Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.
Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.
Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.
Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).
Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.
Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.
Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.
In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.
Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.
Wheel of Opportunity: Various techniques and technologies for infrastructure optimization
Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.
For example:
Best practices, policies and procedures, streamlined work flows
Metrics and measurements for end to end (E2E) management insight
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I recently did an interview with the folks over at Infortrend (a RAID storage company) discussing various industry trends and perspectives including RAID, data footprint reduction (DFR) as well as Green IT including how the Green Gap.
The Green Gap is the disconnect between common messaging around carbon and environment vs. IT and business productivity sustainment challenges that continues to result in confusion along with missed opportunities.
RAID is alive however it continues to evolve as well as leveraged in conjunction with other techniques
Here is the link to the first of a two part series where you can read my comments on how many organizations are missing out on economic as well as business sustainability benefits due to confusion and the Green Gap among other topics.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Over in Eden Prairie (Minneapolis Minnesota suburb) where data storage vendor Compellent (CML) is based, they must be singing in the hallways today that it is beginning to feel a lot like Christmas.
Sure we had another dusting of snow this morning here in the Minneapolis area and the temp is actually up in the balmy 20F temperature range (was around 0F yesterday) and holiday shopping is in full swing.
The other reason I think that the Compellent folks are thinking that it feels a lot like Christmas are the reports that Dell is in exclusive talks to buy them at about $29 per share or about $876 million USD.
Dell is no stranger to holiday or shopping sprees, check these posts out as examples:
Now some Compellent fans are not going to be happy with only about $29 a share or about $876 million USD price given the recent stock run up into the $30 plus range. Likewise, some of the Compellent fans may be hoping for or expecting a bidding war to drive the stock back up into the $30 range however keep in mind that it was earlier this year when the stock adjusted itself down into the mid teens.
In the case of 3PAR and the HP Dell budding war, that was a different product and company focused in a different space than where Compellent has a good fit.
Sure both 3PAR and Compellent do Fibre Channel (FC) where Dells EqualLogic only does iSCSI, however a valuation based just on FC would be like saying Dell has all the storage capabilities they need with their MD3000 series that can do SAS, iSCSI and FC.
In other words, there are different storage products for different markets or price bands and customer application needs. Kind of like winter here in Minnesota, sure one type of shovel will work for moving snow or you can leverage different technologies and techniques (tiering) to get the job done effectively the same holds for storage solutions.
Compellent has a good Cadillac product that is a good fit for some SMB environments. However the SMB space is also where Dell has several storage products some of which they own (e.g. EqualLogic), some they OEM (MD3000 series and NX) as well as resell (e.g. EMC CLARiiON).
Can the Compellent product replace the lowered CLARiiON business that Dell has itself been shifting more to their flagship EqualLogic product?
Sure however at the risk of revenue cannibalization or worse, introduction of revenue prevention teams.
Can the Compellent product then be positioned lower down under the EqualLogic product?
Sure, however why hold it back not to mention force a higher priced product down into that market segment.
Can the Compellent product be taken up market to compete above the EqualLogic head to head with the larger CLARiiON systems from EMC or comparable solutions from other vendors?
Sure, however I can hear choruses of its sounding a lot like Christmas from New England, the bay area and Tucson among others.
Does this mean that Dell is being overly generous and that this is not a good deal?
No, not at all.
Sure it is the holiday season and Dell has several billion dollars of cash laying around however that in itself does not guarantee a large handout or government sized bailout (excuse me, infusion). At $30 or more, that would be overly generous simply based on where the technology fits as well as aligns to the market realities. Consequently, at $29, this is a great deal for Compellent and also for Dell.
Why is it a good deal for Dell?
I think that it is as much about Dell getting a good deal (ok, paying a premium) to acquire a competitor that they can use to fill some product gaps where they have common VARs. However I also think that this is very much about the channel and the VAR as much if not more than it is just about a storage product. Servers are part of the game here which in turn supports storage, networking, management tools, backup/recovery, archiving and services.
Sure Dell can maybe take some cost out of the Compellent solution by replacing the Supermicro PCs that are the hardware platform for their storage controllers with Dell servers. However the bigger play is around further developing its channel and VAR ecosystems, some of whom were with EqualLogic before Dell bought them. This can also be seen as a means of Dell getting that partner ecosystem to sell overall, more dell products and solutions instead of those from Apple, EMC, Futjisu, HP, IBM, Oracle and many others.
Likewise, I doubt that Mr. Dell is paying a premium simply to make the Compellent shareholders and fans happy to create monetary velocity to stimulate holiday shopping and economic stimulus. However, for the fans, sure, while drowning your sorrows in egg nogg of holiday cheer that you are not getting $30 or higher, instead buy a round for your mates and toast Dell for your holiday gift.
The real reason I think this is a good reason for Dell is that from a business and financial perspective, assuming they stick to the $29 range, it is a good bargain for both parties. Dell gets a company who has been competing with their EqualLogic product in some cases with the same VARs or resellers. Sure it gets a Fibre Channel based product however Dell already has that with the MD3000 series which I realize is less function laden then Compellent or EqualLogic; however it is also more affordable for a different market.
If Dell can close on the deal sticking to its offer which they have the upper hand on, execute including rolling out a strategy as well as product positioning plan. Then educate their own teams as well as VARs and customers of what products fit where and when in such a manner that does not cause revenue prevention (e.g. one product or team blocking the other) or cannibalization instead expanding markets, they can do well.
While Compellent gets a huge price multiple based on their revenue (about $125M USD), if Dell can get the product revenue up from the $125 to $150 million plateau to around $250 to $300 million without cannibalizing other Dell products, the deal pays for itself in many ways.
Keep in mind that a large pile of cash sitting in the bank these days is not exactly yielding the best returns on investment.
For the Compellent fans and shareholders, congratulations!
You have gotten or perhaps are about to get a good holiday gift so knock of the complaining that you should be getting more. The option is that instead of $28 per share, you could be getting 28 lumps of coal in your Christmas stocking.
For the Dell folks, assuming the deal is done on their terms and that they can quickly rationalize the product overlap, convey and then execute on a strategy while keeping the revenue prevention teams on the sidelines you too have a holiday gift to work with (some assembly will be required however). This also is good for Dell outside of storage which may turn out to be one of the gems of the deal in keeping or expanding VARs selling Dell based servers and associated technologies.
For EMC who was slapped in the face earlier this year when Dell took a run at 3PAR, sure there will be more erosion on the lower end CLARiiOn as has been occurring with the EqualLogic. However Dell still needs a solution to effectively compete with EMC and others at the higher end of the SMB or lower end of the enterprise market.
Sure the EqualLogic or Compellent products could be deployed into such scenarios; however those solutions are then playing on a different field and out of their market sweet spots.
Lets see what happens shall we.
In the meantime, what say you?
Is this a good deal for Dell, who is the deal good for assuming it goes through and at the terms mentioned, what is your take?
Who benefits from this proposed deal?
Note that in the holiday gift giving spirit, Chicago style voting or polling will be enabled.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Welcome to the Fall 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the August 2010 edition building on the great feedback received from recipients.
You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the Fall 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.
A few months ago IBM bought a Data Footprint Reduction (DFR) technology company called Storwize (read more about DFR and Storwize Real time Compression here, here, here, here and here).
A couple of weeks ago IBM renamed the Storwize real time compression technology to surprise surprise, IBM real time compression (wow, wonder how lively that market focus research group study discussion was).
Subsequently IBM recycled the Storwize name in time to be used for the V7000 launch.
Now to be clear right up front, currently the V7000 does not include real time compression capabilities, however I would look for that and other forms of DFR techniques to appear on an increasing basis in IBM products in the future.
IBM has a diverse storage portfolio with good products some with longer legs than others to compete in the market. By long legs, that means both technology and marketability for enabling their direct as well as partners including distributors or vars to effectively compete with other vendors offerings.
The enablement capability of the V7000 will be to give IBM and their business partners a product that they will want go tell and sell to customers competing with Cisco, Dell, EMC, Fujitsu, HDS, HP, NEC, NetApp and Oracle among others.
What about XIV?
For those interested in XIV regardless of if you are a fan, nay sayer or simply an observer, here, here and here are some related posts to view if you like (as well as comment on).
Back to the V7000
A couple of common themes about the IBM V7000 are:
It appears to be a good product based on the SVC platform with many enhancements
Branding the storwize acquisition as real-time compression as part of their DFR portfolio
Confusion about using the Storwize name for a storage virtualization solution
Lack of Data Footprint Reduction (DFR) particularly real-time compression (aka Storwize)
Yet another IBM storage product adding to confusion around product positioning
Common questions that Im being asked about the IBM V7000 include among others:
Is the V7000 based on LSI, NetApp or other third party OEM technology?
No, it is based on the IBM SVC code base along with an XIV like GUI and features from other IBM products.
Is the V7000 based on XIV?
No, as mentioned above, the V7000 is based on the IBM SVC code base along with an XIV like GUI and features from other IBM products.
Does the V7000 have DFR such as dedupe or compression?
No, not at this time other than what was previously available with the SVC.
Does this mean there will be a change or defocusing on or of other IBM storage products?
IMHO I do not think so other than perhaps around XIV. If anything, I would expect IBM to start pushing the V7000 as well as the entire storage product portfolio more aggressively. Now there could be some defocusing on XIV or put a different way, putting all products on the same equal footing and let the customer determine what they want based on effective solution selling from IBM and their business partners.
What does this mean for XIV is that product no longer the featured or marquee product?
IMHO XIV remains relevant for the time being. However, I also expect to be put on equal footprint with other IBM products or, if you prefer, other IBM products particularly the V7000 to be unleashed to compete with other external vendors solutions such as those from Cisco, Dell, EMC, Fujitsu, HDS, HP, NEC, NetApp and Oracle among others. Read more here, here and here about XIV remaining relevant.
Why would I not just buy an SVC and add storage to it?
That is an option and strength of SVC to sit in front of different IBM storage products as well as those of third party competitors. However with the V7000 customers now have a turnkey storage solution to sell instead of a virtualization appliance.
Is this a reaction to EMC VPLEX, HDS VSP, HP SVSP or 3PAR, Oracle/Sun 7000?
Perhaps it is, perhaps it is a reaction to XIV, and perhaps it is a realization that IBM has a lot of IP that could be combined into a solution to respond to a market need among many other scenarios. However, IBM has had a virtualization platform with a decent installed base in the form of SVC which happens to be at the heart of the V7000.
Does this mean IBM is jumping on the using off the shelf server instead of purpose built hardware for storage systems bandwagon like Oracle, HP and others are doing?
If you are new to storage or IBM, it might appear that way, however, IBM has been shipping storage systems that are based on general purpose servers for a couple for a couple of decades now. Granted, some of those products are based on IBM Power PC (e.g. power platform) also used in their pSeries formerly known as the RS6000s. For example, the DS8000 series similar to its predecessors the ESS (aka Shark) and VSS before that have been based on the Power platform. Likewise, SVC has been based on general purpose processors since its inception.
Likewise, while only generally deployed in two node pairs, the DS8000 is architected to scale into many more nodes that what has been shipped meaning that IBM has had clustered storage for some time, granted, some of their competitors will dispute that.
How does the V7000 stack up from a performance standpoint?
Interestingly, IBM has traditionally been very good if not out front running public benchmarks and workload simulations ranging from SPC to TPC to SPEC to Microsoft ESRP among others for all of their storage systems except one (e.g. XIV). However true to traditional IBM systems and storage practices, just a couple of weeks after the V7000 launch, IBM has released the first wave of performance comparisons including SPC for the V7000 which can be seen here to compare with others.
What do I think of the V7000?
Like other products both in the IBM storage portfolio or from other vendors, the V7000 has its place and in that place which needs to be further articulated by IBM, it has a bright future. I think that the V7000 for many environments particularly those that were looking at XIV will be a good IBM based solution as well as competitor to other solutions from Dell, EMC, HDS, HP, NetApp, Oracle as well as some smaller startups providers.
Comments, thoughts and perspectives:
IBM is part of a growing industry trend realizing that data footprint reduction (DFR) focus should expand the scope beyond backup and dedupe to span an entire organization using many different tools, techniques and best practices. These include archiving of databases, email, file systems for both compliance and non compliance purposes, backup/restore modernization or redesign, compression (real-time for online and post processing). In addition, DFR includes consolidation of storage capacity and performance (e.g. fast 15K SAS, caching or SSD), data management (including some data deletion where practical), data dedupe, space saving snapshots such as copy on write or redirect on write, thin provisioning as well as virtualization for both consolidation and enabling agility.
IBM has some great products, however too often with such a diverse product portfolio better navigation and messaging of what to use when, where and why is needed not to mention the confusion over the current product dejur.
As has been the case for the past couple of years, lets see how this all plays out in a year or so from now. Meanwhile cast your vote or see the results of others as to if XIV remains relevant. Likewise, join in on the new poll below as to if the V7000 is now relevant or not.
Note: As with the ongoing is XIV relevant polling (above), for the new is the V7000 relevant polling (below) you are free to vote early, vote often, vote for those who cannot or that care not to vote.
Here are some links to read more about this and related topics:
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Over the past couple of years I routinely get asked what I think of XIV by fans as well as foes in addition to many curious or neutral onlookers including XIV competitors, other analysts, media, bloggers, consultants as well as IBM customers, prospects, vars and business partners. Consequently I have done some blog posts about my thoughts and perspectives.
Its time again for what has turned out to be the third annual perspective or thoughts around IBM XIV and if it is still relevant as a result of the recent IBM V7000 (excuse me, I meant to say IBM Storwize V7000) storage system launch.
In a nut shell, the V7000 is a new storage system with built in storage virtualization or virtual storage if you prefer that leverages IBM developed software from its San Volume Controller (SVC), DS8000 enterprise system and others.
Unlike the SVC which is a gateway or appliance head that virtualizes various IBM and third party storage systems providing data movement, migration, copy, replication, snapshot and other agility or abstraction capabilities, the V7000 is a turnkey integrated solution.
By being a turnkey solution, the V7000 combines the functionality of the SVC as a basis for adding other IBM technologies including a GUI management tool similar to that found on XIV along with dedicated attached storage (e.g. SAS disk drives including fast, high capacity as well as SSD).
In other words, for those customer or prospects who liked XIV because of its management GUI interface, you may like the V7000.
For those who liked the functionality capabilities of the SVC however needed it to be a turnkey solution, you might like the V7000.
For those of you who did not like or competed with the SVC in the past, well, you know what to do.
BTW, for those who knew of Storwize the Data Footprint Reduction (DFR) vendor with real time compression that IBM recently acquired and renamed IBM Real time Compression, the V7000 does not contain any real time compression (yet).
What are my thoughts and perspectives?
In addition to the comments in the companion post found here, right now Im of the mind set that XIV does not fade away quietly into the sunset or take a timeout at the IBM technology rest and recuperation resort located on the beautiful someday isle.
The reason I think XIV will remain somewhat relevant for some time, (time to be determined of course) is that IBM has expended over the past two and half years significant resources to promote it. Those resources have included marketing time, messaging space and in some instances perhaps inadvertinly at the expense of other IBM storage solutions. Simiarly, a lot of time, money and effort have gone into business partner outreach to establish and keep XIV relevant with those commuities who in turn have gone to their customers to tell and sell the XIV story to some customers who have bought it.
Consequently or as a result of all of that investment, I would be surprised if IBM were simply to walk away from XIV at least near term.
What I do see as happening including some early indicators is that the V7000 (along with other IBM products) now will be getting equal billing, resources and promotional support. Weather this means the XIV division finally being assimilated into the mainstream IBM fold and on equal footing with other IBM products, or, that other IBM products being brought up to an elevated position of XIV is subject to interpretation and your own perception.
I expect to continue to see IBM teams and subsequently their distributors, vars and other business partners get more excited talking about the V7000 along with other IBM solutions. For example, SONAS for bulk, clustered and scale out NAS, DS8000 for high end, GMAS and Information Archive platforms as well as N and DS3K/DS4K/DS5K not to mentiuon the TS/TL backup and archive target platforms along with associated Tivoli software. Also, lets not forget about SVC among other IBM solutions including of course, XIV.
I would also not be surprised if some of the diehard XIV loyalist (e.g. sales and marketing reps that were faithful members of Moshe Yani army who appears to be MIA at IBM) pack up their bags and leave the IBM storage SANdbox in virtual protest. That is, refusing to be assimilated into the general IBM storage pool and thus leaving for Greener IT pastures elsewhere. Some will stick around discovering the opportunities associated with selling a broader more diverse product portfolio into their target accounts where they have spent time and resources to establish relationships or getting thier proverbial foot in the door.
Consequently, I think XIV remains somewhat relevant for now given all of the resources that IBM poured into it and relationships that their partner ecosystem also spent on establishing with the installed customer base.
However, I do think that the V7000 despite some confusion (here and here) around its recycled Storwize name that is built around the field proven SVC and other IBM technology has some legs. Those legs of the V7000 are both from a technology standpoint as well as a means to get the entire IBM systems and storage group energized to go out and compete with their primary nemesis (e.g. Dell, EMC, HP, HDS, NetApp and Oracle among others).
As has been the case for the past couple of years, lets see how this all plays out in a year or so from now. Meanwhile cast your vote or see the results of others as to if XIV remains relevant. Likewise, join in on the new poll below as to if the V7000 is now relevant or not.
Note: As with the ongoing is XIV relevant polling (above), for the new is the V7000 relevant polling (below) you are free to vote early, vote often, vote for those who cannot or that care not to vote.
Here are some links to read more about this and related topics:
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Have you heard or read the reports and speculation that VTLs (Virtual Tape Libraries) are dead?
It seems that in IT the all to popular trend is to declare something dead so that your new product or technology can have a chance of making it in to the market or perhaps seen in a better light.
Sometimes this approach works to temporary freeze the market until common sense and clarity returns to the market or until something else fun to talk about comes along and in other cases, the messages can fall on deft ears.
The approach of declaring something dead tends to play well for those who like shiny new toys (SNT) or new shiny toys (NST) and being on the popular, cool trendy bandwagon.
Not surprisingly, while some actual IT customers can fall into the SNT or NST syndrome, its often the broader industry including media, bloggers, analysts, consultants and other self proclaimed or anointed pundits as well as vendors who latch on to the declare it dead movement. After all, who wants to talk about something that is old, boring and already being sold to paying customers who are using it. Now this is not a bad thing as we need a balance of up and coming challengers to keep the status quo challenged, likewise we need a balance of the new to avoid death grips on the old and what is working.
Likewise, many IT customers particularly larger ones tend to be very risk averse and conservative with their budgets protecting their investments thus they may only go leading bleeding edge if there is a dual redundant blood bank with a backup on hot standby (thats some HA humor BTW).
Another reason that declaring items dead in support of SNT and NST is that while many of the commonly declared dead items are on the proverbial plateau of productivity for IT customers, that also can mean that they are on the plateau of profitability for the vendors.
However, not all good things last and at sometime, there is the need to transition from the old to the new and this is where things like virtualization including virtual tape libraries or virtual disk libraries or virtual storage library or what ever you want to call a VxL (more on what a VxL is in a moment) can come into play.
I realize that for some, particularly those who like to grasp on to SNT, NST and ride the dead pool bandwagons this will probably appear as snarky or cynical which is fine, after all, for some, you should be laughing to the bank and if not, you may in fact be missing out on an opportunity for playing in the dead pool marketing game.
Now back to VxL.
In the case of VTLs, for some it is the T word that bothers them, you know T as in Tape which is not a SNT or NST in an age where SSD has supposedly killed the disk drive which allegedly terminated tape (yeah right). Sure tape is not being used as much for backup as it has in the past with its role shifting to that of longer term retention, something that it is well suited for.
For tape fans (or cynics) you can read more here, here and here. However there is still a large amount of backup/restore along with other data protection or preservation (e.g. archiving) processing (software tools, processes, procedures, skill sets, management tools) that still expects to see tape.
Hence this is where VTLs or VxLs come into play leveraging virtualization in an Life Beyond Consolidation (and here) scenario providing abstraction, transparency, agility and emulation and IMHO are still very much alive and evolving.
Ok, for those who do not like or believe in or of its continued existence and evolving role, substitute the T (tape) with X and you get a VxL. That is, plug in what ever X word that makes you happy or marketable or a Shiny New TLA. For example Virtual Disk Library, Virtual Storage Library, Virtual Backup Library, Virtual Compression Library, Virtual Dedupe Library, Virtual ILM Library, Virtual Archive Library, Virtual Cloud Library and so forth. Granted some VxLs only emulate tape and hence are VTLs while others support NAS and other protocols (or personalities) not to mention functionality ranging from replication, DFR as well as automated policy management.
However, keep in mind that if your preference is VTL, VxL or what ever other buzzword bingo name that you want to use or come up with, look at how virtualization in the form of abstraction, transparency and emulation can bridge the gap between the new (disk based data protection) combined with DFR (Data Footprint Reduction) and the old (existing backup/restore, archive or other management tools and processes.
Here are some additional links pertaining to VTLs (excuse me, VxLs):
Virtual tape libraries: Old backup technology holdover or gateway to the future?
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Do you have a web, internet, backup or other IT cloud service provider of some type?
Do you pay for it, or is it a free service?
Do you take your service provider for granted?
Does your service provider take you or your data for granted?
Does your provider offer some form of service level objectives (SLO)?
For example, Recovery Time Objectives (RTO), Recovery Point Objectives (RPO), Quality of Service (QOS) or if a backup service alternate forms of recovery among others?
So what happens when there is a service disruption, do you threaten to leave the provider and if so, how much does that (or would it) cost you to move?
A couple of weeks ago I was using on a Delta airlines flight from LAX to MSP returning from a west coast speaking engagement event.
During the late evening three hour flight, I was using the gogo inflight wifi service to get caught up on some emails, blog items along with other work items in addition to doing a few twitter tweets while flying high over the real clouds from my virtual office.
During that time, I saw a twitter tweet from Devang Panchigar (@storageNerve) commenting that his hosting service provider Bluehost was down or offline. This caught my attention as Bluehost is also my service provider and a quick check verified that my sites and services were still working. I subsequently sent a tweet to Devang indicating that Bluehost or at least from looking at my sites and services were still functioning, or at least for the time being as I was about to find out. Long story short, about 20 to 25 minutes later, I noticed that I could not longer get to any of my sites, low and behold my Bluehost services were also now offline.
Overall, I have been pleased with Bluehost as a service provider including finding their call support staff very accommodating and easy to work with when I have questions or need something taken care of. Normally I would have simply called Bluehost to see what was going on, however being at about 38,000 feet above the clouds, a quick conversation was not going to be possible. Instead, I checked some forums that revealed Bluehost was experiencing some electrical power issues with their data center (I believe in Utah). Looking at some of the forums as well as various twitter comments, I also decided to check to see if Bluehost CEO Matt Heaton blog was functioning (it was).
It would have been too easy to do one of those irate customer type posts telling them how bad they were, how I was dropping them like a hot potato and then doing a blog post telling everyone to never use them again or along those lines that are far to common and often get deleted as spam.
Instead, I took a different approach (you could have read it here however I just checked and it has been deleted). My comment on Matts blog post took a week or so to be moderated (now since deleted). Essentially my post took the opposite approach of going off on the usual customer tirade instead commenting how ironic that a hosting service for my web site which contains content information about resilient data infrastructure themes was offline.
Now I realize that I am not paying for a high end no downtime always available hosting service, however I also realize that I am paying for a more premium package vs. a basic subscription or even a for free service. While I was not happy about the one hour of downtime around midnight, it was comforting to know that no data was lost and my sites were only offline for a short period of time.
I hope Bluehost continues to improve on their services to stay out of the news for a major disruption as well as minimize or eliminate downtime for their for fee based services.
I also hope that Bluehost CEO Matt Heaton continues to listen to what his customers have to say while improving his services to keep us as customers instead of taking us for granted as some providers or vendors do.
Thanks again to Devang for the tip that there was a service disruption, after all, sometimes we take services for granted and in other situations some service providers take their customers for granted.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
A new StorageIO Industry Trends and Perspective (ITP) white paper titled “End to End (E2E) Systems Resource Analysis (SRA) for Cloud, Virtual and Abstracted Environments” is now available at www.storageioblog.com/reports compliments of SANpulse technologies.
Abstract: Many organizations are in the planning phase or already executing initiatives moving their IT applications and data to abstracted, cloud (public or private) virtualized or other forms of efficient, effective dynamic operating environments. Others are in the process of exploring where, when, why and how to use various forms of abstraction techniques and technologies to address various issues. Issues include opportunities to leverage virtualization and abstraction techniques that enable IT agility, flexibility, resiliency and salability in a cost effective yet productive manner.
An important need when moving to a cloud or virtualized dynamic environment is to have situational awareness of IT resources. This means having insight into how IT resources are being deployed to support business applications and to meet service objectives in a cost effective manner.
Awareness of IT resource usage provides insight necessary for both tactical and strategic planning as well as decision making. Effective management requires insight into not only what resources are at hand but also how they are being used to decide where different applications and data should be placed to effectively meet business requirements.
Learn more about the importance and opportunities associated with gaining situational awareness using E2E SRA for virtual, cloud and abstracted environments in this StorageIO Industry Trends and Perspective (ITP) white paper compliments of SANpulse technologies by clicking here.
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Today HDS announced with much fan fare that must have been a million dollar launch budget the VSP (successor to the previous USPV and USPVM).
Im also thinking that the HDS VSP (not to be confused with HP SVSP that HP OEMs via LSI) could also be called the the HDS MVSP.
Now if you are part of the HDS SAN, LAN, MAN, WAN or FAN bandwagon, MVSP could mean Most Valuable Storage Platform or Most Virtualized Storage Product. MVSP might be also called More Virtualized Storage Products by others.
Yet OTOH, MVSP could be More Virtual Story Points (e.g. talking points) for HDS building upon and when comparing to their previous products.
For example among others:
More cache to drive cash movement (e.g. cash velocity or revenue) More claims and counter claims of industry unique or fists More cloud material or discussion topics More cross points More data mobility More density More FUD and MUD throwing by competitors More functionality More packets of information to move, manage and store More pages in the media More partitioning of resources More partners to sell thorough or too More PBytes More performance and bandwidths More platforms virtualized More platters More points of resiliency More ports to connect to or through More posts from bloggers More power management, Eco and Green talking points More press releases More processors More products to sell More profits to be made More protocols (Fibre Channel, FICON, FCoE, NAS) supported More pundits praises More SAS, SATA and SSD (flash drives) devices supported More scale up, scale out, and scale within More security More single (Virtual and Physical) pane of glass managements More software to sell and be licensed by customers More use of virtualization, 3D and other TLAs More videos to watch or be stored
Im sure more points can be thought of, however that is a good start for now including some to have a bit of fun with.
Read more about HDS new announcement here, here, here and here:
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved
Welcome to the August Summer Wrap Up 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the June 2010 edition building on the great feedback received from recipients. Items that are new in this expanded edition include:
Out and About Update
Industry Trends and Perspectives (ITP)
Featured Article
You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the August 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.
