Driving ROI with Cloud Storage Consolidation Seminars

Driving ROI with Cloud Storage Consolidation Seminars

Driving ROI with Cloud Storage Consolidation Seminars

Driving ROI with Cloud Storage Consolidation Seminars

Join me in a series of in-person seminars driving ROI with cloud storage consolidation for unstructured file data.

driving roi with cloud storage consolidation seminars
Various Data Infrastructure options from on-prem to edge to cloud and beyond

These initial seminars are being held at Amazon Web Services (AWS) locations April 30 in New York City, May 1 in Chicago and May 2 in Houston Amazon. At each of these three cities, I will be joined by experts from NetApp, Talon and AWS as we look at issues, trends and what can be done today (including hands on demos) driving ROI with cloud storage consolidation for unstructured file data.

What The Seminars Are About

These seminars look at how remove cost and complexity while boosting productivity for distributed sites with unstructured data and NAS file servers. The seminars look at making informed decisions balancing technical considerations with a business return on investment (ROI) model, along with return on innovation (the other ROI) from boosting productivity. It’s not about simply cutting costs that can create chaos or compromise elsewhere, it’s about removing complexity and cost while boosting productivity with smart cloud storage consolidation for unstructured file data.

distributed file server cloud storage consolidation

Distributed File Server Cloud Storage Consolidation ROI Economic Comparison

During these seminars I will discuss various industry and customer trends, challenges as well as solutions, particular for environments with distributed file servers for unstructured file data. As part of my discussion, we will look at both technical, as well as ROI business based model for distributed file server cloud storage consolidation based on the Server StorageIO white paper report titled Cloud File Data Storage Consolidation and Economic Comparison Model (Free PDF download here).

Where When and How to Register

New York City Tuesday April 30, 2019 9:00AM
Amazon Web Services
7 West 34th St.
6th Floor
Learn more and register here.

Chicago Illinois  Wednesday May 1, 2019 9:00AM
Amazon Web Services
222 West Adams Street
Suite 1400
Learn more and register here

Houston Texas Thursday May 2, 2019 9:00AM
Amazon Web Services
825 Town and Country Lane
Suite 1000
Learn more and register here

Where to learn more

Learn more about world backup day, recovery and data protection along with other related topics via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

Making informed decisions for data infrastructure resources including cloud storage consolidation and distributed file servers involves technical, application workload as well as business economic analysis. Which of the three (technical, application workload, financial) is more important for enabling a business benefit will depend on your perspective, as well as area of focus. However, all the above need to be considered in the balance as part of making an informed data infrastructure resource decision. That is where a discussion about a business financial ROI model (pro forma if you prefer) comes into play as part of cloud storage consolidation, including for distributed file server of unstructured file data.

I look forward to meeting with attendees and hope to see you at the events April 30th in New York City, May 1 in Chicago, and Houston May 2nd as we discuss driving ROI with cloud storage consolidation at these seminars.

Ok, nuff said, for now.

Cheers GS

Greg Schulz – Multi-year Microsoft MVP Cloud and Data Center Management, ten-time VMware vExpert. Author of Data Infrastructure Insights (CRC Press), Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Also visit www.picturesoverstillwater.com to view various UAS/UAV e.g. drone based aerial content created by Greg Schulz. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. Visit our companion site https://picturesoverstillwater.com to view drone based aerial photography and video related topics. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Cloud File Data Storage Consolidation and Economic Comparison Model #blogtobertech

Cloud File Data Storage Consolidation and Economic Comparison Model #blogtobertech

Cloud File Data Storage Consolidation and Economic Comparison Model

The following is a new Industry Trends Perspective White Paper Report titled Cloud File Data Storage Consolidation and Economic Comparison Model.

Cloud File Data Storage Consolidation and Economic Comparison Model

This new report looks at Distributed File Server and Consolidated Cloud Storage Economic Comparison with a fundamental economic comparison model for remote (on-prem) distributed file-servers and cloud storage consolidation decision-making. IT data infrastructure resource (servers, storage, I/O network, hardware, software, services) decision-making involves evaluating and comparing technical attributes (speeds, feeds, features) of a solution or service. Another aspect of data infrastructure resource decision-making involves assessing how a solution or service will support and enable a given application workload from a Performance, Availability, Capacity, and Economic (PACE) perspective.

Cloud File Data Storage Consolidation and Economic Comparison Model

Keep in mind that all application workloads have some amount of PACE resource requirements that may be high, low or various permutations. Performance, Availability (including data protection along with security) as well as Capacity are addressed via technical speeds, feeds, functionality along with workload suitability analysis. The E in PACE resource decision-making is about the Economic analysis of various costs associated with different solution approaches.

Read more in this Server StorageIO Industry Trends and Perspective (ITP) Report.

Where to learn more

Learn more about Clouds and Data Infrastructure related trends, tools, technologies and topics via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

When comparing and making data infrastructure resource decisions, consider the application workload PACE characteristics. Also keep in mind that PACE means Performance (productivity), Availability (data protection), Capacity and Economics. This includes making decisions from a technical feature, functionality (speeds and feeds) capacity as well as how the solution supports your application workload. Leverage resources including tools to perform analysis including Cloud File Data Storage Consolidation and Economic Comparison Model approaches.

Ok, nuff said, for now.

Cheers Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2018. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

More Data Footprint Reduction (DFR) Material

This is part of an ongoing series of short industry trends and perspectives (ITP) blog posts briefs based on what I am seeing and hearing in my conversations with IT professionals on a global basis.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, videos, podcasts, webcasts as well as solution brief content found a www.storageioblog.com/reports and www.storageio.com/articles.

If you recall from previous posts including here, here or here among others, Data Footprint Reduction (DFR) is a collection of tools, technologies and best practices for addressing growing data storage management and cost impacts.

DFR encompasses many different tools, techniques and technologies across various applications ranging from active or primary storage to secondary and inactive along with backup and archive.

Some of the technologies techniques and technologies include archiving, backup modernization, compression, data management, dedupe, space saving snapshots and thin provisioning among others.

Following are some links to various articles and commentary pertaining to DFR:

  • Using DFR including dedupe and compression to defry storage and management costs
  • Deduplicate, compress and defray costs of data storage management
  • Virtual tape libraries: Old backup technology holdover or gateway to the future?
  • As well as here, here or here

In the spirit of DFR, that is doing more with less, nuff said (for now).

Of course let me know what your thoughts and perspectives are on this and other related topics.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

End to End (E2E) Systems Resource Analysis (SRA) for Cloud and Virtual Environments

A new StorageIO Industry Trends and Perspective (ITP) white paper titled “End to End (E2E) Systems Resource Analysis (SRA) for Cloud, Virtual and Abstracted Environments” is now available at www.storageioblog.com/reports compliments of SANpulse technologies.

End to End (E2E) Systems Resource Analysis (SRA) for Virtual, Cloud and abstracted environments: Importance of Situational Awareness for Virtual and Abstracted Environments

Abstract:
Many organizations are in the planning phase or already executing initiatives moving their IT applications and data to abstracted, cloud (public or private) virtualized or other forms of efficient, effective dynamic operating environments. Others are in the process of exploring where, when, why and how to use various forms of abstraction techniques and technologies to address various issues. Issues include opportunities to leverage virtualization and abstraction techniques that enable IT agility, flexibility, resiliency and salability in a cost effective yet productive manner.

An important need when moving to a cloud or virtualized dynamic environment is to have situational awareness of IT resources. This means having insight into how IT resources are being deployed to support business applications and to meet service objectives in a cost effective manner.

Awareness of IT resource usage provides insight necessary for both tactical and strategic planning as well as decision making. Effective management requires insight into not only what resources are at hand but also how they are being used to decide where different applications and data should be placed to effectively meet business requirements.

Learn more about the importance and opportunities associated with gaining situational awareness using E2E SRA for virtual, cloud and abstracted environments in this StorageIO Industry Trends and Perspective (ITP) white paper compliments of SANpulse technologies by clicking here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Should Everything Be Virtualized?

Storage I/O trends

Should everything, that is all servers, storage and I/O along with facilities, be virtualized?

The answer not surprisingly should be it depends!

Denny Cherry (aka Mrdenny) over at ITKE did a great recent post about applications not being virtualized, particularly databases. In general some of the points or themes we are on the same or similar page, while on others we slightly differ, not by very much.

Unfortunately consolidation is commonly misunderstood to be the sole function or value proposition of server virtualization given its first wave focus. I agree that not all applications or servers should be consolidated (note that I did not say virtualized).

From a consolidation standpoint, the emphasis is often on boosting resource use to cut physical hardware and management costs by boosting the number of virtual machines (VMs) per physical machine (PMs). Ironically, while VMs using VMware, Microsoft HyperV, Citrix/Xen among others can leverage a common gold image for cloning or rapid provisioning, there are still separate operating system instances and applications that need to be managed for each VM.

Sure, VM tools from the hypervisor along with 3rd party vendors help with these tasks as well as storage vendor tools including dedupe and thin provisioning help to cut the data footprint impact of these multiple images. However, there are still multiple images to manage providing a future opportunity for further cost and management reduction (more on that in a different post).

Getting back on track:

Some reasons that all servers or applications cannot be consolidated include among others:

  • Performance, response time, latency and Quality of Service (QoS)
  • Security requirements including keeping customers or applications separate
  • Vendor support of software on virtual or consolidated servers
  • Financial where different departments own hardware or software
  • Internal political or organizational barriers and turf wars

On the other hand, for those that see virtualization as enabling agility and flexibility, that is life beyond consolidation, there are many deployment opportunities for virtualization (note that I did not say consolidation). For some environments and applications, the emphasis can be on performance, quality of service (QoS) and other service characteristics where the ratio of VMs to PMs will be much lower, if not one to one. This is where Mrdenny and me are essentially on the same page, perhaps saying it different with plenty of caveats and clarification needed of course.

My view is that in life beyond consolidation, many more servers or applications can be virtualized than might be otherwise hosted by VMs (note that I did not say consolidated). For example, instead of a high number or ratio of VMs to PMs, a lower number and for some workloads or applications, even one VM to PM can be leveraged with a focus beyond basic CPU use.

Yes you read that correctly, I said why not configure some VMs on a one to one PM basis!

Here’s the premise, todays current wave or focus is around maximizing the number of VMs and/or the reduction of physical machines to cut capital and operating costs for under-utilized applications and servers, thus the move to stuff as many VMs into/onto a PM as possible.

However, for those applications that cannot be consolidated as outlined above, there is still a benefit of having a VM dedicated to a PM. For example, by dedicating a PM (blade, server or perhaps core) allows performance and QoS aims to be meet while still providing the ability for operational and infrastructure resource management (IRM), DCIM or ITSM flexibility and agility.

Meanwhile during busy periods, the application such as a database server could have its own PM, yet during off-hours, some over VM could be moved onto that PM for backup or other IRM/DCIM/ITSM activities. Likewise, by having the VM under the database with a dedicated PM, the application could be moved proactively for maintenance or in a clustered HA scenario support BC/DR.

What can and should be done?
First and foremost, decide how VMs is the right number to divide per PM for your environment and different applications to meet your particular requirements and business needs.

Identify various VM to PM ratios to align with different application service requirements. For example, some applications may run on virtual environments with a higher number of VMs to PMs, others with a lower number of VMs to PMs and some with a one VM to PM allocation.

Certainly there will be for different reasons the need to keep some applications on a direct PM without introducing a hypervisors and VM, however many applications and servers can benefit from virtualization (again note, I did not say consolation) for agility, flexibility, BC/DR, HA and ease of IRM assuming the costs work in your favor.

Additional general to do or action items include among others:

  • Look beyond CPU use also factoring in memory and I/O performance
  • Keep response time or latency in perspective as part of performance
  • More and fast memory are important for VMs as well as for applications including databases
  • High utilization may not show high hit rates or effectiveness of resource usage
  • Fast servers need fast memory, fast I/O and fast storage systems
  • Establish tiers of virtual and physical servers to meet different service requirements
  • See efficiency and optimization as more than simply driving up utilization to cut costs
  • Productivity and improved QoS are also tenants of an efficient and optimized environment

These are themes among others that are covered in chapters 3 (What Defines a Next-Generation and Virtual Data Center?), 4 (IT Infrastructure Resource Management), 5 (Measurement, Metrics, and Management of IT Resources), as well as 7 (Servers—Physical, Virtual, and Software) in my book “The Green and Virtual Data Center (CRC) that you can learn more about here.

Welcome to life beyond consolidation, the next wave of desktop, server, storage and IO virtualization along with the many new and expanded opportunities!

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Is There a Data and I/O Activity Recession?

Storage I/O trends

With all the focus on both domestic and international economic woes and discussion of recessions and depressions and possible future rapid inflation, recent conversations with IT professionals from organizations of all size across different industry sectors and geographies prompted the question, is there also a data and I/O activity recession?

Here’s the premise, if you listen to current economic and financial reports as well as employment information, the immediate conclusion is that yes, there should also be an I recession in the form of contraction in the amount of data being processed, moved and stored which would also impact I/O (e.g. DAS,, LAN, SAN, FAN or NAS, MAN, WAN) networking activity as well. After all, the server, storage, I/O and networking vendors earnings are all being impacted right?

As is often the case, there is more to the story, certainly vendor earnings are down and some vendors are shipping less product than during corresponding periods from a year or more ago. Likewise, I continue to hear from both IT organizations, vars and vendors of lengthened sales cycles due to increased due diligence and more security of IT acquisitions meaning that sales and revenue forecasts continue to be very volatile with some vendors pulling back on their future financial guidance.

However, does that mean fewer servers, storage, I/O and networking components not to mention less software is being shipped? In some cases there is or has been a slow down. However in other cases, due to pricing pressures, increased performance and capacity density where more work can be done by fewer devices, consolidation, data footprint reduction, optimization, virtualization including VMware and other techniques, not to mention a decrease in some activity, there is less demand. On the other hand, while some retail vendors are seeing their business volume decrease, others such as Amazon are seeing continued heavy demand and activity.

Been on a trip lately through an airport? Granted the airlines have instituted capacity management (e.g. capacity planning) and fleet optimization to align the number of flights or frequency as well as aircraft type (tiering) to the demand. In some cases smaller planes, in other cases larger planes, for some more stops at a lower price (trade time for money) or in other cases shorter direct routes for a higher fee. The point being is that while there is an economic recession underway, and granted there are fewer flights, many if not most of those flights are full which means transactions and information to process by the airlines reservations and operational as well as customer relations and loyalty systems.

Mergers and acquisitions usually mean a reduction or consolidation of activity resulting in excess and surplus technologies, yet talking with some financial services organizations, over time some of their systems will be consolidated to achieve operating efficiency and synergies, near term, in some cases, there is the need for more IT resources to support the increased activity of supporting multiple applications, increased customer inquiry and conversion activity.

On a go forward basis, there is the need to support more applications and services that will generate more I/O activity to enable data to be moved, processed and stored. Not to mention, data being retained in multiple locations for longer periods of time to meet both compliance and non regulatory compliance requirements as well as for BC/DR and business intelligence (BI) or data mining for marketing and other purposes.

Speaking of the financial sector, while the economic value of most securities is depressed, and with the wild valuation swings in the stock markets, the result is more data to process, move and store on a daily basis, all of which continues to place more demand on IT infrastructure resources including servers, storage, I/O networking, software, facilities and the people to support them.

Dow Jones Trading Activity Volume
Dow Jones Trading Activity Volume (Courtesy of data360.org)

For example, the amount of Dow Jones trading activity is on a logarithmic upward trend curve in the example chart from data360.org which means more transactions selling and buying. The result of more transactions is that there are also an increase in the number of back-office functions for settlement, tracking, surveillance, customer inquiry and reporting among others activities. This means that more I/Os are generated with data to be moved, processed, replicated, backed-up with additional downstream activity and processing.

Shifting gears, same things with telephone and in particular cell phone traffic which indirectly relates on IT systems particular for support email and other messaging activity. Speaking of email, more and more emails are sent every day, granted many are spam, yet these all result in more activity as well as data.

What’s the point in all of this?

There is a common awareness among most IT professionals that there is more data generated and stored every year and that there is also an awareness of the increased threats and reliance upon data and information. However what’s either not as widely discussed is the increase in I/O and networking activity. That is, the space capacity often gets talked about, however, the I/O performance, response time, activity and data movement can be forgotten about or its importance to productivity diminished. So the point is, keep performance, response time, and latency in focus as well as IOPS and bandwidth when looking at, and planning IT infrastructure to avoid data center bottlenecks.

Finally for now, what’s your take, is there a data and/or I/O networking recession, or is it business and activity as usual?

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Server and Storage Virtualization – Life beyond Consolidation

Storage I/O trends

Ask someone what virtualization of IT servers or storage means and the typical response is to consolidate under-utilized physical servers or storage systems to reduce power, cooling, floor space and physical hardware costs.  However I commonly hear from IT professionals that not all of their servers or storage can be consolidated for various reasons. Some reasons why IT resources such as servers or storage cannot be consolidated include among others While consolidation is one the faces or capabilities, and certainly a common usage today, there are many other quality of service (QoS), performance, politics, financial ownership, security, software compatibility and vendor support to name a few.

In the big picture, the percentage of all servers (or storage) that can be  consolidated ranges from as low as 15% to as high as 35%, or perhaps higher (or lower) depending on whose numbers you subscribe to. Likewise, the percentage of virtualized servers that have been virtualized for consolidation purposes is generally considered to be in the high 77-94% percent range based on different estimates.

What this means, is that while the benefits of leveraging consolidation via server virtualization are well-known, not all servers can be consolidated for different reasons and the same holds true for storage and other IT resources. However, this does not mean that the majority of servers, storage or other IT resources cannot be virtualized to enable transparent management for maintenance, technology updates, load-balancing, supporting business continuance (BC) or disaster recovery (DR) along with other non consolidation centric functions. In other words, with consolidation, we are just seeing the tip of the virtualization iceberg (or mountain).

There are several faces or functionality of virtualization technologies beyond consolidation including abstraction, emulation and providing transparency for enabling enhanced management and flexibility of IT resources. For example, virtual tape libraries leverage abstraction and emulation to enable new disk based technologies that combine replication, compression and de-duplication to cut  data footprint and enable BC/DR to co-exist with existing backup and data protection software, processes and procedures. Another example is using server or storage virtualization to provide an abstraction layer to support BC/DR enabling transparent movement of applications for consolidated, as well as non-consolidated servers. Technology upgrades are another time consuming and disruptive process where virtualization can be used to more seamlessly move applications and data while reducing or eliminating application downtime. In other words, the focus today is clearly on consolidation to drive up utilization and reduce costs; however there are even greater opportunities on a go forward basis for using different aspects of virtualization

Note that this does not mean however that not all servers or storage cannot be virtualized, something that is a common misperception given the perception and industry messaging that incorrectly pigeon holes virtualization to mean consolidation, and consolidation to mean virtualization. To the contrary, the reality is that there is life beyond consolidation, there are even more scenarios and far greater market opportunity for non-consolidation virtualization deployments over time, then what has already been seen for first wave of consolidation centric virtualization scenarios.

There is a very large market opportunity for virtualization of servers, storage and I/O networking in scenarios beyond consolidation for enabling transparent data and application movement, supporting BC/DR and other common time-consuming and disruptive IT infrastructure resource management tasks.

Ok, nuff said.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved