StorageIO books by Greg Schulz added to Intel Recommended Reading Lists

My two most recent books The Green and Virtual Data Center and Cloud and Virtual Data Storage Networking both published by CRC Press/Taylor and Francis have been added to the Intel Recommended Reading List for Developers.

Intel Recommended Reading

If you are not familiar with the Intel Recommended Reading List for Developers, it is a leading comprehensive list of different books across various technology domains covering hardware, software, servers, storage, networking, facilities, management, development and more.

Cloud and Virtual Data Storage NetworkingIntel Recommended Reading List

So what are you waiting for, check out the Intel Recommended Reading list for Developers where you can find a diverse line up of different books of which I’m honored to have two of mine join the esteemed list. Here is a link to a free chapter download from Cloud and Virtual Data Storage Networking.

Ok, nuff said for now.

cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Can I ask for your support? Please vote for my blog

No Im not running for any elected office in a political or other organizational capacity, more on the voting stuff in a moment.

Let me start out by saying thank you to all of you who have and continue to read theses posts from where ever that happens to be from.

I also want to thank all of the sites and venues that pickup my blog feeds to make it easier for readers to view the content as well as thanks for all of the great comments and discussions.

Doing some recent end of year clean up and preparation for 2012, I was going back looking at some blog history and realized that StorageIOblog was launched back in late fall of 2006. For those not aware, my full blog feed is https://storageioblog.com/RSSfull.xml and there is also a brief feed at https://storageioblog.com/RSS.xml and the full archives going back to 2006 can be found at https://storageioblog.com/RSSfullArchive.xml.

Ok, now back to the voting stuff.

It is that time of the year to cast your vote over at Eric Sieberts (aka @ericsiebert) vsphere-land site where my StorageIOblog is among around 180 different IT technology blogs nominated for inclusion and balloting, many of whom are also fellow vExperts. The blogs over at vsphere-land cover diverse topics, technologies, trends and themes including servers, storage, networking, cloud, virtualization, security and related topic themes.

Here is the announcement for the 2012 vsphere-land voting.

Some of the blogs have been around for many years while there is also a category for new less than a year old. In this years voting, anyone can vote however only one ballot per person, there the top ten where you can pick up to ten different blogs and then rank those.

There are categories for virtualization, cloud and storage focused as well as for independent bloggers (e.g. non vendors) as well as for news and media venues. The blogs that are part of the balloting were all via open nomination and if yours or your favorite blog is not on the list, go easy on Eric as he made multiple attempts via different venues to make the process known (hint, make sure Eric knows of your site, however also follow him and his sites for the future).

The voting is up and running until February 7 2012 at this site here.

Check out the voting, balloting and polling process where you can select my StorageIOblog as one of ten overall selections, as well as rank it within those ten, then select StorageIOblog in the storage category as well as in the independent blogger categories if you are so inclined (thanks in advance).

Also, check out Erics great books Maximum vSphere along with VMware VI3 implementation at Amazon.com among other venues.

Ok, nuff said for now, please get out and vote and thank in advance for your interest and support.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking now on Kindle

It only makes sense that a book about Clouds, Virtualization, Data Storage and Networking be available via a cloud service in electronic format. Today Amazon and my publisher (CRC Press Taylor and Francis) released a Kindle version of my new book Cloud and Virtual Data Storage Networking which joins the previously released hardcopy version also available at Amazon.com among other venues.

Cloud and Virtual Data Storage Networking book on Kindle

Cloud and Virtual Data Storage Networking has been declared The New Enterprise Tech Bible by noted industry blogger and host of the Nekkid Tech (@NekkidTech) pod cast Greg Knieriemen (@Knieriemen). Check out Episode #11 (The Enterprise Tech Bible) of the Nekkid Tech pod cast show here.

Comments and reviews about Cloud and Virtual Data Storage Networking can be found at Amazon.com along with those from Stephen Guendert, PhD (@DrSteveGuendert) at CMG MeasureIT (@cmgnews) who says: Gregs latest book is the ibuprofen that will make these cloud computing information overload headaches go away. Cloud and Virtual Data Storage Networking is the single source you can read to get a clear understanding of the fundamentals of the cloud.

Greg Brunton, EDS, an HP Company commented: With all the chatter in the market about cloud storage and how it can solve all your problems, the industry needed a clear breakdown of the facts and how to use Cloud cloud storage effectively. Gregs latest book does exactly that.

Google preview of Cloud and Virtual Data Storage Networking book

Want to know more besides viewing the Google preview above?

Check out this free PDF download of Chapter 1 and view a PDF flyer with more information about the book including discount codes for ordering via the CRC Press or visit the StorageIO books page. In addition to Amazon Kindle version, other ebook formats including (PDF) are available here (bookdepository.com), and here (CRCnetBase) including each chapter.

View this post which has links too more information about cloud conversations and discussions.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

SNW Fall 2011 revisited and SNIA Emerald program

A couple of weeks ago I traveled down to Orlando Florida for a few days to attend the fall 2011 SNW (Storage Networking World) produced in conjunction by IDG Computerworld and the Storage Networking Industry Association (SNIA).

SNIA and SNW

While at the Orlando event, SNIA executive director Leo Legar asked me how many SNWs I had attended and my responses was on which continent?

My answer was part in fun however also serious as I have been attending SNWs (in addition to other SNIA events) for over ten years in both North and South America as well as in Europe including presenting SNIA tutorials and SNW sessions.

SNW is always good for meeting up with old friends and acquaintances along with meeting new ones including twitter tweeps (hashtag #snwusa #snw2011 @sniacloud @snwusa) and the recent event was no exception. Granted SNW is smaller than it was during its peak in the mid 2000s however it was great to go for a couple of days of meetings, checking out the expo hall and some sessions as well as getting out and about meeting people involved with servers, storage, networking, virtualization, cloud, hardware, software and services.

SNW remains as its name implies (Storage Networking World) an event around networking as in conversations, learning, knowledge exchange, information gathering and meetings not to mention the hands on lab. I found the two days I was there adequate to get the meetings and other activities I had planned, along with time for impromptu meetings. ANother observation was that during the peak of the large mega SNW events, while there were more meetings, they were also much shorter along the lines of speed dating vs. those a couple of weeks ago where there was time to have quality conversations.

Some of the news at the recent SNW event, involved SNIA and their Green Storage Initiative (GSI) announcing the availability of the Emerald program Green IT storage energy metrics that have been in the works for several years. The SNIA Emerald program consists of specifications, taxonomies, metrics and measurements standards to gauge various types of storage power or energy usage to gauge its effectiveness. In other words, yes, Green IT and Green storage are still alive, they just are not as trendy to talk about as they were a few years ago which a shift in focus towards productivity, effective use and supporting growth to help close the green gap and missed IT as well as business opportunities.

Also during the recent SNW event, I did a book signing event sponsored by SNIA. If you have not done so, check out the SNIA Cloud Storage Initiative (CSI) who arranged for several of my new book Cloud and Virtual Data Storage Networking to be given away. Book signings are fun in that I get to meet lots of people and hear what they are doing, encountering, looking for, have done, concerned or excited about. It was handy having SNIA CSI material available at the table as I was signing books and visiting with people to be able to give them information about things such as CDMI not to mention hearing what they were doing or looking for. Note to SNIA, if we do this again, lets make sure to have someone from the CSI at the table to join in the fun and conversations as there were some good ones. Learn more about the activities of the SNIA CSI including their Cloud Data Management Initiative (CDMI) here.

SNIA Cloud Storage Initiaive CSI

Thanks again to SNIA for arranging the book signing event and for those who were not able to get a copy of my new book before they ran out, my publisher CRC Press Taylor and Francis has arranged a special SNIA and SNW discount code. To take advantage of the SNIA and SNW discount code, go to the CRC Press web site (here) and apply the discount code KVK01 during checkout for catalog item K12375 (ISBN: 9781439851739).

30 percent discount code for Cloud and Virtual Data Storage Networking Book

Thanks again to Wayne Adams (@wma01606), Leo Legar and Michael Meleedy among others who arranged for a fantastic fall 2011 SNW event along with everyone who participated in the book signing event and other conversations while in Orlando and to those who were involved virtually via twitter.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Commentary on Clouds, Storage, Networking, Green IT and other topics

Rather than doing a bunch of separate posts, here is a collection of different perspectives and commentary on various IT and data storage industry activity.

Various comments and perspectives

In this link are comments and perspectives regarding thin provisioning including how it works as well as when to use it for optimizing storage space capacity. Speaking of server and storage capacity, here in this link are comments on what server and storage would be needed to support an SMB office of 50 people (or more, or less) along with how to back it up.

For those interested or in need of managing data and other records in this link are comments on preparing yourself for regulatory scrutiny.

Storage networking interface or protocol debates (battles) can be interesting, in this link, see the role of iSCSI SANs for data storage environments. Lets not forget about Fibre Channel over Ethernet (FCoE) which is discussed in this link and here in this link. Here in this link are comments about how integrated rackem, stackem and package bundles stack up. To support increased continued demand for managed service providers (MSP), cloud and hosted services providers are continuing to invest in their infrastructures, so read some comments here. While technology plays a role particular as it matures, there is another barrier to leveraging converged solutions and that is organizational, read some perspectives and thoughts here.

Storage optimization including data footprint reduction (DFR) can be used to cut costs as well as support growth. In this link see tips on reducing storage costs and additional perspectives in this link to do more with what you have. Here in this link are some wit and wisdom comments on the world of disaster recovery solutions. Meanwhile in this link are perspectives for choosing the right business continuity (BC) and disaster recovery (DR) consultant. In this link are comments on BC and DR including planning for virtualization and life beyond consolidation. Are disk based dedupe and virtual tape summit resources libraries a hold over for old backup, or a gateway to the future, see some perspectives on those topics and technologies in this link.

Here are some more comments on DR and BC leveraging the cloud while perspectives on various size organizations looking at clouds for backup in this piece here. What is the right local, cloud or hybrid backup for SMBs, check out some commentary here while viewing some perspectives on cloud disaster recovery here. Not to be forgotten, laptop data protection can also be a major headache however there are also many cures discussed in this piece here.

The Storage Networking Industry Association (SNIA) Green Storage Initiative (GSI) debut their Emerald power efficiency measurement specification recently, read some perspectives and comments in this link here. While we are on the topic of data center efficiency and effectiveness, here in this link are perspectives on micro servers or mini blade systems. Solution bundles also known as data center in a box or SAN in a CAN have been popular with solutions from EMC (vBlocks) and NetApp (FlexPods) among others, read perspectives on them in this link.

Buzzword bingo

What would a conversation involving data storage and IT (particularly buzzword bingo) be without comments about Big Data and Big Bandwidth which you can read here.

Want to watch some videos, from Spring 2011 SNW, check out starting around the 15:00 to 55:00 time scale in this video from the Cube where various topics are discussed. Interested in how to scale data storage with clustered or scale up and out solutions, check out this video here or if you want to see some perspectives on data de duplication watch this clip.

Various comments and perspectives

Here is a video discussing SMBs as the current sweet spot for server virtualization with comments on the SMB virtualization dark side also discussed here. Meanwhile here are comments regarding EMC Flashy announcements from earlier this year on the Cube. Check out this video where I was a guest of Cali Lewis and John MacArthur on the Cube from the Dell Storage Forum discussing a range of topics as well as having some fun. Check out these videos and perspectives from VMworld 2011.

Whats your take on choosing the best SMB NAS? Here are some of my perspectives on choosing a SMB NAS storage system. Meanwhile here are some perspectives on enterprise class storage features finding their way into SMB NAS storage systems.

Meanwhile industry leaders EMC and NetApp have been busy enhancing their NAS storage solutions that you can read comments here.

Are you familiar with the Open Virtualization Alliance (OVA)? Here are some comments about OVA and other server virtualization topics.

Whats your take on Thunderbolt the new interconnect Apple is using in place of USB, here are my thoughts. Meanwhile various other tips and Ask the Expert (AtE) and discussion can be found here.

Check out the above links, as well view more perspectives, comments and news here, here, here, here and here.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Check out these top 50 IT blogs

The other day I saw something come in via the net about a top 50 IT blog list from Biztech Magazine, so being curious I clicked on the link (after making sure that it was safe).

To my surprise, I saw my blog (aka Gregs StorageIOblog) listed near the top (they sorted by blog name order) of the top 50 IT blog sites that they listed.

Must-Read IT Blog

Im honored to have been included in such an esteemed and diverse list of blogs spanning various technologies, topics and IT focus areas.

Congratulations to all that made the list as well as others blogs that you will want to add to your reading lists including those mentioned over on Calvin Zitos (aka @hpstorageguy) blog.

Check out the top 50 IT blog list here.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking book released

Ok, it’s now official, following its debut at the VMworld 2011 book store last week in Las Vegas, my new book Cloud and Virtual Data Storage Networking (CRC Press) is now formally released with general availability announced today along with companion material located at https://storageioblog.com/book3 including the Cloud and Virtual Data Storage Networking LinkedIn group page launched a few months ago. Cloud and Virtual Data Storage Networking (CVDSN) a 370 page hard cover print is my third solo book that follows The Green and Virtual Data Center (CRC Press 2009) and Resilient Storage Networks (Elsevier 2004).

Cloud and Virtual Data Storage Networking Book by Greg Schulz
CVDSN book was on display at VMworld 2011 book store last week along with a new book by Duncan Epping (aka @DuncanYB ) and Frank Denneman (aka @frankdenneman ) titled VMware vSphere 5 Clustering Technical Deepdive. You can get your copy of Duncan and Franks new book on Amazon here.

Greg Schulz during book signing at VMworld 2011
Here is a photo of me on the left visiting a VMworld 2011 attendee in the VMworld book store.

 

Whats inside the book, theme and topics covered

When it comes to clouds, virtualization, converged and dynamic infrastructures Dont be scared however do look before you leap to be be prepared including doing your homework.

What this means is that you should do your homework, prepare, learn, and get involved with proof of concepts (POCs) and training to build the momentum and success to continue an ongoing IT journey. Identify where clouds, virtualization and data storage networking technologies and techniques compliment and enable your journey to efficient, effective and productive optimized IT services delivery.

 

There is no such thing as a data or information recession: Do more with what you have

A common challenge in many organizations is exploding data growth along with associated management tasks and constraints, including budgets, staffing, time, physical facilities, floor space, and power and cooling. IT clouds and dynamic infrastructure environments enable flexible, efficient and optimized, cost-effective and productive services delivery. The amount of data being generated, processed, and stored continues to grow, a trend that does not appear to be changing in the future. Even during the recent economic crisis, there has been no slow down or information recession. Instead, the need to process, move, and store data has only increased, in fact both people and data are living longer. CVDSN presents options, technologies, best practices and strategies for enabling IT organizations looking to do more with what they have while supporting growth along with new services without compromising on cost or QoS delivery (see figure below).

Driving Return on Innovation the new ROI: Doing more, reducing costs while boosting productivity

 

Expanding focus from efficiency and optimization to effectiveness and productivity

A primary tenant of a cloud and virtualized environment is to support growing demand in a cost-effective manner  with increased agility without compromising QoS. By removing complexity and enabling agility, information services can be delivered in a timely manner to meet changing business needs.

 

There are many types of information services delivery model options

Various types of information services delivery modes should be combined to meet various needs and requirements. These complimentary service delivery options and descriptive terms include cloud, virtual and data storage network enabled environments. These include dynamic Infrastructure, Public & Private and Hybrid Cloud, abstracted, multi-tenant, capacity on demand, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) among others.

Convergence combing different technology domains and skill sets

Components of a cloud and virtual environment include desktop, servers, and storage, networking, hardware, and software, services along with APIs and software stacks. This include virtual and physical desktops, data, voice and storage networks, LANs, SANs, MANs, WANs, faster blade and rack servers with more memory, SSD and high-capacity storage and associated virtualization tools and management software. True convergence combines leveraging technology and people, processes and best practices aligned to make the most of those resources to deliver cost-effective services delivery.

 

Best people, processes, practices and products (the four Ps)

Bringing all the various components together is the Ps (people skill sets, process, practices and products). This means leveraging and enhancing people skill sets and experience, process and procedures to optimize workflow for streamlined service orchestration, practices and policies to be more effectively reducing waste without causing new bottlenecks, and products such as racks, stacks, hardware, software, and managed or cloud services.

 

Service categories and catalogs, templates SLO and SLA alignment

Establishing service categories aligned to known service levels and costs enables resources to be aligned to applicable SLO and SLA requirements. Leveraging service templates and defined policies can enable automation and rapid provisioning of resources including self-service requests.

 

Navigating to effective IT services delivery: Metrics, measurements and E2E management

You cannot effectively manage what you do not know about; likewise, without situational awareness or navigation tools, you are flying blind. E2E (End to End) tools can provide monitoring and usage metrics for reporting and accounting, including enabling comparison with other environments. Metrics include customer service satisfaction, SLO and SLAs, QoS, performance, availability and costs to service delivered.

 

The importance of data protection for virtual, cloud and physical environments

Clouds and virtualization are important tools and technologies for protecting existing consolidated or converged as well as traditional environments. Likewise, virtual and cloud environments or data placed there also need to be protected. Now is the time to rethink and modernize your data protection strategy to be more effective, protecting, preserving and serving more data for longer periods of time with less complexity and cost.

 

Packing smart and effectively for your journey: Data footprint reduction (DFR)

Reducing your data footprint impact leveraging data footprint reduction (DFR) techniques, technologies and best practices is important for enabling an optimized, efficient and effective IT services delivery environment. Reducing your data footprint is enabled with clouds and virtualization providing a means and mechanism for archiving inactive data and for transparently moving it. On the other hand, moving to a cloud and virtualized environment to do more with what you have is enhanced by reducing the impact of your data footprint. The ABCDs of data footprint reduction include Archiving, Backup modernization, Compression and consolidation, Data management and dedupe along with Storage tiering and thin provisioning among other techniques.

Cloud and Virtual Data Storage Networking book by Greg Schulz

How the book is laid out:

  • Table of content (TOC)
  • How the book is organized and who should read it
  • Preface
  • Section I: Why the need for cloud, virtualization and data storage networks
  • Chapter 1: Industry trends and perspectives: From issues and challenges to opportunities
  • Chapter 2: Cloud, virtualization and data storage networking fundamentals
  • Section II: Managing data and resources: Protect, preserve, secure and serve
  • Chapter 3: Infrastructure Resource Management (IRM)
  • Chapter 4: Data and storage networking security
  • Chapter 5: Data protection (Backup/Restore, BC and DR)
  • Chapter 6: Metrics and measurement for situational awareness
  • Section III: Technology, tools and solution options
  • Chapter 7: Data footprint reduction: Enabling cost-effective data demand growth
  • Chapter 8: Enabling data footprint reduction: Storage capacity optimization
  • Chapter 9: Storage services and systems
  • Chapter 10: Server virtualization
  • Chapter 11: Connectivity: Networking with your servers and storage
  • Chapter 12: Cloud and solution packages
  • Chapter 13: Management and tools
  • Section IV: Putting IT all together
  • Chapter 14: Applying what you have learned
  • Chapter 15: Wrap-up, what’s next and book summary
  • Appendices:
  • Where to Learn More
  • Index and Glossary

Here is the release that went out via Business Wire (aka Bizwire) earlier today.

 

Industry Veteran Greg Schulz of StorageIO Reveals Latest IT Strategies in “Cloud and Virtual Data Storage Networking” Book
StorageIO Founder Launches the Definitive Book for Enabling Cloud, Virtualized, Dynamic, and Converged Infrastructures

Stillwater, Minnesota – September 7, 2011  – The Server and StorageIO Group (www.storageio.com), a leading independent IT industry advisory and consultancy firm, in conjunction with  publisher CRC Press, a Taylor and Francis imprint, today announced the release of “Cloud and Virtual Data Storage Networking,” a new book by Greg Schulz, noted author and StorageIO founder. The book examines strategies for the design, implementation, and management of hardware, software, and services technologies that enable the most advanced, dynamic, and flexible cloud and virtual environments.

Cloud and Virtual Data Storage Networking

The book supplies real-world perspectives, tips, recommendations, figures, and diagrams on creating an efficient, flexible and optimized IT service delivery infrastructures to support demand without compromising quality of service (QoS) in a cost-effective manner. “Cloud and Virtual Data Storage Networking” looks at converging IT resources and management technologies to facilitate efficient and effective delivery of information services, including enabling information factories. Schulz guides readers of all experience levels through various technologies and techniques available to them for enabling efficient information services.

Topics covered in the book include:

  • Information services model options and best practices
  • Metrics for efficient E2E IT management and measurement
  • Server, storage, I/O networking, and data center virtualization
  • Converged and cloud storage services (IaaS, PaaS, SaaS)
  • Public, private, and hybrid cloud and managed services
  • Data protection for virtual, cloud, and physical environments
  • Data footprint reduction (archive, backup modernization, compression, dedupe)
  • High availability, business continuance (BC), and disaster recovery (DR)
  • Performance, availability and capacity optimization

This book explains when, where, with what, and how to leverage cloud, virtual, and data storage networking as part of an IT infrastructure today and in the future. “Cloud and Virtual Data Storage Networking” comprehensively covers IT data storage networking infrastructures, including public, private and hybrid cloud, managed services, virtualization, and traditional IT environments.

“With all the chatter in the market about cloud storage and how it can solve all your problems, the industry needed a clear breakdown of the facts and how to use cloud storage effectively. Greg’s latest book does exactly that,” said Greg Brunton of EDS, an HP company.

Click here to listen and watch Schulz discuss his new book in this Video about Cloud and Virtual Data Storage Networking book by Greg Schulz video.

About the Book

Cloud and Virtual Data Storage Networking has 370 pages, with more than 100 figures and tables, 15 chapters plus appendices, as well as a glossary. CRC Press catalog number K12375, ISBN-10: 1439851735, ISBN-13: 9781439851739, publication September 2011. The hard cover book can be purchased now at global venues including Amazon, Barnes and Noble, Digital Guru and CRCPress.com. Companion material is located at https://storageioblog.com/book3 including images, additional information, supporting site links at CRC Press, LinkedIn Cloud and Virtual Data Storage Networking group, and other books by the author. Direct book editorial review inquiries to John Wyzalek of CRC Press at john.wyzalek@taylorfrancis.com (twitter @jwyzalek) or +1 (917) 351-7149. For bulk and special orders contact Chris Manion of CRC Press at chris.manion@taylorandfrancis.com or +1 (561) 998-2508. For custom, derivative works and excerpts, contact StorageIO at info@storageio.com.

About the Author

Greg Schulz is the founder of the independent IT industry advisory firm StorageIO. Before forming StorageIO, Schulz worked for several vendors in systems engineering, sales, and marketing technologist roles. In addition to having been an analyst, vendor and VAR, Schulz also gained real-world hands on experience working in IT organizations across different industry sectors. His IT customer experience spans systems development, systems administrator, disaster recovery consultant, and capacity planner across different technology domains, including servers, storage, I/O networking hardware, software and services. Today, in addition to his analyst and research duties, Schulz is a prolific writer, blogger, and sought-after speaker, sharing his expertise with worldwide technology manufacturers and resellers, IT users, and members of the media. With an insightful and thought-provoking style, Schulz is also author of the books “The Green and Virtual Data Center” (CRC Press, 2009) which is on the Intel developers recommended reading list and the SNIA-endorsed reading book “Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures” (Elsevier, 2004). Schulz is available for interviews and commentary, briefings, speaking engagements at conferences and private events, webinars, video and podcast along with custom advisory consultation sessions. Learn more at https://storageio.com.

End of press release.

Wrap up

I want to express thanks to all of those involved with the project that spanned over the past year.

Stayed tuned for more news and updates pertaining to Cloud and Virtual Data Storage Networking along with related material including upcoming events as well as chapter excerpts. Speaking of events, here is information on an upcoming workshop seminar that I will be involved with for IT storage and networking professionals to be held October 4th and 5th in the Netherlands.

You can get your copy now at global venues including Amazon, Barnes and Noble, Digital Guru and CRCPress.com.

Ok, nuff said, for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

StorageIO going Dutch again: October 2011 Seminar for storage professionals

Greg Schulz of StorageIO in conjunction with or dutch partner Brouwer Storage Consultancy will be presenting a two day workshop seminar for IT storage, virtualization, and networking professionals Monday 3rd and Tuesday 4th of October 2011 at Ampt van Nijkerk Netherlands.

Brouwer Storage ConsultanceyThe Server and StorageIO Group

This two day interactive education seminar for storage professionals will focus on current data and storage networking trends, technology and business challenges along with available technologies and solutions. During the seminar learn what technologies and management techniques are available, how different vendors solutions compare and what to use when and where. This seminar digs into the various IT tools, techniques, technologies and best practices for enabling an efficient, effective, flexible, scalable and resilient data infrastructure.

The format of this two seminar will be a mix of presentation and interactive discussion allowing attendees plenty of time to discuss among themselves and with seminar presenters. Attendees will gain insight into how to compare and contrast various technologies and solutions in addition to identifying and aligning those solutions to their specific issues, challenges and requirements.

Major themes that will be discussed include:

  • Who is doing what with various storage solutions and tools
  • Is RAID still relevant for today and tomorrow
  • Are hard disk drives and tape finally dead at the hands of SSD and clouds
  • What am I routinely hearing, seeing or being asked to comment on
  • Enabling storage optimization, efficiency and effectiveness (performance and capacity)
  • Opportunities for leveraging various technologies, techniques,trends
  • Supporting virtual servers including re-architecting data protection
  • How to modernize data protection (backup/restore, BC, DR, replication, snapshots)
  • Data footprint reduction (DFR) including archive, compression and dedupe
  • Clarifying cloud confusion, don’t be scared, however look before you leap
  • Big data, big bandwidth and virtual desktop infrastructures (VDI)

In addition this two day seminar will look at what are some new and improved technologies and techniques, who is doing what along with discussions around industry and vendor activity including mergers and acquisitions. In addition to seminar handout materials, attendees will also receive a copy Cloud and Virtual Data Storage Networking (CRC Press) by Greg Schulz that looks at enabling efficient, optimized and effective information services delivery across cloud, virtual and traditional environments.

Cloud and Virtual Data Storage Networking Book

Buzzwords and topic themes to be discussed among others include E2E, FCoE and DCB, CNAs, SAS, I/O virtualization, server and storage virtualization, public and private cloud, Dynamic Infrastructures, VDI, RAID and advanced data protection options, SSD, flash, SAN, DAS and NAS, object storage, big data and big bandwidth, backup, BC, DR, application optimized or aware storage, open storage, scale out storage solutions, federated management, metrics and measurements, performance and capacity, data movement and migration, storage tiering, data protection modernization, SRA and SRM, data footprint reduction (archive, compress, dedupe), unified and multi-protocol storage, solution bundle and stacks.

For more information or to register contact Brouwer Storage Consultancy

Brouwer Storage Consultancy
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Telephone: +31-33-246-6825
Cell: +31-652-601-309
Fax: +31-33-245-8956
Email: info@brouwerconsultancy.com
Web: www.brouwerconsultancy.com

Brouwer Storage Consultancey

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Summer 2011 StorageIO News Letter

StorageIO News Letter Image
Summer 2011 Newsletter

Welcome to the Summer 2011 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the Spring 2011 edition.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

 

Click on the following links to view the Summer 2011 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud storage: Dont be scared, however look before you leap

Here is a link to a web cast on BrightTalk I will be doing live on Thursday June 9, 2011 at 1PM Pacific, 3PM Central or 4PM Eastern time lasting about 45 minutes. The web cast is titled: Cloud storage: Dont be scared, however look before you leap.

This web cast session takes a look at the state of public, private and hybrid cloud storage solutions and services including what you need to know to be prepared for a successful deployment. Topics to be covered include best practices, management and data protection in addition to navigating the hype and FUD associated with cloud storage today.

Cloud storage: Dont be scared, however look before you leap and do your homework

Check out the web cast either live or the replay later.

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking

For those who have read any of my previous posts, seen some of my articles, news letters, videos, pod casts, web casts or in person appearances you may have heard that I have a new book coming out this summer.

Here in the northern hemisphere its summer (well technically the solstice is just around the corner) and in Minnesota the ice (from the winter) is off the lakes and rivers. Granted, there is some ice floating that fell out of coolers for keeping beverages cool. This means that it is also fishing (and catching) season on the Scenic St. Croix River.

Karen of Arcola catches first fish of 2011 season, St. Croix river, stripe bassGreg showing his first catch of the 2011 season, St. Croix walleye aka Walter or Wanda

FTC disclosures (and for fun): Karenofarcola is wearing a StorageIO baseball cap and Im wearing a cap from a vendor marketing person who sent several as they too enjoy fishing and boating. Funny thing about the cap, all of the river rats and fishing people think it is from the people who make rod reels instead of solutions that go around tape and disk reels. Note, if you feel compelled to send me baseball caps, send at least a pair so there is a backup, standby, spare or extra one for a guest. The mustang survival jacket that Im wearing with the Seadoo logo is something I bought myself. I did get a discount however since there was a Seadoo logo on it and I used to have Seadoo jet boats. Btw, that was some disclosure fun and humor!

Ok, enough of the fun stuff, lets get back to the main theme of this post.

My new book which is the third in a series of solo projects including Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier) and The Green and Virtual Data Center (CRC).

While the official launch and general availability will be later in the summer, following are some links and related content to give you advance information about the new book.

Cloud and Virtual Data Storage Networking

Click on the above image which will take you to the CRC Press page where you can learn more including what the book is about, view a table of contents, see reviews and more. Also check out the video below to learn more as well as visit my main web site where you can learn about Cloud and Virtual Data Storage Networking, my other books and view (or listen to) related content such as white papers, solution briefs, articles, tips, web cast, pod cast as well as view the recent and upcoming events schedule.

I also invite you to join Cloud and Virtual Data Storage Networking group

You can also view the short video at dailymotion, metacage, blip.tv, veoh, flickr, and photobucket among other venues.

If you are interested in being a reviewer, send a note to cvdsn@storageio.com with your name, blog or website and contact information including shipping address (sorry no PO boxes) plus telephone (or skype) number. Also indicate if you are a blogger, press/media, free lance writer, analyst, consultant, var, vendor, investor, IT professional or other.

Watch for more news and information as we get closer to the formal launch and release, in the meantime, you can pre order your copy now at Amazon, CRC Press and other venues around the world.

Ok, time to get back to work or go fishing, nuff said

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Congratulations to Infosmack on episode 100

Congratulations to the Infosmack crew hosts Greg Knieriemen and Marc Farley with the Diva of Disruptive Technologies, Christina Weil on their 100th episode. This episode included Robin Harris of StorageMojo and myself as guests.

Some items discussed in the 100th episode include Infosmack Live from the upcoming Dell Storage Forum, Cisco and the future of or with EMC and VMware, NetApp merger and acquisition activity, Sony and the death of Blu-ray, streaming video and related themes among others. Give it a listen when you get a chance and congratulations on the 100th episode.

Ok, nuff said

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Dude, is Dell going to buy Brocade?

Some IT industry buzz this week is around continued speculation (or here) of who will Dell buy next and will it be Brocade.

Brocade was mentioned as a possible acquisition by some in the IT industry last fall after Dell stepped back from the 3PAR bidding war with HP. Industry rumors or speculations are not new involving Dell and Brocade some going back a year or more (or here or here).

Dell

Last fall I did a blog post commenting that I thought Dell would go on to buy someone else (turned out to be Compellent and Insight One). Those acquisitions by Dell followed their purchases of companies including Scalent, Kace, Exanet, Perot, and Ocarina among others. In that post, I also commented that I did not think (at least at that time) that Brocade would be a likely or good fit for Dell given their different business models, go to market strategy and other factors.

Dell is clearly looking to move further up into the enterprise space which means adding more products and routes to market of which one is via networking and another involves people with associated skill sets. The networking business at Dell has been good for them along with storage to complement their traditional server and workstation business, not to mention their continued expansion into medical, life science and healthcare related solutions. All of those are key building blocks for moving to cloud, virtual and data storage networking environments.

Dell has also done some interesting acquisitions around management and service or workflow tools with Scalent and Kace not to mention their scale out NAS file system (excuse me, big data) solutions via Exanet and data footprint reduction tools with Ocarina, all of which have plays in the enterprise, cloud and traditional Dell markets.

But what about Brocade?

Is it a good fit for Dell?

Dell certainly could benefit from owning Brocade as a means of expanding their Ethernet and IP businesses beyond OEM partnerships, like HP supplementing their networking business with 3COM and IBM with Blade networks.

However, would Dell acquiring Brocade disrupt their relationships with Cisco or other networking providers?

If Dell were to make a bid for Brocade, would Huawei (or here) sit on the sidelines and watch or jump in the game to stir things up?

Would Cisco counter with a deal Dell could not refuse to tighten their partnership at different levels perhaps even involving something with the UCS that was discussed on a recent Infosmack episode?

How would EMC, Fujitsu, HDS, HP, IBM, NetApp and Oracle among others, all of who are partners with Brocade respond to Dell now becoming their OEM supplier for some products?

Would those OEM partnerships continue or cause some of those vendors to become closer aligned with Cisco or others?

Again the question, will Huawei sit back or decide to enter the market on a more serious basis or continue to quietly increase their presences around the periphery?

Brocade could be a good fit for Dell giving them a networking solution (both Ethernet via the Foundry acquisition along with Fibre Channel and Fibre Channel over Ethernet (FCoE)) not to mention many other pieces of IP including some NAS and file management tools collecting dust on some Brocade shelf somewhere. What Dell would also get is a sales force that knows how to sell to OEMs, the channel and to enterprise customers, some of whom are networking (Ethernet or Fibre Channel) focused, some who have broader diverse backgrounds.

While it is possible that Dell could end up with Brocade along with a later bidding battle (unless others just let a possible deal go as is), Dell would find itself in new and unfamiliar waters similar to Brocade gaining its feet moving into the Ethernet and IP space after having been comfortable in the Fibre Channel storage centric space for over a decade.

While the networking products would be a good fit for Dell assuming that they were to do such a deal, the diamond in the rough so to speak could be Brocade channel, OEM and direct sales contact team of sales people, business development, systems engineers and support staff on a global basis. Keep in mind that while some of those Brocadians are network focused, many have connected servers and storage from mainframe to open systems across all vendors for years or in some cases decades. Some of those people who I know personally are even talented enough to sell ice to an Eskimo (that is a sales joke btw).

Sure the Brocadians would have to be leveraged to keep selling what they have done, a task similar to what NetApp is currently facing with their integration of Engenio.

However that DNA could help Dell set up more presences in organizations where they have not been in the past. In other words, Dell could use networking to pull the rest of their product lines into those accounts, vars or resellers.

Hmmm, does that sound like another large California based networking company?

Dell

After all, June is a popular month for weddings, lets see what happens next week down in Orlando during the Dell Storage Forum as some have speculated might be a launching pad for some type of deal.

Here are some related links to more material:

  • HP Buys one of the seven networking dwarfs and gets a bargain
  • Dell Will Buy Someone, However Not Brocade (At least for now)
  • While HP and Dell make counter bids, exclusive interview with 3PAR CEO David Scott
  • Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
  • Did someone forget to tell Dell that Tape is dead?
  • Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles
  • Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize
  • What is DFR or Data Footprint Reduction?
  • Could Huawei buy Brocade?
  • Has FCoE entered the trough of disillusionment?
  • More on Fibre Channel over Ethernet (FCoE)
  • Dude, is Dell doing a disk deal again with Compellent?
  • Post Holiday IT Shopping Bargains, Dell Buying Exanet?
  • Back to school shopping: Dude, Dell Digests 3PAR Disk storage
  • Huawei should buy brocade
  • NetApp buying LSIs Engenio Storage Business Unit
  • Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    The new Green IT: Efficient, Effective, Smart and Productive

    Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

    Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

    Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

    Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

    Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

    Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

    Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

    Tiered Storage
    Expanding focus from energy avoidance to energy usage effectiveness

    In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

    Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

    Efficient and Optimized IT Wheel of Oppourtunity
    Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

    Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

    For example:

    Here are some related links for additional reading:

    Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

    Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC), The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved