Part 3 – Which HDD for content applicaitons – Test Configuration

Which HDD for content applications – HDD Test Configuration

HDD Test Configuration server storage I/O trends

Updated 1/23/2018

Which enterprise HDD to use with a content server platform hdd test configuratoin

Insight for effective server storage I/O decision making
Server StorageIO Lab Review

Which enterprise HDD to use for content servers

This is the third in a multi-part series (read part two here) based on a white paper hands-on lab report I did compliments of Servers Direct and Seagate that you can read in PDF form here. The focus is looking at the Servers Direct (www.serversdirect.com) converged Content Solution platforms with Seagate Enterprise Hard Disk Drive (HDD’s). In this post the focus expands to hardware and software defining as well as configuring the test environments along with applications workloads.

Defining Hardware Software Environment

Servers Direct content platforms are software defined and hardware defined to your specific solution needs. For my test-drive, I used a pair of 2U Content Solution platforms, one for a client System Test Initiator (STI) (3), the other as server SUT shown in figure-1 (next page). With the STI configured and SUT setup Seagate Enterprise class 2.5” 12Gbps SAS HDD’s were added to the configuration.

(Note 3) System Test Initiator (STI) was hardware defined with dual Intel Xeon E5-2695 v3 (2.30 GHz) processors, 32GB RAM running Windows Server 2012 R2 with two network connections to the SUT. Network connections from the STI to SUT included an Intel GbE X540-AT2 as well as an Intel XL710 Q2 40 GbE Converged Network Adapter (CNA). In addition to software defining the STI with Windows Server 2012 R2, Dell Benchmark Factory (V7.1 64b bit 496) part of the Database Administrators (DBA) Toad Tools (including free versions) was also used. For those familiar with HammerDB, Sysbench among others, Benchmark Factory is an alternative that supports various workloads and database connections with robust reporting, scripting and automation. Other installed tools included Spotlight on Windows, Iperf 2.0.5 for generating network traffic and reporting results, as well as Vdbench with various scripts.

SUT setup (4)  included four Enterprise 10K and two 15K Performance drives with enhanced performance caching feature enabled, along with two Enterprise Capacity 2TB HDD’s, all were attached to an internal 12Gbps SAS RAID controller. With the STI configured and SUT setup Seagate Enterprise class 2.5” 12Gbps SAS HDD’s were added to the configuration.

(Note 4) System Under Test (SUT) dual Intel Xeon E5-2697 v3 (2.60 GHz) providing 54 logical processors, 64GB of RAM (expandable to 768GB with 32GB DIMMs, or 3TB with 128GB DIMMs) and two network connections. Network connections from the STI to SUT consisting of an Intel 1 GbE X540-AT2 as well as an Intel XL710 Q2 40 GbE CNA. The GbE LAN connection was used for management purposes while the 40 GbE was used for data traffic. System disk was a 6Gbs SATA flash SSD. Seagate Enterprise class HDD’s were installed into the 16 available 2.5” small form factor (SFF) drive slots. Eight (left most) drive slots were connected to an Intel RMS3CC080 12 Gbps SAS RAID internal controller. The “Blue” drives in the middle were connected to both an NVMe PCIe card and motherboard 6 Gbps SATA controller using an SFF-8637 connector. The four right most drives were also connected to the motherboard 6 Gbps SATA controller.

System Test Configuration
Figure-1 STI and SUT hardware as well as software defined test configuration

This included four Enterprise 10K and two 15K Performance drives with enhanced performance caching feature enabled, along with two Enterprise Capacity 2TB HDD’s, all were attached to an internal 12Gbps SAS RAID controller. Five 6 Gbps SATA Enterprise Capacity 2TB HDD’s were setup using Microsoft Windows as a spanned volume. System disk was a 6Gbps flash SSD and an NVMe flash SSD drive was used for database temp space.

What About NVM Flash SSD?

NAND flash and other Non-Volatile Memory (NVM) memory and SSD complement content solution. A little bit of flash SSD in the right place can have a big impact. The focus for theses tests is HDD’s, however some flash SSDs were used as system boot and database temp (e.g. tempdb) space. Refer to StorageIO Lab reviews and visit www.thessdplace.com

Seagate Enterprise HDD’s Used During Testing

Various Seagate Enterprise HDD specifications use in the testing are shown below in table-1.

 

Qty

 

Seagate HDD’s

 

Capacity

 

RPM

 

Interface

 

Size

 

Model

Servers Direct Price Each

Configuration

4

Enterprise 10K
Performance

1.8TB

10K with cache

12 Gbps SAS

2.5”

ST1800MM0128
with enhanced cache

$875.00 USD

HW(5) RAID 10 and RAID 1

2

Enterprise
Capacity 7.2K

2TB

7.2K

12 Gbps SAS

2.5”

ST2000NX0273

$399.00 USD

HW RAID 1

2

Enterprise 15K
Performance

600GB

15K with cache

12 Gbps SAS

2.5”

ST600MX0082
with enhanced cache

$595.00 USD

HW RAID 1

5

Enterprise
Capacity 7.2K

2TB

7.2K

6 Gbps SATA

2.5”

ST2000NX0273

$399.00 USD

SW(6) RAID Span Volume

Table-1 Seagate Enterprise HDD specification and Servers Direct pricing

URLs for additional Servers Direct content platform information:
https://serversdirect.com/solutions/content-solutions
https://serversdirect.com/solutions/content-solutions/video-streaming
https://www.serversdirect.com/File%20Library/Data%20Sheets/Intel-SDR-2P16D-001-ds2.pdf

URLs for additional Seagate Enterprise HDD information:
https://serversdirect.com/Components/Drives/id-HD1558/Seagate_ST2000NX0273_2TB_Hard_Drive

https://serversdirect.com/Components/Drives/id-HD1559/Seagate_ST600MX0082_SSHD

Seagate Performance Enhanced Cache Feature

The Enterprise 10K and 15K Performance HDD’s tested had the enhanced cache feature enabled. This feature provides a “turbo” boost like acceleration for both reads and write I/O operations. HDD’s with enhanced cache feature leverage the fact that some NVM such as flash in the right place can have a big impact on performance (7).

In addition to their performance benefit, combing a best of or hybrid storage model (combing flash with HDD’s along with software defined cache algorithms), these devices are “plug-and-play”. By being “plug-and-play” no extra special adapters, controllers, device drivers, tiering or cache management software tools are required.

(Note 5) Hardware (HW) RAID using Intel server on-board LSI based 12 Gbps SAS RAID card, RAID 1 with two (2) drives, RAID 10 with four (4) drives. RAID configured in write-through mode with default stripe / chunk size.

(Note 6) Software (SW) RAID using Microsoft Windows Server 2012 R2 (span). Hardware RAID used write-through cache (e.g. no buffering) with read-ahead enabled and a default 256KB stripe/chunk size.

(Note 7) Refer to Enterprise SSHD and Flash SSD Part of an Enterprise Tiered Storage Strategy

The Seagate Enterprise Performance 10K and 15K with enhanced cache feature are a good example of how there is more to performance in today’s HDD’s than simply comparing RPM’s, drive form factor or interface.

Where To Learn More

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

Careful and practical planning are key steps for testing various resources as well as aligning the applicable tools, configuration to meet your needs.

Continue reading part four of this multi-part series here where the focus expands to database application workloads.

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Water, Data and Storage Analogy

Water, Data and Storage Analogy

server storage I/O trends

Recently I did a piece over at InfoStor titled "Water, Data and Storage Analogy". Besides being taken for granted and all of us being dependent on them, several other similarities exist between water, data, and storage. In addition to being a link that piece, this is a companion with some different images to help show the similarities between water, data and storage if for no other reason to have a few moments of fun. Read the entire piece here.

Water, Data and Storage Similarities

Water can get cold and freeze, data can also go cold becoming dormant and a candidate for archiving or cold cloud storage.

Like data and storage water can be frozen
Like data and storage water can be frozen

Various types of storage devices
Various types of storage drives (HDD & SSD)

different tiers of frozen water storage containers
Different types and tiers of frozen water storage containers

Data, like water, can move or be dormant, can be warm and active, or cold, frozen and inactive. Water, data and storage can also be used for work or fun.

Kyak fishing
Fishing on water vs. phishing for data on storage

Eagle fly fishing on st croix river
Eagle fly fishing on water over st croix river

Data can be transformed into 3D images and video, water transformed into Snow can also be made into various virtual images or things.

Data on storage can be transformed like water
Data on storage can be transformed like water (e.g. snow)

Data, like water, can exist in clouds, resulting in storms that if not properly prepared for, can cause problems.

Data and storage can be damaged including by water, water can also be damaged by putting things into it or the environment.

Water can destroy things, data and storage can be destroyed
Water can destroy things, data and storage can be destroyed

There are data lakes, data pools, data ponds, oceans of storage and seas of data as well as data centers.

inside a data center
Rows of servers and storage in a data center

An indoor water lake (e.g. not an indoor data lake)
An indoor water lake (e.g. not an indoor data lake)

As water flows downstream it tends to increase in volume as tributaries or streams adding to the volume in lakes, reservoirs, rivers and streams. Another similarity is that water will tend to flow and seek its level filling up space, while data can involve a seek on an HDD in addition to filling up space.

Flood of water vs. flood of data
Flood of water vs. flood of data (e.g. need for Data Protection)

There are also hybrid uses (or types) of water, just like hybrid technologies for supporting data infrastructures.

Amphicar hybrid automobile
Hybrid Automobile on water

What this all means

We might take water, data and storage for granted, yet they each need to be managed, protected, preserved and served. Servers utilize storage to support applications for managing water; water is used for cooling and powering storage, not to mention for making coffee for those who take care of IT resources.

When you hear about data lakes, ponds or pools, keep in mind that there are also data streams, all of which need to be managed to prevent the flood of data from overwhelming you.

Ok, nuff said (for now)

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO All Rights Reserved

As the platters spin, HDD’s for cloud, virtual and traditional storage environments

HDDs for cloud, virtual and traditional storage environments

Storage I/O trends

Updated 1/23/2018

As the platters spin is a follow-up to a recent series of posts on Hard Disk Drives (HDD’s) along with some posts about How Many IOPS HDD’s can do.

HDD and storage trends and directions include among others

HDD’s will continue to be declared dead into the next decade, just as they have been for over a decade, meanwhile they are being enhanced, continued to be used in evolving roles.

hdd and ssd

SSD will continue to coexist with HDD, either as separate or converged HHDD’s. Where, where and how they are used will also continue to evolve. High IO (IOPS) or low latency activity will continue to move to some form of nand flash SSD (PCM around the corner), while storage capacity including some of which has been on tape stays on disk. Instead of more HDD capacity in a server, it moves to a SAN or NAS or to a cloud or service provider. This includes for backup/restore, BC, DR, archive and online reference or what some call active archives.

The need for storage spindle speed and more

The need for faster revolutions per minute (RPM’s) performance of drives (e.g. platter spin speed) is being replaced by SSD and more robust smaller form factor (SFF) drives. For example, some of today’s 2.5” SFF 10,000 RPM (e.g. 10K) SAS HDD’s can do as well or better than their larger 3.5” 15K predecessors can for both IOPS and bandwidth. This is also an example where the RPM speed of a drive may not be the only determination for performance as it has been in the past.


Performance comparison of four different drive types, click to view larger image.

The need for storage space capacity and areal density

In terms of storage enhancements, watch for the appearance of Shingled Magnetic Recording (SMR) enabled HDD’s to help further boost the space capacity in the same footprint. Using SMR HDD manufactures can put more bits (e.g. areal density) into the same physical space on a platter.


Traditional vs. SMR to increase storage areal density capacity

The generic idea with SMR is to increase areal density (how many bits can be safely stored per square inch) of data placed on spinning disk platter media. In the above image on the left is a representative example of how traditional magnetic disk media lays down tracks next to each other. With traditional magnetic recording approaches, the tracks are placed as close together as possible for the write heads to safely write data.

With new recording formats such as SMR along with improvements to read/write heads, the tracks can be more closely grouped together in an overlapping way. This overlapping way (used in a generic sense) is like how the shingles on a roof overlap, hence Shingled Magnetic Recording. Other magnetic recording or storage enhancements in the works include Heat Assisted Magnetic Recording (HAMR) and Helium filed drives. Thus, there is still plenty of bits and bytes room for growth in HDD’s well into the next decade to co-exist and complement SSD’s.

DIF and AF (Advanced Format), or software defining the drives

Another evolving storage feature that ties into HDD’s is Data Integrity Feature (DIF) that has a couple of different types. Depending on which type of DIF (0, 1, 2, and 3) is used; there can be added data integrity checks from the application to the storage medium or drive beyond normal functionality. Here is something to keep in mind, as there are different types or levels of DIF, when somebody says they support or need DIF, ask them which type or level as well as why.

Are you familiar with Advanced Format (AF)? If not you should be. Traditionally outside of special formats for some operating systems or controllers, that standard open system data storage block, page or sector has been 512 bytes. This has served well in the past, however; with the advent of TByte and larger sized drives, a new mechanism is needed. The need is to support both larger average data allocation sizes from operating systems and storage systems, as well as to cut the overhead of managing all the small sectors. Operating systems and file systems have added new partitioning features such as GUID Partition Table (GPT) to support 1TB and larger SSD, HDD and storage system LUN’s.

These enhancements are enabling larger devices to be used in place of traditional Master Boot Record (MBR) or other operating system partition and allocation schemes. The next step, however, is to teach operating systems, file systems, and hypervisors along with their associated tools or drives how to work with 4,096 byte or 4 Kbyte sectors. The advantage will be to cut the overhead of tracking all of those smaller sectors or file system extents and clusters. Today many HDD’s support AF however by default may have 512-byte emulation mode enabled due to lack of operating system or other support.

Intelligent Power Management, moving beyond drive spin down

Intelligent Power Management (IPM) is a collection of techniques that can be applied to vary the amount of energy consumed by a drive, controller or processor to do its work. These include in the case of an HDD slowing the spin rate of platters, however, keep in mind that mass in motion tends to stay in motion. This means that HDD’s once up and spinning do not need as much relative power as they function like a flywheel. Where their power draw comes in is during reading and write, in part to the movement of reading/write heads, however also for running the processors and electronics that control the device. Another big power consumer is when drives spin up, thus if they can be kept moving, however at a lower rate, along with disabling energy used by read/write heads and their electronics, you can see a drop in power consumption. Btw, a current generation 3.5” 4TB 6Gbs SATA HDD consumes about 6-7 watts of power while in active use, or less when in idle mode. Likewise a current generation high performance 2.5” 1.2TB HDD consumes about 4.8 watts of energy, a far cry from the 12-16 plus watts of energy some use as HDD fud.

Hybrid Hard Disk Drives (HHDD) and Solid State Hybrid Drives (SSDHD)

Hybrid HDD’s (HHDD’s) also known as Solid State Hybrid Drives (SSHD) have been around for a while and if you have read my earlier posts, you know that I have been a user and fan of them for several years. However one of the drawbacks of the HHDD’s has been lack of write acceleration, (e.g. they only optimize for reads) with some models. Current and emerging HDDD’s are appearing with a mix of nand flash SLC (used in earlier versions), MLC and eMLC along with DRAM while enabling write optimization. There are also more drive options available as HHDD’s from different manufactures both for desktop and enterprise class scenarios.

The challenge with HHDD’s is that many vendors either do not understand how they fit and compliment their tiering or storage management software tools or simply do not see the value proposition. I have had vendors and others tell me that the HHDD’s don’t make sense as they are too simple, how can they be a fit without requiring tiering software, controllers, SSD and HDD’s to be viable?

Storage I/O trends

I also see a trend similar to when the desktop high-capacity SATA drives appeared for enterprise-class storage systems in the early 2000s. Some of the same people did not see where or how a desktop class product or technology could ever be used in an enterprise solution.

Hmm, hey wait a minute, I seem to recall similar thinking when SCSI drives appeared in the early 90s, funny how some things do not change, DejaVu anybody?

Does that mean HHDD’s will be used everywhere?

Not necessarily, however, there will be places where they make sense, others where either an HDD or SSD will be more practical.

Networking with your server and storage

Drive native interfaces near-term will remain as 6Gbs (going to 12Gbs) SAS and SATA with some FC (you might still find a parallel SCSI drive out there). Likewise, with bridges or interface cards, those drives may appear as USB or something else.

What about SCSI over PCIe, will that catch on as a drive interface? Tough to say however I am sure we can find some people who will gladly try to convince you of that. FC based drives operating at 4Gbs FC (4GFC) are still being used for some environments however most activity is shifting over to SAS and SATA. SAS and SATA are switching over from 3Gbs to 6Gbs with 12Gbs SAS on the roadmaps.

So which drive is best for you?

That depends; do you need bandwidth or IOPS, low latency or high capacity, small low profile thin form factor or feature functions? Do you need a hybrid or all SSD or a self-encrypting device (SED) also known as Instant Secure Erase (ISE), these are among your various options.

Disk drives

Why the storage diversity?

Simple, some are legacy soon to be replaced and disposed of while others are newer. I also have a collection so to speak that get used for various testing, research, learning and trying things out. Click here and here to read about some of the ways I use various drives in my VMware environment including creating Raw Device Mapped (RDM) local SAS and SATA devices.

Other capabilities and functionality existing or being added to HDD’s include RAID and data copy assist; securely erase, self-encrypting, vibration dampening among other abilities for supporting dense data environments.

Where To Learn More

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

Do not judge a drive only by its interface, space capacity, cost or RPM alone. Look under the cover a bit to see what is inside in terms of functionality, performance, and reliability among other options to fit your needs. After all, in the data center or information factory not everything is the same.

From a marketing and fun to talk about new technology perspective, HDD’s might be dead for some. The reality is that they are very much alive in physical, virtual and cloud environments, granted their role is changing.

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Post Holiday IT Shopping Bargains, Dell Buying Exanet?

For consumers, the time leading up to the holiday Christmas season is usually busy including door busters as well as black Friday among other specials for purchasing gifts and other items. However savvy shoppers will wait for after Christmas or the holidays altogether perhaps well into the New Year when some good bargains can become available. IT customers are no different with budgets to use up before the end of the year thus a flurry of acquisitions that should become evident soon as we are entering earnings announcement season.

However there are also bargains for IT organizations looking to take advantage of special vendor promotions trying to stimulate sales, not to mention for IT vendors to do some shopping of their own. Consequently, in addition to the flurry of merger and acquisition (M and A) activity from last summer through the fall, there has been several recent deals, some of which might make Monty Hall blush!

Some recent acquisition activity include among others:

  • Dell bought Perot systems for $3.9B
  • DotHill bought Cloverleaf
  • Texas Memory Systems (TMS) bought Incipient
  • HP bought IBRIX and 3COM among others
  • LSI bought Onstor
  • VMware bought Zimbra
  • Micron bought Numonyx
  • Exar bought Neterion

Now the industry is abuzz about Dell, who is perhaps using some of the lose change left over from holiday sales as being in the process of acquiring Israeli clustered storage startup Exanet for about $12M USD. Compared to previous Dell acquisitions including EqualLogic in 2007 for about $1.4B or last years Perot deal in the $3.9B range, $12M is a bargain and would probably not even put a dent in the selling and marketing advertising budget let alone corporate cash coffers which as of their Q3-F10 balance sheet shows about $12.795B in cash.

Who is Exanet and what is their product solution?
Exanet is a small Israeli startup providing a clustered, scale out NAS file serving storage solution (Figure 1) that began shipping in 2003. The Exanet solution (ExaStore) can be either software based, or, as a package solution ExaStore software installed on standard x86 servers with external RAID storage arrays combining as a clustered NAS file server.

Product features include global name space, distributed metadata, expandable file systems, virtual volumes, quotas, snapshots, file migration, replication, and virus scanning, and load balancing, NFS, CIFS and AFP. Exanet scales up to 1 Exabyte of storage capacity along with supporting large files and billions of file per cluster.

The target market that Exanet pursues is large scale out NAS where performance (either small random or large sequential I/Os) along with capacity are required. Consequently, in the scale out, clustered NAS file serving space, competitors include IPM GPFS (SONAS), HP IBRIX or PolyServe, Sun Lustre and Symantec SFS among others.

Clustered Storage Model: Source The Green and Virtual Data Center (CRC)
Figure 1 Generic clustered storage model (Courtesy The Green and Virtual Data Center(CRC)

For a turnkey solution, Exanet packaged their cluster file system software with various vendors storage combined with 3rd party external Fibre Channel or other storage. This should play well for Dell who can package the Exanet software on its own servers as well as leverage either SAS or Fibre Channel  MD1000/MD3000 external RAID storage among other options (see more below).

Click here to learn more about clustered storage including clustered NAS, clustered and parallel file systems.

Dell

Whats the dell play?

  • Its an opportunity to acquire some intellectual property (IP)
  • Its an opportunity to have IP similar to EMC, HP, IBM, NetApp, Oracle and Symantec among others
  • Its an opportunity to address a market gap or need
  • Its an opportunity to sell more Dell servers, storage and services
  • Its an opportunity time for doing acquisitions (bargain shopping)

Note: IBM also this past week announced their new bundled scale out clustered NAS file serving solution based on GPFS called SONAS. HP has IBRIX in addition to their previous PolyServe acquisition, Sun has ZFS and Lustre.

How does Exanet fit into the Dell lineup?

  • Dell sells Microsoft based NAS as NX series
  • Dell has an OEM relationship with EMC
  • Dell was OEMing or reselling IBRIX in the past for certain applications or environments
  • Dell has needed to expand its NAS story to balance its iSCSI centric storage story as well as compliment its multifunction block storage solutions (e.g. MD3000) and server solutions.

Why Exanet?
Why Exanet, why not one of the other startups or small NAS or cloud file system vendors including BlueArc, Isilon, Panasas, Parascale, Reldata, OpenE or Zetta among others?

My take is that probably because those were either not relevant to what Dell is looking for, lack of seamless technology and business fit, technology tied to non Dell hardware, technology maturity, the investors are still expecting a premium valuation, or, some combination of the preceding.

Additional thoughts on why Exanet
I think that Dell simply saw an opportunity to acquire some intellectual property (IP) probably including a patent or two. The value of the patents could be in the form of current or future product offerings, perhaps a negotiating tool, or if nothing else as marketing tool. As a marketing tool, Dell via their EqualLogic acquisition among others has been able to demonstrate and generate awareness that they actually own some IP vs. OEM or resell those from others. I also think that this is an opportunity to either fill or supplement a solution offering that IBRIX provided to high performance, bulk storage and scale out file serving needs.

NAS and file serving supporting unstructured data are a strong growth market for commercial, high performance, specialized or research as well as small business environments. Thus, where EqualLogic plays to the iSCSI block theme, Dell needs to expand their NAS and file serving solutions to provide product diversity to meet various customer applications needs similar to what they do with block based storage. For example, while iSCSI based EqualLogic PS systems get the bulk of the marketing attention, Dell also has a robust business around the PowerVault MD1000/MD3000 (SAS/iSCSI/FC) and Microsoft multi protocol based PowerVault NX series not to mention their EMC CLARiiON based OEM solutions (E.g. Dell AX, Dell/EMC CX).

Thus, Dell can complement the Microsoft multi protocol (block and NAS file) NX with a packaged (Dell servers and MD (or other affordable block storage) powered with Exanet) solution. While it is possible that Dell will find a way to package Exanet as a NAS gateway in front of the iSCSI based EqualLogic PS systems, which would also make for an expensive scale out NAS solution compared to those from other vendors.

Thats it for now.

Lets see how this all plays out.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Technorati tags: Dell

Summer Weddings: EMC+Datadomain and HP+IBRIX

Storage I/O trends

Are you friend or family of the bride or groom?

Here’s comes the bride! (Audio)

That’s a question me and Mrs. Schulz were asked recently when we attended a wedding.

Summer months particularly June and August are known as wedding months (Hmmm, more merger & acquisition activity to come?). Summer is a nice time of the year for marriages at least in the U.S. and how ironic that we have already seen two well publicized IT data storage industry unions in the past couple of weeks, not to mention other smaller less publicized ones.

In one case, the California based bride (Datadomain-DDUP) had two courtiers (Massachusetts based EMC and California based NetApp, plus rumors of others). Fortunately one of those had a prenuptial that earned them a cool $57 million for their efforts (NetApp-NTAP) when EMC won the bride. Read more including some of my comments and perspectives among others about EMC, NTAP and DDUP here and here.

Yesterday, on a mid-July Friday, when things are normally quiet, in true wedding industry forum, news was released (here and here) that California based HP announced that it had bought Massachusetts based data and storage management software vendor IBRIX.

That’s a lot of activity involving California and Massachusetts in the past couple of weeks, not to mention the tornado sightings in the vicinity of EMCs Hopington Massachusetts headquarters coincidently around the same time the marriage to DDUP was formerly announced! What’s’ next, Aerosmith is out on tour, perhaps the Del Fuegos or Boston will perform at one of these wedding parties?

Within the data storage industry, publicly traded Datadomain (DDUP) is fairly well known to many for their role in helping to popularize the data footprint impact reduction technique refereed to as de-duplication (e.g. normalization, commonality factoring, intelligent compression, etc.). Adding to the awareness of DDUP was the recent highly public courtship with EMC eventually out-bidding NTAP with a dowry of about $2.1B USD. That type of press coverage and monetary amounts might normally be expected for the likes of a Madonna, Brittney Spears, Michael Jackson-RIP, Paris Hilton, Elizabeth Taylor or other celebrity unions covered by paparazzi with a similar number of attorneys involved.

On the other hand, IBRIX while known to some, is a lessor known entity compared to DDUP having taken a lower profile than even some of their close competitors. However for those who have been following and covering the clustered storage market (see here, here, here, here, here, here, here, here and here ), IBRIX is a well known entity.

IBRIX also has had ties to EMC having been involved in a pre-mari age affair with an reseller arrangement along with being "rumored" ;) to have been involved with ATMOS cloud or policy based storage solution formerly known as "Hulk". IBRIX has also quietly been involved with others like Dell as well as HP in similar to EMC reseller arrangements. Where IBRIX has been positioned is to address high performance, scale out parallel or concurrent clustered file system needs, both big and small I/O, sequential and random data storage and access. For example, in the media/entertainment and other industries along with enabling large Internet providers a bulk (low cost, high capacity) scale-out NAS (NFS & CIFS) option.

One of the reasons that IBRIX has been involved with the likes of EMC, Dell and HP among others is that unlike other vendors such as BlueArc, the once high-flying Isilon, NetApp, Onstor or Panasas, not to mention EMC Cellera NAS , is that those solutions are all bundled with proprietary hardware while IBRIX is software based. Where IBRIX Fusion fits is to enable NAS storage solutions using industry standard hardware (servers and storage) that are capable of being configured for both high performance compute (HPC) along with for low-cost general purpose bulk storage to support Web 2.0, social networking, home directories or on-line archives.

Consequently, and HP or Dell who just happen to sell servers, have had the ability of meeting large scale out and scale up NAS file serving applications by re-selling IBRIX installed on their servers or blade servers with either their own entry to mid-range lower cost, high performance and high capacity storage along with that of 3rd party vendors.

Ironically one of IBRIX’s competitors in the software NAS solution market was and remains PolyServe, software that HP acquired a couple of years ago to create their own scale out NAS solution (e.g. EFS). Other software based solutions include among others Lustre (Sun), CXFS (SGI), EMC ATMOS (I’m sure some will argue this is not scale out or NAS, will leave it at that for now) ;) not to mention those from IBM, Microsoft, Quantum (also re-sold by HP) or Symantec.

What does HP get with IBRIX?

Simple, the ability to own the IP (intellectual proprietary) that one of their competitors had been "rumored" to have been working with at one point, IP that their competitors had been reselling like themselves.

Thus HP gets more software IP that can and has been sold along with their hardware such as the Proliant servers and blade servers giving their customers choice, similar to what HP and other vendors do with their open servers. For example, HP had the ExDS9000 extreme storage system built on a blade server with high density, low cost, high capacity HP storage (e.g. HP Modular Disk System 600, HP MSA or even EVA).

This makes for a nice solution for bulk on-line and near-line storage applications where the emphasis is not as much on performance, rather massive scalability for storing on-line documents, archives, videos, images and other unstructured content which is where there is a lot of growth activity. The challenge is that the ExDS9x00 has only been available with the HP PolyServe software which works good for some environments, yet, for others, the clustered file system scale out capabilities of IBRIX were deployed.

With the addition of IBRIX, HP now should be able to provide their customers and prospects the choice of software to meet specific needs while maintaining an HP footprint, that is both hardware, software and services. HP has several different storage software stacks that they now own (e.g. Lefthand for clustered iSCSI, PolyServe for NFS/CIFS NAS, IBRIX for Clustered File system scale out NAS) not to mention those that it OEMS including among others Bycast (Medical Archive System) that is also OEM’d by IBM as their Medical Grid combined with IBM SOFS, Quantum StorNext and Microsoft Windows Storage Server and Sepaton (VTL and Dedupe) to name a few.

Do I think this was a good move by HP?

Yes as it gives them control over IP that they had been reselling as had some of their competitors who left IBRIX to HP to grab up. HP now has the IP which they can package with their hardware similar to how they have been doing, and giving customers choices to align the right hardware and software technology to the task at hand.

Whether it be Bycast for medical archiving, PolyServe or IBRIX for scale out NAS, Lefthand for clustered iSCSI, Sepaton for VTL and dedupe, Microsoft, Quantum StorNext for shared block storage serving or any of the other software packages HP offers with their industry standard servers, the customer has options.

For IBRIX customers and prospects, this move will give them a boost in a confidence that their decisions and investments are safe.

Ironically, vendors like Symantec with their Scaleable File Serving (SFS) clustered NAS solution that is also software based and runs on anyone’s open servers including those from HP gets a potential shot in the arm with HP validating the model and approach for bulk-storage and clustered NAS (Oh Mr. Salem, Mr. Dell is holding on Line 1, Mr. Chambers is on line 2 and Mr. Ellison on line 3 ;) )

Who’s going to be at the alter next? IMHO, I would keep an eye on (and this all just pure speculation) Bycast, Symantec, EMLX (Broadcom was a wake up call), Quantum, Sepaton, STEC, StorMagic, or ACS, maybe even 3PAR among other possibilities (think outside of the lines). I would not rule out a major game changer such as someone buying NetApp or the likes of an HP buying an EMC or Oracle buying a CSC, maybe even a CSCO buying someone like NTAP, how about Oracle buying NTAP and putting some attorneys out of work, not to mention, who will MSFT hook up with? Anything is possible as we have seen and traditional M&A wisdom is out the window.

Have fun at the next wedding you attend, go easy on the cake and wedding punch, especially if you will be doing any dancing (please, no You tube videos of the chicken dance) and be careful throwing rice or other items.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Spring 2008 Storage Descisions Wrap-Up

Once again the Techtarget (TT) folks put on a great event at the spring 2008 edition of Storage Decisions (SD) event in Chicago, tip of the hat to the whole TT crew. SD is known as an IT consumer/user event as opposed to industry events like SNW that are known as a vendor to vendor networking event. TT has added a new form over the past year that occurs the day/night before SD focused on the channel and var audiences with a dinner networking seminar called StorageStrategies. While SD continues to be focused on the IT consumer aka user, the TT channel program is a means for vendors to get in front of perspective channel partners to tell their story and value proposition of why they should be partnered. It?s a fun and growing event that I have been involved with for over a year now talking with the channel folks about issues and opportunities to address the various needs IT organizations. If you are a vendor looking to expand your channel presence, or, a channel partner var looking for new solutions, technologies and partners, these series are a great way of networking.

The main focus however last week was the SD event which had a great turnout of around 550 IT and storage professionals (not counting vendors, exhibitors, vars, media and analysts). To put the attendance in perspective compared to other events. I guess you could virtualizes the attendance of IT folks at about 65,431 however the reality number quoted by TT and observed (during the sessions, lunch and so forth) was in the mid 500?s (not including vendors, exhibitors, vars, media, analysts, hotel personal, stumping politicians, high school marching bands, tour groups and the homeless). Talking with vendors and exhibitors, the census was that they were either getting a boat load of good leads, or, getting actual appointments and meetings for near term opportunities that might help their sales reps win or buy a new boat, car, home, or cup of coffee.

Having been both a customer and a vendor before becoming an analyst years ago, it?s fun to walk the exhibit area listening and watching the different approaches and pitches by the booth personal. Some are focused on just getting leads, some on showing you?re their demo, some on how well they memorized their buzzword laden sales pitch, some can even give you their elevator value prop pitch in less than 30 seconds to get you to stay for another five minutes prompting a rescheduling to give them another 20 minutes of time. I?m still waiting for some vendor to bring in the carnival midway skills game where participants use a water gun or other item to know that particular vendors competitors logo on a target down, or, to knock down various IT issues.

In between all my meetings, presentations, recording some new video techtalks (Data footprint reduction, hot topics for the channel, clustered storage and NAS for SMBs) and other activity at the recent Storage Decisions event in Chicago this past week, I was able to meet up with some friends and former co-workers for a relaxing dinner at Buddy Guy?s Legends across the street from the event hotel. Performing on stage was Vino Louden who plays the guitar with the sole and feeling of Stevie Ray Vaughn and creative flare of Jimmy Page backed by his three man band. If you have never been to Legends you still have time to go there as the joint is staying open until their new facility is ready.

As soon as TechTarget posts the links to the session presentations including my talks on ?Clustered Storage and NAS? that included Web 2.0 and bulk storage as well as my talk about ?Green and Energy Efficient Storage? I will post them on this blog.

Cheers
GS