Dell Storage Forum 2011 revisited

About a month ago I was invited by Dell to make a quick trip down to Orlando to attend the Dell Storage Forum 2011 (e.g. twitter #dellsf11). Given that on Tuesday June 7th Minneapolis was having a heat wave with 100 degree (F) temperatures, it was actually cooler in Orlando.

Make no mistake however, there were plenty of technologies that were cool and being kept cool at the Hilton adjacent to Disney as Dell continues to expand their footprint into the hot data storage market. The event brought together three aspects of the Dell storage story which were the mergers of the recently acquired Compellent user group with the Dell Equallogic user group along with the rest of the Dell storage and data management lineup. While the limelight was focused on Compellent and Equalogic, the Dell disk Dudes (and Dudettes e.g. Gina Rosenthal aka twitter @gminks and Sheryl Koenigsberg aka twitter @storagediva ) have been involved with storage for many years in addition to the recent acquisitions.

During the event I was invited to tag along with Roger Lund (twitter @rogerlund) an IT customer of Dells and Ed Saipetch (twitter @edsai) an Dell partner to go talk with the Dell NAS dudes (aka Unified, clustered, grid, rain, big data, bulk, scale out NAS) team formerly known as Exanet. The team is mix of Dell, former Exanet and new members who have been relatively quietly enhancing their technology in addition to creating packaged solution bundles with other Dell products such as the FS7500 (coupled with EqualLogic). For those not familiar with Exanet, have a read here or hear and for those not familiar with scale out NAS (aka bulk, grid, clustered, big data, etc) have a read here.

There are lots of interesting things in the works or possible and the team that we spoke with are full of energy, ideas, support from management not to mention having some interesting technology tools to work with ranging from Ocarina (data footprint reduction aka DFR), Kace, Scalent, Powervault MD series, servers and micro servers, not to mention EqualLogic and Compellent among others including those from various partners.

NAS was not the only thing cool at the event, there was the Dell object storage solution (aka DX) based on Caringo CAS (Content Addressable Storage) OEM software technology that has been the Rx (prescription) for healthcare, medical and other archives. Keep in mind that Dell also earlier this year acquired Insight one that just happens to be involved with healthcare and medical data or information management.

Speaking of archives and objects there was also some activity this past week with Dell and Rainstor making an announcement of their joint solutions in addition. Speaking of making sure that data on Dell storage remains available, accessible and protected, preserved and served, there were also backup/restore as well as many other pieces of technology, services and solutions. There was also a good presence by Dell partners at the event including Brocade, Commvault, Quantum and Symantec among others.

Here is a link to a video from when I was a guest with hosts Cali Lewis and John McArthur on the Wikibon/Silicon Angle The Cube show while at the Dell Event. During the discussion we had some fun as well as discussed not to be scared of clouds and virtualization, however look before you leap, doing your homework to be prepared along with other themes in my new book Cloud and Virtual Data Storage Networking (CRC Press).

Speaking of Dell, I had a nice conversation with Michael Dell during the storage beers tweet up. Did we talk about SMB or SOHO NAS, SSD, tape, HHDD, Brocade, block vs. file vs. object, data footprint reduction, big backup vs. big data, clouds, 3PAR, Equallogic vs. Compellent, HP vs. EMC?

Nope, we talked about the Dallas Mavericks (who went on to win the NBA title for 2011), social media and other items. If you have never meet Michael Dell, he is one of the most relaxed, confident and approachable CEOs of any big or large company I have meet.

In addition to visiting with Michael Dell, I also had the pleasure of meeting many other great people from Dell, their partners and others face to face including many twitter tweeps. All in all it was a great day and a half trip down to the Dell event, look forward to seeing and hearing more from Dell in the future.

Oh, and for disclosure purposes, Dell covered my RT coach class airfare while I picked up my own hotel, airport transfers, parking and incidentals.

Thanks again to Gina Rosenthal for making it all happen!

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Whats your take on open virtualization alliance and VMware?

Have you heard about the open virtualization alliance (OVA), their kernel based virtual machine (KVM) and their diverse membership list?

If not, here is a link to the OVA FAQ, also take a moment and read this here that talks about OVA along with some perspectives commentary from others as well as myself.

Virtual Servers and Virtual Machines

Figure 1: Generic representation of virtual machines (VMs) and virtualized environment

In a nutshell, OVA can be seen by the faithful as a move or ploy to catch up and buck the success trend of VMware. To those who are not on the VMware bandwagon, this could be seen as a move to level the playing field for virtual machines, kernels and servers.

Yet to others, this can be seen as DejaVu to past attempts at operating systems or other technology alliances to bring parity to the ranks of those not at the top of the technology list of a particular topic, product or theme. For example, a decade or two ago, there were the various Unix groups (remember SCO etc?) that were attempted involving the late Ray Norda of Novell fame in a quest to battle Microsoft among others.

The industry road side is littered with alliances that either still exist yet collecting dust or that faltered. For storage people does anybody remember Aperi and how those in the IBM lead storage management alliance were all singing Kumbaya around a virtual campfire and later partnering with SNIA (Storage Networking Industry Association)? Speaking of SNIA, anybody remember the various supported solutions forums (SSFs) popular back in the early 2000s as a means to demonstrate and stimulate interoperability between different vendors technologies?

Alliances are not bad, however generally to be successful, they have to exist for the right reasons in addition to being well funded, have strong leadership that also means having clear objectives to minimize chances of compromise by committee. While we are talking about alliances, have you heard about the Open Data Center Alliance (ODCA)? The ODCA alliance of which StorageIO is a member is a bit different than many IT related groups in that it is customer or non vendor focused. ODCA has good potential for doing some interesting things as long as they do not get bogged down in bureaucracy as is to often the case with industry driven trade groups, associations or alliances.

Open Data Center Alliance Member

Lets see how these and other alliances move forward or what becomes of them, not to mention the expanding awareness around virtualization, life beyond consolidation (and here).

Whats your take on OVA and other alliances?

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Are Hard Disk Drives (HDDs) getting too big?

Lets start out by clarifying something, that is in terms of context or scope, big means storage capacity as opposed to the physical packaging size of a hard disk drive (HDD) which are getting smaller.

So are HDDs in terms of storage capacity getting too big?

This question of if HDDs storage capacity getting too big to manage comes up every few years and it is the topic of Rick Vanovers (aka twitter @RickVanover Episode 27 Pod cast: Are hard drives getting to big?

Veeam community podcast guest appearance

As I discuss in this pod cast with Rick Vannover of Veeam, with the 2TB and even larger future 4TB, 8 to 9TB, 18TB, 36TB and 48 to 50TB drives not many years away, sure they are getting bigger (in terms of capacity) however we have been here before (or at least some of us have). We discuss how back in the late 90s HDDs were going from 5.25 inch to 3.5 inch (now they are going from 3.5 inch to 2.5 inch), and 9GB were big and seen as a scary proposition by some for doing RAID rebuilds, drive copy or backups among other things, not to mention if putting to many eggs (or data) in one basket.

In some instances vendors have been able to combine various technologies, algorithms and other techniques to RAID rebuild a 1TB or 2TB drive in the same or less amount of time as it used to take to process a 9GB HDD. However those improvements are not enough and more will be needed leveraging faster processors, IO busses and back planes, HDDs with more intelligence and performance, different algorithms and design best practices among other techniques that I discussed with Rick. After all, there is no such thing as a data recession with more information to be generated, processed, moved, stored, preserved and served in the future.

If you are interested in data storage, check out Ricks pod cast and hear some of our other discussion points including how SSD will help keep the HDD alive similar to how HDDs are offloading tape from their traditional backup role, each with its changing or expanding focus among other things.

On a related note, here is post about RAID remaining relevant yet continuing to evolve. We also talk about Hybrid Hard Disk Drives (HHDD) where in a single sealed HDD device there is flash and dram along with a spinning disk all managed by the drives internal processor with no external special software or hardware needed.

Listen to comments by Greg Schulz of StorageIO on HDD, HHDD, SSD, RAID and more

Put on your head phones (or not) and check out Ricks pod cast here (or on the head phone image above).

Thanks again Rick, really enjoyed being a guest on your show.

Whats your take, are HDDs getting to big in terms of capacity or do we need to leverage other tools, technology and techniques to be more effective in managing expanding data footprint including use of data footprint reduction (DFR) techniques?

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Industry adoption vs. industry deployment, is there a difference?

Industry adoption and deployment may be one and the same depending on your viewpoint.

Industry Trends and Perspectives

However they can also mean different things depending on what you do or your area of interest.

For example, when I hear the term industry adoption that means that the industry (press, media, bloggers, analysts, consultants, evangelists, vendors, vars, investors) are talking about something as being common place.

On the other hand, when I hear industry deployment that means what customers or organizations are actually acquiring, deploying and routinely using on a broader scale. Sure they can and do often mean one and the same. However industry adoption in terms of things being talked about (socialized) often occurs before broad deployment.

Recently I heard a so called industry insider say that a particular technology had reached broad industry adoption. I asked the person if they meant that everyone (or at least in their social circles or community) was talking about it, aware of it with some use, or that everyone had deployed the technology. The person looked puzzled and asked what I meant and why would I care about adoption vs. deployment, there were one and the same. So I explained that there is a difference, one drives the other and that they are related, a cause and effect. Funny how some things resonate with customers however not always with so called industry insiders.

Industry Trends, Perspectives and Buzzword Bingo

Next time you hear someone tossing around buzzword bingo topics or themes in conjunction with the term industry adoption, ask them if that means people are talking about it, or that people are actually doing what is being discussed. Of course there will be people doing or deploying what is being discussed, those are the early adopters and deployers.

What does this have to do with anything?

Not much really other than to throw out some food for thought.

Perhaps if you are a customer to have some fun with the pundits, evangelist and industry insiders or when vendors and vars show up for a game of buzzword bingo. On the other hand, if you are a vendor or var, clarify with and where your customers are as well as how they evolving from adoption to deployment to demonstrate success.

Ok, nuf said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking

For those who have read any of my previous posts, seen some of my articles, news letters, videos, pod casts, web casts or in person appearances you may have heard that I have a new book coming out this summer.

Here in the northern hemisphere its summer (well technically the solstice is just around the corner) and in Minnesota the ice (from the winter) is off the lakes and rivers. Granted, there is some ice floating that fell out of coolers for keeping beverages cool. This means that it is also fishing (and catching) season on the Scenic St. Croix River.

Karen of Arcola catches first fish of 2011 season, St. Croix river, stripe bassGreg showing his first catch of the 2011 season, St. Croix walleye aka Walter or Wanda

FTC disclosures (and for fun): Karenofarcola is wearing a StorageIO baseball cap and Im wearing a cap from a vendor marketing person who sent several as they too enjoy fishing and boating. Funny thing about the cap, all of the river rats and fishing people think it is from the people who make rod reels instead of solutions that go around tape and disk reels. Note, if you feel compelled to send me baseball caps, send at least a pair so there is a backup, standby, spare or extra one for a guest. The mustang survival jacket that Im wearing with the Seadoo logo is something I bought myself. I did get a discount however since there was a Seadoo logo on it and I used to have Seadoo jet boats. Btw, that was some disclosure fun and humor!

Ok, enough of the fun stuff, lets get back to the main theme of this post.

My new book which is the third in a series of solo projects including Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier) and The Green and Virtual Data Center (CRC).

While the official launch and general availability will be later in the summer, following are some links and related content to give you advance information about the new book.

Cloud and Virtual Data Storage Networking

Click on the above image which will take you to the CRC Press page where you can learn more including what the book is about, view a table of contents, see reviews and more. Also check out the video below to learn more as well as visit my main web site where you can learn about Cloud and Virtual Data Storage Networking, my other books and view (or listen to) related content such as white papers, solution briefs, articles, tips, web cast, pod cast as well as view the recent and upcoming events schedule.

I also invite you to join Cloud and Virtual Data Storage Networking group

You can also view the short video at dailymotion, metacage, blip.tv, veoh, flickr, and photobucket among other venues.

If you are interested in being a reviewer, send a note to cvdsn@storageio.com with your name, blog or website and contact information including shipping address (sorry no PO boxes) plus telephone (or skype) number. Also indicate if you are a blogger, press/media, free lance writer, analyst, consultant, var, vendor, investor, IT professional or other.

Watch for more news and information as we get closer to the formal launch and release, in the meantime, you can pre order your copy now at Amazon, CRC Press and other venues around the world.

Ok, time to get back to work or go fishing, nuff said

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Congratulations to Infosmack on episode 100

Congratulations to the Infosmack crew hosts Greg Knieriemen and Marc Farley with the Diva of Disruptive Technologies, Christina Weil on their 100th episode. This episode included Robin Harris of StorageMojo and myself as guests.

Some items discussed in the 100th episode include Infosmack Live from the upcoming Dell Storage Forum, Cisco and the future of or with EMC and VMware, NetApp merger and acquisition activity, Sony and the death of Blu-ray, streaming video and related themes among others. Give it a listen when you get a chance and congratulations on the 100th episode.

Ok, nuff said

Cheers Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Dude, is Dell going to buy Brocade?

Some IT industry buzz this week is around continued speculation (or here) of who will Dell buy next and will it be Brocade.

Brocade was mentioned as a possible acquisition by some in the IT industry last fall after Dell stepped back from the 3PAR bidding war with HP. Industry rumors or speculations are not new involving Dell and Brocade some going back a year or more (or here or here).

Dell

Last fall I did a blog post commenting that I thought Dell would go on to buy someone else (turned out to be Compellent and Insight One). Those acquisitions by Dell followed their purchases of companies including Scalent, Kace, Exanet, Perot, and Ocarina among others. In that post, I also commented that I did not think (at least at that time) that Brocade would be a likely or good fit for Dell given their different business models, go to market strategy and other factors.

Dell is clearly looking to move further up into the enterprise space which means adding more products and routes to market of which one is via networking and another involves people with associated skill sets. The networking business at Dell has been good for them along with storage to complement their traditional server and workstation business, not to mention their continued expansion into medical, life science and healthcare related solutions. All of those are key building blocks for moving to cloud, virtual and data storage networking environments.

Dell has also done some interesting acquisitions around management and service or workflow tools with Scalent and Kace not to mention their scale out NAS file system (excuse me, big data) solutions via Exanet and data footprint reduction tools with Ocarina, all of which have plays in the enterprise, cloud and traditional Dell markets.

But what about Brocade?

Is it a good fit for Dell?

Dell certainly could benefit from owning Brocade as a means of expanding their Ethernet and IP businesses beyond OEM partnerships, like HP supplementing their networking business with 3COM and IBM with Blade networks.

However, would Dell acquiring Brocade disrupt their relationships with Cisco or other networking providers?

If Dell were to make a bid for Brocade, would Huawei (or here) sit on the sidelines and watch or jump in the game to stir things up?

Would Cisco counter with a deal Dell could not refuse to tighten their partnership at different levels perhaps even involving something with the UCS that was discussed on a recent Infosmack episode?

How would EMC, Fujitsu, HDS, HP, IBM, NetApp and Oracle among others, all of who are partners with Brocade respond to Dell now becoming their OEM supplier for some products?

Would those OEM partnerships continue or cause some of those vendors to become closer aligned with Cisco or others?

Again the question, will Huawei sit back or decide to enter the market on a more serious basis or continue to quietly increase their presences around the periphery?

Brocade could be a good fit for Dell giving them a networking solution (both Ethernet via the Foundry acquisition along with Fibre Channel and Fibre Channel over Ethernet (FCoE)) not to mention many other pieces of IP including some NAS and file management tools collecting dust on some Brocade shelf somewhere. What Dell would also get is a sales force that knows how to sell to OEMs, the channel and to enterprise customers, some of whom are networking (Ethernet or Fibre Channel) focused, some who have broader diverse backgrounds.

While it is possible that Dell could end up with Brocade along with a later bidding battle (unless others just let a possible deal go as is), Dell would find itself in new and unfamiliar waters similar to Brocade gaining its feet moving into the Ethernet and IP space after having been comfortable in the Fibre Channel storage centric space for over a decade.

While the networking products would be a good fit for Dell assuming that they were to do such a deal, the diamond in the rough so to speak could be Brocade channel, OEM and direct sales contact team of sales people, business development, systems engineers and support staff on a global basis. Keep in mind that while some of those Brocadians are network focused, many have connected servers and storage from mainframe to open systems across all vendors for years or in some cases decades. Some of those people who I know personally are even talented enough to sell ice to an Eskimo (that is a sales joke btw).

Sure the Brocadians would have to be leveraged to keep selling what they have done, a task similar to what NetApp is currently facing with their integration of Engenio.

However that DNA could help Dell set up more presences in organizations where they have not been in the past. In other words, Dell could use networking to pull the rest of their product lines into those accounts, vars or resellers.

Hmmm, does that sound like another large California based networking company?

Dell

After all, June is a popular month for weddings, lets see what happens next week down in Orlando during the Dell Storage Forum as some have speculated might be a launching pad for some type of deal.

Here are some related links to more material:

  • HP Buys one of the seven networking dwarfs and gets a bargain
  • Dell Will Buy Someone, However Not Brocade (At least for now)
  • While HP and Dell make counter bids, exclusive interview with 3PAR CEO David Scott
  • Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
  • Did someone forget to tell Dell that Tape is dead?
  • Data footprint reduction (Part 1): Life beyond dedupe and changing data lifecycles
  • Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize
  • What is DFR or Data Footprint Reduction?
  • Could Huawei buy Brocade?
  • Has FCoE entered the trough of disillusionment?
  • More on Fibre Channel over Ethernet (FCoE)
  • Dude, is Dell doing a disk deal again with Compellent?
  • Post Holiday IT Shopping Bargains, Dell Buying Exanet?
  • Back to school shopping: Dude, Dell Digests 3PAR Disk storage
  • Huawei should buy brocade
  • NetApp buying LSIs Engenio Storage Business Unit
  • Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    StorageIO going Dutch: Seminar for Storage and I/O professionals

    Data and Storage Networking Industry Trends and Technology Seminar

    Greg Schulz of StorageIO in conjunction with or dutch parter Brouwer Storage Consultancy will be presenting a two day seminar for Storage Professionals Tuesday 24th and Wednesday 25th of May 2011 at Ampt van Nijkerk Netherlands.

    Brouwer Storage ConsultanceyThe Server and StorageIO Group

    This two day interactive education seminar for storage professionals will focus on current data and storage networking trends, technology and business challenges along with available technologies and solutions. During the seminar learn what technologies and management techniques are available, how different vendors solutions compare and what to use when and where. This seminar digs into the various IT tools, techniques, technologies and best practices for enabling an efficient, effective, flexible, scalable and resilient data infrastructure.

    The format of this two seminar will be a mix of presentation and interactive discussion allowing attendees plenty of time to discuss among themselves and with seminar presenters. Attendees will gain insight into how to compare and contrast various technologies and solutions in addition to identifying and aligning those solutions to their specific issues, challenges and requirements.

    Major themes that will be discussed include:

    • Who is doing what with various storage solutions and tools
    • Is RAID still relevant for today and tomorrow
    • Are hard disk drives and tape finally dead at the hands of SSD and clouds
    • What am I routinely hearing, seeing or being asked to comment on
    • Enabling storage optimization, efficiency and effectiveness (performance and capacity)
    • What do I see as opportunities for leveraging various technologies, techniques,trends
    • Supporting virtual servers including re-architecting data protection
    • How to modernize data protection (backup/restore, BC, DR, replication, snapshots)
    • Data footprint reduction (DFR) including archive, compression and dedupe
    • Clarifying cloud confusion, don’t be scared, however look before you leap

    In addition this two day seminar will look at what are some new and improved technologies and techniques, who is doing what along with discussions around industry and vendor activity including mergers and acquisitions. Greg will also preview the contents and themes of his new book Cloud and Virtual Data Storage Networking (CRC) for enabling efficient, optimized and effective information services delivery across cloud, virtual and traditional environments.

    Buzzwords and topic themes to be discussed among others include:
    E2E, FCoE and DCB, CNAs, SAS, I/O virtualization, server and storage virtualization, public and private cloud, Dynamic Infrastructures, VDI, RAID and advanced data protection options, SSD, flash, SAN, DAS and NAS, object storage, application optimized or aware storage, open storage, scale out storage solutions, federated management, metrics and measurements, performance and capacity, data movement and migration, storage tiering, data protection modernization, SRA and SRM, data footprint reduction (archive, compress, dedupe), unified and multi-protocol storage, solution bundle and stacks.

    For more information or to register contact Brouwer Storage Consultancy

    Brouwer Storage Consultancy
    Olevoortseweg 43
    3861 MH Nijkerk
    The Netherlands
    Telephone: +31-33-246-6825
    Cell: +31-652-601-309
    Fax: +31-33-245-8956
    Email: info@brouwerconsultancy.com
    Web: www.brouwerconsultancy.com

    Brouwer Storage Consultancey

    Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

    Ok, nuff said for now

    Cheers Gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    Spring 2011 Server and StorageIO News Letter

    StorageIO News Letter Image
    Spring 2011 Newsletter

    Welcome to the Spring 2011 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the Winter 2011 edition.

    You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

     

    Click on the following links to view the Spring 2011 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

    Follow via Goggle Feedburner here or via email subscription here.

    You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

    Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

    Cheers gs

    Nuff said for now

    Cheers
    Gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    The new Green IT: Efficient, Effective, Smart and Productive

    Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

    Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

    Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

    Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

    Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

    Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

    Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

    Tiered Storage
    Expanding focus from energy avoidance to energy usage effectiveness

    In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

    Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

    Efficient and Optimized IT Wheel of Oppourtunity
    Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

    Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

    For example:

    Here are some related links for additional reading:

    Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

    Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC), The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    Is FCoE Struggling to Gain Traction, or on a normal adoption course?

    Here is an article by Drew Robb over at Enterprise Storage Forum about Fibre Channel over Ethernet (FCoE) and its state of adoption. Drews article includes comments and perspectives from myself around where FCoE is going and why it is on a long road and not a sprint for a short temporal technology play (e.g. not a quick passing fad or bandwagon trend).

    If you measure FCoE adoption in months, sure, its been slow to gain adoption and deployment similar to how Ethernet, Fibre Channel (FC) and even iSCSI took time to evolve. Part of the time involved is for developing the standards, implementing the technology as well as expanding the capabilities of the new tools. Another part of the time required for technologies that are targeted to be around for a decade or more include ecosystem maturity, education not to mention customers being comfortable with along with having budget to buy the new items.

    I have previously said that FCoE was in the trough of disillusionment and depending on your view, that could be either entering, exiting or there to stay. Not surprisingly some cheerleaders thought that saying FCoE was in the trough of disillusionment was being cynical, while some cynics were cheerleading.

    My point around FCoE is that any technology or paradigm that goes through a hype cycle that will actually have long term legs or be around for years if not decades goes through a post initial hype disillusionment phase before reappearing. Technologies or trends that go through the trough of disillusionment that will eventually reappear sometimes go to Some Day Isle for rest and relaxation (R and R). Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, fud, hype and activity.

    Certainly there have been and will continue to be more battles or matches tied to early deployments along with plenty of hype or FUD. After all, if FCoE were to simply pack up and go away like some cynics or naysayers suggest, what will they have to talk, blog, write or speak about? Similarly if FCoE magically goes mainstream tomorrow, the cheerleaders will have to find a new bandwagon or Shiny New Toy (SNT) to rally around.

    Also as I have said in the past, its not if, rather when FCoE will be deployed in yours or your customers environment along with how and using what tools or technologies. Another question to pose around FCoE as a converged technology is will you use it in a true converged manner meaning adapting how server, storage and networking resources are managed including best practices? Or, will you use FCoE in a hybrid SAN or LAN mode using traditional SAN and LAN management practice and separate teams perhaps even battling over who owns the tools or technology.

    Fwiw, in case you did not pick up on it from my previous posts, tips, articles and coverage in books, I think that FCoE has a very bright future as does NAS and iSCSI along with shared SAS as complimentary technologies when used for the applicable scenario.

    What is your take, Is FCoE struggling to gain traction?

    Is FCoE on a normal technology evolution path and timeline?

    Is it too early to tell what the future holds for FCoE?

    Is FCoE too little to late and if so why?

    Ok, nuff said for now.

    Cheers gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    StorageIO V20.11 (2011) events seminars and web casts schedule

    The V20.11 (e.g. 2011 or follow up from V20.10) Server and StorageIO (StorageIO) out and about events schedule continues to evolve.

    In the meantime, here are a few (actually a couple dozen) seminars and web casts currently on the event calendar for 2011 that I will be speaking or presenting at. Topics and themes include Server and Storage Optimization, Clouds, Virtualization, Data Protection Modernization (HA, BC, DR, Backup/restore) along with Data Footprint Reduction (DFR including archive, compression, dedupe), End to End (E2E) Management, efficient IT data centers (and storage) among other related items.

    Later this summer watch for the release of my new book Cloud and Virtual Data Storage Networking (CRC) as well as keep an eye on the StorageIO events page for additional events or details to appear. Also check out the news page for commentary on industry activities, announcements, trends or related topics in addition to the tips (or articles) page. You can also view videos, webinars and pod casts along with news letters containing links from while out and about during 2011 activities (or from past events).

    WhenVenueEvent Name Location
    Nov 10, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerLos Angeles, CA
    Nov 8, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSeattle, WA
    Nov 3, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDenver, CO
    Nov 1, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerChicago, IL
    Sept 29, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerMinneapolis, MN
    Aug 4, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSan Francisco, CA
    Jul 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerHouston, TX
    Jul 21, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingRaleigh, NC
    Jun 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerBoston, MA
    June 23, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerNew York City
    June 21, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingTampa, FL
    May 18, 2011Keynote: 2011 Virtualization Best PracticesIrvine, CA
    May 12, 2011Keynote: 2011 Virtualization Best PracticesChicago, IL
    May 10, 2011Keynote: 2011 Virtualization Best PracticesDallas, TX
    May 5, 2011Keynote: 2011 Virtualization Best PracticesNew York, NY
    May 3, 2011Keynote: 2011 Virtualization Best PracticesBoston, MA
    Apr 28, 2011 Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDallas, TX
    Apr 12, 2011 Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingSt. Louis, MO
    Mar 29, 2011WebcastCloud and Virtual BC/DRWebcast
    Mar 24, 2011WebcastTapes Evolving Data Storage RoleWebcast
    Mar 15, 2011Wildfire GrilleKeynote: Virtualization, storage and the enterprise cloudEden Prairie, MN
    Feb 10, 2011 Guest participant – Enabling safe and secure SaaSOn demand eSeminar
    Jan 31, 2011century CollegeCloud and Virtual Data Storage Networking: Industry TrendsMahtomedi MN
    Jan 12, 2011 Presenter – E2E Awareness and insight for cloud, virtualized and legacy IT environments
    See more here including viewing the webcast
    Virtual event
    More information

    Watch here for more events updates and information as well as signup for the free StorageIO news letter here.

    Nuff said for now, look forward to seeing as well as hearing from you while out and about during 2011.

    Cheers gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

    NetApp buying LSIs Engenio Storage Business Unit

    Storage I/O trends

    This has been a busy week as on Monday Western Digital (WD) announced that they were buying the disk drive business from Hitachi Ltd. (e.g. HGST) for about $4.3 billion USD. The deal includes about $3.5B in cash and 25 million WD common shares (e.g. $750M USD) which will give Hitachi Ltd. about ten (10) percent ownership in WD along with adding two Hitachi persons onto the WD board of directors. WD now moves into the number one hard disk drive (HDD) spot above Seagate (note Hitachi is not selling HDS) in addition to giving them a competitive positioning in both the enterprise HDD as well as emerging SSD markets.

    Today NetApp announced that they have agreed to purchase portions of the LSI storage business known as Engenio for $480M USD.

    The business and technology that LSI is selling to NetApp (aka Engenio) is the external storage system business that accounted for about $705M of their approximate $900M+ storage business in 2010. This piece of the business represents external (outside of the server) shared RAID storage systems that support Serial Attached SCSI (SAS), iSCSI, Fibre Channel (FC) and emerging FCoE (Fibre Channel over Ethernet) with SSD, SAS and FC high performance HDDs as well as high capacity HDDs. NetApp has block however there strong suit (sorry netapp guys) is file while Engenio strong suit is block that attaches to gateways from NetApp as well as others in addition to servers for scale out NAS and cloud.

    What NetApp is getting from LSI is the business that sells storage systems or their components to OEMs including Dell, IBM (here and here), Oracle, SGI and TeraData (a former NCR spin off) among others.

    What LSI is retaining are their custom storage silicon, ICs, PCI RAID adapter and host bus adapter (HBA) cards including MegaRAID, 3ware along with SAS chips, SAS switches, PCI SSD card and the Onstor NAS product they acquired about a year ago. Other parts of the LSI business which makes chips for storage, networking and communications vendors is also not affected by this deal.

    In other words, the sign in front of the Wichita LSI facility that used to say NCR will now probably include a NetApp logo once the deal closes.

    For those not familiar, Tom Georgens current CEO of NetApp is very familiar with Engenio and LSI as he used to work there (after leaving a career at EMC). In fact Mr. Georgens was part of the most recent attempt to spin the external storage business out of LSI back in the mid 2000s when it received the Engenio name and branding. In addition to Tom Georgens, Vic Mahadevan the current NetApp Chief Strategy Officer recently worked at LSI and before that at BMC, Compaq and Maxxan among others.

    What do I mean by the most recent attempt to spin the storage business out of LSI? Simple, the Engenio storage business traces its lineage back to NCR and what become known as Symbiosis Logic that LSI acquired as part of some other acquisitions.

    Going back to the late 90s, there was word on the street that the then LSI management was not sure what to do with storage business as their core business was and still is making high volume chips and related technologies. Current LSI CEO Abhi Talwalkar is a chip guy (nothing wrong with that) who honed his skills at Intel. Thus it should not be a surprise that there is a focus on the LSI core business model of making their own as well as producing silicon (not the implant stuff) for IT and consumer electronics (read their annual report).

    As part of the acquisition, LSI has already indicated that they will use all or some of the cash to buy back their stock. However I also wonder if this does not open the door for Abhi and his team to do some other acquisitions more synergic with their core business.

    What does NetApp get:

    • Expanded OEM and channel distribution capabilities
    • Block based products to coexist with their NAS gateways
    • Business with an established revenue base
    • Footprint into new or different markets
    • Opportunity to sell different product set to existing customers

    NetApp gets an OEM channel distribution model to complement what they already have (mainly IBM) in addition to their mainly direct sales and with VARs. Note that Engenio went to an all OEM/distribution model several years ago maintaining direct touch support for their partners.

    Note that NetApp is providing financial guidance that the deal could add $750M to FY12 which is based on retaining some portion of the existing OEM business however moving into new markets as well as increasing product diversity with existing direct customers, vars or channel partners.

    NetApp also gets to address storage market fragmentation and enable OEM as well as channel diversification including selling to other server vendors besides IBM. The Engenio model in addition to supporting Dell, IBM, Oracle, SGI and other server vendors also involves working with vertical solution integrator OEMs in the video, entertainment, High Performance Compute (HPC), cloud and MSP markets. This means that NetApp can enter new markets where bandwidth performance is needed including scale out NAS (beyond what NetApp has been doing). This also means that NetApp gets a product to sell into markets where back end storage for big data, bulk storage, media and entertainment, cloud and MSP as well as other applications leverage SAS, iSCSI or FC and FCoE beyond what their current lineup offers. Who sells into those spaces? Dell, HP, IBM, Oracle, SGI and Supermicro among others.

    What does LSI get:

    • $480M USD cash and buy back some stock to keep investors happy
    • Streamline their business or open door for new ones
    • Perhaps increase OEM sales to other new or existing customers
    • Perhaps do some acquisitions or be acquired

    What does Engenio get:
    A new parent that hopefully invest in the technology and marketing of the solution sets as well as leverage or take care of the installed base of customers

    What do the combined Engenio and NetApp OEMs and partners get:
    With combination of the organizations, hopefully streamlined support, service, and marketing, product enhancements to address new or different needs. Possibly comfort in knowing that Engenio now has a home and its future somewhat known.

    What about the Engenio employees?
    The reason I bring this up is wondering what happens to those who have many years invested and their LSI stock which I presume they keep hoping that the sale gives them a future return on their investment or efforts. Having been in similar acquisitions in the past, it can be a rough go however if the acquirer has a bright future, than enough said.

    Some random thoughts:

    Is this one of those industry trendy, sexy, cool everybody drooling type deals with new and upcoming technology and marketing buzz?
    No

    Is this one of those industry deals that has good upside potential if executed upon and leveraged?
    Yes

    Netapp already has a storage offering why do they need Engenio?
    No offense to NetApp, however they have needed a robust block storage offering to complement their NAS file serving and extensive software functionality to move into to different markets. This is not all that different from what EMC needed to do in the late 90s extending their capabilities from their sole cash cow platform Symmetrix to acquire DG to have a mid range offering.

    NetApp is risking $480M on a business with technologies that some see or say is on the decline, so why would they do such a thing?
    Ok, lets set the technology topics aside, from a pure numbers perspective, lets take two scenarios and Im not a financial person so go easy on me please. What some financial people have told me with other deals is that its sometimes about getting a return on cash vs. it not doing anything. So with that and other things in mind, say NetApp just lets $480M sit in the bank, can they get 12 per cent or better interest? Probably not and if they can, I want the name of that bank. What that means is that for a five year period, if they could get that rate of return (12 percent), they would only make $824M-480M=$344M on the investment (I know, there are tax and other financial considerations however lets keep simple). Now lets take another scenario, assume that NetApp simply rides a decline of the business at say a 20 percent per year rate (how many business are growing or in storage declining at 20 percent per year?) for five years. That works out to about a $1.4B yield. Lets take a different scenario and assume that NetApp can simply maintain an annual run rate of $700-750M for that five years, that works out to around $3.66B-480M=$3.1B revenue or return on investment. In other words, even with some decline, over a five year period, the OEM business pays for the deal alone and perhaps helps funds investment in technology improvement with the business balance being positive upside.

    Now both of those are extreme scenarios so lets take something more likely such as NetApp being able to simply maintain a 700-750M run rate by keeping some of the OEM business, finding new markets for challenge and OEM as well as direct, expanding footprint into their markets. Now that math gets even more interesting. Having said all of that, NetApp needs to keep investing in the business and products to get those returns which might help explain the relative low price to run rate.

    Is this a good deal for NetApp?
    IMHO yes, as long as NetApp does not screw it up. If NetApp can manage the business, invest in it, grow into new markets instead of simple cannibalization, they will have made a good deal similar to what EMC did with DG back in the late 90s. However NetApp needs to execute, leverage what they are buying, invest in it and pick up new business to make up for the declining business with some of the OEMs.

    With several hundred thousand systems or controllers having been sold over the years (granted how many are actually running is your guess as good as mine), NetApp has a footprint to leverage with their other products. For example, should IBM, Dell or Oracle completely walk away from those installed footprints, NetApp can move in with firmware or other upgrades to support plus up sell with their NAS gateways to add value with compression, dedupe, etc.

    What about NetApps acquisition track record?
    Fair question although Im sure the NetApp faithful wont like it. NetApp has had their ups and downs with acquisitions (Topio, Decru, Spinaker, Onaro, etc), perhaps with this one like EMC in the late 90s who bought DG to overcome some rough up and down acquisitions can also get their mojo on. (See this post).While we are on the topic of acquisitions, NetApp recently bought Akorri and last year Bycast which they now call StorageGrid that has been OEMd in the past by IBM. Guess what storage was commonly used under the IBM servers running the Bycast software? If you guessed XIV you might want to take a mulligan or a do over. Btw, HP also has OEMd the Bycast software. If you are not familiar with Bycast and interested in automated movement, tiering, policy management, objects and other buzzwords, ping your favorite NetApp person as it is a diamond in the rough if leveraged beyond healthcare capabilities.

    What does this mean for Xyratex and Dothill who are NetApp partners?
    My guess is that for now, the general purpose enclosures would stay the same (e.g. Xyratex) until there is a business case to do something different. For the high density enclosures, that could be a different scenario. As for others, we will have to wait and see.

    Will NetApp port OnTap into Engenio?
    The easiest and fastest thing is to do what NetApp and Engenio OEM customers have already been doing, that is, place the Engenio arrays behind the NetApp fas vfiler. Note that Engenio has storage systems that speak SAS to HDDs and SSDs as well as able to speak SAS, iSCSI and FC to hosts or gateways. NetApp has also embraced SAS for back end storage, maybe we will see them leverage a SAS connection out of their filers in the future to SAS storage systems or shelves instead of FC loop?

    Speaking of SAS host or server attached storage, guess what many cloud, MSP, high performance and other environment are using for storage on the back end of their clusters or scale out NAS systems?
    Yup, SAS.

    Guess what gap NetApp gets to fill joining Dell, HP, IBM and Oracle who can now give a choice of SAS, iSCSI or FC in addition or NAS?
    Yup, SAS.

    Care to guess what storage vendor we can expect to hear downplay SAS as a storage system to server or gateway technology?
    Hmm

    Is this all about SAS?
    No

    Will this move scare EMC?
    No, EMC does not get scared, or at least that is what they tell me.

    Will LSI buy Fusion IO who has or is filing their documents to IPO or someone else?
    Your guess or speculation is better than mine. However LSI already has and is retaining their own PCIe SSD card.

    Why only $480M for a business that did $705M in 2010?
    Good question. There is risk in that if NetApp does not invest in the product, marketing, relationships that they will not see the previous annual run rate so it is not a straight annuity. Consequently NetApp is taking risk with the business and thus they should get the reward if they can run with it. Another reason is that there probably were not any investment bankers or brokers running up the price.

    Why didnt Dell buy Engenio for $480M?
    Good question, if they had the chance, they should have however it probably would not have been a good fit as Dell needs direct sales vs. OEM sales.

    Ok, nuff said (for now)

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Cloud conversations: Loss of data access vs. data loss

    Have you hugged your cloud or MSP lately?

    Why give a cloud a hug and what does it have to do with loss of data access vs. loss of data?

    First there is a difference between actually losing data and losing access to it.

    Losing data means that you have no backup or copy of the information thus it is gone. This means there are no good valid backups, snapshots, copies or archives that can be used to restore or recover the information.

    Losing access to data means that there is a copy of it somewhere however it will take time to make it usable (no data was actually lost). How long you have to wait until the data is restored or recovered will vary and during that time it may seem like data was lost.

    Second, industry hype for and against clouds serves as a lighting rod for when things happen.

    Lighting recently struck (or at least virtually) with some outages (see links below) including at Google Gmail.

    Cloud crowd cheerleaders may need a hug to feel good while they or their technology get tossed about a bit. Google announced that they had a service disruption recently however that data was not lost, only loss of access for a period of time.

    Lets take a step back before going forward.

    With the Google Gmail disruption, following on previous incidents, true cynics and naysayers will probably jump on the anti cloud FUD feeding frenzy. The true cloud cynics will tell the skeptics all about cloud challenges perhaps never having had actually used any service or technology themselves.

    Cloud crowd cheerleaders are generally a happy go lucky bunch with virtual beliefs and physical or real emotions. Cloud crowd cheerleaders have a strong passion for their technology or paradigm taking it various serious in some instances perceiving attacks or fud against cloud as an attack on them or their belief. Some cheerleaders will see this post as snarky or cynical (ok, get over it already).


    Ongoing poll at StorageIOblog.com, click on the image to cast your vote.

    Then there are the skeptics or interested audience who are not complete cynics or cheerleaders (those in the middle 80 percent of the above chart).

    Generally speaking they want to learn more, understand issues to work around or take appropriate steps and institute best practices. They see a place for MSP or cloud services for some things to compliment what they are currently doing and tend to be the majority of audiences outside of special interest, vendor or industry trade groups.

    Some additional thoughts, comments and perspectives:

    • Loss of data means you cannot get it back to a specific RPO (Recovery Point Objective or how much data you can afford to lose). Loss of access to data means that you cannot get to your data until a specific RTO (Recovery Time Objective).


    Tiered data protection, RTO and RPOs, align technique and technology to SLO needs


    RTO and RPOs

    • RAID and replication provide accessibility to data not data protection. The good news with RAID and replication or mirroring is if you make a change to the data it is copied or protected. The bad news is if it is deleted or corrupted that error or problem is also replicated.
    • Backup, snapshots, CDP or other time interval based techniques protect data against loss however may require time to restore, recovery or refresh from. A combination of data availability and accessibility along with time interval based protection are needed (e.g. the two previous above items should be combined). CDP should also mean complete, consistent, coherent or comprehensive data protection including data in application or VM buffers.
    • Any technology will fail either on its own or via human intervention or lack of configuration. It is not if rather when as well as how gracefully a failure along with fault isolation occurs and is remediate (corrected). There is generally speaking, no such thing as a bad technology, rather poor or inappropriate use, configuration or deployment of it.
    • Protect onsite data with offsite mediums including MSP or cloud backup services while keeping a local onsite copy. Why keep an onsite local copy when using a cloud? Simple, when you lose access to the cloud or MSP for extended periods of time, if needed you have a copy of data to work with (assuming it is still valid). On other hand, important data that is onsite needs to be kept offsite. Hence cloud and MSP should compliment what is done for data protection and vise versa. Thats what I do, is what you do?
    • The technology golden rule which applies to cloud and virtualization is whoever controls the management of the technology controls the gold. Leverage CDP, which is Commonsense Data Protection or Cloud Data Protection. Hops are great in beer (as well as some other foods) however they add latency including with networks. Aggregation can cause aggravation, not everything can be consolidated, however much can be virtualized.

    Here are some related blog posts:

    Additional links to related articles and commentary:

    Closing thoughts and comments (for now) regarding clouds.

    Its not if, rather when, where, why, how and with what will you leverage a cloud or MSP technologies, products, service, solution or architectures to compliment your environment.

    How will cloud or MSP work for you vs. you working for it (unless you actually do work for one of them).

    Dont be scared of clouds or virtualization, however look before you leap!

    BTW, for those in the Minneapolis St. Paul area (aka the other MSP), check out this event on March 15, 2011. I have been invited to talk about optimizing your data storage and virtual environments and be prepared to take advantage of cloud computing opportunities as they mature.

    Nuff said for now

    Cheers gs

    Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC) at https://storageio.com/books
    twitter @storageio