Tag: SNW

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SNW (And other conferences) Want and Need You!

Not to worry, its not yet time for phrases such as “Ask not what a conference can do for you, ask what you can do for a conference…”, at least I hope until some clever marketer tries that theme to stimulate conference participation short of an IT conference bailout package.

Uncle Conference wants you!

Conferences Want and Need You

Last week I received as did many other IT industry analyst, bloggers, consultants, media and press an invitation to apply and be considered for free admission (they waive the $1,000+ registration fee) to attend and cover the upcoming Computerworld/IDG and SNIA co-produced Storage Networking World (SNW) event in Orlando April 2009. Ok, nothing out of the ordinary here, as there are several events that do the same thing where you are sent out an invite to apply and attend and if accepted to attend, your registration fee is waived. Meanwhile other venues simply send you the pre-accepted invite and thanks for prior participating forgoing the whole apply, register and be accepted game.

What I find interesting here is that out of all the usual conference, expos, seminars and so forth that I get invited to attend, or to keynote and speak at, two stood out this past week. Those being SNW and the other being upstart The Business Development (BD) Event to be held in Boston in June 2009. Big vendor centric shows like EMCworld and VMworld among others will probably continue albeit with some fine tuning. While some vendors are cutting back or postponing their customer, or media and analyst events, as well as some of the large mega analyst firms like Gartner among others are cutting back or canceling their conferences due to tough economic times, events like the TechTarget Storage Decisions which are IT customer/user focused events are being fine tuned to be more effective as well as taking the message to the people who are under travel and time restrictions via custom local events and seminars.

Likewise, traditional big industry vertical shows like SNW are having to get more aggressive to get both their paying customers (e.g. vendor sponsors, media sponsors, people who pay the registration fee) to show up and participate as well as to get the industry analysts, bloggers, consultants, media and press to show up and cover the event. I’m guessing Jon Toigo over at Drunkendata must be salivating given some of his past posts that SNW is issuing announcements on MSNBC and other venues via Marketwire inviting industry media and analyst to attend the spring SNW. I wonder if Jon Toigo will be issuing similar announcements to all industry media and analyst or if his upcoming C4 conference in May will be an exclusive and by invitation only event?

In the face of all of these changes, there’s also a new upstart event for business development and networking amongst vendors, vars, press, media, analyst, customers, consultants and others, something that SNW used to be known for the storage industry as the place to go. In June 2009, a new event, "The BD Event" will be held in Boston with a simple value proposition, avoid the high costs and restrictions of some other venues, for a relatively small fee to basically cover cost, show up and meet and do some business.

What does this all mean and what will I be doing in 2009 regarding industry activities, seminars, shows, conferences and events?

I’m pleased to announce (don’t worry, I wont be issuing a press release as I did that this past week for my new book) that I have been accepted to attend SNW in Orlando, now I need to decide if I’m actually going to attend or not. I may end up doing what I did last fall which is fly in for a day for some meetings and tie into some other activities in the area.

I like the theme of the BD event in June and have it penciled in however have not committed with the Duplessie’s yet. Storage Decisions will be on the calendar as its a great place for meeting with and hearing what’s on the mind of the IT professionals as opposed to hearing it second or third hand from others. As for other venues and events, there will be more posted on the StorageIO events page through out the year.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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Downloads for fall 2008 San Francisco Storage Decisions now available

The TechTarget Storage Media Group has posted on Bitpipe the session presentations from the recent fall (November 17-19th) 2008 San Francisco Storage Decisions event. If you have never been to a Storage Decisions event, it?s a great venue for meeting with IT and storage professionals as well as vendors who also show up to show their wares and meet with the attendees. Make no mistake about it, Storage Decisions is not a vendor to vendor meet and industry network event like SNW or a vendor sponsored user group like VMworld or EMCworld, rather, its focused on the IT and storage professional and encourages speakers to be frank and candid in their discussions of technologies, techniques and even of vendors and their solutions.

In addition to doing a keynote session Wednesday evening November 19th on ?Hot Storage Topics for Channel Professionals? at the Storage Strategies for Channel Professionals Dinner event, I also did two presentations at Storage Decisions one in the management and executive track Management and Executive Track on Green and Efficient Storage , an (updated version from what was covered in September 2008 at New York) timely theme given my new book ?The Green and Virtual Data Center? (Auerbach) along with another session in the Storage and capacity management track of  ?Clustered and Grid Storage — From SMB, to Scientific, to Social Networking and Web 2.0? (also updated from September 2008)

View the entire list of all Storage Decisions sessions here.

A big thanks to all who came out last week in San Francisco at Storage Decisions and who attended the sessions enabling great discussion and insight both during the sessions, as well as during lunches, breaks and exhibition hours.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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Spring 2008 Storage Descisions Wrap-Up

Once again the Techtarget (TT) folks put on a great event at the spring 2008 edition of Storage Decisions (SD) event in Chicago, tip of the hat to the whole TT crew. SD is known as an IT consumer/user event as opposed to industry events like SNW that are known as a vendor to vendor networking event. TT has added a new form over the past year that occurs the day/night before SD focused on the channel and var audiences with a dinner networking seminar called StorageStrategies. While SD continues to be focused on the IT consumer aka user, the TT channel program is a means for vendors to get in front of perspective channel partners to tell their story and value proposition of why they should be partnered. It?s a fun and growing event that I have been involved with for over a year now talking with the channel folks about issues and opportunities to address the various needs IT organizations. If you are a vendor looking to expand your channel presence, or, a channel partner var looking for new solutions, technologies and partners, these series are a great way of networking.

The main focus however last week was the SD event which had a great turnout of around 550 IT and storage professionals (not counting vendors, exhibitors, vars, media and analysts). To put the attendance in perspective compared to other events. I guess you could virtualizes the attendance of IT folks at about 65,431 however the reality number quoted by TT and observed (during the sessions, lunch and so forth) was in the mid 500?s (not including vendors, exhibitors, vars, media, analysts, hotel personal, stumping politicians, high school marching bands, tour groups and the homeless). Talking with vendors and exhibitors, the census was that they were either getting a boat load of good leads, or, getting actual appointments and meetings for near term opportunities that might help their sales reps win or buy a new boat, car, home, or cup of coffee.

Having been both a customer and a vendor before becoming an analyst years ago, it?s fun to walk the exhibit area listening and watching the different approaches and pitches by the booth personal. Some are focused on just getting leads, some on showing you?re their demo, some on how well they memorized their buzzword laden sales pitch, some can even give you their elevator value prop pitch in less than 30 seconds to get you to stay for another five minutes prompting a rescheduling to give them another 20 minutes of time. I?m still waiting for some vendor to bring in the carnival midway skills game where participants use a water gun or other item to know that particular vendors competitors logo on a target down, or, to knock down various IT issues.

In between all my meetings, presentations, recording some new video techtalks (Data footprint reduction, hot topics for the channel, clustered storage and NAS for SMBs) and other activity at the recent Storage Decisions event in Chicago this past week, I was able to meet up with some friends and former co-workers for a relaxing dinner at Buddy Guy?s Legends across the street from the event hotel. Performing on stage was Vino Louden who plays the guitar with the sole and feeling of Stevie Ray Vaughn and creative flare of Jimmy Page backed by his three man band. If you have never been to Legends you still have time to go there as the joint is staying open until their new facility is ready.

As soon as TechTarget posts the links to the session presentations including my talks on ?Clustered Storage and NAS? that included Web 2.0 and bulk storage as well as my talk about ?Green and Energy Efficient Storage? I will post them on this blog.

Cheers
GS

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Power, Cooling, Floor-space, Environmental (PCFE) and Green Metrics

The Metrics and Measurement page on www.greendatastorage.com has been updated along with other pages covering IT data center PCFE and green topics for servers, storage, networks and facilities. Have a look.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Do Disk based VTLs draw less power than Tape?

The tape is dead debates rage on as they have for a decades which make for good press and discussion or debate during slow times, similar to coverage of what Britney Spears or Paris Hilton are or are not wearing.

In the on-going debates and Greenwashing of what technology or vendor is greener to prevent global warming, some recent tape is dead flare-ups have occurred including one hinting that tape libraries can draw more power than a disk based VTL with de-dupe are discussed over on Tony Pearson of IBM fame blog site as well as Beth Pariseau of TechTarget StorageSoup site.

I posted some comments on those sites along along with a link to a StorageIO Industry Trends and Perspective report titled “Energy Savings without Performance Compromise” as an example (look for an updated version of the comparison charts in the report in the not so distant future). The report looks at how different storage tiers including on-line disk, MAID, MAID 2.0 and tape libraries vary to address different PCFE (power, cooling, floor-space, environment) issues while supporting various service levels including performance, availability, capacity and energy use.

Additional related material can be found at www.storageio.com and www.greendatastorage.com including the Industry Trends and Perspective Report Business “Benefits of Data Footprint Reduction in general covering archiving, compression (on-line and off-line) along with de-duplication

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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SNW Spring 2008

The Spring 2008 edition of SNW was this past week in Orlando FL and I spent a couple of days there for some briefings as well as give a presentation.

From an attendance standpoint, certainly it did not feel or look like one of the largest SNW events that I have been to over that past several years and yes there were in fact some real IT personal there, however nothing like on the scale of what you would see at a Storage Decisions, VMworld or any of the other customer/IT personal focused show.

However keeping in mind that SNW is first a vendor and SNIA event that just happens to have some IT customers attending. This edition of SNW seemed more sparse given the size of the venue and how spread out things were along with the high degree of over-subscription or number of concurrent sessions (which had from 7 to up to 8 sessions at the same time) that are trying to be squeezed into a small timeframe with a relatively small audience compared to other events.

For me it was time well spent with the great meetings and ad-hoc discussions that I had in the short period while in Orlando even with the decline in attendance compared to past years. There is a shift going on and there are certainly many other large events to compete with SNW for attendees and participants many of which particularly for IT customers seem to be growing in popularity.

IMHO its time for the SNW show organizers to take a good look at the model of SNW Europe for some ideas on how to tweak and tune the US-based event especially if they want to continue to do a twice a year event.

Here’s a link to download a copy of my presentation Beyond Green-wash: Power, Cooling, Floor-space, Environmental (PCFE) and green Issues, Trends and Solutions from SNW.

On the StorageIO website you can find links to industry Trends and Perspective white papers as well as other content addressing PCFE and green related issues including MAID, Intelligent Power Management and MAID 2.0, SSD, Virtualization and Data Footprint Reduction among others.

Drop me a note or comment about what you are encountering or your thoughts or any interesting findings about IT data center PCFE and green issues and check out storageioblog.com if you have not recently done so.

Ok, nuff said, for now…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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StorageIO Spring Keynote and Speaking tour V2.008

Several new keynote and speaking engagements involving myself have been added to the StorageIO events page including among others:

April 8th, 2008 – SNW Orlando FL
Beyond Green-Wash:
IT Data Center Power, Cooling, Floor Space and Environmental (PCFE) Topics and Trends V2.008
This talk will move past what are the issues and reasons for going green and get right to the point of what you can do today leveraging various technologies, techniques and best practices to address PCFE and green environmental issues including EHS, low power and economic sustainment in an environmental friendly manner as well as what to include in a long term green strategy for your data center.

Chicago, May 13th-15th – StorageDecisions
Clustered Storage:
From SMB, to Scientific, to Social Networking and Web 2.0
The growth of structured and unstructured data continues at an explosive rate in most environments resulting in a constantly expanding data footprint requiring data and storage management resources. Similarly, the relative ease of use of NFS and Windows CIFS file sharing based storage, also known as Network Attached Storage (NAS), has led to a proliferation of NAS and Windows file servers which are not all that different from how the ease of use of personal computers (PCs) resulted in desktop and server sprawl. With the focus of many IT organizations today to do more with less, or, do more with what you have, clustered storage and clustered file serving have become a popular option to support modular, scalable and flexible growth. Clustered storage including clustered file serving, grid and web 2.0 based storage solutions are no longer confined to the specific high performance scientific applications they are commonly associated. Clustered storage serving is commonly being deployed to support a wide diversity of applications including commercial, entertainment or media, Web 2.0 and social networking along with grid, cloud and traditional scientific needs.

This session takes a look at among other topics:
? Look at what different clustered storage vendors are claiming and how their solutions differ
? Fact vs. Fiction, Myths and Realties of clustered storage
o Grid vs. Clusters, Cluster vs. Grid, what?s the differences
o Clustered storage is only for ultra large environments like Google
o Clustered file serving is only for high performance (HPC) environments
o SMBs and bulk storage applications can not benefit from clustered storage
? What are the caveats to be aware of when deploying clustered storage?
? What are some emerging trends and solutions to keep an eye on for clustered storage
? What are some questions that some vendors do not want you to ask about their solutions!

Green and Environmental Friendly Storage:
Practical Ways to Achieve Energy Efficiency
Green is in-and every storage vendor out there has a green story to tell. Despite the vendor and industry hyperbole about the environmental benefits of their products, there are still no standard metrics by which to measure and compare power consumption or energy efficiency claims. The challenge is sorting out and closing the gap between vendor green messaging and IT data center issues including power, cooling, floor space and other environmental topics including RoHS and e-waste disposal. This session looks at several practical techniques and technologies that you can leverage today to achieve an energy efficiency data center to sustain business growth in an economical and ecological friendly manner.

Topics that will be covered include among others:
? How truthful are vendor claims and what is ?Green wash?
? Facts and Fiction, Myths and Realities:
o Storage is cheaper to buy than to power
o Power avoidance vs. energy efficiency
o Are Solid State Devices (SSD) the silver bullet?
o Dedupe vs. Archive vs. Compression vs. Consolidation
? What?s real and achievable today, what are your options?
? Measuring and determining energy efficiency with emerging metrics
? How to do more with what you have and avoid forklift upgrades
? Who is the ?Greenest of them all? and where to learn more

I will also be keynoting at several TechTarget seminar series events around the U.S. including
StorageIO events page located here.

Cheers
GS

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Trains Going “Green”, ah, well, maybe “Blue”…

With all of the global focus on going green, saving the planet, green IT and green storage all of which are good when like so many other things when done in moderation, the focus especially around IT and even aviation tends to be around green house gas (GHG), Co2/Carbon Offsets and so forth. Well, when I read this article about what India is doing to make their trains more green it got me thinking, perhaps a more moderate or balanced approach to green messaging should include more looking down at the ground than up in the sky.

That is, focus on some additional issues including ewaste with rules such as RoHS, WEEE among others in addition to the focus on reducing carbon and GHGs. By spending some time looking down as opposed to just looking up so to speak, you can reduce the chances of stepping in something undesirable as well as seeing real issues including power, cooling, floor space, environmental (PCFE) related items that can be addressed as well as on a go forward basis.

Interested in green IT and storage along with associated PCFE topics? I will be presenting at SNW in Orlando in April as well as Storage Decisions in May in Chicago on those and other related topics, learn more at the StorageIO events page. If you will be at any of those venues, stop by and say hello.

Cheers
GS