A Pivotal or cloudy moment for EMC and VMware?

Storage I/O cloud virtual and big data perspectives

EMC and VMware (who is majority owned by EMC) have announced a new joint initiative called Pivotal (read more here and here) as part of their software defined data center strategies and architecture.

Image of EMC and VMware Pivotal PaaS cloud

Is this a pivotal moment for both EMC and VMware signaling that they will be going head to head (via their new initiative based company) with Amazon Web Services (AWS), Microsoft Azure, HP Cloud services, Rackspace and a long list of others?

Part of the answer to that question would be based on what is meant by going head to head, and which aspects of those services. For Cloud Platform as a Service (PaaS) along with big data analytics related I would say yes. In terms of other Cloud AaaS or SaaS or IaaS probably not as much so at this time.

On the surface Pivotal appears to at least initially be more of a Platform as a Service (PaaS) play vs. Software as a Service (SaaS) or Application as a Service (AaaS) or Infrastructure as a Service (IaaS) play. Thus it will be interesting to see how Pivotal pivots and evolves into other directions beyond first cloud and big data applications development assistance.

This will not be the first initiative or company jointly formed with VMware following on the heals of VCE that also includes Cisco and Intel as partners.

Pivotal will be headed up by Paul Maritz who has been EMC Chief Strategist and formerly CEO of VMware as well as having spent time at Microsoft. EMC will have 69% ownership with VMware having the balance, it is estimated that about $400 Million US dollars will need to be invested.

The new company or initiative is slated to launch on or about April 1, 2013 (April Fools day) with target 2013 revenues of about $300 Million. Projections are for an annual revenue of around $1 Billion in five years. That revenue will come from the existing assets and business being brought together along with probably some net new business. Doing some quick back of the napkin based math shows an average straight line growth of about 36% over five years.

VMware intellectual property and assets contributed:
Cloudfoundry
Spring source
Cetas

EMC intellectual property and assets continued:
Pivotal labs
Greenplum big data solutions

Thus is this a Pivotal move signaling the entry into new areas that could further disrupt and cloud that status of VMware and EMC as technology suppliers?

Or this clear the clouds a bit to bring clarity to what EMC and VMware are doing along with leveraging various acquisitions?

By clarity, this in theory should help place both EMC and VMware with their customer, partners and prospects as technology (along with associated services) supplier (what some refer to as arms merchants) vs. competing with those entities.

Storage I/O cloud virtual and big data perspectives

IMHO this is pivotal in that it helps to bring clarity for some of the different technologies and business that EMC and VMware has acquired. That clarity will help its own sales teams along with partners avoid creation of revenue prevention teams impacting sales of other solutions.

Likewise there should be good synergy around the various tools, technology and offerings around big data, little data and application development with pivotal. That synergy is a combination of tools, technologies, development techniques. The combination of the tools and new techniques should enable customers to leverage new technologies in new ways, vs. trying to use and deploy in old ways.

Btw, anybody notice Mozy or the lack of that mention keeping in mind that technology was brought back into the EMC backup group fold, while still being operated as a service. Also keep in mind that Mozy was bought by EMC and then transferred to VMware a couple of years ago.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Some things keep going around, Seagate ships 2 Billion HDD’s

Seagate

Seagate (@Seagate) announced today that it reached a milestone of having shipped 2 Billion hard disk drives (HDD’s), something that is round stores data that keeps growing. As part of their announcement, Seagate has a good info graphics and facts page here going back to 1979 when it was founded as Shugart Technology (read about Al Shugart here).

By coincidence, just a few years before Seagate was founded, McDonalds (who makes round things as well) announced that they had served over 20 billion hamburgers. Thus McDonald feeds the appetites of consumers hungry for a quick meal while Seagate feeds the information demands, perhaps while stopping for a quick breakfast, lunch, coffee or dinner. Speaking of things that go around (like HDD’s), check out what NAS, NASA and NASCAR have in common all of which are also involved in big data as well as little data.

Storage I/O industry trends image

Both Seagate and McDonalds have also expanded their menu of offerings over the years maintaining their core products while expanding into new and adjacent areas given different appetites and preferences. After all, in the data cloud, virtual or physical data center also known as an information factory not everything is the same either.

Cloud

Granted Seagate is helping to feed or fuel the internet along with traditional hungry demand for data, not to mention people and data are living longer, as well as getting larger.

Cloud, virtual server, big data and little data storage I/O image

In the case of Seagate and other driver manufactures of which have consolidated down to three (Toshiba, Seagate and Western Digital), the physical devices are getting smaller, however capacities are increasing.

Storage I/O

Why the continued growth? As mentioned data is getting larger (big data and little data) and living longer, there is also no such thing as a data or information recession. Consequently data storage is an important pillar or part of cloud, virtual and traditional information services with HDD’s remaining popular along side nand flash solid state devices (SSD).

The Seagate info graphic page can be seen here and is a good walk back in time for some, perhaps a history lesson for others. It goes back to the Sony Walkman which some might remember, launch of the PC and Apple Macintosh in the 80s, Linux and the web in the 90s and moving forward from then to now.

HDD
A few of my HDD’s, different types for various tasks.

If you think or believe HDD’s are a dead technology, take a few minutes to view the info graphic to update your insight on what has been an important aspect of computing and remains popular in cloud environments. Otoh, if you believe that HDD’s are still a core piece of computing and will remain so including in roles in the future, have a look to see how things have progressed, maybe some Dejavu.

Oh, for those who are thinking that the HDD did not begin in 1979, you are absolutely correct as it dates back into the 1950s. Here is a link to something that I wrote a few years ago on the HDD’s 50th birthday and looks like it will easily celebrate 60 and beyond.

Additional related reading:
In the data center or information factory, not everything is the same
Hard Disk Drives (HDDs) for virtual and physical environments
Happy 50th, hard drive. But will you make it to 60?
Seagate to say goodbye to Cayman Islands, Hello Ireland
More Storage IO momentus HHDD and SSD moments part II
In the data center or information factory, not everything is the same
The Human Face of Big Data, a Book Review

Congratulations to Seagate, now how long until the 3 billion served, excuse me, shipped HDD occurs?

Disclosure: Its been almost a month since my last visit to McDonalds or buying another HDD (or SSD) from Amazon.com.

Ok, nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Part II: XtremIO, XtremSW and XtremSF EMC flash ssd portfolio redefined

Part one of this two-part post provided a summary of today’s EMC (@EMCflash) announcement around XtremIO and renaming VFCache to XtremSF and associated software as XtremSW.

Storage I/O industry trends and perspectives

Synopsis of announcement

  • Product rollout and selective availability of the new all flash SSD array XtremIO
  • Rename server-side PCIe ssd flash cards from VFCache to XtremSF
  • New XtremSF models including enhanced multi-level cell (eMLC) with larger capacities
  • Rename VFCache caching software to XtremSW (enables cache mode vs. target mode)

Now lets take a closer look at what was announced along with what it means in terms of Industry Trends and Perspectives.

XtremIO  has been in customer beta for some time and now those along with some other early customers are able to acquire the product. In addition, EMC is opening up XtremIO to more prospective customers (Directed Availability) who have requirements or needs that line up with the products target market capabilities.

Storage I/O industry trends and perspectives

What this means is that XtremIO is not being simply put out into the general product population for broad distribution. Instead, it is being put into a controlled release (Directed Availability) to help customers, partners and EMC sales decide where best to use it and thus risk revenue prevention in other areas. The criteria or target opportunity (at least initially) are little-data applications including OLTP, server virtualization (where aggregation can cause aggravation) along with virtual desktop or VDI. In other words, many of the traditional or legacy IOP focused SSD opportunities.

In addition to XtremIO EMC has renamed their VFCache PCIe flash SSD cards (Launched February 2012) to XtremSF along with new models with both SLC and MLC nand flash. Also as part of today’s announcement EMC is renaming the cache software for XtremSF (e.g. VFCache) to be known as XtremSW. Now if that did not prompt the question of if you can now buy XtremSF as a target mode only card without the cache software the answer is yes.

What is XtremIO?

It is a new all flash SSD storage array. XtremIO is a Cluster, grid or collection of nodes called bricks with linear performance scaling providing block based all flash SSD storage. Data services consists of data footprint reduction (DFR) including inline global (across all nodes or bricks) dedupe on 4Kbyte chunks along with thin provisioning. Global dedupe is done on ingest using a combination of flash buffered meta-data (tables, index or dictionary) of what has been seen before along with multi-threaded software to leverage multi-core processors. Using the global dedupe at ingest; only new unique data is saved based on 4 Kbyte chunks.

Performance per EMC scales from one single node to more second node or a fourth node. Note: architecturally more nodes can be added with EMC indicating added models will be available in the future.

In addition to DFR, other data services including writable snapshots, and auto-load balancing when new bricks are added. Note that in a normal running XtremIO, data is automatically spread across the nodes for both performance and resiliency. Data only needs to be moved or load-balanced in the background when new bricks are added. Instant copy snapshots are supported along with writable snapshots. Currently replication is done via external EMC products such as VPLEX or RecoverPoint with statement of directions (SOD) for future enhancements.

Additional attributes of XtremIO include:

  • Each node or brick (X-Brick) has up to 16 (16 was Gen 1 hardware platform, it is now 25 SSD drives)
  • All bricks are involved in IO and storage processing
  • Positioned by EMC as Software Defined (no proprietary hardware)
  • Four x 8Gb Fibre Channel (8GFC) and four x 10Gb Ethernet (iSCSI) per brick
  • Bricks communicate with each other via a separate interconnect network or fabric
  • Bricks have redundant processors (think of as controllers) with multiple sockets and cores
  • 4KB random read IOP’s scale from 250K (one brick), 500K (two bricks) and 1 Million (four bricks). For 4K random write IOPS, the numbers are 100K, 200K and 400K across one, two and four brick configurations with low latency and all data services running (EMC supplied numbers)

In addition to 4K being a commonly used or referred to IO size, it is also the same size as the new industry standard Advanced Format (AF). Today the standard storage block, page or sector size is 512 bytes however AF moves that to a larger 4,096 bytes (e.g. 4KB) to closer align with larger IO sizes. Note that many HDD’s and some SSD’s today support AF and provide 512 byte emulation modes for compatibility.

What is XtremSF?

VFCache is renamed XtremSF with new models using eMLC as companion to existing SLC PCIe  cards and blade server mezzanine cards. EMC is emphasizing performance metrics that matter including IOPs that are relative to customer workloads such as 4K, 8K or larger with mix of reads and writes with low latency. In addition to IOPs with latency, size along with reads or writes for little data, EMC is also showing bandwidth or throughput numbers for big-data and big-bandwidth.

Model
Capacity
Read Transfer GB/sec
Write Transfer GB/sec
Random 4K Read (IOPS)
Random 4K Write (IOPS)

Random 4K Mixed ( IOPS)

Read latency (usec)
Write latency (usec)
2200 (eMLC)
2.2 TB
2.47
1.1
343K
105K
206K
87us
30us
700 (SLC)
700 GB
2.9
1.8
712K
197K
411K
50us
13us
550 (eMLC)
550 GB
1.36
512 MB/s
174K
49K
96K
87us
37us
350 (SLC)
350 GB
2.9
756 MB/s
715K
95K
267K
50us
13us

Sampling of SLC and eMLC XtremSF PCIe SSD cards performance characteristics (via EMC) including latency measured in microseconds). Note performance differences due to some cards being based on SLC and others on eMLC.

Additional attributes, some new and some previously announced include:

  • 8X  PCIe bandwidth lanes for performance
  • No IO impact to applications during garbage collection
  • Supports multi-core processor workloads with parallel design
  • Low CPU overhead by off-loading functions to PCIe card
  • Half-height, half-length PCIe form factor
  • Wear-leveling for nand flash program/erase (P/E) cycle duration
Other storage, server and systems vendors including Cisco, Dell, HP, IBM, NetApp and Oracle offer various PCIe nand flash SSD cards either as target, cache or mixed modes. Manufactures or suppliers of PCIe nand flash SSD cache and target cards include among others FusionIO, Intel, LSI, Micron , OCZ and Virident (who is partnered with Seagate).

What is XtremSW?

Server side flash software (not to be confused with FAST) for using XtremSF as a tier 0 (server-side) ssd cache or target. In target mode the XtremSF functions as a high performance persistent local dedicated direct attached storage (DAS) device. Cache mode enables frequently accessed data to be kept close to the applications off-loading underlying storage systems to be more effectively used. The XtremSW complements back-end storage systems for data protection and persistence along with investment protection of those assets.

Storage I/O industry trends and perspectives

What this all means

SSD is in your future, question is where, when and with what.

Why not just use SSD (DRAM and or nand flash) everywhere?

Keep in mind that in the data center (traditional, virtual or cloud) everything is not the same. Thus the simple answer is that there is not enough of it available at a low enough price point (think closer to Hard Disk Drives (HDD) costs) to fit into customers budget. Sure SSDs provide better performance and productivity benefits, however while there is no such thing as a data or information recession, there are budget constraints.

Another reason why SSD cant simply be used everywhere are physical (and logical) constraints such as amount of memory a server can directly access, or current DDR3 DIMMs (this could change with DDR4 according to Micron) can only address and work with DRAM, PCIe bus physical slot space, operating and hypervisor addressing limits among others.

If SSD (DRAM and or nand flash) were priced were priced low enough (e.g. much closer to HDDs) and available SSD including both DRAM and nand flash (SLC, MLC, eMLC, TLC, etc) along with emerging Phase Change Memory (PCM) are at the convergence of traditional memory and data storage. While some storage (or server) professionals may not agree, storage is an extension of memory and thus part of the traditional server and storage memory hierarchy shown below.

Storage I/O and cache locality of reference

This brings up the locality of reference topic also shown in the following figure where the best IO is the one that does not have to be done. The second best is the one that can be done closest to application to a given level of service. Locality of reference which is important for servers and storage systems including caching refers to how close frequently accessed data is to where it is needed. For some applications this means as much DRAM main memory in a server as possible either clustered, with battery backup or other data persistency protection including onboard HDD or SSD (e.g. towards the top of the hierarchy).

nand flash SSD and storage I/O location options

There are other applications where localized SSD (DRAM or nand flash) are a benefit to compliment main memory or as a persistent cache and target such as PCIe cards or SAS and SATA drives. Further down the stack and for housing larger amounts of storage with performance (reads or writes, random or sequential) along with data services is where all SSD and hybrid (mix of SSD and HDD) fit. Even further down the stack and for a broader segment is where cloud storage services based on SSD such as those from Rackspace (Cloud Block Storage with SSD) and Amazon (provisioned IOPS for EBS) have a play. Lets not forget about SSD in laptop, tablets and workstations, for example I have a Samsung model 830 in my Lenvo X1.

Storage I/O industry trends and perspectives

Some general industry trends include:

  • SSD is like real estate, location can matter, a little can go a long way
  • SSD media options include DRAM and nand flash (SLC, MLC, eMLC, TLC)
  • Portfolios broadening with different products for various needs
  • SSD functionality in servers, appliances, storage systems and cloud services
  • All flash SSD arrays have not killed off all traditional or hybrid storage arrays
  • Focus expanding from Just a Bunch Of SSD (JBOS) to enterprise like functionality
  • Software needs hardware, hardware needs software, the two work better together
  • Comparing meaningful metrics that matter vs. industry marketing metrics

Related items about nand flash, SSD and metrics related themes:

Storage I/O industry trends and perspectives

Some additional thoughts and perspectives

Does this mean traditional storage arrays are now dead?

IMHO, no, there will be some cannibalization of existing storage systems by XtremIO within EMC customers or prospects if not managed, as well as via those from others. Keep in mind that recently EMC announced enhancements to their VMAX including entry-level options for service providers. Some new opportunities opened up will be where traditional all SSD (flash or dram) systems have historically had success.

Traditional SSD and new dedicated SSD systems include Texas Memory Systems (TMS) bought by IBM in 2012, and the recently announced NetApp EF540 (and future FlashRay) along with startups Solidfire, Violin, Whiptail among others. There will be environments where XtremIO may take care of all storage needs for a customer or specific application or piece of it. Then there will be other situations where XtremIO will go-exist with EMC or other vendor’s storage solutions as part of a data infrastructure.

Storage I/O industry trends and perspectives

Who will EMC be competing against with XtremIO?

Certainly the startups or smaller players such as Violin, Whiptail, Purestorage, Solidfire along with IBM/TMS and NetApp EF540 (eventually FlashRay as well) among others.

There will also be some competition with other hybrid storage array vendors that have a mix of HDD and SSD. XtremIO will also compete in some situations on its own vs. other PCIe flash target and cache cards such as FusionIO, however for the most part those will up against XtremSF and XtremSW.

Why the slow or “Directed Availability” rollout?

Why not? By taking a controlled rollout selecting and qualifying customers for XtremIO, EMC gets to manage how the product goes out into production and control how it is used to increase chances of success. Unlike a startup that would be forced to try to put their new technology anywhere, EMC has the luxury of selecting where it goes, not to mention needing to avoid introducing a revenue prevention play for its other products.

Overall, I give an Atta boy and Atta girl to the EMC crew for a Product Defined Announcement (PDA) extending their flash portfolio to complement their different customers and prospects various environment needs. Now watch EMC, NetApp and others step up their flash dance moves to see who will out flash the others in the eXtreme flash games, not to mention emerging software defined marketing moves (SDMM) ;) .

Ok, nuff said.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

XtremIO, XtremSW and XtremSF EMC flash ssd portfolio redefined

EMC (@EMCflash) today announced some new, enhanced, renamed and a rebrand flash solid-state device (SSD) storage portfolio around theme of XtremIO. XtremIO was the startup company with a new all flash SSD storage array that EMC announced they were buying in May 2012. Since that announcement, Project “X” has been used when referring to the product now known as XtremIO (e.g. all flash new storage array).

Synopsis of announcement

  • Product rollout and selective availability of the new all flash SSD array XtremIO
  • Rename server-side PCIe ssd flash cards from VFCache to XtremSF
  • New XtremSF models including enhanced multi-level cell (eMLC) with larger capacities
  • Rename VFCache caching software to XtremSW (enables cache mode vs. target mode)

What was previously announced:

  • Buying the company XtremeIO
  • Productizing  the new all flash array as part of Project “X”
  • It would formally announce the new product in 2013 (which is now)
  • VFCache and later enhancements during 2012.

Storage I/O industry trends and perspectives

Overall, I give an Atta boy and Atta girl to the EMC crew for a Product Defined Announcement (PDA) extending their flash portfolio to complement their different customers and prospects various environment needs. Now let us sit back and watch EMC, NetApp and others step up their flash dance moves to see who will out flash the others in the eXtreme flash games, including software defined storage, software defined data centers, software defined flash, and software defined cache.

Related items about nand flash and metrics related themes:

Read more about XtremIO, XtremSF, XtremSW and flash related items here in part II of this post.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

February 2013 Server and StorageIO Update Newsletter

StorageIO News Letter Image
February 2013 News letter

Welcome to the February 2013 edition of the StorageIO Update news letter including a new format and added content.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

Click on the following links to view the February 2013 edition as (HTML sent via Email) version, or PDF versions.

Visit the news letter page to view previous editions of the StorageIO Update.

You can subscribe to the news letter by clicking here.

Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

VCE revisited, now & zen

StorageIO Industry trends and perspectives image

Yesterday VCE and their proud parents announced revenues had reached an annual run rate of a billion dollars. Today VCE announced some new products along with enhancements to others.

Before going forward though, lets take go back for a moment to help set the stage to see where things might be going in the future. A little over a three years ago, back in November 2009 VCE was born and initially named ACADIA by its proud parents (Cisco, EMC, Intel and VMware). Here is a post that I did back then.

Btw the reference to Zen might cause some to think that I don’t how to properly refer to the Xen hypervisor. It is really a play from Robert Plants album Now & Zen and its song Tall Cool One. For those not familiar, click on the link and listen (some will have DejaVu, others might think its new and cool) as it takes a look back as well as present, similar to VCE.

Robert plant now & zen vs. Xen hypervisor

On the other hand, this might prompt the question of when will Xen be available on a Vblock? For that I defer you to VCE CTO Trey Layton (@treylayton).

VCE stands for Virtual Computing Environment and was launched as a joint initiative including products and a company (since renamed from Acadia to VCE) to bring all the pieces together. As a company, VCE is based in Plano (Richardson) Texas just north of downtown Dallas and down the road from EDS or what is now left of it after the HP acquisition  The primary product of VCE has been the Vblock. The Vblock is a converged solution comprising components from their parents such as VMware virtualization and management software tools, Cisco servers, EMC storage and software tools and Intel processors.

Not surprisingly there are many ex-EDS personal at VCE along with some Cisco, EMC, VMware and many other people from other organizations in Plano as well as other cites. Also interesting to note that unlike other youngsters that grow up and stay in touch with their parents via technology or social media tools, VCE is also more than a few miles (try hundreds to thousands) from the proud parent headquarters on the San Jose California and Boston areas.

As part of a momentum update, VCE and their parents (Cisco, EMC, VMware and Intel) announced annual revenue run rate of a billion dollars in just three years. In addition the proud parents and VCE announced that they have over 1,000 revenue shipped and installed Vblock systems (also here) based on Cisco compute servers, and EMC storage solutions.

The VCE announcement consists of:

  • SAP HANA database application optimized Vblocks (two modes, 4 node and 8 node)
  • VCE Vision management tools and middleware or what I have refered to as Valueware
  • Entry level Vblock (100 and 200) with Cisco C servers and EMC (VNXe and VNX) storage
  • Performance and functionality enhancements to existing Vblock models 300 and 700
  • Statement of direction for more specialized Vblocks besides SAP HANA


Images courtesy with permission of VCE.com

While VCE is known for their Vblock converged, stack, integrated, data center in a box, private cloud or among other descriptors, there is more to the story. VCE is addressing convergence of common IT building blocks for cloud, virtual, and traditional physical environments. Common core building blocks include servers (compute or processors), networking (IO and connectivity), storage, hardware, software, management tools along with people, processes, metrics, policies and protocols.

Storage I/O image of cloud and virtual IT building blocks

I like the visual image that VCE is using (see below) as it aligns with and has themes common to what I have discussing in the past.


Images courtesy with permission of VCE.com

VCE Vision is software with APIs that collects information about Vblock hardware and software components to give insight to other tools and management frameworks. For example VMware vCenter plug-in and vCenter Operations Manager Adapter which should not be a surprise. Customers will also be able to write to the Vision API to meet their custom needs. Let us watch and see what VCE does to add support for other software and management tools, along with gain support from others.


Images courtesy with permission of VCE.com

Vision is more than just an information source feed for VMware vCenter or VASA or tools and frameworks from others. Vision is software developed by VCE that will enable insight and awareness into the Vblock and applications, however also confirm and give status of physical and logical component configuration. This means the basis for setting up automated or programmatic remediation such as determining what software or firmware to update based on different guidelines.


Images courtesy with permission of VCE.com

Initially VCE Vision provides (information) inventory and perspective of how those components are in compliance with firmware or software releases, so stay tuned. VCE is indicating that Vision will continue to evolve after all this is the V1.0 release with future enhancements targeted towards taking action, controlling or active management.

StorageIO Industry trends and perspectives image

Some trends, thoughts and perspectives

The industry adoption buzz is around software defined X where X can be data center (SDDC), or storage (SDS) or networking (SDN), or marketing (SDM) or other things. The hype and noise around software defined which in the case of some technologies is good. On the marketing hype side, this has led to some Software Defined BS (SDBS).

Thus, it was refreshing at least in the briefing session I was involved in to hear a minimum focus around software defined and more around customer and IT business enablement with technology that is shipping today.

VCE Vision is a good example of adding value hence what I refer to as Valueware around converged components. For those vendors who have similar solutions, I urge them to streamline, simplify and more clearly articulate their value proposition if they have valueware.

Vendors including VCE continue to evolve their platform based converged solutions by adding more valueware, management tools, interfaces, APIs, interoperability and support for more applications. The support for applications is also moving beyond simple line item ordering or part number skews to ease acquisition and purchasing. Some solutions include VCE Vblock, NetApp FlexPod that also uses Cisco compute servers, IBM PureSystems (PureFlex etc) and Dell vStart among others are extending their support and optimization for various software solutions. These software solutions range from SAP (including HANA), Microsoft (Exchange, SQLserver, Sharepoint), Citrix desktop (VDI), Oracle, OpenStack, Hadoop map reduce along with other little-data, big-data and big-bandwidth applications to name a few.

Additional and related reading:
Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
Cloud conversations: Public, Private, Hybrid what about Community Clouds?
Cloud, virtualization, Storage I/O trends for 2013 and beyond
Convergence: People, Processes, Policies and Products
Hard product vs. soft product
Hardware, Software, what about Valueware?
Industry adoption vs. industry deployment, is there a difference?
Many faces of storage hypervisor, virtual storage or storage virtualization
The Human Face of Big Data, a Book Review
Why VASA is important to have in your VMware CASA

Congratulations to VCE, along with their proud parents, family, friends and partners, now how long will it take to reach your next billion dollars in annual run rate revenue. Hopefully it wont be three years until the next VCE revisited now and Zen ;).

Disclosure: EMC and Cisco have been StorageIO clients, I am a VMware vExpert that gets me a free beer after I pay for VMworld and Intel has named two of my books listed on their Recommended Reading List for Developers.

Ok, nuff said, time to head off to vBeers over in Minneapolis.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Cloud, virtualization, Storage I/O trends for 2013 and beyond

StorageIO Industry trends and perspectives image

It is still early in 2013, so I can make some cloud, virtualization, storage and IO related predictions, or more aptly, talk about some trends, in addition to those that I made in late 2012, looking forward and back. Common over-riding themes will continue to include convergence (people and technology), valueware, clouds (public, private, hybrid and community) among others.

cloud virtualization storage I/O data center image

Certainly, solid state drives (SSDs) will remain popular, both in terms of industry adoption, and industry deployment. Big-data (and little data) management tools and purpose-build storage systems or solutions continue to be popular, as are those for supporting little data applications. On the cloud storage front, there are many options for various use cases available. Watch for more emphasis on service-level agreements (SLA), service-level objectives (SLO), security, pricing transparency, and tiers of service.

storage I/O rto rpo dcim image

Cloud and object storage will continue to gain in awareness, functionality, and options from various providers in terms of products, solutions, and services. There will be a mix of large-scale solutions and smaller ones, with a mix of open-source and proprietary pieces. Some of these will be for archiving, some for backup or data protection. Others will be for big-data, high-performance computing, or cloud on a local or wide area basis, while others for general file sharing.

Ceph object storage architecture example

Along with cloud and object storage, watch for more options about how those products or services can be accessed using traditional NAS (NFS, CIFS, HDFS and others) along with block, such as iSCSI object API’s, including Amazon S3, REST, HTTP, JSON, XML, iOS and CDMI along with programmatic bindings.

Data protection modernization, including backup/restore, high-availability, business continuity, disaster recovery, archiving, and related technologies for cloud, virtual, and traditional environments will remain popular themes.

cloud and virtual data center image

Expect more Fibre Channel over Ethernet for networking with your servers and storage, PCIe Gen 3 to move data in and out of servers, and Serial-attached SCSI (SAS) as a means of attaching storage to servers or as the back-end storage for larger storage systems and appliances. For those who like to look out over the horizon, keep an eye and ear open for more discussion around PCI gen 3 deployment and gen 4 definitions, not to mention DDR4 and nand flash moving close to the processors.

With VMware buying Virsto, that should keep software defined marketing (SDM) and Storage hypervisors, storage virtualization, virtual storage, virtual storage arrays (VSA’s) active topic themes. Lets also keep in mind for storage space capacity optimization Data footprint reduction (DFR) including archiving, backup and data protection modernization, compression, consolidation, dedupe and data management.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Cloud conversations: Public, Private, Hybrid and Community Clouds? (Part II)

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This is the second of a two part series, read part I here.

Common community cloud conversation questions include among others:

Who defines the standards for community clouds?
The members or participants, or whoever they hire or get to volunteer to do it.

Who pays for the community cloud?
The members or participants do, think about a co-op or other resource sharing consortium with multi-tenant (shared) capabilities to isolate and keep members along with what they are doing separate.

cloud image

Who are community clouds for, when to use them?
If you cannot justify a private cloud for yourself, or, if you need more resiliency than what can be provided by your site and you know of a peer, partner, member or other with common needs, those could be a fit. Another variation is you are in an industry or agency or district where pooling of resources, yet operating separate has advantages or already being done. These range from medical and healthcare to education along with various small medium businesses (SMBs) that do not want to or cannot use a public facility for various reasons.

What technology is needed for building a community cloud?
Similar to deploying a public or private cloud, you will need various hard products including servers, storage, networking, management software tools for provisioning, orchestration, show back or charge back, multi-tenancy, security and authentication, data protection (backup, bc, dr, ha) along with various middleware and applications.

Storage I/O cloud building block image

What are community clouds used for?
Almost anything, granted there are limits and boundaries based tools, technologies, security and access controls among other constraints. Applications can range from big-data to little-data on all if not most points in between. On the other hand, if they are not safe or secure enough for your needs, then use a private cloud or whatever it is that you are currently using.

What about community cloud security, privacy and compliance regulations?
Those are topics and reasons why like-minded or affected groups might be able to leverage a community cloud. By being like-minded or affected groups, labs, schools, business, entities, agencies, districts, or other organizations that are under common mandates for security, compliance, privacy or other regulations can work together, yet keep their interests separate. What tools or techniques for achieving those goals and objectives would be dependent on those who offer services to those entities now?

data centers, information factories and clouds

Where can you get a community cloud?
Look around using Google or your favorite search tool; also watch the comments section to see how long it takes someone to jump in to say how he or she can help. Also talk with solution providers, business partners and VARs. Note that they may not know the term or phrases per say, so here is what to tell them. Tell them that you would like to deploy a private cloud at some place that will then be used in a multi-tenant way to safely and securely support different members of your consortium.

For those who have been around long enough, you can also just tell them that you want to do something like the co-op or consortium time-sharing type systems from past generations and they may know what you are looking for. If although they look at you with a blank deer in the head-light stare eyes glazed over, just tell them it’s a new lead-edge, software defined new and revolutionary (add some superlatives if you feel inclined) and then they might get excited.  If they still don’t know what to do or help you with, have them get in touch with me and I will explain it to them, or, I’ll put you in touch with those can help.

data centers, information factories and clouds

Where do you put a community cloud?
You could deploy them in your own facility, other member’s locations or both for resiliency. You could also use a safe secure co-lo facility already being used for other purposes.

Do community clouds have organizers?
Perhaps, however they are probably more along the lines of a coordinator, administrator, manager, controller as opposed to a community organizer per say. In other words, do not confuse a community cloud with a cloud community organized, aligned and activated for some particular cause. On the other hand, maybe there is value prop for some cloud activist to be  organized and take up the cause for community clouds in your area of interest ;).

data centers, information factories and clouds

Are community clouds more of a concept vs. a product?
If you have figured out that a community or peer cloud is nothing more than a different way of deploying, using and managing a combination of private, public and hybrid and putting a marketing name on them, congratulations, you are now thinking outside of the box, or outside of the usual cloud conversations.

What about public cloud services for selected audiences such as Amazons GovCloud? On one hand, I guess you could call or think of that as a semi-private public cloud, or a semi-public private cloud, or if you like superlatives an uber gallistic hybrid community cloud.

How you go about building, deploying and managing your community, coop, consortium, and agency, district or peer cloud will be how you leverage various hard and software products. The results of which will be your return on innovation (the new ROI) to address various needs and concerns or also known as valueware. Those results should be able to address or help close gaps and leverage clouds in general as a resource vs. simply as a tool, technology or technique.

Ok, nuff said…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Cloud conversations: Public, Private, Hybrid what about Community Clouds?

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Have you heard of a community clouds?

Cloud computing including cloud storage and services as products, solutions and services offer different functionality and enable benefits for various types of organizations, entities or individuals.

various types of clouds image

Public clouds, private clouds and hybrids leveraging public and private continue to evolve in technology, reliability, security and functionality along with the awareness around them.

IT professionals tell me they are interested in clouds however they have concerns.

Cloud concerns range from security, compliance, industry or government regulations, privacy and budgets among others with private, public or hybrid clouds. Peer, cooperative (co-op), consortium or community clouds can be a solution for those that traditional public, private, hybrid, AaaS, SaaS, PaaS or IaaS do not meet their needs.

various types, layers and services of clouds image

From a technology standpoint, there should have to be much if any difference between a community cloud and a public, private or hybrid. Instead, they community clouds are more about thinking outside of the box, or outside of common cloud thinking per say. This means thinking beyond what others are talking about or doing and looking at how cloud products, services and practices can be used in different ways to meet your concerns or requirements.

cloud image

What’s your take on clouds, click here to cast your vote and see results

Read more about community clouds including common questions in part II here.

Ok, nuff said (for now)…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Tape is still alive, or at least in conversations and discussions

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Depending on whom you talk to or ask, you will get different views and opinions, some of them stronger than others on if magnetic tape is dead or alive as a data storage medium. However an aspect of tape that is alive are the discussions by those for, against or that simply see it as one of many data storage mediums and technologies whose role is changing.

Here is a link to an a ongoing discussion over in one of the Linked In group forums (Backup & Recovery Professionals) titled About Tape and disk drives. Rest assured, there is plenty of fud and hype on both sides of the tape is dead (or alive) arguments, not very different from the disk is dead vs. SSD or cloud arguments. After all, not everything is the same in data centers, clouds and information factories.

Fwiw, I removed tape from my environment about 8 years ago, or I should say directly as some of my cloud providers may in fact be using tape in various ways that I do not see, nor do I care one way or the other as long as my data is safe, secure, protected and SLA’s are meet. Likewise, I consult and advice for organizations where tape still exists yet its role is changing, same with those using disk and cloud.

Storage I/O data center image

I am not ready to adopt the singular view that tape is dead yet as I know too many environments that are still using it, however agree that its role is changing, thus I am not part of the tape cheerleading camp.

On the other hand, I am a fan of using disk based data protection along with cloud in new and creative (including for my use) as part of modernizing data protection. Although I see disk as having a very bright and important future beyond what it is being used for now, at least today, I am not ready to join the chants of tape is dead either.

StorageIO Industry trends and perspectives image

Does that mean I can’t decide or don’t want to pick a side? NO

It means that I do not have to nor should anyone have to choose a side, instead look at your options, what are you trying to do, how can you leverage different things, techniques and tools to maximize your return on innovation. If that means that tape is, being phased out of your organization good for you. If that means there is a new or different role for tape in your organization co-existing with disk, then good for you.

If somebody tells you that tape sucks and that you are dumb and stupid for using it without giving any informed basis for those comments then call them dumb and stupid requesting they come back when then can learn more about your environment, needs, and requirements ready to have an informed discussion on how to move forward.

Likewise, if you can make an informed value proposition on why and how to migrate to new ways of modernizing data protection without having to stoop to the tape is dead argument, or cite some research or whatever, good for you and start telling others about it.

StorageIO Industry trends and perspectives image

Otoh, if you need to use fud and hype on why tape is dead, why it sucks or is bad, at least come up with some new and relevant facts, third-party research, arguments or value propositions.

You can read more about tape and its changing role at tapeisalive.com or Tapesummit.com.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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In the data center or information factory, not everything is the same

StorageIO Industry trends and perspectives image

Sometimes what should be understood, or that is common sense or that you think everybody should know needs to be stated. After all, there could be somebody who does not know what some assume as common sense or what others know for various reasons. At times, there is simply the need to restate or have a reminder of what should be known.

Storage I/O data center image

Consequently, in the data center or information factory, either traditional, virtual, converged, private, hybrid or public cloud, everything is not the same. When I say not everything is the same, is that different applications with various service level objectives (SLO’s) and service level agreements (SLA’s). These are based on different characteristics from performance, availability, reliability, responsiveness, cost, security, privacy among others. Likewise, there are different size and types of organizations with various requirements from enterprise to SMB, ROBO and SOHO, business or government, education or research.

Various levels of HA, BC and DR

There are also different threat risks for various applications or information services within in an organization, or across different industry sectors. Thus various needs for meeting availability SLA’s, recovery time objectives (RTO’s) and recovery point objectives (RPO’s) for data protection ranging from backup/restore, to high-availability (HA), business continuance (BC), disaster recovery (DR) and archiving. Let us not forget about logical and physical security of information, assets and people, processes and intellectual property.

Storage IO RTO and RPO image

Some data centers or information factories are compute intensive while others are data centric, some are IO or activity intensive with a mix of compute and storage. On the other hand, some data centers such as a communications hub may be network centric with very little data sticking or being stored.

SLA and SLO image

Even within in a data center or information factory, various applications will have different profiles, protection requirements for big data and little data. There can also be a mix of old legacy applications and new systems developed in-house, purchased, open-source based or accessed as a service. The servers and storage may be software defined (a new buzzword that has already jumped the shark), virtualized or operated in a private, hybrid or community cloud if not using a public service.

Here are some related posts tied to everything is not the same:
Optimize Data Storage for Performance and Capacity
Is SSD only for performance?
Cloud conversations: Gaining cloud confidence from insights into AWS outages
Data Center Infrastructure Management (DCIM) and IRM
Saving Money with Green IT: Time To Invest In Information Factories
Everything Is Not Equal in the Datacenter, Part 1
Everything Is Not Equal in the Datacenter, Part 2
Everything Is Not Equal in the Datacenter, Part 3

Storage I/O data center image

Thus, not all things are the same in the data center, or information factories, both those under traditional management paradigms, as well as those supporting public, private, hybrid or community clouds.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

January 2013 Server and StorageIO Update Newsletter

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January 2013 News letter

Welcome to the January 2013 edition of the StorageIO Update news letter including a new format and added content.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

Click on the following links to view the January 2013 edition as (HTML sent via Email) version, or PDF versions.

Visit the news letter page to view previous editions of the StorageIO Update.

You can subscribe to the news letter by clicking here.

Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Thanks for viewing StorageIO content and top 2012 viewed posts

StorageIO industry trends cloud, virtualization and big data

2012 was a busy year (it was our 7th year in business) along with plenty of activity on StorageIOblog.com as well as on the various syndicate and other sites that pickup our content feed (https://storageioblog.com/RSSfull.xml).

Excluding traditional media venues, columns, articles, web casts and web site visits (StorageIO.com and StorageIO.TV), StorageIO generated content including posts and pod casts have reached over 50,000 views per month (and growing) across StorageIOblog.com and our partner or syndicated sites. Including both public and private, there were about four dozen in-person events and activities not counting attending conferences or vendor briefing sessions, along with plenty of industry commentary. On the twitter front, plenty of activity there as well closing in on 7,000 followers.

Thank you to everyone who have visited the sites where you will find StorageIO generated content, along with industry trends and perspective comments, articles, tips, webinars, live in person events and other activities.

In terms of what was popular on the StorageIOblog.com site, here are the top 20 viewed posts in alphabetical order.

Amazon cloud storage options enhanced with Glacier
Announcing SAS SANs for Dummies book, LSI edition
Are large storage arrays dead at the hands of SSD?
AWS (Amazon) storage gateway, first, second and third impressions
EMC VFCache respinning SSD and intelligent caching
Hard product vs. soft product
How much SSD do you need vs. want?
Oracle, Xsigo, VMware, Nicira, SDN and IOV: IO IO its off to work they go
Is SSD dead? No, however some vendors might be
IT and storage economics 101, supply and demand
More storage and IO metrics that matter
NAD recommends Oracle discontinue certain Exadata performance claims
New Seagate Momentus XT Hybrid drive (SSD and HDD)
PureSystems, something old, something new, something from big blue
Researchers and marketers dont agree on future of nand flash SSD
Should Everything Be Virtualized?
SSD, flash and DRAM, DejaVu or something new?
What is the best kind of IO? The one you do not have to do
Why FC and FCoE vendors get beat up over bandwidth?
Why SSD based arrays and storage appliances can be a good idea

Moving beyond the top twenty read posts on StorageIOblog.com site, the list quickly expands to include more popular posts around clouds, virtualization and data protection modernization (backup/restore, HA, BC, DR, archiving), general IT/ICT industry trends and related themes.

I would like to thank the current StorageIOblog.com site sponsors Solarwinds (management tools including response time monitoring for physical and virtual servers) and Veeam (VMware and Hyper-V virtual server backup and data protection management tools) for their support.

Thanks again to everyone for reading and following these and other posts as well as for your continued support, watch for more content on the above and other related and new topics or themes throughout 2013.

Btw, if you are into Facebook, you can give StorageIO a like at facebook.com/storageio (thanks in advance) along with viewing our newsletter here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Summary, EMC VMAX 10K, high-end storage systems stayin alive

StorageIO industry trends cloud, virtualization and big data

This is a follow-up companion post to the larger industry trends and perspectives series from earlier today (Part I, Part II and Part III) pertaining to today’s VMAX 10K enhancement and other announcements by EMC, and the industry myth of if large storage arrays or systems are dead.

The enhanced VMAX 10K scales from a couple of dozen up to 1,560 HDDs (or mix of HDD and SSDs). There can be a mix of 2.5 inch and 3.5 inch devices in different drive enclosures (DAE). There can be 25 SAS based 2.5 inch drives (HDD or SSD) in the 2U enclosure (see figure with cover panels removed), or 15 3.5 inch drives (HDD or SSD) in a 3U enclosure. As mentioned, there can be all 2.5 inch (including for vault drives) for up to 1,200 devices, all 3.5 inch drives for up to 960 devices, or a mix of 2.5 inch (2U DAE) and 3.5 inch (3U DAE) for a total of 1,560 drives.

Image of EMC 2U and 3U DAE for VMAX 10K via EMC
Image courtesy EMC

Note carefully in the figure (courtesy of EMC) that the 2U 2.5 inch DAE and 3U 3.5 inch DAE along with the VMAX 10K are actually mounted in a 3rd cabinet or rack that is part of today’s announcement.

Also note that the DAE’s are still EMC; however as part of today’s announcement, certain third-party cabinets or enclosures such as might be found in a collocation (colo) or other data center environment can be used instead of EMC cabinets.  The VMAX 10K can however like the VMAX 20K and 40K support external storage virtualized similar to what has been available from HDS (VSP/USP) and HP branded Hitachi equivalent storage, or using NetApp V-Series or IBM V7000 in a similar way.

As mentioned in one of the other posts, there are various software functionality bundles available. Note that SRDF is a separate license from the bundles to give customers options including RecoverPoint.

Check out the three post industry trends and perspectives posts here, here and here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved