EMC New VNX MCx doing more storage I/O work vs. just being more

Storage I/O trends

It’s not how much you have, its how storage I/O work gets done that matters

Following last weeks VMworld event in San Francisco where among other announcements including this one around Virtual SAN (VSAN) along with Software Defined Storage (SDS), EMC today made several announcements.

Today’s EMC announcements include:

  • The new VNX MCx (Multi Core optimized) family of storage systems
  • VSPEX proven infrastructure portfolio enhancements
  • Availability of ViPR Software Defined Storage (SDS) platform (read more from earlier posts here, here and here)
  • Statement of direction preview of Project Nile for elastic cloud storage platform
  • XtremSW server cache software version 2.0 with enhanced management and support for VMware, AIX and Oracle RAC

EMC ViPREMC XtremSW cache software

Summary of the new EMC VNX MCx storage systems include:

  • More processor cores, PCIe Gen 3 (faster bus), front-end and back-end IO ports, DRAM and flash cache (as well as drives)
  • More 6Gb/s SAS back-end ports to use more storage devices (SAS and SATA flash SSD, fast HDD and high-capacity HDD)
  • MCx – Multi-core optimized with software rewritten to make use of threads and resources vs. simply using more sockets and cores at higher clock rates
  • Data Footprint Reduction (DFR) capabilities including block compression and dedupe, file dedupe and thin provisioning
  • Virtual storage pools that include flash SSD, fast HDD and high-capacity HDD
  • Block (iSCSI, FC and FCoE) and NAS file (NFS, pNFS, CIFS) front-end access with object access via Atmos Virtual Edition (VE) and ViPR
  • Entry level pricing starting at below $10,000 USD

EMC VNX MCx systems

What is this MCx stuff, is it just more hardware?

While there is more hardware that can be used in different configurations, the key or core (pun intended) around MCx is that EMC has taken the time and invested in reworking the internal software of the VNX that has its roots going back to the Data General CLARRiON EMC acquired. This is similar to an effort EMC made a few years back when it overhauled what is now known as the VMAX from the Symmetric into the DMX. That effort expanded from a platform or processor port to re-architecting and software optimizing (rewrite portions) to leverage new and emerging hardware capabilities more effectively.

EMC VNX MCx

With MCx EMC is doing something similar in that core portions of the VNX software have been re-architected and written to take advantage of more threads and cores being available to do work more effectively. This is not all that different from what occurs (or should) with upper level applications that eventually get rewritten to leverage underlying new capabilities to do more work faster and leverage technologies in a more cost-effective way. MCx also leverages flash as a primary medium with data than being moved (256MB chunks) down into lower tiers of storage (SSD and HDD drives).

Storage I/O trends

ENC VNX has had in the past FLASH Cache which enables SSD drives to be used as an extension of main cache as well as using drive targets. Thus while MCx can and does leverage more and faster core as would most any software, it is also able to leverage those cores and threads in a more effective way. After all, it’s not just how many processors, sockets, cores, threads, L1/L2 cache, DRAM, flash SSD and other resources, its how effective you use them. Also keep in mind that a bit of flash in the right place used effectively can go a long way vs. having a lot of cache in the wrong place or not used optimally that will end up costing a lot of cash.

Moving forward this means that EMC should be able to further refine and optimize other portions of the VNX software not yet updated to make further benefit of new hardware platforms and capabilities.

Does this mean EMC is catching up with newer vendors?

Similar to more of something is not always better, its how those items are used that matters, just because something is new does not mean its better or faster. That will manifest itself when they are demonstrated and performance results shown. However key is showing the performance across different workloads that have relevance to your needs and that convey metrics that matter with context.

Storage I/O trends

Context matters including type and size of work being done, number of transactions, IOPs, files or videos served, pages processed or items rendered per unit of time, or response time and latency (aka wait or think time), along with others. Thus some newer systems may be faster on paper, powerpoint, WebEx, You tube or via some benchmarks, however what is the context and how do they compare to others on an apples to apples basis.

What are some other enhancements or features?

Leveraging of FAST VP (Fully Automated Storage Tiering for Virtual Pools) with improved MCx software

Increases the effectiveness of available hardware resources (processors, cores, DRAM, flash, drives, ports)

Active active LUNs accessible by both controllers as well as legacy AULA support

Data sheets and other material for the new VNX MCx storage systems can be found here, with software options and bundles here, and general speeds and feeds here.

Learn more here at the EMC VNX MCx storage system landing page and compare VNX systems here.

What does then new VNX MCx family look like?

EMC VNX MCx family image

Is VNX MCx all about supporting VMware?

Interesting that if you read behind the lines, listen closely to the conversations, ask the right questions you will realize that while VMware is an important workload or environment to support, it is not the only one targeted for VNX. Likewise if you listen and look beyond what is normally amplified in various conversations you will find that systems such as VNX are being deployed as back-end storage in cloud (public, private, hybrid) environments for use with technologies such as OpenStack or object based solutions (visit www.objectstoragecenter.com for more on object storage systems and access)..

There is a common myth that the cloud and service providers all use white box commodity hardware including JBOD for their systems which some do, however some are also using systems such as VNX among others. In some of these scenarios the VNX type systems are or will be deployed in large numbers essentially consolidating the functions of what had been done by even larger number of JBOD based systems. This is where some of you will have a DejaVu or back to the future moment from the mid 90s when there was an industry movement to combine all the DAS and JBOD into larger storage systems. Don’t worry if you are not yet reading about this trend in your favorite industry rag or analyst briefing notes, however ask or look around and you might be surprised at what is occurring, granted it might be another year or two before you read about it (just saying ;).

Storage I/O trends

What that means is that VNX MCx is also well positioned for working with ViPR or Atmos Virtual Edition among other cloud and object storage stacks. VNX MCx is also well positioned for its new low-cost of entry for general purpose workloads and applications ranging from file sharing, email, web, database along with demanding high performance, low latency with large amounts of flash SSD. In addition to being used for general purpose storage, VNX MCx will also complement data protection solutions for backup/restore, BC, DR and archiving such as Data Domain, Avamar and Networker among others. Speaking of server virtualization, EMC also has tools for working with Hyper-V, Xen and KVM in addition to VMware.

If there is an all flash VNX MCx doesn’t that compete with XtremIO?

Yes there are all flash VNX MCx just as there have been all flash VNX before, however these will be positioned for different use case scenarios by EMC and their partners to avoid competing head to head with XtremIO. Thus EMC will need to be diligent in being very clear to its own sales and marketing forces as well as those of partners and customers of what to use when, where, why and how.

General thoughts and closing comments

The VNX MCx is a good set of enhancements by EMC and an example of how it’s not as important of how more you have, rather how you can use it to be more effective.

Ok, nuff said (fow now).

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Summary, EMC VMAX 10K, high-end storage systems stayin alive

StorageIO industry trends cloud, virtualization and big data

This is a follow-up companion post to the larger industry trends and perspectives series from earlier today (Part I, Part II and Part III) pertaining to today’s VMAX 10K enhancement and other announcements by EMC, and the industry myth of if large storage arrays or systems are dead.

The enhanced VMAX 10K scales from a couple of dozen up to 1,560 HDDs (or mix of HDD and SSDs). There can be a mix of 2.5 inch and 3.5 inch devices in different drive enclosures (DAE). There can be 25 SAS based 2.5 inch drives (HDD or SSD) in the 2U enclosure (see figure with cover panels removed), or 15 3.5 inch drives (HDD or SSD) in a 3U enclosure. As mentioned, there can be all 2.5 inch (including for vault drives) for up to 1,200 devices, all 3.5 inch drives for up to 960 devices, or a mix of 2.5 inch (2U DAE) and 3.5 inch (3U DAE) for a total of 1,560 drives.

Image of EMC 2U and 3U DAE for VMAX 10K via EMC
Image courtesy EMC

Note carefully in the figure (courtesy of EMC) that the 2U 2.5 inch DAE and 3U 3.5 inch DAE along with the VMAX 10K are actually mounted in a 3rd cabinet or rack that is part of today’s announcement.

Also note that the DAE’s are still EMC; however as part of today’s announcement, certain third-party cabinets or enclosures such as might be found in a collocation (colo) or other data center environment can be used instead of EMC cabinets.  The VMAX 10K can however like the VMAX 20K and 40K support external storage virtualized similar to what has been available from HDS (VSP/USP) and HP branded Hitachi equivalent storage, or using NetApp V-Series or IBM V7000 in a similar way.

As mentioned in one of the other posts, there are various software functionality bundles available. Note that SRDF is a separate license from the bundles to give customers options including RecoverPoint.

Check out the three post industry trends and perspectives posts here, here and here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC VMAX 10K, looks like high-end storage systems are still alive (part II)

StorageIO industry trends cloud, virtualization and big data

This is the second in a multi-part series of posts (read first post here) looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates mean.

Thus on January 14 2013 it is time for a new EMC Virtual Matrix (VMAX) model 10,000 (10K) storage system. EMC has been promoting their January 14 live virtual event for a while now. January significance is that is when (along with May or June) is when many new systems, solutions or upgrades are made on a staggered basis.

Historically speaking, January and February, along with May and June is when you have seen many of the larger announcements from EMC being made. Case in point, back in February of 2012 VFCache was released, then May (2012) in Las Vegas at EMCworld there were 42 announcements made and others later in the year.

Click here to see images of the car stuffing or click here to watch a video.

Let’s not forget back in February of 2012 VFCache was released, and go back to January 2011 there was the record-setting event in New York City complete with 26 people being compressed, deduped, singled instanced, optimized, stacked and tiered into a mini cooper (Coop) automobile (read and view more here).

Now back to the VMAX 10K enhancements

As an example of a company, product family and specific storage system model, still being alive is the VMAX 10K. Although this announcement by EMC is VMAX 10K centric, there is also a new version of the Enginuity software (firmware, storage operating system, valueware) that runs across all VMAX based systems including VMAX 20K and VMAX 40K. Read here, here and here and here to learn more about VMAX and Enginuity systems in general.

Some main themes of this announcement include Tier 1 reliability, availability and serviceability (RAS) storage systems functionality at tier 2 pricing for traditional, virtual and cloud data centers.

Some other themes of this announcement by EMC:

  • Flexible, scalable and resilient with performance to meet dynamic needs
  • Support private, public and hybrid cloud along with federated storage models
  • Simplified decision-making, acquisition, installation and ongoing management
  • Enable traditional, virtual and cloud workloads
  • Complement its siblings VMAX 40K, 20K and SP (Service Provider) models

Note that the VMAX SP is a model configured and optimized for easy self-service and private cloud, storage as a service (SaaS), IT as a Service (ITaaS) and public cloud service providers needing multi-tenant capabilities with service catalogs and associated tools.

So what is new with the VMAX 10K?

It is twice as fast (per EMC performance results) as earlier VMAX 10K by leveraging faster 2.8GHz Intel westmere vs. earlier 2.5GHz westmere processors. In addition to faster cores, there are more, from 4 to 6 on directors, from 8 to 12 on VMAX 10K engines. The PCIe (Gen 2) IO busses remain unchanged as does the RapidIO interconnect.  RapidIO  used for connecting nodes and engines,  while PCIe is used for adapter and device connectivity. Memory stays the same at up to 128GB of global DRAM cache, along with dual virtual matrix interfaces (how the nodes are connected). Note that there is no increase in the amount of DRAM based cache memory in this new VMAX 10K model.

This should prompt the question of for traditional cache centric or dependent for performance storage systems such as VMAX, how much are they now CPU and their associated L1 / L2 cache dependent or effective? Also how much has the Enginuity code under the covers been enhanced to leverage the multiple cores and threads thus shifting from being cache memory dependent processor hungry.

Also new with the updated VMAX 10K include:

  • Support for dense 2.5 inch drives, along with mixed 2.5 inch and 3.5 inch form factor devices with a maximum of 1,560 HDDs. This means support for 2.5 inch 1TB 7,200 RPM SAS HDDs, along with fast SAS HDDs, SLC/MLC and eMLC solid state devices (SSD) also known as electronic flash devices (EFD). Note that with higher density storage configurations, good disk enclosures become more important to counter or prevent the effects of drive vibration, something that leading vendors are paying attention to and so should customers.
  • EMC is also with the VMAX 10K adding support for certain 3rd party racks or cabinets to be used for mounting the product. This means being able to mount the VMAX main system and DAE components into selected cabinets or racks to meet specific customer, colo or other environment needs for increased flexibility.
  • For security, VMAX 10K also supports Data at Rest Encryption or (D@RE) which is implemented within the VMAX platform. All data encrypted on every drive, every drive type (drive independent) within the VMAX platform to avoid performance impacts. AES 256 fixed block encryption with FIPS 140-2 validation (#1610) using embedded or external key management including RSA Key Manager. Note that since the storage system based encryption is done within the VMAX platform or controller, not only is the encrypt / decrypt off-loaded from servers, it also means that any device from SSD to HDD to third-party storage arrays can be encrypted. This is in contrast to drive based approaches such as self encrypting devices (SED) or other full drive encryption approaches. With embedded key management, encryption keys kept and managed within the VMAX system while external mode leverages RSA key management as part of a broader security solution approach.
  • In terms of addressing ease of decision-making and acquisition, EMC has bundled core Enginuity software suite (virtual provisioning, FTS and FLM, DCP (dynamic cache partitioning), host I/O limits, Optimizer/virtual LUN and integrated RecoverPoint splitter). In addition are bundles for optimization (FAST VP, EMC Unisphere for VMAX with heat map and dashboards), availability (TimeFinder for VMAX 10K) and migration (Symmetrix migration suite, Open Replicator, Open Migrator, SRDF/DM, Federated Live Migration). Additional optional software include RecoverPoint CDP, CRR and CLR, Replication Manager, PowerPath, SRDF/S, SRDF/A and SRDF/DM, Storage Configuration Advisor, Open Replicator with Dynamic Mobility and ControlCenter/ProSphere package.

Who needs a VMAX 10K or where can it be used?

As the entry-level model of the VMAX family, certain organizations who are growing and looking for an alternative to traditional mid-range storage systems should be a primary opportunity. Assuming the VMAX 10K can sell at tier-2 prices with a focus of tier-1 reliability, feature functionality, and simplification while allowing their channel partners to make some money, then EMC can have success with this product. The challenge however will be helping their direct and channel partner sales organizations to avoid competing with their own products (e.g. high-end VNX) vs. those of others.

Consolidation of servers with virtualization, along with storage system consolidation to remove complexity in management and costs should be another opportunity with the ability to virtualize third-party storage. I would expect EMC and their channel partners to place the VMAX 10K with its storage virtualization of third-party storage as an alternative to HDS VSP (aka USP/USPV) and the HP XP P9000 (Hitachi based) products, or for block storage needs the NetApp V-Series among others. There could be some scenarios where the VMAX 10K could be positioned as an alternative to the IBM V7000 (SVC based) for virtualizing third-party storage, or for larger environments, some of the software based appliances where there is a scaling with stability (performance, availability, capacity, ease of management, feature functionality) concerns.

Another area where the VMAX 10K could see action which will fly in the face of some industry thinking is for deployment in new and growing managed service providers (MSP), public cloud, and community clouds (private consortiums) looking for an alternative to open source based, or traditional mid-range solutions. Otoh, I cant wait to hear somebody think outside of both the old and new boxes about how a VMAX 10K could be used beyond traditional applications or functionality. For example filling it up with a few SSDs, and then balance with 1TB 2.5 inch SAS HDD and 3.5 inch 3TB (or larger when available) HDDs as an active archive target leveraging the built-in data compression.

How about if EMC were to support cloud optimized HDDs such as the Seagate Constellation Cloud Storage (CS) HDDs that were announced late in 2012 as well as the newer enterprise class HDDs for opening up new markets? Also keep in mind that some of the new 2.5 inch SAS 10,000 (10K) HDDs have the same performance capabilities as traditional 3.5 inch 15,000 (15K) RPM drives in a smaller footprint to help drive and support increased density of performance and capacity with improved energy effectiveness.

How about attaching a VMAX 10K with the right type of cost-effective (aligned to a given scenario) SSD or HDDs or third-party storage to a cluster or grid of servers that are running OpenStack including Swift, CloudStack, Basho Riak CS, Celversafe, Scality, Caringo, Ceph or even EMCs own ATMOS (that supports external storage) for cloud storage or object based storage solutions? Granted that would be thinking outside of the current or new box thinking to move away from RAID based systems in favor or low-cost JBOD storage in servers, however what the heck, let’s think in pragmatic ways.

Will EMC be able to open new markets and opportunities by making the VMAX and its Enginuity software platform and functionality more accessible and affordable leveraging the VMAX 10K as well as the VMAX SP? Time will tell, after all, I recall back in the mid to late 90s, and then again several times during the 2000s similar questions or conversations not to mention the demise of the large traditional storage systems.

Continue reading about what else EMC announced on January 14 2013 in addition to VMAX 10K updates here in the next post in this series. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC VMAX 10K, looks like high-end storage systems are still alive

StorageIO industry trends cloud, virtualization and big data

This is the first in a multi-part series of posts looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates means.

EMC has announced an upgrade, refresh or new version of their previously announced Virtual matrix (VMAX) 10,000 (10K), part of the VMAX family of enterprise class storage systems formerly known as DMX (Direct Matrix) and Symmetrix. I will get back to more coverage on the VMAX 10K and other EMC enhancements in a few moments in part two and three of this series.

Have you heard the industry myth about the demise or outright death of traditional storage systems? This has been particularly the case for high-end enterprise class systems, which by the way which were first, declared dead back in the mid-1990s then at the hands of emerging mid-range storage systems.

Enterprise class storage systems include EMC VMAX, Fujitsu Eternus DX8700, HDS, HP XP P9000 based on the HDS high-end product (OEM from HDS parent Hitachi Ltd.). Note that some HPers or their fans might argue that the P10000 (formerly known as 3PAR) declared as tier 1.5 should also be on the list; I will leave that up to you to decide.

Let us not forget the IBM DS8000 series (whose predecessors was known as the ESS and VSS before that); although some IBMers will tell you that XIV should also be in this list. High-end enterprise class storage systems such as those mentioned above are not alone in being declared dead at the hands of new all solid-state devices (SSD) and their startup vendors, or mixed and hybrid-based solutions.

Some are even declaring dead due to new SSD appliances or systems, and by storage hypervisor or virtual storage array (VSA) the traditional mid-range storage systems that were supposed to have killed off the enterprise systems a decade ago (hmm, DejaVu?).

The mid-range storage systems include among others block (SAN and DAS) and file (NAS) systems from Data Direct Networks (DDN), Dell Complement, EqualLogic and MD series (Netapp Engenio based), EMC VNX and Isilon, Fujitsu Eternus, and HDS HUS mid-range formerly known as AMS. Let us not forget about HP 3PAR or P2000 (DotHill based) or P6000 (EVA which is probably being put out to rest). Then there are the various IBM products (their own and what they OEM from others), NEC, NetApp (FAS and Engenio), Oracle and Starboard (formerly known as Reldata). Note that there are many startups that could be in the above list as well if they were not considering the above to be considered dead, thus causing themselves to also be extinct as well, how ironic ;).

What are some industry trends that I am seeing?

  • Some vendors and products might be nearing the ends of their useful lives
  • Some vendors, their products and portfolios continue to evolve and expand
  • Some vendors and their products are moving into new or adjacent markets
  • Some vendors are refining where and what to sell when and to who
  • Some vendors are moving up market, some down market
  • Some vendors are moving into new markets, others are moving out of markets
  • Some vendors are declaring others dead to create a new market for their products
  • One size or approach or technology does not fit all needs, avoid treating all the same
  • Leverage multiple tools and technology in creative ways
  • Maximize return on innovation (the new ROI) by using various tools, technologies in ways to boost productivity, effectiveness while removing complexity and cost
  • Realization that cutting cost can result in reduced resiliency, thus look for and remove complexity with benefit of removing costs without compromise
  • Storage arrays are moving into new roles, including as back-end storage for cloud, object and other software stacks running on commodity servers to replace JBOD (DejaVu anyone?).

Keep in mind that there is a difference between industry adoption (what is talked about) and customer deployment (what are actually bought and used). Likewise there is technology based on GQ (looks and image) and G2 (functionality, experience).

There is also an industry myth that SSD cannot or has not been successful in traditional storage systems which in some cases has been true with some products or vendors. Otoh, some vendors such as EMC, NetApp and Oracle (among others) are having good success with SSD in their storage systems. Some SSD startup vendors have been more successful on both the G2 and GQ front, while some focus on the GQ or image may not be as successful (or at least yet) in the industry adoption vs. customer deployment game.

For the above mentioned storage systems vendors and products (among others), or at least for most of them there is still have plenty of life in them, granted their role and usage is changing including in some cases being found as back-end storage systems behind servers running virtualization, cloud, object storage and other storage software stacks. Likewise, some of the new and emerging storage systems (hardware, software, valueware, services) and vendors have bright futures while others may end up on the where are they now list.

Are high-end enterprise class or other storage arrays and systems dead at the hands of new startups, virtual storage appliances (VSA), storage hypervisors, storage virtualization, virtual storage and SSD?

Are large storage arrays dead at the hands of SSD?

Have SSDs been unsuccessful with storage arrays (with poll)?

 

Here are links to two polls where you can cast your vote.

Cast your vote and see results of if large storage arrays and systems are dead here.

Cast your vote and see results of if SSD has not been successful in storage systems.

So what about it, are enterprise or large storage arrays and systems dead?

Perhaps in some tabloids or industry myths (or that some wish for) or in some customer environments, as well as for some vendors or their products that can be the case.

However, IMHO for many other environments (and vendors) the answer is no, granted some will continue to evolve from legacy high-end enterprise class storage systems to mid-range or to appliance or VSA or something else.

There is still life many of the storage systems architectures, platforms and products that have been declared dead for over a decade.

Continue reading about the specifics of the EMC VMAX 10K announcement in the next post in this series here. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

NetApp on rough ground, or a diamond in the rough?

Storage I/O Industry Trends and Perspectives

In case you missed it, NetApp announced their most recent quarterly earnings a few weeks ago which in themselves were not bad. However what some of their competition jumping up and down for joy while others are scratching their heads is the forward-looking guidance given by NetApp.

NetApp can be seen as being on rough ground given their forward-looking guidance over the next year which could be seen as either very conservative, or an admission that they are not growing as fast as some of their competitors are challenging them.

Reading between the lines, looking at various financial and other resources in addition to factoring in technology items, there is more to NetApp then meets the eye and current stock price or product portfolio.

For example, NetApp is sitting on over $4 Billion USD cash that they could use for an acquisition, buying back stock, launching a major sales and marketing initiative to expand into new or adjacent markets or other activities. Speaking of acquisitions, NetApp has done some in the past including Spinnaker, which is now integrated with Ontap (e.g. clustering), Topio, Decru (security encryption) and Onaro (DCIM and IRM management software tools). More recently, NetApp has acquired Bycast (archiving and policy storage management software), Akorri (capacity management and DCIM and IRM software) and Engenio. NetApp is also maintaining good margins via both direct, channel and OEM activities while launching new products such as the channel and SMB focused FAS 2220.

Its arguable depending upon your point of view (or who you for or are a fan of) if NetApp has all the right product pieces now, in the works, or on their radar for acquisitions. Assuming that NetApp has the pieces, they also need to move beyond selling simply what is on the truck or what is safe and comfortable or perhaps easy to sell. This is not to say that NetApp is not being effective in selling what they have and pushing the envelope, however keeping in mind who their main competitor is, the old sales saying of being able to sell ice to an Eskimo comes to mind.

Two companies on parralel tracks offset by time: EMC and NetApp

In the case of NetApp, when the competition makes an issue about scalibility or performance of their flagship storage systems FAS and Ontap storage software, change the playing field leveraging all the tools in their portfolio. NetApp like EMC before them is figuring out how to sell via different channels or venues their complete portfolio with a mix of direct, channel and OEM. After all, it seems like only yesterday that EMC was trying to figure out where and when to sell CLARiiON (e.g. now VNX) as opposed to avoiding competing with the Symmetrix (aka now the VMAX) not to mention expanding from a direct to channel and OEM model. Perhaps NetApp can continue to figure out how to leverage more effectively the Engenio E series for big bandwidth beyond their current OEMs. NetApp can also leverage their existing partners who have embraced Bycast (aka StorageGrid) while finding new ones.

The reality is that NetApp is being challenged by EMC who is moving down market into some of NetApp’s traditional accounts along with in the scale-out NAS and big data sectors. This is where NetApp can leverage their technical capabilities including people combined with some effective sales and marketing execution to change the playing field vs. responding to EMC and others.

NetApp has many of the pieces, parts, products, people, programs and partners so now how can they leverage those to expand both their revenues, as well as support margin to grow the business, unless they are looking to be acquired.

I still subscribe that NetApp and EMC are two similar companies on parallel tracks offset by time, by about a decade or decade and a half.

Storage I/O Industry Trends and Perspectives

Thus, IMHO NetApp is a diamond in the rough, granted I am guessing EMC and some others do not see it that way. However, there was a time when EMC was seen as a diamond in the rough while others discounted that notion, particularly an Itty Bitty Manufacturing company from New York who is now focusing on services among other things.

Keep in mind however, diamonds can also be lost or taken as well as there can be fake gems.

Here are some related links:
Unified storage systems showdown: NetApp FAS vs. EMC VNX
Two companies on parallel tracks moving like trains offset by time: EMC and NetApp
NetApp buying LSI’s Engenio Storage Business Unit

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

EMC Storage and Management Software Getting FAST

EMC has announced the availability of the first phase of FAST (Fully Automated Storage Tiering) functionality for their Symmetrix VMAX, CLARiiON and Celerra storage systems.

FAST was first previewed earlier this year (see here and here).

Key themes of FAST are to leverage policies for enabling automation to support large scale environments, doing more with what you have along with enabling virtual data centers for traditional, private and public clouds as well as enhancing IT economics.

This means enabling performance and capacity planning analysis along with facilitating load balancing or other infrastructure optimization activities to boost productivity, efficiency and resource usage effectiveness not to mention enabling Green IT.

Is FAST revolutionary? That will depend on who you talk or listen to.

Some vendors will jump up and down similar to donkey in shrek wanting to be picked or noticed claiming to have been the first to implement LUN or file movement inside of storage systems, or, as operating system or file system or volume manager built in. Others will claim to have done it via third party information lifecycle management (ILM) software including hierarchal storage management (HSM) tools among others. Ok, fair enough, than let their games begin (or continue) and I will leave it up to the variou vendors and their followings to debate whos got what or not.

BTW, anyone remember system manage storage on IBM mainframes or array based movement in HP AutoRAID among others?

Vendors have also in the past provided built in or third party add on tools for providing insight and awareness ranging from capacity or space usage and allocation storage resource management (SRM) tools, performance advisory activity monitors or charge back among others. For example, hot files analysis and reporting tool have been popular in the past, often operating system specific for identifying candidate files for placement on SSD or other fast storage. Granted the tools provided insight and awareness, there was still the time and error prone task of decision making and subsequently data movement, not to mention associated down time.

What is new here with FAST is the integrated approach, tools that are operating system independent, functionality in the array, available for different product family and price bands as well as that are optimized for improving user and IT productivity in medium to high-end enterprise scale environments.

One of the knocks on previous technology is either the performance impact to an application when data was moved, or, impact to other applications when data is being moved in the background. Another issue has been avoiding excessive thrashing due to data being moved at the expense of taking performance cycles from production applications. This would also be similar to having too many snapshots or raid rebuild that are not optimized running in the background on a storage system lacking sufficient performance capability. Another knock has been that historically, either 3rd party host or appliance based software was needed, or, solutions were designed and targeted for workgroup, departmental or small environments.

What is FAST and how is it implemented
FAST is technology for moving data within storage systems (and external for Celerra) for load balancing, capacity and performance optimization to meet quality of service (QoS) performance, availability, capacity along with energy and economic initiatives (figure1) across different tiers or types of storage devices. For example, moving data from slower SATA disks where a performance bottleneck exists to faster Fibre Channel or SSD devices. Similarly, cold or infrequently data on faster more expensive storage devices can be marked as candidates for migration to lower cost SATA devices based on customer policies.

EMC FAST
Figure 1 FAST big picture Source EMC

The premise is that policies are defined based on activity along with capacity to determine when data becomes a candidate for movement. All movement is performed in the background concurrently while applications are accessing data without disruptions. This means that there are no stub files or application pause or timeouts that occur or erratic I/O activity while data is being migrated. Another aspect of FAST data movement which is performed in the actual storage systems by their respective controllers is the ability for EMC management tools to identify hot or active LUNs or volumes (files in the case of Celerra) as candidates for moving (figure 2).

EMC FAST
Figure 2 FAST what it does Source EMC

However, users specify if they want data moved on its own or under supervision enabling a deterministic environment where the storage system and associated management tools makes recommendations and suggestions for administrators to approve before migration occurs. This capacity can be a safeguard as well as a learn mode enabling organizations to become comfortable with the technology along with its recommendations while applying knowledge of current business dynamics (figure 3).

EMC FAST
Figure 3 The Value proposition of FAST Source EMC

FAST is implemented as technology resident or embedded in the EMC VMAX (aka Symmetrix), CLARiiON and Cellera along with external management software tools. In the case of the block (figure 4) storage systems including DMX/VMAX and CLARiiON family of products that support FAST, data movement is on a LUN or volume basis and within a single storage system. For NAS or file based Cellera storage systems, FAST is implanted using FMA technology enabling either in the box or externally to other storage systems on a file basis.

EMC FAST
Figure 4 Example of FAST activity Source EMC

What this means is that data at the LUN or volume level can be moved across different tiers of storage or disk drives within a CLARiiON instance, or, within a VMAX instance (e.g. amongst the nodes). For example, Virtual LUNs are a building block that is leveraged for data movement and migration combined with external management tools including Navisphere for the CLARiiON and Symmetrix management console along with Ionix all of which has been enhanced.

Note however that initially data is not moved externally between different CLARiiONs or VMAX systems. For external data movement, other existing EMC tools would be deployed. In the case of Celerra, files can be moved within a specific CLARiiON as well as externally across other storage systems. External storage systems that files can be moved across using EMC FMA technology includes other Celleras, Centera and ATMOS solutions based upon defined policies.

What do I like most and why?

Integration of management tools providing insight with ability for user to setup polices as well as approve or intercede with data movement and placement as their specific philosophies dictate. This is key, for those who want to, let the system manage it self with your supervision of course. For those who prefer to take their time, then take simple steps by using the solution for initially providing insight into hot or cold spots and then helping to make decisions on what changes to make. Use the solution and adapt it to your specific environment and philosophy approach, what a concept, a tool that works for you, vs you working for it.

What dont I like and why?

There is and will remain some confusion about intra and inter box or system data movement and migration, operations that can be done by other EMC technology today for those who need it. For example I have had questions asking if FAST is nothing more than EMC Invista or some other data mover appliance sitting in front of Symmetrix or CLARiiONs and the answer is NO. Thus EMC will need to articulate that FAST is both an umbrella term as well as a product feature set combining the storage system along with associated management tools unique to each of the different storage systems. In addition, there will be confusion at least with GA of lack of support for Symmetrix DMX vs supported VMAX. Of course with EMC pricing is always a question so lets see how this plays out in the market with customer acceptance.

What about the others?

Certainly some will jump up and down claiming ratification of their visions welcoming EMC to the game while forgetting that there were others before them. However, it can also be said that EMC like others who have had LUN and volume movement or cloning capabilities for large scale solutions are taking the next step. Thus I would expect other vendors to continue movement in the same direction with their own unique spin and approach. For others who have in the past made automated tiering their marketing differentiation, I would suggest they come up with some new spins and stories as those functions are about to become table stakes or common feature functionality on a go forward basis.

When and where to use?

In theory, anyone with a Symmetrix/VMAX, CLARiiON or Celerra that supports the new functionality should be a candidate for the capabilities, that is, at least the insight, analysis, monitoring and situation awareness capabilities Note that does not mean actually enabling the automated movement initially.

While the concept is to enable automated system managed storage (Hmmm, Mainframe DejaVu anyone), for those who want to walk before they run, enabling the insight and awareness capabilities can provide valuable information about how resources are being used. The next step would then to look at the recommendations of the tools, and if you concur with the recommendations, then take remedial action by telling the system when the movement can occur at your desired time.

For those ready to run, then let it rip and take off as FAST as you want. In either situation, look at FAST for providing insight and situational awareness of hot and cold storage, where opportunities exist for optimizing and gaining efficiency in how resources are used, all important aspects for enabling a Green and Virtual Data Center not to mention as well as supporting public and private clouds.

FYI, FTC Disclosure and FWIW

I have done content related projects for EMC in the past (see here), they are not currently a client nor have they sponsored, underwritten, influenced, renumerated, utilize third party off shore swiss, cayman or south american unnumbered bank accounts, or provided any other reimbursement for this post, however I did personally sign and hand to Joe Tucci a copy of my book The Green and Virtual Data Center (CRC) ;).

Bottom line

Do I like what EMC is doing with FAST and this approach? Yes.

Do I think there is room for improvement and additional enhancements? Absolutely!

Whats my recommendation? Have a look, do your homework, due diligence and see if its applicable to your environment while asking others vendors what they will be doing (under NDA if needed).

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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