Broadcom buying CA, Brilliant or a Brainbuster?

Broadcom buying CA, Brilliant or a Brainbuster?

Broadcom buying CA, Brilliant or a Brain buster?

For some in the IT industry as well as financial markets, there is skepticism about Broadcom (formerly known as Avago) making an announcing that they are buying CA Technologies (CA) for USD 18.9 Billion (cash). For example, the Broadcom stock ( AVGO) took a significant negative hit (13%) on the news.

Broadcom Stock impact after announcing CA purchase
Broadcom Stock upon announcing buying CA (via Google)

Broadcom aka Avago and CA rewind

Why the backlash over buying CA? a couple of reasons, CA is not exactly the most loved software vendor by customers in the industry, and, Broadcom (Avago) has been traditionally focused on hardware.

However, to understand this better, lets take a step back.

After digesting the likes of Broadcom, Brocade, and LSI among others, as well as after failing to capture Qualcomm in a USD 117 Billion takeover attempt, Avago (e.g., Broadcom) has set its sights on Mainframe and legacy enterprise software vendor Computer Technologies (CA) formerly known as Computer Associates. CA has about USD 4.2 Billion in annual revenue with about two-thirds tied to legacy IBM mainframe software, and the rest in other enterprise software. While not a growth segment, the IBM mainframe software business is a good annuity revenue and margin stream.

Data Infrastructures
Data Infrastructures support IT business applications

Broadcom had 2017 revenues of about USD 17.6 Billion made up of a diverse product set including data infrastructure hardware along with associated software spanning legacy to new and emerging cloud environments. Some of Broadcom technologies include server I/O devices such as PCIe, SAS, SATA and NVMe adapters, RAID controllers and chips, Fibre Channel, NVMe over Fabric (NVMeoF), Ethernet, switches and much more.
Broadcom and CA, Brainbuster or Brilliant?

This deal is a bit of a head-scratcher or brainbuster on the surface as Broadcom aka Avago has been primarily a hardware company (they do have a portfolio of drivers, management tools, monitoring and other software) and I can understand them wanting to get more into the software business.

Avago (excuse me, Broadcom) has had a focus on leaning out acquisitions to drive volume and integration across its portfolio, bringing value to its partners and customers. For its part, CA has been known where old (or new) software goes to die or retire garnering CA reputations as a software retirement home, or undertaker for technology. Refer to the Broadcom SEC filing for more information here.

On the other hand, CA has made a successful business wringing our value from existing software as opposed to substantial investment in new development; they do do some new development.

Perhaps this is the risk and reward that Avago sees, where similar to themselves of wringing out value from existing hardware, maybe they will do the same with CA, however, taking it to a new level. If that is the game, then once CA is bought by Broadcom, who will they pursue from a software acquisition target list similar to what Avago has done with hardware?

Where to learn more

Learn more about Broadcom (Avago), CA and data infrastructures related topics via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

For now, Broadcom buying CA is a brainbuster, especially on the surface. However, there could be a brilliant move if Broadcom can leverage CA to do what it has done in the past. That is, similar to Avago buying various companies and leaning them out; CA has done similar with both boosting recurring revenues and increasing market footprint. Also, the combined companies can also leverage their reach into various partner ecosystems as keep in mind, hardware needs software, software needs hardware, and Broadcom is now a supplier of both.

It will be interesting to see how much Broadcom leans out CA, perhaps the lessons from buying Brocade might help as opposed to previous purchases. My point is that Brocade solutions are higher up the data infrastructure technology stack than traditional Broadcom, Avago, LSI components that require more direct customer-facing sales and marketing.

CA for its part also relies on direct customer-facing sales and marketing, however, is their room or opportunity for leaning things out?

Something else interesting to watch is how much Broadcom allows CA to operate on its own, vs. more under the direct Broadcom umbrella.

Then there is the question of to sustain growth, does Broadcom and CA go on additional shopping sprees for undervalued software companies and whom would those be? Perhaps some of the legacy big vendors such as Cisco, Dell Technologies, HPE, IBM, Oracle among others might be interested in selling off some under performing software.

On the other hand, perhaps there are some opportunities for Broadcom and CA to do some buy out deals with private equity firms?

Keep in mind that over the past few years, several software business units have been divested from the likes of the combined Dell and EMC, HPE among others.

For now, I’m sticking with Broadcom buying CA as a brainbuster, however, see some interesting scenarios in the future.

Ok, nuff said, for now.

Cheers Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2018. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Broadcom aka Avago aka LSI announces SAS SATA NVMe Adapters with RAID

server storage I/O trends

Broadcom aka Avago aka LSI announces SAS SATA NVMe Adapters with RAID

In case you missed it, Broadcom formerly known as Avago who bought the LSI adapter and RAID card business announced shipping new SAS, SATA and NVMe devices.

While SAS and SATA are well established continuing to be deployed for both HDD as well as flash SSD, NVMe continues to evolve with a bright future. Likewise, while there is a focus on software-defined storage (SDS), software defined data centers (SDDC) and software defined data infrastructures (SDDI) along with advanced parity RAID including erasure codes, object storage among other technologies, there is still a need for adapter cards including traditional RAID.

Keep in mind that while probably not meeting the definition of some software-defined aficionados, the many different variations, permutations along with derivatives of RAID from mirror and replication to basic parity to advanced erasure codes (some based on Reed Solomon aka RAID 2) rely on software. Granted, some of that software is run on regular primary server processors, some on packaged in silicon via ASICs or FPGAs, or System on Chips (SOC), RAID on Chip (RoC) as well as BIOS, firmware, drivers as well as management tools.

SAS, SATA and NVMe adapters

For some environments cards such as those announced by Broadcom are used in passthru mode effectively as adapters for attaching SAS, SATA and NVMe storage devices to servers. Those servers may be deployed as converged infrastructures (CI), hyper-converged infrastructures (HCI), Cluster or Cloud in Box (CiB) among other variations. To name names you might find the above (or in the not so distant future) in VMware vSAN or regular vSphere based environments, Microsoft Windows Server, Storage Spaces Direct (S2D) or Azure Stack, OpenStack among other deployments (check your vendors Hardware Compatibility Lists aka HCLs). In some cases these cards may be adapters in passthru mode, or using their RAID (support various by different software stacks). Meanwhile in other environments, the more traditional RAID features are still used spanning Windows to Linux among others.

Who Is Broadcom?

Some of you may know of Broadcom having been around for many years with a focus on networking related technologies. However some may not realize that Avago bought Broadcom and changed their name to Broadcom. Here is a history that includes more recent acquisitions such as Brocade, PLX, Emulex as well as LSI. Some of you may recall Avago buying LSI (the SAS, SATA, PCIe HBA, RAID and components) business not sold to NetApp as part of Engenio. Also recall that Avago sold the LSI flash SSD business unit to Seagate a couple of years ago as part of its streamlining. That’s how we get to where we are at today with Broadcom aka formerly known as Avago who bought the LSI adapter and RAID business announcing new SAS, SATA, NVMe cards.

What Was Announced?

Broadcom has announced cards that are multi-protocol supporting Serial Attached SCSI (SAS), SATA/AHCI as well as NVM Express (NVMe) as basic adapters for attaching storage (HDD, SSD, storage systems) along with optional RAID as well as cache support. These cards can be used in application servers for traditional, as well as virtualized SDDC environments, as well as storage systems or appliances for software-defined storage among other uses. The basic functionality of these cards is to provide high performance (IOPs and other activity, as well as bandwidth) along with low latency combined with data protection as well as dense connectivity.

Specific features include:

  • Broadcom’s Tri-Mode SerDes Technology enables the operation of NVMe, SAS or SATA devices in a single drive bay, allowing for endless design flexibility.
  • Management software including LSI Storage Authority (LSA), StorCLI, HII (UEFI)
  • Optional CacheVault(R) flash cache protection
  • Physical dimension Low Profile 6.127” x 2.712”
  • Host bus type x8 lane PCIe Express 3.1
  • Data transfer rates SAS-3 12Gbs; NVMe up to 8 GT/s PCIe Gen 3
  • Various OS and hypervisors host platform support
  • Warranty 3 yrs, free 5×8 phone support, advanced replacement option
  • RAID levels 0, 1, 5, 6, 10, 50, and 60

Note that some of the specific feature functionality may be available at a later date, check with your preferred vendors HCL

Specification

9480 8i8e

9440 8i

9460 8i

9460 16i

Image

Internal Ports

8

 

8

16

Internal Connectors

2 x Mini-SAS HD x4 SFF-8643

2 x Mini-SAS HD x4 SFF-8643

2 x Mini-SAS HD x4 SFF-8643

4 Mini-SAS HD x4
SFF-8643

External Ports

8

 

 

 

External Connectors

2 x Mini-SAS HD SFF8644

 

 

 

Cache Protection

CacheVault CVPM05

 

CacheVault CVPM05

CacheVault CVPM05

Cache Memory

2GB 2133 MHz DDR4 SDRAM

 

2GB 2133 MHz DDR4 SDRAM

4GB 2133 MHz DDR4 SDRAM

Devices Supported

SAS/SATA: 255, NVMe: 4 x4, up to 24 x2 or x4*

SAS/SATA: 63, NVMe: 4 x4, up to 24 x2 or x4*

SAS/SATA: 255, NVMe: 4 x4, up to 24 x2 or x4*

SAS/SATA: 255, NVMe: 4 x4, up to 24 x2 or x4*

I/O Processors (SAS Controller)

SAS3516 dual-core RAID-on-Chip (ROC)

SAS3408 I/O controller (IOC)

SAS3508 dual-core RAID-on-Chip (ROC)

SAS3516 dual-core RAID-on-Chip (ROC)

In case you need a refresher on SFF cable types, click on the following two images which take you to Amazon.com where you can learn more, as well as order various cable options. PC Pit Stop has a good selection of cables (See other SFF types), connectors and other accessories that I have used, along with those from Amazon.com and others.

Available via Amazon.com sff 8644 8643 sas mini hd cable
Left: SFF 8644 Mini SAS HD (External), Right SFF-8643 Mini SAS HD (internal) Image via Amazon.com

Available via Amazon.com sff 8644 8642 sas mini hd cable
Left: SFF 8643 Mini SAS HD (Internal), Right SFF-8642 SATA with power (internal) Image via Amazon.com

Wait, Doesnt NVMe use PCIe

For those who are not familiar with NVMe and in particular U.2 aka SFF 8639 based devices, physically they look the same (almost) as a SAS device connector. The slight variation is if you look at a SAS drive, there is a small tab to prevent plugging into a SATA port (recall you can plug SATA into SAS. For SAS drives that tab is blank, however on the NVMe 8639 aka U.2 drives (below left) that tab has several connectors which are PCIe x4 (single or dual path).

What this means is that the PCIe x4 bus electrical signals are transferred via a connector, to backplane chassis to 8639 drive slot to the drive. Those same 8639 drive slots can also have a SAS SATA connection using their traditional connectors enabling a converged or hybrid drive slot so to speak. Learn more about NVMe here (If the Answer is NVMe, then what were and are the questions?) as well as at www.thenvmeplace.com.

NVMe U.2 8639 driveNVMe U.2 8639 sas sata nvme drive
Left NVMe U.2 drive showing PCIe x4 connectors, right, NVMe U.2 8639 connector

Who Is This For?

These cards are applicable for general purpose IT and other data infrastructure environments in traditional servers among others uses. They are also applicable for systems builders, integrators and OEMs whom you may be buying your current systems from, or future ones.

Where to Learn More

The following are additional resources to learn more about vSAN and related technologies.

What this all means

Even as the industry continues to talk and move towards more software-defined focus, even for environments that are serverless, there is still need for hardware somewhere. These adapters are a good sign of the continued maturing cycle of NVMe to be well positioned into the next decade and beyond, while also being relevant today. Likewise, even though the future involves NVMe, there is a still a place for SAS along with SATA to coexist in many environments. For some environment there is a need for traditional RAID while for others simply the need for attachment of SAS, SATA and NVMe devices. Overall, a good set of updates, enhancements and new technology for today and tomorrow, now, when do I get some to play with? ;).

Ok, nuff said (for now…).

Cheers
Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

June 2014 Server and StorageIO Update newsletter

Server and StorageIO Update newsletter – June 2014

Welcome to the June 2014 edition of the StorageIO Update (newsletter) containing trends perspectives on cloud, virtualization and data infrastructure topics. June has been busy on many fronts with lots of activities, not to mention spring and summer are finally here in the Stillwater MN area.

Speaking of busy, the spring rains came a month or two late, or the summer storms early as we will end up with one of the, if not rainiest Junes in history here in Stillwater MN area.

Greg Schulz Storage I/OGreg Schulz @StorageIO

Industry and Technology Updates

There has also been plenty of activity in the Information Technology (IT) and in particular the data infrastructure sector (databases, file systems, operating systems, servers, storage, I/O networking, cloud, virtualization, SSD, data protection and DCIM among others). SANdisk announced their intention to buy SSD vendor Fusion IO for a $1.1 Billion dollars as part of a continued flash consolidation trend For example Cisco buys Whiptail, WD buys Virident, Seagate buys Avago/LSI Flash division among others (read more about flash SSD here). Even with flash SSD vendor and technology consolidation, this is in no way an indication of the health of the market. Quite the opposite in that flash SSD has a very bright future and we are still in the relative early phase or waves and flash will be in your future. The question remains how much, when, where, with what and from whom. Needless to say there is plenty of SSD related hardware and software activity occurring in the StorageIO labs as well as StorageIO.com/SSD;).

StorageIO Industry Trends and Perspectives

NetApp Updates

In early June I was invited by NetApp to attend their annual analyst summit along with many others from around the world for a series of briefings, NDA updates and other meetings. Disclosure NetApp has been a client in the past and covered travel and lodging expenses to attend their event.

While the material under NDA naturally can not be discussed, there was discussion around NetApp previously announced earnings, their continued relationship with IBM (for the E Series) along with the June product updates. Shortly after the NetApp event they announced enhancements to there ONTAP FAS based systems that followup to those released earlier this year. These recent enhancements NetApp claims as being their fastest FAS based systems ever.

Given the success NetApp has had with their ONTAP FAS based systems including with FlexPod, it should not be a surprise that they continue to focus on those as their flagship offerings. What was clear from listening to CEO Tom Georgens is that NetApp as a company needs to offer, promote and sell the entire portfolio including E Series (disk, hybrid and all flash EF), StorageGrid (bycast), FlexPod and FAS among other tools (software defined storage management) and services (for legacy, virtual and cloud). Watch for some interesting updates and enhancements for the above and other things from NetApp in the future.

Staying busy is a good thing

What have I been doing during June 2014 to stay busy besides getting ready for summer fun (as well as preparing for fall industry events) including in and around the water?

  • Presented several BrightTalk Webinars (see events below) with more coming up
  • Release of new ITP white paper and StorageIO lab proof points with more in the works
  • More videos and pod casts, technology reviews including servers among other things
  • Moderated a software defined panel discussion at MSP area VMUG
  • Providing industry commentary in different venues (see below)
  • Not to mention various client consulting projects

What’s in the works?

Several projects and things are in the works that will show themselves in the coming weeks or months if not sooner. Some of which are more proof points coming out of the StorageIO labs involving software defined, converged, cloud, virtual, SSD, data protection and more.

Speaking of Software Defined, join me for a free Spiceworks Webinar on July 2, Do More with Less Hardware Using Software Defined Storage Management (sponsored by Starwind Software). The webinar looks at the many faces and facets of virtualization and software defined storage and software defined storage management for Hyper-V environments. Learn more about the Hyper-V event here or here.

In addition to the upcoming July 2 Hyper-V software defined storage webinar ( a recording for replay will be posted to the StorageIO.com/events page after the event), I also did a webinar on BrightTalk a few weeks covering software defined storage management. View the BrightTalk webinar replays by clicking the following links The Changing Face and Landscape of Enterprise Storage (June 11), The Many Facets of Virtual Storage and Software Defined Storage Virtualization (June 12), Evolving from Disaster Recovery and Business Continuity (BC) to Business Resiliency (BR) recorded Jun 19.

Watch for more StorageIO posts, commentary, perspectives, presentations, webinars, tips and events on information and data infrastructure topics, themes and trends. Data Infrastructure topics include among others cloud, virtual, legacy server, storage I/O networking, data protection, hardware and software.

Enjoy this edition of the StorageIO Update newsletter and look forward to catching up with you live or online while out and about this spring.

Ok, nuff said (for now)

Cheers gs

June 2014 Industry trend and perspectives

Tips, commentary, articles and blog posts

StorageIO Industry Trends and Perspectives

The following is a synopsis of some StorageIOblog posts, articles and comments in different venues on various industry trends, perspectives and related themes about clouds, virtualization, data and storage infrastructure topics among related themes.

StorageIO comments and perspectives in the news

StorageIO in the news

Toms Hardware: Comments on Selecting the Right Type, Amount and Location of Flash SSD to use 
TechPageOne: Comments on best practices for virtual data protection
SearchAWS: Comments on Google vs. AWS SSD which is better
InfoStor: Comments on Cloud Appliance Buying Guide

StorageIO video and audio pod casts

StorageIOblog postStorageIOblog post
StorageIO audio podcasts are also available via
and at StorageIO.tv

StorageIOblog posts and perspectives

StorageIOblog post

  • Is there an information or data recession, are you using less storage (with polls)
  • April and May 2014 Server and StorageIO Update newsletter
  • StorageIO White Papers, Solution Briefs and StorageIO Lab reports

    White Paper

    New White Paper: StarWind Virtual SAN:
    Hardware Agnostic Hyper-Convergence for Microsoft Hyper-V
    Using less hardware with software defined storage management There is no such thing as an information recession with more data being generated, processed, moved, stored and retained longer. In addition, people and data are living longer as well as getting larger.

    Key to support various types of business environments and their information technology (IT) / ITC applications are cost effective, flexible and resilient data infrastructures that support virtual machine (VM) centric solutions. This StorageIO Industry Trends Perspective thought leadership white paper looks at addressing the needs of Microsoft Hyper-V environments to address economic, service, growth, flexibility and technology challenges.

    The focus is on how software defined storage management solutions unlock the full value of server-based storage for Hyper-V environments. Benefits include removing complexity to cut cost while enhancing flexibility, service and business systems resiliency along with disaster recovery without compromise. Primary audiences include Small Medium Business (SMB), Remote Office Branch Office (ROBO) of larger organizations along with managed service providers (Cloud, Internet and Web) that are using Hyper-V as part of their solutions. Read more in this StorageIO Industry Trends and Perspective (ITP) white paper compliments of StarWind Software Virtual SAN (VSAN) for Microsoft Hyper-V.

    Remember to check out our objectstoragecenter.com page where you will find a growing collection of information and links on cloud and object storage themes, technologies and trends from various sources.

    If you are interested in data protection including Backup/Restore, BC, DR, BR and Archiving along with associated technologies, tools, techniques and trends visit our storageioblog.com/data-protection-diaries-main/ page.

    StorageIO events and activities

    Server and StorageIO seminars, conferences, web cats, events, activities

    The StorageIO calendar continues to evolve, here are some recent and upcoming activities including live in-person seminars, conferences, keynote and speaking activities as well as on-line webinars, twitter chats, Google+ hangouts among others.

    October 10, 2014 Seminar: Server, Storage and IO Data Center Virtualization JumpstartNijkerk Holland
    Netherlands
    October 9, 2014 Seminar: Data Infrastructure Industry Trends and Perspectives – Whats The BuzzNijkerk Holland
    Netherlands
    October 8, 2014 Private Seminar – Contact Brouwer Storage ConsultancyNijkerk Holland
    Netherlands
    October 7, 2014 Seminar: Data Movement and MigrationNijkerk Holland
    Netherlands
    October 6, 2014 Seminar: From Backup and Disaster Recovery to Business Resiliency and ContinuanceNijkerk Holland
    Netherlands
    August 25-28, 2014VMworldTBASan Francisco
    August 7, 2014TBATBATBA
    July 2, 2014Starwind SoftwareLive webinar: Live Webinar: Do More with Less Hardware Using Software Defined Storage ManagementWebinar
    1PM CT
    June 26, 2014MSP VMUGModerate Live Panel Software Defined DiscussionPanel
    12:45PM CT
    June 17, 2014Dell BackupUExploring the Data Protection Toolbox – Data Footprint ReductionDell BackupU
    Online Webinar
    May 14, 2014 Seminar: Vendor Neutral Archiving for HealthcareNijkerk Holland
    Netherlands
    May 5-7, 2014EMC WorldLas Vegas
    April 23, 2014SNIA DSI EventKeynote: Enabling Data Infrastructure Return On Innovation – The Other ROIbackup, restore, BC, DR and archiving
    April 22, 2014SNIA DSI EventThe Cloud Hybrid “Homerun” – Life Beyond The Hypebackup, restore, BC, DR and archiving
    April 16, 2014
    Open Source and Cloud Storage – Enabling business, or a technology enabler?Webinar
    9AM PT
    April 9, 2014
    Storage Decision Making for Fast, Big and Very Big Data EnvironmentsWebinar
    9AM PT

    Click here to view other upcoming along with earlier event activities. Watch for more 2014 events to be added soon to the StorageIO events calendar page. Topics include data protection modernization (backup/restore, HA, BC, DR, archive), data footprint reduction (archive, compression, dedupe), storage optimization, SSD, object storage, server and storage virtualization, big data, little data, cloud and object storage, performance and management trends among others.

    Vendors, VAR’s and event organizers, give us a call or send an email to discuss having us involved in your upcoming pod cast, web cast, virtual seminar, conference or other events.

    StorageIO Update Newsletter Archives

    Click here to view earlier StorageIO Update newsletters (HTML and PDF versions) at www.storageio.com/newsletter. Subscribe to this newsletter (and pass it along) by clicking here (Via Secure Campaigner site). View archives of past StorageIO update news letters as well as download PDF versions at: www.storageio.com/newsletter

    Ok, nuff said (for now)

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    WD buys nand flash SSD storage I/O cache vendor Virident

    Storage I/O trends

    WD buys nand flash SSD storage I/O cache vendor Virident

    Congratulations to Virident for being bought today for $645 Million USD by Western Digital (WD). Virident a nand flash PCIe card startup vendor has been around for several years and in the last year or two has gain more industry awareness as a competitor to FusionIO among others.

    There is a nand flash solid state devices (SSD) cash dash occurring, not to mention fast cache dances that is occurring the IT and data infrastructure (e.g. storage and IO) sector specifically.

    Why the nand flash SSD cash dash and cache dance?

    Here is a piece that I did today over at InfoStor on a related theme that sets the basis of why the nand flash-based SSD market is popular for storage and as a cache. Hence there is a flash cash dash and by some dance for increased storage I/O performance.

    Like the hard disk drive (HDD) industry before it which despite what some pundits and profits have declared (for years if not decades) as being dead (it is still alive), there were many startups, shutdowns, mergers and acquisitions along with some transformations. Granted solid-state memories is part of the presence and future being deployed in new and different ways.

    The same thing has occurred in the nand flash-based SSD sector with LSI acquiring SANDforce, SANdisk picking up Pliant and Flashsoft among others. Then there is Western Digital (WD) that recently has danced with their cash as they dash to buy up all things flash including Stec (drives & PCIe cards), Velobit (cache software), Virident (PCIe cards), along with Arkeia (backup) and an investment in Skyera.

    Storage I/O trends

    What about industry trends and market dynamics?

    Meanwhile there have been some other changes with former industry darling and highflying stock post IPO FusionIO hitting as market reality and sudden CEO departure a few months ago. However after a few months of their stock being pummeled, today it bounced back perhaps as people now speculate who will buy FusionIO with WD picking up Virident. Note that one of Viridents OEM customers is EMC for their PCIe flash card XtremSF as are Micron and LSI.

    Meanwhile Stec, also  now own by WD was also EMCs original flash SSD drive supplier or what they refer to as a EFDs (Electronic Flash Devices), not to mention having also supplied HDDs to them (also keep in mind WD bought HGST a year or so back).

    There are some early signs as well as their stock price jumping today which was probably oversold. Perhaps people are now speculating that maybe Seagate who had been an investor in Virident which was bought by WD for $645 million today might be in the market for somebody else? Alternatively, that perhaps WD didn’t see the value in a FusionIO, or willing to make big flash cache cash grabs dash of that size? Also note Seagate won a $630 million (and the next appeal was recently upheld) infringement lawsuit vs. WD (here and here).

    Does that mean FusionIO could become Seagate’s target or that of NetApp, Oracle or somebody else with the cash and willingness to dash, grab a chunk of the nand flash, and cache market?

    Likewise, there are the software I/O and caching tool vendors some of which are tied to VMware and virtual servers vs. others that are more flexible that are gaining popularity. What about the systems or solution appliances play, could that be in the hunt for a Seagate?

    Anything is possible however IMHO that would be a risky move, one that many at Seagate probably still remember from their experiment with Xiotech, not to mention stepping on the toes of their major OEM customer partners.

    Storage I/O trends

    Thus I would expect Seagate if they do anything would be more along the lines of a component type suppler meaning a FusionIO (yes they have Nexgen, however that could be easily dealt with), OCZ, perhaps even a LSI or Micron however some of those start to get rather expensive for a quick flash cache grab for some stock and cash.

    Also, keep in mind that FusionIO in addition to having their PCIe flash cards also have the ioturbine software-caching tool that if you are not familiar with, IBM recently made an announcement of their Flash Cache Storage Accelerator (FCSA) that has an affiliation to guess who?

    Closing comments (for now)

    Some of the systems or solutions players will survive, perhaps even being acquired as XtremIO was by EMC, or file for IPO like Violin, or express their wish to IPO and or be bought such as all the others (e.g. Skyera, Whiptail, Pure, Solidfire, Cloudbyte, Nimbus, Nimble, Nutanix, Tegile, Kaminario, Greenbyte, and Simplivity among others).

    Here’s the thing, those who really do know what is going to happen are not and probably cannot say, and those who are talking what will happen are like the rest of us, just speculating or providing perspectives or stirring the pot among other things.

    So who will be next in the flash cache ssd cash dash dance?

    Ok, nuff said (for now).

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    VMworld 2013 Vmware, server, storage I/O and networking update (Day 1)

    Storage I/O trends

    Congratulations to VMware on 10 years of VMworld!

    With the largest installment yet of a VMworld in terms of attendance, there were also many announcements today (e.g. Monday) and many more slated for out the week. Here are a synopsis of some of those announcements.

    Software Defined Data Center (SDDC) and Software Defined Networks (SDN)

    VMware made a series of announcements today that set the stage for many others. Not surprisingly, these involved SDDC, SDN, SDS, vSphere 5.5 and other management tool enhancements, or the other SDM (Software Defined Management).

    VMworld image

    Here is a synopsis of what was announced by VMware.

    VMware NSX (SDN) combines Nicira NVPTM along with vCloud Network and Security
    VMware Virtual SAN (VSAN) not to be confused with virtual storage appliances (VSAs)
    VMware vCloud Suite 5.5
    VMware vSphere 5.5 (includes support for new Intel Xeon and Atom processors)
    VMware vSphere App HA
    VMware vSphere Flash Read Cache software
    VMware vSphere Big Data Extensions
    VMware vCloud Automation Center
    VMware vCloud

    Note that while these were announced today, some will be in public beta soon and general availability over the next few months or quarters (learn more here including pricing and availability). More on these and other enhancements in future posts. However for now check out what Duncan Epping (@DuncanYB) of VMware has to say over at his Yellowbook site here, here and here.

    buzzword bingo
    Buzzword Bingo

    Additional VMworld Software Defined Announcements

    Dell did some announcements as well for cloud and virtual environments in support of VMware from networking to servers, hardware and software. With all the recent acquisitions by Dell including Quest where they picked up Foglight management tools, along with vRanger, Bakbone and others, Dell has amassed an interesting portfolio. On the hardware front, check out the VRTX shared server infrastructure, I want one for my VMware environment, now I just need to justify one (to myself). Speaking of Dell, if you are at VMworld on Tuesday August 27 around 1:30PM stop by the Dell booth where I will be presenting including announcing some new things (stay tuned for more on that soon).

    HP had some announcements today. HP jumped into the SDDC and SDN with some Software Defined Marketing (SDM) and Software Defined Announcements (SDA) in addition to using the Unified Data Center theme. Today’s announcements by HP were focused more around SDN and VMware NSX along with the HP Virtual Application Networks SDN Controller and VMware networking.

    NetApp (Both #1417) announced more integration between their Data ONTAP based solutions and VMware vSphere, Horizon Suite, vCenter, vCloud Automation Center and vCenter Log Insight under the them theme of SDDC and SDS. As part of the enhancement, NetApp announced Virtual Storage Console (VSC 5.0) for end-to-end storage management and software in VMware environments. In addition, integration with VMware vCenter Server 5.5. Not to be left out of the SSD flash dash NetApp also released a new V1.2 of their FlashAccel software for vSphere 5.0 and 5.1.

    Storage I/O trends

    Cloud, Virtualization and DCIM

    Here is one that you probably have not seen or heard much about elsewhere, which is Nlyte announcement of their V1.5 Virtualization Connector for Data Center Infrastructure Management (DCIM). Keep in mind that DCIM is more than facilities, power, and cooling related themes, particular in virtual data centers. Thus, some of the DCIM vendors, as well as others are moving into the converged DCIM space that spans server, storage, networking, hardware, software and facilities topics.

    Interested in or want to know more about DCIM, and then check out these items:
    Data Center Infrastructure Management (DCIM) and Infrastructure Resource Management (IRM)
    Data Center Tools Can Streamline Computing Resources
    Considerations for Asset Tracking and DCIM

    Data Protection including Backup/Restore, BC, DR and Archiving

    Quantum announced that Commvault has added support to use the Lattus object storage based solution as an archive target platform. You can learn more about object storage (access and architectures) here at www.objectstoragecenter.com .

    PHD Virtual did a couple of data protection (backup/restore , BC, DR ) related announcements (here and here ). Speaking of backup/restore and data protection, if you are at VMworld on Tuesday August 27th around 1:30PM, stop by the Dell booth where I will be presenting, and stay tuned for more info on some things we are going to announce at that time.

    In case you missed it, Imation who bought Nexsan earlier this year last week announced their new unified NST6000 series of storage systems. The NST6000 storage solutions support Fibre Channel (FC) and iSCSI for block along with NFS, CIFS/SMB and FTP for file access from virtual and physical servers.

    Emulex announced some new 16Gb Fibre Channel (e.g. 16GFC) aka what Brocade wants you to refer to as Gen 5 converged and multi-port adapters. I wonder how many still remember or would rather forget how many ASIC and adapter gens from various vendors occurred just at 1Gb Fibre Channel?

    Storage I/O trends

    Caching and flash SSD

    Proximal announced V2.0 of AutoCache 2.0 with role based administration, multi-hypervisor support (a growing trend beyond just a VMware focus) and more vCenter/vSphere integration. This is on the heels of last week’s FusionIO powered IBM Flash Cache Storage Accelerator (FCSA ) announcement, along with others such as EMC , Infinio, Intel, NetApp, Pernix, SanDisk (Flashsoft) to name a few.

    Mellanox (VMworld booth #2005), you know, the Infinaband folks who also have some Ethernet (which also includes Fibre Channel over Ethernet) technology did a series of announcements today with various PCIe nand flash SSD card vendors. The common theme with the various vendors including Micron (Booth #1635) and LSI is in support of VMware virtual servers using iSER or iSCSI over RDMA (Remote Direct Memory Access). RDMA or server to server direct memory access (what some of you might know as remote memory mapped IO or channel to channel C2C) enables very fast low server to server data movement such as in a VMware cluster. Check out Mellanox and their 40Gb Ethernet along with Infinaband among other solutions if you are into server, storage i/o and general networking, along with their partners. Need or want to learn more about networking with your servers and storage check out Cloud and Virtual Data Storage Networking and Resilient Storage Networking .

    Rest assured there are many more announcements and updates to come this week, and in the weeks to follow…

    Ok, nuff said (for now).

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Inaugural episode of the SSD Show podcast at Myce.com

    Storage I/O trends

    Inaugural episode of the SSD Show podcast at Myce.com

    The other day I was invited by Jeremy Reynolds and J.W. Aldershoff to be a guest on the Inaugural episode of their new SSD Show podcast (click here to learn more or listen in).

    audio

    Many different facets or faces of nand flash SSD and SSHD or HHDD

    With this first episode we discuss the latest developments in and around the solid-state device (SSD) and related storage industry, from consumer to enterprise, hardware and software, along with hands on experience insight on products, trends, technologies, technique themes. In this first podcast we discuss Solid State Hybrid Disks (SSHDs) aka Hybrid Hard Disk Drives (HHDD) with flash (read about some of my SSD, HHDD/SSHD hands on personal experiences here), the state of NAND memory (also here about nand DIMMs), the market and SSD pricing.

    I had a lot of fun doing this first episode with Jeremy and hope to be invited back to do some more, follow-up on themes we discussed along with new ones in future episodes. One question remains after the podcast, will I convince Jeremy to get a Twitter account? Stay tuned!

    Check out the new SSD Show podcast here.

    Ok, nuff said (for now)

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)

    XtremIO, XtremSW and XtremSF EMC flash ssd portfolio redefined

    EMC (@EMCflash) today announced some new, enhanced, renamed and a rebrand flash solid-state device (SSD) storage portfolio around theme of XtremIO. XtremIO was the startup company with a new all flash SSD storage array that EMC announced they were buying in May 2012. Since that announcement, Project “X” has been used when referring to the product now known as XtremIO (e.g. all flash new storage array).

    Synopsis of announcement

    • Product rollout and selective availability of the new all flash SSD array XtremIO
    • Rename server-side PCIe ssd flash cards from VFCache to XtremSF
    • New XtremSF models including enhanced multi-level cell (eMLC) with larger capacities
    • Rename VFCache caching software to XtremSW (enables cache mode vs. target mode)

    What was previously announced:

    • Buying the company XtremeIO
    • Productizing  the new all flash array as part of Project “X”
    • It would formally announce the new product in 2013 (which is now)
    • VFCache and later enhancements during 2012.

    Storage I/O industry trends and perspectives

    Overall, I give an Atta boy and Atta girl to the EMC crew for a Product Defined Announcement (PDA) extending their flash portfolio to complement their different customers and prospects various environment needs. Now let us sit back and watch EMC, NetApp and others step up their flash dance moves to see who will out flash the others in the eXtreme flash games, including software defined storage, software defined data centers, software defined flash, and software defined cache.

    Related items about nand flash and metrics related themes:

    Read more about XtremIO, XtremSF, XtremSW and flash related items here in part II of this post.

    Ok, nuff said (for now).

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    SSD past, present and future with Jim Handy

    Now also available via

    This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

    StorageIO industry trends cloud, virtualization and big data

    In this episode, I talk with SSD nand flash and DRAM chip analyst Jim Handy of Objective Analysis at the LSI AIS (Accelerating Innovation Summit) 2012 in San Jose. Our conversation includes SSD past, present and future, market and industry trends, who are doing what and things to keep an eye and ear, open for along with server, storage and memory convergence.

    Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Jim and myself.

    StorageIO podcast

    Also available via

    Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

    Enjoy this episode SSD Past, Present and Future with Jim Handy.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Congratulations to Infosmack on episode 100

    Congratulations to the Infosmack crew hosts Greg Knieriemen and Marc Farley with the Diva of Disruptive Technologies, Christina Weil on their 100th episode. This episode included Robin Harris of StorageMojo and myself as guests.

    Some items discussed in the 100th episode include Infosmack Live from the upcoming Dell Storage Forum, Cisco and the future of or with EMC and VMware, NetApp merger and acquisition activity, Sony and the death of Blu-ray, streaming video and related themes among others. Give it a listen when you get a chance and congratulations on the 100th episode.

    Ok, nuff said

    Cheers Gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    NetApp buying LSIs Engenio Storage Business Unit

    Storage I/O trends

    This has been a busy week as on Monday Western Digital (WD) announced that they were buying the disk drive business from Hitachi Ltd. (e.g. HGST) for about $4.3 billion USD. The deal includes about $3.5B in cash and 25 million WD common shares (e.g. $750M USD) which will give Hitachi Ltd. about ten (10) percent ownership in WD along with adding two Hitachi persons onto the WD board of directors. WD now moves into the number one hard disk drive (HDD) spot above Seagate (note Hitachi is not selling HDS) in addition to giving them a competitive positioning in both the enterprise HDD as well as emerging SSD markets.

    Today NetApp announced that they have agreed to purchase portions of the LSI storage business known as Engenio for $480M USD.

    The business and technology that LSI is selling to NetApp (aka Engenio) is the external storage system business that accounted for about $705M of their approximate $900M+ storage business in 2010. This piece of the business represents external (outside of the server) shared RAID storage systems that support Serial Attached SCSI (SAS), iSCSI, Fibre Channel (FC) and emerging FCoE (Fibre Channel over Ethernet) with SSD, SAS and FC high performance HDDs as well as high capacity HDDs. NetApp has block however there strong suit (sorry netapp guys) is file while Engenio strong suit is block that attaches to gateways from NetApp as well as others in addition to servers for scale out NAS and cloud.

    What NetApp is getting from LSI is the business that sells storage systems or their components to OEMs including Dell, IBM (here and here), Oracle, SGI and TeraData (a former NCR spin off) among others.

    What LSI is retaining are their custom storage silicon, ICs, PCI RAID adapter and host bus adapter (HBA) cards including MegaRAID, 3ware along with SAS chips, SAS switches, PCI SSD card and the Onstor NAS product they acquired about a year ago. Other parts of the LSI business which makes chips for storage, networking and communications vendors is also not affected by this deal.

    In other words, the sign in front of the Wichita LSI facility that used to say NCR will now probably include a NetApp logo once the deal closes.

    For those not familiar, Tom Georgens current CEO of NetApp is very familiar with Engenio and LSI as he used to work there (after leaving a career at EMC). In fact Mr. Georgens was part of the most recent attempt to spin the external storage business out of LSI back in the mid 2000s when it received the Engenio name and branding. In addition to Tom Georgens, Vic Mahadevan the current NetApp Chief Strategy Officer recently worked at LSI and before that at BMC, Compaq and Maxxan among others.

    What do I mean by the most recent attempt to spin the storage business out of LSI? Simple, the Engenio storage business traces its lineage back to NCR and what become known as Symbiosis Logic that LSI acquired as part of some other acquisitions.

    Going back to the late 90s, there was word on the street that the then LSI management was not sure what to do with storage business as their core business was and still is making high volume chips and related technologies. Current LSI CEO Abhi Talwalkar is a chip guy (nothing wrong with that) who honed his skills at Intel. Thus it should not be a surprise that there is a focus on the LSI core business model of making their own as well as producing silicon (not the implant stuff) for IT and consumer electronics (read their annual report).

    As part of the acquisition, LSI has already indicated that they will use all or some of the cash to buy back their stock. However I also wonder if this does not open the door for Abhi and his team to do some other acquisitions more synergic with their core business.

    What does NetApp get:

    • Expanded OEM and channel distribution capabilities
    • Block based products to coexist with their NAS gateways
    • Business with an established revenue base
    • Footprint into new or different markets
    • Opportunity to sell different product set to existing customers

    NetApp gets an OEM channel distribution model to complement what they already have (mainly IBM) in addition to their mainly direct sales and with VARs. Note that Engenio went to an all OEM/distribution model several years ago maintaining direct touch support for their partners.

    Note that NetApp is providing financial guidance that the deal could add $750M to FY12 which is based on retaining some portion of the existing OEM business however moving into new markets as well as increasing product diversity with existing direct customers, vars or channel partners.

    NetApp also gets to address storage market fragmentation and enable OEM as well as channel diversification including selling to other server vendors besides IBM. The Engenio model in addition to supporting Dell, IBM, Oracle, SGI and other server vendors also involves working with vertical solution integrator OEMs in the video, entertainment, High Performance Compute (HPC), cloud and MSP markets. This means that NetApp can enter new markets where bandwidth performance is needed including scale out NAS (beyond what NetApp has been doing). This also means that NetApp gets a product to sell into markets where back end storage for big data, bulk storage, media and entertainment, cloud and MSP as well as other applications leverage SAS, iSCSI or FC and FCoE beyond what their current lineup offers. Who sells into those spaces? Dell, HP, IBM, Oracle, SGI and Supermicro among others.

    What does LSI get:

    • $480M USD cash and buy back some stock to keep investors happy
    • Streamline their business or open door for new ones
    • Perhaps increase OEM sales to other new or existing customers
    • Perhaps do some acquisitions or be acquired

    What does Engenio get:
    A new parent that hopefully invest in the technology and marketing of the solution sets as well as leverage or take care of the installed base of customers

    What do the combined Engenio and NetApp OEMs and partners get:
    With combination of the organizations, hopefully streamlined support, service, and marketing, product enhancements to address new or different needs. Possibly comfort in knowing that Engenio now has a home and its future somewhat known.

    What about the Engenio employees?
    The reason I bring this up is wondering what happens to those who have many years invested and their LSI stock which I presume they keep hoping that the sale gives them a future return on their investment or efforts. Having been in similar acquisitions in the past, it can be a rough go however if the acquirer has a bright future, than enough said.

    Some random thoughts:

    Is this one of those industry trendy, sexy, cool everybody drooling type deals with new and upcoming technology and marketing buzz?
    No

    Is this one of those industry deals that has good upside potential if executed upon and leveraged?
    Yes

    Netapp already has a storage offering why do they need Engenio?
    No offense to NetApp, however they have needed a robust block storage offering to complement their NAS file serving and extensive software functionality to move into to different markets. This is not all that different from what EMC needed to do in the late 90s extending their capabilities from their sole cash cow platform Symmetrix to acquire DG to have a mid range offering.

    NetApp is risking $480M on a business with technologies that some see or say is on the decline, so why would they do such a thing?
    Ok, lets set the technology topics aside, from a pure numbers perspective, lets take two scenarios and Im not a financial person so go easy on me please. What some financial people have told me with other deals is that its sometimes about getting a return on cash vs. it not doing anything. So with that and other things in mind, say NetApp just lets $480M sit in the bank, can they get 12 per cent or better interest? Probably not and if they can, I want the name of that bank. What that means is that for a five year period, if they could get that rate of return (12 percent), they would only make $824M-480M=$344M on the investment (I know, there are tax and other financial considerations however lets keep simple). Now lets take another scenario, assume that NetApp simply rides a decline of the business at say a 20 percent per year rate (how many business are growing or in storage declining at 20 percent per year?) for five years. That works out to about a $1.4B yield. Lets take a different scenario and assume that NetApp can simply maintain an annual run rate of $700-750M for that five years, that works out to around $3.66B-480M=$3.1B revenue or return on investment. In other words, even with some decline, over a five year period, the OEM business pays for the deal alone and perhaps helps funds investment in technology improvement with the business balance being positive upside.

    Now both of those are extreme scenarios so lets take something more likely such as NetApp being able to simply maintain a 700-750M run rate by keeping some of the OEM business, finding new markets for challenge and OEM as well as direct, expanding footprint into their markets. Now that math gets even more interesting. Having said all of that, NetApp needs to keep investing in the business and products to get those returns which might help explain the relative low price to run rate.

    Is this a good deal for NetApp?
    IMHO yes, as long as NetApp does not screw it up. If NetApp can manage the business, invest in it, grow into new markets instead of simple cannibalization, they will have made a good deal similar to what EMC did with DG back in the late 90s. However NetApp needs to execute, leverage what they are buying, invest in it and pick up new business to make up for the declining business with some of the OEMs.

    With several hundred thousand systems or controllers having been sold over the years (granted how many are actually running is your guess as good as mine), NetApp has a footprint to leverage with their other products. For example, should IBM, Dell or Oracle completely walk away from those installed footprints, NetApp can move in with firmware or other upgrades to support plus up sell with their NAS gateways to add value with compression, dedupe, etc.

    What about NetApps acquisition track record?
    Fair question although Im sure the NetApp faithful wont like it. NetApp has had their ups and downs with acquisitions (Topio, Decru, Spinaker, Onaro, etc), perhaps with this one like EMC in the late 90s who bought DG to overcome some rough up and down acquisitions can also get their mojo on. (See this post).While we are on the topic of acquisitions, NetApp recently bought Akorri and last year Bycast which they now call StorageGrid that has been OEMd in the past by IBM. Guess what storage was commonly used under the IBM servers running the Bycast software? If you guessed XIV you might want to take a mulligan or a do over. Btw, HP also has OEMd the Bycast software. If you are not familiar with Bycast and interested in automated movement, tiering, policy management, objects and other buzzwords, ping your favorite NetApp person as it is a diamond in the rough if leveraged beyond healthcare capabilities.

    What does this mean for Xyratex and Dothill who are NetApp partners?
    My guess is that for now, the general purpose enclosures would stay the same (e.g. Xyratex) until there is a business case to do something different. For the high density enclosures, that could be a different scenario. As for others, we will have to wait and see.

    Will NetApp port OnTap into Engenio?
    The easiest and fastest thing is to do what NetApp and Engenio OEM customers have already been doing, that is, place the Engenio arrays behind the NetApp fas vfiler. Note that Engenio has storage systems that speak SAS to HDDs and SSDs as well as able to speak SAS, iSCSI and FC to hosts or gateways. NetApp has also embraced SAS for back end storage, maybe we will see them leverage a SAS connection out of their filers in the future to SAS storage systems or shelves instead of FC loop?

    Speaking of SAS host or server attached storage, guess what many cloud, MSP, high performance and other environment are using for storage on the back end of their clusters or scale out NAS systems?
    Yup, SAS.

    Guess what gap NetApp gets to fill joining Dell, HP, IBM and Oracle who can now give a choice of SAS, iSCSI or FC in addition or NAS?
    Yup, SAS.

    Care to guess what storage vendor we can expect to hear downplay SAS as a storage system to server or gateway technology?
    Hmm

    Is this all about SAS?
    No

    Will this move scare EMC?
    No, EMC does not get scared, or at least that is what they tell me.

    Will LSI buy Fusion IO who has or is filing their documents to IPO or someone else?
    Your guess or speculation is better than mine. However LSI already has and is retaining their own PCIe SSD card.

    Why only $480M for a business that did $705M in 2010?
    Good question. There is risk in that if NetApp does not invest in the product, marketing, relationships that they will not see the previous annual run rate so it is not a straight annuity. Consequently NetApp is taking risk with the business and thus they should get the reward if they can run with it. Another reason is that there probably were not any investment bankers or brokers running up the price.

    Why didnt Dell buy Engenio for $480M?
    Good question, if they had the chance, they should have however it probably would not have been a good fit as Dell needs direct sales vs. OEM sales.

    Ok, nuff said (for now)

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Dude, is Dell doing a disk deal again with Compellent?

    Over in Eden Prairie (Minneapolis Minnesota suburb) where data storage vendor Compellent (CML) is based, they must be singing in the hallways today that it is beginning to feel a lot like Christmas.

    Sure we had another dusting of snow this morning here in the Minneapolis area and the temp is actually up in the balmy 20F temperature range (was around 0F yesterday) and holiday shopping is in full swing.

    The other reason I think that the Compellent folks are thinking that it feels a lot like Christmas are the reports that Dell is in exclusive talks to buy them at about $29 per share or about $876 million USD.

    Dell is no stranger to holiday or shopping sprees, check these posts out as examples:

    Dell Will Buy Someone, However Not Brocade (At least for now)

    Back to school shopping: Dude, Dell Digests 3PAR Disk storage (we now know Dell was out bid)

    Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize

    Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles

    Post Holiday IT Shopping Bargains, Dell Buying Exanet?

    Did someone forget to tell Dell that Tape is dead?

    Now some Compellent fans are not going to be happy with only about $29 a share or about $876 million USD price given the recent stock run up into the $30 plus range. Likewise, some of the Compellent fans may be hoping for or expecting a bidding war to drive the stock back up into the $30 range however keep in mind that it was earlier this year when the stock adjusted itself down into the mid teens.

    In the case of 3PAR and the HP Dell budding war, that was a different product and company focused in a different space than where Compellent has a good fit.

    Sure both 3PAR and Compellent do Fibre Channel (FC) where Dells EqualLogic only does iSCSI, however a valuation based just on FC would be like saying Dell has all the storage capabilities they need with their MD3000 series that can do SAS, iSCSI and FC.

    In other words, there are different storage products for different markets or price bands and customer application needs. Kind of like winter here in Minnesota, sure one type of shovel will work for moving snow or you can leverage different technologies and techniques (tiering) to get the job done effectively the same holds for storage solutions.

    Compellent has a good Cadillac product that is a good fit for some SMB environments. However the SMB space is also where Dell has several storage products some of which they own (e.g. EqualLogic), some they OEM (MD3000 series and NX) as well as resell (e.g. EMC CLARiiON).

    Can the Compellent product replace the lowered CLARiiON business that Dell has itself been shifting more to their flagship EqualLogic product?

    Sure however at the risk of revenue cannibalization or worse, introduction of revenue prevention teams.

    Can the Compellent product then be positioned lower down under the EqualLogic product?

    Sure, however why hold it back not to mention force a higher priced product down into that market segment.

    Can the Compellent product be taken up market to compete above the EqualLogic head to head with the larger CLARiiON systems from EMC or comparable solutions from other vendors?

    Sure, however I can hear choruses of its sounding a lot like Christmas from New England, the bay area and Tucson among others.

    Does this mean that Dell is being overly generous and that this is not a good deal?

    No, not at all.

    Sure it is the holiday season and Dell has several billion dollars of cash laying around however that in itself does not guarantee a large handout or government sized bailout (excuse me, infusion). At $30 or more, that would be overly generous simply based on where the technology fits as well as aligns to the market realities. Consequently, at $29, this is a great deal for Compellent and also for Dell.

    Why is it a good deal for Dell?

    I think that it is as much about Dell getting a good deal (ok, paying a premium) to acquire a competitor that they can use to fill some product gaps where they have common VARs. However I also think that this is very much about the channel and the VAR as much if not more than it is just about a storage product. Servers are part of the game here which in turn supports storage, networking, management tools, backup/recovery, archiving and services.

    Sure Dell can maybe take some cost out of the Compellent solution by replacing the Supermicro PCs that are the hardware platform for their storage controllers with Dell servers. However the bigger play is around further developing its channel and VAR ecosystems, some of whom were with EqualLogic before Dell bought them. This can also be seen as a means of Dell getting that partner ecosystem to sell overall, more dell products and solutions instead of those from Apple, EMC, Futjisu, HP, IBM, Oracle and many others.

    Likewise, I doubt that Mr. Dell is paying a premium simply to make the Compellent shareholders and fans happy to create monetary velocity to stimulate holiday shopping and economic stimulus. However, for the fans, sure, while drowning your sorrows in egg nogg of holiday cheer that you are not getting $30 or higher, instead buy a round for your mates and toast Dell for your holiday gift.

    The real reason I think this is a good reason for Dell is that from a business and financial perspective, assuming they stick to the $29 range, it is a good bargain for both parties. Dell gets a company who has been competing with their EqualLogic product in some cases with the same VARs or resellers. Sure it gets a Fibre Channel based product however Dell already has that with the MD3000 series which I realize is less function laden then Compellent or EqualLogic; however it is also more affordable for a different market.

    If Dell can close on the deal sticking to its offer which they have the upper hand on, execute including rolling out a strategy as well as product positioning plan. Then educate their own teams as well as VARs and customers of what products fit where and when in such a manner that does not cause revenue prevention (e.g. one product or team blocking the other) or cannibalization instead expanding markets, they can do well.

    While Compellent gets a huge price multiple based on their revenue (about $125M USD), if Dell can get the product revenue up from the $125 to $150 million plateau to around $250 to $300 million without cannibalizing other Dell products, the deal pays for itself in many ways.

    Keep in mind that a large pile of cash sitting in the bank these days is not exactly yielding the best returns on investment.

    For the Compellent fans and shareholders, congratulations!

    You have gotten or perhaps are about to get a good holiday gift so knock of the complaining that you should be getting more. The option is that instead of $28 per share, you could be getting 28 lumps of coal in your Christmas stocking.

    For the Dell folks, assuming the deal is done on their terms and that they can quickly rationalize the product overlap, convey and then execute on a strategy while keeping the revenue prevention teams on the sidelines you too have a holiday gift to work with (some assembly will be required however). This also is good for Dell outside of storage which may turn out to be one of the gems of the deal in keeping or expanding VARs selling Dell based servers and associated technologies.

    For EMC who was slapped in the face earlier this year when Dell took a run at 3PAR, sure there will be more erosion on the lower end CLARiiOn as has been occurring with the EqualLogic. However Dell still needs a solution to effectively compete with EMC and others at the higher end of the SMB or lower end of the enterprise market.

    Sure the EqualLogic or Compellent products could be deployed into such scenarios; however those solutions are then playing on a different field and out of their market sweet spots.

    Lets see what happens shall we.

    In the meantime, what say you?

    Is this a good deal for Dell, who is the deal good for assuming it goes through and at the terms mentioned, what is your take?

    Who benefits from this proposed deal?

    Note that in the holiday gift giving spirit, Chicago style voting or polling will be enabled.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    EMC VPLEX: Virtual Storage Redefined or Respun?

    In a flurry of announcements that coincide with EMCworld occurring in Boston this week of May 10 2010 EMC officially unveiled the Virtual Storage vision initiative (aka twitter hash tag of #emcvs) and initial VPLEX product. The Virtual Storage initiative was virtually previewed back in March (See my previous post here along with one from Stu Miniman (twitter @stu) of EMC here or here) and according to EMC the VPLEX product was made generally available (GA) back in April.

    The Virtual Storage vision and associated announcements consisted of:

    • Virtual Storage vision – Big picture  initiative view of what and how to enable private clouds
    • VPLEX architecture – Big picture view of federated data storage management and access
    • First VPLEX based product – Local and campus (Metro to about 100km) solutions
    • Glimpses of how the architecture will evolve with future products and enhancements


    Figure 1: EMC Virtual Storage and Virtual Server Vision and Big Pictures

    The Big Picture
    The EMC Virtual Storage vision (Figure 1) is the foundation of a private IT cloud which should enable characteristics including transparency, agility, flexibility, efficient, always on, resiliency, security, on demand and scalable. Think of it this way, EMC wants to enable and facilitate for storage what is being done by server virtualization hypervisor vendors including VMware (which happens to be owned by EMC), Microsoft HyperV and Citrix/Xen among others. That is, break down the physical barriers or constraints around storage similar to how virtual servers release applications and their operating systems from being tied to a physical server.

    While the current focus of desktop, server and storage virtualization has been focused on consolidation and cost avoidance, the next big wave or phase is life beyond consolidation where the emphasis expands to agility, flexibility, ease of use, transparency, and portability (Figure 2). In the next phase which puts an emphasis around enablement and doing more with what you have while enhancing business agility focus extends from how much can be consolidated or the number of virtual machines per physical machine to that of using virtualization for flexibility, transparency (read more here and here or watch here).


    Figure 2: Virtual Storage Big Picture

    That same trend will be happening with storage where the emphasis also expands from how much data can be squeezed or consolidated onto a given device to that of enabling flexibility and agility for load balancing, BC/DR, technology upgrades, maintenance and other routine Infrastructure Resource Management (IRM) tasks.

    For EMC, achieving this vision (both directly for storage, and indirectly for servers via their VMware subsidiary) is via local and distributed (metro and wide area) federation management of physical resources to support virtual data center operations. EMC building blocks for delivering this vision including VPLEX, data and storage management federation across EMC and third party products, FAST (fully automated storage tiering), SSD, data protection and data footprint reduction and data protection management products among others.

    Buzzword bingo aside (e.g. LAN, SAN, MAN, WAN, Pots and Pans) along with Automation, DWDM, Asynchronous, BC, BE or Back End, Cache coherency, Cache consistency, Chargeback, Cluster, db loss, DCB, Director, Distributed, DLM or Distributed Lock Management, DR, Foe or Fibre Channel over Ethernet, FE or Front End, Federated, FAST, Fibre Channel, Grid, HyperV, Hypervisor, IRM or Infrastructure Resource Management, I/O redirection, I/O shipping, Latency, Look aside, Metadata, Metrics, Public/Private Cloud, Read ahead, Replication, SAS, Shipping off to Boston, SRA, SRM, SSD, Stale Reads, Storage virtualization, Synchronization, Synchronous, Tiering, Virtual storage, VMware and Write through among many other possible candidates the big picture here is about enabling flexibility, agility, ease of deployment and management along with boosting resource usage effectiveness and presumably productivity on a local, metro and future global basis.


    Figure 3: EMC Storage Federation and Enabling Technology Big Picture

    The VPLEX Big Picture
    Some of the tenants of the VPLEX architecture (Figure 3) include a scale out cluster or grid design for local and distributed (metro and wide area) access where you can start small and evolve as needed in a predictable and deterministic manner.


    Figure 4: Generic Virtual Storage (Local SAN and MAN/WAN) and where VPLEX fits

    The VPLEX architecture is targeted towards enabling next generation data centers including private clouds where ease and transparency of data movement, access and agility are essential. VPLEX sits atop existing EMC and third party storage as a virtualization layer between physical or virtual servers and in theory, other storage systems that rely on underlying block storage. For example in theory a NAS (NFS, CIFS, and AFS) gateway, CAS content archiving or Object based storage system or purpose specific database machine could sit between actual application servers and VPLEX enabling multiple layers of flexibility and agility for larger environments.

    At the heart of the architecture is an engine running a highly distributed data caching algorithm that uses an approach where a minimal amount of data is sent to other nodes or members in the VPLEX environment to reduce overhead and latency (in theory boosting performance). For data consistency and integrity, a distributed cache coherency model is employed to protect against stale reads and writes along with load balancing, resource sharing and failover for high availability. A VPLEX environment consists of a federated management view across multiple VPLEX clusters including the ability to create a stretch volume that is accessible across multiple VPLEX clusters (Figure 5).


    Figure 5: EMC VPLEX Big Picture


    Figure 6: EMC VPLEX Local with 1 to 4 Engines

    Each VPLEX local cluster (Figure 6) is made up of 1 to 4 engines (Figure 7) per rack with each engine consisting of two directors each having 64GByte of cache, localized compute Intel processors, 16 Front End (FE) and 16 Back End (BE) Fibre Channel ports configured in a high availability (HA). Communications between the directors and engines is Fibre Channel based. Meta data is moved between the directors and engines in 4K blocks to maintain consistency and coherency. Components are fully redundant and include phone home support.


    Figure 7: EMC VPLEX Engine with redundant directors

    VPLEX initially host servers supported include VMware, Cisco UCS, Windows, Solaris, IBM AIX, HPUX and Linux along with EMC PowerPath and Windows multipath management drivers. Local server clusters supported include Symantec VCS, Microsoft MSCS and Oracle RAC along with various volume mangers. SAN fabric connectivity supported includes Brocade and Cisco as well as Legacy McData based products.

    VPLEX also supports cache (Figure 8 ) write thru to preserve underlying array based functionality and performance with 8,000 total virtualized LUNs per system. Note that underlying LUNs can be aggregated or simply passed through the VPLEX. Storage that attaches to the BE Fibre Channel ports include EMC Symmetrix VMAX and DMX along with CLARiiON CX and CX4. Third party storage supported includes HDS9000 and USPV/VM along with IBM DS8000 and others to be added as they are certified. In theory given that the VPLEX presents block based storage to hosts; one would also expect that NAS, CAS or other object based gateways and servers that rely on underlying block storage to also be supported in the future.


    Figure 8: VPLEX Architecture and Distributed Cache Overview

    Functionality that can be performed between the cluster nodes and engines with VPLEX include data migration and workload movement across different physical storage systems or sites along with shared access with read caching on a local and distributed basis. LUNS can also be pooled across different vendors underlying storage solutions that also retain their native feature functionality via VPLEX write thru caching.

    Reads from various servers can be resolved by any node or engine that checks their cache tables (Figure 8 ) to determine where to resolve the actual I/O operation from. Data integrity checks are also maintained to prevent stale reads or write operations from occurring. Actual meta data communications between nodes is very small to enable state fullness while reducing overhead and maximizing performance. When a change to cache data occurs, meta information is sent to other nodes to maintain the distributed cache management index schema. Note that only pointers to where data and fresh cache entries reside are what is stored and communicated in the meta data via the distributed caching algorithm.


    Figure 9: EMC VPLEX Metro Today

    For metro deployments, two clusters (Figure 9) are utilized with distances supported up to about 100km or about 5ms of latency in a synchronous manner utilizing long distance Fibre Channel optics and transceivers including Dense Wave Division Multiplexing (DWDM) technologies (See Chapter 6: Metropolitan and Wide Area Storage Networking in Resilient Storage Networking (Elsevier) for additional details on LAN, MAN and WAN topics).

    Initially EMC is supporting local or Metro including Campus based VPLEX deployments requiring synchronous communications however asynchronous (WAN) Geo and Global based solutions are planned for the future (Figure 10).


    Figure 10: EMC VPLEX Future Wide Area and Global

    Online Workload Migration across Systems and Sites
    Online workload or data movement and migration across storage systems or sites is not new with solutions available from different vendors including Brocade, Cisco, Datacore, EMC, Fujitsu, HDS, HP, IBM, LSI and NetApp among others.

    For synchronization and data mobility operations such as a VMware Vmotion or Microsoft HyperV Live migration over distance, information is written to separate LUNs in different locations across what are known as stretch volumes to enable non disruptive workload relocation across different storage systems (arrays) from various vendors. Once synchronization is completed, the original source can be disconnected or taken offline for maintenance or other common IRM tasks. Note that at least two LUNs are required, or put another way, for every stretch volume, two LUNs are subtracted from the total number of available LUNs similar to how RAID 1 mirroring requires at least two disk drives.

    Unlike other approaches that for coherency and performance rely on either no cached data, or, extensive amounts of cached data along with subsequent overhead for maintaining state fullness (consistency and coherency) including avoiding stale reads or writes, VPLEX relies on a combination of distributed cache lookup tables along with pass thru access to underlying storage when or where needed. Consequently large amounts of data does not need to be cached as well as shipped between VPLEX devices to maintain data consistency, coherency or performance which should also help to keep costs affordable.

    Approach is not unique, it is the implementation
    Some storage virtualization solutions that have been software based running on an appliance or network switch as well as hardware system based have had a focus of emulating or providing competing capabilities with those of mid to high end storage systems. The premise has been to use lower cost, less feature enabled storage systems aggregated behind the appliance, switch or hardware based system to provide advanced data and storage management capabilities found in traditional higher end storage products.

    VPLEX while like any tool or technology could be and probably will be made to do other things than what it is intended for is really focused on, flexibility, transparency and agility as opposed to being used as a means of replacing underlying storage system functionality. What this means is that while there is data movement and migration capabilities including ability to synchronize data across sites or locations, VPLEX by itself is not a replacement for the underlying functionality present in both EMC and third party (e.g. HDS, HP, IBM, NetApp, Oracle/Sun or others) storage systems.

    This will make for some interesting discussions, debates and applies to oranges comparisons in particular with those vendors whose products are focused around replacing or providing functionality not found in underlying storage system products.

    In a nut shell summary, VPLEX and the Virtual Storage story (vision) is about enabling agility, resiliency, flexibility, data and resource mobility to simply IT Infrastructure Resource Management (IRM). One of the key themes of global storage federation is anywhere access on a local, metro, wide area and global basis across both EMC and heterogeneous third party vendor hardware.

    Lets Put it Together: When and Where to use a VPLEX
    While many storage virtualization solutions are focused around consolidation or pooling, similar to first wave server and desktop virtualization, the next general broad wave of virtualization is life beyond consolidation. That means expanding the focus of virtualization from consolidation, pooling or LUN aggregation to that of enabling transparency for agility, flexibility, data or system movement, technology refresh and other common time consuming IRM tasks.

    Some applications or usage scenarios in the future should include in addition to VMware Vmotion, Microsoft HypverV and Microsoft Clustering along with other host server closuring solutions.


    Figure 11: EMC VPLEX Usage Scenarios

    Thoughts and Industry Trends Perspectives:

    The following are various thoughts, comments, perspectives and questions pertaining to this and storage, virtualization and IT in general.

    Is this truly unique as is being claimed?

    Interestingly, the message Im hearing out of EMC is not the claim that this is unique, revolutionary or the industries first as is so often the case by vendors, rather that it is their implementation and ability to deploy on a broad perspective basis that is unique. Now granted you will probably hear as is often the case with any vendor or fan boy/fan girl spins of it being unique and Im sure this will also serve up plenty of fodder for mudslinging in the blogsphere, YouTube galleries, twitter land and beyond.

    What is the DejaVu factor here?

    For some it will be nonexistent, yet for others there is certainly a DejaVu depending on your experience or what you have seen and heard in the past. In some ways this is the manifestation of many vision and initiatives from the late 90s and early 2000s when storage virtualization or virtual storage in an open context jumped into the limelight coinciding with SAN activity. There have been products rolled out along with proof of concept technology demonstrators, some of which are still in the market, others including companies have fallen by the way side for a variety of reasons.

    Consequently if you were part of or read or listened to any of the discussions and initiatives from Brocade (Rhapsody), Cisco (SVC, VxVM and others), INRANGE (Tempest) or its successor CNT UMD not to mention IBM SVC, StorAge (now LSI), Incipient (now part of Texas Memory) or Troika among others you should have some DejaVu.

    I guess that also begs the question of what is VPLEX, in band, out of band or hybrid fast path control path? From what I have seen it appears to be a fast path approach combined with distributed caching as opposed to a cache centric inband approaches such as IBM SVC (either on a server or as was tried on the Cisco special service blade) among others.

    Likewise if you are familiar with IBM Mainframe GDPS or even EMC GDDR as well as OpenVMS Local and Metro clusters with distributed lock management you should also have DejaVu. Similarly if you had looked at or are familiar with any of the YottaYotta products or presentations, this should also be familiar as EMC acquired the assets of that now defunct company.

    Is this a way for EMC to sell more hardware along with software products?

    By removing barriers enabling IT staffs to support more data on more storage in a denser and more agile footprint the answer should be yes, something that we may see other vendors emulate, or, make noise about what they can or have been doing already.

    How is this virtual storage spin different from the storage virtualization story?

    That all depends on your view or definition as well as belief systems and preferences for what is or what is not virtual storage vs. storage virtualization. For some who believe that storage virtualization is only virtualization if and only if it involves software running on some hardware appliance or vendors storage system for aggregation and common functionality than you probably wont see this as virtual storage let alone storage virtualization. However for others, it will be confusing hence EMC introducing terms such as federation and avoiding terms including grid to minimize confusion yet play off of cloud crowd commotion.

    Is VPLEX a replacement for storage system based tiering and replication?

    I do not believe so and even though some vendors are making claims that tiered storage is dead, just like some vendors declared a couple of years ago that disk drives were going to be dead this year at the hands of SSD, neither has come to life so to speak pun intended. What this means for VPLEX is that it leverages underlying automated or manual tiering found in storage systems such as EMC FAST enabled or similar policy and manual functions in third party products.

    What VPLEX brings to the table is the ability to transparently present a LUN or volume locally or over distance with shared access while maintaining cache and data coherency. This means that if a LUN or volume moves the applications or file system or volume managers expecting to access that storage will not be surprised, panic or encounter failover problems. Of course there will be plenty of details to be dug into and seen how it all actually works as is the case with any new technology.

    Who is this for?

    I see this as for environments that need flexibility and agility across multiple storage systems either from one or multiple vendors on a local or metro or wide area basis. This is for those environments that need ability to move workloads, applications and data between different storage systems and sites for maintenance, upgrades, technology refresh, BC/DR, load balancing or other IRM functions similar to how they would use virtual server migration such as VMotion or Live migration among others.

    Do VPLEX and Virtual Storage eliminate need for Storage System functionality?

    I see some storage virtualization solutions or appliances that have a focus of replacing underlying storage system functionality instead of coexisting or complementing. A way to test for this approach is to listen or read if the vendor or provider says anything along the lines of eliminating vendor lock in or control of the underlying storage system. That can be a sign of the golden rule of virtualization of whoever controls the virtualization functionality (at the server hypervisor or storage) controls the gold! This is why on the server side of things we are starting to see tiered hypervisors similar to tiered servers and storage where mixed hypervisors are being used for different purposes. Will we see tiered storage hypervisors or virtual storage solutions the answer could be perhaps or it depends.

    Was Invista a failure not going into production and this a second attempt at virtualization?

    There is a popular myth in the industry that Invista never saw the light of day outside of trade show expo or other demos however the reality is that there are actual customer deployments. Invista unlike other storage virtualization products had a different focus which was that around enabling agility and flexibility for common IRM tasks, similar the expanded focus of VPLEX. Consequently Invista has often been in apples to oranges comparison with other virtualization appliances that have as focus pooling along with other functions or in some cases serving as an appliance based storage system.

    The focus around Invista and usage by those customers who have deployed it that I have talked with is around enabling agility for maintenance, facilitating upgrades, moves or reconfiguration and other common IRM tasks vs using it for pooling of storage for consolidation purposes. Thus I see VPLEX extending on the vision of Invista in a role of complimenting and leveraging underlying storage system functionality instead of trying to replace those capabilities with that of the storage virtualizer.

    Is this a replacement for EMC Invista?

    According to EMC the answer is no and that customers using Invista (Yes, there are customers that I have actually talked to) will continue to be supported. However I suspect that over time Invista will either become a low end entry for VPLEX, or, an entry level VPLEX solution will appear sometime in the future.

    How does this stack up or compare with what others are doing?

    If you are looking to compare to cache centric platforms such as IBMs SVC that adds extensive functionality and capabilities within the storage virtualization framework this is an apples to oranges comparison. VPLEX is providing cache pointers on a local and global basis functioning in a compliment to underlying storage system model where SVC caches at the specific cluster basis and enhancing functionality of underlying storage system. Rest assured there will be other apples to oranges comparisons made between these platforms.

    How will this be priced?

    When I asked EMC about pricing, they would not commit to a specific price prior to the announcement other than indicating that there will be options for on demand or consumption (e.g. cloud pricing) as well as pricing per engine capacity as well as subscription models (pay as you go).

    What is the overhead of VPLEX?

    While EMC runs various workload simulations (including benchmarks) internally as well as some publicly (e.g. Microsoft ESRP among others) they have been opposed to some storage simulation benchmarks such as SPC. The EMC opposition to simulations such as SPC have been varied however this could be a good and interesting opportunity for them to silence the industry (including myself) who continue ask them (along with a couple of other vendors including IBM and their XIV) when they will release public results.

    What the interesting opportunity I think is for EMC is that they do not even have to benchmark one of their own storage systems such as a CLARiiON or VMAX, instead simply show the performance of some third party product that already is tested on the SPC website and then a submission with that product running attached to a VPLEX.

    If the performance or low latency forecasts are as good as they have been described, EMC can accomplish a couple of things by:

    • Demonstrating the low latency and minimal to no overhead of VPLEX
    • Show VPLEX with a third party product comparing latency before and after
    • Provide a comparison to other virtualization platforms including IBM SVC

    As for EMC submitting a VMAX or CLARiiON SPC test in general, Im not going to hold my breath for that, instead, will continue to look at the other public workload tests such as ESRP.

    Additional related reading material and links:

    Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier)
    Chapter 3: Networking Your Storage
    Chapter 4: Storage and IO Networking
    Chapter 6: Metropolitan and Wide Area Storage Networking
    Chapter 11: Storage Management
    Chapter 16: Metropolitan and Wide Area Examples

    The Green and Virtual Data Center (CRC)
    Chapter 3: (see also here) What Defines a Next-Generation and Virtual Data Center
    Chapter 4: IT Infrastructure Resource Management (IRM)
    Chapter 5: Measurement, Metrics, and Management of IT Resources
    Chapter 7: Server: Physical, Virtual, and Software
    Chapter 9: Networking with your Servers and Storage

    Also see these:

    Virtual Storage and Social Media: What did EMC not Announce?
    Server and Storage Virtualization – Life beyond Consolidation
    Should Everything Be Virtualized?
    Was today the proverbial day that he!! Froze over?
    Moving Beyond the Benchmark Brouhaha

    Closing comments (For now):
    As with any new vision, initiative, architecture and initial product there will be plenty of questions to ask, items to investigate, early adopter customers or users to talk with and determine what is real, what is future, what is usable and practical along with what is nice to have. Likewise there will be plenty of mud ball throwing and slinging between competitors, fans and foes which for those who enjoy watching or reading those you should be well entertained.

    In general, the EMC vision and story builds on and presumably delivers on past industry hype, buzz and vision with solutions that can be put into environments as productivity tool that works for the customer, instead of the customer working for the tool.

    Remember the golden rule of virtualization which is in play here is that whoever controls the virtualization or associated management controls the gold. Likewise keep in mind that aggregation can cause aggravation. So do not be scared, however look before you leap meaning do your homework and due diligence with appropriate levels of expectations, aligning applicable technology to the task at hand.

    Also, if you have seen or experienced something in the past, you are more likely to have DejaVu as opposed to seeing things as revolutionary. However it is also important to leverage lessons learned for future success. YottaYotta was a lot of NaddaNadda, lets see if EMC can leverage their past experiences to make this a LottaLotta.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    StorageIO aka Greg Schulz appears on Infosmack

    If you are in the IT industry, and specifically have any interest or tie to data infrastructures from servers, to storage and networking including hardware, software, services not to mention virtualization and clouds, InfoSmack and Storage Monkeys should be on your read or listen list.

    Recently I was invited to be a guest on the InfoSmack podcast which is about a 50 some minute talk show format around storage, networking, virtualization and related topics.

    The topics discussed include Sun and Oracle from a storage standpoint, Solid State Disk (SSD) among others.

    Now, a word of caution, InfoSmack is not your typical prim and proper venue, nor is it a low class trash talking production.

    Its fun and informative where the hosts and attendees are not afraid of poking fun at them selves while exploring topics and the story behind the story in a candid non scripted manner.

    Check it out.

    Cheers – gs

    Greg Schulz – StorageIOblog, twitter @storageio Author “The Green and Virtual Data Center” (CRC)

    Why XIV is so important to IBMs storage business – Its Not About the Technology or Product!

    Storage I/O trends

    Ok, so I know I’m not taking a popular stance on this one from both camps, the IBMers and their faithful followers as well as the growing legion of XIV followers will take exception I’m sure.

    Likewise, the nay sayers would argue why not take a real swing and knock the ball out of the park as if it were baseball batting practice. No, I’m going a different route as actually, either of the approaches would be too easy and have been pretty well addressed already.

    The IBM XIV product that IBM acquired back in January 2008 is getting a lot of buzz (some good, some not so good) lately in the media and blog sphere (here and here which in turn lead to many others) as well as in various industry and customer discussions.

    How ironic that the 2008 version of storage in an election year in the U.S. pits the IBM and XIV faithful in one camp and the nay sayers and competition in the other camps. To hear both camps go at it with points, counter points, mud-slinging and lipstick slurs should be of no surprise when it comes vendor?s points and counter points. In fact the only thing missing from some of the discussions or excuse me, debates is the impromptu appearance on-stage by either Senators Bidden, Clinton, McCain or Obama or Governor Palin to weigh in on the issues, after all, it is the 2008 edition of storage in an election year here in the United States.

    Rather than jump on the bashing XIV bandwagon which about everyone in the industry is now doing except for, the proponents or, folks taking a step back looking at the bigger non-partisan picture like Steve Duplessie the genesis billionaire founder of ESG and probably the future owner of the New England Patriots (American) Football team whose valuation may have dripped enough for Steve to buy now that their start quarterback Tom Brady is out with a leg injury that will take longer to rebuild than all the RAID 6 configured 1 TByte SATA disk drives in 3PAR, Dell, EMC, HGST, HP, IBM, NetApp, Seagate, Sun and Western Digital as well as many other vendors test labs combined. As for the proponents or faithful, in the spirit of providing freedom of choice and flexible options, the cool-aid comes in both XIV orange as well as traditional IBM XIV blue, nuff said.

    In my opinion, which is just that, an opinion, XIV is going to help and may have already done so for IBMs storage business not from the technical architecture or product capabilities or even in the number of units that IBM might eventually sell bundled or un-bundled. Rather, XIV is getting IBM exposure and coverage to be able to sit at the table with some re-invigorated spirit to tell the customer what IBM is doing and if they pay attention, in-between slide decks, grasp the orders for upgrades, expansion or new installs for the existing IBM storage product line, then continue on with their pitch until the customer asks to place another upgraded or expansion order, then quickly grab that order, then continue on with the presentation while touching lightly on the products IBM customers continue to buy and looking to upgrade including:

    IBM disk
    IBM tape – tape and virtual tape
    DS8000 – Mainframe and open systems storage
    DS5000 – New version of DS4000 to compete with new EMC CLARiiON CX4s
    DS4000 ? aka the Array formerly known as the FastT
    DS3000 – Entry level iSCSI, SAS and FC storage
    NetApp based N-Series – For NAS windows CIFS and NFS file sharing
    DR550 archiving solution
    SAN Volume Controller-SVC

    Not to mention other niche products such as the Data Direct Networks-DDN based DCS9550 or IBM developed DS6000 or recently acquired Diligent VTL and de-duping software.

    IBM will be successful with XIV not by how many systems they sell or give away, oh, excuse me, add value to other solutions. How IBM should be gauging XIV success is based on increased sales of their other storage systems and associated software and networking technologies including the mainframe attachable DS8000, the new high performance midrange DS5000 that builds on the success of the DS4000, all of which should have both Brocade and Cisco salivating given their performance need for more Fibre Channel (and FICON for DS8000) 4GFC and 8GFC Fibre Channel ports, switches, adapters and directors. Then there is the netapp based N series for NAS and file serving to support unstructured data including Web and social networking.

    If I were Brocade, Cisco, NetApp or any of the other many IBM suppliers, I would be putting solution bundles together certainly to ride the XIV wave, however have solution bundles ready to play to the collateral impact of all the other IBM storage products getting coverage. For example sure Brocade and Cisco will want to talk about more Fibre Channel and iSCSI switch ports for the XIV, however, also talk performance to be able to unleash the capabilities of the DS8000 and DS5000, or, file management tools for the N-Series as well as bundles around the archiving DR550 solution.

    The N-Series NAS gateway that could be used in theory to dress up XIV and actually make it usable for NAS file serving, file sharing and Web 2.0 related applications or unstructured data. There is the IBM SAN Volume Controller-SVC that virtualizes almost everything except the kitchen sink which may be in a future release. There is the DR550 archiving and compliance platform that not only provides RAID 6 protected energy-efficient storage, it also supports movement of data to tape, now if IBM could get the story out on that solution which maybe in the course of talking about XIV, IBM DR550 might get discovered as well. Of course there are all the other backup, archiving, data protection management and associated tools that will get pick-up and traction as well.

    You see even if IBM quadruples the XIV footprint of revenue installed in production systems with 400% growth rates year over year, never mind that the nay-sayers that would only be about 1/20 or 1/50th of what Dell/EqualLogic, or LeftHand via HP/Intel or even IBM xseries not to mention all the others using IBRIX, HP/PolyServe, Isilon, 3PAR, Panasas, Permabit, NEC and the list goes on with similar clustered solutions have already done.

    The point is watch for up-tick even if only 10% on the installed DS8000 or DS5000 (new) or DS4000 or DS3000 or N-Series (NetApp) or DR550 (the archive appliance IBM should talk more about), or SVC or the TS series VTLs.

    Even a 1% jump due to IBM folks getting out and in front of customers and business partners, a 10% jump on the installed based of somewhere around 40,000 DS8000 (and earlier ESS versions) is 4,000 new systems, on the combined DS5000/DS4000/DS3000 formerly known as FasT with combined footprint of over 100,000 systems in the field, 10% would be 10,000 new systems. Take the SVC, with about 3,000 instances (or about 11,000 clustered nodes), 10% would mean another new 300 instances and continue this sort of improvement across the rest of the line and IBM will have paid for not only XIV and Moshe?s (former EMCer and founded of XIV and now IBM fellow) retirement fund.

    IBM may be laughing to the big blue bank even after having enough money to finally buy a clustered NAS file system for Web 2.0 and bulk storage such as IBRIX before someone else like Dell, EMC or HP gets their hands on it. So while everyone else continues to bash how bad XIV is performing. Whether this is a by design strategy or one that IBM can simply fall into, it could be brilliant if played out and well executed however only time will tell.

    If those who want to rip on xiv really want to inflict damage, cease and ignore XIV for what it is or is not and find something else to talk about and rest assured, if there are other good stories, they will get covered and xiv will be ignored.

    Instead of ripping on XIV, or listening to more XIV hype, I’m going fishing and maybe will come back with a fish story to rival the XIV hype, in the meantime, look I forward to seeing the IBM success for their storage business as a whole due to the opportunity for IBMers and their partners getting excited to go and talk about storage and being surprised by their customers giving them orders for other IBM products, that is unless the IBM revenue prevention department gets in the way. For example if IBMers or their partners in the excitement of the XIV moment forget to sell to customers what customers want, and will buy today or are ready to buy and grab the low hanging fruit (sales orders for upgrades and new sales) of current and recently enhanced products while trying to reprogram and re-condition customers to the XIV story.

    Congratulations to IBM and their partners as well as OEM suppliers if they can collective pull the ruse off and actually stimulate total storage sales while XIV becomes a decoy and maybe even gets a few more installs and some revenue to help prop it up as a decoy.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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