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Amazon Web Services (AWS) and the NetFlix Fix?

Amazon Web Services (AWS)
Amazon Web Services (AWS)

I received the following note from Amazon Web Services (AWS) about an enhancement to their Elastic Compute Cloud (EC2) service that can be seen by some as an enhancement to service or perhaps by others after last weeks outages, a fix or addressing a gap in their services. Note for those not aware, you can view current AWS service status portal here.

The following is the note I received from AWS.

 

Announcing Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC

Amazon Web Services (AWS)
Amazon Web Services (AWS)
Dear Amazon EC2 Customer,

We are excited to introduce multiple IP addresses for Amazon EC2 instances in Amazon VPC. Instances in a VPC can be assigned one or more private IP addresses, each of which can be associated with its own Elastic IP address. With this feature you can host multiple websites, including SSL websites and certificates, on a single instance where each site has its own IP address. Private IP addresses and their associated Elastic IP addresses can be moved to other network interfaces or instances, assisting with application portability across instances.

The number of IP addresses that you can assign varies by instance type. Small instances can accommodate up to 8 IP addresses (across 2 elastic network interfaces) whereas High-Memory Quadruple Extra Large and Cluster Computer Eight Extra Large instances can be assigned up to 240 IP addresses (across 8 elastic network interfaces). For more information about IP address and elastic network interface limits, go to Instance Families and Types in the Amazon EC2 User Guide.

You can have one Elastic IP (EIP) address associated with a running instance at no charge. If you associate additional EIPs with that instance, you will be charged $0.005/hour for each additional EIP associated with that instance per hour on a pro rata basis.

With this release we are also lowering the charge for EIP addresses not associated with running instances, from $0.01 per hour to $0.005 per hour on a pro rata basis. This price reduction is applicable to EIP addresses in both Amazon EC2 and Amazon VPC and will be applied to EIP charges incurred since July 1, 2012.
To learn more about multiple IP addresses, visit the Amazon VPC User Guide. For more information about pricing for additional Elastic IP addresses on an instance, please see Amazon EC2 Pricing.
Sincerely,

The Amazon EC2 Team

We hope you enjoyed receiving this message. If you wish to remove yourself from receiving future product announcements and the monthly AWS Newsletter, please update your communication preferences.

Amazon Web Services LLC is a subsidiary of Amazon.com, Inc. Amazon.com is a registered trademark of Amazon.com, Inc. This message produced and distributed by Amazon Web Services, LLC, 410 Terry Ave. North, Seattle, WA 98109-5210.

End of AWS message

 

Server and StorageIO industry trends and perspective DAS

Either way you look at it, AWS (disclosure I’m a paying EC2 and S3 customer) is taking responsibility on their part to do what is needed to enable a resilient, flexible, scalable data infrastructure. What I mean by that is that protecting data and access to it in cloud environments is a shared responsibility including discussing what went wrong, how to fix and prevent it, as well as communicating best practices. That is both the provider or service along with those who are using those capabilities have to take some ownership and responsibility on how they get used.

For example, last week a major thunderstorms rolled across the U.S. causing large-scale power outages along the eastern seaboard of the U.S. and in particular in the Virginia area where one of Amazons availability zones (US East-1) has data centers located. Keep in mind that Amazon availability zones are made up of a collection of different physical data centers to cut or decrease chances of a single point of failure. However on June 30, 2012 during the major storms on the East coast of the U.S. something did go wrong, and as is usually the case, a chain of events resulted in or near a disaster (you can read the AWS post-mortem here).

The result is that AWS based out of the Virginia availability zone were knocked off line for a period which impacted EC2, Elastic Block Storage (EBS), Relational Database Service (RDS) and Elastic Load Balancer (ELB) capabilities for that zone. This is not the first time that the Virginia availability zone has been affected having met a disruption about a year ago. What was different about this most recent outage is that a year ago one of the marquee AWS customers NetFlix was not affected during that outage due to how they use multiple availability zones for HA. In last weeks AWS outage NetFlix customers or services were affected however not due to loss of data or systems, rather, loss of access (which to a user or consumer is the same thing). The loss of access was due to failure of elastic load balancing not being able to allow users access to other availability zones.

Server and StorageIO industry trends and perspective DAS

Consequently, if you choose to read between the lines on the above email note I received from AWS, you can either look at the new service capabilities as an enhancement, or AWS learning and improving their capabilities. Also reading between the lines you can see how some environments such as NetFlix take responsibility in how they use cloud services designing for availability, resiliency and scale with stability as opposed to simply using as a cost cutting tool.

Thus when both the provider and consumer take some responsibility for ensuring data protection and accessibility to services, there is less of a chance of service disruptions. Likewise when both parties learn from incidents or mistakes or leverage experiences, it makes for a more robust solution on a go forward basis. For those who have been around the block (or file) a few times thinking that clouds are not reliable or still immature you may have a point however think back to when your favorite or preferred platform (e.g. Mainframe, Mini, PC, client-server, iProduct, Web or other) initially appeared and teething problems or associated headaches.

IMHO AWS along with other vendors or service providers who take responsibility to publish post-mortem’s of incidents, find and fix issues, address and enhance capabilities is part of the solution for laying the groundwork for the future vs. simply playing to a near term trend theme. Likewise vendors and service providers who are reaching out and helping to educate and get their customers to take some responsibility in how they can use services for removing complexity (and cost) to enhance services as opposed to simply cutting cost and introducing risk will do better over the long run.

As I discuss in my book Cloud and Virtual Data Storage Networking (CRC Press), do not be scared of clouds, however be ready, do your homework, learn and understand what needs to be done or done differently. This means taking a shared responsibility one that the service provider should also be taking with you not to mention identifying new best practices, tools to be used along with conducting proof of concepts (POCs) to learn what to do and what not to do.

Some related information:
Only you can prevent cloud data loss
The blame game: Does cloud storage result in data loss?
Cloud conversations: Loss of data access vs. data loss
Clouds are like Electricity: Dont be Scared
AWS (Amazon) storage gateway, first, second and third impressions
Poll: What Do You Think of IT Clouds? (Cast your vote and see results)

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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Top storageio cloud virtualization networking and data protection posts

Im in the process of wrapping up 2011 and getting ready for 2012. Here is a list of the top 25 all time posts from StorageIOblog covering cloud, virtualization, servers, storage, green IT, networking and data protection. Looking back, here is 2010 and 2011 industry trends, thoughts and perspective predictions along with looking forward, a 2012 preview here.

Top 25 all time posts about storage, cloud, virtualization, networking, green IT and data protection

Check out the companion post to this which is the top 25 2011 posts located here as well as 2012 and 2013 predictions preview here.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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2012 industry trends perspectives and commentary (predictions)

2011 is almost over, so its wrap up time of the year as well as getting ready for 2012.

Here is a link to a post of the top 25 new posts that appeared on StorageIOblog in 2011.

As a companion to the above, here is a link to the all time top 25 posts from StorageIOblog.

Looking back, here is a post about industry trends, thoughts and perspective predictions for 2010 and 2011 (preview 2012 and 2013 thoughts and perspectives here).

Im still finalizing my 2012 and 2013 predictions and perspectives which is a work in progress, however here is a synopsis:

  • Addressing storage woes at the source: Time to start treating the source of data management and protection including backup challenges instead of or in addition to addressing downstream target destination topics.
  • Big data and big bandwidth meet big backup: 2011 was a buzz with big data and big bandwidth so 2012 will see realization that big backup needs to be addressed. Also in 2012 there will be continued realization that many have been doing big data and big bandwidth thus also big backups for many years if not decades before the current big buzzword became popular.
  • Little data does not get left out of the discussion even though younger brother big data gets all of the press and praise. Little data may not be the shining diva it once was, however the revenue annuity stream will keep many software, tools, server and storage vendors afloat while customers continue to rely on the little data darling to run their business.
  • Cloud confusion finds clarity on the horizon: Granted there will be plenty of more cloud fud and hype, cloud washing and cleaning going around, however 2012 and beyond will also find organizations realizing where and how to use different types of clouds (public, private, hybrid) too meet various needs from SaaS and AaaS to PaaS to IaaS and other variations of XaaS. Part of the clarification that will help remove the confusion will be that there are many different types of cloud architectures, products, stacks, solutions, services and products to address various needs. Another part of the clarification will be discussion of what needs to be added to clouds to make them more viable for both new, as well as old or existing applications. This means organizations will determine what they need to do to move their existing applications to some form of a cloud model while understanding how clouds coexist and compliment what they are currently doing. Cloud conversations will also shift from low cost or for free focus expanding to discussions around value, trust, quality of service (QoS), SLOs, SLAs, security, reliability and related themes.

Industry Trends and Perspectives

  • Cloud and virtualization stack battles: The golden rule of virtualization and clouds is that who ever controls the management and software stacks controls the gold. Hence, watch for more positioning around management and enablement stacks as well as solutions to see who gains control of the gold.
  • Data protection modernization: Building off of first point above, data protection modernization the past several years has been focused on treating the symptoms of downstream problems at the target or destination. This has involved swapping out or moving media around, applying data footprint reduction (DFR) techniques downstream to give near term tactical relief as has been the cause with backup, restore, BC and DR for many years. Now the focus will start to expand to how to address the source of the problem with is an expanding data footprint upstream or at the source using different data footprint reduction tools and techniques. This also means using different metrics including keeping performance and response time in perspective as part of reduction rates vs. ratios while leveraging different techniques and tools from the data footprint reduction tool box. In other words, its time to stop swapping out media like changing tires that keep going flat on a car, find and fix the problem, change the way data is protected (and when) to cut the impact down stream. This will not happen overnight, however with virtualization and cloud activities underway, now is a good time to start modernizing data protection.
  • End to End (E2E) management tools: Continue focus around E2E tools and capabilities to gain situational awareness across different technology layers.
  • FCoE and Fibre Channel continue to mature: One sure sign that Fibre Channel over Ethernet (FCoE) is continuing to evolve, mature and gain initial traction is the increase in activity declaring it dead or dumb or similar things. FCoE is still in its infancy while Fibre Channel (FC) is in the process of transitioning to 16Gb with a roadmap that will enable it to continue for many more years. As FCoE continues to ramp up over next several years (remember, FC took several years to get where it is today), continued FC enhancements will give options for those wishing to stick with it while gaining confidence with FCoE, iSCSI, SAS and NAS.
  • Hard drive shortages drive revenues and profits: Some have declared that the recent HDD shortages due to Thailand flooding will cause Solid State Devices (SSD) using flash memory to dramatically grow in adoption and deployment. I think that both single level cell (SLC) and multi level cell (MLC) flash SSDs will continue to grow in deployments counted in units shipped as well as revenues and hopefully also margin or profits. However I also think that with the HDD shortage and continued demand, vendors will use the opportunity to stabilize some of their pricing meaning less discounting while managing the inventory which should mean more margin or profits in a quarter or too. What will be interesting to watch will be if SSD vendors drop the margin in an effort to increase units shipped and deployed to show market revenue and adoption growth while HDD margins rise.

Industry Trends and Perspectives

  • QoS, SLA/SLOs part of cloud conversations: Low cost or cost avoidance will continue to be the focus of some cloud conversations. However with metrics and measurements to make informed decisions, discussions will expand to QoS, SLO, SLAs, security, mean time to restore or return information, privacy, trust and value also enter into the picture. In other words, clouds are growing up and maturing for some, while their existing capabilities become discovered by others.
  • Clouds are a shared responsibility model: The cloud blame game when something goes wrong will continue, however there will also be a realization that as with any technology or tool, there is a shared responsibility. This means that customers accept responsibility for how they will use a tool, technologies or service, the provider assumes responsibility, and both parties have a collective responsibility.
  • Return on innovation is the new ROI: For years, no make that decades a popular buzz term is return on investment the companion of total cost of ownership. Both ROI and TCO as you know and like (or hate) will continue to be used, however for situations that are difficult to monitize, a new variation exists. That new variation is return on innovation which is the measure of intangible benefits derived from how hard products are used to derive value for or of soft products and services delivered.
  • Solid State Devices (SSD) confidence: One of the barriers to flash SSD adoption has been cost per capacity with another being confidence in reliability and data consistency over time (aka duty cycle wear and tear). Many enterprise class solutions have used single level cell (SLC) flash SSD which has better endurance, duty cycle or wear handing capabilities however that benefit comes at the cost of a higher price per capacity. Consequently vendors are pushing multi level cell (MLC) flash SSD that reduces the cost per capacity, however needs extra controller and firmware functionality to manage the wear leaving and duty cycle. In some ways, MLC flash is to SSD memory what SATA high-capacity desktop drives were to HDDs in the enterprise storage space about 8 to 9 years ago. What I mean by that is that more cost high performance disk drives were the norm, then lower cost higher capacity SATA drives appeared resulting in enhancements to make them more enterprise capable while boosting the confidence of customers to use the technology. Same thing is happening with flash SSD in that SLC is more expensive and for many has a higher confidence, while MLC is lower cost, higher capacity and gaining the enhancements to take on a role for flash SSD similar to what high-capacity SATA did in the HDD space. In addition to confidence with SSD, new packaging variations will continue to evolve as well.
  • Virtualization beyond consolidation: The current wave of consolidation of desktop using VDI, server and storage aggregation will continue, however a trend that has grown for a couple of years now that will take more prominence in 2012 and 2013 is realization that not everything can be consolidated, however many things can be virtualized. This means for some applications the focus will not be how many VMs to run per PM, rather, how a PM can be more effectively used to boost performance and agility for some applications during part of the day, while being used for other things at different times. For example a high performance database that normally would not be consolidated would be virtualized to enable agility for maintenance, BC, DR load balancing and placed on a fast PM with lots of fast memory, CPU and IO capabilities dedicated to it. However during off hours when little to no database activity is occurring, then other VMs would be moved onto that PM then moved off before the next busy cycle.

Industry Trends and Perspectives

  • Will applications be ready to leverage cloud: Some applications and functionality can more easily be moved to cloud environments vs. others. A question that organizations will start to ask is what prevents their applications or business functionality from going to or using cloud resources in addition to asking cloud providers what new capabilities will they extend to support old environments.
  • Zombie list grows: More items will be declared dead meaning that they are either still alive, or have reached stability to the point where some want to see them dead so that their preferred technology or topic can take root.
  • Some other topics and trends include continued growing awareness that metrics and measurements matter for cloud, virtualization, data and storage networking. This also means a growing awareness that there are more metrics that matter for storage than cost per GByte or Tbyte that include IOPS, latency or response time, bandwidth, IO size, random and sequential along with availability. 2012 and 2013 will see continued respect being given to NAS at both the high end as well as low end of the market from enterprise down to consumer space. Speaking of consumer and SOHO (Small Office Home Office), now that SMB has generally been given respect or at least attention by many vendors, the new frontier will be to move further down market to the lower end of the SMB which is SOHO, just above consumer space. Of course some vendors have already closed the gap (or at least on paper, power point, web ex or you tube video) from consumer to enterprise. Of course Buzzword bingo will continue to be a popular game.
  • Oh, btw, DevOps will also appear in your vocabulary if it has not already.

Watch for more on these and other topics in the weeks and months to come and if you and to read more now, then get a copy of Cloud and Virtual Data Storage Networking. Also check out the top 25 new post of 2011 as well as some of the all time most popular posts at StorageIOblog.com that can also be seen on various other venues that pickup the full RSS feed or archive feed. Also check out the StorageIO news letter for more industry trends perspectives and commentary.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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Top 2011 cloud virtualization storage and networking posts

Im in the process of wrapping up 2011 and getting ready for 2012, here is a list of the top 25 new posts from this past year at StorageIOblog.

Looking back, here is a post about industry trends, thoughts and perspective predictions for 2010 and 2011 (preview 2012 and 2013 thoughts and perspectives here).

Here are the top 25 new blog posts from 2011

Check out the companion posts of the top 25 all time posts here as well as 2012 and 2013 predictions preview here.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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SMB, SOHO and low end NAS gaining enterprise features

Here is a link to an interview that I did providing industry trends, perspectives and commentary on how Network Attached Storage (NAS) aka file and data sharing for the Small Medium Business (SMB), Small Office Home Office (SOHO) and consumer or low end offerings are gaining features and functionality traditionally associated with larger enterprise, however without the large price. In addition, here is a link to some tips for small business NAS storage and to another perspective on how choosing an SMB NAS is getting easier (and here for comments on unified storage).

Click on the image below to listen to a pod cast that I did with comments and perspectives involving SMB, SOHO, ROBO and low end NAS.

Listen to comments by Greg Schulz of StorageIO on SMB, SOHO, ROBO and lowend NAS

If your favorite or preferred product or vendor was not mentioned in the above links, dont worry, as with many media interviews there is a limited amount of time or narrow scope so those mentioned were among others in the space.

Speaking of others, there are many others in the broad and diverse SMB, SOHO, ROBO and consumer NAS and unified storage space. For example there are QNAP, SMC, Huawei, Buffalo, Synology and Starwind among many others. There is a lot of diversity in this NAS space. You’ve got Buffalo Technology, Cisco, Dlink, Dell, Data Robotic Drobo, EMC Iomega, Hewlett-Packard (HP) Co. via Microsoft, Intel, Overland Storage Snap Server, Seagate Black Armour, Western Digital Corp., and many others. Some of these vendors are household names that you would expect to see in the upper SMB, mid sized environments, and even into the enterprise.

For those who have other favorites or want to add another vendor to those already mentioned above, feel free to respond with a polite comment below. Oh and for disclosure, I bought my SMB or low end NAS from Amazon.com and it is an Iomega IX4.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

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Another StorageIO Appearance on Storage Monkeys InfoSmack

Following up from a previous appearance, I recently had another opportunity to participate in another Storage Monkeys InfoSmack podcast episode.

In the most recent podcast, discussions were centered on the recent service disruption at Microsoft/T-Mobile Side-Kick cloud services, FTC blogger disclosure guidelines, is Brocade up for sale and who should buy them, SNIA and SNW among other topics.

Here are a couple of relevant links pertaining to topics discussed in this InfoSmack session.

If you are involved with servers, storage, I/O networking, virtualization and other related data infrastructure topics, check out Storage Monkeys and InfoSmack.

Cheers – gs

Greg Schulz – StorageIO, Author “The Green and Virtual Data Center” (CRC)

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IBM Out, Oracle In as Buyer of Sun

Following on the heals of IBM in talks with Sun that broke down a week or so ago, today’s news is Oracle has agreed to buy Sun extending Larry Ellison’s software empire as well as boosting his hardware empire from fast sport platforms to server, storage and other IT data center hardware.

What’s the real play and story here is certainly open to discussion and debate, is it good, is it bad, who are the winners and losers will be determined as the dust settles, not to mention as responses from across the industry, not to mention new product announcements and enhances slated by some for as early as this week. What if any role does Cisco wanting to get into servers and maybe storage play, does Oracle want to make sure they remain at the big table?

Regarding discussions of this deal, what it means, the twitter world has been abuzz already this morning, click here to see and follow some of the conversations, perspectives and insights being exchanged.

Nuf said for now, its time to get ready to head off to the airport as I’m doing several events speaking and keynote sessions this week on the right coast while the left coast is abuzz with the Sun & Oracle activity.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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US EPA EnergyStar for Servers Wants To Hear From YOU!

US EPA Needs you
US EPA EnergyStar wants to hear from you!

Uncle Sam, that is, the US EPA EnergyStar team working on new programs wants to hear from IT data centers for feedback and comments on new EnergyStar for server draft 4 specifications. (Read here for some background).

For those interested, here’s what’s what via a recent note I received from the EnergyStar folks:

 

Dear Server Manufacturer or Other Industry Stakeholder,

The U.S. Environmental Protection Agency (EPA) welcomes your input on the attached Draft 4 ENERGY STAR® Version 1.0 Computer Server specification.  Also attached is the latest version of the Power and Performance Data Sheet, referenced in Section 3.C of the specification. 

Interested parties are encouraged to submit comments on the Draft 4 specification and Power and Performance Data Sheet to Rebecca Duff, ICF International, at rduff@icfi.com no later than March 20, 2009.  Manufacturers who wish to submit Idle performance data for Blade Servers should use the attached data collection sheet.  Questions regarding the data analyses can be sent to Arthur Howard, ICF International, at ahoward@icfi.com.   

Masked data sets used to derive proposed Draft 4 requirements will be available for download from the ENERGY STAR enterprise server specification development Web site at www.energystar.gov/productdevelopment (Click on New Specifications in Development) within the next several days.  

Stakeholders with questions or concerns can also contact Andrew Fanara, EPA, at (206) 553-6377 or fanara.andrew@epa.gov.

Andrew Fanara, U,S, EPA, at Data center Dynamics New York Event on March 4th
Andrew Fanara, U.S .EPA, will be available to discuss the latest Draft 4 specification and other ENERGY STAR initiatives at the upcoming 7th Annual New York Datacenter Dynamics Conference and Expo on March 4, 2009 at the Hilton on Avenue of the Americas. Datacenter Dynamics would like to offer a number of complimentary tickets to data center end users and operators that are working with EPA, DOE and NYSERDA to attend this event. 

EPA will participate in the session titled A Data Center Public Policy Discussion with DOE, EPA and NYSERDA along with:

  • Paul Scheihing, US DOE Industrial Technologies Program, Office of Energy Efficiency and Renewable Energy – US DOE   
  • Sandy Hwang, LEED® AP – The New York State Energy Research and Development Authority (NYSERDA)

More information, including the preliminary line-up of speakers for New York, can be found at: www.datacenterdynamics.com/newyork.

The first 15 data center end users / operators that are working with the EPA, DOE, and/or NYSERDA, and are not already registered, and send their full contact details via email to chris.collins@datacenterdynamics.com will receive a complimentary ticket to attend one of these events. Note: this offer is not available to vendor/services organizations; or to sales, business development or marketing personnel.

 

If you have an interest in servers or storage for that matter (that’s in the works as well), reach out to Andrew Fanara, Arthur Howard (AJ) and the rest of their team to learn more and give them your feedback. In my past conversations with both Andrew and AJ, they are a delight to talk with and don’t let the EPA or EnergyStar title fool you, both are technology and business minded smart and savvy folks who want to know more about your issues, concerns and how to enhance their programs.

Click on the above links to learn more.

There, you’ve been advised!

Cheers – gs

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Plenty of Industry Firsts at VMworld Europe

Warning: Ok, I’m tiered and ready for a short vacation, so be advised, there is some industry and other tongue and check humor in this post, if you get it great, if not, don’t worry about it, ask around and someone can fill you in… ;).

So with VMworld Europe taking place in Cannes (that’s in the south of France and a nice place if you have not been there yet), rest assured, there will be a flurry of product, service and other announcements, some of which will use the usual industry first, industry only only, truly unique and the other usual claims. Unfortunately I wont be in Cannes as I will be in Florida next week doing a couple of keynote and sessions on IT optimization with some IT professionals in the Tampa and Miami areas.

What’s fun about being pre-briefed under NDA and/or embargo (are they the same) is hearing what the different vendors are or will be announcing and what can be even more fun, is hearing their claims of being 1st or thinking or believing they are 1st when in reality one may have just gotten off of the phone with someone else who is announcing something similar.

Rest assured, there will be some good and useful and with the right qualifiers, new, unique, 1st and so forth announcements next week especially for those who take the time to dig in to the details. So do that, look at the announcements, better yet, if you are at VMworld Europe, stop by and see the various vendors, their new solutions and ask the questions and dig into the details to learn more.

Now having said all of that, with the applicable qualifiers, I will say, that to my knowledge, from what I’m aware of based on briefings and other information that I can disclose, the industry first European appearance in the south of France in Cannes at a VMworld conference will see the first appearance and giveaway promotion by a vendor of my new book "The Green and Virtual Data Center" (CRC) which will be taking place at the StorMagic booth (or stand) in the Innovators area of the expo hall. (did I get enough qualifiers in to make it an industry 1st? – That was some humor BTW ;) ).

I think in their category and for what they are doing (VM and storage infrastructure, data protection and management) the StorMagic SvSAN is rather interesting and deserves a closer look. While on the surface it looks like what others are doing, that is simply moving a storage software stack that might otherwise run in a tin wrapped software appliance (that’s a server or controller) vs. repackaging and stuffing into a silicon wrapped (e.g. software and memory enabled) virtual machine (VM) as many others have done. On closer inspection, SvSAN is actually enabling management of internal RAID adapter cards with integration into VMware control/management interfaces to simplify and streamline hardware, software and storage resources. (yes yes yes, I know, everybody else is already doing that – BTW – That was another attempt at some humor! ;) )

However don’t take my word, check it out yourself and let me know. Stop by the StorMagic both or stand, say hello, tell them that Greg from StorageIO sent you, signup for a giveaway of my new book, ask them to show you why they have something new and different with their new version of SvSAN VM and Storage Infrastructure management tool. You  then can be the judge as to how unique and enabling their new announced capabilities are for broad market VMware environments.

Disclosure, StorMagic is not nor have they ever been a client or sponsor directly or indirectly via 3rd or 4th parities. that is, unless you consider them buying some books from my publisher or one of my publishers distributors in some way shape or form an in-direct means. (Now for some, that was an industry inside joke, for others, well, lets leave it at that for now, nuff said ;) ).

Ok, time to get packed and head out for a long weekend and get ready for next weeks busy schedule. For those heading to VMworld, enjoy and hope to see or talk with you soon. For those in Tampa and Miami, hope to see you next week, for everyone else, check out my events page as there are many events coming to cities and venues near you soon. Enjoy and try to have some fun, and to quote Wolf Gang Puck, "Live Love and Eat" :) .

Cheers – gs

Technorati tags: StorMagic, Event, Tampa, France, Miami, VMworld, Wolfgang Puck, Cannes, The Green and Virtual Data Center

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Recent StorageIO Media Coverage and Comments

BizwireeChannel LineEnterprise Storage ForumMSNBC
ProcessorSearchStorageFedTechComputer Weekly

Realizing that some prefer blogs to webs to twitters to other venues, here are some recent links among others to media coverage and comments by me on a different topics that are among others found at www.storageio.com/news.html.

  • Business Wire: Comments on The Green and Virtual Data Center Book – Jan 09
  • Search Storage: Comments on Open Source Storage – Jan 09
  • Search Storage: Comments on Clustered Storage – Jan 09
  • Storage Magazine: Comments on DR/BC Sites – Jan 09
  • SearchStorage: Comments on Fujitsu Eternus Storage – Jan 09
  • Enterprise Storage Forum: Comments on Quest buying Monosphere – Jan 09
  • Processor: Comments on Reducing Storage Costs – Jan 09
  • Enterprise Storage Forum: Comments on Apple Mac storage enhancements – Jan 09
  • Enterprise Storage Forum: Comments on EMC buying Sourcelabs & Opensource – Jan 09
  • SearchStorage Oz/NZ: Comments on Hot Technologies and Hype – Jan 09
  • CNBC: Comments on Storing Digital Documents – Dec 08
  • Enterprise Storage Forum: Comments on pNFS and Data Storage Trends – Dec 08
  • Enterprise Storage Forum: Comments on Symantec shifting hardware spending – Dec 08
  • Search Storage: Comments on DAS being more common than perceived – Dec 08
  • IT World Canada: Comments on Sun seeing lack of Storage Industry Innovation – Dec 08
  • Search Storage: Comments on Data Movement and Migration – Dec 08
  • eChannel Line: Comments on EMC and Dell renewing their vows – Dec 08
  • eChannel Line: Comments on Adaptec and SAS/SATA adapters – Dec 08
  • eChannel Line: Comments on Dell data de-duplication strategy – Nov 08
  • Server Watch: Comments on Server Virtualization Brings Fresh Life to DAS – Nov 08
  • Tech News World: Comments on Samsung Jumbo SSD drives – Nov 08
  • Enterprise Planet: Comments on EMC Cloud Storage (ATMOS) – Nov 08
  • eChannel Line: Comments on HPs new USVP virtualization platform – Nov 08
  • Search Storage: Comments on EMCs cloud and policy based storage – Nov 08
  • Tech News World: Comments on SANdisk SSD – Nov 08
  • Enterprise Storage Forum: Comments on HP adding storage virtualizaiton – Nov 08
  • Mainframe Executive: Comments on Green and Efficient Storage – Nov 08
  • Internet News: Comments – Symantec Trims Enterprise Vault Nov 08
  • Enterprise Storage Forum: Comments on DAS remaining relevant – Nov 08
  • SearchSMBStorage: Comments – NAS attraction for SMBs Nov 08

    • See more at www.storageio.com/news.html

    Cheers gs

    Posted on

    My How Time Flys By…

    Storage I/O trends

    Here it is July already and the time just seems to be flying by as is often the case during the summer months. It?s been a few weeks, well, ok; a month since I last posted anything here and I hope to get back to a more regular schedule soon.

    So, what have I been doing over the past month of so that has kept me from more regular postings?

    Some travel around the US and Europe for both business and personal, doing speaking and keynote engagements, round table forums and discussions, consulting and research activity, working on various projects for clients, developing new content among other activities.

    Greg busy working on new content and projects while traveling in Norway - Summer 2008

    Summer time is also a good time to catch up on some reading which I have been able to do some of, however it?s also a time to be working on new material for others as well.

    In addition to developing new content including industry trends and perspective white papers, reports, solution briefs, tips, webcasts and articles, many of which should be appearing soon, I?m also working on a new book that I will be discussing more in the coming weeks and months. Rest assured, I have been able to get some relaxation time including some fishing, boating and other activities. For now, enjoy the summer, or for our friends down under, enjoy the winter!

    Chat soon
    Cheers
    gs

    Posted on

    Green Data Storage and Server I/O Topics

    Are you currently encountering or do you forsee in the future?a problem regarding “Green” environmental or power and cooling issues pertaining to IT data and storage infrastructures? To learn more about “Green IT” and/or Server and storage I/O related topics including power, cooling, energy emmissions, asset disposal and related items checkout the website www.thegreenandvirtualdatacenter.com . GS