Application Data Access Lifecycle Patterns Everything Is Not The Same

Application Data Access Life cycle Patterns Everything Is Not The Same(Part V)

Application Data Access Life cycle Patterns Everything Is Not The Same

Application Data Access Life cycle Patterns Everything Is Not The Same

This is part five of a five-part mini-series looking at Application Data Value Characteristics everything is not the same as a companion excerpt from chapter 2 of my new book Software Defined Data Infrastructure Essentials – Cloud, Converged and Virtual Fundamental Server Storage I/O Tradecraft (CRC Press 2017). available at Amazon.com and other global venues. In this post, we look at various application and data lifecycle patterns as well as wrap up this series.

Application Data Value Software Defined Data Infrastructure Essentials Book SDDC

Active (Hot), Static (Warm and WORM), or Dormant (Cold) Data and Lifecycles

When it comes to Application Data Value, a common question I hear is why not keep all data?

If the data has value, and you have a large enough budget, why not? On the other hand, most organizations have a budget and other constraints that determine how much and what data to retain.

Another common question I get asked (or told) it isn’t the objective to keep less data to cut costs?

If the data has no value, then get rid of it. On the other hand, if data has value or unknown value, then find ways to remove the cost of keeping more data for longer periods of time so its value can be realized.

In general, the data life cycle (called by some cradle to grave, birth or creation to disposition) is created, save and store, perhaps update and read with changing access patterns over time, along with value. During that time, the data (which includes applications and their settings) will be protected with copies or some other technique, and eventually disposed of.

Between the time when data is created and when it is disposed of, there are many variations of what gets done and needs to be done. Considering static data for a moment, some applications and their data, or data and their applications, create data which is for a short period, then goes dormant, then is active again briefly before going cold (see the left side of the following figure). This is a classic application, data, and information life-cycle model (ILM), and tiering or data movement and migration that still applies for some scenarios.

Application Data Value
Changing data access patterns for different applications

However, a newer scenario over the past several years that continues to increase is shown on the right side of the above figure. In this scenario, data is initially active for updates, then goes cold or WORM (Write Once/Read Many); however, it warms back up as a static reference, on the web, as big data, and for other uses where it is used to create new data and information.

Data, in addition to its other attributes already mentioned, can be active (hot), residing in a memory cache, buffers inside a server, or on a fast storage appliance or caching appliance. Hot data means that it is actively being used for reads or writes (this is what the term Heat map pertains to in the context of the server, storage data, and applications. The heat map shows where the hot or active data is along with its other characteristics.

Context is important here, as there are also IT facilities heat maps, which refer to physical facilities including what servers are consuming power and generating heat. Note that some current and emerging data center infrastructure management (DCIM) tools can correlate the physical facilities power, cooling, and heat to actual work being done from an applications perspective. This correlated or converged management view enables more granular analysis and effective decision-making on how to best utilize data infrastructure resources.

In addition to being hot or active, data can be warm (not as heavily accessed) or cold (rarely if ever accessed), as well as online, near-line, or off-line. As their names imply, warm data may occasionally be used, either updated and written, or static and just being read. Some data also gets protected as WORM data using hardware or software technologies. WORM (immutable) data, not to be confused with warm data, is fixed or immutable (cannot be changed).

When looking at data (or storage), it is important to see when the data was created as well as when it was modified. However, you should avoid the mistake of looking only at when it was created or modified: Instead, also look to see when it was the last read, as well as how often it is read. You might find that some data has not been updated for several years, but it is still accessed several times an hour or minute. Also, keep in mind that the metadata about the actual data may be being updated, even while the data itself is static.

Also, look at your applications characteristics as well as how data gets used, to see if it is conducive to caching or automated tiering based on activity, events, or time. For example, there is a large amount of data for an energy or oil exploration project that normally sits on slower lower-cost storage, but that now and then some analysis needs to run on.

Using data and storage management tools, given notice or based on activity, which large or big data could be promoted to faster storage, or applications migrated to be closer to the data to speed up processing. Another example is weekly, monthly, quarterly, or year-end processing of financial, accounting, payroll, inventory, or enterprise resource planning (ERP) schedules. Knowing how and when the applications use the data, which is also understanding the data, automated tools, and policies, can be used to tier or cache data to speed up processing and thereby boost productivity.

All applications have performance, availability, capacity, economic (PACE) attributes, however:

  • PACE attributes vary by Application Data Value and usage
  • Some applications and their data are more active than others
  • PACE characteristics may vary within different parts of an application
  • PACE application and data characteristics along with value change over time

Read more about Application Data Value, PACE and application characteristics in Software Defined Data Infrastructure Essentials (CRC Press 2017).

Where to learn more

Learn more about Application Data Value, application characteristics, PACE along with data protection, software defined data center (SDDC), software defined data infrastructures (SDDI) and related topics via the following links:

SDDC Data Infrastructure

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means and wrap-up

Keep in mind that Application Data Value everything is not the same across various organizations, data centers, data infrastructures, data and the applications that use them.

Also keep in mind that there is more data being created, the size of those data items, files, objects, entities, records are also increasing, as well as the speed at which they get created and accessed. The challenge is not just that there is more data, or data is bigger, or accessed faster, it’s all of those along with changing value as well as diverse applications to keep in perspective. With new Global Data Protection Regulations (GDPR) going into effect May 25, 2018, now is a good time to assess and gain insight into what data you have, its value, retention as well as disposition policies.

Remember, there are different data types, value, life-cycle, volume and velocity that change over time, and with Application Data Value Everything Is Not The Same, so why treat and manage everything the same?

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

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By Greg Schulzwww.storageioblog.com April 28, 2018

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Wide World Of Archiving Life Beyond Compliance

Comfort Zones Stating What Might Be Obvious To Some

The Differences Between Singapore And Houston In May

Do Disk Based Vtls Draw Less Power Than Tape

More On Fibre Channel Over Ethernet Fcoe

Green Hype Or Reality

Thank You Gartner For Generating Awareness For My New Book

Why Xiv Is So Important To Ibms Storage Business

Das Sas Fcoe Green Efficient Storage And Io Podcast Faqs

Cmg Enabling The Green And Virtual Data Center

It Belt Tightening And Stratigies For It Economic Sustainment

Vendors Who Dont Want To Be Virtualized

Did Someone Forget To Tell Dell That Tape Is Dead

Ssd Activity Continues To Go Virtually Round And Round

All Work And No Play Ok How About An Education Half Day

Industry Trend And Perspective Seagate Changes Disk Drive Warranties

Just For Fun Of Flying

Raid Data Protection Remains Relevant

Protecting And Storing Personal Digital Documents

Is There Still Innovation For It And Storage

Io Virtualization Iov Revisited

Shifting Industry Trend From Purchase To Leasing

Is There A Data And Io Activity Recession

Us Epa Looking For Industry Input On Energy Star For Storage

Shifting From Energy Avoidance To Energy Efficiency

Ibm Out Oracle In As Buyer Of Sun

Us Epa Energy Star For Server Update

Data Center Io Bottlenecks Performance Issues And Impacts

Clarifying Clustered Storage Confusion

Green It Confusion Continues Opportunities Missed

Clouds Are Like Electricity Dont Be Scared

Hp Buys One Of The Seven Networking Dwarfs And Gets A Bargain

Should Everything Be Virtualized

Optimize Data Storage For Performance And Capacity Efficiency

Justifying Green It And Home Hardware Upgrades With Energystar

How To Win Approval For Upgrades Link Them To Business Benefits

What Is The Future Of Servers

Ssd And Storage System Performance

Green It And Virtual Data Centers

Emc Storage And Management Software Getting Fast

Its Us Census Time What About It Data Centers

Nas Nasa And Nascar Do They Have Anything In Common

Is Maid Dead I Dont Think So

Happy Earth Day 2010

Who Or What Is Your Sphere Of Influence

Apple Ipad Is It A Business Itool Or Itoy

Cloud Conversations Nirvanix Shutdown Caused Cloud Confidence Concerns

Industry Trends And Perspectives Raid Rebuild Rates

Industry Trends And Perspectives Storage Virtualization And Virtual Storage

Industry Trends And Perspectives Converged Networking And Io Virtualization Iov

Industry Trends And Perspectives Tiered Storage Systems And Mediums

Initial Virtumania Appearance Episode 14 With Fellow Vexperts

Industry Trends And Perspectives Tiered Hypervisors And Microsoft Hyperv

Vmware Vexpert 2010 Thank You Im Honored To Be Named A Member

Industry Trends And Perspectives Blog Series

My Favorite Late Summer Reading Material

Supreme Court Rules Sarbox Intact Oversight Board Changes

While Hp And Dell Make Counter Bids Exclusive Interview With 3par Ceo David Scott

End To End E2e Systems Resource Analysis Sra For Cloud And Virtual Environments

Has Fcoe Entered The Trough Of Disillusionment

What Is Dfr Or Data Footprint Reduction

Santas It Elf Limited Time Discount

What Do You Do When Your Service Provider Drops The Ball

Green It Goes Mainstream What About Data Storage Environments

Storageio Momentus Hybrid Hard Disk Drive Hhdd Moments

Buzzword Bingo 1 0 Are You Ready For Fall Product Announcemnts

Happy Holidays 2010

What Have I Been Doing This Winter

What Do Vars And Clouds As Well As Msps Have In Common

What Do You Need When Its Time To Buy A New Server

Securing Data At Rest Self Encrypting Disks Seds

Buzzword Bingo And Acronym Update V2 011

Happy Earth Day 2011

The Data Storage Prayer

Cloud And Virtual Data Storage Networking

Cloud Storage Dont Be Scared However Look Before You Leap

Storageio Going Dutch Seminar For Storage And Io Professionals

Seagate Kinetic Cloud Object Storage Io Platform

Summer Greetings And Happy Holidays V2011

Industry Trend People Plus Data Are Aging And Living Longer

Dell Storage Forum 2011 Revisited

Storageio Going Dutch Again October 2011 Seminar For Storage Professionals

Time In And Around Clouds

Congratulations To Infosmack On Episode 100

Industry Trends And Perspectives Public And Private It Clouds

Dude Is Dell Going To Buy Brocade

Spring May 2012 Storageio News Letter

Data Migration Tips

Cloud Conversation Thanks Gartner For Saying What Has Been Said

December 2012 Storageio Update News Letter

January 2013 Server And Storageio Update Newsletter

Behind The Scenes Santa Claus Global Cloud Story

Emc Vmax 10k Looks Like High End Storage Systems Are Still Alive Part Iii

Many Faces Of Storage Hypervisor Virtual Storage Or Storage Virtualization

February 2013 Server And Storageio Update Newsletter

Xtremio Xtremsw And Xtremsf Emc Flash Ssd Portfolio Redefined

Some Things Keep Going Around Seagate Ships 2 Billion Hdds

Where Has The Fcoe Hype And Fud Gone With Poll

A Pivotal Or Cloudy Moment For Emc And Vmware

March Metrics And Measuring Social Media

Are Your Analyst Blogger Media Or Press Requests Being Read

March 2013 Server And Storageio Update Newsletter

Pressure Cooker Good

Hp Moonshot 1500 Software Defined Capable Compute Servers

Netapp And Akorri An E2e Cross Technology Domain Sra Play

Full Rss Archive Feeds Are Now Available For Storageioblog

2013 Server Storageio Update Newsletter

Morning Summer Storms Walking Midwest

Ibm Buys Softlayer Software Defined Infrastructures Clouds

Upgrading Lenovo X1 Windows 7 Samsung 840 Ssd

Geek Gadgets Kill A Watt Meter

Green Storage Practical Ways To Reduce Power Consumption

Data Proteciton For Virtual Environments At Vmware Vmworld

From Ilm To Iim Is This A Solution Sell Looking For A Problem

Industry Trends And Perspectives Tape Disk And Dedupe Coexistence

Ilm Has It Losts Its Meaning

Is Ibm Xiv Still Relevant

Data Proteciton For Virtual Environments

Spc And Storage Benchmarking Games

Server And Storage Virtualization Life Beyond Consolidation

Epa Draft 3 Of Energy Star For Computer Server Specification

Cloud Virtual Server Storage Io Technology Tiering

Disruptive Updates

Virtual Cloud Availability Shared Responsibility Common Sense

Storage Performance

Will 6gb Sas Kill Fibre Channel

Poll Whats Do You Think Of It Clouds

Closing The Green Gap Green Washing May Be Endangered However Addressing Real Green Issues Is Here To Stay

Catch Of The Day Or Post Of The Day

Availability Or Lack There Of Lessons From Our Frail Aging Infrastructure

Cisco Wins Fcoe Pre Season And Primaries Now For The Main Event

Power Cooling Floor Space Environmental Pcfe And Green Metrics

Tape Talk Changing Role Of Tape

Sas Disk Drives Appearing In Larger Mid Range Arrays

Blog Post March Metric Madness Fun With Simple Math

Hard Product Vs Soft Product

Optical Storage Oppourtunities Or Obsolence

Storage Efficiency And Optimization The Other Green

Smb Capacity Planning Focusing On Energy Conservation

Whats Your Take On Ftc Guidelines For Bloggers

Technology And Traveling

Clouds And Data Loss Time For Cdp Commonsense Data Protection

Epa Energy Star For Data Center Storage Update 2

From Bits To Bytes Decoding Encoding

Industry Trends And Perspectives 6gb Sas And Das Are Not Dumb A Storage

As The Hard Disk Drive Hdd Continues To Spin

Another Storageio Hybrid Momentus Moment

Cloud Conversations Aws Ebs Optimized Instances

Unified Storage Systems Showdown Netapp Fas Vs Emc Vnx

April 2013 Server Storageio Update Newsletter

Cloud Conversations Aws Ebs Glacier And S3 Overview Part Iii

Part Ii Ibm Server Side Storage Io Ssd Flash Cache Software

Are Hard Disk Drives Hdds Getting To Big

2011 Summer Momentus Hybrid Hard Disk Drive Hhdd Moment

Measuring Windows Performance Impact For Vdi Planning

Getting Sasy The Other Shared Storage Option For Disk And Ssd Systems

Supporting It Growth Demand During Economic Uncertain Times

Inaugural Ssd Show

Care Coraid Content Conversation

Wd Buys Nand Flash Ssd Storage Io Cache Vendor Virident

Depends

Fall 2013 Dutch Cloud Virtual Storage Io Seminars

Data Footprint Reduction Part 2 Dell Ibm Ocarina And Storwize

Fall 2010 Storageio News Letter

Spring 2011 Server And Storageio News Letter

Winter 2011 Server And Storageio News Letter

Summer 2011 Storageio News Letter

A Storage Io Momentus Moment

Part Ii Emc Announces Xtremio General Availability

Fall December 2011 Storageio News Letter

Merry Christmas Seasons Happy Holidays 2013 Server Storageio

Fusionio Fio Ssd Vendor Ceo Flash Whats

Server Virtualization Nested Tiered Hypervisors

Book Review Rethinking Enterprise Storage Microsoftstorsimple Marc Farley

Kudos To Hp Ceo Mark Hurd For Dignity To Step Down From His Post

Dell Inspiron 660 Virtual Diamond Rough

August 2010 Storageio News Letter

Small Medium Business Smb Continues Gain Respect Soho

Using Removable Hard Disk Drives Rhdds

Storage Bridge Bay Sbb Industry Group Update

Emc Announces Xtremio General Availability Part

Emc Evolves Enterprise Data Protection Enhancements Part

Raid Extend Life Nand Flash Ssd

Fall 2013 Aws Cloud Storage Compute Enhancements

Emc Vplex Virtual Storage Redefined Or Respun

The Other Green Storage Efficiency And Optimization

Is Fcoe Struggling To Gain Traction Or On A Normal Adoption Course

Big Fish And Small Fish Fish Story Or The One That Did Not Get Away

Side Context Iops

Part Ii Revisiting Reinvent 2014 And Other Aws Updates

Summer 2013 Server And Storageio Update Newsletter

Dell Will Buy Someone However Not Brocade At Least For Now

Happy Thanks Giving 2010

June 2010 Storageio Newsletter

What Records Will Emc Break In Nyc January 18 2011

Smb Soho And Low End Nas Gaining Enterprise Features

Gregs Storageio Out And About Update June 2010

Vmware Vsphere V5 And Storage Drs

Storage Effiency And Optimizaiton Balancing Time And Space

Pue Are You Managing Power Energy Or Productivity

Emc Vnx Mcx Storage Io Work

The New Green Gaining Realistic Economic Efficiencys Now

Closing The Green Gap Wsradio Internet Radio Interview

Determining Computer Or Server Energy Use

Epa Energy Star For Data Center Storage Update

Saving Money With Green It Time To Invest In Information Factories

Webcast E2e Awareness And Insight For It Environments

Ibm Server Side Storage Io Ssd Flash Cache Software

Part Ii Emc Evolves Enterprise Data Protection Enhancements

Cisco Buys Whiptail Continuing Storage Storage Io Flash Cash Cache Dash

Fall 2013 Storageio Update Newsletter

Raid Relevance Revisited

Have You Heard Of 2drs Data Protection Technology

July 2010 Odds And Ends Perspectives Tips And Articles

Has Ssd Put Hard Disk Drives Hdds On Endangered Species List

Seagate Proof Life Enterprise Hdd Enhancements

Seagate To Say Goodbye To Cayman Islands Hello Ireland

Cloud Conversations Gaining Cloud Confidence From Insights Into Aws Outages

Have Vtls Or Vxls Become Zombies Declared Dead Yet Still Alive

Tiered Communication And Media Venues

Are You On The Storageio It Data Infrastructure Industry Links Page

Green Storage Is Alive And Well Energy Star Enterprise Storage Stakeholder Meeting Details

Tape Talk Time

Back To School Dedupe School

Storageio V20 11 2011 Events Seminars And Web Casts Schedule

Getting Caught Up And Holiday Shopping

Performance Availability Storageioblog Featured Itke Guest Blog

The New Green It Efficient Effective Smart And Productive

Dude Is Dell Doing A Disk Deal Again With Compellent

Intelligent Power Management Ipm And Second Generation Maid 20 On The Rise

2010 And 2011 Trends Perspectives And Predictions More Of The Same

Mainframe Cmg Virtualization Storage And Zombie Technologies

Vmworld 2010 Virtual Roads Clouds And Inxs Devil Inside

Green Power And Cooling Tools And Calculators

Green It Green Gap Tiered Energy And Green Myths

Vmworld 2013 Vmware Server Storage Io Networking Update Day 1

Part Ii Xtremio Xtremsw And Xtremsf Emc Flash Ssd Portfolio Redefined

Datadynamics Storagex 70 File Data Management Migration Software

Whats Your Take On Open Virtualization Alliance And Vmware

September October Server Storageio Update Newsletter

Server Storageio June July 2016 Update Newsletter

Open Data Center Alliance Odca Bmw Private Cloud Strategy

Happy 20th Birthday Microsoft Windows Server Get Ready Windows Server 2016

Server Storageio March 2016 Update Newsletter

Netapp Ef540 Something Familiar Something New

Data Footprint Reduction Part 1 Life Beyond Dedupe And Changing Data Lifecycles

Emc Vipr Software Defined Object Storage Part Ii

Emc Vipr Software Defined Object Storage Part Iii

Emc Vipr Virtual Physical Object Software Defined Storage Sds

Breaking Vmware Esxi 55 Acpi Boot Loop Lenovo Td350

Storageio In The News

Summer Book Update And Back To School Reading

February 2014 Server Storageio Update Newsletter

November 2013 Server Storageio Update Newsletter

Matt Vogt Computex Talks Vmware Vcops Podcast

August 2014 Server Storageio Update Newsletter

July 2014 Server Storageio Update Newsletter

Storage Virtualization In Band Vs Out Of Band Debates To Be Resurrected

Snow Fun And Information Technology They Do Mix

Technology Tiering Servers Storage And Snow Removal

Netapp Buying Lsis Engenio Storage Business Unit

Summer Weddings Emcdatadomain And Hpibrix

Server Storage Io Intel Nuc Nick Knack Notes Second Impressions

Emc Vfcache Respinning Ssd And Intelligent Caching Part Ii

Hds Claus Mikkelsen Talking Storage Snw Fall 2012

How To Write Publish And Promote A Book Or Blog

Oracle Xsigo Vmware Nicira Sdn And Iov Io Io Its Off To Work They Go

Open Data Center Alliance Odca Publishes Two New Cloud Usage Models

Nand Flash Sata Ssd Ddr3 Dimm Slot

Server Storageio February 2016 Update Newsletter

Server Storageio January 2016 Update Newsletter

June 2017 Server Storageio Data Infrastructures Update Newsletter

Ibms Storwize Or Wise Storage The V7000 And Dfr

Re Visiting If Ibm Xiv Is Still Relevant With V7000

Part I Puresystems Something Old Something New Something From Big Blue

Part V Puresystems Something Old Something New Something From Big Blue

Part Iv Puresystems Something Old Something New Something From Big Blue

Part Ii Puresystems Something Old Something New Something From Big Blue

Microsoft Azure Cloud Software Defined Data Infrastructure Reference Architecture Resources

Happy 100th Birthday Or Anniversary Wishes

Azure Stack Tp3 Overview Preview Review Part Ii

Data Protection Diaries Data Protection

March2014 Storageio Newsletter Cisco Cloud Vmware Vsan

June 2014 Server Storageio Update Newsletter

Chat With Cash Coleman Talking Cleardb Cloud Database And Johnny Cash

April 2014 Server Storageio Update Newsletter

Acadia Vce Vmware Cisco Emc Virtual Computing Environment

Storageio Spring Keynote And Speaking Tour V2008

Server Storageio April 2016 Update Newsletter

Cloud Conversations Loss Of Data Access Vs Data Loss

Hpe Buying Server Storage Io Data Infrastructures

January 2017 Server Storageio Update Newsletter

Top Vblog 2017 Voting Open

Data Infrastructure Tradecraft Trends

Converged Ci Hyperconverged Hci Mean Storage Io

Popular Viewed Storageioblog Posts 2016

March 2017 Server Storageio Update Newsletter

Top Storage World Decade

Back To School Shopping Dude Dell Digests 3par Disk Storage

Does Ibm Power7 Processor Announcement Signal Storage Upgrades

Do You Know Hds Or What It Means

Is The New Hds Vsp Really The Mvsp

Hds Mid Summer Storage Converged Compute Enhancements

Object Storage News Trends Cloud Bulk Storage

Hds Buys Bluearc Any Surprises Here

June 2015 Server Storageio Update Newsletter

Server Storageio Holiday Seasons 2016

Do Software Vendors Eliminate Or Move Location Of Vendor Lock In

Vendor Lockin Responsibiity

Spam Of A Different Kind

Part Iii Puresystems Something Old Something New Something From Big Blue

Emc Vmax 10k Looks Like High End Storage Systems Are Still Alive

Which Enterprise Hdd Content Application Testing

Which Enterprise Hdd Content Server Test Configuration

Hdd Ssd Flash Storage Iops

Which Enterprise Hdd Use For Database Workloads

Enterprise Hdd For Content Server Different File Size

Which Enterprise Hdd General Io Performance

Enterprise Hdds Evolve For Content Server Applications

Achieve Flexible Data Protection

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

SDDC Data Infrastructure

Check out the above links to data infrastructure resource links.

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Spring SNW 2013, Storage Networking World Recap

Storage I/O trends

A couple of weeks ago I attended the spring 2013 Storage Networking World (SNW) in Orlando Florida. Talking with SNIA Chairman Wayne Adams and SNIA Director Leo Legar this was the 28th edition of the US SNW (two shows a year), plus the international ones. While I have not been to all 28 of the US SNWs, I have been to a couple of dozen SNWs in the US, Europe and Brazil going back to around 2001 as an attendee, main stage as well as breakout, and tutorial presenter (see here and here).

SNW image

For the spring 2013 SNW I was there for a mix of meetings, analyst briefings, attending the expo, doing some podcasts (see below), meeting with IT professionals (e.g. customers), VARs, vendors along with presenting three sessions (you can download them and others backup, restore, BC, DR and archiving).

Some of the buzz and themes heard included big data was a little topic at the event, while cloud was in the conversations, dedupe and data footprint reduction (DFR) do matter for some people and applications. However also a common theme with customers including Media and Entertainment (M&E) is that not everything can be duped thus other DFR approaches are needed.

There was some hype in and around hybrid storage along with storage hypervisors, which was also an entertaining panel discussion with HDS (Claus Mikkelsen aka @YoClaus), Datacore, IBM and Virstro.

The theme of that discussion seemed for the most part to gravitate towards realities of storage virtualization and less about the hypervisor hype. Some software defined marketing hype I heard is that it is impossible to spend more than a million dollars on a server today. I guess with the applicable caveats, qualifiers and context that could be true, however I also know some vendors and customers that would say otherwise.

Lunch
Lunchtime at SNW Spring 2013

Not surprisingly, there was an increase in vendors wanting to jump on the software defined and object storage bandwagons; however, customers tended to be curious at best, confused or concerned otherwise. Speaking of object storage, check out this podcast discussion with Cleversafe customer Justin Stottlemyer of Shutterfly and his 80PB environment.

In addition to Cleversafe, heard from Astute (if you need fast iSCSI storage check them out), Avere has a new NAS for dummies book out, Exablox a storage system startup with emphasis on scalability, ease of use and NAS access and hybrid storage Tegile. Also, check out SwifTest for generating application workloads and measurement that had their customer Go Daddy presenting at the event. A couple of others to keep an eye on include Raxco with their thin provision storage reclamation tool, and Infinio with their NAS acceleration for VMware software tools among others.

backup, restore, BC, DR and archiving

Here are the three presentations that I did while at the event:

Analyst Perspective: Increase Your Return on Innovation (The New ROI) With Data Management and Dedupe
There is no such thing as an information recession with more data to move, process and store, however there are economic challenges. Likewise, people and data are living longer and getting larger which requires leveraging data footprint reduction (DFR) techniques on a broader focus. It is time to move upstream finding and fixing things at the source to reduce the downstream impact of expanding data footprints, enabling more to be done with what you have.

Analyst Perspective: Metrics that Matter – Meritage of Data Management and Data Protection
Not everything in the data center or information factory is the same. This session recaps and builds off the morning increase your ROI with data footprint and data management session while setting the stage for the rethinking data protection (backup, BC and DR). Are you maximizing the return on innovation in how using new tools and technology in new ways, vs. using new tools in old ways? Also discussed performance capacity planning, forecasting analysis in cloud, virtual and physical environments. Without metrics that matter, you are flying blind, or perhaps missing opportunities to further drive your return on innovation and return on investment.

Analyst Perspective: Time to Rethink Data Protection Including BC and DR
When it comes to today’s data centers and information factories including physical, virtual and cloud, everything is not the same, so why treat business continuance (BC), disaster recovery (DR) and data protection in general the same? Simply using new tools, technologies and techniques in the same old ways is no longer a viable option. Since there is no such thing as a data or information recession, yet there are economic and budget challenges, along with new or changing threat risks, now is the time to review data protection including BC and DR including using new technologies in new ways.

You can view the complete SNW USA spring 2013 agenda here.

audio
Podcasts are also available on

Here are links to some podcasts from spring 2013 SNW:
Stottlemyer of Shutterfly and object storage discussion
Dave Demming talking tech education from SNW Spring 2013
Farley Flies into SNW Spring 2013
Talking with Tony DiCenzo at SNW Spring 2013
SNIA Spring 2013 update with Wayne Adams
SNIA’s new SPDEcon conference

Also, check out these podcasts from fall 2012 US and Europe SNWs:
Ben Woo on Big Data Buzzword Bingo and Business Benefits
Networking with Bruce Ravid and Bruce Rave
Industry trends and perspectives: Ray Lucchesi on Storage and SNW
Learning with Leo Leger of SNIA
Meeting up with Marty Foltyn of SNIA
Catching up with Quantum CTE David Chapa (Now with Evault)
Chatting with Karl Chen at SNW 2012
SNW 2012 Wayne’s World
SNW Podcast on Cloud Computing
HDS Claus Mikkelsen talking storage from SNW Fall 2012

Storage I/O trends

What this all means?

While busy, I liked this edition of SNW USA in that it had a great agenda with diversity and balance of speaker sessions (some tutorials, some vendors, some IT customers, and some analysts) vs. too many of one specific area.

In addition to the agenda and session length, the venue was good, big enough, however not spread out so much to cause loss of the buzz and energy of the event.

This SNW had some similar buzz or energy as early versions granted without the hype and fanfare of a startup industry or focus area (that would be some of the other events today)

Should SNW go to a once a year event?

While it would be nice to have a twice a year venue for convenience, practicality and budgets say once would be enough given all the other conferences and venues on the agenda (or that could be).

The next SNW USA will be October 15 to 17 2013 in Long Beach California, and Europe in Frankfurt Germany October 29-30 2013.

Thanks again to all the attendees, participants, vendor exhibitors, event organizers and SNIA, SNW/Computerworld staffs for another great event.

Ok, nuff said

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Dave Demming talking tech education from SNW Spring 2013

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

Storage I/O trends

In this episode from SNW Spring 2013in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with our guest long time storage industry educator Dave Demming of Solution Technology.

Our conversation covers learning and education, from instructor lead to self paced, now and in the future. We also discuss how to learn and transfer knowledge, self-improvement and career development, time management, SNIA and SNW along with FCIA, industry trends. Also discussed are music to learn with, expanding spheres of influence (and here) and keeping the mind active among other things.

Lindsey Stirling

Speaking of learning new things, Dave tells us of a great new musician named Lindsey Stirling that you can check out at Amazon.com (I already bought a copy).

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Dave Demming.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from SNW Spring 2013 with Dave Demming.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved