U.S. EPA Energy Star for Server Update

Following up on previous blog posts, here’s the latest on the U.S. EPA Energy Star for Servers program (in italics below) that was received this week:

Dear Server Manufacturer or Other Industry Stakeholder,

The U.S. Environmental Protection Agency (EPA) welcomes your input on the attached Final Draft ENERGY STAR® Version 1.0 Computer Server specification. Also attached is the latest version of the Power and Performance Data Sheet, referenced in Section 3.C of the specification. Please note that this is the final opportunity to comment on EPA’s proposal prior to finalization.

Interested parties are encouraged to submit comments on the Final Draft specification and Power and Performance Data Sheet to Rebecca Duff, ICF International, at rduff@icfi.com no later than May 8, 2009. 

The data set used to derive newly proposed I/O Idle allowances will be available for download from the ENERGY STAR Enterprise Server specification development Web page at www.energystar.gov/NewSpecs within the next several days. 

Stakeholders with questions or concerns can contact Andrew Fanara, EPA, at (206) 553-6377 or fanara.andrew@epa.gov.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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U.S. EPA Looking for Industry Input on Energy Star for Storage

Following up on previous blog posts, here is some information that the U.S. EPA is looking for comments from industry on an Energy Start for enterprise storage program following on the heels of the Energy Star for Server program.

US EPA Energy Star LogoUS EPA Energy Star wants and needs you!
U.S. EPA Energy Star Wants and Needs You!

Here’s the message received from the EPA via their mailing list this past week (in italics below):

Dear Enterprise Storage Equipment Manufacturers and Other Interested Parties:

Please see the attached letter from the U.S. Environmental Protection Agency (EPA) announcing their intent to pursue development of an ENERGY STAR specification for Enterprise Storage equipment.  If you have any questions or concerns, please contact Andrew Fanara, EPA, at fanara.andrew@epa.gov or Stephen Pantano, ICF International, at spantano@icfi.com.

Thank you for your support of ENERGY STAR.

Here’s the intro letter excerpted from the above email notification (in italics below):

April 23, 2009

Dear Enterprise Storage Equipment Manufacturers and Other Interested Parties:

This letter is intended to inform all stakeholders that the U.S. Environmental Protection Agency (EPA) intends to continue its efforts towards the development of an ENERGY STAR® specification for enterprise data storage equipment. Following is an outline of EPA’s general goals and next steps.


ENERGY STAR is a voluntary partnership between government, businesses, and purchasers designed to encourage the manufacture, purchase, and use of efficient products to help protect the environment. Products that earn the ENERGY STAR prevent greenhouse gas emissions by meeting strict energy efficiency guidelines. Manufacturers that qualify their products to meet ENERGY STAR requirements may use the label as a tool to educate their customers about the enhanced value of these products.

To date:
•More than 2,000 manufacturers are partnering with ENERGY STAR,
•More than 40,000 product models carry the ENERGY STAR label across more than 50 product categories,
•More than 70% of Americans recognize the ENERGY STAR label,
•Consumers have purchased more than 2.5 billion ENERGY STAR qualified products, and
•Americans, with the help of ENERGY STAR, saved enough energy in 2008 to avoid greenhouse gas emissions equivalent to those from 29 million cars — while saving $19 billion on utility bills.

In the last several years, the energy saving opportunities in data centers have been well documented. However, barriers to energy efficiency still persist and need to be addressed. EPA is pursuing a dual strategy to overcome these challenges by helping purchasers more easily identify energy efficient IT equipment with the use of the ENERGY STAR designation, and by encouraging organizations to benchmark the energy performance of their data centers.


In pursuit of this strategy, EPA will introduce an ENERGY STAR Computer Server specification in the coming weeks. In addition, EPA recently conducted a scoping effort to evaluate enterprise storage products for inclusion in the ENERGY STAR program. EPA reviewed available market research and facilitated discussions with product manufacturers, industry associations, and other interested parties. EPA concluded that IT purchasers would benefit from access to standardized information about the energy performance of storage equipment made available through the ENERGY STAR program. As a result, EPA intends to begin the specification development process. Details on this process will be forthcoming in the next several weeks.

To be added to the enterprise storage e-mail distribution list, please send your full contact information to Stephen Pantano at spantano@icfi.com. To stay informed about the ENERGY STAR specification development process for computer servers and other EPA data center initiatives please visit: www.energystar.gov/datacenters.


Thank you for your continued support of ENERGY STAR and please direct additional questions to Andrew Fanara at fanara.andrew@epa.gov or Stephen Pantano of ICF International, at spantano@icfi.com.

Sincerely,

Andrew Fanara
U.S. Environmental Protection Agency, Climate Protection Partnerships Division ENERGY STAR Program Manager

My take on the Energy Star programs is that as long as they add value including reflecting how energy is effectively used both when IT equipment such as servers and storage are in use, as well as in energy saving or avoidance modes are reflected, they can and should be a good thing.

However industry will need to work together across different trade and focus groups as well as factor in how supporting metrics will be applicable and reflective thus accepted by IT data center environments. This means metrics and measurements for both active or working while in use energy efficiency modes such as IOPS, bandwidth, messages or transactions, files or videos per watt of energy, as well as metrics for in-active or dormant data such as capacity per watt per usable footprint. Check out Chapter 5 (Measurements and Metrics) in "The Green and Virtual Data Center" (CRC) to learn more.

Various industry trade and focus groups including Storage Performance Council (SPC), SNIA GSI, Green Grid, SPEC and others are working on various metrics and aligning themselves to work with EPA. If you are in an IT data center involved with servers or storage, consider getting involved with one or more of these groups to help influence and shape what these programs will look like or affect your organization in the future.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Happy Earth Day 2009

Its that time of the year again, that’s right, earth day April 22 2009!

If you frequent this blog, visit my websites (StorageIO, The Green and Virtual Data Center or Green Data Storage), track twitter, attended any of my speaking engagements, webcast, podcast, videos, radio interviews, seen press or media coverage, not to mention read any of my reports, articles, tips or books, it should not come as a surprise that I have something to say about Green IT and closing the Green Gap.

The Green and Virtual Data Center (CRC)

Common themes have included awareness of the green gap and how to address or close it including discussions around IT transformation, infrastructure optimization, boosting productivity and efficiency to support business sustainability among others. While its tempting to go on and on about different trends, topics, techniques, technologies and related themes with a back drop of earth day, lets leave it at this for now in the sake of brevity and efficiency.

There’s plenty of existing content to be recycled and reused or seen and viewed for today including at some of the above links. However, rest assured, there is more content in the works pertaining to enabling Green IT with a focus around data center productivity, efficiency and sustainability, doing more with less, or, doing more with what is available.

So happy earth day 2009, chat with you again soon.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Closing the Green Gap: WSRADIO Internet Radio Interview

Last week it was an appearance in print (and on-line) in the MSP Business Journal, this week it was on-line interview (Closing the Green Gap) interview via wsradio.

The other day, I had the pleasure of being a guest of Steve Bengston on wsradio (Internet Radio) during the Price Waterhouse Cooper Startup Show where our discussion was around the different facets of Green IT, efficiency, economic and environmental sustainment, closing the Green Gap and of course my new book.

Listen in here when you get a chance.


Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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MSP Business Journal Names Greg Schulz an Eco-tech Warrior

In the April 10th, 2009 issue of the Minneapolis St. Paul (MSP) Business Journal, guess who was named one of three Eco-Tech Warriors? That’s right, yours truly (See the article here).

Photo by Nancy Kuehn – MSP Business Journal

What can I say, I’m flattered and appreciate the coverage. Besides seeing the finished article in the special report, the real fun was doing the photo shoot with the props including the heavy swords, those were not plastic (Hummm, Iron Chef?)!

The photo shoot with the other two “Eco-Warriors” Tom Diamond of New Boundary Technology, and Travis Pakonen of Encompass Solutions along with Nancy Kuehn our photographer as well as the artistic and project management folks from MSP Business Journal were an absolute blast to work with.

For those of you looking for policy management as well as energy management tools for desktops, workstations and PCs, checkout Tom Diamonds New Boundary Technologies and their solutions. Likewise, I hear good things from friends who have used the services of Travis Pakonen and N’Compass for their data center projects.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Storage Effiency and Optimizaiton – Balancing Time and Space

Storage I/O trends

Here’s a link to the presentation I recently delivered at the Spring 2009 Minneapolis/St. Paul area CMG (Computer Measurement Group – CMG) March 20th, 2009 hosted by Nexus Information Systems and organized by Tom Becchetti. The theme of the event was "Is your storage efficient? There are many ways to rate your storage, how does yours stack up?". Tom organized a great event as usual with a diverse set of speakers for the well attended event graciously hosted by Keith Norbie of Nexus at their Minnetonka facility. The title of my presentation was "Storage Efficiency: Mirror Mirror On The Wall, Who or What is The Most Efficient of Them All? Finding the Correct Balance" that looked at balancing the need to reduce (or maximize) space (utilization) with time (performance) to meet different requirements including maintaining quality of service, response time and availability.

Keeping in mind that there is no such thing as a data or I/O performance recession, there is a common myth that storage optimization or efficiency is all about driving up storage space capacity utilization which can be true for some environments, applications, data or storage types. However there is also the need to maintain or boost performance, reduce response time and latency, doing more work in a more productive and efficieny manner. Not all data or storage can be consolidated to boost utilization without concern for degrading or in any other way penalizing performance, response time or availability.

Thus it is about time and space, that is, balancing data movement and processing rates with storage space capacity utilization and that sometimes, more is not better for performance when it comes to ratios or the number of components in a solution.

Likewise there is the need to balance energy avoidance with energy efficient, balancing the need to store more data in a smaller footprint using less energy and the need to process more data in less time efficiently for productivity.

These and other related themes are expanded on in more detail in my book "The Green and Virtual Data Center" (CRC). These and other related themes will covered in one of my upcoming presentations (The Other Green — Storage Efficiency and Optimization) at StorageDecisions in Chicago the week of June 1st, 2009, as well as in various seminars and events that I will be involved in the coming weeks and months.

Thanks to all those who helped organize, support, sponsored, presented and attended the recent CMG event, look forward to seeing or hearing from you all again soon.

Ok, nuff said.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

March and Mileage Mania Wrap-up

Today’s flight to Santa Ana (SNA) Orange County California for an 18 hour visit marks my 3rd trip to the left coast in the past four weeks that started out with a trip to Los Angeles. The purpose of today’s trip is to deliver a talk around Business Continuance (BC) and Disaster recovery (DR) topics for virtual server and storage environments along with related data transformation topics themes, part of a series of on-going events.

Planned flight path from MSP to SNA, note upper midwest snow storms. Thanks to Northwest Airlines, now part of Delta!
Planned flight path from MSP to SNA courtesy of Northwest Airlines, now part of Delta

This is a short trip to southern California in that I have to be back in Minneapolis for a Wednesday afternoon meeting followed by keynoting at an IT Infrastructure Optimization Seminar downtown Minneapolis Thursday morning. Right after Thursday morning session, its off to the other coast for some Friday morning and early afternoon sessions in the Boston area, the results of which I hope to be able to share with you in a not so distant future posting.

Where has March gone? Its been a busy and fun month out on the road with in-person seminars, vendor and user group events in Minneapolis, Los Angles, Las Vegas, Milwaukee, Atlanta, St. Louis, Birmingham, Minneapolis for CMG user group, Cincinnati and Orange County not to mention some other meetings and consulting engagements elsewhere including participating in a couple of webcast and virtual conference/seminars while on the road. Coverage and discussion around my new book "The Green and Virtual Data Center" (CRC) continues expand, read here to see what’s being said.

What has made the month fun in addition to traveling around the country is the interaction with the hundreds of IT professionals from organizations of all size hearing what they are encountering, what their challenges are, what they are thinking, and in general what’s on their mind.

Some of the common themes include:

  • There’s no such thing as a data recession, however the result is doing more with less, or, with what you have
  • Confusion abounds around green hype including carbon footprints vs. core IT and business issues
  • There is life beyond consolidation for server and storage virtualization to enable business agility
  • Security and encryption remain popular topic as does heterogeneous and affordable key management
  • End to end IT resource management for virtual environments is needed that is scalable and affordable
  • Performance and quality of service can not be sacrificed in the quest to drive up storage utilization
  • Clouds, SSD (FLASH), Dedupe, FCoE and Thin Provisioning among others are on the watch list
  • Tape continues to be used complimenting disks in tiered storage environments along with VTLs
  • Dedupe continues to be deployed and we are just seeing the very tip of the ice-berg of opportunity
  • Software licensing cost savings or reallocation should be a next step focus for virtual environments
  • Now, for a bit of irony and humor, overheard was a server sales person talking to a storage sales person comparing notes on how they are missing their forecasts as their customers are buying fewer servers and storage now that they are consolidating with virtualization, or using disk dedupe to eliminate disk drives. Doh!!!

    Now if those sales people can get their marketing folks to get them the play book for virtualization for business agility, improving performance and enabling business growth in an optimized, transformed environment, they might be able to talk a different story with their customers for new opportunities…

    What’s on deck for April? More of the same, however also watch and listen for some additional web based content including interviews quotes and perspectives on industry happenings, articles, tips and columns, reports, blogs, videos, podcasts, webcasts and twitter activity as well as appearances at events in Boston, Chicago, New Jersey and Providence among other venues.

    To all of those who came out to the various events in March, thank you very much and look forward to future follow-up conversations as well as seeing you at some of the upcoming future events.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Plenty of Industry Firsts at VMworld Europe

    Warning: Ok, I’m tiered and ready for a short vacation, so be advised, there is some industry and other tongue and check humor in this post, if you get it great, if not, don’t worry about it, ask around and someone can fill you in… ;).

    So with VMworld Europe taking place in Cannes (that’s in the south of France and a nice place if you have not been there yet), rest assured, there will be a flurry of product, service and other announcements, some of which will use the usual industry first, industry only only, truly unique and the other usual claims. Unfortunately I wont be in Cannes as I will be in Florida next week doing a couple of keynote and sessions on IT optimization with some IT professionals in the Tampa and Miami areas.

    What’s fun about being pre-briefed under NDA and/or embargo (are they the same) is hearing what the different vendors are or will be announcing and what can be even more fun, is hearing their claims of being 1st or thinking or believing they are 1st when in reality one may have just gotten off of the phone with someone else who is announcing something similar.

    Rest assured, there will be some good and useful and with the right qualifiers, new, unique, 1st and so forth announcements next week especially for those who take the time to dig in to the details. So do that, look at the announcements, better yet, if you are at VMworld Europe, stop by and see the various vendors, their new solutions and ask the questions and dig into the details to learn more.

    Now having said all of that, with the applicable qualifiers, I will say, that to my knowledge, from what I’m aware of based on briefings and other information that I can disclose, the industry first European appearance in the south of France in Cannes at a VMworld conference will see the first appearance and giveaway promotion by a vendor of my new book "The Green and Virtual Data Center" (CRC) which will be taking place at the StorMagic booth (or stand) in the Innovators area of the expo hall. (did I get enough qualifiers in to make it an industry 1st? – That was some humor BTW ;) ).

    I think in their category and for what they are doing (VM and storage infrastructure, data protection and management) the StorMagic SvSAN is rather interesting and deserves a closer look. While on the surface it looks like what others are doing, that is simply moving a storage software stack that might otherwise run in a tin wrapped software appliance (that’s a server or controller) vs. repackaging and stuffing into a silicon wrapped (e.g. software and memory enabled) virtual machine (VM) as many others have done. On closer inspection, SvSAN is actually enabling management of internal RAID adapter cards with integration into VMware control/management interfaces to simplify and streamline hardware, software and storage resources. (yes yes yes, I know, everybody else is already doing that – BTW – That was another attempt at some humor! ;) )

    However don’t take my word, check it out yourself and let me know. Stop by the StorMagic both or stand, say hello, tell them that Greg from StorageIO sent you, signup for a giveaway of my new book, ask them to show you why they have something new and different with their new version of SvSAN VM and Storage Infrastructure management tool. You  then can be the judge as to how unique and enabling their new announced capabilities are for broad market VMware environments.

    Disclosure, StorMagic is not nor have they ever been a client or sponsor directly or indirectly via 3rd or 4th parities. that is, unless you consider them buying some books from my publisher or one of my publishers distributors in some way shape or form an in-direct means. (Now for some, that was an industry inside joke, for others, well, lets leave it at that for now, nuff said ;) ).

    Ok, time to get packed and head out for a long weekend and get ready for next weeks busy schedule. For those heading to VMworld, enjoy and hope to see or talk with you soon. For those in Tampa and Miami, hope to see you next week, for everyone else, check out my events page as there are many events coming to cities and venues near you soon. Enjoy and try to have some fun, and to quote Wolf Gang Puck, "Live Love and Eat" :) .

    Cheers – gs

    Technorati tags: StorMagic, Event, Tampa, France, Miami, VMworld, Wolfgang Puck, Cannes, The Green and Virtual Data Center

    Server and Storage Virtualization – Life beyond Consolidation

    Storage I/O trends

    Ask someone what virtualization of IT servers or storage means and the typical response is to consolidate under-utilized physical servers or storage systems to reduce power, cooling, floor space and physical hardware costs.  However I commonly hear from IT professionals that not all of their servers or storage can be consolidated for various reasons. Some reasons why IT resources such as servers or storage cannot be consolidated include among others While consolidation is one the faces or capabilities, and certainly a common usage today, there are many other quality of service (QoS), performance, politics, financial ownership, security, software compatibility and vendor support to name a few.

    In the big picture, the percentage of all servers (or storage) that can be  consolidated ranges from as low as 15% to as high as 35%, or perhaps higher (or lower) depending on whose numbers you subscribe to. Likewise, the percentage of virtualized servers that have been virtualized for consolidation purposes is generally considered to be in the high 77-94% percent range based on different estimates.

    What this means, is that while the benefits of leveraging consolidation via server virtualization are well-known, not all servers can be consolidated for different reasons and the same holds true for storage and other IT resources. However, this does not mean that the majority of servers, storage or other IT resources cannot be virtualized to enable transparent management for maintenance, technology updates, load-balancing, supporting business continuance (BC) or disaster recovery (DR) along with other non consolidation centric functions. In other words, with consolidation, we are just seeing the tip of the virtualization iceberg (or mountain).

    There are several faces or functionality of virtualization technologies beyond consolidation including abstraction, emulation and providing transparency for enabling enhanced management and flexibility of IT resources. For example, virtual tape libraries leverage abstraction and emulation to enable new disk based technologies that combine replication, compression and de-duplication to cut  data footprint and enable BC/DR to co-exist with existing backup and data protection software, processes and procedures. Another example is using server or storage virtualization to provide an abstraction layer to support BC/DR enabling transparent movement of applications for consolidated, as well as non-consolidated servers. Technology upgrades are another time consuming and disruptive process where virtualization can be used to more seamlessly move applications and data while reducing or eliminating application downtime. In other words, the focus today is clearly on consolidation to drive up utilization and reduce costs; however there are even greater opportunities on a go forward basis for using different aspects of virtualization

    Note that this does not mean however that not all servers or storage cannot be virtualized, something that is a common misperception given the perception and industry messaging that incorrectly pigeon holes virtualization to mean consolidation, and consolidation to mean virtualization. To the contrary, the reality is that there is life beyond consolidation, there are even more scenarios and far greater market opportunity for non-consolidation virtualization deployments over time, then what has already been seen for first wave of consolidation centric virtualization scenarios.

    There is a very large market opportunity for virtualization of servers, storage and I/O networking in scenarios beyond consolidation for enabling transparent data and application movement, supporting BC/DR and other common time-consuming and disruptive IT infrastructure resource management tasks.

    Ok, nuff said.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Recent StorageIO Media Coverage and Comments

    BizwireeChannel LineEnterprise Storage ForumMSNBC
    ProcessorSearchStorageFedTechComputer Weekly

    Realizing that some prefer blogs to webs to twitters to other venues, here are some recent links among others to media coverage and comments by me on a different topics that are among others found at www.storageio.com/news.html.

  • Business Wire: Comments on The Green and Virtual Data Center Book – Jan 09
  • Search Storage: Comments on Open Source Storage – Jan 09
  • Search Storage: Comments on Clustered Storage – Jan 09
  • Storage Magazine: Comments on DR/BC Sites – Jan 09
  • SearchStorage: Comments on Fujitsu Eternus Storage – Jan 09
  • Enterprise Storage Forum: Comments on Quest buying Monosphere – Jan 09
  • Processor: Comments on Reducing Storage Costs – Jan 09
  • Enterprise Storage Forum: Comments on Apple Mac storage enhancements – Jan 09
  • Enterprise Storage Forum: Comments on EMC buying Sourcelabs & Opensource – Jan 09
  • SearchStorage Oz/NZ: Comments on Hot Technologies and Hype – Jan 09
  • CNBC: Comments on Storing Digital Documents – Dec 08
  • Enterprise Storage Forum: Comments on pNFS and Data Storage Trends – Dec 08
  • Enterprise Storage Forum: Comments on Symantec shifting hardware spending – Dec 08
  • Search Storage: Comments on DAS being more common than perceived – Dec 08
  • IT World Canada: Comments on Sun seeing lack of Storage Industry Innovation – Dec 08
  • Search Storage: Comments on Data Movement and Migration – Dec 08
  • eChannel Line: Comments on EMC and Dell renewing their vows – Dec 08
  • eChannel Line: Comments on Adaptec and SAS/SATA adapters – Dec 08
  • eChannel Line: Comments on Dell data de-duplication strategy – Nov 08
  • Server Watch: Comments on Server Virtualization Brings Fresh Life to DAS – Nov 08
  • Tech News World: Comments on Samsung Jumbo SSD drives – Nov 08
  • Enterprise Planet: Comments on EMC Cloud Storage (ATMOS) – Nov 08
  • eChannel Line: Comments on HPs new USVP virtualization platform – Nov 08
  • Search Storage: Comments on EMCs cloud and policy based storage – Nov 08
  • Tech News World: Comments on SANdisk SSD – Nov 08
  • Enterprise Storage Forum: Comments on HP adding storage virtualizaiton – Nov 08
  • Mainframe Executive: Comments on Green and Efficient Storage – Nov 08
  • Internet News: Comments – Symantec Trims Enterprise Vault Nov 08
  • Enterprise Storage Forum: Comments on DAS remaining relevant – Nov 08
  • SearchSMBStorage: Comments – NAS attraction for SMBs Nov 08
  • See more at www.storageio.com/news.html

    Cheers gs

    Do you have your copy of “The Green and Virtual Data Center” yet?

    For those not familar with my new book, "The Green and Virtual Data Center" (Auerbach), or, for those who have already ordered your copy (Thank You and look for them to arrive soon) as today marks the offical publication date, or, I guess you could say the birthday for "The Green and Virtual Data Center".

    Thus, I am pleased to share with you the news about the formal launch and publication (read the press release) of my new book, “The Green and Virtual Data Center”, which is released today by Auerbach/CRC-Press and is available at Amazon, Barnes & Noble, Borders, CRC-Press and other venues around the world.

    The book focuses on the idea that IT infrastructure resources configured and deployed in a highly virtualized manner can be combined with other techniques and technologies to achieve a simplified and cost-effective delivery of IT services in a clean, green, and profitable manner. ?The Green and Virtual Data Center? covers these technologies and techniques that todays data centers should be considering while trying to maximize resources, such as power, cooling, floor space, storage, server performance, and network capacity.

    Some of the topics include:
     Energy and data footprint reductions
     Cloud-based storage and computing
     Intelligent and adaptive power management
     Server, storage, and networking virtualization
     Tiered servers for storage, network, and data centers
     Energy avoidance and energy efficiency

    Read more about the book here

    Here’s some contact informaiton pertaining to the book:

    General Questions:
    Greg Schulz (That’s me if you were wondering)
    StorageIO
    twitter.com/storageio
    greg@storageio.com
    +1 (651) 275-1563

    Press Interviews:
    Georgiana Comsa
    ClassyTech PR
    www.classytech.com
    georgiana@classytech.com
    +1 (408) 435-1500

    Book Reviews:
    John Wyzalek
    Auerbach/CRC Press
    john.wyzalek@taylorandfrancis.com
    +1 (917) 351-7149

    Bulk or Special Sales:
    Chris Manion
    Auerbach/CRC Press

    chris.manion@taylorandfrancis.com
    +1 (651) 998-2508

    In addition to the folks at Auerbach/CRC-Taylor Francis, I would also like to thank Theron Shreve and his crew at DerryField Publishing services who assisted with layout, copyediting and other manuscript pre-production activities, as well as all the other people who helped make the book a reality.

    Cheers – gs

    It feels like Grand Central Station here…

    Things have been busy (which is very good) and I feel like I’m at Grand Central station (Terminal) with the new year off to a flurry of activity ranging from my regular consulting, research and client advisory engagement projects, recent speaking appearances (San Jose and Tucson ), doing interviews with the media as well as vendor briefings.

    Grand Central Station New York City - December 2008

    Photo of Grand Central Station (aka Grand Central Terminal) New York City taken on my cell phone December 2008 after a great dinner at Michael Jordons (Thanks Richard and Dan)

    Yup, its a busy time of the year with writing of articles, column and industry trends and perspective pieces as well as supporting the formal launch and release of my new book, "The Green and Virtual Data Center" (Auerbach) not to mention trying to stay warm during the recent midwest cold weather snaps as well as snow entertainment activities such as snow plowing and sledding.

    Greg snow sleeding in the back yard
    Greg taking a break and snow sledding in the backyard.

    Speaking of appearances, keynote and other events, topics being covered vary from server to storage, data center to disaster recovery, virtualization to data protection among others as well as other themes and topics related to "The Green and Virtual Data Center".

    Some upcoming speaking and keynote engagements in various cities covering various topics include (in alphabetic order) Atlanta, Birmingham, Boston, Cancun, Cincinnati, Chicago, Dallas, Denver Las Vegas, Los Angles, Miami, Milwaukee, Minneapolis, Orange County, Parsippany, Providence, St Louis, and Tampa with more locations and venues to be announced for summer and fall of 2009, keep an eye on the events page for more information.

    (Wow, I feel like I’m on the Curtis Preston, aka Mr. Backup starter mini-tour program ;) ).

    Ok, now its time to get back to doing some other things, enjoy your winter and spring while you can, time flies fast.

    Cheers
    gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Hitting The Road Again

    The phrase hitting the road can have different meaning these days with rash of layoffs, cutbacks, right-sizing and so forth that are hitting companies of all sizes include IT manufacturer, services, media and even analysts firms of the like of giant Gartner (who also canceled some of their upcoming shows/conferences) and Forseters among others large firms.

    For those unfortunate who have been caught up in the various recent market dynamics and job cuts, best wishes and good luck. What I have been telling people who have been contacting me for referrels, references, looking to be hired and so forth is to check-out Carter Lusher on twitter and his blog site over at SageCircle (A site for Analyst Relations-AR folks). Also check-out Jeremiah Owyang of Forrester blog, both of whom have some tips and other useful information including how to use and leverage social media tools including twitter among others. Don’t forget the various groups within Linkedin (e.g. Linkedin Groups) and other networking groups for that matter if you have not already done so as there are various notes and information for job seekers as well as job openings looking to be filled. Speaking of social media and web 2.0 including twitter, I can be found at twitter.com/storageio.

    In the context of StorageIO, I’m off traveling on the road again for what marks the start of a busy and exciting winter and early spring schedule. While I wont be able to attend the big events in Washington DC or wine tasting with friends in the Sydney (Oz) area this week, I will be in San Jose, CA (Do you know the way to San Jose?) key noting at the SNIA Symposium and then at a private event in Tucson, AZ (Sorry, not at the bone yard or IBM for this trip).

    At the SNIA event, the audience will be those from the storage and networking industry in general including a mix of vendors and vars, some media and analysts and a few IT customers. The title for my keynote talk at SNIA this week will be "Storage Industry Update V2.009: Chaos and Opportunity ?What?s the Buzz!". As for the theme, well, to say that times are tough would be an understatement, yet, with the financial markets and economic chaos, for many originations, the show must go however it?s not business as usual, it?s doing more work, processing and storing more information in a given footprint and at a lower cost than in the past. Yet in all of the current chaos and conditions, there are near term tactical as well as long term strategic opportunities in the storage networking and data management ecosystem.

    In Tucson, the focus will be different with an audience of IT professionals from various size business and a theme of being sponsored by Silverado technologies The theme is Enabling Virtual IT Infrastructure – Trends in Data Management, Storage Management & Security Issues in Virtualized Environments. My keynote talk will be "Storage in a Virtual Data Center: Performance, Availability, Security and Data Protection". The session looks at storage and networking trends, technologies and techniques to support and enable a virtual data center.

    In addition to this weeks schedule, other upcoming events include a speaking engagement on "The Green and Virtual Data Center" at an event in Cancun in early February, stops in Dallas, Tampa, Miami, Los Angles, Birmingham and Cincinnati on the Techtarget custom events tour train as well as Las Vegas and others in April and beyond in addition to other activities. Check out the StorageIO events page for more information on these and other activities in a location near you. If you are in either San Jose or Tucson this week, or in any of the other upcoming locations, come on out, stop by and say hello as it would be great to catch up and hear what’s the buzz.

    Cheers – gs

    Tiered Communication and Media Venues

    Storage I/O trends

    Someone recently ask me what have I been doing as they had not seen or heard anything from me in a longtime on the web which had me a bit puzzled. Then it dawned on me, perhaps the person was focused on reading or following just one of the many different venues that I’m involved with around the world ranging from print, to web to live-in person to social networking and perhaps a site that I have not been doing much with as of late. On the flip side, I hear from others about how much they see and hear, good bad or indifferent and of all the different venues I’m involved with wondering how its all done or possible and how big of an army do I have to support all the content and venues.

    Well, that got me to thinking a bit about how people have various preferences for how they get or share information. Pondering all the different mediums available for disseminating, receiving and sharing information and discussion, do you have a preferred medium, perhaps vetted via a traditional publisher or publication or un-vetted via the rapid fire quick pace world of Twitter, IM, personal blogs and social networking?

    Do Webs, Blogs, Twitter, IM, Email, Articles, Books, Conferences, Podcasts, Magazines and other communication mediums fall under the class of tiered media and communications? IMHO sure, to each their own or many preferences.

    What do these have to do with servers, storage, I/O networks and associated data management technologies and techniques? Simple, they are all forms of communications and information exchange that different people have preferences for getting or sharing information, news and opinions.

    Now what does any of this have to do with myself and StorageIO? Simple, I realize that people have their own preferences on how they get or share information and thus give and take part in different venues and using various mediums around the world. How is StorageIO using and participating in these various mediums and venues? Read-on and see some examples. So here’s my take and what I’m doing with StorageIO to take part with different people using several diverse forms or mediums.

    For some, its via web sites such as the main StorageIO web site (www.storageio.com) where information is added with regards to news, events, books, tips and articles, white papers and reports, services and experience among other content material or information.

    StorageIO website www.storageio.com

    Some people prefer traditionally published, printed and vetted content such as "Resilient Storage Networks" (Elsevier) ISBN-10: 1555583113 or ISBN-13: 978-1555583118 or "The Green and Virtual Data Center" (Auerbach) ISBN-10: 1420086669 or ISBN-13: 978-1420086669 as well as digital versions of published books like those on Kindle.

    Books by StorageIO at www.storageio.com/books.html

    Yet another venue are events such as conferences, seminars, custom events or other live in person meetings such as those found on the StorageIO events page.

    Events at www.storageio.com/events.html

    Some people like reading blogs such as Gregs’ StorageIO Blog (www.storageioblog.com) which can also be accessed via the main StorageIO web site (www.storageio.com).

    StorageIO Blog

    For other people, the preference is reading about information, industry trends and perspectives, quotes and interviews via traditional news sources, both IT industry related as well as market verticals such as those among others at the StorageIO in the News page.

    StorageIO in the news at www.storageio.com/news.html

    Another preference is to get information via pod cast, web cast or videos including those found here, here, here, and here among others.

    Podcasts with StorageIO

    Then the new and emerging mediums including Twitter, Facebook, Friendfeed, Plaxo, Technorati, and Linkedin, among others.

    StorageIO on twitter at www.twitter/storageio

    While the number of print based industry specific publications is on the decline, there are still some venues that print monthly, bi-monthly or quarterly venues of their pubs also digital versions to compliment web-based content such as searchstorage, enterprise storage forum and many others.

    StorageIO in Print (physical and virtual)

    Did I answer the question of how StorageIO is using and participating in different venues? If not, check out those mentioned above to learn and see more. However in a nutshell, there is a mix of working with existing venues ranging from books, to articles in journals, tips and commentary in news and other venues. There are also industry trends and perspectives white papers and solution briefs, web casts, pod casts and videos. There are live in person participating at conferences, seminars and custom events as well as regular updates on the web site and blogsite. For those who are into real-time, even more so than a blog, then there are the social sites including twitter or networking sites including Linkedin among others not to mention RSS feeds.

    Do you prefer to get news and information as it happens, or, perhaps even before it happens as the story is still un-folding, or, perhaps to wait and get the story with insight and perspectives along with the story behind the story?

    Do you have a preferred venue and medium for getting and enhancing information, or perhaps some combination of the above or others including Instant Messaging such as AOL (storageio), or email (info at storageio dot com), RSS, POTS or Plain Old Telephone System or Skype or Snail mail among many others venues, tools or aggregators and so what is it?

    Needless to say, there are plenty of changes and options for getting and giving information and the one thing we can count on being constant is change it self.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved