Industry adoption and deployment may be one and the same depending on your viewpoint.
However they can also mean different things depending on what you do or your area of interest.
For example, when I hear the term industry adoption that means that the industry (press, media, bloggers, analysts, consultants, evangelists, vendors, vars, investors) are talking about something as being common place.
On the other hand, when I hear industry deployment that means what customers or organizations are actually acquiring, deploying and routinely using on a broader scale. Sure they can and do often mean one and the same. However industry adoption in terms of things being talked about (socialized) often occurs before broad deployment.
Recently I heard a so called industry insider say that a particular technology had reached broad industry adoption. I asked the person if they meant that everyone (or at least in their social circles or community) was talking about it, aware of it with some use, or that everyone had deployed the technology. The person looked puzzled and asked what I meant and why would I care about adoption vs. deployment, there were one and the same. So I explained that there is a difference, one drives the other and that they are related, a cause and effect. Funny how some things resonate with customers however not always with so called industry insiders.
Next time you hear someone tossing around buzzword bingo topics or themes in conjunction with the term industry adoption, ask them if that means people are talking about it, or that people are actually doing what is being discussed. Of course there will be people doing or deploying what is being discussed, those are the early adopters and deployers.
What does this have to do with anything?
Not much really other than to throw out some food for thought.
Perhaps if you are a customer to have some fun with the pundits, evangelist and industry insiders or when vendors and vars show up for a game of buzzword bingo. On the other hand, if you are a vendor or var, clarify with and where your customers are as well as how they evolving from adoption to deployment to demonstrate success.
Is vendor lockin caused by vendors, their partners or by customers?
In my opinion vendor lockin can be from any or all of the above.
What is vendor lockin
Vendor lockin is a situation where a customer becomes dependent or locked in by choice or other circumstances to a particular supplier or technology.
What is the difference between vendor lockin, account control and stickiness?
Im sure some marketing wiz or sales type will be happy to explain the subtle differences. Generally speaking, lockin, stickiness and account control are essentially the same, or at least strive to obtain similar results. For example, vendor lockin too some has a negative stigma. However vendor stickiness may be a new term, perhaps even sounding cool thus it is not a concern. Remember the Mary Poppins song a spoon full of sugar makes the medicine go down? In other words sometimes changing and using a different term such as sticky vs vendor lockin helps make the situation taste better.
Is vendor lockin or stickiness a bad thing?
No, not necessarily, particularly if you the customer are aware and still in control of your environment.
I have had different views of vendor lockin over the years.
These have varied from when I was a customer working in IT organizations or being a vendor and later as an advisory analyst consultant. Even as a customer, I had different views of lockin which varied depending upon the situation. In some cases lockin was a result of upper management having their favorite vendor which meant when a change occurred further up the ranks, sometimes vendor lockin would shift as well. On the other hand, I also worked in IT environments where we had multiple vendors for different technologies to maintain competition across suppliers.
As a vendor, I was involved with customer sites that were best of breed while others were aligned around a single or few vendors. Some were aligned around technologies from the vendors I worked for and others were aligned with someone elses technology. In some cases as a vendor we were locked out of an account until there was a change of management or mandates at those sites. In other cases where lock out occurred, once our product was OEMd or resold by an incumbent vendor, the lockout ended.
Some vendors do a better job of establishing lockin, account management, account control or stickiness than compared to others. Some vendors may try to lock a customer in and thus there is perception that vendors lock customers in. Likewise, there is a perception that vendor lockin only occurs with the largest vendors however I have seen this also occur with smaller or niche vendors who gain control of their customers keeping larger or other vendors out.
Sweet, sticky Sue Bee Honey
Vendor lockin or stickiness is not always the result of the vendor, var, consultant or service provider pushing a particular technology, product or service. Customers can allow or enable vendor lockin as well, either by intent via alliances to drive some business initiative or accidentally by giving up account control management. Consequently vendor lockin is not a bad thing if it brings mutual benefit to the suppler and consumer.
On the other hand, if lockin causes hardship on the consumer while only benefiting the supplier, than it can be a bad thing for the customer.
Do some technologies lend themselves more to vendor lockin vs others?
Yes, some technologies lend themselves more to stickiness or lockin then others. For example, often big ticket or expensive hardware are seen as being vulnerable to vendor lockin along with other hardware items however software is where I have seen a lot of stickiness or lockin around.
However what about virtualization solutions after all the golden rule of virtualization is whoever controls the virtualization (hardware, software or services) controls the gold. This means that vendor lockin could be around a particular hypervisor or associated management tools.
How about bundled solutions or what are now called integrated vendor technology stacks including PODs (here or here) or vBlocks among others? How about databases, do they enable or facilitate vendor lockin? Perhaps, just like virtualization or operating systems or networking technology, storage system, data protection or other solutions, if you let the technology or vendor manage you, then you enable vendor lockin.
Where can vendor lockin or stickiness occur?
Application software, databases, data or information tools, messaging or collaboration, infrastructure resource management (IRM) tools ranging from security to backup to hypervisors and operating systems to email. Lets not forget about hardware which has become more interoperable from servers, storage and networks to integrated marketing or alliance stacks.
Another opportunity for lockin or stickiness can be in the form of drivers, agents or software shims where you become hooked on a feature functionality that then drives future decisions. In other words, lockin can occur in different locations both in traditional IT as well as via managed services, virtualization or cloud environments if you let it occur.
Keep these thoughts in mind:
Customers need to manage their resources and suppliers
Technology and their providers should work for you the customer, not the other way around
Technology providers conversely need to get closer to influence customer thinking
There can be cost with single vendor or technology sourcing due to loss of competition
There can be a cost associated with best of breed or functioning as your own integrator
There is a cost switching from vendors and or their technology to keep in mind
Managing your vendors or suppliers may be easier than managing your upper management
Vendors sales remove barriers so they can sell and setting barriers for others
Virtualization and cloud can be both a source for lockin as well as a tool to help prevent it
As a customer, if lockin provides benefits than it can be a good thing for all involved
Ultimately, its up to the customer to manage their environment and thus have a say if they will allow vendor lockin. Granted, upper management may be the source of the lockin and not surprisingly is where some vendors will want to focus their attention directly, or via influence of high level management consultants.
So while a vendors solution may appear to be a locked in solution, it does not become a lockin issue or problem until a customer lets or allows it to be a lockin or sticky situation.
What is your take on vendor lockin? Cast your vote and see results in the following polls.
Is vendor lockin a good or bad thing?
Who is responsible for managing vendor lockin
Where is most common form or concern of vendor lockin
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.
With the 2010 summer solstice having occurred in the northern hemisphere that means it is time for a quick out and about update. It has been a busy winter and spring in the office, on the road as well as at home.
Some results of this recent activity have appeared in blog, on my web site as well as via other sites and venues. For example, activity or content ranges from Industry Trends and Perspectives white papers, reports, blogs, newsletter commentary, interviews, Internet TV, videos, web cast, pod casts (including several appearances on StorageMonkeys Infosmack as well as Rich Brambleys Virtumania), ask the expert (ATE) questions, twitter tweets, tips and columns. Then there were the many in person presentations, key note and seminar events, conferences, briefing sessions along with virtual conferencing and advisory consulting sessions (read and see more here).
Regarding having new content appearing in different or new venues, Silicon Angle (including a video), Newstex and Enterprise Efficiencies join the long list of industry and vertical, traditional along with new world venues that my content as well as industry trends and perspective commentary appear in. Read more about events and activities here, content here or commentary here.
Speaking of books, there is also some news in that The Green and Virtual Data Center (CRC) is now available on Amazon Kindle (click on links below) as well as having been translated and published in China not to mention having undergone another round of printing keeping up with demand to make more copies available via global venues.
As for what am I seeing and hearing, check out the new series of Industry Trends and Perspective (ITP) short blog posts that compliment other posts as well as content found on the main web site. These ITP pieces capture what I am hearing and seeing (that is of those what I can talk about that are not under NDA of course) while out and about.
Some of the cities that I have been at while out and about doing keynote speaking and seminar events as well as for other meetings have included Minneapolis, Miami, San Diego, Beverly Hills, San Jose, San Diego (again), Hollywood (again), Austin, Miami (again), New York City, Reston, Minneapolis (again), Irvine, New York City (again), Boston, Toronto, Atlanta, Chicago, Columbus, Philadelphia, Mountain View, Mahtomedia (Minneapolis area), Boston (again) and Indianapolis, Calgary, Jasper (Alberta), Vancouver in Canada as well as Nijkerk (Netherlands) for a one day seminar covering Industry Trends and Perspectives in addition to changing planes in Atlanta, Detroit, Memphis and Las Vegas.
The Planes should be obvious, however what about automobiles you ask? How about the following taken from my rental car while driving north of LAX on the 405 after a January storm during my trip from San Diego after a morning event to Beverly Hills to do an evening keynote.
Driving north of LAX on the 405 with a rainbow after rain storm
Another car trip a few weeks later after a different event in San Diego I had a driver from a service behind the wheel so that I could get some work done before an evening meeting. Also on the car front, after flying into Indianapolis there was a car ride to Indianapolis Motor Speedway (IMS) to do a keynote for a CDW sponsored event in gasoline alley a few days before the big race there. While we are on the topic of automobiles and technology, if you have not seen it, check out a post I did about what NAS, NASA and NASCAR have in common.
What about trains you ask?
Besides the normal airport trams or trains, there was a fun Amtrak Acela ride from New York City Penn station after a morning event in the city up to Boston so as to be in place for a morning event the next day. Other train activity besides airport, subway or commuter light rail in the US and Europe (Holland), there was also an overnight trip on VIA Rail Canada the Canadian from Jasper Alberta to Vancouver (some business tied into a long weekend). If you have never been to the Canadian Rockies, let alone traveled via train, check this one, it was a blast and I highly recommend it.
Lake Louise and Jasper area bear family in Alberta Canada
It just dawned on me, what about any out and about via boats?
Other than the Boston water taxi to Logan Airport from the convention center where EMCworld was held and that I did an Internet TV interview along with @Stu and @Scott_Lowe, boat activity has been so far relegated to relaxation.
However, as all work and no play could make for a dull boy (or girl), I can update you that the out and about via boat fishing and sightseeing activity has been very good so far this fall even with high (then low, then high) water on the scenic St. Croix river way.
Here are some scenes from out and about on the St. Croix river including an eagle in its nest tending to its young who can not be seen in this photo as well as fishing (and catching and releasing).
In between travels (as well as during on planes, trains and in hotel rooms) as well as relaxation breaks, I have been also working on several other projects. Some of these can be seen on the news or tips and articles as well as video and pod cast pages in addition to custom research as well as advisory consulting services. I have also been working on some other projects some of which will become visible over the next weeks and months, others not for a longer period of time yet and yet others that fall under the NDA category so that is all I have to say about that.
If you are not receiving or have seen them, the inaugural issue of the Server and StorageIO newsletter appeared in late February followed by the second edition (Spring 2010) this past week. Both can be found here and here as well as at www.storageio.com/newsletter or subscribing via newsletter@storageio.com.
A question I often get asked is what am I hearing or seeing particularly with regards to IT customers as well as with vars during my travels. Here are some photos covering some of the things that I have seen so far this year while out and about.
Super TV or Visualization device at Texas Advanced Computing Center (TACC) in Austin Note all of the dell servers side by side under the screens required to drive the image.
Taking a walk inside a supercomputer (left) and Texas Supercomputer (Note the horns)
Microsoft Technology Center (MTC)
View from the back of the plane (left), Airplane long haul essentials: water, food, ipod, coffee, eye shades
Boats in Holland taken after dinner before recent seminar I did in Nijkerk
Dutch Soccer (Pub) food and snacks being enjoyed after a recent seminar in Nijkerk
Airport waiting for planes in AMS (left), more airplane snacks and a map (right)
As to what am I seeing and hearing pertaining to IT, storage, networking and server trends or issues they include among others (see the newsletter):
Having had a busy fun winter and spring Im going to get some relaxation time in during a couple of week period of no travel, however there is plenty to do and get ready for. The summer months will slow down a bit on the out and about travel events scene, however not to a complete stop. In between preparing for upcoming events, advisory and consulting activities as well as researching new material and topics not to mention working on some projects that you will see or hear more about in the weeks and months to come.
For example I will be a guest on a webcast sponsored by Viridity discussing the importance of data center metrics, measurement and insight for effective management to enable energy efficient and effective data centers on July 8th. In addition, I will also be doing another five city storage virtualization series in Stamford, Cleveland, Miami, Tampa and Louisville during mid to late July among other upcoming activities including VMworld in San Francisco.
Check out the events page for more details, specific dates and venues.
What about you?
What have you been doing or have planned for your summer?
Let me know what you are seeing or hearing as well as have been doing.
In the meantime however keep these hints and tips in mind:
Have plenty of reading material (real physical books or magazines) or virtual (Kindle or other) as well as via Internet or online to read while at the beach (make sure your computer or PDA is backed up), pool side, in the backyard or elsewhere
Remember your eye shades (sun glasses or eye wear), hat and sun screen and if applicable, inspect or bug repellant (e.g. RAID is still useful)
Drink plenty of liquid fluids while outside in the summer heat including non alcoholic ones that do not have umbrellas or other interesting garnish
Have a place to backup and protect all those summer photos, videos and audio clips that you record while on your out and about adventure. However, keep in mind privacy concerns when uploading them to various social mediums. After all, what happens in Vegas stays in Vegas and what happens on the web stays on the web!
Thanks to everyone involved in the recent events which can be seen here, as well for those who will be participating in upcoming ones I look forward to meeting and talking with you.
Until next time have a fun, safe and relaxing summer if you are in the northern hemisphere and for those down under, not to worry, spring is on the way soon for you as well.
This is the first in a series of ongoing short industry trends and perspectives blog post briefs. These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.
I often get asked by people what Im seeing or hearing new (aka what is the Buzz).
Sometimes when I tell those who ask about new things or what they have not read or heard about yet, I get interesting as well as varied sometimes even funny reactions. In most cases unless the person does not agree or like the trend, the reaction shifts to one of wanting to know more including what is driving or causing the activity, its impact along with what can be done.
As some are new or emerging they may not yet be being covered in other venues, research, surveys, studies or reports. Thus do not be surprised or alarmed if there is something listed here or in one of the subsequent series post that you have not seen or read elsewhere yet while others may already be familiar. Some are emerging trends perhaps even being short lived while others will have longer legs to evolve.
Some general trends that I am seeing and hearing from IT professionals include:
Click on the above links to read more about these the first in a series of quick Industry Trends and Perspectives posts as well as watch for more in the coming weeks and months.
That is all for now. I hope you find these ongoing series of current or emerging Industry Trends and Perspectives interesting.
I just received an email in my inbox from Voltaire along with a pile of other advertisements, advisories, alerts and announcements from other folks.
What caught my eye on the email was that it is announcing a new survey results that you can read here as well as below.
The question that this survey announcements prompts for me and hence why I am posting it here is how dominant will InfiniBand be on a go forward basis, the answer I think is it depends…
It depends on the target market or audience, what their applications and technology preferences are along with other service requirements.
I think that there is and will remain a place for Infiniband, the question is where and for what types of environments as well as why have both InfiniBand and Ethernet including Fibre Channel over Ethernet (FCoE) in support of unified or converged I/O and data networking.
So here is the note that I received from Voltaire:
Hello,
A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.
The full press release is below. Please contact me if you would like to speak with a Voltaire executive for further commentary.
Regards, Christy
____________________________________________________________ Christy Lynch| 978.439.5407(o) |617.794.1362(m) Director, Corporate Communications Voltaire – The Leader in Scale-Out Data Center Fabrics christyl@voltaire.com |www.voltaire.com Follow us on Twitter: www.twitter.com/voltaireltd
FOR IMMEDIATE RELEASE:
IT Survey Finds Executives Planning Converged Network Strategy: Using Both InfiniBand and Ethernet
Fabric Performance Key to Making Data Centers Operate More Efficiently
CHELMSFORD, Mass. and ANANA, Israel January 12, 2010 – A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.
Voltaire queried more than 120 members of the Global CIO & Executive IT Group, which includes CIOs, senior IT executives, and others in the field that attended the 2009 MIT Sloan CIO Symposium. The survey explored their data center networking needs, their choice of interconnect technologies (fabrics) for the enterprise, and criteria for making technology purchasing decisions.
“Increasingly, InfiniBand and Ethernet share the ability to address key networking requirements of virtualized, scale-out data centers, such as performance, efficiency, and scalability,” noted Asaf Somekh, vice president of marketing, Voltaire. “By adopting a converged network strategy, IT executives can build on their pre-existing investments, and leverage the best of both technologies.”
When asked about their fabric choices, 45 percent of the respondents said they planned to implement both InfiniBand with Ethernet as they made future data center enhancements. Another 54 percent intended to rely on Ethernet alone.
Among additional survey results:
When asked to rank the most important characteristics for their data center fabric, the largest number (31 percent) cited high bandwidth. Twenty-two percent cited low latency, and 17 percent said scalability.
When asked about their top data center networking priorities for the next two years, 34 percent again cited performance. Twenty-seven percent mentioned reducing costs, and 16 percent cited improving service levels.
A majority (nearly 60 percent) favored a fabric/network that is supported or backed by a global server manufacturer.
InfiniBand and Ethernet interconnect technologies are widely used in today’s data centers to speed up and make the most of computing applications, and to enable faster sharing of data among storage and server networks. Voltaire’s server and storage fabric switches leverage both technologies for optimum efficiency. The company provides InfiniBand products used in supercomputers, high-performance computing, and enterprise environments, as well as its Ethernet products to help a broad array of enterprise data centers meet their performance requirements and consolidation plans.
About Voltaire Voltaire (NASDAQ: VOLT) is a leading provider of scale-out computing fabrics for data centers, high performance computing and cloud environments. Voltaire’s family of server and storage fabric switches and advanced management software improve performance of mission-critical applications, increase efficiency and reduce costs through infrastructure consolidation and lower power consumption. Used by more than 30 percent of the Fortune 100 and other premier organizations across many industries, including many of the TOP500 supercomputers, Voltaire products are included in server and blade offerings from Bull, HP, IBM, NEC and Sun. Founded in 1997, Voltaire is headquartered in Ra’anana, Israel and Chelmsford, Massachusetts. More information is available at www.voltaire.com or by calling 1-800-865-8247.
Forward Looking Statements Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to Voltaire’s plans, objectives and expectations for future operations and are based upon management’s current estimates and projections of future results or trends. They also include third-party projections regarding expected industry growth rates. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to, those discussed under the heading "Risk Factors" in Voltaire’s annual report on Form 20-F for the year ended December 31, 2008. These forward-looking statements are made only as of the date hereof, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
###
All product and company names mentioned herein may be the trademarks of their respective owners.
End of Voltaire transmission:
I/O, storage and networking interface wars come and go similar to other technology debates of what is the best or that will be supreme.
Some recent debates have been around Fibre Channel vs. iSCSI or iSCSI vs. Fibre Channel (depends on your perspective), SAN vs. NAS, NAS vs. SAS, SAS vs. iSCSI or Fibre Channel, Fibre Channel vs. Fibre Channel over Ethernet (FCoE) vs. iSCSI vs. InfiniBand, xWDM vs. SONET or MPLS, IP vs UDP or other IP based services, not to mention the whole LAN, SAN, MAN, WAN POTS and PAN speed games of 1G, 2G, 4G, 8G, 10G, 40G or 100G. Of course there are also the I/O virtualization (IOV) discussions including PCIe Single Root (SR) and Multi Root (MR) for attachment of SAS/SATA, Ethernet, Fibre Channel or other adapters vs. other approaches.
Thus when I routinely get asked about what is the best, my answer usually is a qualified it depends based on what you are doing, trying to accomplish, your environment, preferences among others. In other words, Im not hung up or tied to anyone particular networking transport, protocol, network or interface, rather, the ones that work and are most applicable to the task at hand
Now getting back to Voltaire and InfiniBand which I think has a future for some environments, however I dont see it being the be all end all it was once promoted to be. And outside of the InfiniBand faithful (there are also iSCSI, SAS, Fibre Channel, FCoE, CEE and DCE among other devotees), I suspect that the results would be mixed.
I suspect that the Voltaire survey reflects that as well as if I surveyed an Ethernet dominate environment I can take a pretty good guess at the results, likewise for a Fibre Channel, or FCoE influenced environment. Not to mention the composition of the environment, focus and business or applications being supported. One would also expect a slightly different survey results from the likes of Aprius, Broadcom, Brocade, Cisco, Emulex, Mellanox (they also are involved with InfiniBand), NextIO, Qlogic (they actually do some Infiniband activity as well), Virtensys or Xsigo (actually, they support convergence of Fibre Channel and Ethernet via Infiniband) among others.
Ok, so what is your take?
Whats your preffered network interface for convergence?
For additional reading, here are some related links:
Also check out what others including Scott Lowe have to say about IOV here or, Stuart Miniman about FCoE here, or of Greg Ferro here.
Oh, and for what its worth for those concerned about FTC disclosure, Voltaire is not nor have they been a client of StorageIO, however, I did used to work for a Fibre Channel, iSCSI, IP storage, LAN, SAN, MAN, WAN vendor and wrote a book on the topics :).
Not to mention those over at Storage Monkeys and the customer collective among others
Before jumping to what will be hot or a flop in 2010, what do you think were the successful as well as disappointing technologies, trends, events, products or vendors of 2009?
Cast your including adding in your own nominations in the two polls below.
What technologies, events, products or vendors did not live up to 2009 predictions?
What do you think were top 2009 technologies, events or vendors?
Note:
Feel free to vote early and often, however be advised, you will have to be creative in doing so as single balloting per IP and cookies are enabled to keep things on the down low.
Here’s a link to the presentation I recently delivered at the Spring 2009 Minneapolis/St. Paul area CMG (Computer Measurement Group – CMG) March 20th, 2009 hosted by Nexus Information Systems and organized by Tom Becchetti. The theme of the event was "Is your storage efficient? There are many ways to rate your storage, how does yours stack up?". Tom organized a great event as usual with a diverse set of speakers for the well attended event graciously hosted by Keith Norbie of Nexus at their Minnetonka facility. The title of my presentation was "Storage Efficiency: Mirror Mirror On The Wall, Who or What is The Most Efficient of Them All? Finding the Correct Balance" that looked at balancing the need to reduce (or maximize) space (utilization) with time (performance) to meet different requirements including maintaining quality of service, response time and availability.
Keeping in mind that there is no such thing as a data or I/O performance recession, there is a common myth that storage optimization or efficiency is all about driving up storage space capacity utilization which can be true for some environments, applications, data or storage types. However there is also the need to maintain or boost performance, reduce response time and latency, doing more work in a more productive and efficieny manner. Not all data or storage can be consolidated to boost utilization without concern for degrading or in any other way penalizing performance, response time or availability.
Thus it is about time and space, that is, balancing data movement and processing rates with storage space capacity utilization and that sometimes, more is not better for performance when it comes to ratios or the number of components in a solution.
Likewise there is the need to balance energy avoidance with energy efficient, balancing the need to store more data in a smaller footprint using less energy and the need to process more data in less time efficiently for productivity.
Thanks to all those who helped organize, support, sponsored, presented and attended the recent CMG event, look forward to seeing or hearing from you all again soon.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Track 2: Disaster Recovery Server Virtualization, Business Continuance and Disaster Recovery Presented by Greg Schulz, Founder and Senior Analyst, StorageIO Server virtualization has the potential to bring sophisticated business continuance (BC) and disaster recovery (DR) techniques to organizations that previously didn’t have the means to adopt them. Likewise, virtualized as well as cloud environments need to be included in a BC/DR plan to enable application and data availability. Learn tips and tricks on building an accessible BC/DR strategy and plan using server virtualization and the storage products that enable efficient, flexible green and virtual data centers.
Topics include: * Cross technology domain data protection management * Tiered data protection to stretch your IT budget dollar * What’s needed to enable BC/DR for virtualized environments * How virtualization can enable BC/DR for non-virtualized environments * General HA, BC/DR and data protection tips for virtual environments
Track 6: Management/Executive The Other Green — Storage Efficiency and Optimization Throw out the "green“: buzzword, and you’re still left with the task of saving or maximizing use of space, power, and cooling while stretching available IT dollars to support growth and business sustainability. For some environments the solution may be consolation while others need to maintain quality of service response time, performance and availability necessitating faster, energy efficient technologies to achieve optimization objectives. To accomplish these and other related issues, you can turn to the cloud, virtualization, intelligent power management, data footprint reduction and data management not to mention various types of tiered storage and performance optimization techniques. The session will look at various techniques and strategies to optimize either on-line active or primary as well as near-line or secondary storage environment during tough economic times, as well as to position for future growth, after all, there is no such thing as a data recession!
Topics include: * Energy efficiency (strategic) vs. energy avoidance (tactical) * Optimization and the need for speed vs. the need for capacity * Metrics and measurements for management insight * Tiered storage and tiered access including SSD, FC, SAS and clouds * Data footprint reduction (archive, compress, dedupe) and thin provision * Best practices, financial incentives and what you can do today
See you in Chicago in June if not before then. Learn more about other upcoming events and activities on the StorageIO events page.
This post is a collection of various odds and ends, news and updates as Im getting caught up on some things.
Here’s a link to the first of what will be a series of up-coming short articles appearing at Byte and Switch related to my new book "The Green and Virtual Data Center" (CRC). The first installment appeared recently and is titled "Green IT & the Green Gap" and the theme of the installment is that in going green, you enable a business to grow, diversify, and expand its use of IT, all of which have economic benefits. Learn more about the green gap here.
Also over at Byte and Switch, Paul Travis recently did an article "Going Green & the Economic Downturn" that takes a look the shifting green focus to that around economic and cost cutting opportunities during current finical turmoil. Also on the Green front, Drew Robb has an interesting article talking about server and IT data center "Green IT Myths vs. Realities" appearing in ServerWatch. Another new green and economic sustainability for IT data center article can be found over at Greener Computing with a link here. While on the topic of my new book, writer and blogger, Heather Clancy has some comments about "The Green and Virtual Data Center" (CRC) over at ZDNET. Dave Simpson of InfoStor fame has a blog post as well that mentions my new book, check it out here. Also, check out this posting over at Datacenterlinks blogsite as well as a post over at Green Data Center blog site.
Meanwhile inventory and book availability continue to improve at Amazon.com and other venues around the world as back-logs from pre-orders and initial book sales resulted in some sell-out or initial limited availability. My publisher CRC informs me that plenty of books are flowing out and into the distribution supply chain to meet risking demand including bulk and special promotional and educational sales. Thanks to all of you have obtained copies of my new book, drop me a note with your comments and feedback when you get a chance. Also watch for additional book news, reviews, reports and other programs to be announced over the coming weeks.
For addressing data center bottlenecks, on the tiered storage and Solid State Device (SSD) front, that’s for both RAM and FLASH based, here’s an article over at Processor.com worth a look at. Here are a couple of other recent articles over at Processor.com addressing small form factor servers and refurbished servers, as well as freeing up data center space. Steve Kovosky has an interesting blog post over at Virtualization Conversation about Virtualization: Life Beyond Consolidation building on a previous blog posting I did a few weeks back pertaining to server and storage virtualization trends and directions. Here’s a recent article by Paul Shread over at Enterprise Storage Forum about T10 Object Storage Devices (OSD) and their current status or lack of progress including Sun’s shifting focus.
Speaking of data protection for physical and virtual environments, tape, data protection management, monitoring and managing IT resource effectiveness not to mention stretching your IT budget dollar, here’s a link to an article over at CTR in which yours truly provides some commentary. Also on the data protection theme, Walaika Haskins over at TechNewsWorld has a good article about "Figuring Out the Best Way to Stash Your Data". Data dedupe continues to be a popular topic for discussion and Cindy Waxer recently wrote an article appearing at Inc. Technology pertaining to Dedupe and Disaster Recovery (DR) and Business Continence (BC). Also on the dedupe front, here’s a industry trends and perspective solutions brief over on the EMC site pertaining to policy based data dedupe deployment (don’t worry, its not a data dedupe debate document, however I suppose some of the Drs’ and Divas’ of Dedupe may see it that way which will give them something to debate ;) ) with a focus around when to use which type or mode of dedupe processing to meet different applications requirements (may require registration, however its free, the document that is).
I’m taking a bit of a break during the holidays, getting caught up on some things, getting a jump on some others, doing some reflecting and planning for 2009 and doing a bit of relaxing and having some fun as well.
In 2008, there were the hundreds of interviews by press/media and others to provide commentary, opinions and industry trends and perspectives, the hundreds of briefings and updates as well as providing feedback to vendors and their PR folks to stay current on industry activity including evolution and innovation. In between all of that, I managed to write a new book The Green and Virtual Data Center (Auerbach) that you can order at Amazon.com, as well as get some sightseeing andrelaxation in along the way.
Yes indeed, its been a busy yet good year and while I have not been everywhere, however looking back at 2008, I do feel like Ive been everywhere (Ive been everywhere Johnny Cash), at least virtually so to speak having been in Albany, Amsterdam (Netherlands), Atlanta, Bergen (Norway), Boston, Calgary, Cedar Rapids, Chicago, Cincinnati, Dallas, Detroit, Freemont, Hadeland (Norway), Hamer (Norway), Houston, Jacksonville, Las Vegas, Lillehammer (Norway), Los Angles, Memphis, Minneapolis, Molde (Norway), New Orleans, New York City, Newark, Nijkrek (Netherlands), Olden (Norway), Orlando, Oslo (Norway), Plano, Salt Lake City, San Antonio, San Francisco, San Jose, Seattle, Sogndal (Norway), Sonoma, St. Louis, Toronto, Tretten (Norway), Trondheim (Norway), Utrecht (Netherlands) and of course home in the Stillwater area.
What does 2009 have in store?
Like the IT industry, there will be more of the same to sum it up.
There will be new and more research and analysis activity around IT and data infrastructure techniques and techniques across servers, storage, I/O networking hardware & software tools, as well as more keynote and speaking events among other activities with topics around data protection and management, performance and capacity planning, green computing, SSD, data footprint reduction, business continuance (BC) and disaster recovery for virtual and physical environments, clouds, grids and clusters, virtualizaiton and I/O networking among others.
Keep an eye on the events page with several items already listed including keynoting at the SNIA January symposium along with several keynote presentations with IT professionals at custom seminars and customer events in Tucson, Cancun Mexico and Las Vegas with others in the works.
Thanks to all who helped make 2008 a tremendous and eventful year and best wishes to all for an exciting if not interesting 2009.
Is the IT industry and specifically, storage and networking segments currently lacking from innovation? The answer to that question exists in part due to what your definition or view of innovation is and how it is measured.
By some definitions, innovation is defined by how many startups exists as was the case in the late 90s and early 2000s when there was a large number of startup companies involving Fibre Channel, iSCSI, NAS, SRM, CDP, Backup, Compliance and Archiving among others.
Several bloggers have recently made posts about what is or what is not innovative as well as how previous innovate hype may have led to showing up on the not so hot or where are they now lists. Some examples can be found here, here, here, here, here, and here among others.
3Leaf, 4blox, Astaro, Attrato, Autovirt, Axxana, Candera, Caringo, Cassatt, Cleaversafe, Code42, Continuity, Cyberark, Digitalocular, Drobo, Fisec, FusionIO, Fusionio, Greenbytes, Iosafe, Monospehere, Moonwalk, Neptuney, Netrion, Nextio, Nirvanix, Numonyx, Ocarina, Open-e, Parrascale, Piviot3, Pliant, Racemi, ScaleMP, Seanodes, Stormagic, Storwize, Tarmin, Violin, Woven, XIV and Xsigo among others constantly show up in my inbox making announcements or preparing to launch, some have been around longer than others.
There are also several startups that are still either in stealth mode or preferring to keep a low profile for now. How does this compare to what we saw in the storage and networking industry during the late 90s and early 2000s, certainly not the same number or amount of money being spent on marketing startups, however there are still startup companies to fill the void left from M&A as well as to address new opportunities including in the converged storage, networking and server sectors as well as virtualization.
Look, here’s my point, vendors have been innovating and even more impotently, executing and delivering on prior hype and innovation with scalable and stable solutions. What of established companies such as Amazon and their S3 cloud solution are innovative or EMC with their cloud optimized storage aka Atmos are innovative? How about Sun with their open source based solutions are those innovate for the industry or for the vendor?
As for technologies and techniques, which are innovative or evolutionary, that depends, however some candidates include among others:
FLASH and RAM based SSD, both as component devices for installation into laptop, desktop and servers as well as into storage systems
Standalone SSD storage systems with Fibre Channel, SAS and SATA interfaces.
Innovations for FLASH include write performance optimization and wear leveling to boost endurance and reliability
Fibre Channel over Ethernet (FCoE) and converged enhanced Ethernet (CEE) or Data Center Ethernet (DCE)
If you prefer Cisco version leveraging enhanced, premium loss-less and low latency Ethernet for converged networking.
PCI-SIG Single-Root (SR) and Multi-Root (MR) I/O virtualization.
Incremental enhancements including SAS shifting from 3GB to 6GB including switched SAS
40 GbE along with 100 GbE, 8 GbE Fibre Channel along with enhanced InfiniBand and enhanced NFS V4.x
Cloud based servers and solutions for internal (private) and public (services) use.
Clustered storage and clustered file systems including object based access
Cross technology domain and infrastructure resource management (IRM) tools to support virtual environments
What’s your take, is there still innovation taking place in storage and networking, or, is it all just hype and execution delivering on prior hype?
What is innovation and how to measure it?
What is the value prop of an innovate solution that makes it a viable solution?
Does innovation have to be adopted to be considered innovative?
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Despite some internet chatter the other day that the TechTarget Storage magazine (not to be confused with a different Dutch magazine that I happen to have recently appeared in) had ceased to exist, the reality is that the print version like so many other publications is giving way to an on-line, digital only version as has been the trend recently.
Printed magazines, whether weekly, monthly or quarterly for general interest or industry specific have all been under going a transformation over the past decade with examples including the Sears catalog giving way to new mediums and venues on the internet.
For the most part, those printed magazines that still exist keep getting smaller and thinner with less and less content to correspond to the decrease in advertising dollars that keeps the publications in existence in many cases. Personally I like and have adjusted to having virtual magazines in the form of on-line HTML or PDF or some other form as part of an on-line, downloadable virtual desktop. However, I still enjoyed being able to take a pile of magazines onto an airplane to read especially when you have to turn off your electronics and before nap time.
Magazines are not the only publications going to on-line, in addition to catalogs that have given way to the likes of Amazon.com among others, more books are also being published on-line either in PDF or secure download as well as emerging kindle versions. My book Resilient Storage Networks (Elsevier) is currently available at Amazon.com in both print as well as Kindle versions and while initially my new book The Green and Virtual Data Center (Auerbach) which can be ordered now at Amazon (and other venues) will be in print, rest assured, there will also be a digital version very soon.
Books have been an interesting scenario talking with other authors who have seen an increase in digital versions being sold, there is still a preference for readers to get a physical version that they can carry with them and make notes or use as a desktop paper weight or what suits your preference.
Back to TechTarget Storage magazine, what’s interesting is that TechTarget had only a hand full of printed publications with the bulk of their content being on-line at sites like SearchStorage and other sibling sites as well as their conferences, seminars and other custom events.
While I have not been involved Storage magazine as long as early contributors like Steve Foskett who has a nice posting on his blog, I have been involved with Storage magazine among many other TechTarget as well as most of the other industry related publications (print and on-line).
My involvement with Storage magazine for many years has included writing some articles (Scaling SANs, Bridging the Gap, and Automate Data Recovery), doing tips, ask the experts (ATE) as well as appearing in other authors articles providing commentary and industry trends and perspectives quotes not to mention always looking forward to getting my monthly hard copy version to take with and read on airplanes or trains when traveling. Storage magazine and many of the people involved with producing the publication from what I understand will continue to produce a publication inconjunction with SearchStorage and sibling sites such as SearchSMBstorage among others where you can find various articles, tips, podcasts and other material from myself and others in the industry.
The final printed version is the December 2008 version and while I do not have any articles in this edition, I am honored to appear via interviews and providing quotes in a couple of articles including How you SAN will evolve by Alan Radding as well as Next Year’s hot technologies by Ellen O’Brien.
So here’s to one more printed version of a publication going to the archives, and look forward to the future of the on-line version as well as all of the other on-line venues that are doing what they need to do to remain viable in a changing world.
I received a note from Seagate the other day (they requested that this be embargoed until today) about changes to their warranty program for their various disk drive products.
Now I get a ton of updates, press releases, briefing notes and other news from vendors, resellers, industry trade groups and public relations folks among others every day (and thats in addition to the spam), all of which help to fill up my hard disk drives and backups stored on removable hard disk drives faster than the hard disk drive on my HD-DVR fills up from HD programming.
However this note from Seagate stood out and I want to share with you my industry trends and perspective. That is, this IMHO signals the realities of how long different storage technologies are used before being discarded (e.g. lifecycle or useful life) as much as what the reliability and endurance of the products is which I explain a bit further down in this post.
So here’s what Seagate is doing and draw your own conclusion and see my additional perspectives and opinions below.
Seagate Warranty Change
Overview Seagate’s leadership in product quality and reliability has given it an edge in offering customers better value when they need it. Seagate’s current 5-year limited warranty will remain in place for consumer retail products as well as for enterprise-class hard drives, and we will now provide our distributor customers with a 3-year limited warranty for all other hard drives. Based on our data, we know that 95% of all returns take place during the first three years, so by offering a 3-year warranty (which Seagate believes is more in line with the rest of the industry), we can make other aspects of our customer support and warranty programs more attractive with negligible impact to customer product return needs. The 3-year limited warranty on notebook, desktop and consumer electronics bare drives offers new advantages and enhancements to the business proposition for our channel customers while improving cost efficiencies for Seagate. We expect little, if any change for consumers since hard drives used in computer systems other devices are covered by the individual manufacturer’s warranty.
Warranty at a high level: 3-year warranty – Seagate Desktop, Notebook & Consumer Electronics drives sold to customers 5-year warranty – Seagate enterprise drives and certain Seagate and Maxtor branded retail products (both consumer solutions and HDD retail kits)
Q&A
Q. Does this change effect products sold to OEMs? A. No, there are no changes to our OEM standard warranties in these classes of products
Q. When does this change go into effect? A. It will begin January 3, 2009
Q. What about products purchased before Jan. 3, 2009? Will Seagate still honor the warranty in place at time of time of original purchase? A. Yes, any customers who purchase products prior to Jan. 3 will be covered by the warranty in place at the time of purchase.
Q. Why is this change being made now? A. We have identified the opportunity to offer our customers warranty terms that we believe are in line with industry standard warranty offerings, and that better align to the requirements of our partners and customers.
Q. You say that by moving to a 3-year warranty you can make other aspects of customer and warranty support more attractive. Can you be more specific? A. Seagate believes that enhancing the declining credit scale in the second year from 75% to 100% will provide customers better value on returns. This means that if a customer returns a drive in the second year, they are eligible to receive a credit, equal to the drive’s price at the time the drive is returned, applied to their replacement drive.
Q. Why are Enterprise-class hard drives still receiving a 5-year warranty? A. Seagate believes the standard industry warranty for enterprise-class products is 5 years.
Q. Will customers in other countries receive different warranty periods? A. Customers located in India, Pakistan, Sri Lanka, and Thailand will continue to receive a 5 year limited warranty for selected products.
Q. Why will customers located in these countries still receive a 5-year warranty? A. In these markets we have determined that business conditions support offering a 5-year warranty period.
Q. Isn’t this a step backward in terms of demonstrating your confidence in the quality of your products? A. Absolutely not. Our product quality remains excellent, and, as the worldwide leader in drive storage, Seagate is committed to providing our customers with the most reliable storage solutions available anywhere. We know that 95% of all returns take place during the first three years, so by going to a 3-year warranty (which is more in line with the rest of the industry) we can make other aspects of our customer support and warranty programs more attractive with negligible impact to customer product return needs.
Q. Are there exceptions to the 3-year warranty? A. If a customer believes there is a competitive business case for an exception, they can present their business case to Seagate for review.
Q. What will happen to the inventory authorized distributors currently have? A. On-hand inventory located at the sites of Seagate distributors will keep the warranty in place at the time of original purchase. The 3-year warranty will apply to products shipped starting Jan 3rd, 2009.
Q. Does this change affect Seagate and Maxtor retail products? A. Retail drive products will continue with their current 3 or 5 year limited warranty
So what does this all mean?
IMHO, this signals that Seagate is aligning their warranties for different products to the market realities including the life cycle of the product or solution before replacement for what ever reasons. For example, an enterprise class disk drive deployed in an enterprise class storage system may be deployed for a period of from 3 to 5 years, perhaps initially being deployed as primary storage for a couple of years, then being redeployed in a secondary or hand me down role.
Or, in the case of an archive or secondary near-line role, being used for a longer life cycle than would be the case with more traditional storage. It can also signal that many organizations are acquiring and holding on to in general technologies for longer periods of time to maximize ROI and minimize the occurrence of timely and expensive data movement/migration to support technology replacements.
Certainly in general the technologies are much more reliable than previous generations, capacities are increasing as are availability and capacities while power consumption and footprint also improve, not to mention the continued need for more storage and I/O processing capabilities.
On the flip side, non enterprise storage type solutions for example desktops, laptops or other products tend to have shorter lifecycles and thus make sense to align the warranties with the market economic and buying habits taking place not to mention competitive alignment.
Needless to say, despite reports that the magnetic disk drive is now dead at the hands of FLASH SSD (here and here among others) after over 50 years of service, its safe to say the magnetic disk drive will be around for several more years to come as FLASH based SSD will actually help to keep disk drives around, similar to how disk drives are helping to keep magnetic tape around by taking over tasks and enabling true tiered storage and technology alignment to occur.
Heres a link to Seagates Warranty page for more information.
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Over the past couple of weeks I have talked with many IT professionals who work in IT data centers of varying size from different locations around the world. A couple of interesting patterns or trends if you prefer I have noticed are that while IT and storage professionals in general see disk based backup as the future and for some instances, a good tool today, there is still very much a comfort factor with magnetic tape.
The most cited reasons for continued use of tape being affordability, low power requirements, portability (assuming media is encrypted and secure) and familiar or comfort and confidence with the technology. A related trend or pattern is that while many IT professionals see the value and benefit of SSD including FLASH and RAM, there is also a concern or lack of confidence in the first so called enterprise class FLASH based SSD technology.
A related trend should hardly be a surprise in that enterprise customers I talk to who cling to tape as a data retention medium (even when using disk based backups) are also the most likely to have an early adopter aversion towards FLASH based enterprise storage. During discussions, what I also hear is that given time SSD including both RAM and enhanced or next generation FLASH will be adopted and deployed along magnetic hard disk drives (HDDs) and that HDDs will be used more in the future for backups and other data protection tasks.
Thus the consensus is that while HDDs have been declared dead by some with the arrival of FLASH and SSD, HDDs have joined the “Zombie” list of technologies declared dead, yet that continue to be produced and bought by customers. Other “Zombie” technologies include the IBM Mainframe, Fibre Channel, Magnetic Tapes, Copper based Ethernet and Printers among others. So with the magnetic HDD being over 50 years old, its safe to assume that magnetic HDD will be around for many more years, especially now that HDDs are on the “Zombie” technology list, a rather esteemed list I might add!
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