2012 industry trends perspectives and commentary (predictions)

2011 is almost over, so its wrap up time of the year as well as getting ready for 2012.

Here is a link to a post of the top 25 new posts that appeared on StorageIOblog in 2011.

As a companion to the above, here is a link to the all time top 25 posts from StorageIOblog.

Looking back, here is a post about industry trends, thoughts and perspective predictions for 2010 and 2011 (preview 2012 and 2013 thoughts and perspectives here).

Im still finalizing my 2012 and 2013 predictions and perspectives which is a work in progress, however here is a synopsis:

  • Addressing storage woes at the source: Time to start treating the source of data management and protection including backup challenges instead of or in addition to addressing downstream target destination topics.
  • Big data and big bandwidth meet big backup: 2011 was a buzz with big data and big bandwidth so 2012 will see realization that big backup needs to be addressed. Also in 2012 there will be continued realization that many have been doing big data and big bandwidth thus also big backups for many years if not decades before the current big buzzword became popular.
  • Little data does not get left out of the discussion even though younger brother big data gets all of the press and praise. Little data may not be the shining diva it once was, however the revenue annuity stream will keep many software, tools, server and storage vendors afloat while customers continue to rely on the little data darling to run their business.
  • Cloud confusion finds clarity on the horizon: Granted there will be plenty of more cloud fud and hype, cloud washing and cleaning going around, however 2012 and beyond will also find organizations realizing where and how to use different types of clouds (public, private, hybrid) too meet various needs from SaaS and AaaS to PaaS to IaaS and other variations of XaaS. Part of the clarification that will help remove the confusion will be that there are many different types of cloud architectures, products, stacks, solutions, services and products to address various needs. Another part of the clarification will be discussion of what needs to be added to clouds to make them more viable for both new, as well as old or existing applications. This means organizations will determine what they need to do to move their existing applications to some form of a cloud model while understanding how clouds coexist and compliment what they are currently doing. Cloud conversations will also shift from low cost or for free focus expanding to discussions around value, trust, quality of service (QoS), SLOs, SLAs, security, reliability and related themes.

Industry Trends and Perspectives

  • Cloud and virtualization stack battles: The golden rule of virtualization and clouds is that who ever controls the management and software stacks controls the gold. Hence, watch for more positioning around management and enablement stacks as well as solutions to see who gains control of the gold.
  • Data protection modernization: Building off of first point above, data protection modernization the past several years has been focused on treating the symptoms of downstream problems at the target or destination. This has involved swapping out or moving media around, applying data footprint reduction (DFR) techniques downstream to give near term tactical relief as has been the cause with backup, restore, BC and DR for many years. Now the focus will start to expand to how to address the source of the problem with is an expanding data footprint upstream or at the source using different data footprint reduction tools and techniques. This also means using different metrics including keeping performance and response time in perspective as part of reduction rates vs. ratios while leveraging different techniques and tools from the data footprint reduction tool box. In other words, its time to stop swapping out media like changing tires that keep going flat on a car, find and fix the problem, change the way data is protected (and when) to cut the impact down stream. This will not happen overnight, however with virtualization and cloud activities underway, now is a good time to start modernizing data protection.
  • End to End (E2E) management tools: Continue focus around E2E tools and capabilities to gain situational awareness across different technology layers.
  • FCoE and Fibre Channel continue to mature: One sure sign that Fibre Channel over Ethernet (FCoE) is continuing to evolve, mature and gain initial traction is the increase in activity declaring it dead or dumb or similar things. FCoE is still in its infancy while Fibre Channel (FC) is in the process of transitioning to 16Gb with a roadmap that will enable it to continue for many more years. As FCoE continues to ramp up over next several years (remember, FC took several years to get where it is today), continued FC enhancements will give options for those wishing to stick with it while gaining confidence with FCoE, iSCSI, SAS and NAS.
  • Hard drive shortages drive revenues and profits: Some have declared that the recent HDD shortages due to Thailand flooding will cause Solid State Devices (SSD) using flash memory to dramatically grow in adoption and deployment. I think that both single level cell (SLC) and multi level cell (MLC) flash SSDs will continue to grow in deployments counted in units shipped as well as revenues and hopefully also margin or profits. However I also think that with the HDD shortage and continued demand, vendors will use the opportunity to stabilize some of their pricing meaning less discounting while managing the inventory which should mean more margin or profits in a quarter or too. What will be interesting to watch will be if SSD vendors drop the margin in an effort to increase units shipped and deployed to show market revenue and adoption growth while HDD margins rise.

Industry Trends and Perspectives

  • QoS, SLA/SLOs part of cloud conversations: Low cost or cost avoidance will continue to be the focus of some cloud conversations. However with metrics and measurements to make informed decisions, discussions will expand to QoS, SLO, SLAs, security, mean time to restore or return information, privacy, trust and value also enter into the picture. In other words, clouds are growing up and maturing for some, while their existing capabilities become discovered by others.
  • Clouds are a shared responsibility model: The cloud blame game when something goes wrong will continue, however there will also be a realization that as with any technology or tool, there is a shared responsibility. This means that customers accept responsibility for how they will use a tool, technologies or service, the provider assumes responsibility, and both parties have a collective responsibility.
  • Return on innovation is the new ROI: For years, no make that decades a popular buzz term is return on investment the companion of total cost of ownership. Both ROI and TCO as you know and like (or hate) will continue to be used, however for situations that are difficult to monitize, a new variation exists. That new variation is return on innovation which is the measure of intangible benefits derived from how hard products are used to derive value for or of soft products and services delivered.
  • Solid State Devices (SSD) confidence: One of the barriers to flash SSD adoption has been cost per capacity with another being confidence in reliability and data consistency over time (aka duty cycle wear and tear). Many enterprise class solutions have used single level cell (SLC) flash SSD which has better endurance, duty cycle or wear handing capabilities however that benefit comes at the cost of a higher price per capacity. Consequently vendors are pushing multi level cell (MLC) flash SSD that reduces the cost per capacity, however needs extra controller and firmware functionality to manage the wear leaving and duty cycle. In some ways, MLC flash is to SSD memory what SATA high-capacity desktop drives were to HDDs in the enterprise storage space about 8 to 9 years ago. What I mean by that is that more cost high performance disk drives were the norm, then lower cost higher capacity SATA drives appeared resulting in enhancements to make them more enterprise capable while boosting the confidence of customers to use the technology. Same thing is happening with flash SSD in that SLC is more expensive and for many has a higher confidence, while MLC is lower cost, higher capacity and gaining the enhancements to take on a role for flash SSD similar to what high-capacity SATA did in the HDD space. In addition to confidence with SSD, new packaging variations will continue to evolve as well.
  • Virtualization beyond consolidation: The current wave of consolidation of desktop using VDI, server and storage aggregation will continue, however a trend that has grown for a couple of years now that will take more prominence in 2012 and 2013 is realization that not everything can be consolidated, however many things can be virtualized. This means for some applications the focus will not be how many VMs to run per PM, rather, how a PM can be more effectively used to boost performance and agility for some applications during part of the day, while being used for other things at different times. For example a high performance database that normally would not be consolidated would be virtualized to enable agility for maintenance, BC, DR load balancing and placed on a fast PM with lots of fast memory, CPU and IO capabilities dedicated to it. However during off hours when little to no database activity is occurring, then other VMs would be moved onto that PM then moved off before the next busy cycle.

Industry Trends and Perspectives

  • Will applications be ready to leverage cloud: Some applications and functionality can more easily be moved to cloud environments vs. others. A question that organizations will start to ask is what prevents their applications or business functionality from going to or using cloud resources in addition to asking cloud providers what new capabilities will they extend to support old environments.
  • Zombie list grows: More items will be declared dead meaning that they are either still alive, or have reached stability to the point where some want to see them dead so that their preferred technology or topic can take root.
  • Some other topics and trends include continued growing awareness that metrics and measurements matter for cloud, virtualization, data and storage networking. This also means a growing awareness that there are more metrics that matter for storage than cost per GByte or Tbyte that include IOPS, latency or response time, bandwidth, IO size, random and sequential along with availability. 2012 and 2013 will see continued respect being given to NAS at both the high end as well as low end of the market from enterprise down to consumer space. Speaking of consumer and SOHO (Small Office Home Office), now that SMB has generally been given respect or at least attention by many vendors, the new frontier will be to move further down market to the lower end of the SMB which is SOHO, just above consumer space. Of course some vendors have already closed the gap (or at least on paper, power point, web ex or you tube video) from consumer to enterprise. Of course Buzzword bingo will continue to be a popular game.
  • Oh, btw, DevOps will also appear in your vocabulary if it has not already.

Watch for more on these and other topics in the weeks and months to come and if you and to read more now, then get a copy of Cloud and Virtual Data Storage Networking. Also check out the top 25 new post of 2011 as well as some of the all time most popular posts at StorageIOblog.com that can also be seen on various other venues that pickup the full RSS feed or archive feed. Also check out the StorageIO news letter for more industry trends perspectives and commentary.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Top 2011 cloud virtualization storage and networking posts

Im in the process of wrapping up 2011 and getting ready for 2012, here is a list of the top 25 new posts from this past year at StorageIOblog.

Looking back, here is a post about industry trends, thoughts and perspective predictions for 2010 and 2011 (preview 2012 and 2013 thoughts and perspectives here).

Here are the top 25 new blog posts from 2011

Check out the companion posts of the top 25 all time posts here as well as 2012 and 2013 predictions preview here.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Fall (December) 2011 StorageIO News Letter

StorageIO News Letter Image
Fall (December) 2011 News letter

Welcome to the Fall (December) 2011 edition of the Server and StorageIO Group (StorageIO) news letter. This follows the Summer 2011 edition.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

 

Click on the following links to view the Fall (December) 2011 edition as an HTML or PDF or, to go to the news letter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking now on Kindle

It only makes sense that a book about Clouds, Virtualization, Data Storage and Networking be available via a cloud service in electronic format. Today Amazon and my publisher (CRC Press Taylor and Francis) released a Kindle version of my new book Cloud and Virtual Data Storage Networking which joins the previously released hardcopy version also available at Amazon.com among other venues.

Cloud and Virtual Data Storage Networking book on Kindle

Cloud and Virtual Data Storage Networking has been declared The New Enterprise Tech Bible by noted industry blogger and host of the Nekkid Tech (@NekkidTech) pod cast Greg Knieriemen (@Knieriemen). Check out Episode #11 (The Enterprise Tech Bible) of the Nekkid Tech pod cast show here.

Comments and reviews about Cloud and Virtual Data Storage Networking can be found at Amazon.com along with those from Stephen Guendert, PhD (@DrSteveGuendert) at CMG MeasureIT (@cmgnews) who says: Gregs latest book is the ibuprofen that will make these cloud computing information overload headaches go away. Cloud and Virtual Data Storage Networking is the single source you can read to get a clear understanding of the fundamentals of the cloud.

Greg Brunton, EDS, an HP Company commented: With all the chatter in the market about cloud storage and how it can solve all your problems, the industry needed a clear breakdown of the facts and how to use Cloud cloud storage effectively. Gregs latest book does exactly that.

Google preview of Cloud and Virtual Data Storage Networking book

Want to know more besides viewing the Google preview above?

Check out this free PDF download of Chapter 1 and view a PDF flyer with more information about the book including discount codes for ordering via the CRC Press or visit the StorageIO books page. In addition to Amazon Kindle version, other ebook formats including (PDF) are available here (bookdepository.com), and here (CRCnetBase) including each chapter.

View this post which has links too more information about cloud conversations and discussions.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

What industry pundits love and loathe about data storage

Drew Robb has a good article about what IT industry pundits including vendors, analysts, and advisors loath including comments from myself.

In the article Drew asks: What do you really love about storage and what are your pet peeves?

One of my comments and perspectives is that I like Hybrid Hard Disk Drives (HHDDs) in addition to traditional Hard Disk Drives (HDD) along with Solid State Devices (SSDs). As much as I like HHDDs, I also believe that with any technology, they are not the best solution for everything, however they can also be used in many ways than being seen. Here is the fifth installment of a series on HHDDs that I have done since June 2010 when I received my first HHDD a Seagate Momentus XT. You can read the other installments of my momentus moments here, here, here and here.

Seagate Momentus XT
HHDD with integrated nand flash SSD photo courtesy Seagate.com

Molly Rector VP of marketing at tape summit resources vendor Spectra Logic mentioned that what she does not like is companies that base their business plan on patent law trolling. I would have expected something different along the lines of countering or correcting people that say tape sucks, tape is dead, or that tape is the cause problem of anything wrong with storage thus clearing the air or putting up a fight that tape summit resources. Go figure…

Another of my comments involved clouds of which there are plenty of conversations taking place. I do like clouds (I even recently wrote a book involving them) however Im a fan of using them where applicable to coexist and enhance other IT resources. Dont be scared of clouds, however be ready, do your homework, listen, learn, do proof of concepts to decide best practices, when, where, what and how to use them.

Speaking of clouds, click here to read about who is responsible for cloud data loss and cast your vote, along with viewing what do you think about IT clouds in general here.

Mike Karp (aka twitter @storagewonk ) an analyst with Ptak Noel mentions that midrange environments dont get respect from big (or even startup) vendors.

I would take that a step further by saying compared to six or so years ago, SMB are getting night and day better respect along with attention by most vendors, however what is lacking is respect of the SOHO sector (e.g. lower end of SMB down to or just above consumer).

Granted some that have traditional sold into those sectors such as server vendors including Dell and HP get it or at least see the potential along with traditional enterprise vendor EMC via its Iomega . Yet I still see many vendors including startups in general discounting, shrugging off or sneering at the SOHO space similar to those who dissed or did not respect the SMB space several years ago. Similar to the SMB space, SOHO requires different products, packaging, pricing and routes to market via channel or etail mechanisms which means change for some vendors. Those vendors who embraced the SMB and realized what needed to change to adapt to those markets will also stand to do better with the SOHO.

Here is the reason that I think SOHO needs respect.

Simple, SOHOs grow up to become SMBs, SMBs grow up to become SMEs, SMEs grow up to become enterprises and not to mention that the amount of data being generated, moved, processed and stored continues to grow. The net result is that SMBs along with SOHO storage demands will continue to grow and for those vendors who can adjust to support those markets will also stand to gain new customers that in turn can become plans for other solution offerings.

Cloud conversations

Not surprising Eran Farajun of Asigra which has been doing cloud backups decades before they were known as clouds loves backup (and restores). However I am surprised that Eran did not jump on the its time to modernize and re architect data protection theme. Oh well, will have to have a chat with Eran on that sometime.

What was surprising were comments from Panzura who has a good distributed (e.g. read also cloud) file system that can be used for various things including online reference data. Panzura has a solution that normally I would not even think about in the context of being pulled into a Datadomain or dedupe appliance type discussion (e.g tape sucks or other similar themes). So it is odd that they are playing to the tape sucks camp and theme vs. playing to where the technology can really shine which IMHO is in the global, distributed, scale out and cloud file system space. Oh well, I guess you go with what you know or has worked in the past to get some attention.

Molly Rector of Spectra also mentioned that she likes High Performance Computing, surprised that she did not throw in high productivity computing as well in conjunction with big data, big bandwidth, green, dedupe, power, disk, tape and related buzzword bingo terms.

Also there are some comments from myself about cost cutting.

While I see the need for organizations to cut costs during tough economic times, Im not a fan of simply cutting cost for the sake of cost cutting as opposed to finding and removing complexity that in turn remove costs of doing work. In other words, Im a fan of finding and removing waste, becoming more effective and productive along with removing the cost of doing a particular piece of work. This in the end meets the aim of bean counters to cut costs, however can be done in a way that does not degrade service levels or customer service experience. For example instead of looking to cut backup costs, do you know where the real costs of doing data protection exist (hint swapping out media is treating the symptoms) and if so, what can be done to streamline those from the source of the problem downstream to the target (e.g. media or medium). In other words, redesign, review, modernize how data protection is done, leverage data footprint reduction (DFR) techniques including archive, compression, consolidation, data management, dedupe and other technologies in effective and creative ways, after all, return on innovation is the new ROI.

Checkout Drews article here to read more on the above topics and themes.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud, virtualization and storage networking conversations

Here is a link to a series cloud, virtualization and storage networking conversations posts that Im doing over at IT-Toolbox. Each post in the series covers various topics along with a frequently asked question that I encounter pertaining to clouds, virtualization and storage networking.

Here is some related material:
The blame game: Does cloud storage result in data loss?
What do VARs and Clouds as well as MSPs have in common?
Convergence: People, Processes, Policies and Products
Clouds and Data Loss: Time for CDP (Commonsense Data Protection)?
Poll: What Do You Think of IT Clouds?
Clouds are like Electricity: Dont be Scared
Cloud conversations: Loss of data access vs. data loss
Server and Storage Virtualization – Life beyond Consolidation
Should Everything Be Virtualized?

Check out the cloud, virtualization and storage networking conversations series here.

Ok, nuff said (for now)

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

SNW Fall 2011 revisited and SNIA Emerald program

A couple of weeks ago I traveled down to Orlando Florida for a few days to attend the fall 2011 SNW (Storage Networking World) produced in conjunction by IDG Computerworld and the Storage Networking Industry Association (SNIA).

SNIA and SNW

While at the Orlando event, SNIA executive director Leo Legar asked me how many SNWs I had attended and my responses was on which continent?

My answer was part in fun however also serious as I have been attending SNWs (in addition to other SNIA events) for over ten years in both North and South America as well as in Europe including presenting SNIA tutorials and SNW sessions.

SNW is always good for meeting up with old friends and acquaintances along with meeting new ones including twitter tweeps (hashtag #snwusa #snw2011 @sniacloud @snwusa) and the recent event was no exception. Granted SNW is smaller than it was during its peak in the mid 2000s however it was great to go for a couple of days of meetings, checking out the expo hall and some sessions as well as getting out and about meeting people involved with servers, storage, networking, virtualization, cloud, hardware, software and services.

SNW remains as its name implies (Storage Networking World) an event around networking as in conversations, learning, knowledge exchange, information gathering and meetings not to mention the hands on lab. I found the two days I was there adequate to get the meetings and other activities I had planned, along with time for impromptu meetings. ANother observation was that during the peak of the large mega SNW events, while there were more meetings, they were also much shorter along the lines of speed dating vs. those a couple of weeks ago where there was time to have quality conversations.

Some of the news at the recent SNW event, involved SNIA and their Green Storage Initiative (GSI) announcing the availability of the Emerald program Green IT storage energy metrics that have been in the works for several years. The SNIA Emerald program consists of specifications, taxonomies, metrics and measurements standards to gauge various types of storage power or energy usage to gauge its effectiveness. In other words, yes, Green IT and Green storage are still alive, they just are not as trendy to talk about as they were a few years ago which a shift in focus towards productivity, effective use and supporting growth to help close the green gap and missed IT as well as business opportunities.

Also during the recent SNW event, I did a book signing event sponsored by SNIA. If you have not done so, check out the SNIA Cloud Storage Initiative (CSI) who arranged for several of my new book Cloud and Virtual Data Storage Networking to be given away. Book signings are fun in that I get to meet lots of people and hear what they are doing, encountering, looking for, have done, concerned or excited about. It was handy having SNIA CSI material available at the table as I was signing books and visiting with people to be able to give them information about things such as CDMI not to mention hearing what they were doing or looking for. Note to SNIA, if we do this again, lets make sure to have someone from the CSI at the table to join in the fun and conversations as there were some good ones. Learn more about the activities of the SNIA CSI including their Cloud Data Management Initiative (CDMI) here.

SNIA Cloud Storage Initiaive CSI

Thanks again to SNIA for arranging the book signing event and for those who were not able to get a copy of my new book before they ran out, my publisher CRC Press Taylor and Francis has arranged a special SNIA and SNW discount code. To take advantage of the SNIA and SNW discount code, go to the CRC Press web site (here) and apply the discount code KVK01 during checkout for catalog item K12375 (ISBN: 9781439851739).

30 percent discount code for Cloud and Virtual Data Storage Networking Book

Thanks again to Wayne Adams (@wma01606), Leo Legar and Michael Meleedy among others who arranged for a fantastic fall 2011 SNW event along with everyone who participated in the book signing event and other conversations while in Orlando and to those who were involved virtually via twitter.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Trick or treat: 2011 IT Zombie technology poll

Warning: Do not be scared, however be ready for some trick and treat fun, it is after all, the Halloween season.

I like new emerging technologies and trends along with Zombie technologies, you know, those technologies that have been declared dead yet are still being enhanced, sold and used.

Zombie technologies as a name may be new for some, while others will have a realization of experiencing something from the past, technologies being declared deceased yet still alive and being used. Zombie technologies are those that have been declared dead, yet still alive enabling productivity for customers that use them and often profits for the vendors who sell them.

Zombie technologies

Some people consider a technology or trend dead once it hits the peak of hype as that can signal a time to jump to the next bandwagon or shiny new technology (or toy).

Others will see a technology as being dead when it is on the down slope of the hype curve towards the trough of disillusionment citing that as enough cause for being deceased.

Yet others will declare something dead while it matures working its way through the trough of disillusionment evolving from market adoption to customer deployment eventually onto the plateau of productivity (or profitability).

Then there are those who see something as being dead once it finally is retired from productive use, or profitable for sale.

Of course then there are those who just like to call anything new or other than what they like or that is outside of their comfort zone as being dead. In other words, if your focus or area of interest is tied to new products, technology trends and their promotion, rest assured you better be where the resources are being applied and view other things as being dead and thus probably not a fan of Zombie technologies (or at least publicly).

On the other hand, if your area of focus is on leveraging technologies and products in a productive way, including selling things that are profitable without a lot of marketing effort, your view of what is dead or not will be different. For example if you are risk averse letting someone else be on the leading bleeding edge (unless you have a dual redundant HA blood bank attached to your environment) your view of what is dead or not will be much different from those promoting the newest trend.

Funny thing about being declared dead, often it is not the technology, implementation, research and development or customer acquisitions, rather simply a lack of promotion, marketing and general awareness. Take tape for example which has been a multi decade member of the Zombie technology list. Recently vendors banded together investing or spending on marketing awareness reaching out to say tape is alive. Guess what, lo and behold, there was a flurry of tape activity in venues that normally might not be talking about tape. Funny how marketing resources can bring something back from the dead including Zombie technologies to become popular or cool to discuss again.

With the 2011 Halloween season among us, it is time to take a look this years list of Zombie technologies. Keep in mind that being named a Zombie technology is actually an honor in that it usually means someone wants to see it dead so that his or her preferred product or technology can take it place.

Here are 2011 Zombie technologies.

Backup: Far from being dead, its focus is changing and evolving with a broader emphasis on data protection. While many technologies associated with backup have been declared dead along with some backup software tools, the reality is that it is time or modernizes how backups and data protection are performed. Thus, backup is on the Zombie technology list and will live on, like it or not until it is exorcised from, your environment replaced with a modern resilient and flexible protected data infrastructure.

Big Data: While not declared dead yet, it will be soon by some creative marketer trying to come up with something new. On the other hand, there are those who have done big data analytics across different Zombie platforms for decades which of course is a badge of honor. As for some of the other newer or shiny technologies, they will have to wait to join the big data Zombies.

Cloud: Granted clouds are still on the hype cycle, some argue that it has reached its peak in terms of hype and now heading down into the trough of disillusionment, which of course some see as meaning dead. In my opinion cloud, hype has or is close to peaking, real work is occurring which means a gradual shift from industry adoption to customer deployment. Put a different way, clouds will be on the Zombie technology list of a couple of decades or more. Also, keep in mind that being on the Zombie technology list is an honor indicating shift towards adoption and less on promotion or awareness fan fare.

Data centers: With the advent of the cloud, data centers or habitats for technology have been declared dead, yet there is continued activity in expanding or building new ones all the time. Even the cloud relies on data centers for housing the physical resources including servers, storage, networks and other components that make up a Green and Virtual Data Center or Cloud environment. Needless to day, data centers will stay on the zombie list for some time.

Disk Drives: Hard disk drives (HDD) have been declared dead for many years and more recently due to popularity of SSDs have lost their sex appeal. Ironically, if tape is dead at the hands of HDDs, then how can HDDs be dead, unless of course they are on the Zombie technology list. What is happening is like tape, HDDs role are changing as the technology continues to evolve and will be around for another decade or so.

Fibre Channel (FC): This is a perennial favorite having been declared dead on a consistent basis over three decades now going back to the early 90s. While there are challengers as there have been in the past, FC is far from dead as a technology with 16 Gb (16GFC) now rolling out and a transition path for Fibre Channel over Ethernet (FCoE). My take is that FC will be on the zombie list for several more years until finally retired.

Fibre Channel over Ethernet (FCoE): This is a new entrant and one uniquely qualified for being declared dead as it is still in its infancy. Like its peer FC which was also declared dead a couple of decades ago, FCoE is just getting started and looks to be on the Zombie list for a couple of decades into the future.

Green IT: I have heard that Green IT is dead, after all, it was hyped before the cloud era which has been declared dead by some, yet there remains a Green gap or disconnect between messaging and issues thus missed opportunities. For a dead trend, SNIA recently released their Emerald program which consists of various metrics and measurements (remember, zombies like metrics to munch on) for gauging energy effectiveness for data storage. The hype cycle of Green IT and Green storage may be dead, however Green IT in the context of a shift in focus to increased productivity using the same or less energy is underway. Thus Green IT and Green storage are on the Zombie list.

iPhone: With the advent of Droid and other smart phones, I have heard iPhones declared dead, granted some older versions are. However while the Apple cofounder Steve Jobs has passed on (RIP), I suspect we will be seeing and hearing more about the iPhone for a few years more if not longer.

IBM Mainframe: When it comes to information technology (IT), the king of the Zombie list is the venerable IBM mainframe aka zSeries. The IBM mainframe has been declared dead for over 30 years if not longer and will be on the zombie list for another decade or so. After all, IBM keeps investing in the technology as people buy them not to mention IBM built a new factory to assemble them in.

NAS: Congratulations to Network Attached Storage (NAS) including Network File System (NFS) and Windows Common Internet File System (CIFS) aka Samba or SMB for making the Zombie technology list. This means of course that NAS in general is no longer considered an upstart or immature technology; rather it is being used and enhanced in many different directions.

PC: The personal computer was touted as killing off some of its Zombie technology list members including the IBM mainframe. With the advent of tablets, smart phones, virtual desktops infrastructures (VDI), the PC has been declared dead. My take is that while the IBM mainframe may eventually drop of the Zombie list in another decade or two if it finds something to do in retirement, the PC will be on the list for many years to come. Granted, the PC could live on even longer in the form of a virtual server where the majority of guest virtual machines (VMs) are in support of Windows based PC systems.

Printers: How long have we heard that printers are dead? The day that printers are dead is the day that the HP board of directors should really consider selling off that division.

RAID: Its been over twenty years since the first RAID white paper and early products appeared. Back in the 90s RAID was a popular buzzword and bandwagon topic however, people have moved on to new things. RAID has been on the Zombie technology list for several years now while it continues to find itself being deployed at the high end of the market down into consumer products. The technology continues to evolve in both hardware as well as software implementations on a local and distributed basis. Look for RAID to be on the Zombie list for at least the next couple of decades while it continues to evolve, after all, there is still room for RAID 7, RAID 8, RAID 9 not to mention moving into hexadecimal or double digit variants.

SAN: Storage Area Networks (SANs) have been declared dead and thus on the Zombie technology list before, and will be mentioned again well into the next decade. While the various technologies will continue to evolve, networking your servers to storage will also expand into different directions.

tape summit resources: Magnetic tape has been on the Zombie technology list almost as long as the IBM mainframe and it is hard to predict which one will last longer. My opinion is that tape will outlast the IBM mainframe, as it will be needed to retrieve the instructions on how to de install those Zombie monsters. Tape has seen resurgence in vendors spending some marketing resources and to no surprise, there has been an increase in coverage about it being alive, even at Google. Rest assured, tape is very safe on the Zombie technology list for another decade or more.

Windows: Similar to the PC, Microsoft Windows has been touted in the past as causing other platforms to be dead, however has been added to the Zombie list for many years now. Given that Windows is the most commonly virtualized platform or guest VM, I think we will be hearing about Windows on the Zombie list for a few decades more. There are particular versions of Windows as with any technology that have gone into maintenance or sustainment mode or even discontinued.

Poll: What are the most popular Zombie technologies?

Keep in mind that a Zombie technology is one that is still in use, being developed or enhanced, sold usually at a profit and used typically in a productive way. In some cases, a declared dead or Zombie technology may only be just in its infancy getting started having either just climbed over the peak of hype or coming out of the trough of disillusionment. In other instance, the Zombie technology has been around for a long time yet continues to be used (or abused).

Note: Zombie voting rules apply which means vote early, vote often, and of course vote for those who cannot include those that are dead (real or virtual).

Ok, nuff said, enough fun, lets get back to work, at least for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Trick or treat: Have you seen any IT Frankenstacks

Given that it is Halloween season, time for some fun.

Over the past couple of weeks various product and solution services announcements have been made that result in various articles, columns, blogs and commentary in support of them.

Ever wonder which if any of those products could actually be stitched together to work in a production environment without increasing the overall cost and complexity that they sometimes promote as their individual value proposition? Granted, many can and do work quite well when introduced into heterogeneous or existing environments with good interoperability. However what about those that look good on paper or in a webex or you tube video on their own, however may be challenged to be pieced together to work with others?

Reading product announcements

Hence in the spirit of halloween, the vision of a Frankenstack appeared.

A Frankenstack is a fictional environment where you piece various technologies from announcements or what you see or hear about in different venues into a solution.

Part of being a Frankenstack is that the various pieces may look interesting on their own, good luck trying to put them together on paper let alone in a real environment.

While I have not yet attempted to piece together any Frankenstacks lately, I can visualize various ones.

Stacking or combining different technologies, will they work together?

A Frankenstack could be based on what a vendor, VAR, or solution provider proposes or talks about.

A Frankenstack could also also be what a analyst, blogger, consultant, editor, pundit or writer pieces together in a story or recommendation.

Some Frankenstacks may be more synergistic and interoperable than others perhaps even working in a real customer environment.

Of course even if the pieces could be deployed, would you be able to afford them let alone support them (interoperability aside) without adding complexity?

You see a Frankenstack might look good on paper or on a slide deck, webex or via some other venue, however will it actually work or apply to your environment or are they just fun to talk about?

Dont get me wrong, I like hearing about new technology and products as much as anyone else, however lets have some fun with Frankenstacks and keep in perspective do they help or add complexity to your environment.

Ok, enough fun for now, let me know what you see or can put together in terms of Frankenstacks.

Keep in mind they dont actually have to work as that is what qualifies them for trick or treat and Frankenstack status.

Enjoy your Halloween season, do not be afraid, however be ready for some tricks and treats, its that time of the year.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Convergence: People, Processes, Policies and Products

Converged and dynamic infrastructures, cloud and virtual environments are popular themes and industry trends with different levels of adoption and deployment occurring. Although are you focusing on products, or the other Ps, that is people, processes and policies (or more here).

Industry Trend: Data growth and demand

The reason I bring this up is quite often I hear discussions that are centered around the products (or services) providing various benefits, return on investment or cost saving opportunities.

Very little discussions are heard around whats being done or enabled by vendors and service providers, or what is being adopted by customers to tie in people, process and policy convergence.

Industry Trend: Removing organizational barriers to enable convergence technology

Put another way, the discussions focus around the new technology or service while forgetting or assuming that the people, process and policies will naturally fall into place.

Will customer policies, process or procedures along with internal organizational (e.g. politics) issues with how people leverage those converged products also evolve?

I assert that while there are benefits that can be obtained from leveraging new enabling technologies (hardware, software, networks, services) their full potential will not be realized until policies, process, people skill sets and even more important, organizational or intradepartmental turf wars and boundaries are also addressed.

Industry Trend: SANtas converged management team and family
Converged family team

This does not mean consolidating different groups, rather it can mean thawing out relations between groups if there are challenges, establishing an abstraction or virtual layer, a virtual team to cut across different technology domains combing various skill sets, new best practices, policies and procedures in order to streamline management of physical and virtual resources.

Chuck Hollis (aka twitter @ChuckHollis) of EMC has an interesting blog post (here) that ties in the themes of different IT groups working or not having situational awareness that is worth a read. You can also read this Industry Trends and Perspective solution brief that I did earlier this year on the topic of Removing Organizational Barriers for Leveraging Technology Convergence.

Here are some additional related posts:

What is your organization doing (or have done) to enable convergence factoring in people, processes, policies and products or is it a non issue for you?

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Check out these top 50 IT blogs

The other day I saw something come in via the net about a top 50 IT blog list from Biztech Magazine, so being curious I clicked on the link (after making sure that it was safe).

To my surprise, I saw my blog (aka Gregs StorageIOblog) listed near the top (they sorted by blog name order) of the top 50 IT blog sites that they listed.

Must-Read IT Blog

Im honored to have been included in such an esteemed and diverse list of blogs spanning various technologies, topics and IT focus areas.

Congratulations to all that made the list as well as others blogs that you will want to add to your reading lists including those mentioned over on Calvin Zitos (aka @hpstorageguy) blog.

Check out the top 50 IT blog list here.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking book released

Ok, it’s now official, following its debut at the VMworld 2011 book store last week in Las Vegas, my new book Cloud and Virtual Data Storage Networking (CRC Press) is now formally released with general availability announced today along with companion material located at https://storageioblog.com/book3 including the Cloud and Virtual Data Storage Networking LinkedIn group page launched a few months ago. Cloud and Virtual Data Storage Networking (CVDSN) a 370 page hard cover print is my third solo book that follows The Green and Virtual Data Center (CRC Press 2009) and Resilient Storage Networks (Elsevier 2004).

Cloud and Virtual Data Storage Networking Book by Greg Schulz
CVDSN book was on display at VMworld 2011 book store last week along with a new book by Duncan Epping (aka @DuncanYB ) and Frank Denneman (aka @frankdenneman ) titled VMware vSphere 5 Clustering Technical Deepdive. You can get your copy of Duncan and Franks new book on Amazon here.

Greg Schulz during book signing at VMworld 2011
Here is a photo of me on the left visiting a VMworld 2011 attendee in the VMworld book store.

 

Whats inside the book, theme and topics covered

When it comes to clouds, virtualization, converged and dynamic infrastructures Dont be scared however do look before you leap to be be prepared including doing your homework.

What this means is that you should do your homework, prepare, learn, and get involved with proof of concepts (POCs) and training to build the momentum and success to continue an ongoing IT journey. Identify where clouds, virtualization and data storage networking technologies and techniques compliment and enable your journey to efficient, effective and productive optimized IT services delivery.

 

There is no such thing as a data or information recession: Do more with what you have

A common challenge in many organizations is exploding data growth along with associated management tasks and constraints, including budgets, staffing, time, physical facilities, floor space, and power and cooling. IT clouds and dynamic infrastructure environments enable flexible, efficient and optimized, cost-effective and productive services delivery. The amount of data being generated, processed, and stored continues to grow, a trend that does not appear to be changing in the future. Even during the recent economic crisis, there has been no slow down or information recession. Instead, the need to process, move, and store data has only increased, in fact both people and data are living longer. CVDSN presents options, technologies, best practices and strategies for enabling IT organizations looking to do more with what they have while supporting growth along with new services without compromising on cost or QoS delivery (see figure below).

Driving Return on Innovation the new ROI: Doing more, reducing costs while boosting productivity

 

Expanding focus from efficiency and optimization to effectiveness and productivity

A primary tenant of a cloud and virtualized environment is to support growing demand in a cost-effective manner  with increased agility without compromising QoS. By removing complexity and enabling agility, information services can be delivered in a timely manner to meet changing business needs.

 

There are many types of information services delivery model options

Various types of information services delivery modes should be combined to meet various needs and requirements. These complimentary service delivery options and descriptive terms include cloud, virtual and data storage network enabled environments. These include dynamic Infrastructure, Public & Private and Hybrid Cloud, abstracted, multi-tenant, capacity on demand, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) among others.

Convergence combing different technology domains and skill sets

Components of a cloud and virtual environment include desktop, servers, and storage, networking, hardware, and software, services along with APIs and software stacks. This include virtual and physical desktops, data, voice and storage networks, LANs, SANs, MANs, WANs, faster blade and rack servers with more memory, SSD and high-capacity storage and associated virtualization tools and management software. True convergence combines leveraging technology and people, processes and best practices aligned to make the most of those resources to deliver cost-effective services delivery.

 

Best people, processes, practices and products (the four Ps)

Bringing all the various components together is the Ps (people skill sets, process, practices and products). This means leveraging and enhancing people skill sets and experience, process and procedures to optimize workflow for streamlined service orchestration, practices and policies to be more effectively reducing waste without causing new bottlenecks, and products such as racks, stacks, hardware, software, and managed or cloud services.

 

Service categories and catalogs, templates SLO and SLA alignment

Establishing service categories aligned to known service levels and costs enables resources to be aligned to applicable SLO and SLA requirements. Leveraging service templates and defined policies can enable automation and rapid provisioning of resources including self-service requests.

 

Navigating to effective IT services delivery: Metrics, measurements and E2E management

You cannot effectively manage what you do not know about; likewise, without situational awareness or navigation tools, you are flying blind. E2E (End to End) tools can provide monitoring and usage metrics for reporting and accounting, including enabling comparison with other environments. Metrics include customer service satisfaction, SLO and SLAs, QoS, performance, availability and costs to service delivered.

 

The importance of data protection for virtual, cloud and physical environments

Clouds and virtualization are important tools and technologies for protecting existing consolidated or converged as well as traditional environments. Likewise, virtual and cloud environments or data placed there also need to be protected. Now is the time to rethink and modernize your data protection strategy to be more effective, protecting, preserving and serving more data for longer periods of time with less complexity and cost.

 

Packing smart and effectively for your journey: Data footprint reduction (DFR)

Reducing your data footprint impact leveraging data footprint reduction (DFR) techniques, technologies and best practices is important for enabling an optimized, efficient and effective IT services delivery environment. Reducing your data footprint is enabled with clouds and virtualization providing a means and mechanism for archiving inactive data and for transparently moving it. On the other hand, moving to a cloud and virtualized environment to do more with what you have is enhanced by reducing the impact of your data footprint. The ABCDs of data footprint reduction include Archiving, Backup modernization, Compression and consolidation, Data management and dedupe along with Storage tiering and thin provisioning among other techniques.

Cloud and Virtual Data Storage Networking book by Greg Schulz

How the book is laid out:

  • Table of content (TOC)
  • How the book is organized and who should read it
  • Preface
  • Section I: Why the need for cloud, virtualization and data storage networks
  • Chapter 1: Industry trends and perspectives: From issues and challenges to opportunities
  • Chapter 2: Cloud, virtualization and data storage networking fundamentals
  • Section II: Managing data and resources: Protect, preserve, secure and serve
  • Chapter 3: Infrastructure Resource Management (IRM)
  • Chapter 4: Data and storage networking security
  • Chapter 5: Data protection (Backup/Restore, BC and DR)
  • Chapter 6: Metrics and measurement for situational awareness
  • Section III: Technology, tools and solution options
  • Chapter 7: Data footprint reduction: Enabling cost-effective data demand growth
  • Chapter 8: Enabling data footprint reduction: Storage capacity optimization
  • Chapter 9: Storage services and systems
  • Chapter 10: Server virtualization
  • Chapter 11: Connectivity: Networking with your servers and storage
  • Chapter 12: Cloud and solution packages
  • Chapter 13: Management and tools
  • Section IV: Putting IT all together
  • Chapter 14: Applying what you have learned
  • Chapter 15: Wrap-up, what’s next and book summary
  • Appendices:
  • Where to Learn More
  • Index and Glossary

Here is the release that went out via Business Wire (aka Bizwire) earlier today.

 

Industry Veteran Greg Schulz of StorageIO Reveals Latest IT Strategies in “Cloud and Virtual Data Storage Networking” Book
StorageIO Founder Launches the Definitive Book for Enabling Cloud, Virtualized, Dynamic, and Converged Infrastructures

Stillwater, Minnesota – September 7, 2011  – The Server and StorageIO Group (www.storageio.com), a leading independent IT industry advisory and consultancy firm, in conjunction with  publisher CRC Press, a Taylor and Francis imprint, today announced the release of “Cloud and Virtual Data Storage Networking,” a new book by Greg Schulz, noted author and StorageIO founder. The book examines strategies for the design, implementation, and management of hardware, software, and services technologies that enable the most advanced, dynamic, and flexible cloud and virtual environments.

Cloud and Virtual Data Storage Networking

The book supplies real-world perspectives, tips, recommendations, figures, and diagrams on creating an efficient, flexible and optimized IT service delivery infrastructures to support demand without compromising quality of service (QoS) in a cost-effective manner. “Cloud and Virtual Data Storage Networking” looks at converging IT resources and management technologies to facilitate efficient and effective delivery of information services, including enabling information factories. Schulz guides readers of all experience levels through various technologies and techniques available to them for enabling efficient information services.

Topics covered in the book include:

  • Information services model options and best practices
  • Metrics for efficient E2E IT management and measurement
  • Server, storage, I/O networking, and data center virtualization
  • Converged and cloud storage services (IaaS, PaaS, SaaS)
  • Public, private, and hybrid cloud and managed services
  • Data protection for virtual, cloud, and physical environments
  • Data footprint reduction (archive, backup modernization, compression, dedupe)
  • High availability, business continuance (BC), and disaster recovery (DR)
  • Performance, availability and capacity optimization

This book explains when, where, with what, and how to leverage cloud, virtual, and data storage networking as part of an IT infrastructure today and in the future. “Cloud and Virtual Data Storage Networking” comprehensively covers IT data storage networking infrastructures, including public, private and hybrid cloud, managed services, virtualization, and traditional IT environments.

“With all the chatter in the market about cloud storage and how it can solve all your problems, the industry needed a clear breakdown of the facts and how to use cloud storage effectively. Greg’s latest book does exactly that,” said Greg Brunton of EDS, an HP company.

Click here to listen and watch Schulz discuss his new book in this Video about Cloud and Virtual Data Storage Networking book by Greg Schulz video.

About the Book

Cloud and Virtual Data Storage Networking has 370 pages, with more than 100 figures and tables, 15 chapters plus appendices, as well as a glossary. CRC Press catalog number K12375, ISBN-10: 1439851735, ISBN-13: 9781439851739, publication September 2011. The hard cover book can be purchased now at global venues including Amazon, Barnes and Noble, Digital Guru and CRCPress.com. Companion material is located at https://storageioblog.com/book3 including images, additional information, supporting site links at CRC Press, LinkedIn Cloud and Virtual Data Storage Networking group, and other books by the author. Direct book editorial review inquiries to John Wyzalek of CRC Press at john.wyzalek@taylorfrancis.com (twitter @jwyzalek) or +1 (917) 351-7149. For bulk and special orders contact Chris Manion of CRC Press at chris.manion@taylorandfrancis.com or +1 (561) 998-2508. For custom, derivative works and excerpts, contact StorageIO at info@storageio.com.

About the Author

Greg Schulz is the founder of the independent IT industry advisory firm StorageIO. Before forming StorageIO, Schulz worked for several vendors in systems engineering, sales, and marketing technologist roles. In addition to having been an analyst, vendor and VAR, Schulz also gained real-world hands on experience working in IT organizations across different industry sectors. His IT customer experience spans systems development, systems administrator, disaster recovery consultant, and capacity planner across different technology domains, including servers, storage, I/O networking hardware, software and services. Today, in addition to his analyst and research duties, Schulz is a prolific writer, blogger, and sought-after speaker, sharing his expertise with worldwide technology manufacturers and resellers, IT users, and members of the media. With an insightful and thought-provoking style, Schulz is also author of the books “The Green and Virtual Data Center” (CRC Press, 2009) which is on the Intel developers recommended reading list and the SNIA-endorsed reading book “Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures” (Elsevier, 2004). Schulz is available for interviews and commentary, briefings, speaking engagements at conferences and private events, webinars, video and podcast along with custom advisory consultation sessions. Learn more at https://storageio.com.

End of press release.

Wrap up

I want to express thanks to all of those involved with the project that spanned over the past year.

Stayed tuned for more news and updates pertaining to Cloud and Virtual Data Storage Networking along with related material including upcoming events as well as chapter excerpts. Speaking of events, here is information on an upcoming workshop seminar that I will be involved with for IT storage and networking professionals to be held October 4th and 5th in the Netherlands.

You can get your copy now at global venues including Amazon, Barnes and Noble, Digital Guru and CRCPress.com.

Ok, nuff said, for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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StorageIO going Dutch again: October 2011 Seminar for storage professionals

Greg Schulz of StorageIO in conjunction with or dutch partner Brouwer Storage Consultancy will be presenting a two day workshop seminar for IT storage, virtualization, and networking professionals Monday 3rd and Tuesday 4th of October 2011 at Ampt van Nijkerk Netherlands.

Brouwer Storage ConsultanceyThe Server and StorageIO Group

This two day interactive education seminar for storage professionals will focus on current data and storage networking trends, technology and business challenges along with available technologies and solutions. During the seminar learn what technologies and management techniques are available, how different vendors solutions compare and what to use when and where. This seminar digs into the various IT tools, techniques, technologies and best practices for enabling an efficient, effective, flexible, scalable and resilient data infrastructure.

The format of this two seminar will be a mix of presentation and interactive discussion allowing attendees plenty of time to discuss among themselves and with seminar presenters. Attendees will gain insight into how to compare and contrast various technologies and solutions in addition to identifying and aligning those solutions to their specific issues, challenges and requirements.

Major themes that will be discussed include:

  • Who is doing what with various storage solutions and tools
  • Is RAID still relevant for today and tomorrow
  • Are hard disk drives and tape finally dead at the hands of SSD and clouds
  • What am I routinely hearing, seeing or being asked to comment on
  • Enabling storage optimization, efficiency and effectiveness (performance and capacity)
  • Opportunities for leveraging various technologies, techniques,trends
  • Supporting virtual servers including re-architecting data protection
  • How to modernize data protection (backup/restore, BC, DR, replication, snapshots)
  • Data footprint reduction (DFR) including archive, compression and dedupe
  • Clarifying cloud confusion, don’t be scared, however look before you leap
  • Big data, big bandwidth and virtual desktop infrastructures (VDI)

In addition this two day seminar will look at what are some new and improved technologies and techniques, who is doing what along with discussions around industry and vendor activity including mergers and acquisitions. In addition to seminar handout materials, attendees will also receive a copy Cloud and Virtual Data Storage Networking (CRC Press) by Greg Schulz that looks at enabling efficient, optimized and effective information services delivery across cloud, virtual and traditional environments.

Cloud and Virtual Data Storage Networking Book

Buzzwords and topic themes to be discussed among others include E2E, FCoE and DCB, CNAs, SAS, I/O virtualization, server and storage virtualization, public and private cloud, Dynamic Infrastructures, VDI, RAID and advanced data protection options, SSD, flash, SAN, DAS and NAS, object storage, big data and big bandwidth, backup, BC, DR, application optimized or aware storage, open storage, scale out storage solutions, federated management, metrics and measurements, performance and capacity, data movement and migration, storage tiering, data protection modernization, SRA and SRM, data footprint reduction (archive, compress, dedupe), unified and multi-protocol storage, solution bundle and stacks.

For more information or to register contact Brouwer Storage Consultancy

Brouwer Storage Consultancy
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Telephone: +31-33-246-6825
Cell: +31-652-601-309
Fax: +31-33-245-8956
Email: info@brouwerconsultancy.com
Web: www.brouwerconsultancy.com

Brouwer Storage Consultancey

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Cloud and Virtual Data Storage Networking book VMworld 2011 debut

Following up from a previous preview post about my new book Cloud and Virtual Data Storage Networking (CRC Press) for those for those attending VMworld 2011 in Las Vegas Monday August 29 through Thursday September 1st 2011, you can pick up your copy at the VMworld book store.

Cloud and Virtual Data Storage Networking Book

Book signing at VMworld 2011

On Tuesday August 30 at 1PM local time, I will be at the VMworld store signing books. Stop by the book store and say hello, pickup your copy of Cloud and Virtual Data Storage Networking (CRC Press). Also check out the other new releases by fellow vExpert authors during the event. I have also heard rumors that some exhibitors among others will be doing drawings, so keep an eye out in the expo hall and go visit those showing copies of my new book.

The VMworld book store hours are:

Monday 8:30am to 7:30pm
Tuesday 8:30am to 6:00pm
Wednesday 8:30am to 8:00pm
Thursday 8:00am to 2:00pm

For those not attending VMworld 2011, you can order your copy from different venues including Amazon.com, Barnes and Noble, DigitalGuru and CRC Press among others.

Learn more about Cloud and Virtual Data Storage Networking (CRC Press) at https://storageioblog.com/book3

Look forward to seeing you at the various VMworld events in Las Vegas as well as at other upcoming venues.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved