Category: Green IT

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Green and Virtual IT Data Center Primer

Green and Virtual Data Center Primer

Moving beyond Green Hype and Green washing

Green IT is about enabling efficient, effective and productive information services delivery. There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE). To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product. The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.

There are many aspects to "Green" Information Technology including servers, storage, networks and associated management tools and techniques. The reasons and focus of "Green IT" including "Green Data Storage ", "Green Computing" and related focus areas are varied to discuss diverse needs, issues and requirements including among others:

  • Power, Cooling, Floor-space, Environmental (PCFE) related issues or constraints
  • Reduction of carbon dioxide (CO2) emissions and other green house gases (GHGs)
  • Business growth and economic sustain in an environmental friendly manner
  • Proper disposal or recycling of environmental harmful retired technology components
  • Reduction or better efficiency of electrical power consumption used for IT equipment
  • Cost avoidance or savings from lower energy fees and cooling costs
  • Support data center and application consolidation to cut cost and management
  • Enable growth and enhancements to application service level objectives
  • Maximize the usage of available power and cooling resources available in your region
  • Compliance with local or federal government mandates and regulations
  • Economic sustain and ability to support business growth and service improvements
  • General environmental awareness and stewardship to save and protect the earth

While much of the IT industry focuses on CO2 emissions footprints, data management software and electrical power consumption, cooling and ventilation of IT data centers is an area of focus associated with "Green IT" as well as a means to discuss more effective use of electrical energy that can yield rapid results for many environments. Large tier-1 vendors including HP and IBM among others who have an IT and data center wide focus have services designed to do quick assessments as well as detailed analysis and re-organization of IT data center physical facilities to improve air flow and power consumption for more effective cooling of IT technologies including servers, storage, networks and other equipment.

Similar to your own residence, basic steps to improve your cooling effectiveness can lead to use of less energy to cut your budget impact, or, enable you to do more with what you already have with your cooling capacity to support growth, acquisitions and or consolidation initiatives. Vendors are also looking at means and alternatives for cooling IT equipment ranging from computer assisted computational fluid dynamics (CFD) software analysis of data center cooling and ventilation to refrigerated cooling racks some leveraging water or inert liquid cooling.

Various metrics exists and others are evolving for measuring, estimating, reporting, analyzing and discussing IT Data Center infrastructure resource topics including servers, storage, networks, facilities and associated software management tools from a power, cooling and green environmental standpoint. The importance of metrics is to focus on the larger impact of a piece of IT equipment that includes its cost and energy consumption that factors in cooling and other hosting or site environmental costs. Naturally energy costs and CO2 (carbon offsets) will vary by geography and region along with type of electrical power being used (Coal, Natural Gas, Nuclear, Wind, Thermo, Solar, etc) and other factors that should be kept in perspective as part of the big picture.

Consequently your view and needs or interests around "Green" IT may be from an electrical power conservation perspective to maximize your power consumption or to adapt to a given power footprint or ceiling. Your focus around "Green" Data Centers and Green Storage may be from a carbon savings standpoint or proper disposition of old and retired IT equipment or from a data center cooling standpoint. Another area of focus may be that you are looking to cut your data footprint to align with your power, cooling and green footprint while enhancing application and data service delivery to your customers.

Where to learn more

The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.

Various IT industry vendor and service provider links
Green and Virtual Data Center: Productive Economical Efficient Effective Flexible
Green and Virtual Data Center links
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch

What this all means

The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Green and Virtual Data Center: Productive Economical Efficient Effective Flexible

Green and Virtual Data Center

A Green and Virtual IT Data Center (e.g. an information factory) means an environment comprising:

  • Habitat for technology or physical infrastructure (e.g. physical data center, yours, co-lo, managed service or cloud)
  • Power, cooling, communication networks, HVAC, smoke and fire suppression, physical security
  • IT data information infrastructure (e.g. hardware, software, valueware, cloud, virtual, physical, servers, storage, network)
  • Data Center Infrastructure Management (DCIM) along with IT Service Management (ITSM) software defined management tools
  • Tools for monitoring, resource tracking and usage, reporting, diagnostics, provisioning and resource orchestration
  • Portals and service catalogs for automated, user initiated and assisted operation or access to IT resources
  • Processes, procedures, best-practices, work-flows and templates (including data protection with HA, BC, BR, DR, backup/restore, logical and physical security)
  • Metrics that matter for management insight and awareness
    People and skill sets among other items

Green and Virtual Data Center Resources

Click here to learn about "The Green and Virtual Data Center" book (CRC Press) for enabling efficient, productive IT data centers. This book covers cloud, virtualization, servers, storage, networks, software, facilities and associated management topics, technologies and techniques including metrics that matter. This book by industry veteran IT advisor and author Greg Schulz is the definitive guide for enabling economic efficiency and productive next generation data center strategies.

Intel recommended reading
Publisher: CRC Press – Taylor & Francis Group
By Greg P. Schulz of StorageIO www.storageio.com
 ISBN-10: 1439851739 and ISBN-13: 978-1439851739
 Hardcover * 370 pages * Over 100 illustrations figures and tables

Read more here and order your copy here. Also check out Cloud and Virtual Data Storage Networking (CRC Press) a new book by Greg Schulz.

Productive Efficient Effective Economical Flexible Agile and Sustainable

Green hype and green washing may be on the endangered species list and going away, however, green IT for servers, storage, networks, facilities as well as related software and management techniques that address energy efficiency including power and cooling along with e-waste, environmental health and safety related issues are topics that wont be going away anytime soon. There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE). To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product.

The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.

Where to learn more

The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.

Various IT industry vendor and service provider links
Green and Virtual Data Center Primer
Green and Virtual Data Center links
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch
EPA Energy Star for Data Center Storage Update
EPA Energy Star for data center storage draft 3 specification
Green IT Confusion Continues, Opportunities Missed! 
Green IT deferral blamed on economic recession might be result of green gap
How much SSD do you need vs. want?
How to reduce your Data Footprint impact (Podcast) 
Industry trend: People plus data are aging and living longer
In the data center or information factory, not everything is the same
More storage and IO metrics that matter
Optimizing storage capacity and performance to reduce your data footprint 
Performance metrics: Evaluating your data storage efficiency
PUE, Are you Managing Power, Energy or Productivity?
Saving Money with Green Data Storage Technology
Saving Money with Green IT: Time To Invest In Information Factories 
Shifting from energy avoidance to energy efficiency
SNIA Green Storage Knowledge Center
Speaking of speeding up business with SSD storage
SSD and Green IT moving beyond green washing
Storage Efficiency and Optimization: The Other Green
Supporting IT growth demand during economic uncertain times
The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)
The new Green IT: Efficient, Effective, Smart and Productive 
The other Green Storage: Efficiency and Optimization 
What is the best kind of IO? The one you do not have to do

Watch for more links and resources to be added soon.

What this all means

The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Posted on

Green and Virtual Data Center Links

Updated 10/25/2017

Green and Virtual IT Data Center Links

Moving beyond Green Hype and Green washing

Green hype and green washing may be on the endangered species list and going away, however, green IT for servers, storage, networks, facilities as well as related software and management techniques that address energy efficiency including power and cooling along with e-waste, environmental health and safety related issues are topics that wont be going away anytime soon.

There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE).

To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product. The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.

Enabling Effective Produtive Efficient Economical Flexible Scalable Resilient Information Infrastrctures

The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.

Various IT industry vendors and other links

Via StorageIOblog – Happy Earth Day 2016 Eliminating Digital and Data e-Waste

Green and Virtual Data Center Primer
Green and Virtual Data Center: Productive Economical Efficient Effective Flexible
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch
EPA Energy Star for Data Center Storage Update
EPA Energy Star for data center storage draft 3 specification
Green IT Confusion Continues, Opportunities Missed! 
Green IT deferral blamed on economic recession might be result of green gap
How much SSD do you need vs. want?
How to reduce your Data Footprint impact (Podcast) 
Industry trend: People plus data are aging and living longer
In the data center or information factory, not everything is the same
More storage and IO metrics that matter
Optimizing storage capacity and performance to reduce your data footprint 
Performance metrics: Evaluating your data storage efficiency
PUE, Are you Managing Power, Energy or Productivity?
Saving Money with Green Data Storage Technology
Saving Money with Green IT: Time To Invest In Information Factories 
Shifting from energy avoidance to energy efficiency
SNIA Green Storage Knowledge Center
Speaking of speeding up business with SSD storage
SSD and Green IT moving beyond green washing
Storage Efficiency and Optimization: The Other Green
Supporting IT growth demand during economic uncertain times
The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)
The new Green IT: Efficient, Effective, Smart and Productive 
The other Green Storage: Efficiency and Optimization 
What is the best kind of IO? The one you do not have to do

Intel recommended reading
Click here to learn about "The Green and Virtual Data Center" book (CRC Press) for enabling efficient , productive IT data centers. This book covers cloud, virtualization, servers, storage, networks, software, facilities and associated management topics, technologies and techniques including metrics that matter. This book by industry veteran IT advisor and author Greg Schulz is the definitive guide for enabling economic efficiency and productive next generation data center strategies. Read more here and order your copyhere. Also check out Cloud and Virtual Data Storage Networking (CRC Press) a new book by Greg Schulz.

White papers, analyst reports and perspectives

Business benefits of data footprint reduction (archiving, compression, de-dupe)
Data center I/O and performance issues – Server I/O and storage capacity gap
Analysis of EPA Report to Congress (Law 109-431)
The Many Faces of MAID Storage Technology
Achieving Energy Efficiency with FLASH based SSD
MAID 2.0: Energy Savings without Performance Compromises

Articles, Tips, Blogs, Webcasts and Podcasts

AP – SNIA Green Emerald Program and measurements
AP – Southern California heat wave strains electrical system
Ars Technica – EPA: Power usage in data centers could double by 2011
Ars Technica – Meet the climate savers: Major tech firms launch war on energy-inefficient PCs – Article
Askageek.com – Buying an environmental friendly laptop – November 2008
Baseline – Examining Energy Consumption in the Data Center
Baseline – Burts Bees: What IT Means When You Go Green
Bizcovering – Green architecture for the masses
Broadstuff – Are Green 2.0 and Enterprise 2.0 Incompatible?
Business Week – CEO Guide to Technology
Business Week – Computers’ elusive eco factor
Business Week – Clean Energy – Its Getting Affordable
Byte & Switch – Keeping it Green This Summer – Don’t be "Green washed"
Byte & Switch – IBM Sees Green in Energy Certificates
Byte & Switch – Users Search for power solutions
Byte & Switch – DoE issues Green Storage Warning
CBR – The Green Light for Green IT
CBR – Big boxes make greener data centers
CFO – Power Scourge
Channel Insider – A 12 Step Program to Dispose of IT Equipment
China.org.cn – China publishes Energy paper
CIO – Green Storage Means Money Saved on Power
CIO – Data center designers share secrets for going green
CIO – Best Place to Build a Data Center in North America
CIO Insight – Clever Marketing or the Real Thing?
Cleantechnica – Cooling Data Centers Could Prevent Massive Electrical Waste – June 2008
Climatebiz – Carbon Calculators Yield Spectrum of Results: Study
CNET News – Linux coders tackle power efficiency
CNET News – Research: Old data centers can be nearly as ‘green’ as new ones
CNET News – Congress, Greenpeace move on e-wast
CNN Money – A Green Collar Recession
CNN Money – IBM creates alliance with industry leaders supporting new data center standards
Communication News – Utility bills key to greener IT
Computerweekly – Business case for green storage
Computerweekly – Optimising data centre operations
Computerweekly – Green still good for IT, if it saves money
Computerweekly – Meeting the Demands for storage
Computerworld – Wells Fargo Free Data Center Cooling System
Computerworld – Seven ways to get green and save money
Computerworld – Build your data center here: The most energy-efficient locations
Computerworld – EPA: U.S. needs more power plants to support data centers
Computerworld – GreenIT: A marketing ploy or new technology?
Computerworld – Gartner Criticizes Green Grid
Computerworld – IT Skills no longer sufficient for data center execs.
Computerworld – Meet MAID 2.0 and Intelligent Power Management
Computerworld – Feds to offer energy ratings on servers and storage
Computerworld – Greenpeace still hunting for truly green electronics
Computerworld – How to benchmark data center energy costs
ComputerworldUK – Datacenters at risk from poor governance
ComputerworldUK – Top IT Leaders Back Green Survey
ComputerworldMH – Lean and Green
CTR – Strategies for enhancing energy efficiency
CTR – Economies of Scale – Green Data Warehouse Appliances
Datacenterknowledge – Microsoft to build Illinois datacenter
Data Center Strategies – Storage The Next Hot Topic
Earthtimes – Fujitsu installs hydrogen fuel cell power
eChannelline – IBM Goes Green(er)
Ecoearth.info – California Moves To Speed Solar, Wind Power Grid Connections
Ecogeek – Solar power company figures they can power 90% of America
Economist – Cool IT
Electronic Design – How many watts in that Gigabyte
eMazzanti – Desktop virtualization movement creeping into customer sites
ens-Newswire – Western Governors Ask Obama for National Green Energy Plan
Environmental Leader – Best Place to Build an Energy Efficient Data Center
Environmental Leader – New Guide Helps Advertisers Avoid Greenwash Complaints
Enterprise Storage Forum – Power Struggles Take Center Stage at SNW
Enterprise Storage Forum – Pace Yourself for Storage Power & Cooling Needs
Enterprise Storage Forum – Storage Power and Cooling Issues Heat Up – StorageIO Article
Enterprise Storage Forum – Score Savings With A Storage Power Play
Enterprise Storage Forum – I/O, I/O, Its off to Virtual Work I Go
Enterprise Storage Forum – Not Just a Flash in the Pan – Various SSD options
Enterprise Storage Forum – Closing the Green Gap – Article August 2008
EPA Report to Congress and Public Law 109-431 – Reports & links
eWeek – Saving Green by being Green
eWeek – ‘No Cooling Necessary’ Data Centers Coming?
eWeek – How the ‘Down’ Macroeconomy Will Impact the Data Storage Sector
ExpressComputer – In defense of Green IT
ExpressComputer – What data center crisis
Forbes – How to Build a Quick Charging Battery
GCN – Sun launches eco data center
GreenerComputing – New Code of Conduct to Establish Best Practices in Green Data Centers
GreenerComputing – Silicon valley’s green detente
GreenerComputing – Majority of companies plan to green their data centers
GreenerComputing – Citigroup to spend $232M on Green Data Center
GreenerComputing – Chicago and Quincy, WA Top Green Data Center Locations
GreenerComputing – Using airside economizers to chill data center cooling bills
GreenerComputing – Making the most of asset disposal
GreenerComputing – Greenpeace vendor rankings
GreenerComputing – Four Steps to Improving Data Center Efficiency without Capital Expenditures
GreenerComputing – Enabling a Green and Virtual Data Center
Green-PC – Strategic Steps Down the Green Path
Greeniewatch – BBC news chiefs attack plans for climate change campaign
Greeniewatch – Warmest year predictions and data that has not yet been measured
GoverenmentExecutive – Public Private Sectors Differ on "Green" Efforts
HPC Wire – How hot is your code
Industry Standard – Why green data centers mean partner opportunities
InformationWeek – It could be 15 years before we know what is really green
InformationWeek – Beyond Server Consolidaiton
InformationWeek – Green IT Beyond Virtualization: The Case For Consolidation
InfoWorld – Sun celebrates green datacenter innovations
InfoWorld – Tech’s own datacenters are their green showrooms
InfoWorld – 2007: The Year in Green
InfoWorld – Green Grid Announces Tech Forum in Feb 2008
InfoWorld – SPEC seeds future green-server benchmarks
InfoWorld – Climate Savers green catalog proves un-ripe
InfoWorld – Forester: Eco-minded activity up among IT pros
InfoWorld – Green ventures in Silicon Valley, Mass reaped most VC cash in ’07
InfoWorld – Congress misses chance to see green-energy growth
InfoWorld – Unisys pushes green envelope with datacenter expansion
InfoWorld – No easy green strategy for storage
Internet News – Storage Technologies for a Slowing Economy
Internet News – Economy will Force IT to Transform
ITManagement – Green Computing, Green Revenue
itnews – Data centre chiefs dismiss green hype
itnews – Australian Green IT regulations could arrive this year
IT Pro – SNIA Green storage metrics released
ITtoolbox – MAID discussion
Linux Power – Saving power with Linux on Intel platforms
MSNBC – Microsoft to build data center in Ireland
National Post – Green technology at the L.A. Auto Show
Network World – Turning the datacenter green
Network World – Color Interop Green
Network World – Green not helpful word for setting environmental policies
NewScientistEnvironment – Computer servers as bad for climate as SUVs
Newser – Texas commission approves nation’s largest wind power project
New Yorker – Big Foot: In measuring carbon emissions, it’s easy to confuse morality and science
NY Times – What the Green Bubble Will Leave Behind
PRNewswire – Al Gore and Cisco CEO John Chambers to debate climate change
Processor – More than just monitoring
Processor – The new data center: What’s hot in Data Center physical infrastructure:
Processor – Liquid Cooling in the Data Center
Processor – Curbing IT Power Usage
Processor – Services To The Rescue – Services Available For Today’s Data Centers
Processor – Green Initiatives: Hire A Consultant?
Processor – Energy-Saving Initiatives
Processor – The EPA’s Low Carbon Campaig
Processor – Data Center Power Planning
SAN Jose Mercury – Making Data Centers Green
SDA-Asia – Green IT still a priority despite Credit Crunch
SearchCIO – EPA report gives data centers little guidance
SearchCIO – Green IT Strategies Could Lead to hefty ROIs
SearchCIO – Green IT In the Data Center: Plenty of Talk, not much Walk
SearchCIO – Green IT Overpitched by Vendors, CIOs beware
SearchDataCenter – Study ranks cheapest places to build a data center
SearchDataCenter – Green technology still ranks low for data center planners
SearchDataCenter – Green Data Center: Energy Effiecnty Computing in the 21st Century
SearchDataCenter – Green Data Center Advice: Is LEED Feasible
SearchDataCenter – Green Data Centers Tackle LEED Certification
SearchDataCenter – PG&E invests in data center effieicny
SearchDataCenter – A solar powered datacenter
SearchSMBStorage – Improve your storage energy efficiency
SearchSMBStorage – SMB capacity planning: Focusing on energy conservation
SearchSMBStorage – Data footprint reduction for SMBs
SearchSMBStorage – MAID & other energy-saving storage technologies for SMBs
SearchStorage – How to increase your storage energy efficiency
SearchStorage – Is storage now top energy hog in the data center
SearchStorage – Storage eZine: Turning Storage Green
SearchStorage – The Green Storage Gap
SearchStorageChannel – Green Data Storage Projects
Silicon.com – The greening of IT: Cooling costs
SNIA – SNIA Green Storage Overview
SNIA – Green Storage
SNW – Beyond Green-wash
SNW Spring 2008 Beyond Green-wash
State.org – Why Texas Has Its Own Power Grid
StorageDecisions – Different Shades of Green
Storage Magazine – Storage still lacks energy metrics
StorageIOblog – Posts pertaining to Green, power, cooling, floor-space, EHS (PCFE)
Storage Search – Various postings, news and topics pertaining to Green IT
Technology Times – Revealed: the environmental impact of Google searches
TechTarget – Data center power efficiency
TechTarget – Tip for determining power consumption
Techworld – Inside a green data center
Techworld – Box reduction – Low hanging green datacenter fruit
Techworld – Datacentere used to heat swimming pool
Theinquirer – Spansion and Virident flash server farms
Theinquirer – Storage firms worry about energy efficiency How green is the valley
TheRegister – Data Centre Efficiency, the good, the bad and the way to hot
TheRegister – Server makers snub whalesong for serious windmill abuse
TheRegister – Green data center threat level: Not Green
The Standard – Growing cynicism around going Green
ThoughtPut – Energy Central
Thoughtput – Power, Cooling, Green Storage and related industry trends
Wallstreet Journal – Utilities Amp Up Push To Slash Energy Use
Wallstreet Journal – The IT in Green Investing
Wallstreet Journal – Tech’s Energy Consumption on the Rise
Washingtonpost – Texas approves major new wind power project
WhatPC – Green IT: It doesnt have to cost the earth
WHIRnews – SingTel building green data center
Wind-watch.org – Loss of wind causes Texas power grid emergency
WyomingNews – Overcoming Greens Stereotype
Yahoo – Washington Senate Unviel Green Job Plan
ZDnet – Will supercomputer speeds hit a plateau?
Are data centers causing climate change

News and Press Releases

Business Wire – The Green and Virtual Data Center
Enterprise Storage Forum – Intel and HGST (Hitachi) partner on FLASH SSD
PCworld – Intel and HP describe Green Strategy
DoE – To Invest Approximately $1.3 Billion to Commercialize CCS Technology
Yahoo – Shell Opens Los Angeles’ First Combined Hydrogen and Gasoline Station
DuPont – DuPont Projects Save Enough Energy to Power 25,000 Homes
Gartner – Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT

Websites and Tools

Various power, cooling, emmisions and device configuration tools and calculators
Solar Action Alliance web site
SNIA Emerald program
Carbon Disclosure Project
The Chicago Climate Exchange
Climate Savers
Data Center Decisions
Electronic Industries Alliance (EIA)
EMC – Digital Life Calculator
Energy Star
Energy Star Data Center Initiatives
Greenpeace – Technology ranking website also here
GlobalActionPlan
KyotoPlanet
LBNL High Tech Data centers
Millicomputing
RoHS & WEE News
Storage Performance Council (SPC)
SNIA Green Technical Working Group
SPEC
Transaction Processing Council (TPC)
The Green Grid
The Raised Floor
Terra Pass Carbon Offset Credits – Website with CO2 calculators
Energy Information Administration – EIA (US and International Electrical Information)
U.S. Department of Energy and related information
U.S. DOE Energy Efficient Industrial Programs
U.S. EPA server and storage energy topics
Zerofootprint – Various "Green" and environmental related links and calculators

Vendor Centric and Marketing Website Links and tools

Vendors and organizations have different types of calculators some with focus on power, cooling, floor space, carbon offsets or emissions,

ROI, TCO and other IT data center infrastructure resource management. Following is an evolving list and by no means definitive even for a particular vendors as

different manufactures may have multiple different calculators for different product lines or areas of focus.

Brocade – Green website
Cisco – Green and Environmental websites here, here and here
Dell – Green website
EMC – EMC Energy, Power and Cooling Related Website
HDS – How to be green – HDS Positioning White Paper
HP – HP Green Website
IBM – Green Data Center – IBM Positioning White Paper
IBM – Green Data Center for Education – IBM Positioning White Paper
Intel – What is an Efficient Data Center and how do I measure it?
LSI – Green site and white paper
NetApp – Press Release and related information
Sun – Various articles and links
Symantec – Global 2000 Struggle to Adopt "Green" Data Centers – Announcement of Survey results
ACTON
Adinfa
APC
Australian Conservation Foundation
Avocent
BBC
Brocade
Carbon Credit Calculator UK
Carbon Footprint Site
Carbon Planet
Carbonify
CarbonZero
Cassatt
CO2 Stats Site
Copan
Dell
DirectGov UK Acton
Diesel Service & Supply Power Calculator & Converter
Eaton Powerware
Ecobusinesslinks
Ecoscale
EMC Power Calculator
EMC Web Power Calculator
EMC Digital Life Calculator
EPA Power Profiler
EPA Related Tools
EPEAT
Google UK Green Footprint
Green Grid Calculator
HP and more here
HVAC Calculator
IBM
Logicalis
Kohler Power (Business and Residential)
Micron
MSN Carbon Footprint Calculator
National Wildlife Foundation
NEF UK
NetApp
Rackwise
Platespin
Safecom
Sterling Planet
Sun and more here and here and here
Tandberg
TechRepublic
TerraPass Carbon Offset Credits
Thomas Kreen AG
Toronto Hydro Calculator
80 Plus Calculator
VMware
42u Green Grid PUE DCiE calculator
42u energy calculator

Green and Virtual Tools

What’s your power, cooling, floor space, energy, environmental or green story?

What’s your power, cooling, floor space, energy, environmental or green story? Do you have questions or want to learn more about

energy issues pertaining to IT data center and data infrastructure topics? Do you have a solution or technology or a success story that you would like to share

with us pertaining to data storage and server I/O energy optimization strategies?  Do you need assistance in developing, validating or reviewing your strategy

or story? Contact us at: info@storageio.com or 651-275-1563 to learn more about green data storage and server I/O or to

schedule a briefing to tell us about your energy efficiency and effectiveness story pertaining to IT data centers and data infrastructures.

Disclaimer and note:  URL’s submitted for inclusion on this site will be reviewed for consideration and to be

in generally accepted good taste in regards to the theme of this site.  Best effort has been made to validate and verify the URLs that appear on this page and

website however they are subject to change. The author and/or maintainer’s) of this page and web site make no endorsement to and assume no responsibility for the

URLs and their content that are listed on this page.

Green and Virtual Metrics

Chapter 5 "Measurement, Metrics, and Management of IT Resources" in the book "The Green and Virtual Data Center" (CRC Press) takes a look at the importance of being able to measure and monitor to enable effective management and utilization of IT resources across servers, storage, I/O networks, software, hardware and facilities.

There are many different points of interest for collecting metrics in an IT data center for servers, storage, networking and facilities along with various points of interest or perspectives. Data center personal have varied interest from a facilities to a resource (server, storage, networking) usage and effectiveness perspective for normal use as well as planning purposes or comparison when evaluating new technology. Vendors have different uses for metrics during R&D, Q/A testing and marketing or sales campaigns as well as on-going service and support. Industry trade groups including 80 Plus, SNIA and the green grid along with government groups including the EPA Energy Star are working to define and establish applicable metrics pertinent for Green and Virtual data centers.

Acronym

Description

Comment

DCiE

Data center Efficiency = (IT equipment / Total facility power) * 100

Shows a ratio of how well a data center is consuming power

DCPE

Data center Performance Efficiency = Effective IT workload / total facility power

Shows how effective data center is consuming power to produce a given level of service or work such as energy per transaction or energy per business function performed

PUE

Power usage effectiveness = Total facility power / IT equipment power

Inverse of DCE

Kilowatts (kw)

Watts / 1,000

One thousand watts

Annual kWh

kWh x 24 x 365

kWh used in on year

Megawatts (mw)

kW / 1,000

One thousand kW

BTU/hour

watts x 3.413

Heat generated in an hour from using energy in British Thermal Units. 12,000 BTU/hour can equate to 1 Ton of cooling.

kWh

1,000 watt hours

The number of watts used in one hour

Watts

Amps x Volts (e.g. 12 amps * 12 volts = 144 watts)

Unit of electrical energy power

Watts

BTU/hour x 0.293

Convert BTU/hr to watts

Volts

Watts / Amps (e.g. 144 watts / 12 amps = 12 volts)

The amount of force on electrons

Amps

Watts / Volts (e.g. 144 watts / 12 volts = 12 amps)

The flow rate of electricity

Volt-Amperes (VA)

Volts x Amps

Sometimes power expressed in Volt-Ampres

kVA

Volts x Amp / 1000

Number of kilovolt-ampres

kW

kVA x power-factor

Power factor is the efficiency of a piece of equipments use of power

kVA

kW / power-factor

Killovolt-Ampres

U

1U = 1.75”

EIA metric describing height of equipment in racks.

 

Activity / Watt Amount of work accomplished per unit of energy consumed. This could be IOPS, Transactions or Bandwidth per watt. Indicator how much work and how efficient energy is being used to accomplish useful work. This metric applies to active workloads or actively used and frequently accessed storage and data. Examples would be IOPS per watt, Bandwidth per watt, Transactions per watt, Users or streams per watt. Activity per watt should also be used in conjunction with another metric such as how much capacity is supported per watt and total watts consumed for a representative picture.

IOPS / Watt

Number of I/O operations (or transactions) / energy (watts)

Indicator of how effectively energy is being used to perform a given amount of work. The work could be I/Os, transactions, throughput or other indicator of application activity. For example SPC-1 / Watt, SPEC / Watt, TPC / Watt, transaction / watt,  IOP / Watt.

Bandwidth / Watt GBPS or TBPS or PBPS / Watt Amount of data transferred or moved per second and energy used. Often confused with Capacity per watt This indicates how much data is moved or accessed per second or time interval per unit of energy consumed. This is often confused with capacity per watt given that both bandwidth and capacity reference GByte, TByte, PByte.

Capacity / Watt

GB or TB or PB (storage capacity space / watt

Indicator of how much capacity (space) or bandwidth supported in a given configuration or footprint per watt of energy. For inactive data or off-line and archive data, capacity per watt can be an effective measurement gauge however for active workloads and applications activity per watt also needs to be looked at to get a representative indicator of how energy is being used

Mhz / Watt

Processor performance / energy (watts)

Indicator of how effectively energy is being used by a CPU or processor.

Carbon Credit

Carbon offset credit

Offset credits that can be bought and sold to offset your CO2 emissions

CO2 Emission

Average 1.341 lbs per kWh of electricity generated

The amount of average carbon dioxide (CO2) emissions from generating an average kWh of electricity

Various power, cooling, floor space and green storage or IT  related metrics

Metrics include Data center Efficiency (DCiE) via the greengrid which is the indicator ratio of a IT data center energy efficiency defined as IT equipment (servers, disk and tape storage, networking switches, routers, printers, etc) / Total facility power x 100 (for percentage). For example, if the sum of all IT equipment energy usage resulted in 1,500 kilowatt hours (kWh) per month yet the total facility power including UPS, energy switching, power conversation and filtering, cooling and associated infrastructure costs as well as IT equipment resulting in 3,500 kWh, the DCiE would be (1,500 / 3,500) x 100 = 43%. DCiE can be used as a ratio for example to show in the above scenario that IT equipment accounts for about 43% of energy consumed by the data center with in this scenario 57% of electrical energy being consumed by cooling, conversion and conditioning or lighting.

Power usage effectiveness (PUE) is the indicator ratio of total energy being consumed by the data center to energy being used to operate IT equipment. PUE is defined as total facility power / IT equipment energy consumption. Using the above scenario PUE = 2.333 (3,500 / 1,500) which means that a server requiring 100 watts of power would actually require (2.333 * 100) 233.3 watts of energy that includes both direct power and cooling costs. Similarly a storage system that required 1,500 kWh of energy to power would require (1,500*2.333) 3,499.5 kWh of electrical power including cooling.

Another metric that has the potential to have meaning is Data center Performance Efficiency (DCPE) that takes into consideration how much useful and effective work is performed by the IT equipment and data center per energy consumed. DCPE is defined as useful work / total facility power with an example being some number of transactions processed using servers, networks and storage divided by energy for the data center to power and cool the equipment. An relatively easy and straightforward implementation of DCPE is an IOPs per watt measurement that looks at how many IOPs can be performed (regardless of size or type such as reads or writes) per unit of energy in this case watts.

DCPE = Useful work / Total facility power, for example IOPS per watt of energy used

DCiE = IT equipment energy / Total facility power = 1 / PUE

PUE = Total facility energy / IT equipment energy

IOPS per Watt = Number of IOPs (or bandwidth) / energy used by the storage system

The importance of these numbers and metrics is to focus on the larger impact of a piece of IT equipment that includes its cost and energy consumption that factors in cooling and other hosting or site environmental costs. Naturally energy costs and CO2 (carbon offsets) will vary by geography and region along with type of electrical power being used (Coal, Natural Gas, Nuclear, Wind, Thermo, Solar, etc) and other factors that should be kept in perspective as part of the big picture. Learn more in Chapter 5 "Measurement, Metrics, and Management of IT Resources" in the book "The Green and Virtual Data Center" (CRC) and in the book Cloud and Virtual Data Storage Networking (CRC).

Disclaimer and notes

Disclaimer and note:  URL’s submitted for inclusion on this site will be reviewed for consideration and to be in generally accepted good taste in regards to the theme of this site.  Best effort has been made to validate and verify the URLs that appear on this page and web site however they are subject to change. The author and/or maintainer’s) of this page and web site make no endorsement to and assume no responsibility for the URLs and their content that are listed on this page.

What this all means

The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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February 2014 Server StorageIO Update Newsletter Data Infrastructure Insights


Welcome to the February 2014 edition of the StorageIO Update (newsletter) containing trends perspectives on cloud, virtualization and data infrastructure topics. Its winter here in North America and specifically in the Stillwater Minnesota to say that there is plenty of snow and cold would be an understatement. However in a few months instead of dealing with -20F or -40F wind chills, it will be 100F head index, thus the saying of if you don’t like the weather, either leave or wait a bit as it will change.

In case you missed the December 2013 StorageIO holiday greeting which was in place of the normal newsletter you can view that here. In the absence of the regular December and January StorageIO Update newsletters, this is a larger edition to get caught up. However not to worry as there is more content and items in the wings for March.

2013 wrapped up with a flurry of industry activity including some acquisitions (Avago buying LSI and Seagate acquiring Xyratex among others). Likewise 2014 so far is continuing the momentum living up to the mantra that while there may be economic challenges, there is no such thing as a data or information recession.

Greg Schulz StorageIO
Watch for future posts, commentary, perspectives and other information down the road (and in the not so distant future) pertaining to information and data infrastructure topics, themes and trends across cloud, virtual, legacy server, storage, networking, hardware and software. Also check out our backup, restore, BC, DR and archiving (Under the resources section on StorageIO.com) for various presentation, book chapter downloads and other content.

Enjoy this edition of the StorageIO Update newsletter and keep in mind, at least here in North America spring is just around the corner with summer not to far off either.

Ok, nuff said (for now)

Cheers gs

StorageIO Industry Trends and PerspectivesIndustry trends tips, commentary, articles and blog posts
What is being seen, heard and talked about while out and about

The following is a synopsis of some StorageIOblog posts, articles and comments in different venues on various industry trends, perspectives and related themes about clouds, virtualization, data and storage infrastructure topics among related themes.

StorageIO in the newsRecent StorageIO comments and perspectives in the news

SearchSMBStorage: Comments on Lenovo EMC Iomega new SMB NAS products
ChannelProSMB: Comments on what the future holds for HDDs
NetworkAsia: Comments on WORM disk and tape
SeaarchSolidStateStorage: Comments on SSD industry activity and OCZ bankruptcy
EnterpriseStorageForum: Comments on software defined storage
Ironmountain: Comments on storage efficiency in small businesses
PC Today: Comments on best practices
PC Today: Commnets on How to recover lost data
PC Today: Comments on Virtualization 101, understand context which virtualization is used
PC Today: Comments on going paperless
PC Today: Optimize Now – Comments on optimize to improve IT productivity
Processor: Comments on Know Which Emerging Technologies Could Make An Impact
Processor: Comments on Backup Problems – What To Do Before & After Issues Arise
Processor: Comments on Know When & When Not To Replace Servers
Processor: Comments on Enterprise Backup Solutions Buying Tips
Processor: Comments on Server Trends, Technologies Reshape The Industry

StorageIO tips and articles Recent StorageIO tips and articles in various venues

Information Security Buzz: How Secure Is Your Data Storage?
SearchStorage: Bridging the gap: Choosing storage-over-distance network technology 
SearchEnterpriseWAN: Wide area network resiliency best practices 
StateTech: 5 Tips for Factoring Software into Disaster Recovery Plans
BizTech: How to Turn Storage Networks into Better Performers
InfoStor: The Many Variations of RAID Storage

StorageIOblog postRecent StorageIOblog posts and perspectives

  • Server Storage I/O Network Benchmark Winter Olympic Games – Click to read more
  • Removing complexity and cost to drive return on innovation – Click to read more
  • StorageIO data infrastructure links page updated (1,200+ entries) – Click to read more
  • Welcome to Data Protection Diaries – Visit www.storageioblog.com/data-protection-diaries-main/
  • Data Protection Diaries series – My data protection needs and wants – Click to read more
  • Until focus expands to data protection, backup is staying alive! – Click to read here
  • IT and data center sustainability, the other convergence zone – Click to read more
  • Lenovo buys IBM’s xSeries server business, what about EMC? – Click to read more
  • Securing your information assets and data, what about storage? – Click to read more
  • Dell Inspiron 660 i660, Virtual Server Diamond in the rough? – Click to read more
  • Book review: Rethinking Enterprise Storage by Marc Farley – Click to read more
  • Some Windows Server Storage I/O related commands – Click to read more
  • IoD, IoT, IoE, IoS, IoP, IoU and IoX are in your future – Click to read more
  • Goodbye 2013, hello 2014, predictions past, present and future – Click to read more
  • Small Medium Business (SMB) IT gains respect, what about SOHO? – Click to read more
  • Seasons Greetings, Happy Holidays 2013 from StorageIO – Click to read more
  • Server virtualization nested and tiered hypervisors – Click to read more

    • Remember to check out our objectstoragecenter.com page where you will find a growing collection of information and links on cloud and object storage themes, technologies and trends from various sources.

    Server and StorageIO seminars, conferences, web cats, events, activities StorageIO activities (out and about)

    Seminars, symposium, conferences, webinars
    Live in person and recorded recent and upcoming events

    The StorageIO calendar continues to evolve, here are some recent and upcoming activities.

    March 13, 2014 BrightTalkBusiness Resiliency (BR), Business Continuity (BC) and Disaster Recovery (DR) ManagementWebinar
    9AM PT
    March 12, 2014 BrightTalkHybrid Clouds – Bridging the Gap between public and private environmentsWebinar
    9AM PT
    February 18, 2014 BrightTalkNetworking with your Servers and Storage – Cloud, virtual and physical environmentsWebinar
    9AM PT
    January 28, 2014 Backup.UData Protection for Hybrid Environments 201Backup.U
    Google+ hangout
    January 23, 2014 DataCenter
    Acceleration    		Building and Managing the Sustainable Datacenter – Driving efficiency, productivity, effectiveness and economicsLive chat
    11AM PT
    January 15, 2014 BrightTalkModernizing Data Protection For Cloud, Virtual and Physical EnvironmentsWebinar
    11AM CT
    January 14, 2014 Backup.UData Protection for Hybrid Environments 101Backup.U
    Online Webinar
    December 12, 2013 Backup.UData Protection for Cloud 201Backup.U
    Google+ hangout
    December 6, 2013
    Code42    		Panelist – Endpoint Data Management
    Protecting the Perimeter of the Internet of Things    		(Replay)
    1PM CT
    Web Based
    December 3, 2013 Backup.UData Protection for Cloud 101Backup.U
    Online Webinar

    Click here to view other upcoming along with earlier event activities. Watch for more 2014 events to be added soon to the StorageIO events calendar page. Topics include data protection modernization (backup/restore, HA, BC, DR, archive), data footprint reduction (archive, compression, dedupe), storage optimization, SSD, object storage, server and storage virtualization, big data, little data, cloud and object storage, performance and management trends among others.

    Vendors, VAR’s and event organizers, give us a call or send an email to discuss having us involved in your upcoming pod cast, web cast, virtual seminar, conference or other events.

    Thank you to the current StorageIoblog.com site sponsor advertisers

    Druva (End Point Data Protection)

    EMC (EMC Community Network)
    Unitrends (Enterprise backup solution and management tools)
    Veeam (VMware and Hyper-V virtual server backup and data protection tools).

    Contact StorageIO to learn about sponsorship and other partnership opportunities.

    Click here to view previous StorageIO Update newsletters (HTML and PDF versions). Subscribe to this newsletter (and pass it along) click here to subscribe to this news letter. View archives of past StorageIO update news letters as well as download PDF versions at: www.storageio.com/newsletter.

    Thank you for reading this edition of the StorageIO Update Newsletter.

    Ok, nuff said

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    StorageIO data infrastructure industry vendors links page updated with over 1,200 entries

    Storage I/O trends

    StorageIO data infrastructure industry vendors links page updated with over 1,200 entries

    Is your company, organization or one that you are a fan of, or represent listed on the StorageIO industry links page?

    The StorageIO industry links page has been updated with over thousand different industry related companies, vendors, vars, trade groups, part and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.

    The industry links page is accessed from the StorageIO main web page via the Tools and Links menu tab, or via the URL https://storageio.com/links. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.

    storage I/O and data infrastructure cloud, virtual and software defined links

    Know of a company, service or organization that is not listed on the links page, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the links page and other related options.

    Visit the updated StorageIO industry links page and watch for more updates, and click here to learn more about the links page.

    Ok, nuff said (for now)

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    IT and data center sustainability, the other convergence zone

    Storage I/O trends

    IT and data center sustainability convergence

    Recently Hailey Lynne McKeefry (@HaileyMcK), Editor in Chief over at Data Center Acceleration (@DataAccelerate) reached out for a conversation about well, data center themes and topics. Given Hailey’s background in covering technology as well as business supply chain we somehow ended up talking about business, IT and data center sustainability. Hailey wrote a piece about Driving for Datacenter Sustainability and in addition I was honored to be an invited guest for a live on-line chat yesterday (you can view the conversation here).

    Excerpt from Haileys piece:

    Too often, sustainability efforts in the datacenter are written off as feel-good, public relations efforts. In reality, green is about economics — and done well, it can save the datacenter tons of cash.

    "You mention green, and datacenter managers run or cringe and roll their eyes, because there’s been so much green washing done in the past few years," said Greg Schulz, founder of IT consultancy StorageIO. "It’s really about green economics, though, and getting more work done with the same budget."

    Read more of Hailey’s piece here

    Many different faces of IT and data center sustainability

    Granted, when you here the term sustainability, IT and data centers you may think of different things depending on your view or area of focus.

    For some it will be Green or environmental focused such as use of renewable and EH&S themes, recycling among others Related to the previous item some will see sustainability as being tied to energy, either tied to cost, availability/accessibility, standby or alternative and renewable Yet for others, it will mean business continuance (BC), disaster recovery (DR), business resiliency (BR), high availability or reliability availability service (RAS) among others Then the economics concerns of keeping the business running to discuss top and bottom line concerns.

    Otoh, if your focus is on one of the above or a subset of one of them, you might not view the other areas as being tied to sustainability.

    It data center sustainability

    Likewise, you might even want to not be included in another other, let alone share your area with others. For example if your focus is on security you may not want to see or hear that data protection is part of sustainability, not to mention backup/restore, bc, dr and so forth.

    Learning, education and knowledge sustainability

    Part of sustainability is also continuing to learn about new things not only in your field or focus area, also in adjacent spaces.

    Keep in mind that there is more of a data center or information factory than just a building or facility with power, cooling as there are the technologies, tools, people, process, delivery/distribution network, warehouse for storing raw and finished material, metrics and management that all go into delivering the product which is information services.

    Hence there are many aspects to IT and data center sustainability and thus think more pragmatically about sustaining information factories, however lets also be realistic and not jump the shark by declaring everything as sustainable ;).

    Check out the live talk chat that we had yesterday over at Data Center Acceleration by clicking here.

    Some related more reading:
    Green IT, Green Gap, Tiered Energy and Green Myths
    The new Green IT: Efficient, Effective, Smart and Productive
    Saving Money with Green IT: Time To Invest In Information Factories
    PUE, Are you Managing Power, Energy or Productivity?
    Green IT deferral blamed on economic recession might be result of green gap
    IT and storage economics 101, supply and demand
    The Green and Virtual Data Center (CRC Press) – Intel Recommended Reading List
    Driving for Datacenter Sustainability
    Live Chat 01/23: Building the Sustainable Datacenter

    Ok, nuff said

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2014

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    June 2013 Server and StorageIO Update Newsletter

    StorageIO News Letter Image
    June 2013 News letter

    Welcome to the June 2013 edition of the StorageIO Update. In this edition coverage includes data center infrastructure management (DCIM), metrics that matter, industry trends, IBM buying Softlayer for Cloud, IaaS and managed services. Other items include backup and data protection topics for SMBs, as well as big data storage topics. Also the EPA has announced a review session for Energy Star for Data Center storage that you can give your comments. Enjoy this edition of the StorageIO Update newsletter.

    Click on the following links to view the June 2013 edition as (HTML sent via Email) version, or PDF versions.

    Visit the news letter page to view previous editions of the StorageIO Update.

    You can subscribe to the news letter by clicking here.

    Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

    Ok Nuff said, for now

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Cloud, virtualization, Storage I/O trends for 2013 and beyond

    StorageIO Industry trends and perspectives image

    It is still early in 2013, so I can make some cloud, virtualization, storage and IO related predictions, or more aptly, talk about some trends, in addition to those that I made in late 2012, looking forward and back. Common over-riding themes will continue to include convergence (people and technology), valueware, clouds (public, private, hybrid and community) among others.

    cloud virtualization storage I/O data center image

    Certainly, solid state drives (SSDs) will remain popular, both in terms of industry adoption, and industry deployment. Big-data (and little data) management tools and purpose-build storage systems or solutions continue to be popular, as are those for supporting little data applications. On the cloud storage front, there are many options for various use cases available. Watch for more emphasis on service-level agreements (SLA), service-level objectives (SLO), security, pricing transparency, and tiers of service.

    storage I/O rto rpo dcim image

    Cloud and object storage will continue to gain in awareness, functionality, and options from various providers in terms of products, solutions, and services. There will be a mix of large-scale solutions and smaller ones, with a mix of open-source and proprietary pieces. Some of these will be for archiving, some for backup or data protection. Others will be for big-data, high-performance computing, or cloud on a local or wide area basis, while others for general file sharing.

    Ceph object storage architecture example

    Along with cloud and object storage, watch for more options about how those products or services can be accessed using traditional NAS (NFS, CIFS, HDFS and others) along with block, such as iSCSI object API’s, including Amazon S3, REST, HTTP, JSON, XML, iOS and CDMI along with programmatic bindings.

    Data protection modernization, including backup/restore, high-availability, business continuity, disaster recovery, archiving, and related technologies for cloud, virtual, and traditional environments will remain popular themes.

    cloud and virtual data center image

    Expect more Fibre Channel over Ethernet for networking with your servers and storage, PCIe Gen 3 to move data in and out of servers, and Serial-attached SCSI (SAS) as a means of attaching storage to servers or as the back-end storage for larger storage systems and appliances. For those who like to look out over the horizon, keep an eye and ear open for more discussion around PCI gen 3 deployment and gen 4 definitions, not to mention DDR4 and nand flash moving close to the processors.

    With VMware buying Virsto, that should keep software defined marketing (SDM) and Storage hypervisors, storage virtualization, virtual storage, virtual storage arrays (VSA’s) active topic themes. Lets also keep in mind for storage space capacity optimization Data footprint reduction (DFR) including archiving, backup and data protection modernization, compression, consolidation, dedupe and data management.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    In the data center or information factory, not everything is the same

    StorageIO Industry trends and perspectives image

    Sometimes what should be understood, or that is common sense or that you think everybody should know needs to be stated. After all, there could be somebody who does not know what some assume as common sense or what others know for various reasons. At times, there is simply the need to restate or have a reminder of what should be known.

    Storage I/O data center image

    Consequently, in the data center or information factory, either traditional, virtual, converged, private, hybrid or public cloud, everything is not the same. When I say not everything is the same, is that different applications with various service level objectives (SLO’s) and service level agreements (SLA’s). These are based on different characteristics from performance, availability, reliability, responsiveness, cost, security, privacy among others. Likewise, there are different size and types of organizations with various requirements from enterprise to SMB, ROBO and SOHO, business or government, education or research.

    Various levels of HA, BC and DR

    There are also different threat risks for various applications or information services within in an organization, or across different industry sectors. Thus various needs for meeting availability SLA’s, recovery time objectives (RTO’s) and recovery point objectives (RPO’s) for data protection ranging from backup/restore, to high-availability (HA), business continuance (BC), disaster recovery (DR) and archiving. Let us not forget about logical and physical security of information, assets and people, processes and intellectual property.

    Storage IO RTO and RPO image

    Some data centers or information factories are compute intensive while others are data centric, some are IO or activity intensive with a mix of compute and storage. On the other hand, some data centers such as a communications hub may be network centric with very little data sticking or being stored.

    SLA and SLO image

    Even within in a data center or information factory, various applications will have different profiles, protection requirements for big data and little data. There can also be a mix of old legacy applications and new systems developed in-house, purchased, open-source based or accessed as a service. The servers and storage may be software defined (a new buzzword that has already jumped the shark), virtualized or operated in a private, hybrid or community cloud if not using a public service.

    Here are some related posts tied to everything is not the same:
    Optimize Data Storage for Performance and Capacity
    Is SSD only for performance?
    Cloud conversations: Gaining cloud confidence from insights into AWS outages
    Data Center Infrastructure Management (DCIM) and IRM
    Saving Money with Green IT: Time To Invest In Information Factories
    Everything Is Not Equal in the Datacenter, Part 1
    Everything Is Not Equal in the Datacenter, Part 2
    Everything Is Not Equal in the Datacenter, Part 3

    Storage I/O data center image

    Thus, not all things are the same in the data center, or information factories, both those under traditional management paradigms, as well as those supporting public, private, hybrid or community clouds.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Thanks for viewing StorageIO content and top 2012 viewed posts

    StorageIO industry trends cloud, virtualization and big data

    2012 was a busy year (it was our 7th year in business) along with plenty of activity on StorageIOblog.com as well as on the various syndicate and other sites that pickup our content feed (https://storageioblog.com/RSSfull.xml).

    Excluding traditional media venues, columns, articles, web casts and web site visits (StorageIO.com and StorageIO.TV), StorageIO generated content including posts and pod casts have reached over 50,000 views per month (and growing) across StorageIOblog.com and our partner or syndicated sites. Including both public and private, there were about four dozen in-person events and activities not counting attending conferences or vendor briefing sessions, along with plenty of industry commentary. On the twitter front, plenty of activity there as well closing in on 7,000 followers.

    Thank you to everyone who have visited the sites where you will find StorageIO generated content, along with industry trends and perspective comments, articles, tips, webinars, live in person events and other activities.

    In terms of what was popular on the StorageIOblog.com site, here are the top 20 viewed posts in alphabetical order.

    Amazon cloud storage options enhanced with Glacier
    Announcing SAS SANs for Dummies book, LSI edition
    Are large storage arrays dead at the hands of SSD?
    AWS (Amazon) storage gateway, first, second and third impressions
    EMC VFCache respinning SSD and intelligent caching
    Hard product vs. soft product
    How much SSD do you need vs. want?
    Oracle, Xsigo, VMware, Nicira, SDN and IOV: IO IO its off to work they go
    Is SSD dead? No, however some vendors might be
    IT and storage economics 101, supply and demand
    More storage and IO metrics that matter
    NAD recommends Oracle discontinue certain Exadata performance claims
    New Seagate Momentus XT Hybrid drive (SSD and HDD)
    PureSystems, something old, something new, something from big blue
    Researchers and marketers dont agree on future of nand flash SSD
    Should Everything Be Virtualized?
    SSD, flash and DRAM, DejaVu or something new?
    What is the best kind of IO? The one you do not have to do
    Why FC and FCoE vendors get beat up over bandwidth?
    Why SSD based arrays and storage appliances can be a good idea

    Moving beyond the top twenty read posts on StorageIOblog.com site, the list quickly expands to include more popular posts around clouds, virtualization and data protection modernization (backup/restore, HA, BC, DR, archiving), general IT/ICT industry trends and related themes.

    I would like to thank the current StorageIOblog.com site sponsors Solarwinds (management tools including response time monitoring for physical and virtual servers) and Veeam (VMware and Hyper-V virtual server backup and data protection management tools) for their support.

    Thanks again to everyone for reading and following these and other posts as well as for your continued support, watch for more content on the above and other related and new topics or themes throughout 2013.

    Btw, if you are into Facebook, you can give StorageIO a like at facebook.com/storageio (thanks in advance) along with viewing our newsletter here.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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    Congratulations Imation and Nexsan, are there any independent storage vendors left?

    StorageIO industry trends cloud, virtualization and big data

    Last week Imation, the company that is known for making CDs, DVDs, magnetic tape and in the past floppy disk (diskettes) bought Nexsan, a company known for the SATA and SAS storage products.

    Imation is also (or should be) owns the TDK and Memorex names (remember is it real or is it Memorex? If not Google it). They also have had for several years removable hard disk drive (RHDD) products including the Odyssey (I am in the process of retiring mine), as well as partnership with the former ProStor for RDX and having acquired some of the assets of ProStor namely their RDX based InifiVault storage appliance. Imation has also been involved in some other things including USB and other forms of flash-based solid state devices (SSD), as well as a couple of years (2007) they launched cloud backup with DataGuard before cloud backup had become a popular buzzword topic.

    Imation has also divested parts of its business over past several years including some medical related (X-ray stuff) to Kodak who occupies part of the headquarter building in Oakdale MN, or at least last time I looked when driving by there on way from the airport. They also divested their SAN lab with some of the staff going to Glasshouse and other pieces going to Lion bridge (an independent test lab company). Beyond traditional of data protection, backup/restore and archiving media or mediums from consumer to large-scale enterprise, Imation has also been involved in other areas involving recording. Imation also has done some other recent acquisitions around dedupe (Nine Technologies).

    For its part, Nexsan has extended their portfolio from SATA and SAS products, AutoMaid Intelligent Power Management (IPM) which gives benefits of variable power and performance without the penalties of first generation MAID type products. Read more about IPM and related themes here, here and here. Nexsan also supports NAS and iSCSI solutions in addition to their archive and content or object storage focused Assureon product they bought a few years ago.

    This is a good acquisition for both companies as it gives Imation a new set of products to sell into their existing accounts and channels. It also can leverage Nexsan’s channel and solution selling skills giving them (Nexsan) a bigger brand and large parent for credibility (not that they did not have that in the past).

    Here are is a link to a piece done by Dave Raffo that includes some comments and perspectives from me. To say that the synergy here is about archiving or selling SSD or storage would be too easy and miss a bigger potential. That potential is Imation has been in the business of selling consumable accessories for protecting and preserving data. Notice I said consumable accessories which in the past has meant manufacturing consumable media (e.g. Floppy disks or discs, CD, DVDs, magnetic tapes) as well as partnering around flash and HDDs.

    In many environments from small to large to super-sized cloud and service providers, some types of storage systems including some of those that Nexsan sells can be considered a consumable media or medium taking over the role that tape, CDs or DVDs have been used in the pat. Instead of using tape or CDs or DVDs to protect the HDDs and SSDs based data, HDD based solutions are being used for disk-to-disk (D2D) protection (part of modernizing data protection). D2D is being done as appliances, or in conjunction with cloud and object storage system software stacks such as OpenStack swift, Basho Riak CS, CloudStack, Cleversafe, Ceph, Caringo and a list of others, in addition to appliances such as EMC ATMOS among others than can support 3rd party storage device as consumable mediums. Keep in mind that there is no such thing as a data or information recession, and people and data are living longer and getting larger, both for big data and little data.

    The big if in this acquisition which IMHO is a fair price for both parties based on realistic valuations is if they can collective execute on it. This means that Imation and Nexsan need to leverage each other’s strengths, address any weakness, close gaps and expand into each other’s markets, channels and sell the entire portfolio as opposed to becoming singular focused on a particular area tool or technology. If Imation can execute on this and Nexsan leverages their new parent, the result should be moving from the roughly $85M USD sales to $100M+ then $125M then $150M and so forth over the next couple of years.

    Even if Imation keeps maintains revenues or a slight increase, which would also be a good deal for them, granted the industry pundits may not agree, so let us see where this is in a few years. However if Imation can grow the Nexsan business, then it would become a very good deal. Thus, IMHO the price valuation for the deal has the risk built into, something like when NetApp bought the Engenio business unit from LSI back in 2011 for about $480M USD. At that time, Engenio was doing about $705M USD in revenue and seen by many industry pundits as being on the decline, thus a lower valuation. For its part, NetApp, has been executing maintaining the revenue of that business unit with some expansion, thus their execution so far is being rewarding for taking the risk.

    Let us see if Imation can do the same thing.

    Now, does that mean that Nexsan was the last of the independent storage vendors left?

    Hardly, after all there is still Xiotech, excuse me, Xio as they changed their name as part of a repackaging, relaunch and downsizing. There is DotHill who supplies partners such HP, or Dothills former partner supplier InfoTrend. If you are an Apple fan then you might know about Promise, if not, you should. Lets not forget about Data Direct Networks (DDN) that is still independent and at around $200M (give or take several million) in revenue, are very much still around.

    How about Xyratex, sure they make the enclosures and appliances that many others use in their solutions, however they also have a storage solutions business focused on scale out, clustered and grid NAS based on Lustre. There are some others that I am drawing a blank on now (if you read this and are one of them, chime in) in addition to all the new or current generation of startups (you can chime in as well to let people know who you are to be bought).

    There is still consolidation taking place, both of smaller vendors by mid-sized vendors, mid-sized vendors by big vendors, big vendors by mega vendors, and startups by established.

    Again congratulations to both Imation and Nexsan, let us see who or what is next on the 2013 mergers and acquisition list, as well as who will join the where are they now club.

    Disclosure: Nexsan has been a StorageIO client in the past; however, Imation has not been a client, although they have bought me lunch before here in the Stillwater, MN area.

    With Imation having their own brand name and identity, not to mention TDK and Memorex, now I have to wonder will Nexsan be real or Memorex or something else? ;)

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    December 2012 StorageIO Update news letter

    StorageIO News Letter Image
    December 2012 News letter

    Welcome to the December 2012 year end edition of the StorageIO Update news letter including a new format and added content.

    You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

    Click on the following links to view the December 2012 edition as brief (short HTML sent via Email) version, or the full HTML or PDF versions.

    Visit the news letter page to view previous editions of the StorageIO Update.

    You can subscribe to the news letter by clicking here.

    Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

    Nuff said for now

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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    Data Center Infrastructure Management (DCIM) and IRM

    StorageIO industry trends cloud, virtualization and big data

    There are many business drivers and technology reasons for adopting data center infrastructure management (DCIM) and infrastructure Resource Management (IRM) techniques, tools and best practices. Today’s agile data centers need updated management systems, tools, and best practices that allow organizations to plan, run at a low-cost, and analyze for workflow improvement. After all, there is no such thing as an information recession driving the need to move process and store more data. With budget and other constraints, organizations need to be able to stretch available resources further while reducing costs including for physical space and energy consumption.

    The business value proposition of DCIM and IRM includes:

    DCIM, Data Center, Cloud and storage management figure

    Data Center Infrastructure Management or DCIM also known as IRM has as their names describe a focus around management resources in the data center or information factory. IT resources include physical floor and cabinet space, power and cooling, networks and cabling, physical (and virtual) servers and storage, other hardware and software management tools. For some organizations, DCIM will have a more facilities oriented view focusing on physical floor space, power and cooling. Other organizations will have a converged view crossing hardware, software, facilities along with how those are used to effectively deliver information services in a cost-effective way.

    Common to all DCIM and IRM practices are metrics and measurements along with other related information of available resources for gaining situational awareness. Situational awareness enables visibility into what resources exist, how they are configured and being used, by what applications, their performance, availability, capacity and economic effectiveness (PACE) to deliver a given level of service. In other words, DCIM enabled with metrics and measurements that matter allow you to avoid flying blind to make prompt and effective decisions.

    DCIM, Data Center and Cloud Metrics Figure

    DCIM comprises the following:

    • Facilities, power (primary and standby, distribution), cooling, floor space
    • Resource planning, management, asset and resource tracking
    • Hardware (servers, storage, networking)
    • Software (virtualization, operating systems, applications, tools)
    • People, processes, policies and best practices for management operations
    • Metrics and measurements for analytics and insight (situational awareness)

    The evolving DCIM model is around elasticity, multi-tenant, scalability, flexibility, and is metered and service-oriented. Service-oriented, means a combination of being able to rapidly give new services while keeping customer experience and satisfaction in mind. Also part of being focused on the customer is to enable organizations to be competitive with outside service offerings while focusing on being more productive and economic efficient.

    DCIM, Data Center and Cloud E2E management figure

    While specific technology domain areas or groups may be focused on their respective areas, interdependencies across IT resource areas are a matter of fact for efficient virtual data centers. For example, provisioning a virtual server relies on configuration and security of the virtual environment, physical servers, storage and networks along with associated software and facility related resources.

    You can read more about DCIM, ITSM and IRM in this white paper that I did, as well as in my books Cloud and Virtual Data Storage Networking (CRC Press) and The Green and Virtual Data Center (CRC Press).

    Ok, nuff said, for now.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    StorageIO going Dutch and Deutsch fall 2012

    StorageIO industry trends cloud, virtualization and big data

    Following a busy spring and summer schedule, the fall 2012 StorageIO out and about activities are underway including events on both the European and North American continents.

    StorageIO events, object storage, ssd cloud, virtualization and big data

    In addition to in person events, there are also some virtual activities including live and recorded video and audio sessions, as well as webcast on the fall schedule with more in the works.

    Some of the fall events include SNW (past SNW posts here, here, and here) in Santa Clara, as well as SNW Europe and Power the Cloud event (Frankfurt Deutschland aka Germany) October 30 and 31st where I will be doing some meetings and briefing, along with attending sessions and the expo activities.

    StorageIO modernize data protection with clouds, for virtualization and big data

    On November 1st its off to Storage Expo Holland in Utrecht (here and here) where I will be presenting two sessions. One is on SSD industry trends and tips on deployment with a theme of not if, rather when, where, why and with what to use SSD. In addition I will be doing a general industry trends and perspective session on gaining confidence with clouds, virtualization, data and storage networking including object storage and backup (e.g. data protection modernization).

    Storage IO travel clouds and virtualizationStorage IO travel clouds and virtualization
    European travel tools and technologies

    In addition to the above activities, following successful past events in Nijkerk Holland including the most recent May 2012 sessions, a new seminar has been announced focused on backup, restore, BC, DR and archiving hosted by Brouwer Consultancy on November 5th and 6th 2012. These workshop format seminars are very interactive providing independent perspectives on technology, tools, trends and what to do to address various challenges including more informed and effective IT decision-making.

    Greg in action Nijkerk Storage Seminar

    In addition to the new seminar that you can learn more about here, two other sessions will also be offered in Holland. These include a backup, restore, BC, DR and archiving. The other session is a backup, restore, BC, DR and archiving covering storage and networking industry trends covering clouds, virtualization and other broad topics.

    Storage IO travel clouds and virtualizationStorage IO travel clouds and virtualization
    Examples of Dutch refreshments

    Learn more about the dutch seminars including how to register here.

    Watch for more events, seminars, live video, webinars and virtual trade shows by visiting the StorageIO events page.

    StorageIO events, object storage, ssd cloud, virtualization and big data

    Drop me a note if you would like to schedule or arrange for a meeting, webinar, seminar or other activity at an event near you. If you planning to be in or near Holland early November, and interested in scheduling a meeting or session, send me a note or contact Brouwer Consultancy (here) to make arrangements.

    Time to get ready for these and other events, ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved