The Spring 2008 edition of SNW was this past week in Orlando FL and I spent a couple of days there for some briefings as well as give a presentation.
From an attendance standpoint, certainly it did not feel or look like one of the largest SNW events that I have been to over that past several years and yes there were in fact some real IT personal there, however nothing like on the scale of what you would see at a Storage Decisions, VMworld or any of the other customer/IT personal focused show.
However keeping in mind that SNW is first a vendor and SNIA event that just happens to have some IT customers attending. This edition of SNW seemed more sparse given the size of the venue and how spread out things were along with the high degree of over-subscription or number of concurrent sessions (which had from 7 to up to 8 sessions at the same time) that are trying to be squeezed into a small timeframe with a relatively small audience compared to other events.
For me it was time well spent with the great meetings and ad-hoc discussions that I had in the short period while in Orlando even with the decline in attendance compared to past years. There is a shift going on and there are certainly many other large events to compete with SNW for attendees and participants many of which particularly for IT customers seem to be growing in popularity.
IMHO its time for the SNW show organizers to take a good look at the model of SNW Europe for some ideas on how to tweak and tune the US-based event especially if they want to continue to do a twice a year event.
Here’s a link to download a copy of my presentation Beyond Green-wash: Power, Cooling, Floor-space, Environmental (PCFE) and green Issues, Trends and Solutions from SNW.
On the StorageIO website you can find links to industry Trends and Perspective white papers as well as other content addressing PCFE and green related issues including MAID, Intelligent Power Management and MAID 2.0, SSD, Virtualization and Data Footprint Reduction among others.
Drop me a note or comment about what you are encountering or your thoughts or any interesting findings about IT data center PCFE and green issues and check out storageioblog.com if you have not recently done so.
Ok, nuff said, for now…
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