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ROI From Use Of Global Control Plane For Expanding VDI Environments

ROI From Use Of Global Control Plane For Cloud VDI Environments

ROI From Use Of Global Control Plane For Expanding VDI Environments

The following is a new Industry Trends Perspective White Paper Report titled ROI From Use Of Global Control Plane For Expanding VDI Environments.

ROI From Use Of Global Control Plane For Expanding VDI Environments

This new StorageIO report looks at ROI From Use Of Global Control Plane For Expanding VDI environments. Using a Pro-Forma analysis this report provides a financial economic model comparison with Return on Investment (ROI) cost savings analysis for managing cloud based virtual desktop infrastructures (VDI) environments.

Cloud File Data Storage Consolidation and Economic Comparison Model

IT data infrastructure resource (servers, storage, I/O network, hardware, software, services) decision-making involves evaluating and comparing technical attributes (speeds, feeds, features) of a solution or service. Another aspect of data infrastructure resource decision-making involves assessing how a solution or service will support and enable a given application workload, along with associated management costs from a Performance, Availability, Capacity, and Economic (PACE) perspective.

Keep in mind that all application workloads have some amount of PACE resource requirements that may be high, low or various permutations, along with associated management costs. Performance, Availability (including data protection along with security) as well as Capacity are addressed via technical speeds, feeds, functionality along with workload suitability analysis.

Management costs are a function of initial and recurring tasks to support a given function or service such as VDI. The cost of management includes staff salary, along with amount of time needed to perform various tasks. The E in PACE resource decision-making is about the Economic analysis of various costs associated with different solution approaches.

ROI From Use Of Global Control Plane For Expanding VDI Environments

The above image is an example from the White Paper Report titled ROI From Use Of Global Control Plane For Expanding VDI Environments.

In the example shown above, 36 month OpEx cost (and time) savings are shown using traditional cloud based VDI management tools, technologies and techniques vs. a modern cloud platform integrated global control plane solution. Leveraging a cloud platform integrated global control plane solution such as NetApp VDS among others, management costs can be reduced for initial and recurring tasks from $2,587,394 to $968,041 for 1,001 users.

In addition to the cost savings shown above, note the reduction in management hours of 21,653 over 36 months which could be used for doing other work, or reducing your OpEx spend. Of course your savings will vary based on what tasks, time per task, admin cost among other considerations.

The shift from Capital Expenditures (e.g. CapEx) IT data infrastructure spending to Operational Expenditures (e.g. OpEx) focus particular with IT clouds has resulted in increased OpEx budget demands. Increased spending is more than simply moving IT spend from the CapEx to OpEx columns in budgets. OpEx increases are a cumulation of increased cloud services and data infrastructure spend, along with management (initial and recurring) costs.

The good news is that there are OpEx opportunities to reduce, or, stretch your IT budget to do more while boosting productivity, performance, and effectiveness without compromise. By looking at how to use new technologies in new ways, including leverage cloud platform integrated global control planes for management of VDI (and other functions), initial and recurring OpEx management costs can be reduced.

Read more in this Server StorageIO Industry Trends  Report here.

Where to learn more

Learn more about ROI From Use Of Global Control Plane For Expanding VDI Environments, Clouds and Data Infrastructure related trends, tools, technologies and topics via the following links:

Application Data Value Characteristics Everything Is Not the Same
PACE your Infrastructure decision-making, it’s about application requirements
Cloud conversations: confidence, certainty, and confidentiality
Industry adoption vs. industry deployment, is there a difference?
Ten tips to reduce your cloud compute storage costs 
Don’t Stop Learning Expand Your Skills Experiences Everyday 
ToE NVMeoF TCP Performance Reduce Costs
Data Infrastructure Server Storage I/O Tradecraft Trends
Data Infrastructure Overview, Its What’s Inside of Data Centers
Data Infrastructure Management (Insight and Strategies)
Data Protection Diaries (Archive, Backup, BC, BR, DR, HA, Security)
NetApp VDS with Global Control Plane Cloud VDI Management

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

In addition, looking at your IT data infrastructure cloud spend can also help you to boost the effectiveness, productivity and return on investment while reducing your OpEx spend, or doing more with it. Leveraging financial pro-forma analysis as a tool in conjunction with your technology feature function, speeds, feeds comparisons enables informed decision making.

When comparing and making data infrastructure resource decisions, consider the application workload PACE characteristics. Shift or expand your focus from simply looking at costs from a efficiency utilization perspective to also include performance, productivity, and effectiveness of your IT OpEx spending.

Keep in mind that PACE means Performance (productivity), Availability (data protection), Capacity and Economics. This includes making decisions from a technical feature, functionality (speeds and feeds) capacity as well as how the solution supports your application workload. Leverage resources including tools to perform analysis including ROI From Use Of Global Control Plane For Expanding VDI Environments approaches.

Ok, nuff said, for now.

Cheers GS

Greg Schulz – Microsoft MVP Cloud and Data Center Management, previous 10 time VMware vExpert. Author of Software Defined Data Infrastructure Essentials (CRC Press), Data Infrastructure Management (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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Cloud conversations: If focused on cost you might miss other cloud storage benefits

Storage I/O trends

Cloud conversations: If focused on cost you might miss other cloud storage benefits

Drew Robb (@robbdrew) has a good piece (e.g. article) over at InfoStor titled Eight Ways to Avoid Cloud Storage Pricing Surprises that you can read here.

Drew start’s his piece out with this nice analogy or story:

Let’s begin with a cautionary tale about pricing: a friend hired a moving company as they quoted a very attractive price for a complex move. They lured her in with a low-ball price then added more and more “extras” to the point where their price ended up higher than many of the other bids she passed up. And to make matters worse, they are already two weeks late with delivery of the furniture and are saying it might take another two weeks.

Drew extends his example in his piece to compare how some cloud providers may start with pricing as low as some amount only for the customer to be surprised when they did not do their homework to learn about the various fees.

Note that most reputable cloud providers do not hide their fees even though there are myths that all cloud vendors have hidden fees, instead they list what those costs are on their sites. However that means the smart shopper or person procuring cloud services needs to go look for those fee’s and what they mean to avoid surprises. On the other hand if you can not find what extra fee’s would be along with what is or is not included in a cloud service price, to quote Jenny’s line in the movie Forest Gump, "…Run, Forest! Run!…".

In Drew’s piece he mentions five general areas to keep an eye on pertaining cloud storage costs including:

  • Be Duly Diligent
  • Trace Out Application Interaction
  • Avoid Fixed Usage Rates
  • Beware Lowballing
  • Demand Enterprise Visibility

Beware Lowballing

In Drew’s piece, he includes a comment from myself shown below.

Just as in the moving business, lowballing is alive and well in cloud pricing. Greg Schulz, an analyst with StorageIO Group, warned users to pay attention to services that have very low-cost per GByte/TByte yet have extra fees and charges for use, activity or place service caps. Compare those with other services that have higher base fees and attempt to price it based on your real storage and usage patterns.

“Watch out for usage and activity fees with lower cost services where you may get charged for looking at or visiting your data, not to mention for when you actually need to use it,” said Schulz. “Also be aware of limits or caps on performance that may apply to a particular class of service.”

As a follow-up to Drew’s good article, I put together the following thoughts that appeared earlier this year over at InfoStor titled Cloud storage: Is It All About Cost? that you can read here. In that article I start out with the basic question of:

So what is your take on cloud storage, and in what context?

Is cloud storage all about removing cost, cost cutting, free storage?

Or perhaps even getting something else in addition to free storage?

I routinely talk with different people from various backgrounds, environments from around the world, and the one consistency I hear when it comes to cloud services including storage is that there is no consistency.

What I mean by this is that there are the cloud crowd cheerleaders who view or cheer for anything cloud related, some of them actually use the cloud vs. simply cheering.

What does this have to do with cloud costs

Simple, how do you know if cloud is cheaper or more expensive if you do not know your own costs?

How do you know if cloud storage is available, reliable, durable if you do not have a handle on your environment?

Are you making apples to oranges comparisons or simple trading or leveraging hype and fud for or against?

Similar to regular storage, how you choose to use and configure on-site traditional storage for high-availability, performance, security among other best practices should be applied to cloud solutions. After all, only you can prevent cloud (or on premise) data loss, granted it is a shared responsibility. Shared responsibility means your service provider or system vendor needs to deliver quality robust solution that you can then take responsibility for configure to use with resiliency.

For some of you perhaps cloud might be about lowering, reducing or cutting storage costs, perhaps even getting some other service(s) in addition to free storage.

On the other hand, some of you might be

Yet another class of cloud storage (e.g. AWS EBS) are those intended or optimized to be accessed from within a cloud via cloud servers or compute instances (e.g. AWS EC2 among others) vs. those that are optimized for both inside the cloud as well as outside the cloud access (e.g. AWS S3 or Glacier with costs shown here). I am using AWS examples; however, you could use Microsoft Azure (pricing shown here), Google (including their new Nearline service with costs shown here), Rackspace, (calculator here or other cloud files pricing here), HP Cloud (costs shown here), IBM Softlayer (object storage costs here) and many others.

Not all types of cloud storage are the same, which is similar to traditional storage you may be using or have used in your environment in the past. For example, there is high-capacity low-cost storage, including magnetic tape for data protection, archiving of in-active data along with near-line hard disk drives (HDD). There are different types of HDDs, as well as fast solid-state devices (SSD) along with hybrid or SSHD storage used for different purposes. This is where some would say the topic of cloud storage is highly complex.

Where to learn more

Data Protection Diaries
Cloud Conversations: AWS overview and primer)
Only you can prevent cloud data loss
Is Computer Data Storage Complex? It Depends
Eight Ways to Avoid Cloud Storage Pricing Surprises
Cloud and Object Storage Center
Cloud Storage: Is It All About Cost?
Cloud conversations: Gaining cloud confidence from insights into AWS outages (Part II)
Given outages, are you concerned with the security of the cloud?
Is the cost of cloud storage really cheaper than traditional storage?
Are more than five nines of availability really possible?
What should I look for in an enterprise file sync-and-share app?
How do primary storage clouds and cloud for backup differ?
What should I consider when using SSD cloud?
What’s most important to know about my cloud privacy policy?
Data Archiving: Life Beyond Compliance
My copies were corrupted: The 3-2-1 rule
Take a 4-3-2-1 approach to backing up data

What this means

In my opinion there are cheap clouds (products, services, solutions) and there are low-cost options as well as there are value and premium offerings. Avoid confusing value with cheap or low-cost as something might have a higher cost, however including more capabilities or fees included that if useful can be more value. Look beyond the up-front cost aspects of clouds also considering ongoing recurring fees for actually using a server or solution.

If you can find low-cost storage at or below a penny per GByte per month that could be a good value if it also includes many free access, retrieval GETS head and lists for management or reporting. On the other hand, if you find a service that is at or below a penny per GByte per month however charges for any access including retrieval, as well as network bandwidth fees along with reporting, that might not be as good of a value.

Look beyond the basic price and watch out for statements like "…as low as…" to understand what is required to get that "..as low as.." price. Also understand what the extra fee’s are which most of the reputable providers list these on their sites, granted you have to look for them. If you are already using cloud services, pay attention to your monthly invoices and track what you are paying for to avoid surprises.

From my InfoStor piece:

For cloud storage, instead of simply focusing on lowest cost of storage per capacity, look for value, along with ability to configure or use with as much resiliency as you need. Value will mean different things depending on your needs and cloud storage servers, yet the solution should be cost-effective with availability including durability, secure and applicable performance.

Shopping for cloud servers and storage is similar to acquiring regular servers and storage in that you need to understand what you are acquiring along with up-front and recurring fee’s to understand the total cost of ownership and cost of operations not to mention making apples to apples vs. apples to oranges comparisons.

Btw, instead of simply using lower cost cloud services to cut cost, why not also use those capabilities to create or park another copy of your important data somewhere else just to be safe…

What say you about cloud costs?

Ok, nuff said, for now…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Green and Virtual IT Data Center Primer

Green and Virtual Data Center Primer

Moving beyond Green Hype and Green washing

Green IT is about enabling efficient, effective and productive information services delivery. There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE). To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product. The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.

There are many aspects to "Green" Information Technology including servers, storage, networks and associated management tools and techniques. The reasons and focus of "Green IT" including "Green Data Storage ", "Green Computing" and related focus areas are varied to discuss diverse needs, issues and requirements including among others:

  • Power, Cooling, Floor-space, Environmental (PCFE) related issues or constraints
  • Reduction of carbon dioxide (CO2) emissions and other green house gases (GHGs)
  • Business growth and economic sustain in an environmental friendly manner
  • Proper disposal or recycling of environmental harmful retired technology components
  • Reduction or better efficiency of electrical power consumption used for IT equipment
  • Cost avoidance or savings from lower energy fees and cooling costs
  • Support data center and application consolidation to cut cost and management
  • Enable growth and enhancements to application service level objectives
  • Maximize the usage of available power and cooling resources available in your region
  • Compliance with local or federal government mandates and regulations
  • Economic sustain and ability to support business growth and service improvements
  • General environmental awareness and stewardship to save and protect the earth

While much of the IT industry focuses on CO2 emissions footprints, data management software and electrical power consumption, cooling and ventilation of IT data centers is an area of focus associated with "Green IT" as well as a means to discuss more effective use of electrical energy that can yield rapid results for many environments. Large tier-1 vendors including HP and IBM among others who have an IT and data center wide focus have services designed to do quick assessments as well as detailed analysis and re-organization of IT data center physical facilities to improve air flow and power consumption for more effective cooling of IT technologies including servers, storage, networks and other equipment.

Similar to your own residence, basic steps to improve your cooling effectiveness can lead to use of less energy to cut your budget impact, or, enable you to do more with what you already have with your cooling capacity to support growth, acquisitions and or consolidation initiatives. Vendors are also looking at means and alternatives for cooling IT equipment ranging from computer assisted computational fluid dynamics (CFD) software analysis of data center cooling and ventilation to refrigerated cooling racks some leveraging water or inert liquid cooling.

Various metrics exists and others are evolving for measuring, estimating, reporting, analyzing and discussing IT Data Center infrastructure resource topics including servers, storage, networks, facilities and associated software management tools from a power, cooling and green environmental standpoint. The importance of metrics is to focus on the larger impact of a piece of IT equipment that includes its cost and energy consumption that factors in cooling and other hosting or site environmental costs. Naturally energy costs and CO2 (carbon offsets) will vary by geography and region along with type of electrical power being used (Coal, Natural Gas, Nuclear, Wind, Thermo, Solar, etc) and other factors that should be kept in perspective as part of the big picture.

Consequently your view and needs or interests around "Green" IT may be from an electrical power conservation perspective to maximize your power consumption or to adapt to a given power footprint or ceiling. Your focus around "Green" Data Centers and Green Storage may be from a carbon savings standpoint or proper disposition of old and retired IT equipment or from a data center cooling standpoint. Another area of focus may be that you are looking to cut your data footprint to align with your power, cooling and green footprint while enhancing application and data service delivery to your customers.

Where to learn more

The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.

Various IT industry vendor and service provider links
Green and Virtual Data Center: Productive Economical Efficient Effective Flexible
Green and Virtual Data Center links
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch

What this all means

The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Green and Virtual Data Center Links

Updated 10/25/2017

Green and Virtual IT Data Center Links

Moving beyond Green Hype and Green washing

Green hype and green washing may be on the endangered species list and going away, however, green IT for servers, storage, networks, facilities as well as related software and management techniques that address energy efficiency including power and cooling along with e-waste, environmental health and safety related issues are topics that wont be going away anytime soon.

There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE).

To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product. The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.

Enabling Effective Produtive Efficient Economical Flexible Scalable Resilient Information Infrastrctures

The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.

Various IT industry vendors and other links

Via StorageIOblog – Happy Earth Day 2016 Eliminating Digital and Data e-Waste

Green and Virtual Data Center Primer
Green and Virtual Data Center: Productive Economical Efficient Effective Flexible
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch
EPA Energy Star for Data Center Storage Update
EPA Energy Star for data center storage draft 3 specification
Green IT Confusion Continues, Opportunities Missed! 
Green IT deferral blamed on economic recession might be result of green gap
How much SSD do you need vs. want?
How to reduce your Data Footprint impact (Podcast) 
Industry trend: People plus data are aging and living longer
In the data center or information factory, not everything is the same
More storage and IO metrics that matter
Optimizing storage capacity and performance to reduce your data footprint 
Performance metrics: Evaluating your data storage efficiency
PUE, Are you Managing Power, Energy or Productivity?
Saving Money with Green Data Storage Technology
Saving Money with Green IT: Time To Invest In Information Factories 
Shifting from energy avoidance to energy efficiency
SNIA Green Storage Knowledge Center
Speaking of speeding up business with SSD storage
SSD and Green IT moving beyond green washing
Storage Efficiency and Optimization: The Other Green
Supporting IT growth demand during economic uncertain times
The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)
The new Green IT: Efficient, Effective, Smart and Productive 
The other Green Storage: Efficiency and Optimization 
What is the best kind of IO? The one you do not have to do

Intel recommended reading
Click here to learn about "The Green and Virtual Data Center" book (CRC Press) for enabling efficient , productive IT data centers. This book covers cloud, virtualization, servers, storage, networks, software, facilities and associated management topics, technologies and techniques including metrics that matter. This book by industry veteran IT advisor and author Greg Schulz is the definitive guide for enabling economic efficiency and productive next generation data center strategies. Read more here and order your copyhere. Also check out Cloud and Virtual Data Storage Networking (CRC Press) a new book by Greg Schulz.

White papers, analyst reports and perspectives

Business benefits of data footprint reduction (archiving, compression, de-dupe)
Data center I/O and performance issues – Server I/O and storage capacity gap
Analysis of EPA Report to Congress (Law 109-431)
The Many Faces of MAID Storage Technology
Achieving Energy Efficiency with FLASH based SSD
MAID 2.0: Energy Savings without Performance Compromises

Articles, Tips, Blogs, Webcasts and Podcasts

AP – SNIA Green Emerald Program and measurements
AP – Southern California heat wave strains electrical system
Ars Technica – EPA: Power usage in data centers could double by 2011
Ars Technica – Meet the climate savers: Major tech firms launch war on energy-inefficient PCs – Article
Askageek.com – Buying an environmental friendly laptop – November 2008
Baseline – Examining Energy Consumption in the Data Center
Baseline – Burts Bees: What IT Means When You Go Green
Bizcovering – Green architecture for the masses
Broadstuff – Are Green 2.0 and Enterprise 2.0 Incompatible?
Business Week – CEO Guide to Technology
Business Week – Computers’ elusive eco factor
Business Week – Clean Energy – Its Getting Affordable
Byte & Switch – Keeping it Green This Summer – Don’t be "Green washed"
Byte & Switch – IBM Sees Green in Energy Certificates
Byte & Switch – Users Search for power solutions
Byte & Switch – DoE issues Green Storage Warning
CBR – The Green Light for Green IT
CBR – Big boxes make greener data centers
CFO – Power Scourge
Channel Insider – A 12 Step Program to Dispose of IT Equipment
China.org.cn – China publishes Energy paper
CIO – Green Storage Means Money Saved on Power
CIO – Data center designers share secrets for going green
CIO – Best Place to Build a Data Center in North America
CIO Insight – Clever Marketing or the Real Thing?
Cleantechnica – Cooling Data Centers Could Prevent Massive Electrical Waste – June 2008
Climatebiz – Carbon Calculators Yield Spectrum of Results: Study
CNET News – Linux coders tackle power efficiency
CNET News – Research: Old data centers can be nearly as ‘green’ as new ones
CNET News – Congress, Greenpeace move on e-wast
CNN Money – A Green Collar Recession
CNN Money – IBM creates alliance with industry leaders supporting new data center standards
Communication News – Utility bills key to greener IT
Computerweekly – Business case for green storage
Computerweekly – Optimising data centre operations
Computerweekly – Green still good for IT, if it saves money
Computerweekly – Meeting the Demands for storage
Computerworld – Wells Fargo Free Data Center Cooling System
Computerworld – Seven ways to get green and save money
Computerworld – Build your data center here: The most energy-efficient locations
Computerworld – EPA: U.S. needs more power plants to support data centers
Computerworld – GreenIT: A marketing ploy or new technology?
Computerworld – Gartner Criticizes Green Grid
Computerworld – IT Skills no longer sufficient for data center execs.
Computerworld – Meet MAID 2.0 and Intelligent Power Management
Computerworld – Feds to offer energy ratings on servers and storage
Computerworld – Greenpeace still hunting for truly green electronics
Computerworld – How to benchmark data center energy costs
ComputerworldUK – Datacenters at risk from poor governance
ComputerworldUK – Top IT Leaders Back Green Survey
ComputerworldMH – Lean and Green
CTR – Strategies for enhancing energy efficiency
CTR – Economies of Scale – Green Data Warehouse Appliances
Datacenterknowledge – Microsoft to build Illinois datacenter
Data Center Strategies – Storage The Next Hot Topic
Earthtimes – Fujitsu installs hydrogen fuel cell power
eChannelline – IBM Goes Green(er)
Ecoearth.info – California Moves To Speed Solar, Wind Power Grid Connections
Ecogeek – Solar power company figures they can power 90% of America
Economist – Cool IT
Electronic Design – How many watts in that Gigabyte
eMazzanti – Desktop virtualization movement creeping into customer sites
ens-Newswire – Western Governors Ask Obama for National Green Energy Plan
Environmental Leader – Best Place to Build an Energy Efficient Data Center
Environmental Leader – New Guide Helps Advertisers Avoid Greenwash Complaints
Enterprise Storage Forum – Power Struggles Take Center Stage at SNW
Enterprise Storage Forum – Pace Yourself for Storage Power & Cooling Needs
Enterprise Storage Forum – Storage Power and Cooling Issues Heat Up – StorageIO Article
Enterprise Storage Forum – Score Savings With A Storage Power Play
Enterprise Storage Forum – I/O, I/O, Its off to Virtual Work I Go
Enterprise Storage Forum – Not Just a Flash in the Pan – Various SSD options
Enterprise Storage Forum – Closing the Green Gap – Article August 2008
EPA Report to Congress and Public Law 109-431 – Reports & links
eWeek – Saving Green by being Green
eWeek – ‘No Cooling Necessary’ Data Centers Coming?
eWeek – How the ‘Down’ Macroeconomy Will Impact the Data Storage Sector
ExpressComputer – In defense of Green IT
ExpressComputer – What data center crisis
Forbes – How to Build a Quick Charging Battery
GCN – Sun launches eco data center
GreenerComputing – New Code of Conduct to Establish Best Practices in Green Data Centers
GreenerComputing – Silicon valley’s green detente
GreenerComputing – Majority of companies plan to green their data centers
GreenerComputing – Citigroup to spend $232M on Green Data Center
GreenerComputing – Chicago and Quincy, WA Top Green Data Center Locations
GreenerComputing – Using airside economizers to chill data center cooling bills
GreenerComputing – Making the most of asset disposal
GreenerComputing – Greenpeace vendor rankings
GreenerComputing – Four Steps to Improving Data Center Efficiency without Capital Expenditures
GreenerComputing – Enabling a Green and Virtual Data Center
Green-PC – Strategic Steps Down the Green Path
Greeniewatch – BBC news chiefs attack plans for climate change campaign
Greeniewatch – Warmest year predictions and data that has not yet been measured
GoverenmentExecutive – Public Private Sectors Differ on "Green" Efforts
HPC Wire – How hot is your code
Industry Standard – Why green data centers mean partner opportunities
InformationWeek – It could be 15 years before we know what is really green
InformationWeek – Beyond Server Consolidaiton
InformationWeek – Green IT Beyond Virtualization: The Case For Consolidation
InfoWorld – Sun celebrates green datacenter innovations
InfoWorld – Tech’s own datacenters are their green showrooms
InfoWorld – 2007: The Year in Green
InfoWorld – Green Grid Announces Tech Forum in Feb 2008
InfoWorld – SPEC seeds future green-server benchmarks
InfoWorld – Climate Savers green catalog proves un-ripe
InfoWorld – Forester: Eco-minded activity up among IT pros
InfoWorld – Green ventures in Silicon Valley, Mass reaped most VC cash in ’07
InfoWorld – Congress misses chance to see green-energy growth
InfoWorld – Unisys pushes green envelope with datacenter expansion
InfoWorld – No easy green strategy for storage
Internet News – Storage Technologies for a Slowing Economy
Internet News – Economy will Force IT to Transform
ITManagement – Green Computing, Green Revenue
itnews – Data centre chiefs dismiss green hype
itnews – Australian Green IT regulations could arrive this year
IT Pro – SNIA Green storage metrics released
ITtoolbox – MAID discussion
Linux Power – Saving power with Linux on Intel platforms
MSNBC – Microsoft to build data center in Ireland
National Post – Green technology at the L.A. Auto Show
Network World – Turning the datacenter green
Network World – Color Interop Green
Network World – Green not helpful word for setting environmental policies
NewScientistEnvironment – Computer servers as bad for climate as SUVs
Newser – Texas commission approves nation’s largest wind power project
New Yorker – Big Foot: In measuring carbon emissions, it’s easy to confuse morality and science
NY Times – What the Green Bubble Will Leave Behind
PRNewswire – Al Gore and Cisco CEO John Chambers to debate climate change
Processor – More than just monitoring
Processor – The new data center: What’s hot in Data Center physical infrastructure:
Processor – Liquid Cooling in the Data Center
Processor – Curbing IT Power Usage
Processor – Services To The Rescue – Services Available For Today’s Data Centers
Processor – Green Initiatives: Hire A Consultant?
Processor – Energy-Saving Initiatives
Processor – The EPA’s Low Carbon Campaig
Processor – Data Center Power Planning
SAN Jose Mercury – Making Data Centers Green
SDA-Asia – Green IT still a priority despite Credit Crunch
SearchCIO – EPA report gives data centers little guidance
SearchCIO – Green IT Strategies Could Lead to hefty ROIs
SearchCIO – Green IT In the Data Center: Plenty of Talk, not much Walk
SearchCIO – Green IT Overpitched by Vendors, CIOs beware
SearchDataCenter – Study ranks cheapest places to build a data center
SearchDataCenter – Green technology still ranks low for data center planners
SearchDataCenter – Green Data Center: Energy Effiecnty Computing in the 21st Century
SearchDataCenter – Green Data Center Advice: Is LEED Feasible
SearchDataCenter – Green Data Centers Tackle LEED Certification
SearchDataCenter – PG&E invests in data center effieicny
SearchDataCenter – A solar powered datacenter
SearchSMBStorage – Improve your storage energy efficiency
SearchSMBStorage – SMB capacity planning: Focusing on energy conservation
SearchSMBStorage – Data footprint reduction for SMBs
SearchSMBStorage – MAID & other energy-saving storage technologies for SMBs
SearchStorage – How to increase your storage energy efficiency
SearchStorage – Is storage now top energy hog in the data center
SearchStorage – Storage eZine: Turning Storage Green
SearchStorage – The Green Storage Gap
SearchStorageChannel – Green Data Storage Projects
Silicon.com – The greening of IT: Cooling costs
SNIA – SNIA Green Storage Overview
SNIA – Green Storage
SNW – Beyond Green-wash
SNW Spring 2008 Beyond Green-wash
State.org – Why Texas Has Its Own Power Grid
StorageDecisions – Different Shades of Green
Storage Magazine – Storage still lacks energy metrics
StorageIOblog – Posts pertaining to Green, power, cooling, floor-space, EHS (PCFE)
Storage Search – Various postings, news and topics pertaining to Green IT
Technology Times – Revealed: the environmental impact of Google searches
TechTarget – Data center power efficiency
TechTarget – Tip for determining power consumption
Techworld – Inside a green data center
Techworld – Box reduction – Low hanging green datacenter fruit
Techworld – Datacentere used to heat swimming pool
Theinquirer – Spansion and Virident flash server farms
Theinquirer – Storage firms worry about energy efficiency How green is the valley
TheRegister – Data Centre Efficiency, the good, the bad and the way to hot
TheRegister – Server makers snub whalesong for serious windmill abuse
TheRegister – Green data center threat level: Not Green
The Standard – Growing cynicism around going Green
ThoughtPut – Energy Central
Thoughtput – Power, Cooling, Green Storage and related industry trends
Wallstreet Journal – Utilities Amp Up Push To Slash Energy Use
Wallstreet Journal – The IT in Green Investing
Wallstreet Journal – Tech’s Energy Consumption on the Rise
Washingtonpost – Texas approves major new wind power project
WhatPC – Green IT: It doesnt have to cost the earth
WHIRnews – SingTel building green data center
Wind-watch.org – Loss of wind causes Texas power grid emergency
WyomingNews – Overcoming Greens Stereotype
Yahoo – Washington Senate Unviel Green Job Plan
ZDnet – Will supercomputer speeds hit a plateau?
Are data centers causing climate change

News and Press Releases

Business Wire – The Green and Virtual Data Center
Enterprise Storage Forum – Intel and HGST (Hitachi) partner on FLASH SSD
PCworld – Intel and HP describe Green Strategy
DoE – To Invest Approximately $1.3 Billion to Commercialize CCS Technology
Yahoo – Shell Opens Los Angeles’ First Combined Hydrogen and Gasoline Station
DuPont – DuPont Projects Save Enough Energy to Power 25,000 Homes
Gartner – Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT

Websites and Tools

Various power, cooling, emmisions and device configuration tools and calculators
Solar Action Alliance web site
SNIA Emerald program
Carbon Disclosure Project
The Chicago Climate Exchange
Climate Savers
Data Center Decisions
Electronic Industries Alliance (EIA)
EMC – Digital Life Calculator
Energy Star
Energy Star Data Center Initiatives
Greenpeace – Technology ranking website also here
GlobalActionPlan
KyotoPlanet
LBNL High Tech Data centers
Millicomputing
RoHS & WEE News
Storage Performance Council (SPC)
SNIA Green Technical Working Group
SPEC
Transaction Processing Council (TPC)
The Green Grid
The Raised Floor
Terra Pass Carbon Offset Credits – Website with CO2 calculators
Energy Information Administration – EIA (US and International Electrical Information)
U.S. Department of Energy and related information
U.S. DOE Energy Efficient Industrial Programs
U.S. EPA server and storage energy topics
Zerofootprint – Various "Green" and environmental related links and calculators

Vendor Centric and Marketing Website Links and tools

Vendors and organizations have different types of calculators some with focus on power, cooling, floor space, carbon offsets or emissions,

ROI, TCO and other IT data center infrastructure resource management. Following is an evolving list and by no means definitive even for a particular vendors as

different manufactures may have multiple different calculators for different product lines or areas of focus.

Brocade – Green website
Cisco – Green and Environmental websites here, here and here
Dell – Green website
EMC – EMC Energy, Power and Cooling Related Website
HDS – How to be green – HDS Positioning White Paper
HP – HP Green Website
IBM – Green Data Center – IBM Positioning White Paper
IBM – Green Data Center for Education – IBM Positioning White Paper
Intel – What is an Efficient Data Center and how do I measure it?
LSI – Green site and white paper
NetApp – Press Release and related information
Sun – Various articles and links
Symantec – Global 2000 Struggle to Adopt "Green" Data Centers – Announcement of Survey results
ACTON
Adinfa
APC
Australian Conservation Foundation
Avocent
BBC
Brocade
Carbon Credit Calculator UK
Carbon Footprint Site
Carbon Planet
Carbonify
CarbonZero
Cassatt
CO2 Stats Site
Copan
Dell
DirectGov UK Acton
Diesel Service & Supply Power Calculator & Converter
Eaton Powerware
Ecobusinesslinks
Ecoscale
EMC Power Calculator
EMC Web Power Calculator
EMC Digital Life Calculator
EPA Power Profiler
EPA Related Tools
EPEAT
Google UK Green Footprint
Green Grid Calculator
HP and more here
HVAC Calculator
IBM
Logicalis
Kohler Power (Business and Residential)
Micron
MSN Carbon Footprint Calculator
National Wildlife Foundation
NEF UK
NetApp
Rackwise
Platespin
Safecom
Sterling Planet
Sun and more here and here and here
Tandberg
TechRepublic
TerraPass Carbon Offset Credits
Thomas Kreen AG
Toronto Hydro Calculator
80 Plus Calculator
VMware
42u Green Grid PUE DCiE calculator
42u energy calculator

Green and Virtual Tools

What’s your power, cooling, floor space, energy, environmental or green story?

What’s your power, cooling, floor space, energy, environmental or green story? Do you have questions or want to learn more about

energy issues pertaining to IT data center and data infrastructure topics? Do you have a solution or technology or a success story that you would like to share

with us pertaining to data storage and server I/O energy optimization strategies?  Do you need assistance in developing, validating or reviewing your strategy

or story? Contact us at: info@storageio.com or 651-275-1563 to learn more about green data storage and server I/O or to

schedule a briefing to tell us about your energy efficiency and effectiveness story pertaining to IT data centers and data infrastructures.

Disclaimer and note:  URL’s submitted for inclusion on this site will be reviewed for consideration and to be

in generally accepted good taste in regards to the theme of this site.  Best effort has been made to validate and verify the URLs that appear on this page and

website however they are subject to change. The author and/or maintainer’s) of this page and web site make no endorsement to and assume no responsibility for the

URLs and their content that are listed on this page.

Green and Virtual Metrics

Chapter 5 "Measurement, Metrics, and Management of IT Resources" in the book "The Green and Virtual Data Center" (CRC Press) takes a look at the importance of being able to measure and monitor to enable effective management and utilization of IT resources across servers, storage, I/O networks, software, hardware and facilities.

There are many different points of interest for collecting metrics in an IT data center for servers, storage, networking and facilities along with various points of interest or perspectives. Data center personal have varied interest from a facilities to a resource (server, storage, networking) usage and effectiveness perspective for normal use as well as planning purposes or comparison when evaluating new technology. Vendors have different uses for metrics during R&D, Q/A testing and marketing or sales campaigns as well as on-going service and support. Industry trade groups including 80 Plus, SNIA and the green grid along with government groups including the EPA Energy Star are working to define and establish applicable metrics pertinent for Green and Virtual data centers.

Acronym

Description

Comment

DCiE

Data center Efficiency = (IT equipment / Total facility power) * 100

Shows a ratio of how well a data center is consuming power

DCPE

Data center Performance Efficiency = Effective IT workload / total facility power

Shows how effective data center is consuming power to produce a given level of service or work such as energy per transaction or energy per business function performed

PUE

Power usage effectiveness = Total facility power / IT equipment power

Inverse of DCE

Kilowatts (kw)

Watts / 1,000

One thousand watts

Annual kWh

kWh x 24 x 365

kWh used in on year

Megawatts (mw)

kW / 1,000

One thousand kW

BTU/hour

watts x 3.413

Heat generated in an hour from using energy in British Thermal Units. 12,000 BTU/hour can equate to 1 Ton of cooling.

kWh

1,000 watt hours

The number of watts used in one hour

Watts

Amps x Volts (e.g. 12 amps * 12 volts = 144 watts)

Unit of electrical energy power

Watts

BTU/hour x 0.293

Convert BTU/hr to watts

Volts

Watts / Amps (e.g. 144 watts / 12 amps = 12 volts)

The amount of force on electrons

Amps

Watts / Volts (e.g. 144 watts / 12 volts = 12 amps)

The flow rate of electricity

Volt-Amperes (VA)

Volts x Amps

Sometimes power expressed in Volt-Ampres

kVA

Volts x Amp / 1000

Number of kilovolt-ampres

kW

kVA x power-factor

Power factor is the efficiency of a piece of equipments use of power

kVA

kW / power-factor

Killovolt-Ampres

U

1U = 1.75”

EIA metric describing height of equipment in racks.

 

Activity / Watt Amount of work accomplished per unit of energy consumed. This could be IOPS, Transactions or Bandwidth per watt. Indicator how much work and how efficient energy is being used to accomplish useful work. This metric applies to active workloads or actively used and frequently accessed storage and data. Examples would be IOPS per watt, Bandwidth per watt, Transactions per watt, Users or streams per watt. Activity per watt should also be used in conjunction with another metric such as how much capacity is supported per watt and total watts consumed for a representative picture.

IOPS / Watt

Number of I/O operations (or transactions) / energy (watts)

Indicator of how effectively energy is being used to perform a given amount of work. The work could be I/Os, transactions, throughput or other indicator of application activity. For example SPC-1 / Watt, SPEC / Watt, TPC / Watt, transaction / watt,  IOP / Watt.

Bandwidth / Watt GBPS or TBPS or PBPS / Watt Amount of data transferred or moved per second and energy used. Often confused with Capacity per watt This indicates how much data is moved or accessed per second or time interval per unit of energy consumed. This is often confused with capacity per watt given that both bandwidth and capacity reference GByte, TByte, PByte.

Capacity / Watt

GB or TB or PB (storage capacity space / watt

Indicator of how much capacity (space) or bandwidth supported in a given configuration or footprint per watt of energy. For inactive data or off-line and archive data, capacity per watt can be an effective measurement gauge however for active workloads and applications activity per watt also needs to be looked at to get a representative indicator of how energy is being used

Mhz / Watt

Processor performance / energy (watts)

Indicator of how effectively energy is being used by a CPU or processor.

Carbon Credit

Carbon offset credit

Offset credits that can be bought and sold to offset your CO2 emissions

CO2 Emission

Average 1.341 lbs per kWh of electricity generated

The amount of average carbon dioxide (CO2) emissions from generating an average kWh of electricity

Various power, cooling, floor space and green storage or IT  related metrics

Metrics include Data center Efficiency (DCiE) via the greengrid which is the indicator ratio of a IT data center energy efficiency defined as IT equipment (servers, disk and tape storage, networking switches, routers, printers, etc) / Total facility power x 100 (for percentage). For example, if the sum of all IT equipment energy usage resulted in 1,500 kilowatt hours (kWh) per month yet the total facility power including UPS, energy switching, power conversation and filtering, cooling and associated infrastructure costs as well as IT equipment resulting in 3,500 kWh, the DCiE would be (1,500 / 3,500) x 100 = 43%. DCiE can be used as a ratio for example to show in the above scenario that IT equipment accounts for about 43% of energy consumed by the data center with in this scenario 57% of electrical energy being consumed by cooling, conversion and conditioning or lighting.

Power usage effectiveness (PUE) is the indicator ratio of total energy being consumed by the data center to energy being used to operate IT equipment. PUE is defined as total facility power / IT equipment energy consumption. Using the above scenario PUE = 2.333 (3,500 / 1,500) which means that a server requiring 100 watts of power would actually require (2.333 * 100) 233.3 watts of energy that includes both direct power and cooling costs. Similarly a storage system that required 1,500 kWh of energy to power would require (1,500*2.333) 3,499.5 kWh of electrical power including cooling.

Another metric that has the potential to have meaning is Data center Performance Efficiency (DCPE) that takes into consideration how much useful and effective work is performed by the IT equipment and data center per energy consumed. DCPE is defined as useful work / total facility power with an example being some number of transactions processed using servers, networks and storage divided by energy for the data center to power and cool the equipment. An relatively easy and straightforward implementation of DCPE is an IOPs per watt measurement that looks at how many IOPs can be performed (regardless of size or type such as reads or writes) per unit of energy in this case watts.

DCPE = Useful work / Total facility power, for example IOPS per watt of energy used

DCiE = IT equipment energy / Total facility power = 1 / PUE

PUE = Total facility energy / IT equipment energy

IOPS per Watt = Number of IOPs (or bandwidth) / energy used by the storage system

The importance of these numbers and metrics is to focus on the larger impact of a piece of IT equipment that includes its cost and energy consumption that factors in cooling and other hosting or site environmental costs. Naturally energy costs and CO2 (carbon offsets) will vary by geography and region along with type of electrical power being used (Coal, Natural Gas, Nuclear, Wind, Thermo, Solar, etc) and other factors that should be kept in perspective as part of the big picture. Learn more in Chapter 5 "Measurement, Metrics, and Management of IT Resources" in the book "The Green and Virtual Data Center" (CRC) and in the book Cloud and Virtual Data Storage Networking (CRC).

Disclaimer and notes

Disclaimer and note:  URL’s submitted for inclusion on this site will be reviewed for consideration and to be in generally accepted good taste in regards to the theme of this site.  Best effort has been made to validate and verify the URLs that appear on this page and web site however they are subject to change. The author and/or maintainer’s) of this page and web site make no endorsement to and assume no responsibility for the URLs and their content that are listed on this page.

What this all means

The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Over 1,000 entries now on the StorageIO industry links page

Industry trends and perspective data protection modernization

Is your company, organization or one that you are a fan of, or represent listed on the StorageIO industry links page (click here to learn more about it).

The StorageIO industry links page has been updated with over thousand different industry related companies, vendors, vars, trade groups, part and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.

StorageIO server storage IO networking cloud and virtualization links

The industry links page is accessed from the StorageIO main web page via the Tools and Links menu tab, or via the URL https://storageio.com/links. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.

StorageIO server storage IO networking cloud and virtualization links

Know of a company, service or organization that is not listed on the links page, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the links page and other related options.

Visit the updated StorageIO industry links page and watch for more updates, and click here to learn more about the links page.

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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SNW Fall 2011 revisited and SNIA Emerald program

A couple of weeks ago I traveled down to Orlando Florida for a few days to attend the fall 2011 SNW (Storage Networking World) produced in conjunction by IDG Computerworld and the Storage Networking Industry Association (SNIA).

SNIA and SNW

While at the Orlando event, SNIA executive director Leo Legar asked me how many SNWs I had attended and my responses was on which continent?

My answer was part in fun however also serious as I have been attending SNWs (in addition to other SNIA events) for over ten years in both North and South America as well as in Europe including presenting SNIA tutorials and SNW sessions.

SNW is always good for meeting up with old friends and acquaintances along with meeting new ones including twitter tweeps (hashtag #snwusa #snw2011 @sniacloud @snwusa) and the recent event was no exception. Granted SNW is smaller than it was during its peak in the mid 2000s however it was great to go for a couple of days of meetings, checking out the expo hall and some sessions as well as getting out and about meeting people involved with servers, storage, networking, virtualization, cloud, hardware, software and services.

SNW remains as its name implies (Storage Networking World) an event around networking as in conversations, learning, knowledge exchange, information gathering and meetings not to mention the hands on lab. I found the two days I was there adequate to get the meetings and other activities I had planned, along with time for impromptu meetings. ANother observation was that during the peak of the large mega SNW events, while there were more meetings, they were also much shorter along the lines of speed dating vs. those a couple of weeks ago where there was time to have quality conversations.

Some of the news at the recent SNW event, involved SNIA and their Green Storage Initiative (GSI) announcing the availability of the Emerald program Green IT storage energy metrics that have been in the works for several years. The SNIA Emerald program consists of specifications, taxonomies, metrics and measurements standards to gauge various types of storage power or energy usage to gauge its effectiveness. In other words, yes, Green IT and Green storage are still alive, they just are not as trendy to talk about as they were a few years ago which a shift in focus towards productivity, effective use and supporting growth to help close the green gap and missed IT as well as business opportunities.

Also during the recent SNW event, I did a book signing event sponsored by SNIA. If you have not done so, check out the SNIA Cloud Storage Initiative (CSI) who arranged for several of my new book Cloud and Virtual Data Storage Networking to be given away. Book signings are fun in that I get to meet lots of people and hear what they are doing, encountering, looking for, have done, concerned or excited about. It was handy having SNIA CSI material available at the table as I was signing books and visiting with people to be able to give them information about things such as CDMI not to mention hearing what they were doing or looking for. Note to SNIA, if we do this again, lets make sure to have someone from the CSI at the table to join in the fun and conversations as there were some good ones. Learn more about the activities of the SNIA CSI including their Cloud Data Management Initiative (CDMI) here.

SNIA Cloud Storage Initiaive CSI

Thanks again to SNIA for arranging the book signing event and for those who were not able to get a copy of my new book before they ran out, my publisher CRC Press Taylor and Francis has arranged a special SNIA and SNW discount code. To take advantage of the SNIA and SNW discount code, go to the CRC Press web site (here) and apply the discount code KVK01 during checkout for catalog item K12375 (ISBN: 9781439851739).

30 percent discount code for Cloud and Virtual Data Storage Networking Book

Thanks again to Wayne Adams (@wma01606), Leo Legar and Michael Meleedy among others who arranged for a fantastic fall 2011 SNW event along with everyone who participated in the book signing event and other conversations while in Orlando and to those who were involved virtually via twitter.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Full RSS archive feeds are now available for StorageIOblog

To speed up access to the StorageIO and StorageIOblog site RSS full and RSS summary feeds, older posts have been moved to a new archive RSS feed. Theese changes are only to the RSS full and summary feed files, no changes have been made to the StorageIOblog site.

View or access the full StorageIO RSS feed (httP://storageioblog.com/RSSfullArchive.xml) here.

Enjoy the faster access RSS full and summary feed, plus archived feeds. Ok, nuf said for now.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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The new Green IT: Efficient, Effective, Smart and Productive

Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

Tiered Storage
Expanding focus from energy avoidance to energy usage effectiveness

In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

Efficient and Optimized IT Wheel of Oppourtunity
Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

For example:

Here are some related links for additional reading:

Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC), The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier)
twitter @storageio

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PUE, Are you Managing Power, Energy or Productivity?

With a renewed focus on Green IT including energy Efficiency and Optimization of servers, storage, networks and facilities, is your focus on managing power, energy, or, productivity?

For example, do you use or are interested in metrics such as Greengrid PUE or 80 Plus efficient power supplies along with initiatives such as EPA Energy Star for servers and emerging Energy Star for Data Center for Storage in terms of energy usage?

Or are you interested in productivity such as amount of work or activity that can be done in a given amount of time,or how much information can be stored in a given footprint (power, cooling, floor space, budget, management)?

For many organizations, there tends to be a focus and in both managing power along with managing productivity. The two are or should interrelated, however there are some disconnects with some emphasis and metrics. For example, the Green grid PUE is a macro facilities centric metric that does not show the productivity, quality or measure of services being delivered by a data center or information factory. Instead, PUE provides a gauge of how the habitat, that is the building and power distribution along with cooling are efficient with respect to the total energy consumption of IT equipment.

As a refresher, PUE is a macro metric that is essentially a ratio of how much total power or energy goes into a facility vs. the amount of energy used by IT equipment. For example, if 12Kw (smaller room/site) or 12Mw (larger site) are required to power an IT data center or computer room for that matter, and of that energy load, 6kWh or 6Mw, the PUE would be 2. A PUE of 2 is an indicator that 50% of energy going to power a facility or computer room goes towards IT equipment (servers, storage, networks, telecom and related equipment) with the balance going towards running the facility or environment which typically has had the highest percentage being HVAC/cooling.

In the case of EPA Energy Star for Data Centers which initially is focused on the habitat or facility efficiency, the answer is measuring and managing energy use and facility efficiency as opposed to productivity or useful work. The metric for EPA Energy Star for Data Center initially will be Energy Usage Effectiveness (EUE) that will be used to calculate a ratting for a data center facility. Those data centers in the top25 percentile will qualify for Energy Star certification.

Note the word energy and not power which means that the data center macro metric based on Green grid PUE rating looks at all source of energy used by a data center and not just electrical power. What this means is that a macro and holistic facilities energy consumption could be a combination of electrical power, diesel, propane or natural gas or other fuel sources to generate or create power for IT equipment, HVAC/Cooling and other needs. By using a metric that factor in all energy sources, a facility that uses solar, radiant, heat pumps, economizers or other techniques to reduce demands on energy will make a better rating.

By using a macro metric such as EUE or PUE (ratio = Total_Power_Used / IT_Power_Needs), a starting point is available to decide and compare efficiency and cost to power or energize a facility or room also known as a habitat for technology.

Managing Productivity of Information Factories (E.g. Data Centers)
What EUE and PUE do not reflect or indicate is how much data is processed, moved and stored by servers, storage and networks within a facility. On the other hand or extreme from macro metrics are micro or component metrics that gauge energy usage on an individual device basis. Some of these micro metrics may have activity or productivity indicator measurements associated with them, some don’t. Where these leave a big gap and opportunity is to fill the span between the macro and micro.

This is where work is being done by various industry groups including SNIA GSI, SPC and SPEC among others along with EPA Energy Star among others to move beyond macro PUE indicators to more granular effectiveness and efficiency metrics that reflect productivity. Ultimately productivity is important to gauge,  the return on investment and business value of how much data can be processed by servers, moved via networks or stored on storage devices in a given energy footprint or cost.

In Figure 1 are shown four basic approaches (in addition to doing nothing) to energy efficiency. One approach is to avoid energy usage, similar to following a rationing model, but this approach will affect the amount of work that can be accomplished. Another approach is to do more work using the same amount of energy, boosting energy efficiency, or do same amount of work (or storage data) however with less energy.

Tiered Storage
Figure 1 the Many Faces of Energy Efficiency Source: The Green and Virtual Data Center(CRC)

The energy efficiency gap is the difference between the amount of work accomplished or information stored in a given footprint and the energy consumed. In other words, the bigger the energy efficiency gap, the better, as seen in the fourth scenario, doing more work or storing more information in a smaller footprint using less energy. Clock here to read more about Shifting from energy avoidance to energy efficiency.

Watch for new metrics looking at productivity and activity for servers, storage and networks ranging from MHz or GHz per watt, transactions or IOPS per watt, bandwidth, frames or packets processed per watt or capacity stored per watt in a given footprint. One of the confusing metrics is Gbytes or Tbytes per watt in that it can mean storage capacity or bandwidth, thus, understand the context of the metric. Likewise watch for metrics that reflect energy usage for active along with in-active including idle or dormant storage common with archives, backup or fixed content data.

What this all means is that work continues on developing usable and relevant metrics and measurement not only for macro energy usage, also, to gauge the effectiveness of delivering IT services. The business value proposition of driving efficiency and optimization including increased productivity along with storing more information in a given footprint is to support density and business sustainability.

 

Additional resources and where to learn in addition to those mentioned above include:

EPA Energy Star for Data Center Storage

Storage Efficiency and Optimization – The Other Green

Performance = Availability StorageIOblog featured ITKE guest blog

SPC and Storage Benchmarking Games

Shifting from energy avoidance to energy efficiency

Green IT Confusion Continues, Opportunities Missed!

Green Power and Cooling Tools and Calculators

Determining Computer or Server Energy Use

Examples of Green Metrics

Green IT, Power, Energy and Related Tools or Calculators

Chapter 10 (Performance and Capacity Planning)
Resilient Storage Networks (Elsevier)

Chapter 5 (Measurement, Metrics and Management of IT Resources)
The Green and Virtual Data Center (CRC)

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Green Power and Cooling Tools and Calculators

In the course of doing research and consulting work with various IT organizations, VARs, trade groups and vendors over the past couple of years, not to mention in preparing for my new book "The Green and Virtual Data Center" (Auerbach), I have come across (see a list here) several tools, calculators and modeling or sizing utilities pertaining to power, cooling, floor-space, EH&S (PCFE) also known as green topics.

Many vendors and organizations including APC, Dell, EMC, Emerson, IBM, HP and Sun among others have various types of green and related calculators in support of PCFE, performance and related sizing activities. These and other tools differ in what information they provide as well as the level of detail and configuration information, however, the tools are also evolving. As an example, EMC blogger Mark Twomey aka Storagezilla has a new post discussing an updated version of their updated calculator that is now web based tool for PCFE and green sizing.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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