Server StorageIO Data Infrastructure Insights and Analysis
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Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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Recently while at EMCworld in Las Vegas (Thanks btw to EMC who covered coach airfare and 3 nights hotel) I had the opportunity along with group of other industry analysts and advisors to have a series of small group meeting sessions with key EMC leadership.
These sessions included time with Chairman of the Board of Directors and Chief Executive Officer Joe Tucci, Chairmen of VCE Michael Capellas (who is also on the Cisco Board of Directors), President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services Howard Elias, President and Chief Operating Officer, EMC Information Infrastructure Products Pat Gelsinger, and Executive Vice President and Chief Marketing Officer (CMO) Jeremy Burton.
Joe Tucci is always fun to listen and engage with in small groups and conveys a cordial confidence when you meet face to face. Howard Elias who is now heading up the services business talked about walking the talk with services, public and private cloud including what EMC is doing internally. Michael Capellas had some good insight into what he is doing with VCE, along with his role on the Cisco BOD. Pat Gelsinger had some interesting points however seemed a bit more reserved than in earlier sessions. Jeremy Burton who is normally associated with the effective marketing company or everything movie campaigns at EMC did not use any backdrops, visual aids, theatrics or Vegas style entertainment during his session.
Of the above-mentioned executives, the one that impressed me the most, and talking with other analysts/advisors had similar perspectives was Jeremy Burton. I have seen and heard him talk before in live and virtual venues along with what he is doing to focus EMC messaging and themes.
A common comment and theme in talking with other analysts and advisors was that in five minutes, Jeremy did more to advance, clarify, articulate and explain who EMC is, what they are doing now and for the future.
Image courtesy of EMC.com
Trust was one of the themes of the EMCworld event as it pertains to collaborating with vendors and service providers as well as consultants, advisors and others. Trust is also important for going to the cloud on a public or private basis. It is easy to talk about trust however, it is also something that is earned and is important to keep up and protect. Normally given some of the stigma associated with marketing and or sales, trust too often becomes a punch line or term tossed around with skepticism, cynicism or empty promises. The reason I bring trust up in this discussion was that in Jeremy’s interaction with those in the room, whether others realized it or not, he was working on planting the seeds and establishing the basis for trust.
Does that mean there is automatic trust now in anything that EMC or their marketing organization says or more so than what heard from other organizations? Perhaps some will automatically take what is heard and go with that as gospel however, they may be doing that already. For others who are skeptical by default and do their homework, analysis, research and other related tasks, they may be more likely to give the benefit of the doubt vs. automatically questioning everything looking for multiple confirmations and added fact checking.
As for me, I generally take what any vendor or their pundits say with a grain of salt giving benefit of doubt where applicable unless trust has been previously impacted. In the case of EMC, I generally take what they say with a grain of salt. However, a level of trust and confidence can make validating what they say sometimes easier than with others. This is in part due to knowing where to go internally for details and information including NDA based material and the good job their analyst relations team and other group do on building and keep up relationships.
Does this mean I like EMC more or less than other vendors? It means there is a level of trust, communication, relationship, contact, interaction and access to resources with EMC that might be more or less than with other vendors. Disclosure EMC along with some companies they have acquired have been past clients.
Now back to Jeremy.
What impressed me the most was while other executives were engaging to different degrees, when I asked Jeremy how he and EMC balances entertainment (videos and movies, theatrics), education (expanding knowledge of EMC solutions, technology advancement) and being engaging (not just sales calls, social media, golfing or other in person activities) to drive business economics his response included all three of those aspects.
Ok, I know, some of you should be saying that is the job and role of a marketing person to be an effective communicator which I would agree, however why don’t more marketers do a more effective job of what they do?
In other words, Jeremy educated by sharing what and why they are doing certain things, Jeremy engaged with the entire audience while answering my question however not singular responding to me, he also entertained with some of his answers while also keeping them to the point, not rambling on. Afterwards I had a few minutes to talk one on one with Jeremy without the handlers or others and I can say it was refreshing and as is too of the case with marketers, there is trust.
That does not mean I will take anything verbatim or follow the scripts or other things the truth squads want preached or handed out from EMC, Jeremy or any other vendor for that matter.
I can say that in the few minutes up close and in a smaller setting, EMC has a secret weapon who can do more to build and convey trust and that is Jeremy Burton, hope I am not wrong ;).
Ok, nuff said for now
Cheers Gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)
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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved
EMC Blogger Lounge at EMCworld The day is looking up, it started out early, too early with a 7AM flight to Orlando leaving a nice sunny day in MSP arriving in MCO (that’s Minneapolis and Orlando for those who don’t use IATA airport codes) during a heavy rainstorm with plenty of storm clouds in the area ;) .
Oh, for those concerned about green and flying, the Boeing 757 with a pretty full passenger load of about 150 including two search and rescue dogs (they were in the row behind me) got about 65 miles per gallon per passenger, not to shabby for the 2.5 hour flight.
Once registered at the event, I attended an analyst session this afternoon that included a question and answer discussion session with Joe Tucci and other EMC folks.
Now I’m spending a few minutes in the bloggers lounge (where there are also several twitters as well) having a much needed cappuccino and trying out my flip video camcorder.
Here’s a quick video taken with my new flip video camcorder I won in a raffle giveaway. Plenty of EMC and partner loggers as well as others have been coming and going, some you may even recognize in the video. The flip camcorder is pretty easy to use both in terms of setup, configuration, shooting 1st video, editing, and uploading for use in this blog post from EMCworld.
Time to get ready for some more meetings before a dinner event tonight and more meetings over the next couple of days, now back to your regularly scheduled programming, nuff said for now.
BTW – Anyone going to the Brocade margaritaville event tomorrow night in Orlando, just received my orange wrist band!
Cheers gs
Greg Schulz – StorageIO, Author “Cloud and Virtual Data Storage Networking” (CRC Press) and “The Green and Virtual Data Center” (CRC)
Not to worry, its not yet time for phrases such as “Ask not what a conference can do for you, ask what you can do for a conference…”, at least I hope until some clever marketer tries that theme to stimulate conference participation short of an IT conference bailout package.
Conferences Want and Need You | Last week I received as did many other IT industry analyst, bloggers, consultants, media and press an invitation to apply and be considered for free admission (they waive the $1,000+ registration fee) to attend and cover the upcoming Computerworld/IDG and SNIA co-produced Storage Networking World (SNW) event in Orlando April 2009. Ok, nothing out of the ordinary here, as there are several events that do the same thing where you are sent out an invite to apply and attend and if accepted to attend, your registration fee is waived. Meanwhile other venues simply send you the pre-accepted invite and thanks for prior participating forgoing the whole apply, register and be accepted game. |
Likewise, traditional big industry vertical shows like SNW are having to get more aggressive to get both their paying customers (e.g. vendor sponsors, media sponsors, people who pay the registration fee) to show up and participate as well as to get the industry analysts, bloggers, consultants, media and press to show up and cover the event. I’m guessing Jon Toigo over at Drunkendata must be salivating given some of his past posts that SNW is issuing announcements on MSNBC and other venues via Marketwire inviting industry media and analyst to attend the spring SNW. I wonder if Jon Toigo will be issuing similar announcements to all industry media and analyst or if his upcoming C4 conference in May will be an exclusive and by invitation only event?
In the face of all of these changes, there’s also a new upstart event for business development and networking amongst vendors, vars, press, media, analyst, customers, consultants and others, something that SNW used to be known for the storage industry as the place to go. In June 2009, a new event, "The BD Event" will be held in Boston with a simple value proposition, avoid the high costs and restrictions of some other venues, for a relatively small fee to basically cover cost, show up and meet and do some business.
What does this all mean and what will I be doing in 2009 regarding industry activities, seminars, shows, conferences and events?
I’m pleased to announce (don’t worry, I wont be issuing a press release as I did that this past week for my new book) that I have been accepted to attend SNW in Orlando, now I need to decide if I’m actually going to attend or not. I may end up doing what I did last fall which is fly in for a day for some meetings and tie into some other activities in the area.
I like the theme of the BD event in June and have it penciled in however have not committed with the Duplessie’s yet. Storage Decisions will be on the calendar as its a great place for meeting with and hearing what’s on the mind of the IT professionals as opposed to hearing it second or third hand from others. As for other venues and events, there will be more posted on the StorageIO events page through out the year.
Ok, nuff said for now
Cheers gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)
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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved
The TechTarget Storage Media Group has posted on Bitpipe the session presentations from the recent fall (November 17-19th) 2008 San Francisco Storage Decisions event. If you have never been to a Storage Decisions event, it?s a great venue for meeting with IT and storage professionals as well as vendors who also show up to show their wares and meet with the attendees. Make no mistake about it, Storage Decisions is not a vendor to vendor meet and industry network event like SNW or a vendor sponsored user group like VMworld or EMCworld, rather, its focused on the IT and storage professional and encourages speakers to be frank and candid in their discussions of technologies, techniques and even of vendors and their solutions.
In addition to doing a keynote session Wednesday evening November 19th on ?Hot Storage Topics for Channel Professionals? at the Storage Strategies for Channel Professionals Dinner event, I also did two presentations at Storage Decisions one in the management and executive track Management and Executive Track on Green and Efficient Storage , an (updated version from what was covered in September 2008 at New York) timely theme given my new book ?The Green and Virtual Data Center? (Auerbach) along with another session in the Storage and capacity management track of ?Clustered and Grid Storage — From SMB, to Scientific, to Social Networking and Web 2.0? (also updated from September 2008)
View the entire list of all Storage Decisions sessions here.
A big thanks to all who came out last week in San Francisco at Storage Decisions and who attended the sessions enabling great discussion and insight both during the sessions, as well as during lunches, breaks and exhibition hours.
Cheers gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved
Earlier this week I had the pleasure of presenting a keynote talk (“Storage Industry Trends and Perspectives: Beyond Hype and Green Washing”) at the Dutch StorageExpo (produced by VNU Exhibitions Europe) event in Utrecht the Netherlands which was co-located in the ultra large Jaarbeurs congress center (e.g. convention center) along with concurrent shows for Linux, Security and networking making for a huge show and exhibition, almost a mini scaled down version of cebit or VMworld or EMCworld like event.
Congratulations and many thanks to Marloes van den Berg of VNU Exhibitions and her team who put together a fantastic and well attended event, not to mention their warm and gracious Dutch hospitality.
European shows and events are different than those in the U.S. in that at European events, the focus is more on meeting, building and maintaining relationships and less on “Uui Gui” demos or marketing sales pitches involving complex demos and technology displays found at many U.S. events.
Granted, their are indeed product demos and technology to look at and talk about, and rest assured, the conversations and discussions when involving technology get right to the point and often much more direct. There is also a more relaxed aspect as seen in the many booths or stands as they are called, many of which have bars that serve up coffee in the morning as well as snacks and other beverages (the Hienken in Holland is much better than what is shipped to the U.S.) over which to discuss and have conversations about various topics, issues and technolgies.
Many of the issues being faced by the Europeans are similar to those being faced by IT organizations in North America as well as elsewhere in the world including limits or issues around power, cooling, floor-space footprints, economics, doing more with less to boost productivity and enhance efficieinecy while sustaining business growth without impacting service delivery or service levels. BC/DR, data proteciton and data security, virtualizaiton were all topics of interest and points of discussions among others.
I had the opportunity to meet several new people both from IT organizations, vars or resellers, consultants, vendors and media along with putting a face to a name of people I had meet virtually in the past not to mention re-connect with others that I have known from the past whom it was great to have had a chance to re-connect with.
Thanks to all of those who attended both the key note session on Wednesday afternoon as well as to those who were at Monday’s all day seminar organized by Gert Brouwer or Brouwer consultancy in Nijkerk, I really enjoyed the conversations and perspectives of everyone I had a chance to meet with this past week and look forward to future conversations.
Cheers gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)
twitter @storageio
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved
