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November 7, 2014November 26, 2023

StorageIO Out and About Update – VMworld 2014

Here is a quick video montage or mash-up if you prefer that Cory Peden (aka the Server and StorageIO Intern @Studentof_IT) put together using some video that recorded while at VMworld 2014 in San Francisco. In this YouTube video we take a quick tour around the expo hall to see who as well as what we run into while out and about.

Click on above image to view video

For those of you who were at VMworld 2014 the video (click above image) will give you a quick Dejavu memory of the sites and sounds while for those who were not there, see what you missed to plan for next year. Watch for appearances from Gina Minks (@Gminks) aka Gina Rosenthal (of BackupU)and Michael (not Dell) of Dell Data Protection, Luigi Danakos (@Nerdblurt) of HP Data Protection who lost his voice (tweet Luigi if you can help him find his voice). With Luigi we were able to get in a quick game of buzzword bingo before catching up with Marc Farley (@Gofarley) and John Howarth of Quaddra Software. Mark and John talk about their new solution from Quaddra which will enable searching and discovering data across different storage systems and technologies.

Other visits include a quick look at an EVO:Rail from Dell, along with Docker for Smarties overview with Nathan LeClaire (@upthecyberpunks) of Docker (click here to watch the extended interview with Nathan).

Check out the conversation with Max Kolomyeytsev of StarWind Software (@starwindsan) before we get interrupted by a sales person. During our walk about, we also bump into Mark Peters (@englishmdp) of ESG facing off video camera to video camera.

Watch for other things including rack cabinets that look like compute servers yet that have a large video screen so they can be software defined for different demo purposes.

virtual software defined server

Watch for more Server and StorageIO Industry Trend Perspective podcasts, videos as well as out and about updates soon, meanwhile check out others here.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

April 23, 2013June 7, 2022

Spring SNW 2013, Storage Networking World Recap

Storage I/O trends

A couple of weeks ago I attended the spring 2013 Storage Networking World (SNW) in Orlando Florida. Talking with SNIA Chairman Wayne Adams and SNIA Director Leo Legar this was the 28th edition of the US SNW (two shows a year), plus the international ones. While I have not been to all 28 of the US SNWs, I have been to a couple of dozen SNWs in the US, Europe and Brazil going back to around 2001 as an attendee, main stage as well as breakout, and tutorial presenter (see here and here).

SNW image

For the spring 2013 SNW I was there for a mix of meetings, analyst briefings, attending the expo, doing some podcasts (see below), meeting with IT professionals (e.g. customers), VARs, vendors along with presenting three sessions (you can download them and others backup, restore, BC, DR and archiving).

Some of the buzz and themes heard included big data was a little topic at the event, while cloud was in the conversations, dedupe and data footprint reduction (DFR) do matter for some people and applications. However also a common theme with customers including Media and Entertainment (M&E) is that not everything can be duped thus other DFR approaches are needed.

There was some hype in and around hybrid storage along with storage hypervisors, which was also an entertaining panel discussion with HDS (Claus Mikkelsen aka @YoClaus), Datacore, IBM and Virstro.

The theme of that discussion seemed for the most part to gravitate towards realities of storage virtualization and less about the hypervisor hype. Some software defined marketing hype I heard is that it is impossible to spend more than a million dollars on a server today. I guess with the applicable caveats, qualifiers and context that could be true, however I also know some vendors and customers that would say otherwise.

Lunch
Lunchtime at SNW Spring 2013

Not surprisingly, there was an increase in vendors wanting to jump on the software defined and object storage bandwagons; however, customers tended to be curious at best, confused or concerned otherwise. Speaking of object storage, check out this podcast discussion with Cleversafe customer Justin Stottlemyer of Shutterfly and his 80PB environment.

In addition to Cleversafe, heard from Astute (if you need fast iSCSI storage check them out), Avere has a new NAS for dummies book out, Exablox a storage system startup with emphasis on scalability, ease of use and NAS access and hybrid storage Tegile. Also, check out SwifTest for generating application workloads and measurement that had their customer Go Daddy presenting at the event. A couple of others to keep an eye on include Raxco with their thin provision storage reclamation tool, and Infinio with their NAS acceleration for VMware software tools among others.

backup, restore, BC, DR and archiving

Here are the three presentations that I did while at the event:

Analyst Perspective: Increase Your Return on Innovation (The New ROI) With Data Management and Dedupe
There is no such thing as an information recession with more data to move, process and store, however there are economic challenges. Likewise, people and data are living longer and getting larger which requires leveraging data footprint reduction (DFR) techniques on a broader focus. It is time to move upstream finding and fixing things at the source to reduce the downstream impact of expanding data footprints, enabling more to be done with what you have.

Analyst Perspective: Metrics that Matter – Meritage of Data Management and Data Protection
Not everything in the data center or information factory is the same. This session recaps and builds off the morning increase your ROI with data footprint and data management session while setting the stage for the rethinking data protection (backup, BC and DR). Are you maximizing the return on innovation in how using new tools and technology in new ways, vs. using new tools in old ways? Also discussed performance capacity planning, forecasting analysis in cloud, virtual and physical environments. Without metrics that matter, you are flying blind, or perhaps missing opportunities to further drive your return on innovation and return on investment.

Analyst Perspective: Time to Rethink Data Protection Including BC and DR
When it comes to today’s data centers and information factories including physical, virtual and cloud, everything is not the same, so why treat business continuance (BC), disaster recovery (DR) and data protection in general the same? Simply using new tools, technologies and techniques in the same old ways is no longer a viable option. Since there is no such thing as a data or information recession, yet there are economic and budget challenges, along with new or changing threat risks, now is the time to review data protection including BC and DR including using new technologies in new ways.

You can view the complete SNW USA spring 2013 agenda here.

Podcasts are also available on

Here are links to some podcasts from spring 2013 SNW:
Stottlemyer of Shutterfly and object storage discussion
Dave Demming talking tech education from SNW Spring 2013
Farley Flies into SNW Spring 2013
Talking with Tony DiCenzo at SNW Spring 2013
SNIA Spring 2013 update with Wayne Adams
SNIA’s new SPDEcon conference

Also, check out these podcasts from fall 2012 US and Europe SNWs:
Ben Woo on Big Data Buzzword Bingo and Business Benefits
Networking with Bruce Ravid and Bruce Rave
Industry trends and perspectives: Ray Lucchesi on Storage and SNW
Learning with Leo Leger of SNIA
Meeting up with Marty Foltyn of SNIA
Catching up with Quantum CTE David Chapa (Now with Evault)
Chatting with Karl Chen at SNW 2012
SNW 2012 Wayne’s World
SNW Podcast on Cloud Computing
HDS Claus Mikkelsen talking storage from SNW Fall 2012

Storage I/O trends

What this all means?

While busy, I liked this edition of SNW USA in that it had a great agenda with diversity and balance of speaker sessions (some tutorials, some vendors, some IT customers, and some analysts) vs. too many of one specific area.

In addition to the agenda and session length, the venue was good, big enough, however not spread out so much to cause loss of the buzz and energy of the event.

This SNW had some similar buzz or energy as early versions granted without the hype and fanfare of a startup industry or focus area (that would be some of the other events today)

Should SNW go to a once a year event?

While it would be nice to have a twice a year venue for convenience, practicality and budgets say once would be enough given all the other conferences and venues on the agenda (or that could be).

The next SNW USA will be October 15 to 17 2013 in Long Beach California, and Europe in Frankfurt Germany October 29-30 2013.

Thanks again to all the attendees, participants, vendor exhibitors, event organizers and SNIA, SNW/Computerworld staffs for another great event.

Ok, nuff said

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

April 17, 2013November 26, 2023

Dave Demming talking tech education from SNW Spring 2013

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

Storage I/O trends

In this episode from SNW Spring 2013in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with our guest long time storage industry educator Dave Demming of Solution Technology.

Our conversation covers learning and education, from instructor lead to self paced, now and in the future. We also discuss how to learn and transfer knowledge, self-improvement and career development, time management, SNIA and SNW along with FCIA, industry trends. Also discussed are music to learn with, expanding spheres of influence (and here) and keeping the mind active among other things.

Speaking of learning new things, Dave tells us of a great new musician named Lindsey Stirling that you can check out at Amazon.com (I already bought a copy).

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Dave Demming.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from SNW Spring 2013 with Dave Demming.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 21, 2013December 24, 2020

VCE revisited, now & zen

StorageIO Industry trends and perspectives image

Yesterday VCE and their proud parents announced revenues had reached an annual run rate of a billion dollars. Today VCE announced some new products along with enhancements to others.

Before going forward though, lets take go back for a moment to help set the stage to see where things might be going in the future. A little over a three years ago, back in November 2009 VCE was born and initially named ACADIA by its proud parents (Cisco, EMC, Intel and VMware). Here is a post that I did back then.

Btw the reference to Zen might cause some to think that I don’t how to properly refer to the Xen hypervisor. It is really a play from Robert Plants album Now & Zen and its song Tall Cool One. For those not familiar, click on the link and listen (some will have DejaVu, others might think its new and cool) as it takes a look back as well as present, similar to VCE.

On the other hand, this might prompt the question of when will Xen be available on a Vblock? For that I defer you to VCE CTO Trey Layton (@treylayton).

VCE stands for Virtual Computing Environment and was launched as a joint initiative including products and a company (since renamed from Acadia to VCE) to bring all the pieces together. As a company, VCE is based in Plano (Richardson) Texas just north of downtown Dallas and down the road from EDS or what is now left of it after the HP acquisition The primary product of VCE has been the Vblock. The Vblock is a converged solution comprising components from their parents such as VMware virtualization and management software tools, Cisco servers, EMC storage and software tools and Intel processors.

Not surprisingly there are many ex-EDS personal at VCE along with some Cisco, EMC, VMware and many other people from other organizations in Plano as well as other cites. Also interesting to note that unlike other youngsters that grow up and stay in touch with their parents via technology or social media tools, VCE is also more than a few miles (try hundreds to thousands) from the proud parent headquarters on the San Jose California and Boston areas.

As part of a momentum update, VCE and their parents (Cisco, EMC, VMware and Intel) announced annual revenue run rate of a billion dollars in just three years. In addition the proud parents and VCE announced that they have over 1,000 revenue shipped and installed Vblock systems (also here) based on Cisco compute servers, and EMC storage solutions.

The VCE announcement consists of:

SAP HANA database application optimized Vblocks (two modes, 4 node and 8 node)
VCE Vision management tools and middleware or what I have refered to as Valueware
Entry level Vblock (100 and 200) with Cisco C servers and EMC (VNXe and VNX) storage
Performance and functionality enhancements to existing Vblock models 300 and 700
Statement of direction for more specialized Vblocks besides SAP HANA

Images courtesy with permission of VCE.com

While VCE is known for their Vblock converged, stack, integrated, data center in a box, private cloud or among other descriptors, there is more to the story. VCE is addressing convergence of common IT building blocks for cloud, virtual, and traditional physical environments. Common core building blocks include servers (compute or processors), networking (IO and connectivity), storage, hardware, software, management tools along with people, processes, metrics, policies and protocols.

Storage I/O image of cloud and virtual IT building blocks

I like the visual image that VCE is using (see below) as it aligns with and has themes common to what I have discussing in the past.

Images courtesy with permission of VCE.com

VCE Vision is software with APIs that collects information about Vblock hardware and software components to give insight to other tools and management frameworks. For example VMware vCenter plug-in and vCenter Operations Manager Adapter which should not be a surprise. Customers will also be able to write to the Vision API to meet their custom needs. Let us watch and see what VCE does to add support for other software and management tools, along with gain support from others.

Images courtesy with permission of VCE.com

Vision is more than just an information source feed for VMware vCenter or VASA or tools and frameworks from others. Vision is software developed by VCE that will enable insight and awareness into the Vblock and applications, however also confirm and give status of physical and logical component configuration. This means the basis for setting up automated or programmatic remediation such as determining what software or firmware to update based on different guidelines.

Images courtesy with permission of VCE.com

Initially VCE Vision provides (information) inventory and perspective of how those components are in compliance with firmware or software releases, so stay tuned. VCE is indicating that Vision will continue to evolve after all this is the V1.0 release with future enhancements targeted towards taking action, controlling or active management.

StorageIO Industry trends and perspectives image

Some trends, thoughts and perspectives

The industry adoption buzz is around software defined X where X can be data center (SDDC), or storage (SDS) or networking (SDN), or marketing (SDM) or other things. The hype and noise around software defined which in the case of some technologies is good. On the marketing hype side, this has led to some Software Defined BS (SDBS).

Thus, it was refreshing at least in the briefing session I was involved in to hear a minimum focus around software defined and more around customer and IT business enablement with technology that is shipping today.

VCE Vision is a good example of adding value hence what I refer to as Valueware around converged components. For those vendors who have similar solutions, I urge them to streamline, simplify and more clearly articulate their value proposition if they have valueware.

Vendors including VCE continue to evolve their platform based converged solutions by adding more valueware, management tools, interfaces, APIs, interoperability and support for more applications. The support for applications is also moving beyond simple line item ordering or part number skews to ease acquisition and purchasing. Some solutions include VCE Vblock, NetApp FlexPod that also uses Cisco compute servers, IBM PureSystems (PureFlex etc) and Dell vStart among others are extending their support and optimization for various software solutions. These software solutions range from SAP (including HANA), Microsoft (Exchange, SQLserver, Sharepoint), Citrix desktop (VDI), Oracle, OpenStack, Hadoop map reduce along with other little-data, big-data and big-bandwidth applications to name a few.

Additional and related reading:
Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
Cloud conversations: Public, Private, Hybrid what about Community Clouds?
Cloud, virtualization, Storage I/O trends for 2013 and beyond
Convergence: People, Processes, Policies and Products
Hard product vs. soft product
Hardware, Software, what about Valueware?
Industry adoption vs. industry deployment, is there a difference?
Many faces of storage hypervisor, virtual storage or storage virtualization
The Human Face of Big Data, a Book Review
Why VASA is important to have in your VMware CASA

Congratulations to VCE, along with their proud parents, family, friends and partners, now how long will it take to reach your next billion dollars in annual run rate revenue. Hopefully it wont be three years until the next VCE revisited now and Zen ;).

Disclosure: EMC and Cisco have been StorageIO clients, I am a VMware vExpert that gets me a free beer after I pay for VMworld and Intel has named two of my books listed on their Recommended Reading List for Developers.

Ok, nuff said, time to head off to vBeers over in Minneapolis.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 27, 2012November 26, 2023

Networking with Bruce Ravid and Bruce Rave

Now also available via

This is the eighth (here is the first, second, third, fourth, fifth, sixth, and seventh) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) recap the recent SNW conference and series of pod casts. Our conversation also covers importance of networking and career tips (Bruce is an executive recruiter aka career advisory consultant) for those of you that are new and upcoming, as well those of you who are seasoned veterans to standout in a crowd.

Bruce also talks about his internet music radio show called Go Deep on moheak.com along with up and coming bands to keep an eye and ear open for in 2013. Check out Bruces sites at ravid.com and godeepmusic.net as well as listen to his internet radio show that airs weekly Sunday evenings 7 to 9PM PT on moheak.com.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Bruce and myself.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy listening to Networking with Bruce Ravid.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

StorageIO Out and About Update – VMworld 2014

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