Server StorageIO Data Infrastructure Insights and Analysis
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Ok, nuff said
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Is your company, organization or one that you are a fan of, or represent listed on the StorageIO industry links page?
The StorageIO industry links page has been updated with over thousand different industry related companies, vendors, vars, trade groups, part and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.
The industry links page is accessed from the StorageIO main web page via the Tools and Links menu tab, or via the URL https://storageio.com/links. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.
Know of a company, service or organization that is not listed on the links page, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the links page and other related options.
Visit the updated StorageIO industry links page and watch for more updates, and click here to learn more about the links page.
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
This is the second of a three-part series (read part I here) about how vendors are keeping backup alive, however what they can and should do to shift and expand the conversation to data protection and related themes.
Building off of what was mentioned in the first post, lets take a look at what can be done including expanding the conversation around data protection in support of business continuance (BC), disaster recovery (DR), high availability (HA), business resiliency (BR) not to mention helping backup to actually retire (someday). Now when I backup retire, I’m not necessarily talking about a technology such as hardware, software or a service including clouds, rather when, where, why and how data gets protected. What I mean by this is to step back from looking at the tools and technologies to how they are used and can be used in new and different ways moving forward.
Converged people and technology teams
All to often I see where new technologies or tools get used in old ways which while providing some near-term relief, the full capabilities of what is being used may not be fully realized. This also ties into the theme of people not technologies can be a barrier to convergence and transformation that you can read more about here and here.
Data protection strategy evolving beyond tools looking for a problem to solve
Part of modernizing data protection is getting back to the roots or fundamentals including revisiting business needs, requirements along with applicable threat risks to then align application tools, technologies and techniques. This means expanding focus from just the technology, however also more importantly how to use different tools for various scenarios. In other words having a tool-box and know how to use it vs. everything looking like a nail as all you have is a hammer. Check out various webinars, Google+ hangouts and other live events that I’m involved with on the StorageIO.com events page on data protection and related data infrastructure themes including BackupU (getting back to the basics and fundamentals). |
Everything is not the same, leverage different data protection approaches to different situations
Continue reading part three of this series here to see what can be done (taking action) about shifting the conversation about modernizing data protection. Also check out conversations about trends, themes, technologies, techniques perspectives in my ongoing data protection diaries discussions (e.g. www.storageioblog.com/data-protection-diaries-main/).
Ok, nuff said
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
This is the first of a three-part series discussing how and why vendors are keeping backup alive, read part two here.
Some vendors, Value Added Resellers (VARs), pundits (consultants, analysts, media, bloggers) and their followers want backup to not only be declared dead, they also want to attend (or send flowers) to the wake and funeral not to mention proof of burial so to speak.
Yet many of these same vendors, VARs and their pundits also are helping or causing backup to staying alive.
Sure there are plenty of discussion including industry adoption and customer deployment around modernizing backup and data protection that are also tied to disaster recovery (DR), business continuance (BC), high availability (HA) and business resiliency (BR).
On the other hand the usual themes are around talking about product or technology deployment to modernize backup by simply swapping out hardware (e.g. disk for tape, cloud for disk), applying data footprint reduciton (DFR) including archiving, compression and dedupe or, another common scenario of switching from one vendors tool to another.
One of the routine things I hear from vendors among others is that backup needs to move from the 70’s or 80’s or 90’s to the current era when the John Travolta and Oliva Newton John movie Saturday Night Fever and the Bee Gees song "Stayin Alive" appeared (click here to hear the song via Amazon).
Some vendors keep talking and using the term backup instead of expanding the conversation to data protection that includes backup/restore, business continuance (BC), disaster recovery (DR) along with archiving and security. Now let’s be that we can not expect something like backup to be removed from the vocabulary overnight as its been around for decades, hence it will take time.
IMHO: The biggest barrier to moving away from backup is the industry including vendors, their pundits, press/media, vars and customers who continue to insist on using or referring to back up vs. expanding the conversation to data protection. – GS @StorageIO |
Until there’s a broad focus on shifting to and using the term data protection including backup, BC, DR and archiving, people will simply keep referring to what they know, read or hear (e.g. backup). On the other hand if the industry starts putting more focus on using data protection with backup, people will stat following suit using the two and over time backup as a term can fade away.
Some of the modernizing backup discussions is actually focused on take a step back to reconsider why, when, where, how and with what different applications, systems and data gets protected. certainly there are the various industry trends, challenges and opportunities some of which are shown below including more facts to protect, preserve and service for longer periods of time.
Likewise there are various threat risks or scenarios to protect information assets from or against, not all of which are head-line news making event situations.
There is an old saying in and around backup/restore, BC, DR, BR and HA of never letting a disaster go to waste. What this means is that if you have never noticed, there is usually a flurry of marketing and awareness activity including conversations about why you should do something BC, DR and other data protection activities right around, or shortly after a disaster scenario. However not all disasters or incidents are headline news making events and hence there should be more awareness every day vs. just during disaster season or situations. In addition, this also means expanding the focus on other situations that are likely to occur including among others those in the following figure.
Continue reading part two of this series here to see what can be done about shifting the conversation about modernizing data protection. Also check out conversations about trends, themes, technologies, techniques perspectives in my ongoing data protection diaries discussions (e.g. www.storageioblog.com/data-protection-diaries-main/).
Ok, nuff said
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
This is the thrid of a three-part series (read part II here) about how vendors are keeping backup alive, however what they can and should do to shift and expand the conversation to data protection and related themes.
As I have said for a couple of years now, modernizing data protection, or data protection modernization if you prefer is more than simply deduping or swapping out media, mediums, tape, disk, clouds, software or services like a recurring flat tire on an automobile. If you keep getting flat tires, instead of treating the symptom, find and fix the problem which means for backup, taking a step back and realizing that what is really being done is protecting data (e.g. data protection).
Granted the security people may not like sharing the term data protection as some of them prefer to keep that unique, just like some of the compliance people want to keep archiving exclusive to their focus areas, however lets move on.
On the other hand, data protection also means that, protect, preserve and enable data and information to be accessed and served when and were needed in a cost-effective way with consistency and coherency.
Sure there is still the act of making a copy or a backup at time intervals (frequency) with various coverage (how much gets copied) to multiple locations (copies) with versions kept for different amounts of time (retention) to support RTO and RPO, not to mention SLA and SLO for ITSM (how’s that for some buzzword bingo ;).
This means using copies, sync (or rsync), snapshots, replication and CDP, discrete copies such as backups along with all the other buzzword bingo enabling tools, technologies and techniques (e.g. Agent or Agent less, Archive, Availability zones. Not to mention Bare metal, virtual bare metal, Block based, CDP, Compression, Consolidation, Deletion, Data management, Dedupe, eDiscovery, durability, erasure coding/parity, file level, meta data and policy management, replication, snapshots, RAID, plugin, object storage, NAS, VTL, disk, tape, cloud, virtual among others). In addition to taking a step back, this also means rethinking why, how, when, where data (and information) gets protected to meet various threat risks as well as diverse business requirements.
No tools in the toolbox (physical, virtual or cloud)
Part of the rethinking is expanding the focus from what are the tools, who makes what’s, how do they work, their features and functions to how to use the tool or technology for different things.
Various tools (hardware, software, services) for different physical, virtual and cloud tasks
This is like going into a store like Lowe’s or Home Depot and talking to the sales people their (ok, associates or team members) who can tell you everything thing there is to know about the tool or technology, however they can’t tell you how to use it.
Sometimes you can get lucky and there will be somebody working at the tool (hardware or software) store who will ask you what you are trying to do and give you advice based on their experience of a different approach with another tool or tools and some supporting material or parts and supplies.
Does this sound familiar to data infrastructure or IT in general, not to mention server, storage, backup and data protection among other areas of interest?
If all you have, or know how to use is a hammer, then everything or situation starts to look like a nail. Expand your toolbox with more tools AND learn how to use or apply them in new and different ways. Align the right tool, technology and technique to the task at hand! |
In addition to focusing on new tools and technology along with their associated terminologies across physical, virtual and cloud environments, it is also time to expand the discussion and awareness to using new (and old) things in new ways. This also means expanding the terminology from backup/restore to more comprehensive data protection as part of modernizing your environment.
For example some people (and vendors) use the term or phrase "Modernizing Data Protection" to mean swap out tape for disk, or disk for cloud, or one cloud for another cloud, or upgrade from one software version to another, or simply swap one vendors software or tool for another, yet continue to use it for all practical purposes in the same way.
Sure, moving from hourly or daily copies to tape over to direct to disk and then either redeploying tape where it is better suited (streaming large amounts of data, powering off to save energy, e.g. deep cold archive). This also means leveraging fast random access to small files that need to be recovered (usually within first hours or days of being protected).
Aligning tools, technologies, techniques to various threat risk scenarios
Modernizing data protection (also known as transformation) also means recognizing that not everything is the same in the data center or information factory regardless of size, and that there are also different and evolving data access patterns. Another reason and trend to consider is that there is no such thing as an information recession and that people plus data are living longer as well as getting larger.
Expand your awareness and focus beyond simply knowing what the tools are and who makes them to how, when, where, why along with pros/cons of using them to discuss different situations. This means having multiple tools in your data protection toolbox as well as knowing how to use different tools for various tasks instead of always using a hammer. – GS @StorageIO |
The data protection continuum, more than tools and technoligiues
If you or somebody else is tired of hearing about backup, then stop complaining about it and take some action. Following are some things to expand your thinking, awareness, discussions and activities around modernizing data protection (and moving beyond traditional backup).
In addition to the above items, here are some added links on various topics and themes mentioned here:
BackupU – Vendor and technology neutral series of on-line webinars, Google+ hangouts, book chapter downloads and other content (Sponsored by Dell Data Protection Software, that’s a disclosure btw )
Via StorageIOblog – Only You Can Prevent Cloud Data Loss,
Cloud conversations: confidence, certainty and confidentiality,
Modernizing data protection with certainty,
More Data Footprint Reduction (DFR) Material,
More modernizing data protection, virtualization and clouds with certainty,
EMC Evolves Enterprise Data Protection with Enhancements and Data protection modernization, more than swapping out media.
Via StorageIO Reports/Resources Page – backup, restore, BC, DR and archiving available here including presentations and book chapter downloads
Via Internet evolution – People, Not Tech, Prevent IT Convergence.
Now having said all of that, It would be unrealistic to think that we can simply overnight drop the term backup and switch to data protection, after all, we need backwards compatibility. However until the industry which means from vendors, their pundits (analyst, bloggers, consultants, evangelists), press/media, vars, investors and customers start thinking and speaking in the broader context of data protection, life beyond backup, guess what, we will still be talking about backup. Start calling it (e.g. backup) data protection and perhaps within a generation (or sooner), the term backup will have been ILM, compressed, deduped, tiered, spun down, put into deep cold archive storage to take a long REST on object storage with a NAS interface in a software defined hybrid virtualized cloud ;).
Watch for more data protection conversations about related trends, themes, technologies, techniques perspectives in my ongoing data protection diaries discussions (e.g. www.storageioblog.com/data-protection-diaries-main/).
Ok, nuff said
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Update 1/10/18
Rather than talking about what others should do or consider for their data protection needs, for this post I wrote down some notes using my Livescribe about what I need and want for my environment. As part of walking the talk in future posts I’m going to expand a bit more on what I’m doing as well as considering for enhancements to my environment for data protection which consists of cloud, virtual and physical.
Livescribe notes that I used for creating the following content
Server and StorageIO (aka StorageIO) is a small business that is focused in and around data infrastructures which includes data protection as a result, have lots of data including videos, audio, images, presentations, reports, research as well, file serving as back-office applications. Then there are websites, blog, email and related applications, some of which are cloud based that are also part of my environment that have different availability, durable, and accessibility requirements.
My environment includes local on-site physical as well as virtual systems, mobile devices, as well as off-site resources including a dedicated private server (DPS) at a service provider. On one hand as a small business, I could easily move most if not everything into the cloud using an as a service model. However, I also have a lab and research environment for doing various things involving data infrastructure including data protection so why not leverage those for other things.
Taking a step back to look at a high-level of what my data protection needs are involves looking at business requirements along with various threat risks, not to mention technical considerations. In a future post I will outline what I am doing as well as considering for enhancements or other changes along with different tools, technologies used in hybrid ways. Watch for more posts in this ongoing series of the data protection dairies via www.storageioblog.com/data-protection-diaries-main/.
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Updated 1/10/2018
This is a series of posts about data protection which includes security (logical and physical), backup/restore, business continuance (BC), disaster recovery (DR), business resiliency (BR) along with high availability (HA), archiving and related topic themes, technologies and trends.
Think of data protection like protect, preserve and serve information across cloud, virtual and physical environments spanning traditional servers, storage I/O networking along with mobile (ok, some IoT as well), SOHO/SMB to enterprise.
Recently I have done a series of webinars and Google+ hangouts as part of the BackupU initiative brought to you by Dell Software (that’s a disclosure btw ;) ) that are vendor and technology neutral. Instead of the usual vendor product or technology focused seminars and events, these are about getting back to the roots, the fundamentals of what to protect when and why, then decide your options as well as different approaches (e.g. what tools to use when).
In addition over the past year (ok, years) I have also been doing other data protection related events, seminars, workshops, articles, tips, posts across cloud, virtual and physical from SOHO/SMB to enterprise. These are in addition to the other data infrastructure server and storage I/O stuff (e.g. SSD, object storage, software defined, big data, little data, buzzword bingo and others).
Keep in mind that in the data center or information factory everything is not the same as there are different applications, threat risk scenarios, availability and durability among other considerations. In this series like the cloud conversations among others, I’m going to be pulling various data protection themes together hopefully to make it easier for others to find, as well as where I know where to get them.
Some notes for an upcoming post in this series using my Livescribe about data protection
Here are some more posts to checkout pertaining to data protection trends, technologies and perspectives:
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
The O’Reilly @oreillymedia media folks (oops, excuse me, Microsoft Press) sent me out (that’s a disclosure btw) an real soft cover print copy of Rethinking Enterprise Storage – A Hybrid Cloud Model by Marc Farley aka @MicroFarley of Microsoft/Storsimple that features a forward by Martin Glassborow aka @Storagebod.
Publisher: Microsoft Press
Author: Marc Farley
Paper back
Features: Many diagrams, figures, index, glossary
Pages: 101
ISBN: 978-0-7356-7990-3
Published: 2013
MSRP: $9.99 USD
One of the many books many figures on the right, on the left i needed to hold a page down ;)!
Make no mistake that this is a Microsoft and Storsimple themed book, however IMHO Marc (aka Farley) does a great job of making it more relevant than just another vendor product book (JAVPB). While it is a Microsoft focused book around enabling hybrid cloud storage for various applications, the premises presented could be adapted for other environments or implementations. The book at 101 pages including table of contents (TOC), index, appendix, glossary and other front matter is a very easy and fast read while providing more information or coverage than what might be found in a "Dummies" type themed book.
Start thinking outside the box (or cloud), imagine what you can do with a Hybrid cloud!
Overall I found the book to be good and not just because I know Marc or that the O’Reilly folks sent me a free copy (I had actually previously received the electronic ebook version), rather that it is timely and does a nice job of conveying the topic theme and setting up the conversation, time to rethink storage for enterprise and other environments. IMHO the question is not if hybrid cloud storage is in your future, rather when, where, why, for what, how, with whom and related conversations. While you can buy a copy of the book at various venues, it shouldn’t take a lot of effort to get your own printed soft cover copy, or an ebook version.
Btw, here’s a pod cast discussion with Marc Farley from spring 2013 at SNW, as well as a link to a hybrid cloud and object storage post he did over at Microsoft Technet.
To summarize and quote Marc Farley "Hey now…."
Ok, nuff said
Cheers gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO and UnlimitedIO All Rights Reserved
First, for those who may have missed this, thanks to all who helped make 2013 a great year!
Looking back at 2013 I saw a continued trend of more vendors and their media public relations (PR) people reaching out to have their predictions placed in articles, posts, columns or trends perspectives pieces.
Hmm, maybe a new trend is predictions selfies? ;)
Not to worry, this is not a wrapper piece for a bunch of those pitched and placed predictions requests that I received in 2013 as those have been saved for a rainy or dull day when we need to have some fun ;) .
2013 end up with some end of year spree’s including Avago acquiring storage I/O and networking vendor LSI for about $6.6B USD (e.g. SSD cards, RAID cards, cache cards, HBA’s (Host Bus Adapters), chips and other items) along with Seagate buying Xyratex for about $374M USD (a Seagate suppliers and a customer partner).
Xyratex is known by some for making the storage enclosures that house hard disk drive (HDD’s) and Solid State Device (SSD) drives that are used by many well-known, and some not so well-known systems and solution vendors. Xyratex also has other pieces of their business such as appliances that combine their storage enclosures for HDD and SSD’s along with server boards, along with a software group focus on High Performance Compute (HPC) Lustre. There is another part of the Xyratex business that is not as well-known which is the test equipment used by disk drive manufacturers such as Seagate as part of their manufacturing process. Thus the Seagate acquisition moves them up market with more integrated solutions to offer to their (e.g. Seagate and Xyratex) joint customers, as well as streamline their own supply chain and costs (not to mention sell equipment to the other remaining drive manufactures WD and Toshiba).
Other 2013 acquisitions included (Whiptail by Cisco, Virident by WD (who also bought several other companies), Softlayer by IBM) along with various mergers, company launches, company shutdowns (cloud storage Nirvanix and SSD maker OCZ bankruptcy filing), and IPO’s (some did well like Nimble while Violin not so well), while earlier high-flying industry darlings such as FusionIO are now the high-flung darling targets of the shareholder sock lawsuit attorneys.
2013 also saw the end of SNW (Storage Network World), jointly produced by SNIA and Computerworld Storage in the US after more than a decade. Some perspectives from the last US SNW held October 2013 can be found in the Fall 2013 StorageIO Update Newsletter here, granted those were before the event was formal announced as being terminated.
Speaking of events, check out the November 2013 StorageIO Update Newsletter here for perspectives from attending the Amazon Web Services (AWS) re:Invent conference which joins VMworld, EMCworld and a bunch of other vendor world events.
Lets also not forget Dell buying itself in 2013.
Click on the following links read (and here) more about various 2013 industry perspectives trends commentary of mine in various venues, along with tips, articles, newsletters, events, pod cast, videos and other items.
Perhaps 2014 will build on the 2013 momentum of the annual rights of pages refereed to as making meaningless future year trends and predictions as being passe?
Not that there is anything wrong with making predictions for the coming year, particular if they actually have some relevance, practicality not to mention track record.
However that past few years seems to have resulted in press releases along with product (or services) plugs being masked as predictions, or simply making the same predictions for the coming year that did not come to be for the earlier year (or the one before that or before that and so forth).
On the other hand, from an entertainment perspective, perhaps that’s where we will see annual predictions finally get classified and put into perspectives as being just that.
Now for those who still cling to as well as look forward to annual predictions, ok, simple, we will continue in 2014 (and beyond) from where we left off in 2013 (and 2012 and earlier) meaning more (or continued):
That’s easy, many of the predictions and prophecies that you hear about for the coming year have also been pitched in prior years, so it only makes sense that some of those will be part of the future.
The late Jim Morrison of the Doors said "There are things known and things unknown and in between are the doors.".
Above image and link via Amazon.com
Hence there is what we know about 2013 or will learn about the past in the future, then there is what will be in 2014 as well as beyond, hence lets step through some doors and see what will be. This means learn and leverage lessons from the past to avoid making the same or similar mistakes in the future, however doing so while looking forward without a death grip clinging to the past.
Needless to say there will be more to review, preview and discuss throughout the coming year and beyond as we go from what is unknown through doors and learn about the known.
Thanks to all who made 2013 a great year, best wishes to all, look forward to seeing and hearing from you in 2014!
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
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I just received via Email the October Amazon Web Services (AWS) Newsletter in advance of the re:Invent event next week in Las Vegas (yes I will be attending).
AWS is arguably the largest of the public cloud services with a diverse set of services and options across multiple geographic regions to meet different customer needs. As such it is not surprising to see AWS continue to expand their service offerings expanding their portfolio both in terms of features, functionalities along with extending their presences in different geographies.
Lets see what else AWS announces next week in Las Vegas at their 2013 re:Invent event.
Click here to view the current October 2013 AWS newsletter. You can view (and signup for) earlier AWS newsletters here, and while you are at it, view the current and recent StorageIO Update newsletters here.
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Is it based on popularity or how often something that is talked about, blogged, tweeted, commented, video or similar?
Perhaps it is tied to the number of press releases, product or staffing announcements including who has joined the organization along with added coverage of it?
Maybe its based on how many articles, videos or some other content and coverage that helps to show traction and momentum?
On the other hand is it tied to how many prospects are actually trying a product or service as part of a demo or proof of concept?
Then again, maybe it is associated with how many real paying or revenue installed footprints and customers or what is also known as industry deployment (customer adoption).
Of those customers actually buying and deploying, how many have continued using the technology even after industry adoption subsides or does the solution become shelf ware?
Does the customer deployment actually continue to rise quietly while industry adoption or conversations drop off (past the cycle of hype)?
Gaining traction can mean different things to people, however there is also a difference between industry adoption (what’s being talked about among the industry) and industry deployment (what customers are actually buying, installing and continue to use).
Often the two can go hand in hand, usually one before the other, however they can also be separate. For example it is possible that something new will have broad industry adoption (being talked about) yet have low customer deployment (even over time). This occurs when something is new and interesting that might be fun to talk about or the vendor, solution provider is cool and fun to hang out and be with, or simply has cool giveaways.
On the other hand there can be customer deployment and adoption with little to no fan fare (industry adoption) for different reasons.
Not long ago if you asked or listened to some, you would think that once high-flying cloud storage vendor Nirvanix was gaining traction based on their marketing along with other activities, yet they recently closed their doors. Then there was Kim Dotcoms hyped Megacloud launch earlier this year that also has now gone dark or shutting down. This is not unique to cloud service providers or solutions as the same can, has and will happen again to traditional hardware, software and services providers (startups and established).
How about former high-flying FusionIO, or the new startup by former FusionIO founder and CEO David Flynn called Primary Data. One of the two is struggling to gain or keep up revenue traction while having declined in industry popularity traction. The other is gaining in industry popularity traction with their recently secured $50 Million in funding yet are still in stealth mode so rather difficult to gain customer adoption or deployment traction (thus for now its industry adoption focus for them ;).
If you are a customer or somebody actually deploying and using technology, tools, techniques and services for real world activity vs. simply trying new things out, your focus on what is gaining traction will probably be different than others. Granted it is important to keep an eye on what is coming or on futures, however there is also the concern of how it will really work and keep working over time.
For example while Hard Disk Drives (HDD) continue to support industry deployment traction (customer adoption and usage) traction. However they are not new and when new models apear (such as Seagate Ethernet based Kinetic) they may not get the same industry adoption traction as a newer technology might. Case in point Solid State Devices (SSD) continue to gain in customer deployment adoption with some environments doing more than others, yet have very high industry adoption traction status.
Relative SSD customer adoption and deployment along with future opportunities
On the other hand if your focus is on what’s new and emerging which is usually more industry centered, then it should be no surprise what traction means and where it is focused. For example the following figure shoes where different audiences have various timelines on adoption (read more here).
Current and emerging memory, flash and other SSD technologies for different audiences
When you hear that something is gaining traction, ask yourself (or others) what that means along with the applicable context.
Does that mean something is popular and trending to discuss (based on GQ or looks), or that it is actually gaining real customer adoption based on G2 (insight – they are actually buying vs. simply trying our a free version).
Does it mean one form of traction along with industry adoption (what’s being talked about) vs. industry deployment (real customer adoption) is better than the other?
No, it simply means putting things into the applicable context.
Ok, nuff said (for now).
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
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Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Seagate announced today their Kinetic platform and drive designed for use by object API accessed storage including for cloud deployments. The Kinetic platform includes Hard Disk Drives (HDD) that feature 1Gb Ethernet (1 GbE) attached devices that speak object access API or what Seagate refers to as a key / value.
While it has 1 GbE ports, do not expect to be able to use those for iSCSI or NAS including NFS, CIFS or other standard access methods. Being Ethernet based, the Kinetic drive only supports the key value object access API. What this means is that applications, cloud or object stacks, key value and NoSQL data repositories, or other software that adopt the API can communicate directly using object access.
Internal, the HDD functions as a normal drive would store and accessing data, the object access function and translation layer shifts from being in an Object Storage Device (OSD) server node to inside the HDD. The Kinetic drive takes on the key value API personality over 1 GbE ports instead of traditional Logical Block Addressing (LBA) and Logical Block Number (LBN) access using 3g, 6g or emerging 12g SAS or SATA interfaces. Instead Kinetic drives respond to object access (aka what Seagate calls key / value) API commands such as Get, Put among others. Learn more about object storage, access and clouds at www.objectstoragecenter.com.
Is this the same as what was attempted almost a decade ago now with the T10 OSD drives?
Seagate claims no.
What is different this time around with Seagate doing a drive that to some may vaguely resemble the predecessor failed T10 OSD approach?
Industry support for object access and API development have progressed from an era of build it and they will come thinking, to now where the drives are adapted to support current cloud, object and key value software deployment.
Wont 1GbE ports be too slow vs. 12g or 6g or even 3g SAS and SATA ports?
Keep in mind those would be apples to oranges comparisons based on the protocols and types of activity being handled. Kinetic types of devices initially will be used for large data intensive applications where emphasis is on storing or retrieving large amounts of information, vs. low latency transactional. Also, keep in mind that one of the design premises is to keep cost low, spread the work over many nodes, devices to meet those goals while relying on server-side caching tools.
Does this mean that the HDD is actually software defined?
Seagate or other HDD manufactures have not yet noticed the software defined marketing (SDM) bandwagon. They could join the software defined fun (SDF) and talk about a software defined disk (SDD) or software defined HDD (SDHDD) however let us leave that alone for now.
The reality is that there is far more software that exists in a typical HDD than what is realized. Sure some of that is packaged inside ASICs (Application Specific Integrated Circuits) or running as firmware that can be updated. However, there is a lot of software running in a HDD hence the need for power yet energy-efficient processors found in those devices. On a drive per drive basis, you may see a Kinetic device consume more energy vs. other equivalence HDDs due to the increase in processing (compute) needed to run the extra software. However that also represents an off-load of some work from servers enabling them to be smaller or do more work.
Are these drives for everybody?
It depends on if your application, environment, platform and technology can leverage them or not. This means if you view the world only through what is new or emerging then these drives may be for all of those environments, while other environments will continue to leverage different drive options.
Does this mean that block storage access is now dead?
Not quite, after all there is still some block activity involved, it is just that they have been further abstracted. On the other hand, many applications, systems or environments still rely on block as well as file based access.
What about OpenStack, Ceph, Cassandra, Mongo, Hbase and other support?
Seagate has indicated those and others are targeted to be included in the ecosystem.
Seagate needs to be careful balancing their story and message with Kinetic to play to and support those focused on the new and emerging, while also addressing their bread and butter legacy markets. The balancing act is communicating options, flexibility to choose and adopt the right technology for the task without being scared of the future, or clinging to the past, not to mention throwing the baby out with the bath water in exchange for something new.
For those looking to do object storage systems, or cloud and other scale based solutions, Kinetic represents a new tool to do your due diligence and learn more about.
Ok, nuff said (for now)
Cheers
Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
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