From ILM to IIM, Is this a solution sell looking for a problem?

Storage I/O trends

Enterprise Storage Forum has a new piece about what could be the successor to ILM from a marketing rallying cry perspective in the form of Intelligent Information Management (IIM).

Information management is an important topic, however, given tough economic times, can IIM be joined into some other discussions about efficiency and boosting productivity to help justify its cost what ever that cost may be in terms of more hardware, software and people to carry out? With EMC and Gartner banging the drum, it will be interesting to see who else jumps on the IIM bandwagon.

On the other hand, lets see what over variations surface perhaps an VIIM (Virtualized IIM), or a IIMaaS (IIM as a Service), or how about Cloud IIM or GIIM (Green IIM) among others like xIIM where you plug what ever letter you want in front if IIM (something that someone missed out on a few years ago by not grabbing xLM).

While I see the importance of data management, the bottom line is going to be how to budget and build a business case when sustaining business growth in tough economic times is a common theme. Hopefully we can see some business case and justifications that can involve some self-funded, that is, the cost of adopting and deploying IIM is covered by the savings in associated hardware and software management and maintenance fees as well as a means of boosting overall IT and data management productivity.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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