Category: Data and Information Management

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The new Green IT: Efficient, Effective, Smart and Productive

Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

Tiered Storage
Expanding focus from energy avoidance to energy usage effectiveness

In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

Efficient and Optimized IT Wheel of Oppourtunity
Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

For example:

Here are some related links for additional reading:

Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC), The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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The data storage prayer

On a lighter note.

For those who follow or are involved with data storage religiously with a passion, then this is for you. As for others who do not get or understand what this is about, just ask those who are devout data storage followers.

Now I lay my data to sleep
I pray the lord my backups to keep
If a disk should die before I wake
I hope like heck RAID works and my resume is up to date

Nuff said, now get back to work or what ever it was you were doing before reading this and best wishes!

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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StorageIO V20.11 (2011) events seminars and web casts schedule

The V20.11 (e.g. 2011 or follow up from V20.10) Server and StorageIO (StorageIO) out and about events schedule continues to evolve.

In the meantime, here are a few (actually a couple dozen) seminars and web casts currently on the event calendar for 2011 that I will be speaking or presenting at. Topics and themes include Server and Storage Optimization, Clouds, Virtualization, Data Protection Modernization (HA, BC, DR, Backup/restore) along with Data Footprint Reduction (DFR including archive, compression, dedupe), End to End (E2E) Management, efficient IT data centers (and storage) among other related items.

Later this summer watch for the release of my new book Cloud and Virtual Data Storage Networking (CRC) as well as keep an eye on the StorageIO events page for additional events or details to appear. Also check out the news page for commentary on industry activities, announcements, trends or related topics in addition to the tips (or articles) page. You can also view videos, webinars and pod casts along with news letters containing links from while out and about during 2011 activities (or from past events).

WhenVenueEvent Name Location
Nov 10, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerLos Angeles, CA
Nov 8, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSeattle, WA
Nov 3, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDenver, CO
Nov 1, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerChicago, IL
Sept 29, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerMinneapolis, MN
Aug 4, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSan Francisco, CA
Jul 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerHouston, TX
Jul 21, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingRaleigh, NC
Jun 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerBoston, MA
June 23, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerNew York City
June 21, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingTampa, FL
May 18, 2011Keynote: 2011 Virtualization Best PracticesIrvine, CA
May 12, 2011Keynote: 2011 Virtualization Best PracticesChicago, IL
May 10, 2011Keynote: 2011 Virtualization Best PracticesDallas, TX
May 5, 2011Keynote: 2011 Virtualization Best PracticesNew York, NY
May 3, 2011Keynote: 2011 Virtualization Best PracticesBoston, MA
Apr 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDallas, TX
Apr 12, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingSt. Louis, MO
Mar 29, 2011WebcastCloud and Virtual BC/DRWebcast
Mar 24, 2011WebcastTapes Evolving Data Storage RoleWebcast
Mar 15, 2011Wildfire GrilleKeynote: Virtualization, storage and the enterprise cloudEden Prairie, MN
Feb 10, 2011 Guest participant – Enabling safe and secure SaaSOn demand eSeminar
Jan 31, 2011century CollegeCloud and Virtual Data Storage Networking: Industry TrendsMahtomedi MN
Jan 12, 2011 Presenter – E2E Awareness and insight for cloud, virtualized and legacy IT environments
See more here including viewing the webcast		Virtual event
More information

Watch here for more events updates and information as well as signup for the free StorageIO news letter here.

Nuff said for now, look forward to seeing as well as hearing from you while out and about during 2011.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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NetApp buying LSIs Engenio Storage Business Unit

Storage I/O trends

This has been a busy week as on Monday Western Digital (WD) announced that they were buying the disk drive business from Hitachi Ltd. (e.g. HGST) for about $4.3 billion USD. The deal includes about $3.5B in cash and 25 million WD common shares (e.g. $750M USD) which will give Hitachi Ltd. about ten (10) percent ownership in WD along with adding two Hitachi persons onto the WD board of directors. WD now moves into the number one hard disk drive (HDD) spot above Seagate (note Hitachi is not selling HDS) in addition to giving them a competitive positioning in both the enterprise HDD as well as emerging SSD markets.

Today NetApp announced that they have agreed to purchase portions of the LSI storage business known as Engenio for $480M USD.

The business and technology that LSI is selling to NetApp (aka Engenio) is the external storage system business that accounted for about $705M of their approximate $900M+ storage business in 2010. This piece of the business represents external (outside of the server) shared RAID storage systems that support Serial Attached SCSI (SAS), iSCSI, Fibre Channel (FC) and emerging FCoE (Fibre Channel over Ethernet) with SSD, SAS and FC high performance HDDs as well as high capacity HDDs. NetApp has block however there strong suit (sorry netapp guys) is file while Engenio strong suit is block that attaches to gateways from NetApp as well as others in addition to servers for scale out NAS and cloud.

What NetApp is getting from LSI is the business that sells storage systems or their components to OEMs including Dell, IBM (here and here), Oracle, SGI and TeraData (a former NCR spin off) among others.

What LSI is retaining are their custom storage silicon, ICs, PCI RAID adapter and host bus adapter (HBA) cards including MegaRAID, 3ware along with SAS chips, SAS switches, PCI SSD card and the Onstor NAS product they acquired about a year ago. Other parts of the LSI business which makes chips for storage, networking and communications vendors is also not affected by this deal.

In other words, the sign in front of the Wichita LSI facility that used to say NCR will now probably include a NetApp logo once the deal closes.

For those not familiar, Tom Georgens current CEO of NetApp is very familiar with Engenio and LSI as he used to work there (after leaving a career at EMC). In fact Mr. Georgens was part of the most recent attempt to spin the external storage business out of LSI back in the mid 2000s when it received the Engenio name and branding. In addition to Tom Georgens, Vic Mahadevan the current NetApp Chief Strategy Officer recently worked at LSI and before that at BMC, Compaq and Maxxan among others.

What do I mean by the most recent attempt to spin the storage business out of LSI? Simple, the Engenio storage business traces its lineage back to NCR and what become known as Symbiosis Logic that LSI acquired as part of some other acquisitions.

Going back to the late 90s, there was word on the street that the then LSI management was not sure what to do with storage business as their core business was and still is making high volume chips and related technologies. Current LSI CEO Abhi Talwalkar is a chip guy (nothing wrong with that) who honed his skills at Intel. Thus it should not be a surprise that there is a focus on the LSI core business model of making their own as well as producing silicon (not the implant stuff) for IT and consumer electronics (read their annual report).

As part of the acquisition, LSI has already indicated that they will use all or some of the cash to buy back their stock. However I also wonder if this does not open the door for Abhi and his team to do some other acquisitions more synergic with their core business.

What does NetApp get:

  • Expanded OEM and channel distribution capabilities
  • Block based products to coexist with their NAS gateways
  • Business with an established revenue base
  • Footprint into new or different markets
  • Opportunity to sell different product set to existing customers

NetApp gets an OEM channel distribution model to complement what they already have (mainly IBM) in addition to their mainly direct sales and with VARs. Note that Engenio went to an all OEM/distribution model several years ago maintaining direct touch support for their partners.

Note that NetApp is providing financial guidance that the deal could add $750M to FY12 which is based on retaining some portion of the existing OEM business however moving into new markets as well as increasing product diversity with existing direct customers, vars or channel partners.

NetApp also gets to address storage market fragmentation and enable OEM as well as channel diversification including selling to other server vendors besides IBM. The Engenio model in addition to supporting Dell, IBM, Oracle, SGI and other server vendors also involves working with vertical solution integrator OEMs in the video, entertainment, High Performance Compute (HPC), cloud and MSP markets. This means that NetApp can enter new markets where bandwidth performance is needed including scale out NAS (beyond what NetApp has been doing). This also means that NetApp gets a product to sell into markets where back end storage for big data, bulk storage, media and entertainment, cloud and MSP as well as other applications leverage SAS, iSCSI or FC and FCoE beyond what their current lineup offers. Who sells into those spaces? Dell, HP, IBM, Oracle, SGI and Supermicro among others.

What does LSI get:

  • $480M USD cash and buy back some stock to keep investors happy
  • Streamline their business or open door for new ones
  • Perhaps increase OEM sales to other new or existing customers
  • Perhaps do some acquisitions or be acquired

What does Engenio get:
A new parent that hopefully invest in the technology and marketing of the solution sets as well as leverage or take care of the installed base of customers

What do the combined Engenio and NetApp OEMs and partners get:
With combination of the organizations, hopefully streamlined support, service, and marketing, product enhancements to address new or different needs. Possibly comfort in knowing that Engenio now has a home and its future somewhat known.

What about the Engenio employees?
The reason I bring this up is wondering what happens to those who have many years invested and their LSI stock which I presume they keep hoping that the sale gives them a future return on their investment or efforts. Having been in similar acquisitions in the past, it can be a rough go however if the acquirer has a bright future, than enough said.

Some random thoughts:

Is this one of those industry trendy, sexy, cool everybody drooling type deals with new and upcoming technology and marketing buzz?
No

Is this one of those industry deals that has good upside potential if executed upon and leveraged?
Yes

Netapp already has a storage offering why do they need Engenio?
No offense to NetApp, however they have needed a robust block storage offering to complement their NAS file serving and extensive software functionality to move into to different markets. This is not all that different from what EMC needed to do in the late 90s extending their capabilities from their sole cash cow platform Symmetrix to acquire DG to have a mid range offering.

NetApp is risking $480M on a business with technologies that some see or say is on the decline, so why would they do such a thing?
Ok, lets set the technology topics aside, from a pure numbers perspective, lets take two scenarios and Im not a financial person so go easy on me please. What some financial people have told me with other deals is that its sometimes about getting a return on cash vs. it not doing anything. So with that and other things in mind, say NetApp just lets $480M sit in the bank, can they get 12 per cent or better interest? Probably not and if they can, I want the name of that bank. What that means is that for a five year period, if they could get that rate of return (12 percent), they would only make $824M-480M=$344M on the investment (I know, there are tax and other financial considerations however lets keep simple). Now lets take another scenario, assume that NetApp simply rides a decline of the business at say a 20 percent per year rate (how many business are growing or in storage declining at 20 percent per year?) for five years. That works out to about a $1.4B yield. Lets take a different scenario and assume that NetApp can simply maintain an annual run rate of $700-750M for that five years, that works out to around $3.66B-480M=$3.1B revenue or return on investment. In other words, even with some decline, over a five year period, the OEM business pays for the deal alone and perhaps helps funds investment in technology improvement with the business balance being positive upside.

Now both of those are extreme scenarios so lets take something more likely such as NetApp being able to simply maintain a 700-750M run rate by keeping some of the OEM business, finding new markets for challenge and OEM as well as direct, expanding footprint into their markets. Now that math gets even more interesting. Having said all of that, NetApp needs to keep investing in the business and products to get those returns which might help explain the relative low price to run rate.

Is this a good deal for NetApp?
IMHO yes, as long as NetApp does not screw it up. If NetApp can manage the business, invest in it, grow into new markets instead of simple cannibalization, they will have made a good deal similar to what EMC did with DG back in the late 90s. However NetApp needs to execute, leverage what they are buying, invest in it and pick up new business to make up for the declining business with some of the OEMs.

With several hundred thousand systems or controllers having been sold over the years (granted how many are actually running is your guess as good as mine), NetApp has a footprint to leverage with their other products. For example, should IBM, Dell or Oracle completely walk away from those installed footprints, NetApp can move in with firmware or other upgrades to support plus up sell with their NAS gateways to add value with compression, dedupe, etc.

What about NetApps acquisition track record?
Fair question although Im sure the NetApp faithful wont like it. NetApp has had their ups and downs with acquisitions (Topio, Decru, Spinaker, Onaro, etc), perhaps with this one like EMC in the late 90s who bought DG to overcome some rough up and down acquisitions can also get their mojo on. (See this post).While we are on the topic of acquisitions, NetApp recently bought Akorri and last year Bycast which they now call StorageGrid that has been OEMd in the past by IBM. Guess what storage was commonly used under the IBM servers running the Bycast software? If you guessed XIV you might want to take a mulligan or a do over. Btw, HP also has OEMd the Bycast software. If you are not familiar with Bycast and interested in automated movement, tiering, policy management, objects and other buzzwords, ping your favorite NetApp person as it is a diamond in the rough if leveraged beyond healthcare capabilities.

What does this mean for Xyratex and Dothill who are NetApp partners?
My guess is that for now, the general purpose enclosures would stay the same (e.g. Xyratex) until there is a business case to do something different. For the high density enclosures, that could be a different scenario. As for others, we will have to wait and see.

Will NetApp port OnTap into Engenio?
The easiest and fastest thing is to do what NetApp and Engenio OEM customers have already been doing, that is, place the Engenio arrays behind the NetApp fas vfiler. Note that Engenio has storage systems that speak SAS to HDDs and SSDs as well as able to speak SAS, iSCSI and FC to hosts or gateways. NetApp has also embraced SAS for back end storage, maybe we will see them leverage a SAS connection out of their filers in the future to SAS storage systems or shelves instead of FC loop?

Speaking of SAS host or server attached storage, guess what many cloud, MSP, high performance and other environment are using for storage on the back end of their clusters or scale out NAS systems?
Yup, SAS.

Guess what gap NetApp gets to fill joining Dell, HP, IBM and Oracle who can now give a choice of SAS, iSCSI or FC in addition or NAS?
Yup, SAS.

Care to guess what storage vendor we can expect to hear downplay SAS as a storage system to server or gateway technology?
Hmm

Is this all about SAS?
No

Will this move scare EMC?
No, EMC does not get scared, or at least that is what they tell me.

Will LSI buy Fusion IO who has or is filing their documents to IPO or someone else?
Your guess or speculation is better than mine. However LSI already has and is retaining their own PCIe SSD card.

Why only $480M for a business that did $705M in 2010?
Good question. There is risk in that if NetApp does not invest in the product, marketing, relationships that they will not see the previous annual run rate so it is not a straight annuity. Consequently NetApp is taking risk with the business and thus they should get the reward if they can run with it. Another reason is that there probably were not any investment bankers or brokers running up the price.

Why didnt Dell buy Engenio for $480M?
Good question, if they had the chance, they should have however it probably would not have been a good fit as Dell needs direct sales vs. OEM sales.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Tape talk time (tape summit and tape is alive, for some)

Welcome to the tape summit resources and tape summit resources micro site with links for those who are interested in magnetic tape for backup, archive, BC, DR, big and little data

For being a declared dead or zombie technology (here, here or here) tape remains very much alive however its role is changing. There is no disputing that hard disk drives (HDDs) are continuing to expand their role for data protection including backup/restore, BC and DR where tape has been used  for decades.

What is also occurring is that tapes role is changing from day to day backup to that of longer term data preservation including archiving with more data stored on tape today than in past history at a lower cost. In fact the continued reduced cost per tape and improved capacity as well as utilization has worked against tape from a marketing competitive standpoint. For example if you look at a chart showing tape (media and drive) revenues you see a decline, similar to what was seen a couple of years ago for HDDs.

What is not shown on some charts are how many units (drives or media) shipped with more capacity for a given price (again what was reported for HDDs a few years ago) when net capacity had increased. Vendors of tape technology have also had a rather low profile particular for those with other technologies that have received more marketing resources (people, time, money). After all, if a product is on a plateau of productivity and profitability why spend time or effort on extensive marketing or promotion vs. directing resources to get new items into the market.

As a result, for those looking to make a case that tape is on the decline based on revenues to convince customers to move away from that technology should have a marketing freebie. Recently Oracle announced a new large capacity tape drive and media following on previous announcements of enhanced LTO roadmap and future 35TByte  tape capabilities announced January 2010 by Fujifilm and IBM.

For those who are interested following are some links to various topics including how SSD, HDD and tape can coexist complementing each other for different roles or functions. As to those who do not like tape, feel free to read if you like as there is also material on SSD, HDD, dedupe, cloud, data protection and other topics.

Some previous blog posts:

Here are some additional articles, commentary and reports pertaining to tape related topics:

Something tells me we will be hearing, reading or watching more about tape being alive in the months to come.

Nuff said for now

Cheers gs

Thanks for visiting tape summit resources and tape summit resources micro site with links for those who are interested in magnetic tape for backup, archive, BC, DR, big and little data

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Securing data at rest: Self Encrypting Disks (SEDs)

Here is a link to a recent guest post that I was invited to do over at The Virtualization Practice (TVP) pertaining to Self Encrypting Disk (SEDs).

Based on the trusted computing group (TCG) DriveTrust and OPAL disk drive security models, SEDs offload encryption to the disk drive while complimenting other encryption security solutions to protect against theft or lost storage devices. There is another benefit however for SEDs which is simplifying the process of decommissioning a storage device safely and quickly.

If you are not familiar with them, SEDs perform encryption within the hard disk drive (HDD) itself using the onboard processor and resident firmware. Since SEDs only protect data at rest, other forms of encryption should be combined to protect data in flight or on the move.

There is also another benefit of SEDs in that for those of you concerned about how to digital destroy, shred or erase large capacity disks in the future, you may have a new option. While intended for protecting data, a byproduct is that when a SED is removed from the system or server or controller that it has established an affinity with, its contents are effectively useless until reattached. If the encryption key for a SED is changed, then the data is instantly rendered useless, or at least for most environments.

Learn more about SEDs here and via the following links:

  • Self-Encrypting Drives for IBM System x
  • Trusted Computing Group OPAL Summary
  • Storage Performance Council (SPC) SED and Non SED benchmarks
  • Seagate SED information
  • Trusted Computing Group SED information

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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What have I been doing this winter?

Its been almost a month since my last post and want to say hello and let you know what I have been doing.

What I have been doing is:

  • Accumulating a long list of ideas for upcoming blog post, article, tips, webinars and other content.
  • Recording some podcasts, web casts doing interviews and commentary along with a few articles here and there.
  • Working with some new venues where if all comes together you should be seeing material or commentary appearing soon.
  • Filling some dates for the 2011 out and about events and activities page.
  • Doing research in several different areas as well as working with clients on various project activities, many of which that are NDA.
  • Getting some recently finished content ready to appear on the main web site as well as in the blog and other venues.
  • Attending vendor events and briefing sessions on solutions some of which are yet to be announced.
  • Enjoying the cold and snowy winter as best as can be (see some videos here) while trying to avoid cold and flue season.

In addition to the above, I have been trying to stay very focused on is getting my new book which is titled Cloud and Virtual Data Storage Networking (CRC) wrapped up for a summer 2011 release. This is my third solo book project that is in addition to co writing or contributing to several other book projects.

Cloud and Virtual Data Storage Networking

Im doing the project the old fashioned way which means writing it myself as opposed to using ghost writers along with a traditional publishing house (CRC, same as my last book) all of which takes a bit more time. For anyone who has done a project like this you know what is involved. For those who have not it includes research, writing, editing, working with editors and copyeditors, subject matter experts doing initial reviews, illustrations and page layouts, markups, more edits and proofs. Then there are the general project management activities along with marketing and rollout plans, companion presentation material working with the publisher and others.

Anyway, hope you are all doing well, look forward to sharing more with you soon, now it is time to get back to work…

Nuff said for now

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

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Are you on the StorageIO IT Data Infrastructure industry links page?

Hey IT data infrastructure vendors, VARs or service providers, are you on the Server and StorageIO IT industry interesting links page?

Dont worry, its free and no obligation!

There are no hidden charges or fees, you will not be obligated to pay a fee or subscribe to a service, or be called or contacted via a sales or account manager person to buy something. Nor will you be required to sign up for a annual or short term retainer, make a donation, honorarium, endowment, contribution, subsidy, renumerate or sponsor in any other manner directly or via indirect means including second, third, fourth or by way of other virtual means or physical means. This also means via other organizations, venues, institutes, associations, communities, events or causes. (Btw, that is some industry humor some will get however to others that feel it is poking fun of their lively hoods, too bad!)

Your contact information will not be sold, bartered, traded, borrowed or abused being kept confidential nor will you be called or bothered (contact me if somebody does reach out to you). However you may get an occasional Server and StorageIO newsletter sent to you via email (privacy and disclosure statement can be found here).

There is however one small caveat and that is no spamming and direct submissions on yours or your companies behalf. If you are a public relations firm feel free to submit on behalf of your own organization, however have your clients submit on their own (or use their identity when doing so on their own behalf).

Why do I make this links page and list available for free to those who read it, as well as to those who are on it?

Simple, I use it myself to keep a list of companies, firms or organizations that are involved with data infrastructures (servers, storage, I/O and networking, hardware, software, services) that I have come across and worth keeping track of that I also feel worth sharing with others.

Of course, if you feel compelled, you can always contact Server and StorageIO to discuss other services or simply buy one of my books including Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier), The Green and Virtual Data Center (CRC) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC) at Amazon or one of the other many fine global venues.

 

Still interested, all you need to do is the following:

No SPAM submission please

Please do not submit via web or blog page unless you want your contact information known to others.

Send an email to links at storageio dot com that includes the following:

1. Your company name
2. Your company URL
3. Your company contact person (you or someone else) including:
Name
Title or position
Phone or Skype
Email
Optional twitter

4. Brief 40 character or less description of what you do, or solution categories (tip, avoid superlatives, see links page for ideas)

5. Optionally indicate to DND (Do Not Disturb) you with email newsletters, coverage or mentions.

Again, please, No Spam!

Its that simple.

Now its up to you to decide if you want to be included or not.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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NetApp and Akorri: An E2E cross technology domain SRA play

The other day NetApp announced that it was planning on doing another acquisition following on their recent purchase of Bycast (policy based storage and management software).

This time, NetApp is doing yet another software acquisition of Infrastructure Resource Management (IRM) as well as End to End (E2E) cross technology domain management and Storage or Systems Resource Analysis (SRA) startup Akorri which also builds on its past acquisition of SRA solution Onaro.

Is this a good move by NetApp?

Assuming they got a good price, yes, this has very potential for NetApp assuming they can assimilate the solution as well as articulate where it fits complimenting its other management tools including SANscreen (aka Onaro).

Is Akorii a good product?

Yes, most of the customers and var partners of Akorri that I talk to have great things to say and having looked into the technology, it has lots of good potential for NetApp. However, there is a common theme around Akorri that has been its high price, something that was also heard from Onaro customers before NetApp did that acquisition. If NetApp can leverage its direct as well as partner touch to reduce the cost of sale for Akorri as well as rationalize the pricing or at least better articulate the value proposition to make it a must have vs nice to have, they can do well.

The importance of E2E awareness of IT resources across different technology domains (or focus areas) is that you can not effectively manage what you do not have timely access or visibility into. Hence the theme of session being You cannot effectively manage what you do not know about in a timely manner. I recently did a couple of Industry Trends and Perspectives webcast events around the topic and themes of End to End (E2E) awareness and cross domain (or technology) management insight for cloud, virtual and other abstracted as well as physical IT environments.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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E2E Awareness and insight for IT environments

I recently did a couple of Industry Trends and Perspectives webcast events around the topic and themes of End to End (E2E) awareness and cross domain (or technology) management insight for cloud, virtual and other abstracted as well as physical IT environments.

The importance of E2E awareness of IT resources across different technology domains (or focus areas) is that you can not effectively manage what you do not have timely access or visibility into. Hence the theme of session being You cannot effectively manage what you do not know about in a timely manner.

Here is the abstract for the webcast:

Virtualization, clouds and other forms of abstraction help IT organizations enable flexible and scalable services delivery. While abstraction of underlying resources simplifies services delivery from an IT customers perspective, additional layers of technology along with interdependencies still need to be tracked as well as managed.  A key enabler for IT organizations is having end to end (E2E) situational awareness of available resources and how they are being used. By having timely situational awareness across various technology domains, IT organizations gain insight into how resources can be more effectively deployed in an efficient manner.

Join independent IT industry analyst, author and blogger Greg Schulz as he looks at common challenges as well as opportunities for leveraging E2E situational awareness to remove blind spots from efficient effective IT services delivery. Greg will look several scenarios including among others cost reduction, maximize resource usage, shrink migration and data consolidation times for cloud, virtual and traditional IT environments while maintaining or enhancing IT services delivery.

If you are interested in IT Infrastructure Resource Management (IRM) of servers, storage, IO networking, virtualization, cloud, backup or restore, optimization as well as cloud or legacy environments and metrics, I invite you to view the following web cast.

E2E cross domain awareness webcast

Click on the above image to access the BrightTalk web cast from their recent Virtualization Summit series (may require registration)

If you are interested, here is a link to a previous post I did on E2E management, SRA (systems or storage resource analysis) and management insight along with a recent related white paper sponsored by SANpulse that you can access here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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As the Hard Disk Drive HDD continues to spin

As the Hard Disk Drive HDD continues to spin

server storage data infrastructure i/o iop hdd ssd trends

Updated 2/10/2018

Despite having been repeatedly declared dead at the hands of some new emerging technology over the past several decades, the Hard Disk Drive (HDD) continues to spin and evolve as it moves towards its 60th birthday.

More recently HDDs have been declared dead due to flash SSD that according to some predictions, should have caused the HDD to be extinct by now.

Meanwhile, having not yet died in addition to having qualified for its AARP membership a few years ago, the HDD continues to evolve in capacity, smaller form factor, performance, reliability, density along with cost improvements.

Back in 2006 I did an article titled Happy 50th, hard drive, but will you make it to 60?

IMHO it is safe to say that the HDD will be around for at least a few more years if not another decade (or more).

This is not to say that the HDD has outlived its usefulness or that there are not other tiered storage mediums to do specific jobs or tasks better (there are).

Instead, the HDD continues to evolve and is complimented by flash SSD in a way that HDDs are complimenting magnetic tape (another declared dead technology) each finding new roles to support more data being stored for longer periods of time.

After all, there is no such thing as a data or information recession!

What the importance of this is about technology tiering and resource alignment, matching the applicable technology to the task at hand.

Technology tiering (Servers, storage, networking, snow removal) is about aligning the applicable resource that is best suited to a particular need in a cost as well as productive manner. The HDD remains a viable tiered storage medium that continues to evolve while taking on new roles coexisting with SSD and tape along with cloud resources. These and other technologies have their place which ideally is finding or expanding into new markets instead of simply trying to cannibalize each other for market share.

Here is a link to a good story by Lucas Mearian on the history or evolution of the hard disk drive (HDD) including how a 1TB device that costs about $60 today would have cost about a trillion dollars back in the 1950s. FWIW, IMHO the 1 trillion dollars is low and should be more around 2 to 5 trillion for the one TByte if you apply common costs for management, people, care and feeding, power, cooling, backup, BC, DR and other functions.

Where To Learn More

View additional NAS, NVMe, SSD, NVM, SCM, Data Infrastructure and HDD related topics via the following links.

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

IMHO, it is safe to say that the HDD is here to stay for at least a few more years (if not decades) or at least until someone decides to try a new creative marketing approach by declaring it dead (again).

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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Green IT goes mainstream: What about data storage environments?

I recently did an interview with the folks over at Infortrend (a RAID storage company) discussing various industry trends and perspectives including RAID, data footprint reduction (DFR) as well as Green IT including how the Green Gap.

The Green Gap is the disconnect between common messaging around carbon and environment vs. IT and business productivity sustainment challenges that continues to result in confusion along with missed opportunities.

  • There is no such thing as a data or information recession
  • Organizations of all size will continue to have to support growth in a denser fashion
  • Doing more in a denser manner also means acquiring as well as managing more usable IT resources per dollar spent
  • Optimization and data footprint reduction (DFR) expands focus from reduction efficiency to productivity effectiveness
  • Energy efficiency shifts from avoidance to energy effectiveness where more work is done to support business productivity and sustainment
  • RAID is alive however it continues to evolve as well as leveraged in conjunction with other techniques

Here is the link to the first of a two part series where you can read my comments on how many organizations are missing out on economic as well as business sustainability benefits due to confusion and the Green Gap among other topics.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Dude, is Dell doing a disk deal again with Compellent?

Over in Eden Prairie (Minneapolis Minnesota suburb) where data storage vendor Compellent (CML) is based, they must be singing in the hallways today that it is beginning to feel a lot like Christmas.

Sure we had another dusting of snow this morning here in the Minneapolis area and the temp is actually up in the balmy 20F temperature range (was around 0F yesterday) and holiday shopping is in full swing.

The other reason I think that the Compellent folks are thinking that it feels a lot like Christmas are the reports that Dell is in exclusive talks to buy them at about $29 per share or about $876 million USD.

Dell is no stranger to holiday or shopping sprees, check these posts out as examples:

Dell Will Buy Someone, However Not Brocade (At least for now)

Back to school shopping: Dude, Dell Digests 3PAR Disk storage (we now know Dell was out bid)

Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize

Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles

Post Holiday IT Shopping Bargains, Dell Buying Exanet?

Did someone forget to tell Dell that Tape is dead?

Now some Compellent fans are not going to be happy with only about $29 a share or about $876 million USD price given the recent stock run up into the $30 plus range. Likewise, some of the Compellent fans may be hoping for or expecting a bidding war to drive the stock back up into the $30 range however keep in mind that it was earlier this year when the stock adjusted itself down into the mid teens.

In the case of 3PAR and the HP Dell budding war, that was a different product and company focused in a different space than where Compellent has a good fit.

Sure both 3PAR and Compellent do Fibre Channel (FC) where Dells EqualLogic only does iSCSI, however a valuation based just on FC would be like saying Dell has all the storage capabilities they need with their MD3000 series that can do SAS, iSCSI and FC.

In other words, there are different storage products for different markets or price bands and customer application needs. Kind of like winter here in Minnesota, sure one type of shovel will work for moving snow or you can leverage different technologies and techniques (tiering) to get the job done effectively the same holds for storage solutions.

Compellent has a good Cadillac product that is a good fit for some SMB environments. However the SMB space is also where Dell has several storage products some of which they own (e.g. EqualLogic), some they OEM (MD3000 series and NX) as well as resell (e.g. EMC CLARiiON).

Can the Compellent product replace the lowered CLARiiON business that Dell has itself been shifting more to their flagship EqualLogic product?

Sure however at the risk of revenue cannibalization or worse, introduction of revenue prevention teams.

Can the Compellent product then be positioned lower down under the EqualLogic product?

Sure, however why hold it back not to mention force a higher priced product down into that market segment.

Can the Compellent product be taken up market to compete above the EqualLogic head to head with the larger CLARiiON systems from EMC or comparable solutions from other vendors?

Sure, however I can hear choruses of its sounding a lot like Christmas from New England, the bay area and Tucson among others.

Does this mean that Dell is being overly generous and that this is not a good deal?

No, not at all.

Sure it is the holiday season and Dell has several billion dollars of cash laying around however that in itself does not guarantee a large handout or government sized bailout (excuse me, infusion). At $30 or more, that would be overly generous simply based on where the technology fits as well as aligns to the market realities. Consequently, at $29, this is a great deal for Compellent and also for Dell.

Why is it a good deal for Dell?

I think that it is as much about Dell getting a good deal (ok, paying a premium) to acquire a competitor that they can use to fill some product gaps where they have common VARs. However I also think that this is very much about the channel and the VAR as much if not more than it is just about a storage product. Servers are part of the game here which in turn supports storage, networking, management tools, backup/recovery, archiving and services.

Sure Dell can maybe take some cost out of the Compellent solution by replacing the Supermicro PCs that are the hardware platform for their storage controllers with Dell servers. However the bigger play is around further developing its channel and VAR ecosystems, some of whom were with EqualLogic before Dell bought them. This can also be seen as a means of Dell getting that partner ecosystem to sell overall, more dell products and solutions instead of those from Apple, EMC, Futjisu, HP, IBM, Oracle and many others.

Likewise, I doubt that Mr. Dell is paying a premium simply to make the Compellent shareholders and fans happy to create monetary velocity to stimulate holiday shopping and economic stimulus. However, for the fans, sure, while drowning your sorrows in egg nogg of holiday cheer that you are not getting $30 or higher, instead buy a round for your mates and toast Dell for your holiday gift.

The real reason I think this is a good reason for Dell is that from a business and financial perspective, assuming they stick to the $29 range, it is a good bargain for both parties. Dell gets a company who has been competing with their EqualLogic product in some cases with the same VARs or resellers. Sure it gets a Fibre Channel based product however Dell already has that with the MD3000 series which I realize is less function laden then Compellent or EqualLogic; however it is also more affordable for a different market.

If Dell can close on the deal sticking to its offer which they have the upper hand on, execute including rolling out a strategy as well as product positioning plan. Then educate their own teams as well as VARs and customers of what products fit where and when in such a manner that does not cause revenue prevention (e.g. one product or team blocking the other) or cannibalization instead expanding markets, they can do well.

While Compellent gets a huge price multiple based on their revenue (about $125M USD), if Dell can get the product revenue up from the $125 to $150 million plateau to around $250 to $300 million without cannibalizing other Dell products, the deal pays for itself in many ways.

Keep in mind that a large pile of cash sitting in the bank these days is not exactly yielding the best returns on investment.

For the Compellent fans and shareholders, congratulations!

You have gotten or perhaps are about to get a good holiday gift so knock of the complaining that you should be getting more. The option is that instead of $28 per share, you could be getting 28 lumps of coal in your Christmas stocking.

For the Dell folks, assuming the deal is done on their terms and that they can quickly rationalize the product overlap, convey and then execute on a strategy while keeping the revenue prevention teams on the sidelines you too have a holiday gift to work with (some assembly will be required however). This also is good for Dell outside of storage which may turn out to be one of the gems of the deal in keeping or expanding VARs selling Dell based servers and associated technologies.

For EMC who was slapped in the face earlier this year when Dell took a run at 3PAR, sure there will be more erosion on the lower end CLARiiOn as has been occurring with the EqualLogic. However Dell still needs a solution to effectively compete with EMC and others at the higher end of the SMB or lower end of the enterprise market.

Sure the EqualLogic or Compellent products could be deployed into such scenarios; however those solutions are then playing on a different field and out of their market sweet spots.

Lets see what happens shall we.

In the meantime, what say you?

Is this a good deal for Dell, who is the deal good for assuming it goes through and at the terms mentioned, what is your take?

Who benefits from this proposed deal?

Note that in the holiday gift giving spirit, Chicago style voting or polling will be enabled.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Fall 2010 StorageIO News Letter

StorageIO News Letter Image
Fall 2010 Newsletter

 Welcome to the Fall 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the August 2010 edition building on the great feedback received from recipients.

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the Fall 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Cheers gs

Nuff said for now

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio