Cloud conversation, Thanks Gartner for saying what has been said

StorageIO industry trends cloud, virtualization and big data

Thank you Gartner for your statements concurring and endorsing the notion of clouds can be viable, however do your homework, welcome to the club.

Why am I thanking Gartner?

Simple, I appreciate Gartner now saying what has been said for a couple of years hoping it will help to amplify the theme to the Gartner followers and faithful.

Gartner: Cloud storage viable option, but proceed carefully


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Sounds like Gartner has come to the same conclusion on what has been said for several years now in posts, articles, keynotes, presentations, webinars and other venues which is when it comes to IT clouds, don’t be scared. However do your homework, be prepared, do your due diligence, proof of concepts.

Image of clouds, cloud and virtual data storage networking book

Here are some related materials to prepare and plan for IT clouds (public and private):

What is your take on IT clouds? Click here to cast your vote and see what others are thinking about clouds.

Now for those who feel that free information or content is not worth its price, then feel free to go to Amazon and buy some Book copies here, or subscribing to the Kindle version of the StorageIOblog, or contact us for an advisory consultation or other project. For everybody else, enjoy and remember, don’t be scared of clouds, do your homework, be prepared and keep in mind that clouds are a shared responsibility.

Disclosure: I was a Gartner client when I working in an IT organization and then later as a vendor, however not anymore ;).

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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SNW (And other conferences) Want and Need You!

Not to worry, its not yet time for phrases such as “Ask not what a conference can do for you, ask what you can do for a conference…”, at least I hope until some clever marketer tries that theme to stimulate conference participation short of an IT conference bailout package.

Uncle Conference wants you!

Conferences Want and Need You

Last week I received as did many other IT industry analyst, bloggers, consultants, media and press an invitation to apply and be considered for free admission (they waive the $1,000+ registration fee) to attend and cover the upcoming Computerworld/IDG and SNIA co-produced Storage Networking World (SNW) event in Orlando April 2009. Ok, nothing out of the ordinary here, as there are several events that do the same thing where you are sent out an invite to apply and attend and if accepted to attend, your registration fee is waived. Meanwhile other venues simply send you the pre-accepted invite and thanks for prior participating forgoing the whole apply, register and be accepted game.

What I find interesting here is that out of all the usual conference, expos, seminars and so forth that I get invited to attend, or to keynote and speak at, two stood out this past week. Those being SNW and the other being upstart The Business Development (BD) Event to be held in Boston in June 2009. Big vendor centric shows like EMCworld and VMworld among others will probably continue albeit with some fine tuning. While some vendors are cutting back or postponing their customer, or media and analyst events, as well as some of the large mega analyst firms like Gartner among others are cutting back or canceling their conferences due to tough economic times, events like the TechTarget Storage Decisions which are IT customer/user focused events are being fine tuned to be more effective as well as taking the message to the people who are under travel and time restrictions via custom local events and seminars.

Likewise, traditional big industry vertical shows like SNW are having to get more aggressive to get both their paying customers (e.g. vendor sponsors, media sponsors, people who pay the registration fee) to show up and participate as well as to get the industry analysts, bloggers, consultants, media and press to show up and cover the event. I’m guessing Jon Toigo over at Drunkendata must be salivating given some of his past posts that SNW is issuing announcements on MSNBC and other venues via Marketwire inviting industry media and analyst to attend the spring SNW. I wonder if Jon Toigo will be issuing similar announcements to all industry media and analyst or if his upcoming C4 conference in May will be an exclusive and by invitation only event?

In the face of all of these changes, there’s also a new upstart event for business development and networking amongst vendors, vars, press, media, analyst, customers, consultants and others, something that SNW used to be known for the storage industry as the place to go. In June 2009, a new event, "The BD Event" will be held in Boston with a simple value proposition, avoid the high costs and restrictions of some other venues, for a relatively small fee to basically cover cost, show up and meet and do some business.

What does this all mean and what will I be doing in 2009 regarding industry activities, seminars, shows, conferences and events?

I’m pleased to announce (don’t worry, I wont be issuing a press release as I did that this past week for my new book) that I have been accepted to attend SNW in Orlando, now I need to decide if I’m actually going to attend or not. I may end up doing what I did last fall which is fly in for a day for some meetings and tie into some other activities in the area.

I like the theme of the BD event in June and have it penciled in however have not committed with the Duplessie’s yet. Storage Decisions will be on the calendar as its a great place for meeting with and hearing what’s on the mind of the IT professionals as opposed to hearing it second or third hand from others. As for other venues and events, there will be more posted on the StorageIO events page through out the year.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Hitting The Road Again

The phrase hitting the road can have different meaning these days with rash of layoffs, cutbacks, right-sizing and so forth that are hitting companies of all sizes include IT manufacturer, services, media and even analysts firms of the like of giant Gartner (who also canceled some of their upcoming shows/conferences) and Forseters among others large firms.

For those unfortunate who have been caught up in the various recent market dynamics and job cuts, best wishes and good luck. What I have been telling people who have been contacting me for referrels, references, looking to be hired and so forth is to check-out Carter Lusher on twitter and his blog site over at SageCircle (A site for Analyst Relations-AR folks). Also check-out Jeremiah Owyang of Forrester blog, both of whom have some tips and other useful information including how to use and leverage social media tools including twitter among others. Don’t forget the various groups within Linkedin (e.g. Linkedin Groups) and other networking groups for that matter if you have not already done so as there are various notes and information for job seekers as well as job openings looking to be filled. Speaking of social media and web 2.0 including twitter, I can be found at twitter.com/storageio.

In the context of StorageIO, I’m off traveling on the road again for what marks the start of a busy and exciting winter and early spring schedule. While I wont be able to attend the big events in Washington DC or wine tasting with friends in the Sydney (Oz) area this week, I will be in San Jose, CA (Do you know the way to San Jose?) key noting at the SNIA Symposium and then at a private event in Tucson, AZ (Sorry, not at the bone yard or IBM for this trip).

At the SNIA event, the audience will be those from the storage and networking industry in general including a mix of vendors and vars, some media and analysts and a few IT customers. The title for my keynote talk at SNIA this week will be "Storage Industry Update V2.009: Chaos and Opportunity ?What?s the Buzz!". As for the theme, well, to say that times are tough would be an understatement, yet, with the financial markets and economic chaos, for many originations, the show must go however it?s not business as usual, it?s doing more work, processing and storing more information in a given footprint and at a lower cost than in the past. Yet in all of the current chaos and conditions, there are near term tactical as well as long term strategic opportunities in the storage networking and data management ecosystem.

In Tucson, the focus will be different with an audience of IT professionals from various size business and a theme of being sponsored by Silverado technologies The theme is Enabling Virtual IT Infrastructure – Trends in Data Management, Storage Management & Security Issues in Virtualized Environments. My keynote talk will be "Storage in a Virtual Data Center: Performance, Availability, Security and Data Protection". The session looks at storage and networking trends, technologies and techniques to support and enable a virtual data center.

In addition to this weeks schedule, other upcoming events include a speaking engagement on "The Green and Virtual Data Center" at an event in Cancun in early February, stops in Dallas, Tampa, Miami, Los Angles, Birmingham and Cincinnati on the Techtarget custom events tour train as well as Las Vegas and others in April and beyond in addition to other activities. Check out the StorageIO events page for more information on these and other activities in a location near you. If you are in either San Jose or Tucson this week, or in any of the other upcoming locations, come on out, stop by and say hello as it would be great to catch up and hear what’s the buzz.

Cheers – gs

From ILM to IIM, Is this a solution sell looking for a problem?

Storage I/O trends

Enterprise Storage Forum has a new piece about what could be the successor to ILM from a marketing rallying cry perspective in the form of Intelligent Information Management (IIM).

Information management is an important topic, however, given tough economic times, can IIM be joined into some other discussions about efficiency and boosting productivity to help justify its cost what ever that cost may be in terms of more hardware, software and people to carry out? With EMC and Gartner banging the drum, it will be interesting to see who else jumps on the IIM bandwagon.

On the other hand, lets see what over variations surface perhaps an VIIM (Virtualized IIM), or a IIMaaS (IIM as a Service), or how about Cloud IIM or GIIM (Green IIM) among others like xIIM where you plug what ever letter you want in front if IIM (something that someone missed out on a few years ago by not grabbing xLM).

While I see the importance of data management, the bottom line is going to be how to budget and build a business case when sustaining business growth in tough economic times is a common theme. Hopefully we can see some business case and justifications that can involve some self-funded, that is, the cost of adopting and deploying IIM is covered by the savings in associated hardware and software management and maintenance fees as well as a means of boosting overall IT and data management productivity.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Thank you Gartner for generating green awareness for my new book: The Green and Virtual Data Center!

Storage I/O trends

The other day Gartner issued a press release about their new findings that Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT.

This however what is missing from the Gartner report and action steps is to also say to read my new book “The Green and Virtual Data Center” (Auerbach).

However in all fairness, since Gartner has not yet seen it, I would seriously doubt that they would endorse anything other than one of their own publications.

Regardless, its great to see Gartner among others joining in and helping to transition industry awareness from Green Hype and help to close the Green gap (read more here and here) and begin addressing core issues that IT organizations can and are addressing to improve efficiency, address costs and enable sustainable business growth in an economic and environmental friendly way.

Thank you Gartner and let me know when and where you want a copy sent for a formal review and endorsement of my new book. Meanwhile, you can learn more at www.thegreenandvirtualdatacenter.com including a variety of green and related power, cooling, floor-space, environmental health and safety-EHS (PCFE) or green topics along with where to pre-order your advance copy from Amazon.com as well as other fine venues around the world.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved