I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)

Ok, so I should have used that intro last week before heading off to VMworld in San Francisco instead of after the fact.

Think of it as a high latency title or intro, kind of like attaching a fast SSD to a slow, high latency storage controller, or a fast server attached to a slow network, or fast network with slow storage and servers, it is what it is.

I/O virtualization (IOV), Virtual I/O (VIO) along with I/O and networking convergence have been getting more and more attention lately, particularly on the convergence front. In fact one might conclude that it is trendy to all of a sudden to be on the IOV, VIO and convergence bandwagon given how clouds, soa and SaaS hype are being challenged, perhaps even turning to storm clouds?

Lets get back on track, or in the case of the past week, get back in the car, get back in the plane, get back into the virtual office and what it all has to do with Virtual I/O and VMworld.

The convergence game has at its center Brocade emanating from the data center and storage centric I/O corner challenging Cisco hailing from the MAN, WAN, LAN general networking corner.

Granted both vendors have dabbled with success in each others corners or areas of focus in the past. For example, Brocade as via acquisitions (McData+Nishan+CNT+INRANGE among others) a diverse and capable stable of local and long distance SAN connectivity and channel extension for mainframe and open systems supporting data replication, remote tape and wide area clustering. Not to mention deep bench experience with the technologies, protocols and partners solutions for LAN, MAN (xWDM), WAN (iFCP, FCIP, etc) and even FAN (file area networking aka NAS) along with iSCSI in addition to Fibre Channel and FICON solutions.

Disclosure: Here’s another plug ;) Learn more about SANs, LANs, MANs, WANs, POTs, PANs and related technologies and techniques in my book “Resilient Storage NetworksDesigning Flexible Scalable Data Infrastructures" (Elsevier).

Cisco not to be outdone has a background in the LAN, MAN, WAN space directly, or similar to Brocade via partnerships with product and experience and depth. In fact while many of my former INRANGE and CNT associates ended up at Brocade via McData or in-directly, some ended up at Cisco. While Cisco is known for general networking, the past several years they have gone from zero to being successful in the Fibre Channel and yes, even the FICON mainframe space while like Brocade (HBAs) dabbling in other areas like servers and storage not to mention consumer products.

What does this have to do with IOV and VIO, let alone VMworld and my virtual office, hang on, hold that thought for a moment, lets get the convergence aspect out of the way first.

On the I/O and networking convergence (e.g. Fibre Channel over Ethernet – FCoE) scene both Brocade (Converged Enhanced Ethernet-CEE) and Cisco (Data Center Ethernet – DCE) along with their partners are rallying around each others camps. This is similar to how a pair of prize fighters maneuvers in advance of a match including plenty of trash talk, hype and all that goes with it. Brocade and Cisco throwing mud balls (or spam) at each other, or having someone else do it is nothing new, however in the past each has had their core areas of focus coming from different tenets in some cases selling to different people in an IT environment or those in VAR and partner organizations. Brocade and Cisco are not alone nor is the I/O networking convergence game the only one in play as it is being complimented by the IOV and VIO technologies addressing different value propositions in IT data centers.

Now on to the IOV and VIO aspect along with VMworld.

For those of you that attended VMworld and managed to get outside of session rooms, or media/analyst briefing or reeducation rooms, or out of partner and advisory board meetings walking the expo hall show floor, there was the usual sea of vendors and technology. There were the servers (physical and virtual), storage (physical and virtual), terminals, displays and other hardware, I/O and networking, data protection, security, cloud and managed services, development and visualization tools, infrastructure resource management (IRM) software tools, manufactures and VARs, consulting firms and even some analysts with booths selling their wares among others.

Likewise, in the onsite physical data center to support the virtual environment, there were servers, storage, networking, cabling and associated hardware along with applicable software and tucked away in all of that, there were also some converged I/O and networking, and, IOV technologies.

Yes, IOV, VIO and I/O networking convergence were at VMworld in force, just ask Jon Torr of Xsigo who was beaming like a proud papa wanting to tell anyone who would listen that his wares were part of the VMworld data center (Disclosure: Thanks for the T-Shirt).

Virtensys had their wares on display with Bob Nappa more than happy to show the technology beyond an UhiGui demo including how their solution includes disk drives and an LSI MegaRAID adapter to support VM boot while leveraging off-the shelf or existing PCIe adapters (SAS, FC, FCoE, Ethernet, SATA, etc.) while allowing adapter sharing across servers, not to mention, they won best new technology at VMworld award.

NextIO who is involved in the IOV / VIO game was there along with convergence vendors Brocade, Cisco, Qlogic and Emulex among others. Rest assured, there are many other vendors and VARs in the VIO and IOV game either still in stealth, semi-stealth or having recently launched.

IOV and VIO are complimentary to I/O and networking convergence in that solutions like those from Aprius, Virtensys, Xsigo, NextIO and others. While they sound similar, and in fact there is confusion as to if Fibre Channel N_Port Virtual ID (FC_NPVID) and VMware virtual adapters are IOV and VIO vs. solutions that are focused on PCIe device/resource extension and sharing.

Another point of confusion around I/O virtualization and virtual I/O are blade system or blade center connectivity solutions such as HP Virtual Connect or IBM Fabric Manger not to mention those form Engenera add confusion to the equation. Some of the buzzwords that you will be hearing and reading more about include PCIe Single Root IOV (SR-IOV) and Multi-Root IOV (MR-IOV). Think of it this way, within VMware you have virtual adapters, and Fibre Channel Virtualization N_Port IDs for LUN mapping/masking, zone management and other tasks.

IOV enables localized sharing of physical adapters across different physical servers (blades or chassis) with distances measured in a few meters; after all, it’s the PCIe bus that is being extended. Thus, it is not a replacement for longer distance in the data center solutions such as FCoE or even SAS for that matter, thus they are complimentary, or at least should be considered complimentary.

The following are some links to previous articles and related material including an excerpt (yes, another plug ;)) from chapter 9 “Networking with you servers and storage” of new book “The Green and Virtual Data Center” (CRC). Speaking of virtual and physical, “The Green and Virtual Data Center” (CRC) was on sale at the physical VMworld book store this week, as well as at the virtual book stores including Amazon.com

The Green and Virtual Data Center

The Green and Virtual Data Center (CRC) on book shelves at VMworld Book Store

Links to some IOV, VIO and I/O networking convergence pieces among others, as well as news coverage, comments and interviews can be found here and here with StorageIOblog posts that may be of interest found here and here.

SearchSystemChannel: Comparing I/O virtualization and virtual I/O benefits – August 2009

Enterprise Storage Forum: I/O, I/O, It’s Off to Virtual Work We Go – December 2007

Byte and Switch: I/O, I/O, It’s Off to Virtual Work We Go (Book Chapter Excerpt) – April 2009

Thus I went to VMworld in San Francisco this past week as much of the work I do is involved with convergence similar to my background, that is, servers, storage, I/O networking, hardware, software, virtualization, data protection, performance and capacity planning.

As to the virtual work, well, I spent some time on airplanes this week which as is often the case, my virtual office, granted it was real work that had to be done, however I also had a chance to meet up with some fellow tweeters at a tweet up Tuesday evening before getting back in a plane in my virtual office.

Now, I/O, I/O, its back to real work I go at Server and StorageIO , kind of rhymes doesnt it!

I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)

Plenty of Industry Firsts at VMworld Europe

Warning: Ok, I’m tiered and ready for a short vacation, so be advised, there is some industry and other tongue and check humor in this post, if you get it great, if not, don’t worry about it, ask around and someone can fill you in… ;).

So with VMworld Europe taking place in Cannes (that’s in the south of France and a nice place if you have not been there yet), rest assured, there will be a flurry of product, service and other announcements, some of which will use the usual industry first, industry only only, truly unique and the other usual claims. Unfortunately I wont be in Cannes as I will be in Florida next week doing a couple of keynote and sessions on IT optimization with some IT professionals in the Tampa and Miami areas.

What’s fun about being pre-briefed under NDA and/or embargo (are they the same) is hearing what the different vendors are or will be announcing and what can be even more fun, is hearing their claims of being 1st or thinking or believing they are 1st when in reality one may have just gotten off of the phone with someone else who is announcing something similar.

Rest assured, there will be some good and useful and with the right qualifiers, new, unique, 1st and so forth announcements next week especially for those who take the time to dig in to the details. So do that, look at the announcements, better yet, if you are at VMworld Europe, stop by and see the various vendors, their new solutions and ask the questions and dig into the details to learn more.

Now having said all of that, with the applicable qualifiers, I will say, that to my knowledge, from what I’m aware of based on briefings and other information that I can disclose, the industry first European appearance in the south of France in Cannes at a VMworld conference will see the first appearance and giveaway promotion by a vendor of my new book "The Green and Virtual Data Center" (CRC) which will be taking place at the StorMagic booth (or stand) in the Innovators area of the expo hall. (did I get enough qualifiers in to make it an industry 1st? – That was some humor BTW ;) ).

I think in their category and for what they are doing (VM and storage infrastructure, data protection and management) the StorMagic SvSAN is rather interesting and deserves a closer look. While on the surface it looks like what others are doing, that is simply moving a storage software stack that might otherwise run in a tin wrapped software appliance (that’s a server or controller) vs. repackaging and stuffing into a silicon wrapped (e.g. software and memory enabled) virtual machine (VM) as many others have done. On closer inspection, SvSAN is actually enabling management of internal RAID adapter cards with integration into VMware control/management interfaces to simplify and streamline hardware, software and storage resources. (yes yes yes, I know, everybody else is already doing that – BTW – That was another attempt at some humor! ;) )

However don’t take my word, check it out yourself and let me know. Stop by the StorMagic both or stand, say hello, tell them that Greg from StorageIO sent you, signup for a giveaway of my new book, ask them to show you why they have something new and different with their new version of SvSAN VM and Storage Infrastructure management tool. You  then can be the judge as to how unique and enabling their new announced capabilities are for broad market VMware environments.

Disclosure, StorMagic is not nor have they ever been a client or sponsor directly or indirectly via 3rd or 4th parities. that is, unless you consider them buying some books from my publisher or one of my publishers distributors in some way shape or form an in-direct means. (Now for some, that was an industry inside joke, for others, well, lets leave it at that for now, nuff said ;) ).

Ok, time to get packed and head out for a long weekend and get ready for next weeks busy schedule. For those heading to VMworld, enjoy and hope to see or talk with you soon. For those in Tampa and Miami, hope to see you next week, for everyone else, check out my events page as there are many events coming to cities and venues near you soon. Enjoy and try to have some fun, and to quote Wolf Gang Puck, "Live Love and Eat" :) .

Cheers – gs

Technorati tags: StorMagic, Event, Tampa, France, Miami, VMworld, Wolfgang Puck, Cannes, The Green and Virtual Data Center

Just for Fun: Roses are Red…

Storage I/O trends

Ok, just for fun, Roses Are Red, Violets Are Blue,

You can download for free your Redbooks from IBM,

Amazon.com

or, you can go to Amazon and pay for them too…

So that might beg the question, when will there be a download or Kindle version of my new book? Well, tell the publisher and Amazon you want a kindle version by clicking here, also, keep an eye out for reviews, chapter downloads and excerpts in different venues coming soon, not to mention some book give aways that I have heard about including at the upcoming VMworld Europe event among others.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

SNW (And other conferences) Want and Need You!

Not to worry, its not yet time for phrases such as “Ask not what a conference can do for you, ask what you can do for a conference…”, at least I hope until some clever marketer tries that theme to stimulate conference participation short of an IT conference bailout package.

Uncle Conference wants you!

Conferences Want and Need You

Last week I received as did many other IT industry analyst, bloggers, consultants, media and press an invitation to apply and be considered for free admission (they waive the $1,000+ registration fee) to attend and cover the upcoming Computerworld/IDG and SNIA co-produced Storage Networking World (SNW) event in Orlando April 2009. Ok, nothing out of the ordinary here, as there are several events that do the same thing where you are sent out an invite to apply and attend and if accepted to attend, your registration fee is waived. Meanwhile other venues simply send you the pre-accepted invite and thanks for prior participating forgoing the whole apply, register and be accepted game.

What I find interesting here is that out of all the usual conference, expos, seminars and so forth that I get invited to attend, or to keynote and speak at, two stood out this past week. Those being SNW and the other being upstart The Business Development (BD) Event to be held in Boston in June 2009. Big vendor centric shows like EMCworld and VMworld among others will probably continue albeit with some fine tuning. While some vendors are cutting back or postponing their customer, or media and analyst events, as well as some of the large mega analyst firms like Gartner among others are cutting back or canceling their conferences due to tough economic times, events like the TechTarget Storage Decisions which are IT customer/user focused events are being fine tuned to be more effective as well as taking the message to the people who are under travel and time restrictions via custom local events and seminars.

Likewise, traditional big industry vertical shows like SNW are having to get more aggressive to get both their paying customers (e.g. vendor sponsors, media sponsors, people who pay the registration fee) to show up and participate as well as to get the industry analysts, bloggers, consultants, media and press to show up and cover the event. I’m guessing Jon Toigo over at Drunkendata must be salivating given some of his past posts that SNW is issuing announcements on MSNBC and other venues via Marketwire inviting industry media and analyst to attend the spring SNW. I wonder if Jon Toigo will be issuing similar announcements to all industry media and analyst or if his upcoming C4 conference in May will be an exclusive and by invitation only event?

In the face of all of these changes, there’s also a new upstart event for business development and networking amongst vendors, vars, press, media, analyst, customers, consultants and others, something that SNW used to be known for the storage industry as the place to go. In June 2009, a new event, "The BD Event" will be held in Boston with a simple value proposition, avoid the high costs and restrictions of some other venues, for a relatively small fee to basically cover cost, show up and meet and do some business.

What does this all mean and what will I be doing in 2009 regarding industry activities, seminars, shows, conferences and events?

I’m pleased to announce (don’t worry, I wont be issuing a press release as I did that this past week for my new book) that I have been accepted to attend SNW in Orlando, now I need to decide if I’m actually going to attend or not. I may end up doing what I did last fall which is fly in for a day for some meetings and tie into some other activities in the area.

I like the theme of the BD event in June and have it penciled in however have not committed with the Duplessie’s yet. Storage Decisions will be on the calendar as its a great place for meeting with and hearing what’s on the mind of the IT professionals as opposed to hearing it second or third hand from others. As for other venues and events, there will be more posted on the StorageIO events page through out the year.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Downloads for fall 2008 San Francisco Storage Decisions now available

The TechTarget Storage Media Group has posted on Bitpipe the session presentations from the recent fall (November 17-19th) 2008 San Francisco Storage Decisions event. If you have never been to a Storage Decisions event, it?s a great venue for meeting with IT and storage professionals as well as vendors who also show up to show their wares and meet with the attendees. Make no mistake about it, Storage Decisions is not a vendor to vendor meet and industry network event like SNW or a vendor sponsored user group like VMworld or EMCworld, rather, its focused on the IT and storage professional and encourages speakers to be frank and candid in their discussions of technologies, techniques and even of vendors and their solutions.

In addition to doing a keynote session Wednesday evening November 19th on ?Hot Storage Topics for Channel Professionals? at the Storage Strategies for Channel Professionals Dinner event, I also did two presentations at Storage Decisions one in the management and executive track Management and Executive Track on Green and Efficient Storage , an (updated version from what was covered in September 2008 at New York) timely theme given my new book ?The Green and Virtual Data Center? (Auerbach) along with another session in the Storage and capacity management track of  ?Clustered and Grid Storage — From SMB, to Scientific, to Social Networking and Web 2.0? (also updated from September 2008)

View the entire list of all Storage Decisions sessions here.

A big thanks to all who came out last week in San Francisco at Storage Decisions and who attended the sessions enabling great discussion and insight both during the sessions, as well as during lunches, breaks and exhibition hours.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Dutch StorageExpo Recap

Earlier this week I had the pleasure of presenting a keynote talk (“Storage Industry Trends and Perspectives: Beyond Hype and Green Washing”) at the Dutch StorageExpo (produced by VNU Exhibitions Europe) event in Utrecht the Netherlands which was co-located in the ultra large Jaarbeurs congress center (e.g. convention center) along with concurrent shows for Linux, Security and networking making for a huge show and exhibition, almost a mini scaled down version of cebit or VMworld or EMCworld like event.

Dutch StorageExpo

Congratulations and many thanks to Marloes van den Berg of VNU Exhibitions and her team who put together a fantastic and well attended event, not to mention their warm and gracious Dutch hospitality.

European shows and events are different than those in the U.S. in that at European events, the focus is more on meeting, building and maintaining relationships and less on “Uui Gui” demos or marketing sales pitches involving complex demos and technology displays found at many U.S. events.

Granted, their are indeed product demos and technology to look at and talk about, and rest assured, the conversations and discussions when involving technology get right to the point and often much more direct. There is also a more relaxed aspect as seen in the many booths or stands as they are called, many of which have bars that serve up coffee in the morning as well as snacks and other beverages (the Hienken in Holland is much better than what is shipped to the U.S.) over which to discuss and have conversations about various topics, issues and technolgies.

Many of the issues being faced by the Europeans are similar to those being faced by IT organizations in North America as well as elsewhere in the world including limits or issues around power, cooling, floor-space footprints, economics, doing more with less to boost productivity and enhance efficieinecy while sustaining business growth without impacting service delivery or service levels. BC/DR, data proteciton and data security, virtualizaiton were all topics of interest and points of discussions among others.

I had the opportunity to meet several new people both from IT organizations, vars or resellers, consultants, vendors and media along with putting a face to a name of people I had meet virtually in the past not to mention re-connect with others that I have known from the past whom it was great to have had a chance to re-connect with.

Thanks to all of those who attended both the key note session on Wednesday afternoon as well as to those who were at Monday’s all day seminar organized by Gert Brouwer or Brouwer consultancy in Nijkerk, I really enjoyed the conversations and perspectives of everyone I had a chance to meet with this past week and look forward to future conversations.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Data Proteciton for Virtual Environments at VMware VMworld

Storage I/O trends

Data protection for virtual environments including protecting virtual servers and virtual storage as well as using virtualization techniques to protect applications and data on non consolidated servers is gaining plenty of attention building on past, recent and this weeks as well as other forthcoming announcements during VMworld 2008 taking place now in Las Vegas. The last month or so has been busy with the usual analyst pre-briefing sessions for some of the items now announced as well as others that are still in the wings.

Here are a few links, one to a recent webcast (Industry Trends and Perspectives: Data Protection for Virtual Server Environments) along with another to an industry trends and perspective white paper titled “Data Protection Options for Virtual Servers”.

Now its time to get ready to travel off to New Orleans where I will be speaking about data protection and other related topics for virtual server and storage environments tonight at an event and then later this week in Chicago.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

SNW Spring 2008

The Spring 2008 edition of SNW was this past week in Orlando FL and I spent a couple of days there for some briefings as well as give a presentation.

From an attendance standpoint, certainly it did not feel or look like one of the largest SNW events that I have been to over that past several years and yes there were in fact some real IT personal there, however nothing like on the scale of what you would see at a Storage Decisions, VMworld or any of the other customer/IT personal focused show.

However keeping in mind that SNW is first a vendor and SNIA event that just happens to have some IT customers attending. This edition of SNW seemed more sparse given the size of the venue and how spread out things were along with the high degree of over-subscription or number of concurrent sessions (which had from 7 to up to 8 sessions at the same time) that are trying to be squeezed into a small timeframe with a relatively small audience compared to other events.

For me it was time well spent with the great meetings and ad-hoc discussions that I had in the short period while in Orlando even with the decline in attendance compared to past years. There is a shift going on and there are certainly many other large events to compete with SNW for attendees and participants many of which particularly for IT customers seem to be growing in popularity.

IMHO its time for the SNW show organizers to take a good look at the model of SNW Europe for some ideas on how to tweak and tune the US-based event especially if they want to continue to do a twice a year event.

Here’s a link to download a copy of my presentation Beyond Green-wash: Power, Cooling, Floor-space, Environmental (PCFE) and green Issues, Trends and Solutions from SNW.

On the StorageIO website you can find links to industry Trends and Perspective white papers as well as other content addressing PCFE and green related issues including MAID, Intelligent Power Management and MAID 2.0, SSD, Virtualization and Data Footprint Reduction among others.

Drop me a note or comment about what you are encountering or your thoughts or any interesting findings about IT data center PCFE and green issues and check out storageioblog.com if you have not recently done so.

Ok, nuff said, for now…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved