More Data Footprint Reduction (DFR) Material

This is part of an ongoing series of short industry trends and perspectives (ITP) blog posts briefs based on what I am seeing and hearing in my conversations with IT professionals on a global basis.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, videos, podcasts, webcasts as well as solution brief content found a www.storageioblog.com/reports and www.storageio.com/articles.

If you recall from previous posts including here, here or here among others, Data Footprint Reduction (DFR) is a collection of tools, technologies and best practices for addressing growing data storage management and cost impacts.

DFR encompasses many different tools, techniques and technologies across various applications ranging from active or primary storage to secondary and inactive along with backup and archive.

Some of the technologies techniques and technologies include archiving, backup modernization, compression, data management, dedupe, space saving snapshots and thin provisioning among others.

Following are some links to various articles and commentary pertaining to DFR:

  • Using DFR including dedupe and compression to defry storage and management costs
  • Deduplicate, compress and defray costs of data storage management
  • Virtual tape libraries: Old backup technology holdover or gateway to the future?
  • As well as here, here or here

In the spirit of DFR, that is doing more with less, nuff said (for now).

Of course let me know what your thoughts and perspectives are on this and other related topics.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

What is DFR or Data Footprint Reduction?

What is DFR or Data Footprint Reduction?

What is DFR or Data Footprint Reduction?

Updated 10/9/2018

What is DFR or Data Footprint Reduction?

Data Footprint Reduction (DFR) is a collection of techniques, technologies, tools and best practices that are used to address data growth management challenges. Dedupe is currently the industry darling for DFR particularly in the scope or context of backup or other repetitive data.

However DFR expands the scope of expanding data footprints and their impact to cover primary, secondary along with offline data that ranges from high performance to inactive high capacity.

Consequently the focus of DFR is not just on reduction ratios, its also about meeting time or performance rates and data protection windows.

This means DFR is about using the right tool for the task at hand to effectively meet business needs, and cost objectives while meeting service requirements across all applications.

Examples of DFR technologies include Archiving, Compression, Dedupe, Data Management and Thin Provisioning among others.

Read more about DFR in Part I and Part II of a two part series found here and here.

Where to learn more

Learn more about data footprint reducton (DFR), data footprint overhead and related topics via the following links:

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What this all means

That is all for now, hope you find these ongoing series of current or emerging Industry Trends and Perspectives posts of interest.

Ok, nuff said, for now.

Cheers Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2018. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

August 2010 StorageIO News Letter

StorageIO News Letter Image
August 2010 Newsletter

Welcome to the August Summer Wrap Up 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the June 2010 edition building on the great feedback received from recipients.
Items that are new in this expanded edition include:

  • Out and About Update
  • Industry Trends and Perspectives (ITP)
  • Featured Article

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the August 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Back to school shopping: Dude, Dell Digests 3PAR Disk storage

Dell

No sooner has the dust settled from Dells other recent acquisitions, its back to school shopping time and the latest bargain for the Round Rock Texas folks is bay (San Francisco) area storage vendor 3PAR for $1.15B. As a refresh, some of Dells more recent acquisitions including a few years ago $1.4B for EqualLogic, $3.9B for Perot systems not to mention Exanet, Kace and Ocarina earlier this year. For those interested, as of April 2010 reporting figures found here, Dell showed about $10B USD in cash and here is financial information on publicly held 3PAR (PAR).

Who is 3PAR
3PAR is a publicly traded company (PAR) that makes a scalable or clustered storage system with many built in advanced features typically associated with high end EMC DMX and VMAX as well as CLARiiON, in addition to Hitachi or HP or IBM enterprise class solutions. The Inserv (3PARs storage solution) combines hardware and software providing a very scalable solution that can be configured for smaller environments or larger enterprise by varying the number of controllers or processing nodes, connectivity (server attachment) ports, cache and disk drives.

Unlike EqualLogic which is more of a mid market iSCSI only storage system, the 3PAR Inserv is capable of going head to head with the EMC CLARiiON as well as DMC or VMAX systems that support a mix of iSCSI and Fibre Channel or NAS via gateway or appliances. Thus while there were occasional competitive situations between 3PAR and Dell EqualLogic, they for the most part were targeted at different market sectors or customers deployment scenarios.

What does Dell get with 3PAR?

  • A good deal if not a bargain on one of the last new storage startup pure plays
  • A public company that is actually generating revenue with a large and growing installed base
  • A seasoned sales force who knows how to sell into the enterprise storage space against EMC, HP, IBM, Oracle/SUN, Netapp and others
  • A solution that can scale in terms of functionality, connectivity, performance, availability, capacity and energy efficiency (PACE)
  • Potential route to new markets where 3PAR has had success, or to bridge gaps where both have played and competed in the past
  • Did I say a company with an established footprint of installed 3PAR Inserv storage systems and good list of marquee customers
  • Ability to sell a solution that they own the intellectual property (IP) instead of that of partner EMC
  • Plenty of IP that can be leveraged within other Dell solutions, not to mention combine 3PAR with other recently acquired technologies or companies.

On a lighter note, Dell picks up once again Marc Farley who was with them briefly after the EqualLogic acquisition who then departed to 3PAR where he became director of social media including launch of Infosmack on Storage Monkeys with co host Greg Knieriemen (@Knieriemen). Of course the twitter world and traditional coconut wires are now speculating where Farley will go next that Dell may end up buying in the future.

What does this mean for Dell and their data storage portfolio?
While in no ways all inclusive or comprehensive, table 1 provides a rough framework of different price bands, categories, tiers and market or application segments requiring various types of storage solutions where Dell can sell into.

 

HP

Dell

EMC

IBM

Oracle/Sun

Servers

Blade systems, rack mount, towers to desktop

Blade systems, rack mount, towers to desktop

Virtual servers with VMware, servers via vBlock servers via Cisco

Blade systems, rack mount, towers to desktop

Blade systems, rack mount, towers to desktop

Services

HP managed services, consulting and hosting supplemented by EDS acquisition

Bought Perot systems (an EDS spin off/out)

Partnered with various organizations and services

Has been doing smaller acquisitions adding tools and capabilities to IBM global services

Large internal consulting and services as well as Software as a Service (SaaS) hosting, partnered with others

Enterprise storage

XP (FC, iSCSI, FICON for mainframe and NAS with gateway) which is OEMed from Hitachi Japan parent of HDS

3PAR (iSCSI and FICON or NAS with gateway) replaces EMC CLARiiON or perhaps rare DMX/VMAX at high end?

DMX and VMAX

DS8000

Sun resold HDS version of XP/USP however Oracle has since dropped it from lineup

Data footprint impact reduction

Dedupe on VTL via Sepaton plus HP developed technology or OEMed products

Dedupe in OEM or partner software or hardware solutions, recently acquired Ocarina

Dedupe in Avamar, Datadomain, Networker, Celerra, Centera, Atmos. CLARiiON and Celerra compression

Dedupe in various hardware and software solutions, source and target, compression with Storwize

Dedupe via OEM VTLs and other sun solutions

Data preservation

Database and other archive tools, archive storage

OEM solutions from EMC and others

Centera and other solutions

Various hardware and software solutions

Various hardware and software solutions

General data protection (excluding logical or physical security and DLP)

Internal Data Protector software plus OEM, partners with other software, various VTL, TL and target solutions as well as services

OEM and resell partner tools as well as Dell target devices and those of partners. Could this be a future acquisition target area?

Networker and Avamar software, Datadomain and other targets, DPA management tools and Mozy services

Tivoli suite of software and various hardware targets, management tools and cloud services

Various software and partners tools, tape libraries, VTLs and online storage solutions

Scale out, bulk, or clustered NAS

eXtreme scale out, bulk and clustered storage for unstructured data applications

Exanet on Dell servers with shared SAS, iSCSI or FC storage

Celerra and ATMOS

IBM SONAS or N series (OEM from NetApp)

ZFS based solutions including 7000 series

General purpose NAS

Various gateways for EVA or MSA or XP, HP IBRIX or Polyserve based as well as Microsoft WSS solutions

EMC Celerra, Dell Exanet, Microsoft WSS based. Acquisition or partner target area?

Celerra

N Series OEMed from Netapp as well as growing awareness of SONAS

ZFS based solutions. Whatever happened to Procom?

Mid market multi protocol block

EVA (FC with iSCSI or NAS gateways), LeftHand (P Series iSCSI) for lowered of this market

3PAR (FC and iSCSI, NAS with gateway) for mid to upper end of this market, EqualLogic (iSCSI) for the lower end of the market, some residual EMC CX activity phases out over time?

CLARiiON (FC and iSCSI with NAS via gateway), Some smaller DMX or VMAX configurations for mid to upper end of this market

DS5000, DS4000 (FC and iSCSI with NAS via a gateway) both OEMed from LSI, XIV and N series (Netapp)

7000 series (ZFS and Sun storage software running on Sun server with internal storage, optional external storage)

6000 series

Scalable SMB iSCSI

LeftHand (P Series)

EqualLogic

Celerra NX, CLARiiON AX/CX

XIV, DS3000, N Series

2000
7000

Entry level shared block

MSA2000 (iSCSI, FC, SAS)

MD3000 (iSCSI, FC, SAS)

AX (iSCSI, FC)

DS3000 (iSCSI, FC, SAS), N Series (iSCSI, FC, NAS)

2000
7000

Entry level unified multi function

X (not to be confused with eXtreme series) HP servers with Windows Storage Software

Dell servers with Windows Storage Software or EMC Celerra

Celerra NX, Iomega

xSeries servers with Microsoft or other software installed

ZFS based solutions running on Sun servers

Low end SOHO

X (not to be confused with eXtreme series) HP servers with Windows Storage Software

Dell servers with storage and Windows Storage Software. Future acqustion area perhaps?

Iomega

 

 

Table 1: Sampling of various tiers, architectures, functionality and storage solution options

Clarifying some of the above categories in table 1:

Servers: Application servers or computers running Windows, Linux, HyperV, VMware or other applications, operating systems and hypervisors.

Services: Professional and consulting services, installation, break fix repair, call center, hosting, managed services or cloud solutions

Enterprise storage: Large scale (hundreds to thousands of drives, many front end as well as back ports, multiple controllers or storage processing engines (nodes), large amount of cache and equally strong performance, feature rich functionality, resilient and scalable.

Data footprint impact reduction: Archive, data management, compression, dedupe, thin provision among other techniques. Read more here and here.

Data preservation: Archiving for compliance and non regulatory applications or data including software, hardware, services.

General data protection: Excluding physical or logical data security (firewalls, dlp, etc), this would be backup/restore with encryption, replication, snapshots, hardware and software to support BC, DR and normal business operations. Read more about data protection options for virtual and physical storage here.

Scale out NAS: Clustered NAS, bulk unstructured storage, cloud storage system or file system. Read more about clustered storage here. HP has their eXtreme X series of scale out and bulk storage systems as well as gateways. These leverage IBRIX and Polyserve which were bought by HP as software, or as a solution (HP servers, storage and software), perhaps with optional data reduction software such as Ocarina OEMed by Dell. Dell now has Exanet which they bought recently as software, or as a solution running on Dell servers, with either SAS, iSCSI or FC back end storage plus optional data footprint reduction software such as Ocarina. IBM has GPFS as a software solution running on IBM or other vendors servers with attached storage, or as a solution such as SONAS with IBM servers running software with IBM DS mid range storage. IBM also OEMs Netapp as the N series.

General purpose NAS: NAS (NFS and CIFS or optional AFP and pNFS) for everyday enterprise (or SME/SMB) file serving and sharing

Mid market multi protocol block: For SMB to SME environments that need scalable shared (SAN) scalable block storage using iSCSI, FC or FCoE

Scalable SMB iSCSI: For SMB to SME environments that need scalable iSCSI storage with feature rich functionality including built in virtualization

Entry level shared block: Block storage with flexibility to support iSCSI, SAS or Fibre Channel with optional NAS support built in or available via a gateway. For example external SAS RAID shared storage between 2 or more servers configured in a HyeprV or VMware clustered that do not need or can afford higher cost of iSCSI. Another example would be shared SAS (or iSCSI or Fibre Channel) storage attached to a server running storage software such as clustered file system (e.g. Exanet) or VTL, Dedupe, Backup, Archiving or data footprint reduction tools or perhaps database software where higher cost or complexity of an iSCSI or Fibre Channel SAN is not needed. Read more about external shared SAS here.

Entry level unified multifunction: This is storage that can do block and file yet is scaled down to meet ease of acquisition, ease of sale, channel friendly, simplified deployment and installation yet affordable for SMBs or larger SOHOs as well as ROBOs.

Low end SOHO: Storage that can scale down to consumer, prosumer or lower end of SMB (e.g. SOHO) providing mix of block and file, yet priced and positioned below higher price multifunction systems.

Wait a minute, are that too many different categories or types of storage?

Perhaps, however it also enables multiple tools (tiers of technologies) to be in a vendors tool box, or, in an IT professionals tool bin to address different challenges. Lets come back to this in a few moments.

 

Some Industry trends and perspectives (ITP) thoughts:

How can Dell with 3PAR be an enterprise play without IBM mainframe FICON support?
Some would say forget about it, mainframes are dead thus not a Dell objective even though EMC, HDS and IBM sell a ton of storage into those environments. However, fair enough argument and one that 3PAR has faced for years while competing with EMC, HDS, HP, IBM and Fujitsu thus they are versed in how to handle that discussion. Thus the 3PAR teams can help the Dell folks determine where to hunt and farm for business something that many of the Dell folks already know how to do. After all, today they have to flip the business to EMC or worse.

If truly pressured and in need, Dell could continue reference sales with EMC for DMX and VMAX. Likewise they could also go to Bustech and/or Luminex who have open systems to mainframe gateways (including VTL support) under a custom or special solution sale. Ironically EMC has OEMed in the past Bustech to transform their high end storage into Mainframe VTLs (not to be confused with Falconstor or Quantum for open system) as well as Datadomain partnered with Luminex.

BTW, did you know that Dell has had for several years a group or team that handles specialized storage solutions addressing needs outside the usual product portfolio?

Thus IMHO Dells enterprise class focus will be that for open systems large scale out where they will compete with EMC DMX and VMAX, HDS USP or their soon to be announced enhancements, HP and their Hitachi Japan OEMed XP, IBM and the DS8000 as well as the seldom heard about yet equally scalable Fujitsu Eternus systems.

 

Why only 1.15B, after all they paid 1.4B for EqualLogic?
IMHO, had this deal occurred a couple of years ago when some valuations were still flying higher than today, and 3PAR were at their current sales run rate, customer deployment situations, it is possible the amount would have been higher, either way, this is still a great value for both Dell and 3PAR investors, customers, employees and partners.

 

Does this mean Dell dumps EMC?
Near term I do not think Dell dumps the EMC dudes (or dudettes) as there is still plenty of business in the mid market for the two companies. However, over time, I would expect that Dell will unleash the 3PAR folks into the space where normally a CLARiiON CX would have been positioned such as deals just above where EqualLogic plays, or where Fibre Channel is preferred. Likewise, I would expect Dell to empower the 3PAR team to go after additional higher end deals where a DMX or VMAX would have been the previous option not to mention where 3PAR has had success.

This would also mean extending into sales against HP EVA and XPs, IBM DS5000 and DS8000 as well as XIV, Oracle/Sun 6000 and 7000s to name a few. In other words there will be some spin around coopition, however longer term you can read the writing on the wall. Oh, btw, lest you forget, Dell is first and foremost a server company who now is getting into storage in a much bigger way and EMC is first and foremost a storage company who is getting into severs via VMware as well as their Cisco partnerships.

Are shots being fired across each other bows? I will leave that up to you to speculate.

 

Does this mean Dell MD1000/MD3000 iSCSI, SAS and FC disappears?
I do not think so as they have had a specific role for entry level below where the EqualLogic iSCSI only solution fits providing mixed iSCSI, SAS and Fibre Channel capabilities to compete with the HP MSA2000 (OEMed by Dothill) and IBM DS3000 (OEMed from LSI). While 3PAR could be taken down into some of these markets, which would also potentially dilute the brand and thus premium margin of those solutions.

Likewise, there is a play with server vendors to attach shared SAS external storage to small 2 and 4 node clusters for VMware, HyperV, Exchange, SQL, SharePoint and other applications where iSCSI or Fibre Channel are to expensive or not needed or where NAS is not a fit. Another play for the shared external SAS attached is for attaching low cost storage to scale out clustered NAS or bulk storage where software such as Exanet runs on a Dell server. Take a closer look at how HP is supporting their scale out as well as IBM and Oracle among others. Sure you can find iSCSI or Fibre Channel or even NAS back end to file servers. However growing trend of using shared SAS.

 

Does Dell now have too many different storage systems and solutions in their portfolio?
Possibly depending upon how you look at it and certainly the potential is there for revenue prevention teams to get in the way of each other instead of competing with external competitors. However if you compare the Dell lineup with those of EMC, HP, IBM and Oracle/Sun among others, it is not all that different. Note that HP, IBM and Oracle also have something in common with Dell in that they are general IT resource providers (servers, storage, networks, services, hardware and software) as compared to other traditional storage vendors.

Consequently if you look at these vendors in terms of their different markets from consumer to prosumer to SOHO at the low end of the SMB to SME that sits between SMB and enterprise, they have diverse customer needs. Likewise, if you look at these vendors server offerings, they too are diverse ranging from desktops to floor standing towers to racks, high density racks and blade servers that also need various tiers, architectures, price bands and purposed storage functionality.

 

What will be key for Dell to make this all work?
The key for Dell will be similar to that of their competitors which is to clearly communicate the value proposition of the various products or solutions, where, who and what their target markets are and then execute on those plans. There will be overlap and conflict despite the best spin as is always the case with diverse portfolios by vendors.

However if Dell can keep their teams focused on expanding their customer footprints at the expense of their external competition vs. cannibalizing their own internal product lines, not to mention creating or extending into new markets or applications. Consequently Dell now has many tools in their tool box and thus need to educate their solution teams on what to use or sell when, where, why and how instead of just having one tool or a singular focus. In other words, while a great solution, Dell no longer has to respond with the solution to everything is iSCSI based EqualLogic.

Likewise Dell can leverage the same emotion and momentum behind the EqualLogic teams to invigorate and unleash the best with 3PAR teams and solution into or onto the higher end of the SMB, SME and enterprise environments.

Im still thinking that Exanet is a diamond in the rough for Dell where they can install the clustered scalable NAS software onto their servers and use either lower end shared SAS RAID (e.g. MD3000), or iSCSI (MD3000, EqualLogic or 3PAR) or higher end Fibre Channel with 3PAR) for scale out, cloud and other bulk solutions competing with HP, Oracle and IBM. Dell still has the Windows based storage server for entry level multi protocol block and file capabilities as well as what they OEM from EMC.

 

Is Dell done shopping?
IMHO I do not think so as there are still areas where Dell can extend their portfolio and not just in storage. Likewise there are still some opportunities or perhaps bargains out there for fall and beyond acquisitions.

 

Does this mean that Dell is not happy with EqualLogic and iSCSI
Simply put from my perspective talking with Dell customers, prospects, and partners and seeing them all in action nothing could be further from Dell not being happy with iSCSI or EqualLogic. Look at this as being a way to extend the Dell story and capabilities into new markets, granted the EqualLogic folks now have a new sibling to compete with internal marketing and management for love and attention.

 

Isnt Dell just an iSCSI focused company?
A couple of years I was quoted in one of the financial analysis reports as saying that Dell needed to remain open to various forms of storage instead of becoming singularly focused on just iSCSI as a result of the EqualLogic deal. I standby that statement in that Dell to be a strong enterprise contender needs to have a balanced portfolio across different price or market bands, from block to file, from shared SAS to iSCSI to Fibre Channel and emerging FCoE.

This also means supporting traditional NAS across those different price band or market sectors as well as support for emerging and fast growing unstructured data markets where there is a need for scale out and bulk storage. Thus it is great to see Dell remaining open minded and not becoming singularly focused on just iSCSI instead providing the right solution to meet their diverse customer as well as prospect needs or opportunities.

While EqualLogic was and is a very successfully iSCSI focused storage solution not to mention one that Dell continues to leverage, Dell is more than just iSCSI. Take a look at Dells current storage line up as well as up in table 1 and there is a lot of existing diversity. Granted some of that current diversity is via partners which the 3PAR deal helps to address. What this means is that iSCSI continues to grow in popularity however there are other needs where shared SAS or Fibre Channel or FCoE will be needed opening new markets to Dell.

 

Bottom line and wrap up (for now)
This is a great move for Dell (as well as 3PAR) to move up market in the storage space with less reliance on EMC. Assuming that Dell can communicate the what to use when, where, why and how to both their internal teams, partners as well as industry and customers not to mention then execute on, they should have themselves a winner.

Will this deal end up being an even better bargain than when Dell paid $1.4B for EqualLogic?

Not sure yet, it certainly has potential if Dell can execute on their plans without losing momentum in any other their other areas (products).

Whats your take?

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Here are some related links to read more

Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize

Dell

IBM

Over the past couple of weeks there has been a flurry of IT industry activity around data footprint impact reduction with Dell buying Ocarina and IBM acquiring Storwize. For those who want the quick (compacted, reduced) synopsis of what Dell buying Ocarina as well as IBM acquiring Storwize means read the first post in this two part series as well as some of my comments here and here.

This piece and it companion in part I of this two part series is about expanding the discussion to the much larger opportunity for vendors or vars of overall data footprint impact reduction beyond where they are currently focused. Likewise, this is about IT customers realizing that there are more opportunities to address data and storage optimization across your entire organization using various techniques instead of just focusing on backup or vmware virtual servers.

Who is Ocarina and Storwize?
Ocarina is a data and storage management software startup focused on data footprint reduction using a variety of approaches, techniques and algorithms. They differ from the traditional data dedupers (e.g. Asigra, Bakbone, Commvault, EMC Avamar, Datadomain and Networker, Exagrid, Falconstor, HP, IBM Protectier and TSM, Quantum, Sepaton and Symantec among others) by looking at data footprint reduction beyond just backup.

This means looking at how to reduce data footprint across different types of data including videos, image as well as text based documents among others. As a result, the market sweet spot for Ocarina is for general data footprint reduction including static along with active data including entertainment, video surveillance or gaming, reference data, web 2.0 and other bulk storage application data needs (this should compliment Dells recent Exanet acquisition).

What this means is that Ocarina is very well suited to address the rapidly growing amount of unstructured data that may not otherwise be handled as efficiently with by dedupe alone.

Storwize is a data and storage management startup focused on data footprint reduction using inline compression with an emphasis on maintaining performance for reads as well as writes of unstructured as well as structured database data. Consequently the market sweet spot for Storwize is around boosting the capacity of existing NAS storage systems from different vendors without negatively impacting performance. The trade off of the Storwize approach is that you do not get the spectacular data reduction ratios associated with backup centric or focused dedupe, however, you maintain performance associated with online storage that some dedupers dream of.

Both Dell and IBM have existing dedupe solutions for general purpose as well as backup along with other data footprint impact reduction tools (either owned or via partners). Now they are both expanding their focus and reach similar to what others such as EMC, HP, NetApp, Oracle and Symantec among others are doing. What this means is that someone at Dell and IBM see that there is much more to data footprint impact reduction than just a focus on dedupe for backup.

Wait, what does all of this discussion (or read here for background issues, challenges and opportunities) about unstructured data and changing access lifecycles have to do with dedupe, Ocarina and Storwize?

Continue reading on as this is about the expanding opportunity for data footprint reduction across entire organizations. That is, more data is being kept online and expanding data footprint impact needs to be addressed to meet business objectives using various techniques balancing performance, availability, capacity and energy or economics (PACE).

Dell

IBM

What does all of this have to do with IBM buying Storwize and Dell acquiring Ocarina?
If you have not pieced this together yet, let me net it out.

This is about the opportunity to address the organization wide expanding data footprint impact across all applications, types of data as well as tiers of storage to support business growth (more data to store) while maintaining QoS yet reduce per unit costs including management.

This is about expanding the story to the broader data footprint impact reduction from the more narrowly focused backup and dedupe discussion which are still in their infancy on a relative basis to their full market potential (read more here).

Now are you seeing where this is going and fits?

Does this mean IBM and Dell defocus on their existing Dedupe product lines or partners?
I do not believe so, at least as long as their respective revenue prevention departments are kept on the sidelines and off of the field of play. What I mean by this is that the challenge for IBM and Dell is similar to that of what others such as EMC are faced with having diverse portfolios or technology toolboxes. The challenge is messaging to the bigger issues, then aligning the right tool to the task at hand to address given issues and opportunities instead of singularly focused on a specific product causing revenue prevention elsewhere.

As an example, for backup, I would expect Dell to continue to work with its existing dedupe backup centric partners and technologies however find new opportunities to leverage their Ocarina solution. Likewise, IBM I would expect to continue to show customers where Tivoli software based dedupe or Protectier (aka the deduper formerly known as Diligent) or other target based dedupe fits and expand into other data footprint impact areas with Storewize.

Does this change the playing field?
IMHO these moves as well as some previous moves by the likes of EMC and NetApp among others are examples of expanding the scope and dimension of the playing field. That is, the focus is much more than just dedupe for backup or of virtual machines (e.g. VMware vSphere or Microsoft HyperV).

This signals a growing awareness around the much larger and broader opportunity around organization wide data footprint impact reduction. In the broader context some applications or data gets compressed either in application software such as databases, file systems, operating systems or even hypervisors as well as in networks using protocol or bandwidth optimizers as well as inline compression or post processing techniques as has been the case with streaming tape devices for some time.

This also means that where with dedupe the primary focus or marketing angle up until recently has been around reduction ratios, to meet the needs of time or performance sensitive applications data transfer rates also become important.

Hence the role of policy based data footprint reduction where the right tool or technique to meet specific service requirements is applied. For those vendors with a diverse data footprint impact reduction tool kit including archive, compression, dedupe, thin provision among other techniques, I would expect to hear expanded messaging around the theme of applying the right tool to the task at hand.

Does this mean Dell bought Ocarina to accessorize EqualLogic?
Perhaps, however that would then beg the question of why EqualLogic needs accessorizing. Granted there are many EqualLogic along with other Dell sold storage systems attached to Dell and other vendors servers operating as NFS or Windows CIFS file servers that are candidates for Ocarina. However there are also many environments that do not yet include Dell EqualLogic solutions where Ocarina is a means for Dell to extend their reach enabling those organizations to do more with what they have while supporting growth.

In other words, Ocarina can be used to accessorize, or, it can be used to generate and create pull through for various Dell products. I also see a very strong affinity and opportunity for Dell to combine their recent Exanet NAS storage clustering software with Dell servers, storage to create bulk or scale out solutions similar to what HP and other vendors have done. Of course what Dell does with the Ocarina software over time, where they integrate it into their own products as well as OEM to others should be interesting to watch or speculate upon.

Does this mean IBM bought Storwize to accessorize XIV?
Well, I guess if you put a gateway (or software on a server which is the same thing) in front of XIV to transform it into a NAS system, sure, then Storwize could be used to increase the net usable capacity of the XIV installed base. However that is a lot of work and cost for what is on a relative basis a small footprint, yet it is a viable option never the less.

IMHO IBM has much more of a play, perhaps a home run by walking before they run by placing Storwize in front of their existing large installed base of NetApp N series (not to mention targeting NetApps own install base) as well as complimenting their SONAS solutions. From there as IBM gets their legs and mojo, they could go on the attack by going after other vendors NAS solutions with an efficiency story similar to how IBM server groups target other vendors server business for takeout opportunities except in a complimenting manner.

Longer term I would not be surprised to see IBM continue development of the block based IP (as well as file) in the storwize product for deployment in solutions ranging from SVC to their own or OEM based products along with articulating their comprehensive data footprint reduction solution portfolio. What will be important for IBM to do is articulating what solution to use when, where, why and how without confusing their customers, partners and rest of the industry (something that Dell will also have to do).

Some links for additional reading on the above and related topics

Wrap up (for now)

Organizations of all shape and size are encountering some form of growing data footprint impact that currently, or soon will need to be addressed. Given that different applications and types of data along with associated storage mediums or tiers have various performance, availability, capacity, energy as well as economic characteristics multiple data footprint impact reduction tools or techniques are needed. What this all means is that the focus of data footprint reduction is expanding beyond that of just dedupe for backup or other early deployment scenarios.

Note what this means is that dedupe has an even brighter future than where it currently is focused which is still only scratching the surface of potential market adoption as was discussed in part 1 of this series.

However this also means that dedupe is not the only solution to all data footprint reduction scenarios. Other techniques including archiving, compression, data management, thin provisioning, data deletion, tiered storage and consolidation will start to gain respect, coverage discussions and debates.

Bottom line, use the most applicable technologies or combinations along with best practice for the task and activity at hand.

For some applications reduction ratios are an important focus on the tools or modes of operations that achieve those results.

Likewise for other applications where the focus is on performance with some data reduction benefit, tools are optimized for performance first and reduction secondary.

Thus I expect messaging from some vendors to adjust (expand) to those capabilities that they have in their toolboxes (product portfolios) offerings

Consequently, IMHO some of the backup centric dedupe solutions may find themselves in niche roles in the future unless they can diversity. Vendors with multiple data footprint reduction tools will also do better than those with only a single function or focused tool.

However for those who only have a single or perhaps a couple of tools, well, guess what the approach and messaging will be. After all, if all you have is a hammer everything looks like a nail, if all you have is a screw driver, well, you get the picture.

On the other hand, if you are still not clear on what all this means, send me a note, give a call, post a comment or a tweet and will be happy to discuss with you.

Oh, FWIW, if interested, disclosure: Storwize was a client a couple of years ago.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles

Over the past couple of weeks there has been a flurry of IT industry activity around data footprint impact reduction with Dell buying Ocarina and IBM acquiring Storwize. For those who want the quick (compacted, reduced) synopsis of what Dell buying Ocarina as well as IBM acquiring Storwize means read this post here along with some of my comments here and here.

Now, before any Drs or Divas of Dedupe get concerned and feel the need to debate dedupes expanding role, success or applicability, relax, take a deep breath, then read on and take another breath before responding if so inclined.

The reason I mention this is that some may mistake this as a piece against or not in favor of dedupe as it talks about life beyond dedupe which could be mistaken as indicating dedupes diminished role which is not the case (read ahead and see figure 5 to see the bigger picture).

Likewise some might feel that since this piece talks about archiving for compliance and non regulatory situations along with compression, data management and other forms of data footprint reduction they may be compelled to defend dedupes honor and future role.

Again, relax, take a deep breath and read on, this is not about the death of dedupe.

Now for others, you might wonder why the dedupe tongue in check humor mentioned above (which is what it is) and the answer is quite simple. The industry in general is drunk on dedupe and in some cases thus having numbed its senses not to mention having blurred its vision of the even bigger opportunities for the business benefits of data footprint reduction beyond todays backup centric or vmware server virtualization dedupe discussions.

Likewise, it is time for the industry to wake (or sober) up and instead of trying to stuff everything under or into the narrowly focused dedupe bottle. Instead, realize that there is a broader umbrella called data footprint impact reduction which includes among other techniques, dedupe, archive, compression, data management, data deletion and thin provisioning across all types of data and applications. What this means is a broader opportunity or market than what exists or being discussed today leveraging different techniques, technologies and best practices.

Consequently this piece is about expanding the discussion to the larger opportunity for vendors or vars to extend their focus to the bigger world of overall data footprint impact reduction beyond where currently focused. Likewise, this is about IT customers realizing that there are more opportunities to address data and storage optimization across your entire organization using various techniques instead of just focusing on backup.

In other words, there is a very bright future for dedupe as well as other techniques and technologies that fall under the data footprint reduction umbrella including data stored online, offline, near line, primary, secondary, tertiary, virtual and in a public or private cloud..

Before going further however lets take a step back and look at some business along with IT issues, challenges and opportunities.

What is the business and IT issue or challenge?
Given that there is no such thing as a data or information recession shown in figure 1, IT organizations of all size are faced with the constant demand to store more data, including multiple copies of the same or similar data, for longer periods of time.


Figure 1: IT resource demand growth continues

The result is an expanding data footprint, increased IT expenses, both capital and operational, due to additional Infrastructure Resource Management (IRM) activities to sustain given levels of application Quality of Service (QoS) delivery shown in figure 2.

Some common IT costs associated with supporting an increased data footprint include among others:

  • Data storage hardware and management software tools acquisition
  • Associated networking or IO connectivity hardware, software and services
  • Recurring maintenance and software renewal fees
  • Facilities fees for floor space, power and cooling along with IT staffing
  • Physical and logical security for data and IT resources
  • Data protection for HA, BC or DR including backup, replication and archiving


Figure 2: IT Resources and cost balancing conflicts and opportunities

Figure 2 shows the result is that IT organizations of all size are faced with having to do more with what they have or with less including maximizing available resources. In addition, IT organizations often have to overcome common footprint constraints (available power, cooling, floor space, server, storage and networking resources, management, budgets, and IT staffing) while supporting business growth.

Figure 2 also shows that to support demand, more resources are needed (real or virtual) in a denser footprint, while maintaining or enhancing QoS plus lowering per unit resource cost. The trick is improving on available resources while maintaining QoS in a cost effective manner. By comparison, traditionally if costs are reduced, one of the other curves (amount of resources or QoS) are often negatively impacted and vice versa. Meanwhile in other situations the result can be moving problems around that later resurface elsewhere. Instead, find, identify, diagnose and prescribe the applicable treatment or form of data footprint reduction or other IT IRM technology, technique or best practices to cure the ailment.

What is driving the expanding data footprint?
Granted more data can be stored in the same or smaller physical footprint than in the past, thus requiring less power and cooling per Gbyte, Tbyte or PByte. Data growth rates necessary to sustain business activity, enhanced IT service delivery and enable new applications are placing continued demands to move, protect, preserve, store and serve data for longer periods of time.

The popularity of rich media and Internet based applications has resulted in explosive growth of unstructured file data requiring new and more scalable storage solutions. Unstructured data includes spreadsheets, Power Point, slide decks, Adobe PDF and word documents, web pages, video and audio JPEG, MP3 and MP4 files. This trend towards increasing data storage requirements does not appear to be slowing anytime soon for organizations of all sizes.

After all, there is no such thing as a data or information recession!

Changing data access lifecycles
Many strategies or marketing stories are built around the premise that shortly after data is created data is seldom, if ever accessed again. The traditional transactional model lends itself to what has become known as information lifecycle management (ILM) where data can and should be archived or moved to lower cost, lower performing, and high density storage or even deleted where possible.

Figure 3 shows as an example on the left side of the diagram the traditional transactional data lifecycle with data being created and then going dormant. The amount of dormant data will vary by the type and size of an organization along with application mix. 


Figure 3: Changing access and data lifecycle patterns

However, unlike the transactional data lifecycle models where data can be removed after a period of time, Web 2.0 and related data needs to remain online and readily accessible. Unlike traditional data lifecycles where data goes dormant after a period of time, on the right side of figure 3, data is created and then accessed on an intermittent basis with variable frequency. The frequency between periods of inactivity could be hours, days, weeks or months and, in some cases, there may be sustained periods of activity.

A common example is a video or some other content that gets created and posted to a web site or social networking site such as Face book, Linked in, or You Tube among others. Once the content is discussed, while it may not change, additional comment and collaborative data can be wrapped around the data as additional viewers discover and comment on the content. Solution approaches for the new category and data lifecycle model include low cost, relative good performing high capacity storage such as clustered bulk storage as well as leveraging different forms of data footprint reduction techniques.

Given that a large (and growing) percentage of new data is unstructured, NAS based storage solutions including clustered, bulk, cloud and managed service offerings with file based access are gaining in popularity. To reduce cost along with support increased business demands (figure 2), a growing trend is to utilize clustered, scale out and bulk NAS file systems that support NFS, CIFS for concurrent large and small IOs as well as optionally pNFS for large parallel access of files. These solutions are also increasingly being deployed with either built in or add on accessorized data footprint reduction techniques including archive, policy management, dedupe and compression among others.

What is your data footprint impact?
Your data footprint impact is the total data storage needed to support your various business application and information needs. Your data footprint may be larger than how much actual data storage you have as seen in figure 4. In Figure 4, an example is an organization that has 20TBytes of storage space allocated and being used for databases, email, home directories, shared documents, engineering documents, financial and other data in different formats (structured and unstructured) not to mention varying access patterns.


Figure 4: Expanding data footprint due to data proliferation and copies being retained

Of the 20TBytes of data allocated and used, it is very likely that the consumed storage space is not 100 percent used. Database tables may be sparsely (empty or not fully) allocated and there is likely duplicate data in email and other shared documents or folders. Additionally, of the 20TBytes, 10TBytes are duplicated to three different areas on a regular basis for application testing, training and business analysis and reporting purposes.

The overall data footprint is the total amount of data including all copies plus the additional storage required for supporting that data such as extra disks for Redundant Array of Independent Disks (RAID) protection or remote mirroring.

In this overly simplified example, the data footprint and subsequent storage requirement are several times that of the 20TBytes of data. Consequently, the larger the data footprint the more data storage capacity and performance bandwidth needed, not to mention being managed, protected and housed (powered, cooled, situated in a rack or cabinet on a floor somewhere).

Data footprint reduction techniques
While data storage capacity has become less expensive on a relative basis, as data footprint continue to expand in order to support business requirements, more IT resources will be needed to be made available in a cost effective, yet QoS satisfying manner (again, refer back to figure 2). What this means is that more IT resources including server, storage and networking capacity, management tools along with associated software licensing and IT staff time will be required to protect, preserve and serve information.

By more effectively managing the data footprint across different applications and tiers of storage, it is possible to enhance application service delivery and responsiveness as well as facilitate more timely data protection to meet compliance and business objectives. To realize the full benefits of data footprint reduction, look beyond backup and offline data improvements to include online and active data using various techniques such as those in table 1 among others.

There are several methods (shown in table 1) that can be used to address data footprint proliferation without compromising data protection or negatively impacting application and business service levels. These approaches include archiving of structured (database), semi structured (email) and unstructured (general files and documents), data compression (real time and offline) and data deduplication.

 

Archiving

Compression

Deduplication

When to use

Structured (database), email and unstructured

Online (database, email, file sharing), backup or archive

Backup or archiving or recurring and similar data

Characteristic

Software to identify and remove unused data from active storage devices

Reduce amount of data to be moved (transmitted) or stored on disk or tape.

Eliminate duplicate files or file content observed over a period of time to reduce data footprint

Examples

Database, email, unstructured file solutions with archive storage

Host software, disk or tape, (network routers) and compression appliances or software as well as appearing in some primary storage system solutions

Backup and archive target devices and Virtual Tape Libraries (VTLs), specialized appliances

Caveats

Time and knowledge to know what and when to archive and delete, data and application aware

Software based solutions require host CPU cycles impacting application performance

Works well in background mode for backup data to avoid performance impact during data ingestion

Table 1: Data footprint reduction approaches and techniques

Archiving for compliance and general data retention
Data archiving is often perceived as a solution for compliance, however, archiving can be used for many other non compliance purposes. These include general data footprint reduction, to boost performance and enhance routine data maintenance and data protection. Archiving can be applied to structured databases data, semi structured email data and attachments and unstructured file data.

A key to deploying an archiving solution is having insight into what data exists along with applicable rules and policies to determine what can be archived, for how long, how many copies and how data ultimately may be finally retired or deleted. Archiving requires a combination of hardware, software and people to implement business rules.

A challenge with archiving is having the time and tools available to identify what data should be archived and what data can be securely destroyed when no longer needed. Further complicating archiving is that knowledge of the data value is also needed; this may well include legal issues as to who is responsible for making decisions on what data to keep or discard.

If a business can invest in the time and software tools, as well as identify which data to archive to support an effective archive strategy, the returns can be very positive towards reducing the data footprint without limiting the amount of information available for use.

Data compression (real time and offline)
Data compression is a commonly used technique for reducing the size of data being stored or transmitted to improve network performance or reduce the amount of storage capacity needed for storing data. If you have used a traditional or TCP/IP based telephone or cell phone, watched either a DVD or HDTV, listened to an MP3, transferred data over the internet or used email you have most likely relied on some form of compression technology that is transparent to you. Some forms of compression are time delayed, such as using PKZIP to zip files, while others are real time or on the fly based such as when using a network, cell phone or listening to an MP3.

Two different approaches to data compression that vary in time delay or impact on application performance along with the amount of compression and loss of data are loss less (no data loss) and lossy (some data loss for higher compression ratio). In addition to these approaches, there are also different implementations of including real time for no performance impact to applications and time delayed where there is a performance impact to applications.

In contrast to traditional ZIP or offline, time delayed compression approaches that require complete decompression of data prior to modification, online compression allows for reading from, or writing to, any location within a compressed file without full file decompression and resulting application or time delay. Real time appliance or target based compression capabilities are well suited for supporting online applications including databases, OLTP, email, home directories, web sites and video streaming among others without consuming host server CPU or memory resources or degrading storage system performance.

Note that with the increase of CPU server processing performance along with multiple cores, server based compression running in applications such as database, email, file systems or operating systems can be a viable option for some environments.

A scenario for using real time data compression is for time sensitive applications that require large amounts of data such as online databases, video and audio media servers, web and analytic tools. For example, databases such as Oracle support NFS3 Direct IO (DIO) and Concurrent IO (CIO) capabilities to enable random and direct addressing of data within an NFS based file. This differs from traditional NFS operations where a file would be sequential read or written.

Another example of using real time compression is to combine a NAS file server configured with 300GB or 600GB high performance 15.5K Fibre Channel or SAS HDDs in addition to flash based SSDs to boost the effective storage capacity of active data without introducing a performance bottleneck associated with using larger capacity HDDs. Of course, compression would vary with the type of solution being deployed and type of data being stored just as dedupe ratios will differ depending on algorithm along with if text or video or object based among other factors.

Deduplication (Dedupe)
Data deduplication (also known as single instance storage, commonalty factoring, data difference or normalization) is a data footprint reduction technique that eliminates the occurrence of the same data. Deduplication works by normalizing the data being backed up or stored by eliminating recurring or duplicate copies of files or data blocks depending on the implementation.

Some data deduplication solutions boast spectacular ratios for data reduction given specific scenarios, such as backup of repetitive and similar files, while providing little value over a broader range of applications.

This is in contrast with traditional data compression approaches that provide lower, yet more predictable and consistent data reduction ratios over more types of data and application, including online and primary storage scenarios. For example, in environments where there is little to no common or repetitive data files, data deduplication will have little to no impact while data compression generally will yield some amount of data footprint reduction across almost all types of data.

Some data deduplication solution providers have either already added, or have announced plans to add, compression techniques to compliment and increase the data footprint effectiveness of their solutions across a broader range of applications and storage scenarios, attesting to the value and importance of data compression to reduce data footprint.

When looking at deduplication solutions, determine if the solution is designed to scale in terms of performance, capacity and availability over a large amount of data along with how restoration of data will be impacted by scaling for growth. Other items to consider include how data is reduplicated, such as real time using inline or some form of time delayed post processing, and the ability to select the mode of operation.

For example, a dedupe solution may be able to process data at a specific ingest rate inline until a certain threshold is hit and then processing reverts to post processing so as to not cause a performance degradation to the application writing data to the deduplication solution. The downside of post processing is that more storage is needed as a buffer. It can, however, also enable solutions to scale without becoming a bottleneck during data ingestion.

However, there is life beyond dedupe which is to in no way diminish dedupe or its very strong and bright future, one that Im increasingly convinced of having talked with hundreds of IT professionals (e.g. the customers) is that only the surface is being scratched for dedupe, not to mention larger data footprint impact opportunity seen in figure 5.


Figure 5: Dedupe adoption and deployment waves over time

While dedupe is a popular technology from a discussion standpoint and has good deployment traction, it is far from reaching mass customer adoption or even broad coverage in environments where it is being used. StorageIO research shows broadest adoption of dedupe centered around backup in smaller or SMB environments (dedupe deployment wave one in figure 5) with some deployment in Remote Office Branch Office (ROBO) work groups as well as departmental environments.

StorageIO research also shows that complete adoption in many of those SMB, ROBO, work group or smaller environments has yet to reach 100 percent. This means that there remains a large population that has yet to deploy dedupe as well as further opportunities to increase the level of dedupe deployment by those already doing so.

There has also been some early adoption in larger core IT environments where dedupe coexists with complimenting existing data protection and preservation practices. Another current deployment scenario for dedupe has been for supporting core edge deployments in larger environments that provide support for backup and data protection of ROBO, work group and departmental systems.

Note that figure 5 simply shows the general types of environments in which dedupe is being adopted and not any sort of indicators as to the degree of deployment by a given customer or IT environment.

What to do about your expanding data footprint impact?
Develop an overall data foot reduction strategy that leverages different techniques and technologies addressing online primary, secondary and offline data. Assess and discover what data exists and how it is used in order to effectively manage storage needs.

Determine policies and rules for retention and deletion of data combining archiving, compression (online and offline) and dedupe in a comprehensive data footprint strategy. The benefit of a broader, more holistic, data footprint reduction strategy is the ability to address the overall environment, including all applications that generate and use data as well as IRM or overhead functions that compound and impact the data footprint.

Data footprint reduction: life beyond (and complimenting) dedupe
The good news is that the Drs. and Divas of dedupe marketing (the ones who also are good at the disco dedupe dance debates) have targeted backup as an initial market sweet (and success) spot shown in figure 5 given the high degree of duplicate data.


Figure 6: Leverage multiple data footprint reduction techniques and technologies

However that same good news is bad news in that there is now a stigma that dedupe is only for backup, similar to how archive was hijacked by the compliance marketing folks in the post Y2K era. There are several techniques that can be used individually to address specific data footprint reduction issues or in combination as seen in figure 7 to implement a more cohesive and effective data footprint reduction strategy.


Figure 7: How various data footprint reduction techniques are complimentary

What this means is that both archive, dedupe as well as other forms of data footprint reduction can and should be used beyond where they have been target marketed using the applicable tool for the task at hand. For example, a common industry rule of thumb is that on average, ten percent of data changes per day (your mileage and rate of change will certainly vary given applications, environment and other factors).

Now assuming that you have 100TB (feel free to subtract a zero or two, or add as many as needed) of data (note I did not say storage capacity or percent utilized), ten percent change would be 10TB that needs to be backed up, replicated and so forth. Now with basic 2 to 1 streaming tape compression (2.5 to 1 in upcoming LTO enhancements) would reduce the daily backup footprint from 10TB to 5TB.

Using dedupe with 10 to 1 would get that from 10TB down to 1TB or about the size of a large capacity disk drive. With 20 to 1 that cuts the daily backup down to 500GB and so forth. The net effect is that more daily backups can be stored in the same footprint which in turn helps expedite individual file recover by having more options to choose from off of the disk based cache, buffer or storage pool.

On the other hand, if your objective is to reduce and eliminate storage capacity, then the same amount of backups can be stored on less disk freeing up resources. Now take the savings times the number of days in your backup retention and you should see the numbers start to add up.

Now what about the other 90 percent of the data that may not have changed, or, that did change and exists on higher performance storage?

Can its footprint impact be reduced?

The answer should be perhaps or it depends as well as prompts the question of what tool would be best. There is a popular thinking as is often the case with industry buzzwords or technologies to use it everywhere. After all goes the thinking, if it is a good thing why not use and deploy more of it everywhere?

Keep in mind that dedupe trades time to perform thinking and apply intelligence to further reduce data in exchange for space capacity. Thus trading time for space capacity can have a negative impact on applications that need lower response time, higher performance where the focus is on rates vs ratios. For example, the other 90 to 100 percent of the data in the above example may have to be on a mix of high and medium performance storage to meet QoS or service level agreement (SLA) objectives. While it would fun or perhaps cool to try and achieve a high data reduction ratio on the entire 100TB of active data with dedupe (e.g. trying to achieve primary dedupe), the performance impacts could have a negative impact.

The option is to apply a mix of different data footprint reduction techniques across the entire 100TB. That is, use dedupe where applicable and higher reduction ratios can be achieved while balancing performance, compression used for streaming data to tape for retention or archive as well as in databases or other applications software not to mention in networks. Likewise, use real time compression or what some refer to as primary dedupe for online active changing data along with online static read only data.

Deploy a comprehensive data footprint reduction strategy combining various techniques and technologies to address point solution needs as well as the overall environment, including online, near line for backup, and offline for archive data.

Lets not forget about archiving, thin provisioning, space saving snapshots, commonsense data management among other techniques across the entire environment. In other words, if your focus is just on dedupe for backup to
achieve an optimized and efficient storage environment, you are also missing

out on a larger opportunity. However, this also means having multiple tools or

technologies in your IT IRM toolbox as well as understanding what to use when, where and why.

Data transfer rates is a key metric for performance (time) optimization such as meeting backup or restore or other data protection windows. Data reduction ratios is a key metric for capacity (space) optimization where the focus is on storing as much data in a given footprint

Some additional take away points:

  • Develop a data footprint reduction strategy for online and offline data
  • Energy avoidance can be accomplished by powering down storage
  • Energy efficiency can be accomplished by using tiered storage to meet different needs
  • Measure and compare storage based on idle and active workload conditions
  • Storage efficiency metrics include IOPS or bandwidth per watt for active data
  • Storage capacity per watt per footprint and cost is a measure for in active data
  • Small percentage reductions on a large scale have big benefits
  • Align the applicable form of virtualization for the given task at hand

Some links for additional reading on the above and related topics

Wrap up (for now, read part II here)

For some applications reduction ratios are an important focus on the tools or modes of operations that achieve those results.

Likewise for other applications where the focus is on performance with some data reduction benefit, tools are optimized for performance first and reduction secondary.

Thus I expect messaging from some vendors to adjust (expand) to those capabilities that they have in their toolboxes (product portfolios) offerings

Consequently, IMHO some of the backup centric dedupe solutions may find themselves in niche roles in the future unless they can diversity. Vendors with multiple data footprint reduction tools will also do better than those with only a single function or focused tool.

However for those who only have a single or perhaps a couple of tools, well, guess what the approach and messaging will be.

After all, if all you have is a hammer everything looks like a nail, if all you have is a screw driver, well, you get the picture.

On the other hand, if you are still not clear on what all this means, send me a note, give a call, post a comment or a tweet and will be happy to discuss with you.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

A Storage I/O Momentus Moment

I recently asked for and received from Seagate (See recent post about them moving their paper head quarters to Ireland here) a Momentus XT 500GB 7200 RPM 2.5 Hybrid Hard Disk Drive (HHDD) to use in an upcoming project. That project is not to test a bunch of different Hard Disk Drives (HDDs), HHDDs, Removable HDD (RHDDs) or Solid State Devices (read more about SSDs here and here or storage optimization here) in order to produce results for someone for a fee or some other consideration.

Do not worry, I am not jumping on the bandwagon of calling my office collection of computers, storage, networks and software the StorageIO Independent hands on test lab. Instead, my objective is to actually use the Momentus XT in conjunction with other storage I/O devices ranging from notebook or laptop, desktop or server, NAS and cloud based storage in conjunction with regular projects that Im working on both in the office as well as while traveling to various out and about activities.

More often than not these days, common thinking or perception is that if anybody is talking about a product or technology it must be a paid for activity as why would anyone write or talk about something without getting or expecting something in exchange (granted there are some exceptions). Given this era of transparency talk, lets walk the talk and here is my disclosure which for those who have read my content before hopefully you will realize that disclosures should be simple, straight forward, easy, fun and common sense based instead of having to dance around or hide what may be being done.

Disclosure moment:
This is not a paid for or sponsored blog (read my disclosure statement here) and in fact is no way connected to in conjunction with, endorsed, sanctioned or approved by Seagate for that matter nor have they been and currently are not a client. I did however ask them for and they offered to send to me a single 500GB Momentus XT Hybrid Hard Disk Drive (HHDD) with no enclosure, accessories, adapter, cables, software or other packaging to be used for a project I am working on. However I did buy from Amazon.com a Seagate GoFlex USB 3.0 to SATA 3 connection cable kit that I had been eyeing for some other projects. Nuff said about that.

What am I doing with a Seagate Momentus XT
As to the project I am working on, it has nothing to do with Seagate or any other vendors or clients for that matter as it is a new book that I will tell you more about in future posts. What I can share with you for now is that it is a follow on to my most previous books ( The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier) ). The new book will also be published by CRC Taylor and Francis.

Now for those who are interested in why would I request a Momentus XT Hybrid Hard Disk Drive (HHDD) from Seagate while turning down others offers of free hardware, software, services, trips and the like it is many fold. First I already own some Momentus (as perhaps you do and may not realize it) HDDs thus thought it would be fun and relatively straight forward to make some general comparisons. I needed some additional storage and I/O improvements to compliment and coexist with what I already have.

Does this mean that the book is going to be about flash Solid State Devices (SSD) since I am using a Momentus XT HHDD? The short answer is NO, it will be much more broadly focused however certainly various types of storage I/O control, public and private clouds, management, gaining control, networking, virtualization as well as other hardware, software, services techniques and technologies will be discussed building on my two previous books.

In addition, I want to see how compatible and useful in every day activities the HHDDs are as opposed to running a couple of standard iometer or other so called lab bench tests. After all, when you buy storage or any IT solutions, do you buy them to be used in your lab to run tests, or, do you buy them to do actual day to day tasks?

I also have been a fan of the HHDD as well as flash and DRAM based SSDs for many years (make that decades for SSDs) and see the opportunity to increase how I am actually using HDDs, HHDDs, SSDs as well as Removable Hard Disk Drives (RHDD) in conjunction with NAS, DAS and other storage to support my book writing as well as other projects that I have bought in the past.

What is the Seagate Momentus XT
The Seagate Momentus series of HDDs are positioned as desktop, notebook and laptop devices that vary in rotational speed (RPM), physical form factor, storage capacity as well as price. The XT is a Hybrid Hard Disk Drive (HHDD) that is essentially a best of breed (hence Hybrid) type device incorporating the high capacity and low cost of a traditional 2.5 7200 RPM HDD with performance boost of flash SSD memory. For example some initial testing of working with very large files have found that the XT can in some instances be as fast as a SSD while holding 10x the capacity with a favorable price.

In other words, an effective balance of cost per GByte capacity, cost per IOP and energy efficiency per IOP. This does not mean however that an XT should be used everywhere or for a replacement to DRAM or flash SSD quite to the contrary as those devices are good tools for specific needs or applications. Instead, the XT provides a good balance of performance and capacity to bridge the gap between traditional spinning HDDs price per capacity and performance per cost of SSD. (For those interested, here is a link to what Seagate is doing with SSD e.g. Pulsar in addition to HHDD and HDD).

Value proposition and business (or consumer) benefits moment
What is the benefit, why not just go all flash?

Simple and that is price unless your specific needs fit into the capacity space of an SSD and you need both the higher performance and lower energy draw (with subsequent heat generation). Note that I did not say heat elimination as during a recent quick test of copying 6GB of data to a flash based SSD it was warm just as the XT device was, however also a bit cooler than a comparable 7200 RPM 2.5 drive. If you can afford the full SSD flash or dram based device as well as it fits your needs and compatibility, go for it. However also make sure that you will see the full expected benefit of adding a SSD to your specific solutions as not all implementations are the same (e.g. do your homework).

Why not just go all HDD?

Simple, economics and performance which is why as I said back in 2005 that HHDDs had a very bright future and will IMHO drive a wedge between the traditional HDD and emerging flash based SSD markets at least for non consumer devices on a near term basis given their compatibility capabilities.

In other words, you could think of it as a compromise, or as a best of breed. For example I can see where for compatible not to mention cost and customer comfort ability of a known entity HHDD will gain some popularity in desktops, laptops, notebooks as well as other devices where a performance boost is needed however not at the expense of throwing out capacity or tight economic budgets.

I can also see some interesting scenarios for hosting virtual machines (VMs) to support server Virtualization with VMware, HyperV or Xen based solutions among others. Another scenario is for bulk storage or archive and backup solutions where the HHDD with their extended cache in the form of flash can help to boost performance of read or write operations on VTLs and dedupe devices, archive platforms, backup or other similar functions. Sure the Momentus XT is positioned as a desktop, notebook type device however has that ever stopped vendors or solution providers from using those types of devices in different roles other than what they were designed for? I am just sayin.

Speeds, feeds and buzzword bingo moment
Seagate has many different types of disk drives that can be found here. In general, the Momentus XT is a 2.5 small form factor (SFF) Hybrid Hard Disk Drive (HHDD) available in 500GB, 320GB and 250GB capacity (I have the 500GB model ST95005620AS) with 4GB SLC NAND (flash) SSD memory, 32MB of drive level cache, an underlying 7200RPM disk drive with SATA 3Gb/s interface including as well as Native Command Queuing (NCQ). Now if you want to say that the XT implements tiered storage in a single device (DRAM, flash and HDD) go ahead. Following are a couple of links of where you can learn more.

Seagate Seatools disk drive diagnostic software (free here)

Seagate FreeAgent Goflex Upgrade Cable (USB 3.0 to SATA 3 STAE104) (Seagate site and Amazon)

Seagate Momentus XT site with general information, product overview and data sheets as well as on Amazon

What does a Momentus XT have to do with writing a book?
If you have ever written a book, or for that matter, done a large development project of any type then things should be a bit familiar. These types of projects include the needs to keep organized as well as protected multiple copies of documents (a dedupers dream) including text, graphics or figures, spreadsheets not to mention project tracking material among others. Likewise as is the case with other authors who work for a living, much of these books are written, edited, proofed or thought about while traveling to different vents, client sites, conferences, meetings or on vacation for that matter. Hence the need to have multiple copies of data on different devices to help guard against when something happens (note that I did not say if).

This is nothing new as each of my last two solo book projects as well as when I was a coauthor contributing content to other books including The Resilient Enterprise (Veritas/Symantec). Much of the content was created while traveling relying on portable storage and backup while on the road. Something someone pointed out to me recently is that this is an example of eating your own dog food or eliminating the shoe makers children syndrome (where the shoe maker creates shoes for others however not for his own children).

Initial moments and general observations
From time to time I will post some notes and observations about how the Momentus XT is performing or behaving which if all goes as planned and so far has, it should be very transparent coexisting with some of my Removable Hard Disk Drives (RHDD) such as the Imation Odyssey which I bought several years ago for offsite bulk removable storage of data that goes to a secure vault somewhere.

Initial deployment other than a stupid mistake on my part has been smooth. What was the stupid mistake you ask? Simple, when I attached the drive via a USB 3.0 cable to SATA 3 connector to one of my XP SP3 systems, Windows saw the device however it did not show up in the list of available devices. Ok, I know I know, it was late in the evening however that is no excuse for realizing that the disk had not yet been initialized let alone formatted. A quick check using Seatools (free here) showed all was well. I then launched Windows Disk Manager, did the initialize, followed by format and all was good from that point on. Wow, wonder how much credibility I will lose over that gaff with the techno elite (that is a joke and a bit of humor btw).

I have already done some initial familiarization and compatibility testing with some of my other drives including a 2.5 64GB SATA flash SSD as well as a 2.5 7200RPM HDD both that I use for bulk data movement activities. At some point I also plan on attaching the XT to my Iomega IX4 NAS to try various things as I have done with other external devices in the past.

Granted these were not ideal conditions as I was in hurry and wanted to get some quick info. Given the probably less than ideal configuration as the format after the HDD was first initialized took about an hour using a FAT32 plug and play configuration. With NTFS and other optimizations I assume it can be better however this was again just to get an initial glimpse of the device in use.

Given that it is a HHDD that uses flash as a big buffer with a 500GB HDD plus 32MB of cache as a backing store, it was interesting attaching it to the computer, then waiting a few minutes, then launching a file copy. Where a normal HDD would start slightly vibrating due to rotation, it was a few moments before any vibration or noise was detected on the Momentus XT which should be of no surprise as the flash was doing its job acting as a buffer until the HDD spun up for work.

I did some initial file copying back and forth between different computers while LAN and NAS were busy doing other things including backups to the Mozy cloud. No discrete time or performance benchmarks to talk about yet, however overall, the XT not surprisingly does seem to be a bit faster than another external 7200 RPM 2.5 drive I use for bulk data moves both on reads and writes. Likewise, given that it is a hybrid HDD leveraging flash as an extended cache with an underlying HDD plus 32MB of cache, it may not always be as fast as my external 2.5 64GB flash SSD, however that is also a common apples to oranges comparison mistake (more on that in a future post).

For example, copying over 6GBytes of data (5 large files of various size) from a 7200 RPM 2.5 160GB Momentus drive in a laptop to the HHDD XT and a flash SSD both took about 8 to 9 minutes where as the normal copy to a 2.5 5400 RPM HDD takes at least 14 to 15 minutes if not longer. Note that these are very rough and far from accurate or reflective comparisons rather a quick gauge of benefits (e.g. getting data moved faster). When I get around to it, will do some more accurate comparisons and put into a follow up post. However I can see already where the XT has the performance similar to the SSD however with almost 10x the capacity which means it could possibly have an interesting role in supporting disk to disk (D2D) backups which I will give a try.

Eventually I will be removing the USB connector kit and actually installing the Momentus into a computer or two (not at the same time) however I am currently walking before running. Im still up in the air as to if I would install the XT into a computer with Windows XP SP3, or simply do a new install of Windows 7 on it to which Im open to thoughts, comments, feedback or applicable suggestions (besides switching to a Macbook or iPad).

Wrap up and fun moment

In the above photo, there is the Seagate Momentus (ST95005620AS), a Goflex USB 3.0 to SATA conversion attachment cable (docking device), a fortune cookie, couple of US quarters and Canadian two dollar coins (See out and about update), paper clips and fishing bobber on a note pad. Why the coins to show relative size and diversity across different geographies as this device will be traveling (it missed out on recent European trip to Holland).

Why the paper clips? Simple, why not, you never know when you will need one for something such as a MacGyver moment, or for pushing the tiny reset button on a device among other activities.

How about the fortune cookie? For good luck and I might need a quick snack while having a cup of coffee not to mention Chinese as well as Asian in general is one of my favorites cuisines to prepare or cook not to mention eat.

Oh, what about the fishing bobber? Why not, it was just laying around and you could also that Im fishing for information to see how the device fits into normal use or that it is there for fun or to add color to the photo.

Oh, and the note pad? Hmm, well, if you cannot figure that one out besides being a back drop, lets just say that the Momentus line in general as well as XT specifically are targeted for notebook, desktop, laptop or other deployment scenarios. If you still dont see the connection, ok fine, feel free to post a comment and I will happily clarify it for you.

That is all for the moment, however I will be following up with more soon.

In the meantime, enjoy your summer if in the northern hemisphere (or winter if in the south).

Take lots of photos, videos and make audio recordings to fill up those USB flash thumb drives (consumer SSD), SD memory cards, computer hard drives, cloud and online web hosting sites so that have you something to remember your special out and about moments by.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Gregs StorageIO Out and About Update: June 2010

With the 2010 summer solstice having occurred in the northern hemisphere that means it is time for a quick out and about update. It has been a busy winter and spring in the office, on the road as well as at home.

Some results of this recent activity have appeared in blog, on my web site as well as via other sites and venues. For example, activity or content ranges from Industry Trends and Perspectives white papers, reports, blogs, newsletter commentary, interviews, Internet TV, videos, web cast, pod casts (including several appearances on StorageMonkeys Infosmack as well as Rich Brambleys Virtumania), ask the expert (ATE) questions, twitter tweets, tips and columns. Then there were the many in person presentations, key note and seminar events, conferences, briefing sessions along with virtual conferencing and advisory consulting sessions (read and see more here).

Greg Schulz and StorageIO in the news

Regarding having new content appearing in different or new venues, Silicon Angle (including a video), Newstex and Enterprise Efficiencies join the long list of industry and vertical, traditional along with new world venues that my content as well as industry trends and perspective commentary appear in. Read more about events and activities here, content here or commentary here.

Speaking of books, there is also some news in that The Green and Virtual Data Center (CRC) is now available on Amazon Kindle (click on links below) as well as having been translated and published in China not to mention having undergone another round of printing keeping up with demand to make more copies available via global venues.

The Green and Virtual Data Center Chineese Edition: ISBN 978-7-115-21827-8

As for what am I seeing and hearing, check out the new series of Industry Trends and Perspective (ITP) short blog posts that compliment other posts as well as content found on the main web site. These ITP pieces capture what I am hearing and seeing (that is of those what I can talk about that are not under NDA of course) while out and about.

Some of the cities that I have been at while out and about doing keynote speaking and seminar events as well as for other meetings have included Minneapolis, Miami, San Diego, Beverly Hills, San Jose, San Diego (again), Hollywood (again), Austin, Miami (again), New York City, Reston, Minneapolis (again), Irvine, New York City (again), Boston, Toronto, Atlanta, Chicago, Columbus, Philadelphia, Mountain View, Mahtomedia (Minneapolis area), Boston (again) and Indianapolis, Calgary, Jasper (Alberta), Vancouver in Canada as well as Nijkerk (Netherlands) for a one day seminar covering Industry Trends and Perspectives in addition to changing planes in Atlanta, Detroit, Memphis and Las Vegas.

The Planes should be obvious, however what about automobiles you ask? How about the following taken from my rental car while driving north of LAX on the 405 after a January storm during my trip from San Diego after a morning event to Beverly Hills to do an evening keynote.

Rainbow seen from 405 north of LAX
Driving north of LAX on the 405 with a rainbow after rain storm

Another car trip a few weeks later after a different event in San Diego I had a driver from a service behind the wheel so that I could get some work done before an evening meeting. Also on the car front, after flying into Indianapolis there was a car ride to Indianapolis Motor Speedway (IMS) to do a keynote for a CDW sponsored event in gasoline alley a few days before the big race there. While we are on the topic of automobiles and technology, if you have not seen it, check out a post I did about what NAS, NASA and NASCAR have in common.

Gasoline Alley at Indy 500 Practice during a speaking eventIndy 500 Practice during a speaking event

What about trains you ask?

VIA Rail: The CanadianWaiting for morning Train at Nijkerk Station to take me to Amsterdam Airport

Besides the normal airport trams or trains, there was a fun Amtrak Acela ride from New York City Penn station after a morning event in the city up to Boston so as to be in place for a morning event the next day. Other train activity besides airport, subway or commuter light rail in the US and Europe (Holland), there was also an overnight trip on VIA Rail Canada the Canadian from Jasper Alberta to Vancouver (some business tied into a long weekend). If you have never been to the Canadian Rockies, let alone traveled via train, check this one, it was a blast and I highly recommend it.

Lake Louise Alberta CanadaBear family seen near Jasper Alberta
Lake Louise and Jasper area bear family in Alberta Canada

It just dawned on me, what about any out and about via boats?

Other than the Boston water taxi to Logan Airport from the convention center where EMCworld was held and that I did an Internet TV interview along with @Stu and @Scott_Lowe, boat activity has been so far relegated to relaxation.

However, as all work and no play could make for a dull boy (or girl), I can update you that the out and about via boat fishing and sightseeing activity has been very good so far this fall even with high (then low, then high) water on the scenic St. Croix river way.

Here are some scenes from out and about on the St. Croix river including an eagle in its nest tending to its young who can not be seen in this photo as well as fishing (and catching and releasing).

Greg and his Fish Guide: Out and About on St. Croix River Photos by Karen SchulzWaleye Fish: Out and About on St. Croix River Photos by Karen Schulz
This is Walter: Out and About on St. Croix River Photos by Karen SchulzOne of our Neighbors who had an addition to their family this year: Out and About on St. Croix River Photos by Karen Schulz

In between travels (as well as during on planes, trains and in hotel rooms) as well as relaxation breaks, I have been also working on several other projects. Some of these can be seen on the news or tips and articles as well as video and pod cast pages in addition to custom research as well as advisory consulting services. I have also been working on some other projects some of which will become visible over the next weeks and months, others not for a longer period of time yet and yet others that fall under the NDA category so that is all I have to say about that.

If you are not receiving or have seen them, the inaugural issue of the Server and StorageIO newsletter appeared in late February followed by the second edition (Spring 2010) this past week. Both can be found here and here as well as at www.storageio.com/newsletter or subscribing via newsletter@storageio.com.

StorageIO Newsletter

A question I often get asked is what am I hearing or seeing particularly with regards to IT customers as well as with vars during my travels. Here are some photos covering some of the things that I have seen so far this year while out and about.


Super TV or Visualization device at Texas Advanced Computing Center (TACC) in Austin
Note all of the dell servers side by side under the screens required to drive the image.


Taking a walk inside a supercomputer (left) and Texas Supercomputer (Note the horns)

View of MTC during one of stops part of a five city server virtualizaiton series I did
Microsoft Technology Center (MTC)

view from coach classFlight travel tools
View from the back of the plane (left), Airplane long haul essentials: water, food, ipod, coffee, eye shades

Dutch boats
Boats in Holland taken after dinner before recent seminar I did in Nijkerk

Dutch snack (yum yum) foodDutch Soccer or Pub Grub
Dutch Soccer (Pub) food and snacks being enjoyed after a recent seminar in Nijkerk

Waiting at AMS for flight to MSPAirplane food and maps
Airport waiting for planes in AMS (left), more airplane snacks and a map (right)

As to what am I seeing and hearing pertaining to IT, storage, networking and server trends or issues they include among others (see the newsletter):

Whats on deck and and that I am working on?

Having had a busy fun winter and spring Im going to get some relaxation time in during a couple of week period of no travel, however there is plenty to do and get ready for. The summer months will slow down a bit on the out and about travel events scene, however not to a complete stop. In between preparing for upcoming events, advisory and consulting activities as well as researching new material and topics not to mention working on some projects that you will see or hear more about in the weeks and months to come.

For example I will be a guest on a webcast sponsored by Viridity discussing the importance of data center metrics, measurement and insight for effective management to enable energy efficient and effective data centers on July 8th. In addition, I will also be doing another five city storage virtualization series in Stamford, Cleveland, Miami, Tampa and Louisville during mid to late July among other upcoming activities including VMworld in San Francisco.


Check out the events page for more details, specific dates and venues.

What about you?

What have you been doing or have planned for your summer?

Let me know what you are seeing or hearing as well as have been doing.

In the meantime however keep these hints and tips in mind:

  • Have plenty of reading material (real physical books or magazines) or virtual (Kindle or other) as well as via Internet or online to read while at the beach (make sure your computer or PDA is backed up), pool side, in the backyard or elsewhere
  • Remember your eye shades (sun glasses or eye wear), hat and sun screen and if applicable, inspect or bug repellant (e.g. RAID is still useful)
  • Drink plenty of liquid fluids while outside in the summer heat including non alcoholic ones that do not have umbrellas or other interesting garnish
  • Have a place to backup and protect all those summer photos, videos and audio clips that you record while on your out and about adventure. However, keep in mind privacy concerns when uploading them to various social mediums. After all, what happens in Vegas stays in Vegas and what happens on the web stays on the web!

Thanks to everyone involved in the recent events which can be seen here, as well for those who will be participating in upcoming ones I look forward to meeting and talking with you.

Until next time have a fun, safe and relaxing summer if you are in the northern hemisphere and for those down under, not to worry, spring is on the way soon for you as well.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Follow via Google Feedburner here or via email subscription here.

Industry Trends and Perspectives: Tape, Disk and Dedupe Coexistence

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

The topic of this post is a trend that I am seeing and hearing about during discussions with IT professionals pertaining to how tape is still alive despite common industry FUD.

Not only is tape still very much alive with recent enhancements including LTO5 with an extended range roadmap, it is also finding new roles. In addition to being deployed in new roles, tape is coexisting and complimenting dedupe or other disk based backup and data protection approaches and vice versa.

Hearing tape is alive in the same sentence as dedupe deployments continuing may sound counter intuitive if you only listen to some vendor pitches.

However if you talk with IT customers particularly those in larger environments or with VARs that provide complete solution offering focus you will hear a different tune than tape is dead and dedupe rules. Tape is still alive however its roll is changing. Watch for more on this and related topics.

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Upcoming Event: Industry Trends and Perspective European Seminar

Event Seminar Announcement:

IT Data Center, Storage and Virtualization Industry Trends and Perspective
June 16, 2010 Nijkerk, GELDERLAND Netherlands

Event TypeTraining/Seminar
Event TypeSeminar Training with Greg Schulz of US based Server and StorageIO
SponsorBrouwer Storage Consultancy
Target AudienceStorage Architects, Consultants, Pre-Sales, Customer (technical) decison makers
KeywordsCloud, Grid, Data Protection, Disaster Recovery, Storage, Green IT, VTL, Encryption, Dedupe, SAN, NAS, Backup, BC, DR, Performance, Virtualization, FCoE
Location and VenueAmpt van Nijkerk Berencamperweg
Nijkerk, GELDERLAND NL
WhenWed. June 16, 2010 9AM-5PM Local
Price€ 450,=
Event URLLinkedIn: https://storageioblog.com/book4.html
ContactGert Brouwer
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Phone: +31-33-246-6825
Fax: +31-33-245-8956
Cell Phone: +31-652-601-309

info@brouwerconsultancy.com

AbstractGeneral items that will be covered include: What are current and emerging macro trends, issues, challenges and opportunities. Common IT customer and IT trends, issues and challenges. Opportunities for leveraging various current, new and emerging technologies, techniques. What are some new and improved technologies and techniques. The seminar will provide insight on how to address various IT and data storage management challenges, where and how new and emerging technologies can co-exist as well as compliment installed resources for maximum investment protection and business agility. Additional themes include cost and storage resource management, optimization and efficiency approaches along with where and how cloud, virtualizaiton and other topics fit into existing environments.

Buzzwords and topics to be discussed include among others: FC and FCoE, SAS, SATA, iSCSI and NAS, I/O Vritualization (IOV) and convergence SSD (Flash and RAM), RAID, Second Generation MAID and IPM, Tape Performance and Capacity planning, Performance and Capacity Optimization, Metrics IRM tools including DPM, E2E, SRA, SRM, as Well as Federated Management Data movement and migration including automation or policy enabled HA and Data protection including Backup/Restore, BC/DR , Security/Encryption VTL, CDP, Snapshots and replication for virtual and non virtual environments Dynamic IT and Optimization , the new Green IT (efficiency and productivity) Distributed data protection (DDP) and distributed data caching (DDC) Server and Storage Virtualization along with discussion about life beyond consolidation SAN, NAS, Clusters, Grids, Clouds (Public and Private), Bulk and object based Storage Unified and vendor prepackaged stacked solutions (e.g. EMC VCE among others) Data footprint reduction (Servers, Storage, Networks, Data Protection and Hypervisors among others.

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

Spring 2010 StorageIO Newsletter

Welcome to the spring 2010 edition of the Server and StorageIO (StorageIO) news letter.

This edition follows the inaugural issue (Winter 2010) incorporating feedback and suggestions as well as building on the fantastic responses received from recipients.

A couple of enhancements included in this issue (marked as New!) include a Featured Related Site along with Some Interesting Industry Links. Another enhancement based on feedback is to include additional comment that in upcoming issues will expand to include a column article along with industry trends and perspectives.

StorageIO News Letter Image
Spring 2010 Newsletter

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the spring 2010 newsletter as HTML or PDF or, to go to the newsletter page.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Also, a very big thank you to everyone who has helped make StorageIO a success!.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

March Metric Madness: Fun with Simple Math

Its March and besides being spring in north America, it also means tournament season including the NCAA basket ball series among others known as March Madness.

Given the office pools and other forms of playing with numbers tied to the tournaments and real or virtual money, here is a quick timeout looking at some fun with math.

The fun is showing how simple math can be used to show relative growth for IT resources such as data storage. For example, say that you have 10Tbytes of storage or data and that it is growing at only 10 percent per year, in five years with simple math yields 14.6Tbytes.

Now lets assume growth rate is 50 percent per year and in the course of five years, instead of having 10Tbytes, that now jumps to 50.6Tbytes. If you have 100Tbytes today and at 50 percent growth rate, that would yield 506.3 Tbytes or about half of a petabyte in 5 years. If by chance you have say 1Pbyte or 1,000Tbytes today, at 25% year of year growth you would have 2.44Pbytes in 5 years.
Basic Storage Forecast
Figure 1 Fun with simple math and projected growth rates

Granted this is simple math showing basic examples however the point is that depending on your growth rate and amount of either current data or storage, you might be surprised at the forecast or projected needs in only five years.

In a nutshell, these are examples of very basic primitive capacity forecasts that would vary by other factors including if the data is 10Tbytes and your policies is for 25 percent free space, that would require even more storage than the base amount. Go with a different RAID level, some extra space for replication, snapshots, disk to disk backups and replication not to mention test development and those numbers go up even higher.

Sure those amounts can be offset with thin provisioning, dedupe, archiving, compression and other forms of data footprint reduction, however the point here is to realize how simple math can portray a very basic forecast and picture of growth.

Read more about performance and capacity in Chapter 10 – Performance and capacity planning for storage networks – Resilient Storage Networks (Elsevier) as well as at www.cmg.org (Computer Measurement Group)..

And that is all I have to say about this for now, enjoy March madness and fun with numbers.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Inaugural StorageIO Newsletter

Welcome to the winter 2010 edition of the Server and StorageIO (StorageIO) news letter. This inaugural edition of the StorageIO news letter coincides with our 5th year in business along with recent web site and blog enhancements.

In an age of social media including facebook, twitter, blogs and video, some might ask the question of why a news letter, after all, is that not old school or non social media?

For those who are immersed into twitter, blogs, facebook, feeds and other Web 2.0 means of communication, a traditional newsletter might not be in vogue.

StorageIO News Letter Image
Winter 2010 Newsletter
(Inaugural Edition)

However, realizing that there is still a large percentage of the population which also means a vast number of visitors and guest of StorageIO web sites and blogs or viewers of articles along with other content that do not use twitter, facebook, LinkedIn or RSS feeds, I realize that there is still a role for a newsletter.

Thus, it makes sense to bring info to those of you who prefer a traditional news letter format via email or other subscription, however this newsletter is available in HTML or PDF formats.

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the inaugural newsletter as HTML or PDF or, to go to the newsletter page.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this inaugural edition of the StorageIO newsletter, let me know your comments and feedback.

Also, a very big thank you to everyone who has helped make StorageIO a success!.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

2010 and 2011 Trends, Perspectives and Predictions: More of the same?

2011 is not a typo, I figured that since Im getting caught up on some things, why not get a jump as well.

Since 2009 went by so fast, and that Im finally getting around to doing an obligatory 2010 predictions post, lets take a look at both 2010 and 2011.

Actually Im getting around to doing a post here having already done interviews and articles for others soon to be released.

Based on prior trends and looking at forecasts, a simple predictions is that some of the items for 2010 will apply for 2011 as well given some of this years items may have been predicted by some in 2008, 2007, 2006, 2005 or, well ok, you get the picture. :)

Predictions are fun and funny in that for some, they are taken very seriously, while for others, at best they are taken with a grain of salt depending on where you sit. This applies both for the reader as well as who is making the predictions along with various motives or incentives.

Some are serious, some not so much…

For some, predictions are a great way of touting or promoting favorite wares (hard, soft or services) or getting yet another plug (YAP is a TLA BTW) in to meet coverage or exposure quota.

Meanwhile for others, predictions are a chance to brush up on new terms for the upcoming season of buzzword bingo games (did you pick up on YAP).

In honor of the Vancouver winter games, Im expecting some cool Olympic sized buzzword bingo games with a new slippery fast one being federation. Some buzzwords will take a break in 2010 as well as 2011 having been worked pretty hard the past few years, while others that have been on break, will reappear well rested, rejuvenated, and ready for duty.

Lets also clarify something regarding predictions and this is that they can be from at least two different perspectives. One view is that from a trend of what will be talked about or discussed in the industry. The other is in terms of what will actually be bought, deployed and used.

What can be confusing is sometimes the two perspectives are intermixed or assumed to be one and the same and for 2010 I see that trend continuing. In other words, there is adoption in terms of customers asking and investigating technologies vs. deployment where they are buying, installing and using those technologies in primary situations.

It is safe to say that there is still no such thing as an information, data or processing recession. Ok, surprise surprise; my dogs could have probably made that prediction during a nap. However what this means is more data will need to be moved, processed and stored for longer periods of time and at a lower cost without degrading performance or availability.

This means, denser technologies that enable a lower per unit cost of service without negatively impacting performance, availability, capacity or energy efficiency will be needed. In other words, watch for an expanded virtualization discussion around life beyond consolidation for servers, storage, desktops and networks with a theme around productivity and virtualization for agility and management enablement.

Certainly there will be continued merger and acquisitions on both a small as well as large scale ranging from liquidation sales or bargain hunting, to large and a mega block buster or two. Im thinking in terms of outside of the box, the type that will have people wondering perhaps confused as to why such a deal would be done until the whole picture is reveled and thought out.

In other words, outside of perhaps IBM, HP, Oracle, Intel or Microsoft among a few others, no vendor is too large not to be acquired, merged with, or even involved in a reverse merger. Im also thinking in terms of vendors filling in niche areas as well as building out their larger portfolio and IT stacks for integrated solutions.

Ok, lets take a look at some easy ones, lay ups or slam dunks:

  • More cluster, cloud conversations and confusion (public vs. private, service vs. product vs. architecture)
  • More server, desktop, IO and storage consolidation (excuse me, server virtualization)
  • Data footprint impact reduction ranging from deletion to archive to compress to dedupe among others
  • SSD and in particular flash continues to evolve with more conversations around PCM
  • Growing awareness of social media as yet another tool for customer relations management (CRM)
  • Security, data loss/leap prevention, digital forensics, PCI (payment card industry) and compliance
  • Focus expands from gaming/digital surveillance /security and energy to healthcare
  • Fibre Channel over Ethernet (FCoE) mainstream in discussions with some initial deployments
  • Continued confusion of Green IT and carbon reduction vs. economic and productivity (Green Gap)
  • No such thing as an information, data or processing recession, granted budgets are strained
  • Server, Storage or Systems Resource Analysis (SRA) with event correlation
  • SRA tools that provide and enable automation along with situational awareness

The green gap of confusion will continue with carbon or environment centric stories and messages continue to second back stage while people realize the other dimension of green being productivity.

As previously mentioned, virtualization of servers and storage continues to be popular with an expanding focus from just consolidation to one around agility, flexibility and enabling production, high performance or for other systems that do not lend themselves to consolidation to be virtualized.

6GB SAS interfaces as well as more SAS disk drives continue to gain popularity. I have said in the past there was a long shot that 8GFC disk drives might appear. We might very well see those in higher end systems while SAS drives continue to pick up the high performance spinning disk role in mid range systems.

Granted some types of disk drives will give way over time to others, for example high performance 3.5” 15.5K Fibre Channel disks will give way to 2.5” 15.5K SAS boosting densities, energy efficiency while maintaining performance. SSD will help to offload hot spots as they have in the past enabling disks to be more effectively used in their applicable roles or tiers with a net result of enhanced optimization, productivity and economics all of which have environmental benefits (e.g. the other Green IT closing the Green Gap).

What I dont see occurring, or at least in 2010

  • An information or data recession requiring less server, storage, I/O networking or software resources
  • OSD (object based disk storage without a gateway) at least in the context of T10
  • Mainframes, magnetic tape, disk drives, PCs, or Windows going away (at least physically)
  • Cisco cracking top 3, no wait, top 5, no make that top 10 server vendor ranking
  • More respect for growing and diverse SOHO market space
  • iSCSI taking over for all I/O connectivity, however I do see iSCSI expand its footprint
  • FCoE and flash based SSD reaching tipping point in terms of actual customer deployments
  • Large increases in IT Budgets and subsequent wild spending rivaling the dot com era
  • Backup, security, data loss prevention (DLP), data availability or protection issues going away
  • Brett Favre and the Minnesota Vikings winning the super bowl

What will be predicted at end of 2010 for 2011 (some of these will be DejaVU)

  • Many items that were predicted this year, last year, the year before that and so on…
  • Dedupe moving into primary and online active storage, rekindling of dedupe debates
  • Demise of cloud in terms of hype and confusion being replaced by federation
  • Clustered, grid, bulk and other forms of scale out storage grow in adoption
  • Disk, Tape, RAID, Mainframe, Fibre Channel, PCs, Windows being declared dead (again)
  • 2011 will be the year of Holographic storage and T10 OSD (an annual prediction by some)
  • FCoE kicks into broad and mainstream deployment adoption reaching tipping point
  • 16Gb (16GFC) Fibre Channel gets more attention stirring FCoE vs. FC vs. iSCSI debates
  • 100GbE gets more attention along with 4G adoption in order to move more data
  • Demise of iSCSI at the hands of SAS at low end, FCoE at high end and NAS from all angles

Gaining ground in 2010 however not yet in full stride (at least from customer deployment)

  • On the connectivity front, iSCSI, 6Gb SAS, 8Gb Fibre Channel, FCoE and 100GbE
  • SSD/flash based storage everywhere, however continued expansion
  • Dedupe  everywhere including primary storage – its still far from its full potential
  • Public and private clouds along with pNFS as well as scale out or clustered storage
  • Policy based automated storage tiering and transparent data movement or migration
  • Microsoft HyperV and Oracle based server virtualization technologies
  • Open source based technologies along with heterogeneous encryption
  • Virtualization life beyond consolidation addressing agility, flexibility and ease of management
  • Desktop virtualization using Citrix, Microsoft and VMware along with Microsoft Windows 7

Buzzword bingo hot topics and themes (in no particular order) include:

  • 2009 and previous year carry over items including cloud, iSCSI, HyperV, Dedupe, open source
  • Federation takes over some of the work of cloud, virtualization, clusters and grids
  • E2E, End to End management preferably across different technologies
  • SAS, Serial Attached SCSI for server to storage systems and as disk to storage interface
  • SRA, E23, Event correlation and other situational awareness related IRM tools
  • Virtualization, Life beyond consolidation enabling agility, flexibility for desktop, server and storage
  • Green IT, Transitions from carbon focus to economic with efficiency enabling productivity
  • FCoE, Continues to evolve and mature with more deployments however still not at tipping point
  • SSD, Flash based mediums continue to evolve however tipping point is still over the horizon
  • IOV, I/O Virtualization for both virtual and non virtual servers
  • Other new or recycled buzzword bingo candidates include PCoIP, 4G,

RAID will again be pronounced as being dead no longer relevant yet being found in more diverse deployments from consumer to the enterprise. In other words, RAID may be boring and thus no longer relevant to talk about, yet it is being used everywhere and enhanced in evolutionary ways, perhaps for some even revolutionary.

Tape remains being declared dead (e.g. on the Zombie technology list) yet being enhanced, purchased and utilized at higher rates with more data stored than in past history. Instead of being killed off by the disk drive, tape is being kept around for both traditional uses as well as taking on new roles where it is best suited such as long term or bulk off-line storage of data in ultra dense and energy efficient not to mention economical manners.

What I am seeing and hearing is that customers using tape are able to reduce the number of drives or transports, yet due to leveraging disk buffers or caches including from VTL and dedupe devices, they are able to operate their devices at higher utilization, thus requiring fewer devices with more data stored on media than in the past.

Likewise, even though I have been a fan of SSD for about 20 years and am bullish on its continued adoption, I do not see SSD killing off the spinning disk drive anytime soon. Disk drives are helping tape take on this new role by being a buffer or cache in the form of VTLs, disk based backup and bulk storage enhanced with compression, dedupe, thin provision and replication among other functionality.

There you have it, my predictions, observations and perspectives for 2010 and 2011. It is a broad and diverse list however I also get asked about and see a lot of different technologies, techniques and trends tied to IT resources (servers, storage, I/O and networks, hardware, software and services).

Lets see how they play out.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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