Depending on whom you talk to or ask, you will get different views and opinions, some of them stronger than others on if magnetic tape is dead or alive as a data storage medium. However an aspect of tape that is alive are the discussions by those for, against or that simply see it as one of many data storage mediums and technologies whose role is changing.
Here is a link to an a ongoing discussion over in one of the Linked In group forums (Backup & Recovery Professionals) titled About Tape and disk drives. Rest assured, there is plenty of fud and hype on both sides of the tape is dead (or alive) arguments, not very different from the disk is dead vs. SSD or cloud arguments. After all, not everything is the same in data centers, clouds and information factories.
Fwiw, I removed tape from my environment about 8 years ago, or I should say directly as some of my cloud providers may in fact be using tape in various ways that I do not see, nor do I care one way or the other as long as my data is safe, secure, protected and SLA’s are meet. Likewise, I consult and advice for organizations where tape still exists yet its role is changing, same with those using disk and cloud.
I am not ready to adopt the singular view that tape is dead yet as I know too many environments that are still using it, however agree that its role is changing, thus I am not part of the tape cheerleading camp.
On the other hand, I am a fan of using disk based data protection along with cloud in new and creative (including for my use) as part of modernizing data protection. Although I see disk as having a very bright and important future beyond what it is being used for now, at least today, I am not ready to join the chants of tape is dead either.
Does that mean I can’t decide or don’t want to pick a side? NO
It means that I do not have to nor should anyone have to choose a side, instead look at your options, what are you trying to do, how can you leverage different things, techniques and tools to maximize your return on innovation. If that means that tape is, being phased out of your organization good for you. If that means there is a new or different role for tape in your organization co-existing with disk, then good for you.
If somebody tells you that tape sucks and that you are dumb and stupid for using it without giving any informed basis for those comments then call them dumb and stupid requesting they come back when then can learn more about your environment, needs, and requirements ready to have an informed discussion on how to move forward.
Likewise, if you can make an informed value proposition on why and how to migrate to new ways of modernizing data protection without having to stoop to the tape is dead argument, or cite some research or whatever, good for you and start telling others about it.
Otoh, if you need to use fud and hype on why tape is dead, why it sucks or is bad, at least come up with some new and relevant facts, third-party research, arguments or value propositions.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Excluding traditional media venues, columns, articles, web casts and web site visits (StorageIO.com and StorageIO.TV), StorageIO generated content including posts and pod casts have reached over 50,000 views per month (and growing) across StorageIOblog.com and our partner or syndicated sites. Including both public and private, there were about four dozen in-person events and activities not counting attending conferences or vendor briefing sessions, along with plenty of industry commentary. On the twitter front, plenty of activity there as well closing in on 7,000 followers.
Thank you to everyone who have visited the sites where you will find StorageIO generated content, along with industry trends and perspective comments, articles, tips, webinars, live in person events and other activities.
In terms of what was popular on the StorageIOblog.com site, here are the top 20 viewed posts in alphabetical order.
Moving beyond the top twenty read posts on StorageIOblog.com site, the list quickly expands to include more popular posts around clouds, virtualization and data protection modernization (backup/restore, HA, BC, DR, archiving), general IT/ICT industry trends and related themes.
I would like to thank the current StorageIOblog.com site sponsors Solarwinds (management tools including response time monitoring for physical and virtual servers) and Veeam (VMware and Hyper-V virtual server backup and data protection management tools) for their support.
Thanks again to everyone for reading and following these and other posts as well as for your continued support, watch for more content on the above and other related and new topics or themes throughout 2013.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
This is a follow-up companion post to the larger industry trends and perspectives series from earlier today (Part I, Part II and Part III) pertaining to today’s VMAX 10K enhancement and other announcements by EMC, and the industry myth of if large storage arrays or systems are dead.
The enhanced VMAX 10K scales from a couple of dozen up to 1,560 HDDs (or mix of HDD and SSDs). There can be a mix of 2.5 inch and 3.5 inch devices in different drive enclosures (DAE). There can be 25 SAS based 2.5 inch drives (HDD or SSD) in the 2U enclosure (see figure with cover panels removed), or 15 3.5 inch drives (HDD or SSD) in a 3U enclosure. As mentioned, there can be all 2.5 inch (including for vault drives) for up to 1,200 devices, all 3.5 inch drives for up to 960 devices, or a mix of 2.5 inch (2U DAE) and 3.5 inch (3U DAE) for a total of 1,560 drives.
Image courtesy EMC
Note carefully in the figure (courtesy of EMC) that the 2U 2.5 inch DAE and 3U 3.5 inch DAE along with the VMAX 10K are actually mounted in a 3rd cabinet or rack that is part of today’s announcement.
Also note that the DAE’s are still EMC; however as part of today’s announcement, certain third-party cabinets or enclosures such as might be found in a collocation (colo) or other data center environment can be used instead of EMC cabinets. The VMAX 10K can however like the VMAX 20K and 40K support external storage virtualized similar to what has been available from HDS (VSP/USP) and HP branded Hitachi equivalent storage, or using NetApp V-Series or IBM V7000 in a similar way.
As mentioned in one of the other posts, there are various software functionality bundles available. Note that SRDF is a separate license from the bundles to give customers options including RecoverPoint.
Check out the three post industry trends and perspectives posts here, here and here.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Thank you Gartner for your statements concurring and endorsing the notion of clouds can be viable, however do your homework, welcome to the club.
Why am I thanking Gartner?
Simple, I appreciate Gartner now saying what has been said for a couple of years hoping it will help to amplify the theme to the Gartner followers and faithful.
Gartner: Cloud storage viable option, but proceed carefully
Images licensed for use by StorageIO via Atomazul / Shutterstock.com
Sounds like Gartner has come to the same conclusion on what has been said for several years now in posts, articles, keynotes, presentations, webinars and other venues which is when it comes to IT clouds, don’t be scared. However do your homework, be prepared, do your due diligence, proof of concepts.
Here are some related materials to prepare and plan for IT clouds (public and private):
What is your take on IT clouds? Click here to cast your vote and see what others are thinking about clouds.
Now for those who feel that free information or content is not worth its price, then feel free to go to Amazon and buy some Book copies here, or subscribing to the Kindle version of the StorageIOblog, or contact us for an advisory consultation or other project. For everybody else, enjoy and remember, don’t be scared of clouds, do your homework, be prepared and keep in mind that clouds are a shared responsibility.
Disclosure: I was a Gartner client when I working in an IT organization and then later as a vendor, however not anymore ;).
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
This is the first of a two-part industry trends and perspectives series looking at how to learn from cloud outages (read part II here).
In case you missed it, there were some public cloud outages during the recent Christmas 2012-holiday season. One incident involved Microsoft Xbox (view the Microsoft Azure status dashboard here) users were impacted, and the other was another Amazon Web Services (AWS) incident. Microsoft and AWS are not alone, most if not all cloud services have had some type of incident and have gone on to improve from those outages. Google has had issues with different applications and services including some in December 2012 along with a Gmail incident that received covered back in 2011.
For those interested, here is a link to the AWS status dashboard and a link to the AWS December 24 2012 incident postmortem. In the case of the recent AWS incident which affected users such as Netflix, the incident (read the AWS postmortem and Netflix postmortem) was tied to a human error. This is not to say AWS has more outages or incidents vs. others including Microsoft, it just seems that we hear more about AWS when things happen compared to others. That could be due to AWS size and arguably market leading status, diversity of services and scale at which some of their clients are using them.
Btw, if you were not aware, Microsoft Azure is more than just about supporting SQLserver, Exchange, SharePoint or Office, it is also an IaaS layer for running virtual machines such as Hyper-V, as well as a storage target for storing data. You can use Microsoft Azure storage services as a target for backing up or archiving or as general storage, similar to using AWS S3 or Rackspace Cloud files or other services. Some backup and archiving AaaS and SaaS providers including Evault partner with Microsoft Azure as a storage repository target.
When reading some of the coverage of these recent cloud incidents, I am not sure if I am more amazed by some of the marketing cloud washing, or the cloud bashing and uniformed reporting or lack of research and insight. Then again, if someone repeats a myth often enough for others to hear and repeat, as it gets amplified, the myth may assume status of reality. After all, you may know the expression that if it is on the internet then it must be true?
From CRN, here are some cloud service availability status via Nasuni
The above are a small sampling of different stories, articles, columns, blogs, perspectives about cloud services outages or other incidents. Assuming the services are available, you can Google or Bing many others along with reading postmortems to gain insight into what happened, the cause, effect and how to prevent in the future.
Do these recent incidents show a trend of increased cloud outages? Alternatively, do they say that the cloud services are being used more and on a larger basis, thus the impacts become more known?
Perhaps it is a mix of the above, and like when a magnetic storage tape gets lost or stolen, it makes for good news or copy, something to write about. Granted there are fewer tapes actually lost than in the past, and far fewer vs. lost or stolen laptops and other devices with data on them. There are probably other reasons such as the lightning rod effect given how much industry hype around clouds that when something does happen, the cynics or foes come out in force, sometimes with FUD.
Similar to traditional hardware or software based product vendors, some service providers have even tried to convince me that they have never had an incident, lost or corrupted or compromised any data, yeah, right. Candidly, I put more credibility and confidence in a vendor or solution provider who tells me that they have had incidents and taken steps to prevent them from recurring. Granted those steps might be made public while others might be under NDA, at least they are learning and implementing improvements.
As part of gaining insights, here are some links to AWS, Google, Microsoft Azure and other service status dashboards where you can view current and past situations.
Disclosure: I am a customer of AWS for EC2, EBS, S3 and Glacier as well as a customer of Bluehost for hosting and Rackspace for backups. Other than Amazon being a seller of my books (and my blog via Kindle) along with running ads on my sites and being an Amazon Associates member (Google also has ads), none of those mentioned are or have been StorageIO clients.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
It is late in the day December 12, 2012 and best I can tell, we are still here, and for some, by time you read this it will be a few days or weeks later which means that either the Mayan calendar had it wrong, or we misinterpret it. Some would say that December 12, 2012 is not the important date, that it is really December 21, 2012 that the world will end, ok, lets wait and see what happens in a few more days.
However taking a step back from the Mayan calendar it dawned on me that some predictions such today’s Mayan calendar forecast is similar to others that happen around this time of the year. That is the annual information technology or IT related predictions made by pundits or anybody else with an opinion, most of which in theory their concepts are not even close. Granted many predictions make good press and media things to read or listen to for entertainment. In some cases, these predictions are variations of what we’re predicted last year in 2011 and the year before in 2010 and they year before that and so forth.
I’m still working on my predictions for 2013 and forward-looking into 2014, however I keep getting interrupted fending off vendors and their PR surrogates calling or emailing asking me if they can make contributions, or write my list for me (how thoughtful of them ;) ). For now one of my predictions is that I hope to get my predictions for 2013 done before 2013, however if you need something to hold you over, check this out from last year, or this from a few months ago.
I will also say that for 2013, those who see or view cloud, virtualization, big data (and little data) in pragmatic terms will be very prosperous. On the other hand, those who have narrow or constrained views will be envious of the others. Likewise plenty of new additions to the buzzword bingo line up with software defined having strong representation.
Like the Mayan calendar predictions, with annual technology predictions, are we reading them wrong, or are they simply wrong and who if anybody cares, or are they just garbage in and garbage out, or big data garbage in, big data garbage out results?
In the meantime, I need to check that my local and cloud backups are working, try a restore test, have plenty of cash on hand, gas tanks full, cerveza in the fridge, propane for the generator and other things ready if the Mayans had it right, just off by a few days ;) .
Coverage includes PostgreSQL, Riak, Apache HBase, MongoDB, Apache CouchDB, Neo4J and Redis with plenty of code and architecture examples. Also covered include relational vs. key value, columnar and document based systems among others.
The details: Seven Databases in Seven Weeks Paperback: 352 pages Publisher: Pragmatic Bookshelf (May 18, 2012) Language: English ISBN-10: 1934356921 ISBN-13: 978-1934356920 Product Dimensions: 7.5 x 0.8 x 9 inches
Buzzwords (or keywords) include availability, consistency, performance and related themes. Others include MongoDB, Cassandra, Redis, Neo4J, JSON, CouchDB, Hadoop, HBase, Amazon Dynamo, Map Reduce, Riak (Basho) and Postgres along with data models including relational, key value, columnar, document and graph along with big data, little data, cloud and object storage.
While this book is not a how to tutorial or installation guide, it does give a deep dive into the different databases covered. The benefit is gaining an understanding of what the different databases are good for, strengths, weakness, where and when to use or choose them for various needs.
A look inside my copy of Seven Databases in Seven Days
Who should this book includes applications developers, programmers, Cloud, big data and IT/ICT architects, planners and designers along with database, server, virtualization and storage professionals. What I like about the book is that it is a great intro and overview along with sufficient depth to understand what these different solutions can and cannot do, when, where and why to use these tools for different situations in a quick read format and plenty of detail.
At the recent StorageExpo Holland event in Utrecht, I gave a couple of presentations, one on cloud, virtualization and storage networking trends, the other taking a deeper look at Solid State Devices (SSD’s). As in the past, StorageExpo Holland was great in a fantastic venue, with many large exhibits and great attendance which I heard was over 6,000 people over two days (excluding exhibitor vendors, vars, analysts, press and bloggers) which was several times larger than what was seen in Frankfurt at the SNW event.
Both presentations were very well attended and included lively interactive discussion during and after the sessions. The theme of my second talk was SSD, the question is not if, rather what to use where, how and when which brings us up to this post.
Often in technology what is old can be new, what is new can be seen as old, if you have seen, experienced or done something before you will have a sense of DejaVu and it might be evolutionary. On the other hand, if you have not seen, heard, experienced, or found a new audience, then it can be revolutionary or maybe even an industry first ;).
Technology evolves, gets improved on, matures, and can often go in cycles of adoption, deployment, refinement, retirement, and so forth. SSD in general has been an on again, off again type cycle technology for the past several decades except for the past six to seven years. Normally there is an up cycle tied to different events, servers not being fast enough or affordable so use SSD to help address performance woes, or drives and storage systems not being fast enough and so forth.
Btw, for those of you who think that the current SSD focused technology (nand flash) is new, it is in fact 25 years old and still evolving and far from reaching its full potential in terms of customer deployment opportunities.
Nand flash memory has helped keep SSD practical for the past several years riding the similar curve that is keeping hard disk drives (HDD’s) that they were supposed to replace alive. That is improved reliability, endurance or duty cycle, better annual failure rate (AFR), larger space capacity, lower cost, and enhanced interfaces, packaging, power and functionality.
DRAM historically at least for enterprise has been the main option for SSD based solutions using some form of data persistency. Data persistency options include battery backup combined with internal HDD’s to de stage information from the DRAM before power was lost. TMS (recently bought by IBM) was one of the early SSD vendors from the DRAM era that made the transition to flash including being one of the first many years ago to combine DRAM as a cache layer over nand flash as a persistency or de-stage layer. This would be an example of if you were not familiar with TMS back then and their capacities, you might think or believe that some more recent introductions are new and revolutionary, and perhaps they are in their own right or with enough caveats and qualifiers.
An emerging trend, which for some will be Dejavu, is that of using more DRAM in combination with nand flash SSD.
So is the future in the past? Some would say no, some will say yes, however IMHO there are lessons to learn and leverage from the past while looking and moving forward.
Early SSD’s were essentially RAM disks, that is a portion of main random access memory (RAM) or what we now call DRAM set aside as a non persistent (unless battery backed up) cache or device. Using a device driver, applications could use the RAM disk as though it were a normal storage system. Different vendors springing up with drivers for various platforms and disappeared as their need were reduced with faster storage systems, interfaces and ram disks drives supplied by vendors, not to mention SSD devices.
Oh, for you tech trivia types, there was also database machines from the late 80’s such as Briton Lee that would offload your database processing functions to a specialized appliance. Sound like Oracle ExaData I, II or III to anybody?
Ok, so we have seen this movie before, no worries, old movies or shows get remade, and unless you are nostalgic or cling to the past, sure some of the remakes are duds, however many can be quite good.
Same goes with the remake of some of what we are seeing now. Sure there is a generation that does not know nor care about the past, its full speed ahead and leverage what will get them there.
Thus we are seeing in memory databases again, some of you may remember the original series (pick your generation, platform, tool and technology) with each variation getting better. With 64 bit processor, 128 bit and beyond file system and addressing, not to mention ability for more DRAM to be accessed directly, or via memory address extension, combined with memory data footprint reduction or compression, there is more space to put things (e.g. no such thing as a data or information recession).
Lets also keep in mind that the best IO is the IO that you do not have to do, and that SSD which is an extension of the memory map plays by the same rules of real estate. That is location matters.
Thus, here we go again for some of you (DejaVu), while for others get ready for a new and exciting ride (new and revolutionary). We are back to the future with in memory database which while for a time will take some pressure from underlying IO systems until they once again out grow server memory addressing limits (or IT budgets).
However for those who do not fall into a false sense of security, no fear, as there is no such thing as a data or information recession. Sure as the sun rises in the east and sets in the west, sooner or later those IO’s that were or are being kept in memory will need to be de-staged to persistent storage, either nand flash SSD, HDD or somewhere down the road PCM, mram and more.
There is another trend that with more IOs being cached, reads are moving to where they should resolve which is closer to the application or via higher up in the memory and IO pyramid or hierarchy (shown above).
Thus, we could see a shift over time to more writes and ugly IOs being sent down to the storage systems. Keep in mind that any cache historically provides temporal relieve, question is how long of a temporal relief or until the next new and revolutionary or DejaVu technology shows up.
There are many business drivers and technology reasons for adopting data center infrastructure management (DCIM) and infrastructure Resource Management (IRM) techniques, tools and best practices. Today’s agile data centers need updated management systems, tools, and best practices that allow organizations to plan, run at a low-cost, and analyze for workflow improvement. After all, there is no such thing as an information recession driving the need to move process and store more data. With budget and other constraints, organizations need to be able to stretch available resources further while reducing costs including for physical space and energy consumption.
The business value proposition of DCIM and IRM includes:
Data Center Infrastructure Management or DCIM also known as IRM has as their names describe a focus around management resources in the data center or information factory. IT resources include physical floor and cabinet space, power and cooling, networks and cabling, physical (and virtual) servers and storage, other hardware and software management tools. For some organizations, DCIM will have a more facilities oriented view focusing on physical floor space, power and cooling. Other organizations will have a converged view crossing hardware, software, facilities along with how those are used to effectively deliver information services in a cost-effective way.
Common to all DCIM and IRM practices are metrics and measurements along with other related information of available resources for gaining situational awareness. Situational awareness enables visibility into what resources exist, how they are configured and being used, by what applications, their performance, availability, capacity and economic effectiveness (PACE) to deliver a given level of service. In other words, DCIM enabled with metrics and measurements that matter allow you to avoid flying blind to make prompt and effective decisions.
DCIM comprises the following:
Facilities, power (primary and standby, distribution), cooling, floor space
Resource planning, management, asset and resource tracking
People, processes, policies and best practices for management operations
Metrics and measurements for analytics and insight (situational awareness)
The evolving DCIM model is around elasticity, multi-tenant, scalability, flexibility, and is metered and service-oriented. Service-oriented, means a combination of being able to rapidly give new services while keeping customer experience and satisfaction in mind. Also part of being focused on the customer is to enable organizations to be competitive with outside service offerings while focusing on being more productive and economic efficient.
While specific technology domain areas or groups may be focused on their respective areas, interdependencies across IT resource areas are a matter of fact for efficient virtual data centers. For example, provisioning a virtual server relies on configuration and security of the virtual environment, physical servers, storage and networks along with associated software and facility related resources.
With HP announcing that they were sold a bogus deal with Autonomy (read here, here and here among others) and the multi billion write off (loss), or speculation of who will be named the new CEO of Intel in 2013, don’t worry if you missed the latest in the ongoing IBM vs. Oracle campaign. The other day the NAD (National Advertising Directive) part of the Better Business Bureau (BBB) issued yet another statement about IBM and Oracle (read here and posted below).
Big Blue (e.g. IBM) being the giant that they are was not going take the Oracle challenge sitting down and stepped up and complained to the better business bureau (BBB). As a result, the NAD issued a decision for Oracle to stop the ads (read more here). Oracle at 37.1B (May 2012 annual earnings) is about a third the size of IBM at 106.9B (2011 earnings), thus neither is exactly a small business.
Once again the BBB and the NAD weighs in for IBM and issued the following statement (mentioned above):
For Immediate Release Contact: Linda Bean 212.705.0129
NAD Determines Oracle Acted Properly in Discontinuing Performance Claim Couched in ‘Contest’ Language
New York, NY – Nov. 20, 2012 – The National Advertising Division has determined that Oracle Corporation took necessary action in discontinuing advertising that stated its Exadata server is “5x Faster Than IBM … Or you win $10,000,000.”
The claim, which appeared in print advertising in the Wall Street Journal and other major newspapers, was challenged before NAD by International Business Machines Corporation.
NAD is an investigative unit of the advertising industry system of self-regulation and is administered by the Council of Better Business Bureaus.
As an initial matter, NAD considered whether or not Oracle’s advertisement conveyed a comparative performance claim – or whether the advertisement simply described a contest.
In an NAD proceeding, the advertiser is obligated to support all reasonable interpretations of its advertising claims, not just the message it intended to convey. In the absence of reliable consumer perception evidence, NAD uses its judgment to determine what implied messages, if any, are conveyed by an advertisement.
Here, NAD found that, even accounting for a sophisticated target audience, a consumer would be reasonable to take away the message that all Oracle Exadata systems run five times as fast as all IBM’s Power computer products. NAD noted in its decision that the fact that the claim was made in the context of a contest announcement did not excuse the advertiser from its obligation to provide substantiation.
The advertiser did not provide any speed performance tests, examples of comparative system speed superiority or any other data to substantiate the message that its Exadata computer systems run data warehouses five times as fast as IBM Power computer systems.
Accordingly, NAD determined that the advertiser’s decision to permanently discontinue this advertisement was necessary and appropriate. Further, to the extent that Oracle reserves the right to publish similar advertisements in the future, NAD cautioned that such performance claims require evidentiary support whether or not the claims are couched in a contest announcement.
Oracle, in its advertiser’s statement, said it disagreed with NAD’s findings, but would take “NAD’s concerns into account should it disseminate similar advertising in the future.”
###
NAD’s inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising. Details of the initial inquiry, NAD’s decision, and the advertiser’s response will be included in the next NAD/CARU Case Report.
About Advertising Industry Self-Regulation: The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.
To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.
Linda Bean Director, Communications, Advertising Self-Regulatory Council
Not surprisingly, IBM sent the following email to highlight their latest news:
Greg,
For the third time in eight months Oracle has agreed to kill a misleading advertisement targeting IBM after scrutiny from the Better Business Bureau’s National Advertising Division.
Oracle’s ‘$10 Million Challenge’ ad claimed that its Exadata server was ‘Five Times Faster than IBM Power or You Win $10,000,000.’ The advertising council just issued a press release announcing that the claim was not supported by the evidence in the record, and that Oracle has agreed to stop making the claim. ‘[Oracle] did not provide speed performance tests, examples of comparative systems speed superiority or any other data to substantiate its message,’ the BBB says in the release: The ads ran in The Wall Street Journal, The Economist, Chief Executive Magazine, trade publications and online.
The National Advertising Division reached similar judgments against Oracle advertising on two previous occasions this year. Lofty and unsubstantiated claims about Oracle systems being ‘Twenty Times Faster than IBM’ and ‘Twice as Fast Running Java’ were both deemed to be unsubstantiated and misleading. Oracle quietly shelved both campaigns.
If you follow Oracle’s history of claims, you won’t be surprised that the company issues misleading ads until they’re called out in public and forced to kill the campaign. As far back as 2001, Oracle’s favorite tactic has been to launch unsubstantiated attacks on competitors in ads while promising prize money to anyone who can disprove the bluff. Not surprisingly, no prize money is ever paid as the campaigns wither under scrutiny. They are designed to generate publicity for Oracle, nothing more. You may be familiar with their presentation, ‘Ridding the Market of Competition,’ which they issued to the Society of Competitive Intelligence Professionals laying out their strategy.
The repeated rulings by the BBB even caused analyst Rob Enderle to comment that, ‘there have been significant forced retractions and it is also apparent that increasingly the only people who could cite these false Oracle performance advantages with a straight face were Oracle’s own executives, who either were too dumb to know they were false or too dishonest to care.’
Let me know if you’re interested in following up on this news. You won’t hear anything about it from Oracle.
Best,
Chris
Christopher Rubsamen Worldwide Communications for PureSystems and Cloud Computing IBM Systems & Technology Group aim: crubsamen twitter: @crubsamen
Wow, I never knew however I should not be surprised that there is a Society of Competitive Intelligence Professionals.
Now Oracle is what they are, aggressive and have a history of doing creative or innovative (e.g. stepping out-of-bounds) in sales and marketing campaigns, benchmarking and other activities. On the other hand has IBM been victimized at the hands of Oracle and thus having to resort to using the BBB and NAD as part of its new sales and marketing tool to counter Oracle?
Does anybody think that the above will cause Oracle to retreat, repent, and tone down how they compete on the field of sales and marketing of servers, storage, database and related IT, ICT, big and little data, clouds?
Anyone else have a visual of a group of IBMers sitting around a table at an exclusive country club enjoying a fine cigar along with glass of cognac toasting each other on their recent success in having the BBB and NAD issue another ruling against Oracle. Meanwhile perhaps at some left coast yacht club, the Oracle crew are high fiving, congratulating each other on their commission checks while spraying champagne all over the place like they just won the Americas cup race?
How about it Oracle, IBM says Im not going to hear anything from you, is that true?
In the spirit of Halloween and zombies season, a couple of thoughts come to mind about vendor tricks and treats. This is an industry trends and perspectives post, part of an ongoing series looking at various technology and fun topics.
The first trick or treat game pertains to the blame game; you know either when something breaks, or at the other extreme, before you have even made a decision to buy something. The trick or treat game for decision-making goes something like this.
Vendor “A” says products succeed with their solution while failure results with a solution from “B” when doing “X”. Otoh, vendor “B” claims that “X” will fail when using a solution from vendor “A”. In fact, you can pick what you want to substitute for “X”, perhaps VDI, PCIe, Big Data, Little Data, Backup, Archive, Analytics, Private Cloud, Public Cloud, Hybrid Cloud, eDiscovery you name it.
This is not complicated math or big data problem requiring a high-performance computing (HPC) platform. A HPC Zetta-Flop processing ability using 512 bit addressing of 9.9 (e.g. 1 nine) PettaBytes of battery-backed DRAM and an IO capability of 9.99999 (e.g. 5 9’s) trillion 8 bit IOPS to do table pivots or runge kutta numerical analysis, map reduce, SAS or another modeling with optional iProduct or Android interface are not needed.
StorageIO images of touring Texas Advanced Computing (e.g. HPC) Center
Can you solve this equation? Hint it does not need a PhD or any other advanced degree. Another hint, if you have ever been at any side of the technology product and services decision-making table, regardless of the costume you wore, you should know the answer.
Of course the question of would “X” fail regardless of who or what “A” or “B” let alone a “C”, “D” or “F”? In other words, it is not the solution, technology, vendor or provider, rather the problem or perhaps even lack thereof that is the issue. Or is it a case where there is a solution from “A”, “B” or any others that is looking for a problem, and if it is the wrong problem, there can be a wrong solution thus failure?
Another trick or treat game is vendors public relations (PR) or analyst relations (AR) people to ask for one thing and delivery or ask another. For example, some vendor, service provider, their marketing AR and PR people or surrogates make contact wanting to tell of various success and failure story. Of course, this is usually their success and somebody else’s failure, or their victory over something or someone who sometimes can be interesting. Of course, there are also the treats to get you to listen to the above, such as tempt you with a project if you meet with their subject, which may be a trick of a disappearing treat (e.g. magic, poof it is gone after the discussion).
There are another AR and PR trick and treat where they offer on behalf of their representative organization or client to a perspective or exclusive insight on their competitor. Of course, the treat from their perspective is that they will generously expose all that is wrong with what a competitor is saying about their own (e.g. the competitors) product.
Let me get this straight, I am not supposed to believe what somebody says about his or her own product, however, supposed to believe what a competitor says is wrong with the competition’s product, and what is right with his or her own product.
Hmm, ok, so let me get this straight, a competitor say “A” wants to tell me what somebody say from “B” has told me is wrong and I should schedule a visit with a truth squad member from “A” to get the record set straight about “B”?
Does that mean then that I go to “B” for a rebuttal, as well as an update about “A” from “B”, assuming that what “A” has told me is also false about themselves, and perhaps about “B” or any other?
Too be fair, depending on your level of trust and confidence in either a vendor, their personal or surrogates, you might tend to believe more from them vs. others, or at least until you been tricked after given treats. There may be some that have been tricked, or they tried applying to many treats to present a story that behind the costume might be a bit scary.
Having been through enough of these, and I candidly believe that sometimes “A” or “B” or any other party actually do believe that they have more or better info about their competitor and that they can convince somebody about what their competitor is doing better than the competitor can. I also believe that there are people out there who will go to “A” or “B” and believe what they are told by based on their preference, bias or interests.
When I hear from vendors, VARs, solution or service providers and others, it’s interesting hearing point, counterpoint and so forth, however if time is limited, I’am more interested in hearing from such as “A” about them, what they are doing, where success, where challenges, where going and if applicable, under NDA go into more detail.
Customer success stories are good, however again, if interested in what works, what kind of works, or what does not work, chances are when looking for G2 vs. GQ, a non-scripted customer conversation or perspective of the good, the bad and the ugly is preferred, even if under NDA. Again, if time is limited which it usually is, focus on what is being done with your solution, where it is going and if compelled send follow-up material that can of course include MUD and FUD about others if that is your preference.
Then there is when during a 30 minute briefing, the vendor or solution provider is still talking about trends, customer pain points, what competitors are doing at 21 minutes into the call with no sign of an announcement, update or news in site
Lets not forget about the trick where the vendor marketing or PR person reaches out and says that the CEO, CMO, CTO or some other CxO or Chief Jailable Officer (CJO) wants to talk with you. Part of the trick is when the CxO actually makes it to the briefing and is not ready, does not know why the call is occurring, or, thinks that a request for an audience has been made with them for an interview or something else.
A treat is when 3 to 4 minutes into a briefing, the vendor or solution provider has already framed up what and why they are doing something. This means getting to what they are announcing or planning on doing and getting into a conversation to discuss what they are doing and making good follow-up content and resources available.
Sometimes a treat is when a briefer goes on autopilot nailing their script for 29 of a 30 minute session then use the last-minute to ask if there are any questions. The reason autopilot briefings can be a treat is when they are going over what is in the slide deck, webex, or press release thus affording an opportunity to get caught up on other things while talk at you. Hmm, perhaps need to consider playing some tricks in reward for those kind of treats? ;)
Do not be scared, not everybody is out to trick you with treats, and not all treats have tricks attached to them. Be prepared, figure out who is playing tricks with treats, and who has treats without tricks.
Oh, and as a former IT customer, vendor and analyst, one of my favorites is contact information of my dogs to vendors who require registration on their websites for basic things such as data sheets. Another is supplying contact information of competing vendors sales reps to vendors who also require registration for basic data sheets or what should otherwise be generally available information as opposed to more premium treats. Of course there are many more fun tricks, however lets leave those alone for now.
Note: Zombie voting rules apply which means vote early, vote often, and of course vote for those who cannot include those that are dead (real or virtual).
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This is the second of two posts (here is the first post) that are part of ongoing industry trends and perspectives cloud conversations series that looks at Dell and their cloud strategy story.
Simple, there have been some rather low-key, almost quiet or muddled announcements (also here, here and here) about Dell and Nirvanix collaborating around public cloud storage. Keep in mind that Nirvanix and IBM not too long ago also announced a partnership that some jumped to the conclusion that big blue was about to buy the startup vendor, even though IBM already has other cloud and storage as a service, or backup as a service and DR as a service offerings, what the heck, the more the merrier for big blue?
What about Dell and their partnership with Nirvanix, (more on that in the first post) did somebody jump the gun, or jump the shark?
Is Dell trying to walk the tightrope between being a supplier to major cloud providers while carefully moving into the cloud services market themselves, or are they simply addressing point customer situation or opportunities, at least for the time being?
Alternatively, is this nothing more than Dell establishing another partnership with a technology partner who also happens to be in the services business, similar to what Dell is doing with OpenStack and others?
IMHO Dell has some of the pieces and partnerships and could be a strong contender in the SMB and SME private cloud space, along with VDI and related areas with their Citrix, Microsoft and VMware partnerships. This is also also leveraging their servers and, storage, software, networking and other solutions to supply service providers.
The rest comes down to what markets or areas of focus does Dell want to target, that would in turn dictate how to extend what they already have or what they need to go out and get or partner around.
What say you, what’s your take on Dells cloud strategy story and portfolio?
This is first of a two-part post (click here for second post) that is part of ongoing industry trends and perspective cloud conversations series that looks at Dell and their cloud strategy story. For background, some previous Dell posts are found here, here, here and here. Here is a link that has video of the live Dell Storage Customer Advisory (CAP) panel that Dell asked me to moderate back in June that touches on some related themes and topics. Btw, fwiw and for disclosure Dell AppAssure is a site advertiser on storageioblog.com ;).
If you consider object based storage to be part of or a component of private clouds or at least for medical, healthcare and related focus, then Dell is already there with their DX object storage solutions (Caringo based).
If you view clouds as being part of services provided including via hosting or similar, Dell is already there via their Perot systems acquisitions.
If you view cloud as being part of VDI, or VDI being part of cloud, Dell is there with their tools including various acquisitions and solution bundles.
On the other hand if you view clouds as reference architectures across VMware vSphere, Microsoft Hyper-V and Citrix Xen among others, guess what, Dell is also there with their VIS.
Or, if you view private clouds as being a bundled solution (server, storage, hardware, software) such as EMC vBlock or NetApp FlexPod, then Dell vStart (not to be confused as being a service) is on the list with other infrastructure stack solutions.
How about being a technology supplier to what you may consider as being true cloud providers or enables including those who use OpenStack or other APIs and cloud tools, guess what, Dell is also there including at Rackspace (via public web info).
So the above all comes back to that Dell like many vendors who offer services, solutions and related items for data and information infrastructures have diverse offerings including servers, storage, networking, hardware, software and support. Dell like others similar to them has to find a balance between providing services that compete with their customers, as well as supplier such as to Rackspace. In this case Dell is no different from EMC who happened to move their Mozy backup service off to their VMware subsidiary and has managed to help define where VCE (and here) and ATMOS fit as products while being services capable. IBM has figured this out having a mix of old school services such as SmartCloud Services (or here), IBM Global Services and BCRS (business continuity recovery services), not to mention newer backup and storage cloud services, products and solutions they have acquired, or OEM or have reseller agreements with.
HP has expanded their traditional focused EDS as well as other HP services along with products being joined by their Amazon like Cloud Services including compute, storage and content distribution network (CDN) capabilities. NetApp is taking the partnering route along with Cisco staying focused for at least now on being a partner supplier. Oracle, well Oracle is Oracle and they have a mix of products and services. In fact some might say Oracle is late to the cloud game however they have been in the game since the late 90s when they came out with Oracle online, granted the cloud purist will call that application service provider (e.g. ASP) vs. today’s applications as a service (AaaS) models.
