing to the SSD. Granted some of the data I have on the SSD is more for convenience, as a cache or buffer when not connected to the network. Not to mention if you have VMware Workstation for running various Virtual Machines (VMs) you know how those VMs can add up quickly, not to mention videos and other items.

Stack of HDD, HHDD and SSDs

Over the past year, my return on investment (ROI) and return on innovation (the new ROI) was as low as three months, or worse case about six months. That was based on the amount of time I was able to not have to wait while saving data. Sure, I had some read and boot performance improvements, as well as being able to do more IOPs and other things. However those were not as significant due to having been using HHDDs vs. if had gone from HDD to SSD.

My productivity was saving 3 to 5 minutes per day when storing large files, documents, videos or other items as part of generating or working on content. Not to mention seeing faster snapshots and other copy functions for HA, BC, DR take less time enabling more productivity to occur vs. waiting.

Thus the ROI timeframe varies depends on what I value my time on or for a particular project among other things.

Sure IOPS are important, so to is simple wall clock or stop watch based timing to measure work being done or time spent waiting.

Upgrade Time

While this was replacing one SSD with another, the same things and steps would apply if going from an HDD to SSD.

Before upgrade
Free space and storage utilization before the upgrade

Make sure that you have a good full and consistent backup copy of your data.

If it is enabled, disable bit locker or other items that might interfere with the clone. Here is a post if you are interested in enabling Windows bitlocker on Windows 7 64 bit.

Run a quick cleanup, registry repair or other maintenance to make sure you have a good and consistent copy before cloning it.

Install any migration or clone software, in the past I have used Seagate Discwizard (Acronis) along with full Acronis in the past. This time I used the Samsung Data Migration powered by Clonix, which is an improvement IMHO vs. what they used to supply which was Norton Ghost.

Shutdown Time

Attach the new drive, for this upgrade I removed the existing Samsung 830 SSD from its internal bay and replaced it with the new Samsung 840. The Samsung 830 was then attached to Lenovo X1 laptop using a USB to SATA cable. Note that you could also do the opposite which is attach the new drive using the USB to SATA cable for the clone operation, then install that into the internal drive bay which would drop need for changing boot sequence.


Samsung 830, Samsung 840 and Lenovo X1


Old Samsung 830 removed, new 840 being installed


Samsung 840 goes in Lenovo X1, Samsung 830 with SATA to USB cable

Since I removed the old drive and attached that to the Lenovo X1 via a SATA to USB cable, and the new drive internal, I also had to change the boot sequence. Remember to change this boot sequence back after the upgrade is complete. On the other hand, if you leave the original drive internally and attach the new drive via a USB to SATA, or eSATA to SATA cable for the clone, you do not need to change the boot sequence.


Changing boot sequence , note one SSDs appears as USB cable being used

Before running the data migration software, I disabled my network connection to make sure the system was isolated during the upgraded and then run the data migration software tool.


Samsung Data Migration tool (powered by Clonix Ltd.) during clone operation

Unlike tools such as Seagate DiscWizard based on Acronis, the Samsung tool based on Clonix does not shutdown or performs upgrade off-line. There is a tradeoff here that I observed, the Acronis shutdown approach while being offline, seemed quicker, however that is subjective. The Samsung tool seemed longer, about 2.5 hours to clone 256G to 512G however, I was still able to do things on the PC (making screen shots).

Even though the Clonix powered Samsung data migration tool works on-line enabling things to be done, best to leave all applications shutdown.

Once the data migration tool is done and it says 100 percent complete DO NOT DO ANYTHING until you see a prompt telling you to do something.

WAIT, as there is some background things that occur after you get the 100 percent complete. When you see prompt screen, only then it will be ok to move forward.

At that point, shutdown window, remove old drive, change any setup boot sequence and reboot to verify all is ok.

Also, remember to turn bit locker back on if needed.

Post Mortem

How is the new SSD drive is running?

So far so good, as fast if not better than the old one.


About a month after the upgrade and the space is being put to use.

How about the Samsung 830?

That is now being used for various things in my test lab environment joining other SSD, HHDD and HDDs supporting various physical and virtual server activities including in some testing as part of this series (watch for more in this series soon).

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Introducing Josh Apter and the Padcaster from NAB 2013

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

Storage I/O cloud virtual and big data perspectives

Some times simplicity and flexibility without complexity (and cost) are the enablers for innovation and productivity.

Image of The padcaster from NAB 2013

In this episode from NAB 2013 in Las Vegas (more on that in a future post), I meet up with the Padcaster (@ThePadcaster) creator Josh Apter (@PJmakemovies).

Image of The padcaster from NAB 2013

The Padcaster (both the name of the company and product) is a mounting bracket for iPads (among other things) that enables you to safely attach lights, lenses, microphones, tripods among other things to create a production studio.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Josh Apter.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from NAB 2013 with Josh Apter and the Padcaster and check out their website www.thepadcaster.com. See if they will give you the NAB show special price, tell them Greg from StorageIO sent you.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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December 2012 StorageIO Update news letter

StorageIO News Letter Image
December 2012 News letter

Welcome to the December 2012 year end edition of the StorageIO Update news letter including a new format and added content.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

Click on the following links to view the December 2012 edition as brief (short HTML sent via Email) version, or the full HTML or PDF versions.

Visit the news letter page to view previous editions of the StorageIO Update.

You can subscribe to the news letter by clicking here.

Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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Cloud, virtualization, storage and networking in an election year

My how time flies, seems like just yesterday (back in 2008) that I did a piece titled Politics and Storage, or, storage in an election year V2.008 and if you are not aware, it is 2012 and thus an election year in the U.S. as well as in many other parts of the world. Being an election year it’s not just about politicians, their supporters, pundits, surrogates, donors and voters, it’s also a technology decision-making and acquisition year (as are most years) for many environments.

Similar to politics, some technology decisions will be major while others will be minor or renewals so to speak. Major decisions will evolve around strategies, architectures, visions, implementation plans and technology selections including products, protocols, processes, people, vendors or suppliers and services for traditional, virtual and cloud data infrastructure environments.

Vendors, suppliers, service providers and their associated industry forums or alliances and trade groups are in various sales and marketing awareness campaigns. These various campaigns will decide who will be chosen by their customers or prospects for technology acquisitions ranging from hardware, software and services including servers, storage, IO and networking, desktops, power, cooling, facilities, management tools, virtualization and cloud products and services along with related items.

The politics of data infrastructures including servers, storage, networking, hardware, software and services spanning physical, cloud and virtual environments has similarities to other political races. These include many organizations in the form of inter departmental rivalry over budgets or funding, service levels, decision-making, turf wars and technology ownership not to mention the usual vendor vs. vendor, VAR vs. VAR, service provider vs. service provider or other match ups.

On the other hand, data and storage are also being used to support political campaigns in many ways across physical, virtual and cloud deployment scenarios.

StorageIO industry trends cloud, virtualization and big data

Let us not forget about the conventions or what are more commonly known as shows, conferences, user group events in the IT world. For example EMCworld earlier this year, Dell Storage Forum, or the recent VMworld (or click here to view video from past VMworld party with INXS), Oracle Open World along with many vendor analyst, partner, press and media or blogger days.

Here are some 2012 politics of data infrastructure and storage campaign match-ups:

Speaking of networks vs. server and storage or software and convergence, how about Brocade vs. Cisco, Qlogic vs. Emulex, Broadcom vs. Mellanox, Juniper vs. HP and Dell (Force10) or Arista vs. others in the race for SAN LAN MAN WAN POTS and PANs.

Then there are the claims, counter claims, pundits, media, bloggers, trade groups or lobbyist, marketing alliance or pacs, paid for ads and posts, tweets and videos along with supporting metrics for traditional and social media.

Lets also not forget about polls, and more polls.

Certainly, there are vendors vs. vendors relying on their campaign teams (sales, marketing, engineering, financing and external surrogates) similar to what you would find with a politician, of course scope, size and complexity would vary.

Surrogates include analyst, bloggers, consultants, business partners, community organizers, editors, VARs, influencers, press, public relations and publications among others. Some claim to be objective and free of vendor influence while leveraging simple to complex schemes for renumeration (e.g. getting paid) while others simply state what they are doing and with whom.

Likewise, some point fingers at others who are misbehaving while deflecting away from what they are actually doing. Hmm, sounds like the pundit or surrogate two-step (as opposed to the Potomac two step) and prompts the question of who is checking the fact checkers and making disclosures (disclosure: this piece is being sponsored by StorageIO ;) )?

StorageIO industry trends cloud, virtualization and big data

What this all means?

Use your brain, use your eyes and ears, and use your nose all of which have dual paths to your senses.

In other words, if something sounds or looks too good to be true, it probably isn’t.

Likewise if something smells funny or does not feel right to your senses or common sense, it probably is not or at least requires a closer look or analysis.

Be an informed decision maker balancing needs vs. wants to make effective selections regardless of if for a major or minor item, technology, trend, product, process, protocol or service. Informed decisions also mean looking at both current and evolving or future trends, challenges and needs which for data infrastructures including servers, storage, networking, IO fabrics, cloud and virtualization means factoring in changing data and information life cycles and access or usage patterns. After all, while there are tough economic times on a global basis, there is no such thing as a data or information recession.

StorageIO and uncle sam want you for cloud virtualization and data storage networking

This also means gaining insight and awareness of issues and challenges, plus balancing awareness and knowledge (G2) vs. looks, appearances and campaign sales pitches (GQ) for your particular environment, priorities and preferences.

Keep in mind and in the spirit of legendary Chicago style voting, when it comes to storage and data infrastructure topics, technologies and decisions, spend early, spend often and spend for those who cannot to keep the vendors and their ecosystem of partners happy.

Note that this post is neither supported, influenced, endorsed or paid for by any vendors, VARs, service providers, trade groups, political action committees or Picture Archive Communication system (e.g. PACs), both of which deal with and in big data along with industry consortiums, their partners, customers or surrogates and neither would they probably approve of it anyway’s.

With that being said, I am Greg Schulz of StorageIO and am not running for or from anything this year and I do endorse the above post ;).

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Cloud conversations: confidence, certainty and confidentiality

Here is an interesting article from over at wired about proposed privacy law and court warrants for cloud data, along with this one over at information week. Both got me thinking about some things that I hear when out and about talking with IT professionals and their concerns around clouds.

StorageIO industry trends cloud, virtualization and big data

Common themes at the recent modernizing data protection and new realities of cloud and virtualization event series that I was involved with pertained to cloud concerns. Some organizations are already using clouds to some degree while others are taking a cautious approach. Some are all in, while others will take longer for various reasons. Likewise some are using a mix of public, private and hybrid to compliment their environments for collaboration, shared storage, compute, content distribution, backup, archive or BC and DR among other things. These environments range from SOHO or small SMB to ROBO to workgroup to enterprise, education and government of various size.

Often the conversations would evolve around gaining confidence with clouds as well as virtualization. In the case of clouds, given that some of the services as well as products, solutions or technologies are still young, there is still a learning and maturing curve. There are also other factors including the amount of hype and FUD around clouds has some people more skeptical or cautious to move forward. Granted there are also the true cynics which tend to be offset by the cloud crowd cheerleaders thus canceling each other out.

For the non cheerleaders and non cynics, hurdles to cloud adoption (in whole or in part, public, private or hybrid) tend to start with the letter C.

My message has and continues to be that of do not be scared of clouds and virtualization, however be ready, informed and decide what your concerns are. By determining your concerns, you can then work on figuring out what to do about those.

Here is a list of common cloud concerns and comments that I hear:
Cloud cheerleader hype
Cloud critics and cynics FUD
Confidence in cloud products or services
Certainty in cloud data protection or security
Cloud certifications and standards
Compatibility and interoperability
Classes and continuing education
Confidentially, privacy and security
Costs of cloud services or products
Country where cloud data is stored

There are many other items that can be added to the list that start with the letter C, however there are also some that start with P. For example, People, Products, Process, Procedures, Practices, Paradigm, Public or Private and Protocols among others.

Its one thing to be scared of something and not know what or why you are scared. It’s another thing to know or figure out what or why you are scared or concerned and then be able to do something about it. For example learn what standards such as SNIA CDMI among others exist and how those could be of help along with other tools or best practices from others.

Thus don’t be scared of clouds or virtualization, however do your homework, decide your concerns and then find what can be done about those. If you need help, drop me a note.

In the meantime, here is some more material:
Cloud and Virtual Data Storage Networking
More modernizing data protection, virtualization and clouds with certainty
Cloud conversations: AWS Government Cloud (GovCloud)
Amazon cloud storage options enhanced with Glacier
Open Data Center Alliance (ODCA) publishes two new cloud usage models
Data protection modernization, more than swapping out media
Amazon Web Services (AWS) and the NetFlix Fix?
What do VARs and Clouds as well as MSPs have in common?
Only you can prevent cloud data loss
The blame game: Does cloud storage result in data loss?
Cloud conversations: Loss of data access vs. data loss
Clouds are like Electricity: Dont be Scared
Poll: What Do You Think of IT Clouds?

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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Does software eliminate or move location of vendor lockin?

Does software eliminate or move location of vendor lockin?

data infrastructure server storage I/O vendor lockin

Updated 1/21/2018

Does software eliminate or move location of vendor lockin?

I’m always interested when I hear or read a software vendor or their value added reseller (VAR) or business partner claim that their solution eliminates vendor lockin.

More often than not, I end up being amazed if not amused over the claims which usually should be rephrased as eliminating hardware vendor lock-in.

What is also amazing or amusing is that while some vendors make claims of eliminating (hardware) vendor lock-in, there is also some misdirection taking place. While some solutions may be architected to cut hardware vendor lock-in, how they are sold or packaged can force certain vendors technology into your solution. For example, the EMC Centera software in theory and architecture is hardware vendor independent, however it is sold as a solution (hardware and software), similar to how Dell sells the DX which uses software from Caringo and you guessed right, Dell hardware among many other similar scenarios from other vendors.

How about virtualization or other abstraction software tools along with cloud, object storage, clustered file systems and related tools.

StorageIO industry trends and perspectives, I/O, clouds, virtualization

Keep in mind the gold rule of management software and tools which includes virtualization, cloud stacks, clustered file systems among other similar tools. The golden rule is simply who ever controls the software and management controls the gold (e.g. your budget). In the case of a storage software tools such as virtualization, cloud or object storage, cluster or NAS system among others, while they can be correct depending on how packaged and sold of eliminating hardware vendor lock-in, the lock-in also moves.

The lock-in moves from the hardware to the software which even though a particular solution may be architected to use industry standard components, often to make it easy for acquisition, a vendor packages the solution with hardware. In other words, sure, the vendor unlocked you from one vendors hardware with their software only to lock you into theirs or somebody else’s.

Now granted, it may not be a hard lock (pun intended), rather a soft marketing and deployment packaging decision. However there are some solutions that give themselves or at least via their marketing on hardware independence only to force you into buying their tin wrapped software (e.g. an appliance) with their choice of disk drives, network components and other items.

So when a software or solution vendor claims to cut vendor lock-in, ask them if that is hardware vendor lock-in and if they are moving or shifting the point of vendor lock-in. Keep in mind that vendor lock-in does not have to be a bad thing if it provides you the customer with value. Also keep in mind that only you can prevent vendor lock-in which is like only you can prevent cloud data loss (actually its a shared responsibility ;) ).

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

Here is my point, so what if a vendor chooses to wrap their software with an appliance to make it easy for you to buy and deploy, however unless they are willing to work with you on what hardware that will be, perhaps they should think about going a bit easier on the vendor lock-in theme.

In the quest to race from hardware vendor lock-in, be aware with ears and eyes wide open to make sure that you are not fleeing from one point of lock-in to another. In other words, make sure that the cure to your vendor lock-in challenge is not going to be more painful than your current ailment.

What is your take on vendor lockin? Cast your vote and see results in the following polls.

Is vendor lockin a good or bad thing?

Who is responsible for managing vendor lockin

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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Over 1,000 entries now on the StorageIO industry links page

Industry trends and perspective data protection modernization

Is your company, organization or one that you are a fan of, or represent listed on the StorageIO industry links page (click here to learn more about it).

The StorageIO industry links page has been updated with over thousand different industry related companies, vendors, vars, trade groups, part and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.

StorageIO server storage IO networking cloud and virtualization links

The industry links page is accessed from the StorageIO main web page via the Tools and Links menu tab, or via the URL https://storageio.com/links. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.

StorageIO server storage IO networking cloud and virtualization links

Know of a company, service or organization that is not listed on the links page, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the links page and other related options.

Visit the updated StorageIO industry links page and watch for more updates, and click here to learn more about the links page.

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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What are some endangered IT skills species?

Dan Tynan has a good piece over at InfoWorld discussing the 9 most endangered species (e.g. skill sets) in the IT workforce. His article is along the lines that the IT job landscape is evolving rapidly and provides some ideas and points for discussion how to avoid becoming extinct.

Here is an excerpt from Dans article:

How to avoid extinction: Broaden and diversify your knowledge base now, while there’s still time, says Greg Schulz, senior adviser for the StorageIO Group, an IT infrastructure consultancy.

“If you are the hardware guy, you better start learning and embracing software,” he says. “If you are the software geek, time to appreciate the hardware. If you are infrastructure-focused, it’s time to learn about the business and its applications. You don’t want to be overgeneralized, but make sure to balance broader knowledge with depth in different areas.”

Check out Dans article to see what the other endangered skill sets are, along with other perspectives by myself and others as well as what you can do to avoid becoming extinct. Hmm, maybe read a book? ;)

Ok, nuff said.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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What does new EMC and Lenovo partnership mean?

EMC and EMCworld

The past several weeks have been busy with various merger, acquisitions and collaborating activity in the IT and data storage world. Summer time often brings new relationships and even summer marriages. The most recent is EMC and Lenovo announcing a new partnership that includes OEM sourcing of technology, market expansion and other initiatives. Hmm, does anybody remember who EMCs former desktop and server partner was, or who put Lenovo out for adoption several years ago?

Here is the press release from EMC and Lenovo that you can read yourself vs. me simply paraphrasing it:

Lenovo and EMC Team Up In Strategic Worldwide Partnership
A Solid Step in Lenovo’s Aspiration to Be a Player in Industry Standard Servers and Networked Storage with EMC’s Leading Technology; EMC Further Strengthens Ability to Serve Customers’ Storage Solutions Needs in China and Other Emerging Markets; Companies Agree to Form SMB-Focused Storage Joint Venture
BEIJING, China – August 1, 2012
Lenovo (HKSE: 992) (ADR: LNVGY) and EMC Corporation (NYSE: EMC) today announced a broad partnership that enhances Lenovo’s position in industry standard servers and networked storage solutions, while significantly expanding EMC’s reach in China and other key, high-growth markets. The new partnership is expected to spark innovation and additional R&D in the server and storage markets by maximizing the product development talents and resources at both companies, while driving scale and efficiency in the partners’ respective supply chains.
The partnership is a strong strategic fit, leveraging the two leading companies’ respective strengths, across three main areas:

  • First, Lenovo and EMC have formed a server technology development program that will accelerate and extend Lenovo’s capabilities in the x86 industry-standard server segment. These servers will be brought to market by Lenovo and embedded into selected EMC storage systems over time.
  • Second, the companies have forged an OEM and reseller relationship in which Lenovo will provide EMC’s industry-leading networked storage solutions to its customers, initially in China and expanding into other global markets in step with the ongoing development of its server business.
  • Finally, EMC and Lenovo plan to bring certain assets and resources from EMC’s Iomega business into a new joint venture which will provide Network Attached Storage (NAS) systems to small/medium businesses (SMB) and distributed enterprise sites.

“Today’s announcement with industry leader EMC is another solid step in our journey to build on our foundation in PCs and become a leader in the new PC-plus era,” said Yuanqing Yang, Lenovo chairman and CEO. “This partnership will help us fully deliver on our PC-plus strategy by giving us strong back-end capabilities and business foundation in servers and storage, in addition to our already strong position in devices. EMC is the perfect partner to help us fully realize the PC-plus opportunity in the long term.”
Joe Tucci, chairman and CEO of EMC, said, “The relationship with Lenovo represents a powerful opportunity for EMC to significantly expand our presence in China, a vibrant and very important market, and extend it to other parts of the world over time. Lenovo has clearly demonstrated its ability to apply its considerable resources and expertise not only to enter, but to lead major market segments. We’re excited to partner with Lenovo as we focus our combined energies serving a broader range of customers with industry-leading storage and server solutions.”
In the joint venture, Lenovo will contribute cash, while EMC will contribute certain assets and resources of Iomega. Upon closing, Lenovo will hold a majority interest in the new joint venture. During and after the transition from independent operations to the joint venture, customers will experience continuity of service, product delivery and warranty fulfillment. The joint venture is subject to customary closing procedures including regulatory approvals and is expected to close by the end of 2012.
The partnership described here is not considered material to either company’s current fiscal year earnings.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company and the world’s second largest PC company, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

StorageIO industry trends and perspectives

What is my take?

Disclosures
I have been buying and using Lenovo desktop and laptop products for over a decade and currently typing this post from my X1 ThinkPad equipped with a Samsung SSD. Likewise I bought an Iomega IX4 NAS a couple of years ago (so I am a customer), am a Retrospect customer (EMC bought and then sold them off), used to be a Mozy user (now a former customer) and EMC has been a client of StorageIO in the past.

Lenovo Thinkpad
Some of my Lenovo(s) and EMC Iomega IX4

Let us take a step back for a moment, Lenovo was the spinout and sale from IBM who has a US base in Raleigh North Carolina. While IBM still partners with Lenovo for desktops, IBM over the past years or decade(s) has been more strategically focused on big enterprise environments, software and services. Note that IBM has continued enhancing its own Intel based servers (e.g. xSeries), propriety Power processor series, storage and technology solutions (here, here, here and here among others). However, for the most part, IBM has moved away from catering to the Consumer, SOHO and SMB server, storage, desktop and related technology environments.

EMC on the other hand started out in the data center growing up to challenge IBMs dominance of data storage in big environments to now being the industry maker storage player for big and little data, from enterprise to cloud to desktop to server, consumer to data center. EMC also was partnered with Dell who competes directly with Lenovo until that relationship ended a few years ago. EMC for its part has been on a growth and expansion strategy adding technologies, companies, DNA and ability along with staff in the desktop, server and other spaces from a data, information and storage perspective not to mention VMware (virtualization and cloud), RSA (security) among others such as Mozy for cloud backup. EMC is also using more servers in its solutions ranging from Iomega based NAS to VNX unified storage systems, Greenplum big data to Centera archiving, ATMOS and various data protection solutions among other products.

StorageIO industry trends and perspectives

Note that this is an industry wide trend of leveraging Intel Architecture (IA) along with AMD, Broadcom, and IBM Power among other general-purpose processors and servers as platforms for running storage and data applications or appliances.

Overall, I think that this is a good move for both EMC and Lenovo to expand their reach into different adjacent markets leveraging and complimenting each other strengths.

Ok, lets see who is involved in the next IT summer relationship, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Kudos to Lenovo: Customer service redefined, or re-established?

Kudos to Lenovo who I called yesterday to get a replacement key for my X1 laptop keypad.

After spending time on their website including finding the part number, sku and other information, I could not figure out how to actually order the part. Concerned about calling and getting routed between different call centers as is too often the case, I finally decided to give a try on the phone route.

I was surprised, no, shocked at how quick and easy it was once I got routed to the Atlanta Lenovo support center to get what I needed.

Thus late yesterday late afternoon when I called, the Atlanta Lenovo agent was able to take my laptop serial number, make and model, description of what part was needed all without transferring to other persons. They then made arrangements for not a new replacement key, rather an entire new keyboard with total phone time probably less than 15 minutes.

This morning by 10:30AM CT a box with the new replacement keyboard arrived. In-between calls and other work, in a matter of minutes the old keyboard was removed, the new one installed, tested and I now get to type normally instead of dealing with a broken Y key.

In less than 24 hours from making the call, UPS arrived back to pickup the old keyboard to return to the depot.

Here are some photos for you propeller (tech heads or geek’s) beginning with the X1 keyboard and broken key before the replacement.

Lenvo X1 keyboard replacement

The following shows the keyboard removed looking towards the screen with the key board flat cables still installed. Note that the small black connectors (two of them) flip-up and the cables slide out (or in for installation).
Lenvo X1 keyboard replacement

In this photo, you can see one of the two keyboard connectors, plus where the Samsung SSD I installed replaces the HDD that the X1 shipped with. Also shown are the Sierra wireless 4G card that I use while traveling that provides an alternative when others are trying to figure out how to use available public WiFi.
Lenvo X1 keyboard replacement

In this image, you can see the DRAM (e.g. memory) along with two connectors where the keyboard cables connect to before cables have been reconnected.
Lenvo X1 keyboard replacement

With the new cables connected, keyboard reinstalled and tested, the old key board has been boxed up up, return shipping sticker applied, UPS called and the box picked up, on its way back to Lenovo.
Lenvo X1 keyboard replacement

For that, Kudos to Lenovo for delivering on what in the past taken for granted as good customer service and support, however in these days, all to often is the exception.

Next time somebody asks why I use Lenovo ThinkPad’s guess what story I will tell them.

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved