perspective Archives

March 21, 2012November 26, 2023

Is 14.4TBytes of data storage for $52,503 a good deal? It depends!

A news story about the school board in Marshall Missouri approving data storage plans in addition to getting good news on health insurance rates just came into my in box.

I do not live in or anywhere near Marshall Missouri as I live about 420 miles north in the Stillwater Minnesota area.

What caught my eye about the story is the dollar amount ($52,503) and capacity amount (14.4TByte) for the new Marshall school district data storage solution to replace their old, almost full 4.8TByte system.

That prompted me to wonder, if the school district are getting a really good deal (if so congratulations), paying too much, or if about right.

Not knowing what type of storage system they are getting, it is difficult to know what type of value the Marshall School district is getting with their new solution. For example, what type of performance and availability in addition to capacity? What type of system and features such as snapshots, replication, data footprint reduction aka DFR capabilities (archive, compression, dedupe, thin provisioning), backup, cloud access, redundancy for availability, application agents or integration, virtualization support, tiering. Or if the 14.4TByte is total (raw) or usable storage capacity or if it includes two storage systems for replication. Or what type of drives (SSD, fast SAS HDD or high-capacity SAS or SATA HDDs), block (iSCSI, SAS or FC) or NAS (CIFS and NFS) or unified, management software and reporting tools among capabilities not to mention service and warranty.

Sure there are less expensive solutions that might work, however since I do not know what their needs and wants are, saying they paid too much would not be responsible. Likewise, not knowing their needs vs. wants, requirements, growth and application concerns, given that there are solutions that cost a lot more with extensive capabilities, saying that they got the deal of the century would also not be fair. Maybe somewhere down the road we will hear some vendor and VAR make a press release announcement about their win in taking out a competitor from the Marshall school district, or perhaps that they upgraded a system they previously sold so we can all learn more.

With school districts across the country trying to stretch their budgets to go further while supporting growth, it would be interesting to hear more about what type of value the Marshall school district is getting from their new storage solution. Likewise, it would also be interesting to hear what alternatives they looked at that were more expensive, as well as cheaper however with less functionality. I’m guessing some of the cloud crowd cheerleaders will also want to know why the school district is going the route they are vs. going to the cloud.

IMHO value is not the same thing as less or lower cost or cheaper, instead its the benefit derived vs. what you pay. This means that something might cost more than something cheaper, however if I get more benefit from what might be more expensive, then it has more value.

If you are a school district of similar size, what criteria or requirements would you want as opposed to need, and then what would you do or have you done?

What if you are a commercial or SMB environment, again not knowing the feature functionality benefit being obtained, what requirements would you have including want to have (e.g. nice to have) vs. must or have to have (e.g. what you are willing to pay more for), what would you do or have done?

How about if you were a cloud or managed service provider (MSP) or a VAR representing one of the many services, what would your pitch and approach be beyond simply competing on a cost per TByte basis?

Or if you are a vendor or VAR facing a similar opportunity, again not knowing the requirements, what would you recommend a school district or SMB environment to do, why and how to cost justify it?

What this all means to me is the importance of looking beyond lowest cost, or cost per capacity (e.g. cost per GByte or TByte) also factoring in value, feature functionality benefit.

Ok, nuff said for now, I need to get my homework assignments done.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

March 13, 2012December 24, 2020

Why SSD based arrays and storage appliances can be a good idea (Part II)

This is the second of a two-part post about why storage arrays and appliances with SSD drives can be a good idea, here is link to the first post.

So again, why would putting drive form factors SSDs be a bad idea for existing storage systems, arrays and appliances?

Benefits of SSD drive in storage systems, arrays and appliances:

Familiarity with customers who buy and use these devices
Reduces time to market enabling customers to innovate via deployment
Establish comfort and confidence with SSD technology for customers
Investment protection of currently installed technology (hardware and software)
Interoperability with existing interfaces, infrastructure, tools and policies
Reliability, availability and serviceability (RAS) depending on vendor implementation
Features and functionality (replicate, snapshot, policy, tiering, application integration)
Known entity in terms of hardware, software, firmware and microcode (good or bad)
Share SSD technology across more servers or accessing applications
Good performance assuming no controller, hardware or software bottlenecks
Wear leveling and other SSD flash management if implemented
Can end performance bottlenecks if backend (drives) are a problem
Coexist or complemented with server-based SSD caching

Note, the mere presence of SSD drives in a storage system, array or appliance will not guarantee or enable the above items to be enabled, nor to their full potential. Different vendors and products will implement to various degrees of extensibility SSD drive support, so look beyond the check box of feature, functionality. Dig in and understand how extensive and robust the SSD implementation is to meet your specific requirements.

Caveats of SSD drives in storage systems, arrays and appliances:

May not use full performance potential of nand flash SLC technology
Latency can be an issue for those who need extreme speed or performance
May not be the most innovative newest technology on the block
Fun for startup vendors, marketers and their fans to poke fun at
Not all vendors add value or optimization for endurance of drive SSD
Seen as not being technology advanced vs. legacy or mature systems

Note that different vendors will have various performance characteristics, some good for IOPs, others for bandwidth or throughput while others for latency or capacity. Look at different products to see how they will vary to meet your particular needs.

Cost comparisons are tricky. SSD in HDD form factors certainly cost more than raw flash dies, however PCIe cards and FTL (flash translation layer) controllers also cost more than flash chips by themselves. In other words, apples to apples comparisons are needed. In the future, ideally the baseboard or motherboard vendors will revise the layout to support nand flash (or its replacement) with DRAM DIMM type modules along with associated FTL and BIOS to handle the flash program/erase cycles (P/E) and wear leveling management, something that DRAM does not have to encounter. While that provides great location or locality of reference (figure 1), it is also a more complex approach that takes time and industry cooperation.

Figure 1: Locality of reference for memory and storage

Certainly, for best performance, just like realty location matters and thus locality of reference comes into play. That is put the data as close to the server as possible, however when sharing is needed, then a different approach or a companion technique is required.

Here are some general thoughts about SSD:

Some customers and organizations get the value and role of SSD
Some see where SSD can replace HDD, others see where it compliments
Yet others are seeing the potential, however are moving cautiously
For many environments better than current performance is good enough
Environments with the need for speed need every bit of performance they can get
Storage systems and arrays or appliances continue to evolve including the media they use
Simply looking at how some storage arrays, systems and appliances have evolved, you can get an idea on how they might look in the future which could include not only SAS as a backend or target, also PCIe. After all, it was not that long ago where backend drive connections went from propriety to open parallel SCSI or SSA to Fibre Channel loop (or switched) to SAS.
Engineers and marketers tend to gravitate to newer products nand technology, which is good, as we need continued innovation on that front.
Customers and business people tend to gravitate towards deriving greatest value out of what is there for as long as possible.
Of course, both of the latter two points are not always the case and can be flip flopped.
Ultrahigh end environments and corner case applications will continue to push the limits and are target markets for some of the newer products and vendors.
Likewise, enterprise, mid market and other mainstream environments (outside of their corner case scenarios) will continue to push known technology to its limits as long as they can derive some business benefit value.

While not perfect, SSD in a HDD form factor with a SAS or SATA interface properly integrated by vendors into storage systems (or arrays or appliances) are a good fit for many environments today. Likewise, for some environments, new from the ground up SSD based solutions that leverage flash DIMM or daughter cards or PCIe flash cards are a fit. So to are PCIe flash cards either as a target, or as cache to complement storage system (arrays and appliances). Certainly, drive slots in arrays take up space for SSD, however so to does occupying PCIe space particularly in high density servers that require every available socket and slot for compute and DRAM memory. Thus, there are pros and cons, features and benefits of various approaches and which is best will depend on your needs and perhaps preferences, which may or may not be binary.

I agree that for some applications and solutions, non drive form factor SSD make sense while in others, compatibility has its benefits. Yet in other situations nand flash such as SLC combined with HDD and DRAM tightly integrated such as in my Momentus XT HHDD is good for laptops, however probably not a good fit for enterprise yet. Thus, SSD options and placements are not binary, of course, sometimes opinions and perspectives will be.

For some situations PCIe, based cards in servers or appliances make sense, either as a target or as cache. Likewise for other scenarios drive format SSD make sense in servers and storage systems, appliances, arrays or other solutions. Thus while all of those approaches are used for storing binary digital data, the solutions of what to use when and where often will not be binary, that is unless your approach is to use one tool or technique for everything.

Here are some related links to learn more about SSD, where and when to use what:
Why SSD based arrays and storage appliances can be a good idea (Part I)
IT and storage economics 101, supply and demand
Researchers and marketers dont agree on future of nand flash SSD
Speaking of speeding up business with SSD storage
EMC VFCache respinning SSD and intelligent caching (Part I)
EMC VFCache respinning SSD and intelligent caching (Part II)
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

March 13, 2012November 26, 2023

Why SSD based arrays and storage appliances can be a good idea (Part I)

This is the first of a two-part series, you can read part II here.

Robin Harris (aka @storagemojo) recently in a blog post asks a question and thinks solid state devices (SSDs) using SAS or SATA interface in traditional hard disk drive (HDD) form factors are a bad idea in storage arrays (e.g. storage systems or appliances). My opinion is that as with many things about storing, processing or moving binary digital data (e.g. 1s and 0s) the answer is not always clear. That is there may not be a right or wrong answer instead it depends on the situation, use or perhaps abuse scenario. For some applications or vendors, adding SSD packaged in HDD form factors to existing storage systems, arrays and appliances makes perfect sense, likewise for others it does not, thus it depends (more on that in a bit). While we are talking about SSD, Ed Haletky (aka @texiwill) recently asked a related question of Fix the App or Add Hardware, which could easily be morphed into a discussion of Fix the SSD, or Add Hardware. Hmmm, maybe a future post idea exists there.

Lets take a step back for a moment and look at the bigger picture of what prompts the question of what type of SSD to use where and when along as well as why various vendors want you to look at things a particular way. There are many options for using SSD that is packaged in various ways to meet diverse needs including here and here (see figure 1).

Various SSD packaging options
Figure 1: Various packaging and deployment options for SSD

The growing number of startup and established vendors with SSD enabled storage solutions vying to win your hearts, minds and budget is looking like the annual NCAA basketball tournament (aka March Madness and march metrics here and here). Some of vendors have or are adding SSD with SAS or SATA interfaces that plug into existing enclosures (drive slots). These SSDs have the same form factor of a 2.5 inch small form factor (SFF) or 3.5 inch HDDs with a SAS or SATA interface for physical and connectivity interoperability. Other vendors have added PCIe based SSD cards to their storage systems or appliances as a cache (read or read and write) or a target device similar to how these cards are installed in servers.

Simply adding SSD either in a drive form factor or as a PCIe card to a storage system or appliance is only part of a solution. Sure, the hardware should be faster than a traditional spinning HDD based solution. However, what differentiates the various approaches and solutions is what is done with the storage systems or appliances software (aka operating system, storage applications, management, firmware or micro code).

So are SSD based storage systems, arrays and appliances a bad idea?

If you are a startup or established vendor able to start from scratch with a clean sheet design not having to worry about interoperability and customer investment protection (technology, people skills, software tools, etc), then you would want to do something different. For example, leverage off the shelf components such as a PCIe flash SSD card in an industry standard server combined with your software for a solution. You could also use extra DRAM memory in those servers combined with PCIe flash SSD cards perhaps even with embedded HDDs for a backing or preservation medium.

Other approaches might use a mix of DRAM, PCIe flash cards, as either a cache or target combined with some drive form factor SSDs. In other words, there is no right or wrong approach; sure, there are different technical merits that have advantages for various applications or environments. Likewise, people have preferences particular for technology focused who tend to like one approach vs. another. Thus, we have many options to leverage, use or abuse.

In his post, Robin asks a good question of if nand flash SSD were being put into a new storage system, why not use the PCIe backplane vs. using nand flash on DIMM vs. using drive formats, all of which are different packaging options (Figure 1). Some startups have gone the all backplane approach, some have gone with the drive form factor, some have gone with a mix and some even using HDDs in the background. Likewise some traditional storage system and array vendors who support a mix of SSD and HDD drive form factor devices also leverage PCIe cards, either as a server-based cache (e.g. EMC VFCahe) or installed as a performance accelerator module (e.g. NetApp PAM) in their appliances.

While most vendors who put SSD drive form factor drives into their storage systems or appliances (or serves for that matter) use them as data targets for creating LUNs or file systems, others use them for internal functionality. By internal functionality I mean instead of the SSD appearing as another drive or target, they are used exclusively by the storage system or appliance for caching or similar purposes. On storage systems, this can be to increase the size of persistent cache such as EMC on the CLARiiON and VNX (e.g. FAST Cache). Another use is on backup or dedupe target appliances where SSDs are used to store dictionary, index or meta data repositories as opposed to being a general data pool.

Part two of this post looks at the benefits and caveats of SSD in storage arrays.

Here are some related links to learn more about SSD, where and when to use what:
Why SSD based arrays and storage appliances can be a good idea (Part II)
IT and storage economics 101, supply and demand
Researchers and marketers don’t agree on future of nand flash SSD
Speaking of speeding up business with SSD storage
EMC VFCache respinning SSD and intelligent caching (Part I)
EMC VFCache respinning SSD and intelligent caching (Part II)
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?

Ok, nuff said for now, check part II.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

March 11, 2012November 26, 2023

StorageIO books by Greg Schulz added to Intel Recommended Reading Lists

My two most recent books The Green and Virtual Data Center and Cloud and Virtual Data Storage Networking both published by CRC Press/Taylor and Francis have been added to the Intel Recommended Reading List for Developers.

Intel Recommended Reading

If you are not familiar with the Intel Recommended Reading List for Developers, it is a leading comprehensive list of different books across various technology domains covering hardware, software, servers, storage, networking, facilities, management, development and more.

So what are you waiting for, check out the Intel Recommended Reading list for Developers where you can find a diverse line up of different books of which I’m honored to have two of mine join the esteemed list. Here is a link to a free chapter download from Cloud and Virtual Data Storage Networking.

Ok, nuff said for now.

cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 28, 2012March 7, 2022

Are social media and networking a waste of time?

Are social media and networking including twitter, blogs, google+ and linkedin among other venues and mediums a waste of time or only for those who have nothing else to do?

As with most things, the answer is it probably depends.

However IMHO the answer is NO, social media and networking when incorporated as a part of doing business is not a waste unless like anything else you let it become a waste of time.

I have chosen to leverage social media networking along with traditional mediums, venues, news letters, in person events, and other means of communicating, learning and doing business vs. ignoring it.

Does that I mean I jump on or join in every new social networking medium or venue? Nope, however I’m always watching to see where to invest time and effort and find the return or benefit.

Some observations about social media and networking include:

You get out of social media and networking what you put into it: When it comes to LinkedIn, Michael Naylor told me several years ago to get involved with and you will get out of what you put into LinkedIn (or other venues for that matter). Now about eight or nine years later, even despite the spam, I completely agree how true Mikes advise has been and remains.

Engagement, interaction, discussion (or debate) are all part of the discourse in and around social media and networking. Louis Gray who got me hooked on twitter and some other mediums years ago has a great blog post that unless you are engaging or interacting, you are not social networking. What that means is simply using social networking media and mediums as a broadcast or one way communication platform is just that, talking at vs. talking with or too people. Thus get out of your comfort zone, step out from behind your pulpit or podium and engage with audiences or participants vs. talking at them to get out of what you put into it.

Dont be afraid of joining different groups or venues, listen, lurk, observe, learn from others in the same or adjacent areas online, however also keep time in perspective to get other tasks completed. This also means you can build your own castle or venue for people to come to or you can do a hybrid including your own site(s) as well as taking discussions and conversations to where other audiences are.

Let me put this a different way, I like to fish and catch. Sometimes I know where the fish are based on experience and when they might bite, then there are other times when they move. This means knowing when and where to go to different locations to catch a fish or catch a conversation.

Building on the above, don’t be afraid to get involved or start a conversation.

Sure on some venues you will get spammed and a bunch of responses that you might not like particular if venturing out away from the safety of your own castle or site. However use those conversations and engagements to learn and interact, see what is on people’s minds or that they are interested in vs. what you want to tell them.

Where wasting time can come into play is trying to be part of every discussion, watching what everybody is doing or saying in all the various venues. For the trick has been to pick which venues are useful for where I want to invest time along with what I will get out of them in addition to using different tools to help find the applicable conversations and discussions. If you are not using things as basic as Google alerts you are probably spending too much time out looking for conversations or discussions, or, you are missing out on them altogether.

I have also noticed that there tends to be a correlation between those who are involved in one way communication and comment diminishing or dismissing social media and networking as a waste of time or not practical, hmm, go figure.

Otoh, I have also noticed those who tend to be involved in one way or non interactive discussions or that limit comments and discourse tend to also have lower numbers of followers, appear on fewer lists or get shared by others, hmm, go figure.

I have also noticed that some who do very well in cyberspace may not do as well in person and vise versa, however there are many who can do both. Likewise there are those who do well in columns that support interactive comments and those who do not.

Perhaps there is a hadoop big data analytics algorithm out there for someone who has lots of time to do some research on all of this?

In the meantime, for those interested, check out Johnny Bentwood (@JonnyBentwood) and some of the things he has done around analytics and social media and metrics if so interested.

What this all means is that to each their own, that is comfort zones. If your comfort zone and sphere of influence is in one way communication via print, online, video or what ever, then play to your strengths. Likewise, if yours is as a commentator or something else, go with it.

Leverage and get involved, don’t be scared, find your voice, engage, take part, however also be ready to be challenged while increasing your network of contacts, ability to learn and get out of what ever you put into it. Otherwise, stay in your comfort zone or within your sphere of influence.

As to if social media and networking are a waste of time and only for those who have nothing to do, well, if that is the case, last year was a banner year for me and my business. That is both in terms of activity, contacts, coverage, awards and accolades not to mention increasing discussions and experience in other areas as well as being involved in traditional media and venues or activities. I guess if that is the result of being involved or investing in social media and networking it is an honor to be among those who waste time and have nothing better to do.

Why do I take time out of my busy schedule to share this?

Simple, you get out of things what you put into it, and granted some will simply take advantage as opposed to contributing back, maybe they too will evolve to give back what they take out.

Feel free to engage or simply read and lurk, that option is all yours.

Ok, nuff said for now, have to get some other work projects done now.

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 20, 2012January 23, 2019

Some alternative and fun Cloud API meanings

Hearing different discussions about APIs in general and cloud in particular got me thinking, besides the usual Application Programming Interface meaning, what other options exists including those to have some fun with.

How about some of these among others to have some fun and take a quick break from the otherwise serious side of clouds, virtualization data and storage networking, backup, archive, VDI, data protection and management topics.

Cloud API = A Payment Invoice
Cloud API = A Paid Infrastructure
Cloud API = A Pain Inthea$$
Cloud API = A Pathto Income
Cloud API = A Pathto IOP
Cloud API = A Payment Infrastructure
Cloud API = A Planned Inconvenience
Cloud API = A Processor Interconnect
Cloud API = A Program Incubator
Cloud API = A Propriety Interface
Cloud API = A Protected Income
Cloud API = A Protected Investment
Cloud API = A Public Infrastructure
Cloud API = Aaas Paas Iaas
Cloud API = All Partners Involved
Cloud API = All Programmers Involved
Cloud API = Amazon Plus IBM
Cloud API = Another Product Inititiave
Cloud API = Another Program Interface
Cloud API = Another Programmer Innovating
Cloud API = Architect Planned Infrastructure

Ok, nuff said for now before that cloud crowd cheerleaders API me out of existence.

Cheers gs

Cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 19, 2012December 24, 2020

Researchers and marketers dont agree on future of nand flash SSD

Marketers particular those involved with anything resembling Solid State Devices (SSD) will tell you SSD is the future as will some researchers along with their fans and pundits. Some will tell you that the future only has room for SSD with the current flavor de jour being nand flash (both Single Level Cell aka SLC and Multi Level Cell aka MLC) with any other form of storage medium (e.g. Hard Disk Drives or HDD and tape summit resources) being dead and to avoid wasting your money on them.

Of course others and their fans or supporters who do not have an SSD play or product will tell forget about them, they are not ready yet.

Then there are those who take no sides per say, simply providing comments and perspectives along with things to be considered that also get used to spin stories for or against by others.

For the record, I have been a fan and user of various forms of SSD along with other variations of tiered storage mediums using them for where they fit best for several decades as a customer in IT, as a vendor, analyst and advisory consultant. Thus my perspective and opinion is that SSDs do in fact have a very bright future. However I also believe that other storage mediums are not dead yet although their roles are evolving while their technologies continue be developed. In other words, use the right technology and tool, packaged and deployed in the best most effective way for the task at hand.

Memory and tiered storage hirearchy
Memory and tiered storage hierarchy

Consequently while some SSD vendors, their fans, supporters, pundits and others might be put off by some recent UCSD research that does not paint SSD and particular nand flash in the best long-term light, it caught my attention and here is why. First I have already seen in different venues where some are using the research as a tool, club or weapon against SSD and in particular nand flash which should be no surprise. Secondly I have also seen those who don’t agree with the research at best dismiss the findings. Others are using it as a conversation or topic piece for their columns or other venues such as here.

The reason the UCSD research caught my eye was that it appeared to be looking at how will nand SSD technology evolve from where it is today to where it will be in ten years or so.

While ten years may seem like a long time, just look back at how fast things evolved over the past decade. Granted the UCSD research is open to discussion, debate and dismissal as clear in the comments of this article here. However the research does give a counter point or perspective to some of the hype which can mean somewhere between the two extremes, exists reality and where things are headed or need to be discussed. While I do not agree with all the observations or opinions of the research, it does give stimulus for discussing things including best practices around deployment vs. simply talking about adoption.

It has taken many decades for people to become comfortable or familiar with the pros and cons of HDD or tape for that matter.

Likewise some are familiar with (good or bad) with DRAM based SSD of earlier generations. On the other hand, while many people use various forms of nand flash SSD ranging from what is inside their cell phone or SD cards for cameras to USB thumb drives to SSD on drives, on PCIe cards or in storage systems and appliances, there is still an evolving comfort and confidence level for business and enterprise storage use. Some have embraced, some have dismissed, many if not most are intrigued wanting to know more, are using nand flash SSD in some shape or form, while gaining confidence.

Part of gaining confidence is moving beyond the industry hype looking at and understanding what are the pros, cons and how to leverage or work around the constraints. A long time ago a wise person told me that it is better to know the good, bad and ugly about a product, service or technology so that you could leverage the best, configure, plan and manage around the bad to avoid or minimized the ugly. Based on that philosophy I find many IT customers and even some VARs and vendors wanting to know the good, the bad and they ugly not for hanging out a vendor or their technology and products, rather so that they can be comfortable in knowing when, where, why and how to use to be most effective.

Industry Trends and Perspectives

Granted to get some of the not so good information may need NDA (Non Disclosure Agreement) or other confidentially discussions as after all, what vendor or solution provider wants to show or let anything less than favorable out into the blogosphere, twittersphere, googleplus, tabloids, news sphere or other competitive landscapes venues.

Ok, lets bring this back to the UCSD research report titled The Bleak Future of NAND Flash Memory

Click here or on the above image to read the UCSD research report

I’m not concerned that the UCSD research was less than favorable as some others might be, after all, it is looking out into the future and if a concern, provides a glimpse of what to keep an eye on.

Likewise, looking back, the research report could be taken as simply a barometer of what could happen if no improvements or new technologies evolve. For example, the HDD would have hit the proverbial brick wall also known as the super parametric barrier many years ago if new recording methods and materials had not been deployed including a shift to perpendicular recording, something that was recently added to tape.

Tomorrows SSDs and storage mediums will still be based on nand flash including SLC, MLC, eMLC along with other variants not to mention phased change memory (PCM) and other possible contenders.

Todays SSDs have shifted from being DRAM based with HDD or even flash-based persistent backing storage to nand flash-based, both SLC and MLC with enhanced or enterprise MLC appearing. Likewise the density of SSDs continue to increase meaning more data packed into the same die or footprint, more dies stacked in a chip package to boost capacity while decreasing cost. However what is also happening is behind the scenes which is a big differentiator with SSDs and that is the quality of some firmware and low-level page management at the flash translation layer (FTL). Hence they saying that anybody with a soldering iron and ability to pull together off the shelves FTLs and packaging can create some form of an SSD. How effective a product will be is based on the intelligence and robustness of the combination of the dies, FTL, controller and associated firmware and device drivers along with other packaging options plus the testing, validation and verification they undergo.

Various packaging options and where SSD can be deployed
Various SSD locations, types, packaging and usage scenario options

Good SSD vendors and solution providers I believe will be able to discuss your concerns around endurance, duty cycles, data integrity and other related topics to set up confidence with current and future issues, granted you may have to go under NDA to gain that insight. On the other hand, those who feel threatened or not able or interested in addressing or demonstrating confidence for the long haul will be more likely to dismiss studies, research, reports, opinions or discussions that dig deeper into creating confidence via understanding of how things work so that customers can more fully leverage those technologies.

Some will view and use reports such as the one from UCSD as a club or weapon against SSD and in particular against nand flash to help their cause or campaign while others will use it to stimulate controversy and page hit views. My reason for bringing up the topic and discussion it to stimulate thinking and help increase awareness and confidence in technologies such as SSD near and long-term. Regardless of if your view is that SSD will replace HDD, or that they will continue to coexist as tiered storage mediums into the future, gaining confidence in the technologies along with when, where and how to use them are important steps in shifting from industry adoption to customer deployment.

What say you?

Is SSD the best thing and you are dumb or foolish if you do not embrace it totally or a fan, pundit cheerleader view?

Or is SSD great when and where used in the right place so embrace it?

How will SSD continue to evolve including nand and other types of memories?

Are you comfortable with SSD as a long term data storage medium, or for today, its simply a good way to discuss performance bottlenecks?

On the other hand, is SSD interesting, however you are not comfortable or have confidence with the technology, yet you want to learn more, in other words a skeptics view?

Or perhaps the true cynic view which is that SSD are nothing but the latest buzzword bandwagon fad technology?

Ok, nuff said for now, other than here is some extra related SSD material:
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
Part I: EMC VFCache respinning SSD and intelligent caching
Part II: EMC VFCache respinning SSD and intelligent caching
IT and storage economics 101, supply and demand
2012 industry trends perspectives and commentary (predictions)
Speaking of speeding up business with SSD storage
New Seagate Momentus XT Hybrid drive (SSD and HDD)
Are Hard Disk Drives (HDDs) getting too big?
Industry adoption vs. industry deployment, is there a difference?
Data Center I/O Bottlenecks Performance Issues and Impacts
EMC VPLEX: Virtual Storage Redefined or Respun?
EMC interoperability support matrix

Cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 6, 2012December 24, 2020

EMC VFCache respinning SSD and intelligent caching (Part I)

This is the first part of a two part series covering EMC VFCache, you can read the second part here.

EMC formerly announced VFCache (aka Project Lightning) an IO accelerator product that comprises a PCIe nand flash card (aka Solid State Device or SSD) and intelligent cache management software. In addition EMC is also talking about the next phase of the flash business unit and project Thunder. The approach EMC is taking with vFCache should not be a surprise given their history of starting out with memory and SSD evolving it into an intelligent cache optimized storage solution.

Data center and storage IO performance capacity gap (Courtesy of Cloud and Virtual Data Storage Networking (CRC Press))

Could we see the future of where EMC will take VFCache along with other possible solutions already being hinted at by the EMC flash business unit by looking where they have been already?

Likewise by looking at the past can we see the future or how VFCache and sibling product solutions could evolve?

After all, EMC is no stranger to caching with both nand flash SSD (e.g. FLASH CACHE, FAST and SSD drives) along with DRAM based across their product portfolio not too mention being a core part of their company founding products that evolved into HDDs and more recent nand flash SSDs among others.

Industry trends and perspectives

Unlike others who also offer PCIe SSD cards such as FusionIO with a focus on eliminating SANs or other storage (read their marketing), EMC not surprisingly is marching to a different beat. The beat EMC is marching too or perhaps leading by example for others to follow is that of going mainstream and using PCIe SSD cards as a cache to compliment theirs as well as other vendors storage systems vs. replacing them. This is similar to what EMC and other mainstream storage vendors have done in the past such as with SSD drives being used as flash cache extension on CLARiiON or VNX based systems as well as target or storage tier.

Various SSD locations, types, packaging and usage scenario options

Other vendors including IBM, NetApp and Oracle among others have also leveraged various packaging options of Single Level Cell (SLC) or Multi Level Cell (MLC) flash as caches in the past. A different example of SSD being used as a cache is the Seagate Momentus XT which is a desktop, workstation consumer type device. Seagate has shipped over a million of the Momentus XT which use SLC flash as a cache to compliment and enhance the integrated HDD performance (a 750GB with 8GB SLC memory is in the laptop Im using to type this with).

One of the premises of solutions such as those mentioned above for caching is to discuss changing data access patterns and life cycles shown in the figure below.

Evolving data access patterns and life cycles (more retention and reads)

Put a different way, instead of focusing on just big data or corner case (granted some of those are quite large) or ultra large cloud scale out solutions, EMC with VFCache is also addressing their core business which includes little data. What will be interesting to watch and listen too is how some vendors will start to jump up and down saying that they have done or enabling what EMC is announcing for some time. In some cases those vendors will be rightfully doing and making noise on something that they should have made noise about before.

EMC is bringing the SSD message to the mainstream business and storage marketplace showing how it is a compliment to, vs. a replacement of existing storage systems. By doing so, they will show how to spread the cost of SSD out across a larger storage capacity footprint boosting the effectiveness and productive of those systems. This means that customers who install the VFCache product can accelerate the performance of both their existing EMC as well as storage systems from other vendors preserving their technology along with people skills investment.

Key points of VFCache

Combines PCIe SLC nand flash card (300GB) with intelligent caching management software driver for use in virtualized and traditional servers
Making SSD complimentary to existing installed block based disk (and or SSD) storage systems to increase their effectiveness
Providing investment protection while boosting productivity of existing EMC and third party storage in customer sites
Brings caching closer to the application where the data is accessed while leverage larger scale direct attached and SAN block storage
Focusing message for SSD back on to little data as well as big data for mainstream broad customer adoption scenarios
Leveraging benefit and strength of SSD as a read cache and scalable of underlying downstream disk for data storage
Reducing concerns around SSD endurance or duty cycle wear and tear by using as a read cache
Off loads underlying storage systems from some read requests enabling them to do more work for other servers

Ok, nuff said for now, I think I see some storm clouds rolling in…

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 2, 2012November 26, 2023

IT and storage economics 101, supply and demand

In my 2012 (and 2013) industry trends and perspectives predictions I mentioned that some storage systems vendors who managed their costs could benefit from the current Hard Disk Drive (HDD) shortage. Most in the industry would say that is saying what they have said, however I have an alternate scenario. My scenario is that for vendors who already manage good (or great) margins on their HDD sales and who can manage their costs including inventories stand to make even more margin. There is a popular myth that there is no money or margin in HDD or for those who sell them which might be true for some.

Without going into any details, lets just say it is a popular myth just like saying that there is no money in hardware or that all software and people services are pure profit. Ok, lets leave sleeping dogs lay where rest (at least for now).

Why will some storage vendors make more margin off of HDD when everybody is supposed to be adopting or deploying solid state devices (SSD). Or Hybrid Hard Disk Drives (HHDD) in the case of workstation, desktop or laptops? Simple, SSD adoption (and deployment) is still growing and a lot of demand generator incentives available. Likewise HDD demand continues to be strong and with supplies affected, economics 101 says that some will raise their prices, manage their expenses, make more profits which can be used to help fund or stimulate increased SSD or other initiatives.

Storage, IT and general Economics 101

Economics 101 or basics introduces the concept of supply and demand along with revenue minus costs = profits or margin. If there is no demand yet a supply of a product exists then techniques such as discounting, bundling or other forms of adding value to incentivize customers to make a purchase. Bundling can include offering some other product, service or offering that could be as simple as an extended warranty to motivate sellers. Beyond discounts, coupons, two for one, future buying credits, gift cards or memberships for frequent buyers (or flyers) are other forms of stimulating sales activity.

Likewise if there is a supply or competition for a given market of a product or alternative, vendors or those selling the products including value added resellers (VARS) may sacrifice margin (profits) to meet revenue as well as unit shipped (e.g. expand their customer and installed base footprint) goals.

Currently in the IT industry and specifically around data storage even with increased and growing adoption and demand deployment around SSD, there is also a large supply in different categories. For example there are several fabrication facilities (FABs) that produce the silicon dies (e.g. chips) that form nand flash SSD memories including Intel, Micron, the joint Intel and Micron Fab (IMF) and Samsung. Even with continued strong demand growth, the various FABs seem to have enough capacity at least for now. Likewise manufactures of SSD drive form factor products with SAS or SATA interfaces for attaching to existing servers, storage or appliances including Intel, Micron, Samsung, Seagate, STEC and SANdisk among others seem to be able to meet demand. Even PCIe SSD card vendors have come under pressure of supply and demand. For example the high flying startup FusionIO recently saw its margins affected due to competition which includes Adaptec, LSI, Texas Memory Systems (TMS) and soon EMC among others. In the SSD appliance and storage system space there are even more vendors with what amounts to about one every month or so coming out of stealth. Needless to say there will be some shakeout in the not so distant future.

On the other hand, if there is a demand however limited supply, assuming that the market will support it, prices can be increased from what discounts had applied. Assuming that costs are kept inline any subsequent increase in average selling price (ASP) minus costs should result in higher margins.

Another variation is if there is strong demand and shortage of supply such as what is occurring with hard disk drives (HDD) due to recent flooding in Thailand, not only prices increase, there can also be changes to warranties or other services and incentives. Note some of HDD manufactures such as Western Digital were more affected by the flooding than Seagate. Likewise the Thailand flooding was not limited to just HDD having also affected other electronic chip and component suppliers. Even though HDDs have been declared dead by many in the SSD camps along with their supporters, record number of HDDs are produced every year. Note that economics 101 also tells us that even though more devices are produced and sold, that may not show a profit based on their cost and price. Like the CPU processor chips produced by AMD, Broadcom, IBM and Intel among others that are high volume, with varying margins, the HDD and nand flash SSD market is also high volume with different margins.

As an example, Seagate recently announced strong profits due to a number of factors even though enterprise drive supply and shipments were down while desktop drives were up. Given that many industry pundits have proclaimed a disaster for those involved with HDDs due to the shortage, they forgot about economics 101 (supply and demand). Sure marketing 101 says that HDDs are dead and if there is a shortage then more people will buy SSDs however that also assumes that people are a) ready to buy more SSDs (e.g. demand) and b) vendors or manufactures have supply and c) that those same vendors or manufactures are willing to give up margin while reducing costs to boost profits.

Note that costs typically include selling, general and administrative, cost of goods, manufacturing, transportation and shipping, insurance, research and development among others. If it has been awhile since you looked at one, take a few minutes sometime to look at public companies and their quarterly securities exchange commission (SEC) financial filings. Those public filing documents are a treasure trove of information for those who sift through them and where many reporters, analysts and researchers find information for what they are working or speculating on. These documents show total sales, costs, profits and losses among other things. Something that vendors may not show in these public filings which means you have to look or read between the lines or get the information elsewhere is how many units were actually shipped or the ASP to get an idea of the amount of discounting that is occurring. Likewise sales and marketing expenses often get lumped into or under general selling and administration (SGA). A fun or interesting metric is to look at the percentage of SGA dollars spent per revenue and profits.

What I find interesting is to get an estimate of what it is costing an organization to do or sustain a given level of revenue and margin. For example, while some larger vendors may seem to spend more on selling and marketing, on a percentage basis, they can easily be out spent by smaller startups. Granted the larger vendor may be spending more actually dollars however those are spread out over a larger sales and revenue basis.

What does this all mean?

Look at multiple metrics that have both a future trend or forecast as well as trailing or historical perspective view. Look at both percentages as well as dollar amounts as well as both revenue and margin while keeping units or number of devices (or copies) sold also into perspective. For example its interesting to know if a vendors sales were down 10% (or up) quarter over quarter, or versus the same quarter a year ago or year over year. It is also interesting to keep the margin in perspective along with SGA costs in addition to cost of product acquired for sale. Also important is to get a gauge of if sales were down, yet margins are up, how many devices or copies were sold to get a gauge on expanding footprint which could also be a sign of future annuity (follow up sales opportunities). What Im watching is over the next couple of quarters is to see how some vendors leverage the Thailand flooding and HDD as well as other electronic component supply shortages to meet demand by managing discounts, costs and other items that contribute to enhanced margins.

Rest assured there is a lot more to IT and storage economics, including advanced topics such as Return on Investment (ROI) or Return on Innovation (The new ROI) and Total Cost of Ownership (TCO) among others that maybe we will discuss in the future.

Ok, nuff fun for now, lets get back to work.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

January 25, 2012December 4, 2019

AWS (Amazon) storage gateway, first, second and third impressions

Amazon Web Services (AWS) today announced the beta of their new storage gateway functionality that enables access of Amazon S3 (Simple Storage Services) from your different applications using an appliance installed in your data center site. With this beta launch, Amazon joins other startup vendors who are providing standalone gateway appliance products (e.g. Nasuni etc) along with those who have disappeared from the market (e.g. Cirtas). In addition to gateway vendors, there are also those with cloud access added to their software tools such as (e.g. Jungle Disk that access both Rack space and Amazon S3 along with Commvault Simpana Cloud connector among others). There are also vendors that have joined cloud access gateways as part of their storage systems such as TwinStrata among others. Even EMC (and here) has gotten into the game adding qualified cloud access support to some of their products.

What is a cloud storage gateway?

Before going further, lets take a step back and address what for some may be a fundemental quesiton of what is a cloud storage gateway?

Cloud services such as storage are accessed via some type of network, either the public Internet or a private connection. The type of cloud service being accessed (figure 1) will decide what is needed. For example, some services can be accessed using a standard Web browser, while others must plug-in or add-on modules. Some cloud services may need downloading an application, agent, or other tool for accessing the cloud service or resources, while others give an on-site or on-premisess appliance or gateway.

Generic cloud access example via Cloud and Virtual Data Storage Networking (CRC Press)
Figure 1: Accessing and using clouds (From Cloud and Virtual Data Storage Networking (CRC Press))

Cloud access software and gateways or appliances are used for making cloud storage accessible to local applications. The gateways, as well as enabling cloud access, provide replication, snapshots, and other storage services functionality. Cloud access gateways or server-based software include tools from BAE, Citrix, Gladinet, Mezeo, Nasuni, Openstack, Twinstrata among others. In addition to cloud gateway appliances or cloud points of presence (cpops), access to public services is also supported via various software tools. Many data protection tools including backup/restore, archiving, replication, and other applications have added (or are planning to add) support for access to various public services such as Amazon, Goggle, Iron Mountain, Microsoft, Nirvanix, or Rack space among several others.

Some of the tools have added native support for one or more of the cloud services leveraging various applicaiotn programming interfaces (APIs), while other tools or applications rely on third-party access gateway appliances or a combination of native and appliances. Another option for accessing cloud resources is to use tools (Figure 2) supplied by the service provider, which may be their own, from a third-party partner, or open source, as well as using their APIs to customize your own tools.

Generic cloud access example via Cloud and Virtual Data Storage Networking (CRC Press)
Figure 2: Cloud access tools (From Cloud and Virtual Data Storage Networking (CRC Press))

For example, I can use my Amazon S3 or Rackspace storage accounts using their web and other provided tools for basic functionality. However, for doing backups and restores, I use the tools provided by the service provider, which then deal with two different cloud storage services. The tool presents an interface for defining what to back up, protect, and restore, as well as enabling shared (public or private) storage devices and network drives. In addition to providing an interface (Figure 2), the tool also speaks specific API and protocols of the different services, including PUT (create or update a container), POST (update header or Meta data), LIST (retrieve information), HEAD (metadata information access), GET (retrieve data from a container), and DELETE (remove container) functions. Note that the real behavior and API functionality will vary by service provider. The importance of mentioning the above example is that when you look at some cloud storage services providers, you will see mention of PUT, POST, LIST, HEAD, GET, and DELETE operations as well as services such as capacity and availability. Some services will include an unlimited number of operations, while others will have fees for doing updates, listing, or retrieving your data in addition to basic storage fees. By being aware of cloud primitive functions such as PUT or POST and GET or LIST, you can have a better idea of what they are used for as well as how they play into evaluating different services, pricing, and services plans.

Depending on the type of cloud service, various protocols or interfaces may be used, including iSCSI, NAS NFS, HTTP or HTTPs, FTP, REST, SOAP, and Bit Torrent, and APIs and PaaS mechanisms including .NET or SQL database commands, in addition to XM, JSON, or other formatted data. VMs can be moved to a cloud service using file transfer tools or upload capabilities of the provider. For example, a VM such as a VMDK or VHD is prepared locally in your environment and then uploaded to a cloud provider for execution. Cloud services may give an access program or utility that allows you to configure when, where, and how data will be protected, similar to other backup or archive tools.

Some traditional backup or archive tools have added direct or via third party support for accessing IaaS cloud storage services such as Amazon, Rack space, and others. Third-party access appliance or gateways enable existing tools to read and write data to a cloud environment by presenting a standard interface such as NAS (NFS and/or CIFS) or iSCSI (Block) that gets mapped to the back-end cloud service format. For example, if you subscribe to Amazon S3, storage is allocated as objects and various tools are used to use or utilize. The cloud access software or appliance understands how to communicate with the IaaS storage APIs and abstracts those from how they are used. Access software tools or gateways, in addition to translating or mapping between cloud APIs, formats your applications including security with encryption, bandwidth optimization, and data footprint reduction such as compression and de-duplication. Other functionality include reporting, management tools that support various interfaces, protocols and standards including SNMP or SNIA, Storage Management Initiative Specification (SMIS), and Cloud Data Management Initiative (CDMI).

First impression: Interesting, good move Amazon, I was ready to install and start testing it today

The good news here is that Amazon is taking steps to make it easier for your existing applications and IT environments to use and leverage clouds for private and hybrid adoption models with both an Amazon branded and managed services, technology and associated tools.

This means leveraging your existing Amazon accounts to simplify procurement, management, ongoing billing as well as leveraging their infrastructure. As a standalone gateway appliance (e.g. it does not have to be bundled as part of a specific backup, archive, replication or other data management tool), the idea is that you can insert the technology into your existing data center between your servers and storage to begin sending a copy of data off to Amazon S3. In addition to sending data to S3, the integrated functionality with other AWS services should make it easier to integrated with Elastic Cloud Compute (EC2) and Elastic Block storage (EBS) capabilities including snapshots for data protection.

Thus my first impression of AWS storage gateway at a high level view is good and interesting resulting in looking a bit deeper resulting in a second impression.

Second impression: Hmm, what does it really do and require, time to slow down and do more home work

Digging deeper and going through the various publicly available material (note can only comment or discuss on what is announced or publicly available) results in a second impression of wanting and needing to dig deeper based on some of caveats. Now granted and in fairness to Amazon, this is of course a beta release and hence while on first impression it can be easy to miss the notice that it is in fact a beta so keep in mind things can and hopefully will change.

Pricing aside, which means as with any cloud or managed storage service, you will want to do a cost analysis model just as you would for procuring physical storage, look into the cost of monthly gateway fee along with its associated physical service running VMware ESXi configuration that you will need to supply. Chances are that if you are an average sized SMB, you have a physical machine (PM) laying around that you can throw a copy of ESXi on to if you dont already have room for some more VMs on an existing one.

You will also need to assess the costs for using the S3 storage including space capacity charges, access and other fees as well as charges for doing snapshots or using other functionality. Again these are not unique to Amazon or their cloud gateway and should be best practices for any service or solution that you are considering. Amazon makes it easy by the way to see their base pricing for different tiers of availability, geographic locations and optional fees.

Speaking of accessing the cloud, and cloud conversations, you will also want to keep in mind what your networking bandwidth service requirements will be to move data to Amazon that might not already be doing so.

Another thing to consider with the AWS storage gateway is that it does not replace your local storage (that is unless you move your applications to Amazon EC2 and EBS), rather makes a copy of what every you save locally to a remote Amazon S3 storage pool. This can be good for high availability (HA), business continuance (BC), disaster recovery (DR) and compliance among other data management needs. However in your cost model you also need to keep in mind that you are not replacing your local storage, you are adding to it via the cloud which should be seen as complimenting and enhancing your private now to be hybrid environment.

Walking the cloud data protection talk

FWIW, I leverage a similar model where I use a service (Jungle Disk) where critical copies of my data get sent to that service which in turn places copies at Rack space (Jungledisks parent) and Amazon S3. What data goes to where depends on different policies that I have established. I also have local backup copies as well as master gold disaster copy stored in a secure offsite location. The idea is that when needed, I can get a good copy restored from my cloud providers quickly regardless of where I am if the local copy is not good. On the other hand, experience has already demonstrated that without sufficient network bandwidth services, if I need to bring back 100s of GBytes or TBytes of data quickly, Im going to be better off bring back onsite my master gold copy, then applying fewer, smaller updates from the cloud service. In other words, the technologies compliment each other.

By the way, a lesson learned here is that once my first copy is made which have data footprint reduction (DFR) techniques applied (e.g. compress, de dupe, optimized, etc), later copies occur very fast. However subsequent restores of those large files or volumes also takes longer to retrieve from the cloud vs. sending up changed versions. Thus be aware of backup vs. restore times, something of which will apply to any cloud provider and can be mitigated by appliances that do local caching. However also keep in mind that if a disaster occurs, will your local appliance be affected and its cache rendered useless.

Getting back to AWS storage gateway and my second impression is that at first it sounded great.

However then I realized it only supports iSCSI and FWIW, nothing wrong with iSCSI, I like it and recommend using it where applicable, even though Im not using it. I would like to have seen a NAS (either NFS and/or CIFS) support for a gateway making it easier for in my scenario different applications, servers and systems to use and leverage the AWS services, something that I can do with my other gateways provided via different software tools. Granted for those environments that already are using iSCSI for your servers that will be using AWS storage gateway, then this is a non issue while for others it is a consideration including cost (time) to factor in to prepare your environment for using the ability.

Depending on the amount of storage you have in your environment, the next item that caught my eye may or may not be an issue that the iSCSI gateway supports up to 1TB volumes and up to 12 of them hence a largest capacity of 12TB under management. This can be gotten around by using multiple gateways however the increased complexity balanced to the benefit the functionality is something to consider.

Third impression: Dig deeper, learn more, address various questions

This leads up to my third impression the need to dig deeper into what AWS storage gateway can and cannot do for various environments. I can see where it can be a fit for some environments while for others at least in its beta version will be a non starter. In the meantime, do your homework, look around at other options which ironically by having Amazon launching a gateway service may reinvigorate the market place of some of the standalone or embedded cloud gateway solution providers.

What is needed for using AWS storage gateway

In addition to having an S3 account, you will need to acquire for a monthly fee the storage gateway appliance which is software installed into a VMware ESXi hypervisor virtual machine (VM). The requirements are VMware ESXi hypervisor (v4.1) on a physical machine (PM) with at least 7.5GB of RAM and four (4) virtual processors assigned to the appliance VM along with 75GB of disk space for the Open Virtual Alliance (OVA) image installation and data. You will also need to have an proper sized network connection to Amazon. You will also need iSCSI initiators on either Windows server 2008, Windows 7 or Red Hat Enterprise Linux.

Note that the AWS storage gateway beta is optimized for block write sizes greater than 4Kbytes and warns that smaller IO sizes can cause overhead resulting in lost storage space. This is a consideration for systems that have not yet changed your file systems and volumes to use the larger allocation sizes.

Some closing thoughts, tips and comments:

Congratulations to Amazon for introducing and launching an AWS branded storage gateway.
Amazon brings trust the value of trust to a cloud relationship.
Initially I was excited about the idea of using a gateway that any of may systems could use my S3 storage pools with vs. using gateway access functions that are part of different tools such as my backup software or via Amazon web tools. Likewise I was excited by the idea of having an easy to install and use gateway that would allow me to grow in a cost effective way.
Keep in mind that this solution or at least in its beta version DOES NOT replace your existing iSCSI based storage needs, instead it compliments what you already have.
I hope Amazon listens carefully to what they customers and prospects want vs. need to evolve the functionality.
This announcement should reinvigorate some of the cloud appliance vendors as well as those who have embedded functionality to Amazon and other providers.
Keep bandwidth services and optimization in mind both for sending data as well as for when retrieving during a disaster or small file restore.
In concept, the AWS storage gateway is not all that different than appliances that do snapshots and other local and remote data protection such as those from Actifio, EMC (Recoverpoint), Falconstor or dedicated gateways such as those from Nasuni among others.
Here is a link to added AWS storage gateways frequently asked questions (FAQs).
If the AWS were available with a NAS interface, I would probably be activating it this afternoon even with some of their other requirements and cost aside.
Im still formulating my fourth impression which is going to take some time, perhaps if I can get Amazon to help sell more of my books so that I can get some money to afford to test the entire solution leveraging my existing S3, EC2 and EBS accounts I might do so in the future, otherwise for now, will continue to research.
Learn more about the AWS storage gateway beta, check out this free Amazon web cast on February 23, 2012.

Learn more abut cloud based data protection, data footprint reduction, cloud gateways, access and management, check out my book Cloud and Virtual Data Storage Networking (CRC Press) which is of course available on Amazon Kindle as well as via hard cover print copy also available at Amazon.com.

Ok, nuff said for now, I need to get back to some other things while thinking about this all some more.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

January 24, 2012November 26, 2023

Can I ask for your support? Please vote for my blog

No Im not running for any elected office in a political or other organizational capacity, more on the voting stuff in a moment.

Let me start out by saying thank you to all of you who have and continue to read theses posts from where ever that happens to be from.

I also want to thank all of the sites and venues that pickup my blog feeds to make it easier for readers to view the content as well as thanks for all of the great comments and discussions.

Doing some recent end of year clean up and preparation for 2012, I was going back looking at some blog history and realized that StorageIOblog was launched back in late fall of 2006. For those not aware, my full blog feed is https://storageioblog.com/RSSfull.xml and there is also a brief feed at https://storageioblog.com/RSS.xml and the full archives going back to 2006 can be found at https://storageioblog.com/RSSfullArchive.xml.

Ok, now back to the voting stuff.

It is that time of the year to cast your vote over at Eric Sieberts (aka @ericsiebert) vsphere-land site where my StorageIOblog is among around 180 different IT technology blogs nominated for inclusion and balloting, many of whom are also fellow vExperts. The blogs over at vsphere-land cover diverse topics, technologies, trends and themes including servers, storage, networking, cloud, virtualization, security and related topic themes.

Here is the announcement for the 2012 vsphere-land voting.

Some of the blogs have been around for many years while there is also a category for new less than a year old. In this years voting, anyone can vote however only one ballot per person, there the top ten where you can pick up to ten different blogs and then rank those.

There are categories for virtualization, cloud and storage focused as well as for independent bloggers (e.g. non vendors) as well as for news and media venues. The blogs that are part of the balloting were all via open nomination and if yours or your favorite blog is not on the list, go easy on Eric as he made multiple attempts via different venues to make the process known (hint, make sure Eric knows of your site, however also follow him and his sites for the future).

The voting is up and running until February 7 2012 at this site here.

Check out the voting, balloting and polling process where you can select my StorageIOblog as one of ten overall selections, as well as rank it within those ten, then select StorageIOblog in the storage category as well as in the independent blogger categories if you are so inclined (thanks in advance).

Also, check out Erics great books Maximum vSphere along with VMware VI3 implementation at Amazon.com among other venues.

Ok, nuff said for now, please get out and vote and thank in advance for your interest and support.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

January 24, 2012January 23, 2019

Should you feel sorry for revenue prevention departments

Does your organization have or do you work with a revenue prevention department or revenue prevention team?

For those not familiar, a revenue prevention team or department is an expression that refers to those who get in the way of selling, closing and generating revenue for an organization.

In a sales dominated organization, the revenue prevention team or department might be refereed to as those who do not do what sales wants when and how they want it. Anything other than what sales wants is seen as getting in the way of revenue. Sometimes sales will see marketing, engineering, manufacturing, quality control, human resources, finance and accounting or legal as revenue prevention departments. In other instances, the revenue prevention team or department of some sales organizations will refer to those in customer or prospects organizations that get in the way or slow down the process of closing the deal. Yet another example can be outsiders or third parties such as consultants, analysts, advisors or others who are brought into the sales process by a customer or prospect and seen by a sales organizations as a barrier to revenue prevention obstacle.

On the other hand, sales can also be seen as a revenue prevention department when as a whole or on a smaller or personal basis they get in the way of actually bringing in the deals. For example a sales based revenue prevention department, team or personal may be spending too much time selling however not enough actually closing or getting the real deal. This can be due to different reasons such as the sales rep trying to sell the wrong solution to a particular customer or prospect needs, or simply not being able to close the deal.

If you have never seen the movie Glengary Glen Ross take a few minutes and check at least the highlights out including the classic lines such as ABC: Always Be Closing or Coffee is for Closers.

Now let’s get back to revenue prevention in the context of this post which are some revenue prevention scenarios.

Should you feel sorry for the vendor or var who misses their revenue or sales forecast while they were busy trying to sell something new and forgetting to take the order on the existing items?

Should you feel sorry for the vendor or var whose disk or storage sales are down because their customers and prospects headed their advise from last couple of years to dedupe everything?

Well, if their dedupe sales are not making up for the shortfall, no, you should not feel sorry for them nor their investors.

Should you feel sorry for the vendor or var whose server sales and associated software including hyper visors and tools are down because their customers and prospects headed their advise from last couple of years to virtualize everything?

Well, if the corresponding increase in services, new tools, engagements for data protection and other modernization do not make up for it then no.

Should you feel sorry for the vendor or var whose laptop, desktop and workstation along with corresponding pull of other items has resulted in business going elsewhere while they have sold VDI?

How about should you feel sorry for the vendor or var whose customers or prospects are no longer buying as much hardware, software or services as they headed the advise and went to Goggle, Amazon or some other cloud?

Ok, do you get my point?

In the quest to increase opportunity, boost revenue, expand into adjacent markets and technologies there is a balancing act of generating awareness, moving customer and prospect into new areas while keeping the revenue prevention team on the bench to avoid disrupting annuities or current revenue streams.

In other words, embrace the new, avoid clinging to the old with a death grip, be careful with leading beading edge without a dual redundant blood bank (or at least a backup plan). Put another way, find a balance of taking orders for what your customers want while selling them on where you want them to go.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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