Over 1,000 entries now on the StorageIO industry links page

Industry trends and perspective data protection modernization

Is your company, organization or one that you are a fan of, or represent listed on the StorageIO industry links page (click here to learn more about it).

The StorageIO industry links page has been updated with over thousand different industry related companies, vendors, vars, trade groups, part and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.

StorageIO server storage IO networking cloud and virtualization links

The industry links page is accessed from the StorageIO main web page via the Tools and Links menu tab, or via the URL https://storageio.com/links. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.

StorageIO server storage IO networking cloud and virtualization links

Know of a company, service or organization that is not listed on the links page, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the links page and other related options.

Visit the updated StorageIO industry links page and watch for more updates, and click here to learn more about the links page.

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Dell is buying Quest software, not the phone company Qwest

Dell Storage Customer Advisory Panel (CAP)

For those not familiar with Quest, they are a software company not to be confused with the telephone communications company formerly known as Qwest (aka now known as centurylink).

Both Dell and Quest have been on software related acquisition initiatives that past few years with Quest having purchased vKernel, Vizoncore (vRanger virtualization backup), BakBone (who had acquire Alavarii and Asempra) for traditional backup and data protection among others. Not to be out done, as well as purchasing Quest, Dell has also more recently bought Appassure (Disclosure: StorageIOblog site sponsor) for data protection, Sonicwall and Wyse in addition to some other recent purchases (ASAP, Boomi, Compellent, Exanet, EqualLogic, Force10, InsightOne, KACE, Ocarina, Perot, RNA and Scalent among others).

What does this mean?
Dell is expanding the scope of their business with more products (hardware, software), solution bundles, services and channel partnering opportunities Some of the software tools and focus areas that Quest brings to the Dell table or portfolio include:

Database management (Oracle, SQLserver)
Data protection (virtual and physical backup, replication, bc, dr)
Performance monitoring (DCIM and IRM) of applications and infrastructure
User workspace management (application delivery)
Windows server management (migrate and manage, AD, exchange, sharepoint)
Identify and access management (security, compliance, privacy)

What does Dell get by spending over $2B USD on quest?

  • Additional software titles or product
  • More software developers for their Software group
  • Sales people to help promote, partner and sell software solutions
  • Create demand pull for other Dell products and services via software
  • Increase its partner reach via existing Quest VARs and business partners
  • Extend the size of the Dell software and intellectual property (IP) portfolio
  • New revenue streams that compliment existing products and lines of business
  • Potential for better rate of return on some of its $12B USD in cash or equivalence

    Is this a good move for Dell?
    Yes for the above reasons

  • Is there a warning to this for Dell?
    Yes, they need to execute, keep the Quest team focused along with their other teams on the respective partners, products and market opportunities while expanding into new areas. Dell needs to also leverage Quest to further its cause in creating trust, confidence and strategic relationships with channel partners to reach new markets in different geographies. In addition, Dell needs to articulate its strategy and positioning of the various solutions to avoid products being perceived as competing vs. complimenting each other.

    Additional Dell related links:
    Dell Storage Customer Advisory Panel (CAP)
    Dell Storage Forum 2011 revisited
    Dude, is Dell doing a disk deal again with Compellent?
    Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize
    Post Holiday IT Shopping Bargains, Dell Buying Exanet?
    Dell Will Buy Someone, However Not Brocade (At least for now)

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Why FC and FCoE vendors get beat up over bandwidth?

    Storage I/O Industry Trends and Perspectives

    Have you noticed how Fibre Channel (FC) and FC over Ethernet (FCoE) switch and adapter vendors and their followers focus around bandwidth vs. response time, latency or other performance activity? For example, 8Gb FC (e.g. 8GFC), or 10Gb as opposed to latency and response time, or IOPS and other activity indicators.

    When you look at your own environment, or that of a customers or prospects or hear of a conversation involving storage networks, is the focus on bandwidth, or lack of it, or perhaps throughput being a non-issue? For example, a customer says why go to 16GFC when they are barely using 8Gb with their current FC environment.

    This is not a new phenomenon and is something I saw when working for a storage-networking vendor who had SAN, MAN and WAN solutions (E.g. INRANGE). Those with networking backgrounds tended to focus on bandwidth when discussing storage networks while those with storage, server or applications background also look at latency or IO completion time (response time), queuing, message size, IOPs or frames and packets per second. Thus there are different storage and networking metrics that matter that are also discussed further in my first book Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures.

    When I hear a storage networking vendor talk about their latest 16GFC based product I like to ask them what is the biggest benefit vs. 8GFC and not surprisingly, the usual response is like twice the bandwidth. When I ask them about what that means in terms of more IOPS in a given amount of time, or reduced IO completion time, lower latency, sometimes I often get the response along the lines of Yeah, that too, however it has twice the bandwidth.

    Ok, I get it, yes, bandwidth is important for some applications, however so too are activity measured in IOPS, transactions, packets, frames, pages, sequences and exchanges among other units of measure along with response time and latency (e.g. different storage and networking metrics that matter).

    What many storage networking vendors actually get, however they don’t talk about it for various reasons, perhaps because they are not be asked about it, or engaged in the conversation is that there is an improvement in response time in going from such as 8GFC to 16GFC. Likewise, there can be improvements in response time in addition to the more commonly discussed bandwidth.

    If you are a storage networking switch, adapter or other component vendor, var or channel partner expand your conversation to include activity and response time as part of your value proposition. Likewise, if you are a customer, ask your technology providers to expand on the conversation of how new technologies help in areas other than bandwidth.

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Spring (May) 2012 StorageIO news letter

    StorageIO News Letter Image
    Spring (May) 2012 News letter

    Welcome to the Spring (May) 2012 edition of the Server and StorageIO Group (StorageIO) news letter. This follows the Fall (December) 2011 edition.

    You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

    Click on the following links to view the Spring May 2012 edition as an HTML or PDF or, to go to the news letter page to view previous editions.

    You can subscribe to the news letter by clicking here.

    Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

    Nuff said for now

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Various cloud, virtualization, server, storage I/O poll’s

    The following are a collection of on-going industry trends and perspectives poll’s pertaining to server, storage, IO, networking, cloud, virtualization, data protection (backup, archive, BC and DR) among other related themes and topics.

    In addition to those listed below, check out the comments section where additional poll’s are added over time.

    Storage I/O Industry Trends and Perspectives

    Here is a link to a poll as a follow-up to a recent blog post Are large storage arrays dead at the hands of SSD? (also check these posts pertaining to storage arrays and SSD and flash SSD’s emerging role).

    Poll: Are large storage arrays day’s numbered?

    Poll: What’s your take on magnetic tape storage?

    Poll: What do you think of IT clouds?

    Poll: Who is responsible for cloud storage data loss?

    Poll: What are the most popular Zombie technologies?

    Storage I/O Industry Trends and Perspectives

    Poll: What’s your take on OVA and other alliances?

    Poll: Where is most common form or concern of vendor lockin?

    Poll: Who is responsible for, or preventing vendor lockin?

    Poll: Is vendor lockin a good or bad thing?

    Poll: Is IBM V7000 relevant?

    Storage I/O Industry Trends and Perspectives

    Poll: What is your take on EMC and NetApp on similar tracks or paths?

    Poll: What’s your take on RAID still being relevant?

    Poll: What do you see as barriers to converged networks?

    Poll: Who are you?

    Poll: What is your preferred converged network?

    Storage I/O Industry Trends and Perspectives

    Poll: What is your converged network status?

    Poll: Are converged networks in your future?

    Poll: What do you think were top 2009 technologies, events or vendors?

    Poll: What technologies, events, products or vendors did not live up to 2009 predictions?

    Storage I/O Industry Trends and Perspectives

    Poll: What do you think of IT clouds?

    Poll: What is your take on the new FTC blogger disclosure guidelines?

    Poll: Is RAID dead?

    Poll: When will you deploy Windows 7? Note: I upgraded all my systems to Windows 7 during summer of 2011

    Poll: EMC and Cisco VCE, what does it mean?

    Poll: Is IBM XIV still relevant?

    Storage I/O Industry Trends and Perspectives

    Note: Feel free to share, use and make reference to the above poll’s and their results however please remember to attribute the source.

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Is SSD dead? No, however some vendors might be

    Storage I/O trends

    Is SSD dead? No, however some vendors might be

    In a recent conversation with Dave Raffo about the nand flash solid state disk (SSD) market, we talked about industry trends, perspectives and where the market is now as well as headed. One of my comments is, has been and will remain that the industry has still not reached anywhere near full potential for deployment of SSD for enterprise, SMB and other data storage needs. Granted, there is broad adoption in terms of discussion or conversation and plenty of early adopters.

    SSD and in particular nand flash is anything but dead, in fact in the big broad picture of things, it is still very early in the game. Sure, for those who cover and crave the newest, latest and greatest technology to talk about, nand flash SSD might seem old, yesterday news, long in the tooth and time for something else. However, for those who are focused on deployment vs. adoption such as customers, in general, nand flash SSD in its many packaging options has still not yet reached its full potential.

    Despite the hype, fanfare from CEOs or their evangelist along with loyal followers of startups that help drive industry adoption (e.g. what is talked about), there is still lots of upside growth in the customer drive industry deployment (actually buying, installing and using) for nand flash SSD.

    What about broad customer deployments?

    Sure, there are the marquee customer success stories that you need a high-capacity SAS or SATA drive to hold the YouTube videos, slide decks, press releases for.

    However, have we truly, reached broad customer deployment or broad industry adoption?

    Hence, I see more startups coming into the market space, and some exiting on their own, via mergers and acquisition or other means.

    Will we see a feeding frenzy or IPO craze as with earlier hype cycles of technologies, IMHO there will be some companies that get the big deal, some will survive as new players running as a business vs. running to be acquired or IPO. Others will survive by evolving into something else while others will join the where are they now list.

    If you are a SSD startup, CEO, CxO, or marketer, their PR, evangelist or loyal follower do not worry as the SSD market and even nand flash is far from being dead. On the other hand, if you think that it has hit its full stride, you are missing either the bigger picture, or too busy patting yourselves on the back for a job well done. There is much more opportunity out there and not even all the low hanging fruit has been picked yet.

    Check out the conversation with Dave Raffo along with comments from others here.

    Related links on storage IO metrics and SSD performance
    What is the best kind of IO? The one you do not have to do
    Is SSD dead? No, however some vendors might be
    Storage and IO metrics that matter
    IO IO it is off to Storage and IO metrics we go
    SSD and Storage System Performance
    Speaking of speeding up business with SSD storage
    Are Hard Disk Drives (HDD’s) getting too big?
    Has SSD put Hard Disk Drives (HDD’s) On Endangered Species List?
    Why SSD based arrays and storage appliances can be a good idea (Part I)
    IT and storage economics 101, supply and demand
    Researchers and marketers dont agree on future of nand flash SSD
    EMC VFCache respinning SSD and intelligent caching (Part I)
    SSD options for Virtual (and Physical) Environments Part I: Spinning up to speed on SSD
    SSD options for Virtual (and Physical) Environments Part II: The call to duty, SSD endurance
    SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?
    SSD options for Virtual (and Physical) Environments Part IV: What type of SSD is best for your needs

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    More storage and IO metrics that matter

    It is great to see more conversations and coverage around storage metrics that matter beyond simply focusing on cost per GByte or TByte (e.g. space capacity). Likewise, it is also good to see conversations expanding beyond data footprint reduction (DFR) from a space capacity savings or reduction ratio to also address data movement and transfer rates. Also good to see is increase in discussion around input/output operations per section (IOPs) tying into conversations from virtualization, VDI, cloud to Sold State Devices (SSD).

    Other storage and IO metrics that matter include latency or response time, which is how fast work is done, or time spent. Latency also ties to IOPS in that as more work arrives to be done (IOPS) of various size, random or sequential, reads or writes, queue depths are an indicator of how well work is flowing. Another storage and IO metric that matters is availability because without it, performance or capacity can be affected. Likewise, without performance, availability can be affected.

    Needless to say that I am just scratching the surface here with storage and IO metrics that matter for physical, virtual and cloud environments from servers to networks to storage.

    Here is a link to a post I did called IO, IO, it is off to storage and IO metrics we go that ties in themes of performance measurements and solid-state disk (SSD) among others. Also check out this piece about why VASA (VMware storage analysis metrics) is important to have your VMware CASA along with Windows boot storage and IO performance for VDI and traditional planning purposes.

    Check out this post about metrics and measurements that matter along with this conversation about IOPs, capacity, bandwidth and purchasing discussion topics.

    Related links on storage IO metrics and SSD performance
    What is the best kind of IO? The one you do not have to do
    Is SSD dead? No, however some vendors might be
    Storage and IO metrics that matter
    IO IO it is off to Storage and IO metrics we go
    SSD and Storage System Performance
    Speaking of speeding up business with SSD storage
    Are Hard Disk Drives (HDD’s) getting too big?
    Has SSD put Hard Disk Drives (HDD’s) On Endangered Species List?
    Why SSD based arrays and storage appliances can be a good idea (Part I)
    IT and storage economics 101, supply and demand
    Researchers and marketers dont agree on future of nand flash SSD
    EMC VFCache respinning SSD and intelligent caching (Part I)
    SSD options for Virtual (and Physical) Environments Part I: Spinning up to speed on SSD
    SSD options for Virtual (and Physical) Environments Part II: The call to duty, SSD endurance
    SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?
    SSD options for Virtual (and Physical) Environments Part IV: What type of SSD is best for your needs

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    What is the best kind of IO? The one you do not have to do

    What is the best kind of IO? The one you do not have to do

    data infrastructure server storage I/O trends

    Updated 2/10/2018

    What is the best kind of IO? If no IO (input/output) operation is the best IO, than the second best IO is the one that can be done as close to the application and processor with best locality of reference. Then the third best IO is the one that can be done in less time, or at least cost or impact to the requesting application which means moving further down the memory and storage stack (figure 1).

    Storage and IO or I/O locality of reference and storage hirearchy
    Figure 1 memory and storage hierarchy

    The problem with IO is that they are basic operation to get data into and out of a computer or processor so they are required; however, they also have an impact on performance, response or wait time (latency). IO require CPU or processor time and memory to set up and then process the results as well as IO and networking resources to move data to their destination or retrieve from where stored. While IOs cannot be eliminated, their impact can be greatly improved or optimized by doing fewer of them via caching, grouped reads or writes (pre-fetch, write behind) among other techniques and technologies.

    Think of it this way, instead of going on multiple errands, sometimes you can group multiple destinations together making for a shorter, more efficient trip; however, that optimization may also take longer. Hence sometimes it makes sense to go on a couple of quick, short low latency trips vs. one single larger one that takes half a day however accomplishes many things. Of course, how far you have to go on those trips (e.g. locality) makes a difference of how many you can do in a given amount of time.

    What is locality of reference?

    Locality of reference refers to how close (e.g location) data exists for where it is needed (being referenced) for use. For example, the best locality of reference in a computer would be registers in the processor core, then level 1 (L1), level 2 (L2) or level 3 (L3) onboard cache, followed by dynamic random access memory (DRAM). Then would come memory also known as storage on PCIe cards such as nand flash solid state device (SSD) or accessible via an adapter on a direct attached storage (DAS), SAN or NAS device. In the case of a PCIe nand flash SSD card, even though physically the nand flash SSD is closer to the processor, there is still the overhead of traversing the PCIe bus and associated drivers. To help offset that impact, PCIe cards use DRAM as cache or buffers for data along with Meta or control information to further optimize and improve locality of reference. In other words, help with cache hits, cache use and cache effectiveness vs. simply boosting cache utilization.

    Where To Learn More

    View additional NAS, NVMe, SSD, NVM, SCM, Data Infrastructure and HDD related topics via the following links.

    Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

    Software Defined Data Infrastructure Essentials Book SDDC

    What This All Means

    What can you do the cut the impact of IO

    • Establish baseline performance and availability metrics for comparison
    • Realize that IOs are a fact of IT virtual, physical and cloud life
    • Understand what is a bad IO along with its impact
    • Identify why an IO is bad, expensive or causing an impact
    • Find and fix the problem, either with software, application or database changes
    • Throw more software caching tools, hyper visors or hardware at the problem
    • Hardware includes faster processors with more DRAM and fast internal busses
    • Leveraging local PCIe flash SSD cards for caching or as targets
    • Utilize storage systems or appliances that have intelligent caching and storage optimization capabilities (performance, availability, capacity).
    • Compare changes and improvements to baseline, quantify improvement

    Ok, nuff said, for now.

    Gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

    Congratulations to new and returning 2012 VMware vExperts

    A quick note of congratulations to all the new as well as too my fellow returning 2012 VMware vExperts from around the world.

    Here is a link listing the 2012 VMware vExperts including how you can follow them on twitter if you are interested in virtualization, cloud, data and storage networking related topics either VMware specific or industry and technology general.

    Also, here are some added links to follow and check out.

    twitter @VMwareCommunity
    plantetv12n blogs and information
    Wmware and community blogs
    VMware communities
    vExpert spotlights (follow links to various profiles)

    I’m honored to be among such a great group of people and again, congratulations to all.

    Ok, nuff said for now.

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    IT Optimization, efficiency, convergence and cloud conversations from SNW

    Recently I did a presentation titled backup, restore, BC, DR and archiving (hmm, I think I know of a book with the same title) at the spring 2012 SNW in Dallas. My presentation was on the first morning of the session as I needed to be in Boston to record a video the following Tuesday morning, thus I missed out on the storm clouds and tornadoes that rolled in the next day.

    While I was at SNW, had the honor of being a guest on Calvin Zito (aka @HPStorageguy) pod cast that can be found on his Around the Storage Block Blog or by clicking here.

    Cloud and Virtual Data Storage Networking Conversation

    Check out our conversations about clouds, related topics and more from a practical perspective cutting through the hype and fud.

    Oh, if you are interested in Cloud and Virtual Data Storage Networking, click here to learn more about the book, or backup, restore, BC, DR and archiving to find various backup, restore, BC, DR and archiving, and here to see some upcoming events, activities and venues both in the U.S. and in Europe.

    Ok, nuff said for now.

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Part IV: PureSystems, something old, something new, something from big blue

    This is the fourth in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

    So what does this mean for IBM Business Partners (BPs) and ISVs?
    What could very well differentiate IBM PureSystems from those of other competitors is to take what their partner NetApp has done with FlexPods combing third-party applications from Microsoft and SAP among others and take it to the next level. Similar to what helped make EMC Centera a success (or at least sell a lot of them) was inclusion and leveraging third-party ISVs and BPs  to add value. Compared to other vendors with object based or content accessible storage (CAS) or online archive platforms that focused on the technology feature, function speeds and feeds, EMC realized the key was getting ISVs to support so that BPs and their own direct sales force could sell the solution.

    With PureSystems, IBM is revisiting what they have done in the past which if offer bundled solutions providing incentives for ISVs to support and BPs to sell the IBM brand solution. EMC took an early step with including VMware with their Vblock combing server, storage, networking and software with NetApp taking the next step adding SAP, Microsoft and other applications. Dell, HP, Oracle and others are following suit so it only makes sense that IBM returns to its roots leveraging its DNA to reach out and get their ISVs who are now, have been in the past, or are new opportunities to be on board.

    IBM is throwing its resources including their innovation centers for training around the world where business partners can get the knowledge and technical support they need. In other words, workshops or seminars on how to sell deploy and setting up of these systems, application and customer testing or proof of concepts and things one would expect out of IBM for such an initiative. In addition to technology and sales training along with marketing support, IBM is making their financing capabilities available to help customers as well as offer incentives to their business partners to simplify acquisitions.

    So what buzzword bingo topics and themes did IBM address with this announcement:
    IBM did a fantastic job in terms of knocking the ball out of the park with this announcement pertaining buzzword bingo and deserves an atta boy or atta girl!

    So what about how this will affect sales of Bladecenters  or other systems?
    If all IBM and their BPs do are, encroach on existing systems sales to circle the wagons and protect the installed base, which would be one thing. However if IBM and their BPs can use the new packaging and model approach to reestablish customers and partnerships, or open and expand into new adjacent markets, then the net differences should be more Bladecenters (excuse me, PureFlex) being sold.

    So what will this cost?
    IBM is citing entry PureSystems Express models starting at around $100,000 USD for base systems with others starting at around $200,000 and $300,000 expandable into larger configurations and budgets. Note that like airlines that advertise a low airfare and then you get to pay extra for peanuts, drinks, extra bag space, changes to reservations and so forth, look at these and related systems not just for the first starting price, also for expansion costs over different time periods. Contact IBM, your BP or ISV to find out what one of these systems will do for and cost you.

    So what about VARs and IBM business partners (BPs)?
    This could be a boon for those BPs and ISVs  that had previously sold their software solutions bundled with IBM hardware platforms who were being challenged by other converged solution stacks or were being forced to unbundled. This will also allow those business partners to compete on par with other converged solutions or continue selling the pieces of what they are familiar with however under a new umbrellas. Of course, pricing will be a focus and concern for some who will want to see what added value exists vs. acquiring the various components. This also means that IBM will have to make incentives available for their partners to make a living while also allowing their customers to afford solutions and maximize their return on innovation (the new ROI) and enablement.

    Click here to view the next post in this series, ok nuff said for now.

    Here are some links to learn more:
    Various IBM Redbooks and related content
    The blame game: Does cloud storage result in data loss?
    What do you need when its time to buy a new server?
    2012 industry trends perspectives and commentary (predictions)
    Convergence: People, Processes, Policies and Products
    Buzzword Bingo and Acronym Update V2.011
    The function of XaaS(X) Pick a letter
    Hard product vs. soft product
    Buzzword Bingo and Acronym Update V2.011
    Part I: PureSystems, something old, something new, something from big blue
    Part II: PureSystems, something old, something new, something from big blue
    Part III: PureSystems, something old, something new, something from big blue
    Part IV: PureSystems, something old, something new, something from big blue
    Part V: PureSystems, something old, something new, something from big blue
    Cloud and Virtual Data Storage Networking

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Part V: PureSystems, something old, something new, something from big blue

    This is the fifth in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here.

    So what about vendor or technology lock in?
    So who is responsible for vendor or technology lock in? When I was working in IT organizations, (e.g. what vendors call the customer) the thinking was vendors are responsible for lock in. Later when I worked for different vendors (manufactures and VARs) the thinking was lock in is what was caused by the competition. More recently I’m of the mind set that vendor lock in is a shared responsibility issue and topic. I’m sure some marketing wiz or sales type will be happy to explain the subtle differences of how their solution does not cause lock in.

    Vendor lock in can be a shared responsibility. Generally speaking, lock in, stickiness and account control are essentially the same, or at least strive to get similar results. For example, vendor lock in too some has a negative stigma. However vendor stickiness may be a new term, perhaps even sounding cool thus it is not a concern. Remember the Mary Poppins song a spoon full of sugar makes the medicine go down? In other words, sometimes changing and using a different term such as sticky vs. vendor lock in helps make the situation taste better.

    So what should you do?
    Take a closer look if you are considering converged infrastructures, cloud or data centers in a box, turnkey application or information services deployment platforms. Likewise, if you are looking at specific technologies such as those from Cisco UCS, Dell vStart, EMC Vblock (or via VCE), HP, NetApp FlexPod or Oracle (ExaLogic, ExaData, etc) among others, also check out the IBM PureSystems (Flex and PureApplication). Compare and contrast these converged solutions with your traditional procurement and deployment modes including cost of acquiring hardware, software, ongoing maintenance or service fees along with value or benefit of bundled tools. There may be a higher cost for converged systems in some scenarios, however compare on the value and benefit derived vs. doing the integration yourself.

    Compare and contrast how converged solutions enable, however also consider what constraints exists in terms of flexibility to reconfigure in the future or make other changes. For example as part of integration, does a solution take a lowest common denominator approach to software and firmware revisions for compatibility that may lag behind what you can apply to standalone components. Also, compare and contrast various reference architectures with different solution bundles or packages.

    Most importantly compare and evaluate the solutions on their ability to meet and exceed your base requirements while adding value and enabling return on innovation while also being cost-effective. Do not be scared of these bundled solutions; however do your homework to make informed decisions including overcoming any concerns of lock in or future costs and fees. While these types of solutions are cool or interesting from a technology perspective and can streamline acquisition and deployment, make sure that there is a business benefit that can be addressed as well as enablement of new capabilities.

    So what does this all mean?
    Congratulations to IBM with their PureSystems for leveraging their DNA and roots bundling what had been unbundled before cloud and stacks were popular and trendy. IBM has done a good job of talking vision and strategy along lines of converged and dynamic, elastic and smart, clouds and other themes for past couple of years while selling the pieces as parts of solutions or ala carte or packaged by their ISVs and business partners.

    What will be interesting to see is if bladecenter customers shift to buying PureFlex, which should be an immediate boost to give proof points of adoption, while essentially up selling what was previously available. However, more interesting will be to see if net overall new customers and footprints are sold as opposed to simply selling a newer and enhanced version of previous components.

    In other words will IBM be able to keep up their focus and execution where they have sold the previous available components, while also holding onto current ISV and BP footprint sales and perhaps enabling those partners to recapture some hardware and solution sales that had been unbundled (e.g. ISV software sold separate of IBM platforms) and move into new adjacent markets.

    Here are some links to learn more:
    Various IBM Redbooks and related content
    The blame game: Does cloud storage result in data loss?
    What do you need when its time to buy a new server?
    2012 industry trends perspectives and commentary (predictions)
    Convergence: People, Processes, Policies and Products
    Buzzword Bingo and Acronym Update V2.011
    The function of XaaS(X) Pick a letter
    Hard product vs. soft product
    Buzzword Bingo and Acronym Update V2.011
    Part I: PureSystems, something old, something new, something from big blue
    Part II: PureSystems, something old, something new, something from big blue
    Part III: PureSystems, something old, something new, something from big blue
    Part IV: PureSystems, something old, something new, something from big blue
    Part V: PureSystems, something old, something new, something from big blue
    Cloud and Virtual Data Storage Networking

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Here are some links to learn more:
    Various IBM Redbooks and related content
    The blame game: Does cloud storage result in data loss?
    What do you need when its time to buy a new server?
    2012 industry trends perspectives and commentary (predictions)
    Convergence: People, Processes, Policies and Products
    Buzzword Bingo and Acronym Update V2.011
    The function of XaaS(X) – Pick a letter
    Hard product vs. soft product
    Buzzword Bingo and Acronym Update V2.011
    Part I: PureSystems, something old, something new, something from big blue
    Part II: PureSystems, something old, something new, something from big blue
    Part III: PureSystems, something old, something new, something from big blue
    Part IV: PureSystems, something old, something new, something from big blue
    Part V: PureSystems, something old, something new, something from big blue
    Cloud and Virtual Data Storage Networking

    Ok, so what is next, lets see how this unfolds for IBM and their partners.

    Nuff said for now.

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Part III: PureSystems, something old, something new, something from big blue

    This is the third in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

    So what about the IBM Virtual Appliance Factory?
    Where PureFlex and PureApplication (PureSystems) are the platforms or vehicles for enabling your journey to efficient and effective information services delivery, and PureSystem centre (or center for those of you in the US) is the portal or information center, the IBM Virtual Appliance Factory (VAF) is a collection of tools, technologies, processes and methodologies. The VAF  helps developers or ISVs to prepackage applications or solutions for deployment into Kernel Virtual Machine (KVM) on Intel and IBM PowerVM  virtualized environments that are also supported by PureFlex and PureApplication  systems.

    VAF technologies include Distributed Management Task Force (DMTF) Open Virtual Alliance (OVA) Open Virtualization Format (OVF) along with other tools for combing operating systems (OS), middleware and solution software into a delivery package or a virtual appliance that can be deployed into cloud and virtualized environments. Benefits include reducing complexity of working logical partions (LPAR) and VM configuration, abstraction and portability for deployment or movement from private to public environments. Net result should be less complexity lowering costs while reducing mean time to install and deploy. Here is a link to learn more about VAF and its capabilities and how to get started.

    So what does cloud ready mean?
    IBM is touting cloud ready capability in the context of rapid out of the box, ease of deployment and use as well as easy to acquire. This is in line with what others are doing with converged server, storage, networking, hardware, software and hypervisor solutions. IBM is also touting that they are using the same public available products as what they use in their own public services SmartCloud offerings.

    So what is scale in vs. scale up, scale out or scale within?
    Traditional thinking is that scaling refers to increasing capacity. Scaling also means increasing performance, availability, functionality with stability. Scaling with stability means that as performance, availability, capacity or other features are increased problems are not introduced or complexity is not increased. For example, scaling with stability for performance should not result in loss of availability or capacity, capacity increase should not be at the cost of performance or availability, should not cost performance or capacity and management tools should work for you, instead of you working for them.

    Scaling up and scaling out have been used to describe scaling performance, availability, capacity and other attributes beyond the limits of a single system, box or cabinet. For example clustered, cloud, grid and other approaches refer to scaling out or horizontally across different physical resources. Scaling up or scaling vertically means scaling within in a system using faster, denser technologies doing more in the same footprint. HDS announced a while back what they refer to 3D scaling which embraces the above notions of scaling up, out and within across different dimensions. IBM is building on that by emphasizing scaling leveraging faster, denser components such as Power7 and Intel processors to scale within the box or system or node, which can also be scaled out using enhanced networking from IBM and their partners.

    So what about backup/restore, BC, DR and general data protection?
    I would expect IBM to step up and talk about how they can leverage their data protection and associated management toolsets, technologies and products. IBM has the components (hardware, software) already for backup/restore, BC, DR, data protection and security along with associated service offerings. One would expect IBM to not only come out with a backup, restore, BC, DR and archiving solution or version, as well as ones for archiving or data preservation, compliance appliance variants as well as related themes. We know that IBM has the pieces, people, process and practices, let us see if IBM has learned from their competitors who may have missed data protection messaging opportunities. Sometimes what is assumed to be understood does not get discussed, however often what is assumed and is not understood should be discussed, hence, let us see if IBM does more than say oh yes, we have those capabilities and products too.

    So what do these have compared to others who are doing similar things?
    Different vendors have taken various approaches for bringing converged products or solutions to the market place. Not surprising, storage centric vendors EMC and NetApp have partnered with Cisco for servers (compute). Where Cisco was known for networking having more recently moved into compute servers, EMC and NetApp are known for storage and moving into converged space with servers. Since EMC and NetApp often compete with storage solutions offerings from traditional server vendors Dell, HP, IBM and Oracle among others, and now Cisco is also competing with those same server vendors it has previously partnered with for networking thus it makes sense for Cisco, EMC and NetApp to partner.

    While EMC owns a large share of VMware, they do also support Microsoft and other partners including Citrix. NetApp followed EMC into the converged space partnering with Cisco for compute and networking adding their own storage along with supporting hypervisors from Citrix, Microsoft and VMware along with third-party ISVs including Microsoft and SAP among others. Dell has evolved from reference architectures to products called vStart that leverage their own technologies along with those of partners.

    A challenge for Dell however is that vStart  sounds more like a service offering as opposed to a product that they or their VARs and business partners can sell and add value around. HP is also in the converged game as is Oracle among others. With PureSystems IBM is building on what their competitors and in some cases partners are doing by adding and messaging more around the many ISVs and applications that are part of the PureSystems initiative. Rest assured, there is more to PureSystems than simply some new marketing, press releases, videos and talking about partners and ISVs. The following table provides a basic high level comparison of what different vendors are doing or working towards and is not intended to be a comprehensive review.

    Who

    What

    Server

    Storage

    Network

    Software

    Other comments

    Cisco

    UCS

    Cisco

    Partner

    Cisco

    Cisco and Partners

    Various hypervisors and OS

    Dell

    vStart

    Dell

    Dell

    Dell and Partners

    Dell and partners

    Various hypervisors, OS and bundles

    EMC
    VCE

    Vblock VSPEX

    Cisco

    EMC

    Cisco and partners

    EMC, Cisco and partners

    Various hypervisors, OS and bundles, VSPEX adds more partner solution bundles

    HP

    Converged

    HP

    HP

    HP and partners

    HP and partners

    Various hypervisors, OS and bundles

    IBM

    PureFlex

    IBM

    IBM

    IBM and partners

    IBM and partners

    Various hypervisors, OS and bundles adding more ISV partners

    NetApp

    FlexPod

    Cisco

    NetApp

    Cisco and partners

    NetApp, Cisco and partners

    Various hypervisors, OS and bundles for SAP, Microsoft among others

    Oracle

    ExaLogic (Exadata  database)

    Oracle

    Oracle

    Partners

    Oracle and partners

    Various Oracle software tools and technologies

    So what took IBM so long compared to others?
    Good question, what is the saying? Rome was not built-in a day!

    Click here to view the next post in this series, ok, nuff said for now.

    Here are some links to learn more:
    Various IBM Redbooks and related content
    The blame game: Does cloud storage result in data loss?
    What do you need when its time to buy a new server?
    2012 industry trends perspectives and commentary (predictions)
    Convergence: People, Processes, Policies and Products
    Buzzword Bingo and Acronym Update V2.011
    The function of XaaS(X) Pick a letter
    Hard product vs. soft product
    Buzzword Bingo and Acronym Update V2.011
    Part I: PureSystems, something old, something new, something from big blue
    Part II: PureSystems, something old, something new, something from big blue
    Part III: PureSystems, something old, something new, something from big blue
    Part IV: PureSystems, something old, something new, something from big blue
    Part V: PureSystems, something old, something new, something from big blue
    Cloud and Virtual Data Storage Networking

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Part II: PureSystems, something old, something new, something from big blue

    This is the second in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

    So what are the speeds and feeds of a PureFlex system?
    The components that make up the PureFlex line include:

    • IBM management node (server with management software tools).
    • 10Gb Ethernet (LAN) switch, adapters and associated cabling.
    • IBM V7000 virtual storage (also see here and here).
    • Dual 8GFC (8Gb Fibre Channel) SAN switches and adapters.
    • Servers with either x86 xSeries using for example Intel Sandy Bridge EP 2.6 GHz 8 core processors, or IBMs Power7 based pSeries for AIX. Note that IBM with their blade center systems (now rebadged as part of being PureSystems) support various IO and networking interfaces include SAS, Ethernet, Fibre Channel (FC), Fibre Channel over Ethernet (FCoE), and InfiniBand using adapters and switches from various partners.
    • Virtual machine (VM) hypervisors such as Microsoft Hyper V and VMware vSphere/ESX among others. In addition to x86 based hypervisors or kernel virtual machines (KVM), IBM also supports its own virtual technology found in Power7 based systems. Check IBM support matrix for specific configurations and current offerings.
    • Optional middleware such as IBM WebSphere.

    Read more speeds and feeds at the various IBM sites including on Tony Pearson’s blog site.

    So what is IBM PureApplication System?
    This builds off and on PureFlex systems as a foundation for deploying various software stacks to deliver traditional IT applications or cloud Platform as a Service (PaaS) or Software as a Service (SaaS) and Application as a Service (AaaS) models. For example cloud or web stacks, java, database, analytics or other applications with buzzwords of elastic, scalable, repeatable, self-service, rapid provisioning, resilient, multi tenant and secure among others. Note that if are playing or into Buzzword bingo, go ahead and say Bingo when you are ready as IBM has a winner in this category.

    So what is the difference between PureFlex and PureApplication systems?
    PureApplication systems leverage PureFlex technologies adding extra tools and functionality for cloud like application functionality delivery.

    So what is IBM PureSystems Centre?
    It is a portal or central place where IBM and their business partner solutions pertaining to PureApplication and PureFlex systems can be accessed for including information for first installation support along with maintenance and upgrades. At launch, IBM is touting more than 150 solutions or applications that are available or qualified for deployment on PureApplication and PureFlex systems. In addition, IBM Patterns (aka templates) can also be accessed via this venue. Examples of application or independent software vendor (ISV) developed solutions for banking, education, financial, government, healthcare and insurance can be found at the PureSystems Centre portal (here, here and here).

    So what part of this is a service and what is a product?
    Other than the PureSystem center, which is a web portal for accessing information and technologies, PureFlex and PureApplication along with Virtual Appliance Factory are products or solutions that can be bought from IBM or their business partners. In addition, IBM business partners or third parties can also use these solutions housed in their own, a customer, or third-party facility for delivering managed service provided (MSP) capabilities, along with other PaaS and SaaS or AaaS type functionalities. In other words, these solutions can be bought or leased by IT and other organizations for their own use in a traditional IT deployment model, private, hybrid or public cloud model.

    Another option is for service providers to acquire these solutions for use in developing and delivering their own public and private or hybrid services. IBM is providing the hard product (hardware and software) that enables your return on innovation (the new ROI) to create and deliver your own soft product (services and experiences) consumed by those who use those capabilities. In addition to traditional financial quantitative return on investment (traditional ROI) and total cost of ownership (TCO), the new ROI complements those by adding a qualitative aspect. Your return on innovation will be dependent on what you are capable of doing that enables your customers or clients to be productive or creative. For example enabling your customers or clients to boost productivity, remove complexity and cost while maintaining or enhancing Quality of Service (QoS), service level objectives (SLOs) and service level agreements (SLAs) in addition to supporting growth by using a given set of hard products. Thus, your soft product is a function of your return on innovation and vise versa.

    Note that in this context, not to be confused with hardware and software, hard product are those technologies including hardware, software and services that are obtained and deployed as a soft product. A soft product in this context does not refer to software, rather the combination of hard products plus your own developed or separately obtained software and tools along with best practices and usage models. Thus, two organizations can use the same hard products and deliver separate soft products with different attributes and characteristics including cost, flexibility and customer experience.

    So what is a Pattern of Expertise?
    Combines operational know how experience and knowledge about common infrastructure resource management (IRM), data center infrastructure management (DCIM) and other commonly repeatable related process, practices and workflows including provisioning. Common patterns of activity and expertise for routine or other time-consuming tasks, which some might refer to as templates or workflows enable policy driven based automation. For example, IBM cites recurring time-consuming tasks that lend themselves to being automated such as provisioning, configuration, and upgrades and associated IRM, DCIM and data protection, storage and application management activities. Automation software tools are included as part of the PureSystems with patterns being downloadable as packages for common tasks and applications found at the IBM PureSystem center.

    At announcement, there are three types or categories of patterns:

    • IBM patterns: Factory created and supplied with the systems based on experiences IBM has derived from various managers, engineers and technologist for automating common tasks including configuration, deployment and application upgrades and maintenance. The aim is to cut the amount of time and intervention for deployment of applications and other common functions enabling IT staff to be more productive and address other needs.
    • ISV patterns: These leverage experience and knowledge from ISVs partnered with IBM, which at time of launch numbers over 125 vendors offering certified PureSystems Ready applications. The benefit and objective are to cut the time and complexity associated with procuring (e.g. purchasing), deploying and managing third-party ISV software. Downloadable patterns packages can be found at the IBM PureSystem center.
    • Customer patterns: Enables customers to collect and package their own knowledge, processes, rules, policies and best practices into patterns for automation. In addition to collecting knowledge for acquisition, configuration, day to day management and troubleshooting, these patterns can facility automation of tasks to ease on boarding of new staff employees or contractors. In addition, these patterns or templates capture workflows for automation enabling shorter deployment times of systems and applications into locations where skill sets do not exist.

    Here is a link to some additional information about patterns on the IBM developerWorks site.

    Click here to view the next post in this series, ok, nuff said for now.

    Here are some links to learn more:
    Various IBM Redbooks and related content
    The blame game: Does cloud storage result in data loss?
    What do you need when its time to buy a new server?
    2012 industry trends perspectives and commentary (predictions)
    Convergence: People, Processes, Policies and Products
    Buzzword Bingo and Acronym Update V2.011
    The function of XaaS(X) Pick a letter
    Hard product vs. soft product
    Buzzword Bingo and Acronym Update V2.011
    Part I: PureSystems, something old, something new, something from big blue
    Part II: PureSystems, something old, something new, something from big blue
    Part III: PureSystems, something old, something new, something from big blue
    Part IV: PureSystems, something old, something new, something from big blue
    Part V: PureSystems, something old, something new, something from big blue
    Cloud and Virtual Data Storage Networking

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved