Convergence: People, Processes, Policies and Products

Converged and dynamic infrastructures, cloud and virtual environments are popular themes and industry trends with different levels of adoption and deployment occurring. Although are you focusing on products, or the other Ps, that is people, processes and policies (or more here).

Industry Trend: Data growth and demand

The reason I bring this up is quite often I hear discussions that are centered around the products (or services) providing various benefits, return on investment or cost saving opportunities.

Very little discussions are heard around whats being done or enabled by vendors and service providers, or what is being adopted by customers to tie in people, process and policy convergence.

Industry Trend: Removing organizational barriers to enable convergence technology

Put another way, the discussions focus around the new technology or service while forgetting or assuming that the people, process and policies will naturally fall into place.

Will customer policies, process or procedures along with internal organizational (e.g. politics) issues with how people leverage those converged products also evolve?

I assert that while there are benefits that can be obtained from leveraging new enabling technologies (hardware, software, networks, services) their full potential will not be realized until policies, process, people skill sets and even more important, organizational or intradepartmental turf wars and boundaries are also addressed.

Industry Trend: SANtas converged management team and family
Converged family team

This does not mean consolidating different groups, rather it can mean thawing out relations between groups if there are challenges, establishing an abstraction or virtual layer, a virtual team to cut across different technology domains combing various skill sets, new best practices, policies and procedures in order to streamline management of physical and virtual resources.

Chuck Hollis (aka twitter @ChuckHollis) of EMC has an interesting blog post (here) that ties in the themes of different IT groups working or not having situational awareness that is worth a read. You can also read this Industry Trends and Perspective solution brief that I did earlier this year on the topic of Removing Organizational Barriers for Leveraging Technology Convergence.

Here are some additional related posts:

What is your organization doing (or have done) to enable convergence factoring in people, processes, policies and products or is it a non issue for you?

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

VMware vSphere v5 and Storage DRS

Here is a link to a recent guest post that I was invited to do over at The virtualization Practice (TVP) pertaining to the recent VMware vSphere 5.0 announcement. A theme of the vSphere 5.0 launch is reducing complexity, enabling automation, and supporting scaling with confidence for cloud and virtual environments. As a key component for supporting cloud, virtual and dynamic infrastructure environments, vSphere V5.0 includes many storage related enhancements and new features including Storage Distributed Resource Scheduler (SDRS).

Read more here.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Industry Trends and Perspectives: Storage Virtualization and Virtual Storage

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

The topic of this post is a trend server virtualization and recent EMC virtual storage announcements.

Virtual storage or storage virtualization has been as a technology and topic around for some time now. Some would argue that storage virtualization is several years old while others would say many decades depending on your view or definition which will vary by preferences, product, vendor, open or closed, hardware, network, software not to mention feature and functionality.

Consequently there are many different views and definitions of storage virtualization some tied to that of product specifications often leading to apples and oranges comparison.

Back in the early to mid 2000s, there was plenty of talk around storage virtualization which then gave way to a relative quiet period before seeing adoption pickup in terms of deployment later in the decade (at least for block based).

More recently there has a been a renewed flurry of storage virtualization activity with many vendors now shipping their latest versions of tools and functionality, EMC announcing VPLEX as well as the file virtualization vendors continuing to try and create a market for their wares (give it time, like block based, it will evolve).

One of the trends around storage virtualization and part of the play on words EMC is using is to change the order of the words. That is where storage virtualization is often aligned with product implementation (e.g. software on an appliance or switch or in a storage system) used primarily for aggregation of heterogeneous storage, with VPLEX EMC is referring to it as virtual storage.

What is interesting here is the play on life beyond consolidation a trend that is also occurring with servers or using virtualization for agility, flexibility and ease of management for upgrades, add, move and changes as opposed to simply pooling of LUNs and underlying storage devices. Stay tuned and watch for more in this space as well as read the blog post below about VPLEX for more on this topic.

Related and companion material:
Blog: EMC VPLEX: Virtual Storage Redefined or Respun?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Spring 2010 StorageIO Newsletter

Welcome to the spring 2010 edition of the Server and StorageIO (StorageIO) news letter.

This edition follows the inaugural issue (Winter 2010) incorporating feedback and suggestions as well as building on the fantastic responses received from recipients.

A couple of enhancements included in this issue (marked as New!) include a Featured Related Site along with Some Interesting Industry Links. Another enhancement based on feedback is to include additional comment that in upcoming issues will expand to include a column article along with industry trends and perspectives.

StorageIO News Letter Image
Spring 2010 Newsletter

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the spring 2010 newsletter as HTML or PDF or, to go to the newsletter page.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Also, a very big thank you to everyone who has helped make StorageIO a success!.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

California Center for Sustainable Energy (CCSE)



CCSE Facility and Seminar Series

This past week I had the honor of delivering a keynote presentation in San Diego at the California Center for Sustainable Energy (CCSE) as part of their continuing education and community outreach and education, workshop and seminar series. The theme of the well attended event was Next Generation Data Center Solutions of which my talk centered around leveraging Green and Virtual Data Centers for enabling efficiencey and effectiveness. In addition to my keynote, included a panel discussion that I moderated with representatives of the events sponsor Compucom, along with their special guests APC, HP, Intel and VMware.

The CCSE has a focus around Climate Change, Energy Efficienecey, Green Buildings, Renewable Energy, Transportation, Home and Business. Their services and focus includes awareness and outreach, education programs, library and tools, consultant and associated services. Speaking of their library, there is even a signed copy of my book The Green and Virtual Data Center (CRC) now at the CCSE library that can be checked out along with their other resources.

The CCSE staff and facilities were fantastic with hosts Mike Bigelow (an energy engineer) and Marlene King (program manager) orchestrating a great event.

If you are in the San Diego area, check out the CCSE located at 8690 Balboa Ave., Suite 100. They have a great library, cool demonstrations and tools that you can check out to assist with optimization IT data centers from an energy efficicinecy standpoint. Learn more about the CCSE here.

Following are some relevant links to the keynote along with panel discussion from the CCSE event:

Follow these links to view additional videos or podcasts, tips, articles, books, reports and events.

Cheers
gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Technorati tags: Trends

RAID Relevance Revisited

Following up from some previous posts on the topic, a continued discussion point in the data storage industry is the relevance (or lack there) of RAID (Redundant Array of Independent Disks).

These discussions tend to evolve around how RAID is dead due to its lack of real or perceived ability to continue scaling in terms of performance, availability, capacity, economies or energy capabilities needed or when compared to those of newer techniques, technologies or products.

RAID Relevance

While there are many new and evolving approaches to protecting data in addition to maintaining availability or accessibility to information, RAID despite the fan fare is far from being dead at least on the technology front.

Sure, there are issues or challenges that require continued investing in RAID as has been the case over the past 20 years; however those will also be addressed on a go forward basis via continued innovation and evolution along with riding technology improvement curves.

Now from a marketing standpoint, ok, I can see where the RAID story is dead, boring, and something new and shiny is needed, or, at least change the pitch to sound like something new.

Consequently, when being long in the tooth and with some of the fore mentioned items among others, older technologies that may be boring or lack sizzle or marketing dollars can and often are declared dead on the buzzword bingo circuit. After all, how long now has the industry trade group RAID Advisory Board (RAB) been missing in action, retired, spun down, archived or ILMed?

RAID remains relevant because like other dead or zombie technologies it has reached the plateau of productivity and profitability. That success is also something that emerging technologies envy as their future domain and thus a classic marketing move is to declare the incumbent dead.

The reality is that RAID in all of its various instances from hardware to software, standard to non-standard with extensions is very much alive from the largest enterprise to the SMB to the SOHO down into consumer products and all points in between.

Now candidly, like any technology that is about 20 years old if not older after all, the disk drive is over 50 years old and been declared dead for how long now?.RAID in some ways is long in the tooth and there are certainly issues to be addressed as have been taken care of in the past. Some of these include the overhead of rebuilding large capacity 1TB, 2TB and even larger disk drives in the not so distant future.

There are also issues pertaining to distributed data protection in support of cloud, virtualized or other solutions that need to be addressed. In fact, go way way back to when RAID appeared commercially on the scene in the late 80s and one of the value propositions among others was to address the reliability of emerging large capacity multi MByte sized SCSI disk drives. It seems almost laughable today that when a decade later, when the 1GB disk drives appeared in the market back in the 90s that there was renewed concern about RAID and disk drive rebuild times.

Rest assured, I think that there is a need and plenty of room for continued innovate evolution around RAID related technologies and their associated storage systems or packaging on a go forward basis.

What I find interesting is that some of the issues facing RAID today are similar to those of a decade ago for example having to deal with large capacity disk drive rebuild, distributed data protecting and availability, performance, ease of use and so the list goes.

However what happened was that vendors continued to innovate both in terms of basic performance accelerated rebuild rates with improvements to rebuild algorithms, leveraged faster processors, busses and other techniques. In addition, vendors continued to innovate in terms of new functionality including adopting RAID 6 which for the better part of a decade outside of a few niche vendors languished as one of those future technologies that probably nobody would ever adopt, however we know that to be different now and for the past several years. RAID 6 is one of those areas where vendors who do not have it are either adding it, enhancing it, or telling you why you do not need it or why it is no good for you.

An example of how RAID 6 is being enhanced is boosting performance on normal read and write operations along with acceleration of performance during disk rebuild. Also tied to RAID 6 and disk drive rebuild are improvements in controller design to detect and proactively make repairs on the fly to minimize or eliminate errors or diminished the need for drive rebuilds, similar to what was done in previous generations. Lets also not forget the improvements in disk drives boosting performance, availability, capacity and energy improvements over time.

Funny how these and other enhancements are similar to those made to RAID controllers hardware and software fine tuning them in the early to mid 2000s in support for high capacity SATA disk drives that had different RAS characteristics of higher performance lower capacity enterprise drives.

Here is my point.

RAID to some may be dead while others continue to rely on it. Meanwhile others are working on enhancing technologies for future generations of storage systems and application requirements. Thus in different shapes, forms, configurations, feature; functionality or packaging, the spirit of RAID is very much alive and well remaining relevant.

Regardless of if a solution using two or three disk mirroring for availability, or RAID 0 fast SSD or SAS or FC disks in a stripe configuration for performance with data protection via rapid restoration from some other low cost medium (perhaps RAID 6 or tape), or perhaps single, dual or triple parity protection, or if using small block or multiMByte or volume based chunklets, let alone if it is hardware or software based, local or disturbed, standard or non standard, chances are there is some theme of RAID involved.

Granted, you do not have to call it RAID if you prefer!

As a closing thought, if RAID were no longer relevant, than why do the post RAID, next generation, life beyond RAID or whatever you prefer to call them technologies need to tie themselves to the themes of RAID? Simple, RAID is still relevant in some shape or form to different audiences as well as it is a great way of stimulating discussion or debate in a constantly evolving industry.

BTW, Im still waiting for the revolutionary piece of hardware that does not require software, and the software that does not require hardware and that includes playing games with server less servers using hypervisors :) .

Provide your perspective on RAID and its relevance in the following poll.

Here are some additional related and relevant RAID links of interests:

Stay tuned for more about RAIDs relevance as I dont think we have heard the last on this.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Poll: Networking Convergence, Ethernet, InfiniBand or both?

I just received an email in my inbox from Voltaire along with a pile of other advertisements, advisories, alerts and announcements from other folks.

What caught my eye on the email was that it is announcing a new survey results that you can read here as well as below.

The question that this survey announcements prompts for me and hence why I am posting it here is how dominant will InfiniBand be on a go forward basis, the answer I think is it depends…

It depends on the target market or audience, what their applications and technology preferences are along with other service requirements.

I think that there is and will remain a place for Infiniband, the question is where and for what types of environments as well as why have both InfiniBand and Ethernet including Fibre Channel over Ethernet (FCoE) in support of unified or converged I/O and data networking.

So here is the note that I received from Voltaire:

 

Hello,

A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.

The full press release is below.  Please contact me if you would like to speak with a Voltaire executive for further commentary.

Regards,
Christy

____________________________________________________________
Christy Lynch| 978.439.5407(o) |617.794.1362(m)
Director, Corporate Communications
Voltaire – The Leader in Scale-Out Data Center Fabrics
christyl@voltaire.com | www.voltaire.com
Follow us on Twitter: www.twitter.com/voltaireltd

FOR IMMEDIATE RELEASE:

IT Survey Finds Executives Planning Converged Network Strategy:
Using Both InfiniBand and Ethernet

Fabric Performance Key to Making Data Centers Operate More Efficiently

CHELMSFORD, Mass. and ANANA, Israel January 12, 2010 – A new survey by Voltaire (NASDAQ: VOLT) reveals that IT executives plan to use InfiniBand and Ethernet technologies together as they refresh or build new data centers. They’re choosing a converged network strategy to improve fabric performance which in turn furthers their infrastructure consolidation and efficiency objectives.

Voltaire queried more than 120 members of the Global CIO & Executive IT Group, which includes CIOs, senior IT executives, and others in the field that attended the 2009 MIT Sloan CIO Symposium. The survey explored their data center networking needs, their choice of interconnect technologies (fabrics) for the enterprise, and criteria for making technology purchasing decisions.

“Increasingly, InfiniBand and Ethernet share the ability to address key networking requirements of virtualized, scale-out data centers, such as performance, efficiency, and scalability,” noted Asaf Somekh, vice president of marketing, Voltaire. “By adopting a converged network strategy, IT executives can build on their pre-existing investments, and leverage the best of both technologies.”

When asked about their fabric choices, 45 percent of the respondents said they planned to implement both InfiniBand with Ethernet as they made future data center enhancements. Another 54 percent intended to rely on Ethernet alone.

Among additional survey results:

  • When asked to rank the most important characteristics for their data center fabric, the largest number (31 percent) cited high bandwidth. Twenty-two percent cited low latency, and 17 percent said scalability.
  • When asked about their top data center networking priorities for the next two years, 34 percent again cited performance. Twenty-seven percent mentioned reducing costs, and 16 percent cited improving service levels.
  • A majority (nearly 60 percent) favored a fabric/network that is supported or backed by a global server manufacturer.

InfiniBand and Ethernet interconnect technologies are widely used in today’s data centers to speed up and make the most of computing applications, and to enable faster sharing of data among storage and server networks. Voltaire’s server and storage fabric switches leverage both technologies for optimum efficiency. The company provides InfiniBand products used in supercomputers, high-performance computing, and enterprise environments, as well as its Ethernet products to help a broad array of enterprise data centers meet their performance requirements and consolidation plans.

About Voltaire
Voltaire (NASDAQ: VOLT) is a leading provider of scale-out computing fabrics for data centers, high performance computing and cloud environments. Voltaire’s family of server and storage fabric switches and advanced management software improve performance of mission-critical applications, increase efficiency and reduce costs through infrastructure consolidation and lower power consumption. Used by more than 30 percent of the Fortune 100 and other premier organizations across many industries, including many of the TOP500 supercomputers, Voltaire products are included in server and blade offerings from Bull, HP, IBM, NEC and Sun. Founded in 1997, Voltaire is headquartered in Ra’anana, Israel and Chelmsford, Massachusetts. More information is available at www.voltaire.com or by calling 1-800-865-8247.

Forward Looking Statements
Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to Voltaire’s plans, objectives and expectations for future operations and are based upon management’s current estimates and projections of future results or trends. They also include third-party projections regarding expected industry growth rates. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to, those discussed under the heading "Risk Factors" in Voltaire’s annual report on Form 20-F for the year ended December 31, 2008. These forward-looking statements are made only as of the date hereof, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

###

All product and company names mentioned herein may be the trademarks of their respective owners.

 

End of Voltaire transmission:

I/O, storage and networking interface wars come and go similar to other technology debates of what is the best or that will be supreme.

Some recent debates have been around Fibre Channel vs. iSCSI or iSCSI vs. Fibre Channel (depends on your perspective), SAN vs. NAS, NAS vs. SAS, SAS vs. iSCSI or Fibre Channel, Fibre Channel vs. Fibre Channel over Ethernet (FCoE) vs. iSCSI vs. InfiniBand, xWDM vs. SONET or MPLS, IP vs UDP or other IP based services, not to mention the whole LAN, SAN, MAN, WAN POTS and PAN speed games of 1G, 2G, 4G, 8G, 10G, 40G or 100G. Of course there are also the I/O virtualization (IOV) discussions including PCIe Single Root (SR) and Multi Root (MR) for attachment of SAS/SATA, Ethernet, Fibre Channel or other adapters vs. other approaches.

Thus when I routinely get asked about what is the best, my answer usually is a qualified it depends based on what you are doing, trying to accomplish, your environment, preferences among others. In other words, Im not hung up or tied to anyone particular networking transport, protocol, network or interface, rather, the ones that work and are most applicable to the task at hand

Now getting back to Voltaire and InfiniBand which I think has a future for some environments, however I dont see it being the be all end all it was once promoted to be. And outside of the InfiniBand faithful (there are also iSCSI, SAS, Fibre Channel, FCoE, CEE and DCE among other devotees), I suspect that the results would be mixed.

I suspect that the Voltaire survey reflects that as well as if I surveyed an Ethernet dominate environment I can take a pretty good guess at the results, likewise for a Fibre Channel, or FCoE influenced environment. Not to mention the composition of the environment, focus and business or applications being supported. One would also expect a slightly different survey results from the likes of Aprius, Broadcom, Brocade, Cisco, Emulex, Mellanox (they also are involved with InfiniBand), NextIO, Qlogic (they actually do some Infiniband activity as well), Virtensys or Xsigo (actually, they support convergence of Fibre Channel and Ethernet via Infiniband) among others.

Ok, so what is your take?

Whats your preffered network interface for convergence?

For additional reading, here are some related links:

  • I/O Virtualization (IOV) Revisited
  • I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)
  • Buzzword Bingo 1.0 – Are you ready for fall product announcements?
  • StorageIO in the News Update V2010.1
  • The Green and Virtual Data Center (Chapter 9)
  • Also check out what others including Scott Lowe have to say about IOV here or, Stuart Miniman about FCoE here, or of Greg Ferro here.
  • Oh, and for what its worth for those concerned about FTC disclosure, Voltaire is not nor have they been a client of StorageIO, however, I did used to work for a Fibre Channel, iSCSI, IP storage, LAN, SAN, MAN, WAN vendor and wrote a book on the topics :).

    Cheers
    Gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Behind the Scenes, SANta Claus Global Cloud Story

    There is a ton of discussion, stories, articles, videos, conferences and blogs about the benefits and value proposition of cloud computing. Not to mention, discussion or debates about what is or what is not a cloud or cloud product, service or architecture including some perspectives and polls from me.

    Now SANta does not really care about these and other similar debates I have learned. However he is concerned with who has been naughty and nice as well watching out for impersonators or members of his crew who misbehave.

    In the spirit of the holidays, how about a quick look at how SANta leverages cloud technologies to support his global operations.

    Many in IT think that SANta bases his operations out of the North Pole as it is convenient for him to cool all of his servers, storage, networks and telecom equipment (which it is). However its also centrally located (See chart) for the northern hemisphere (folks down under may get serviced via SANtas secret Antarctica base of operations). Just like ANC (Anchorage International Airport) is a popular cargo transient, transload and refueling base for cargo carriers, SANta also leverages the north and South Pole regions to his advantage.

    Great Circle Mapper
    SANtas Global Reach via Great Circle Mapper

    Now do not worry if you have never heard about SANta dual redundant South Pole operations, its one of his better kept secrets. Many organizations including SANtas partners such as Microsoft that have global mega IT operations and logistics centers have followed SANtas lead of leveraging various locations outside of the pacific northwest. Granted like some of his partners and managed service providers, he does maintain a presence in Washington Columbia river basin which provides a nice PR among other benefits.

    Likewise, many in business as well as those in IT think that SANta leverages cloud technologies for cost savings or avoidance which is partially the case. However he also leverages cloud, hosting, managed service provider (MSP), virtual data centers, virtual operations centers, Xaas, SaaS or SOA technologies, services, protocols and products that are transparent and complimentary to his own in house resources addressing various business and service requirement needs.

    What this has to do with the holidays and clouds is that you may not realize how Santa or St. Nick if you prefer (feel free to plug in whoever you like if Santa or St. Nick does not turn your crank) extensively relies on flexible and scalable resilient technologies for boosting productivity in a cost effective manner. Some of it is IT related, some of it is not. For example, from the GPS and Radar along with recently added RNP and RNAV enhanced capabilities to his increasingly high tech bio fueled powered sleigh, not to mention his information technology (IT) that powers his global operations, old St Nick has got it together when it comes to technology.

    The heart or brains of the SANta operation is his global system operations center (SOC) or network operation center (NOC) that rivals those seen at NASA among others with multiple data feeds. The SOC is a 24×365 operations function that covers all aspects from transportation, logistics, distribution, assembly or packaging, financials back office, CRM, IT and communications among other functions.

    Naturally, like the Apollo moon shots whose Grumman built LEM Lunar lander had to have 100% availability in that to get off of the moon, their engines only had to fire once, however it had to work 100% of the time! This thought process is said to have had leveraged principles from SANtas operations guide where he has one night a year to accomplish the impossible.

    I should mention, while I cannot disclose (due to NDA) the exact locations of the SOCs, data or logistics centers, not to mention the vendors or the technology being used, I can tell you that they are all around you! The fully redundant SOCs, data and call centers as well as logistics sites (including staff, facilities, technology) leverage different time zones for efficiency.

    SANtas staff have also found that the redundant SOCs, part of an approach across Santa entire vast organization has helped to guard against global epidemics and pandemics including SARs and H1N1 among others by isolating workers while providing appropriate coverage and availability, something many large organizations have since followed.

    Carrying through on the philosophy of redundant SOCs, all other aspects of SANtas operations are distributed yet with centralized coordinated management, leveraging real-time situation awareness, event and activity correlation (what we used to call or refer to as AI), cross technology domain management, proactive monitoring and planning yet with ability for on the spot decision making.

    What this means is that the various locations have ability to make localized decisions on the spot. However coordinated with primary operations or mission control to streamline global operations focus on strategic activity along with exceptions handling to be more effective. Thus it is not fully distributed nor fully centralized, rather a hybrid in terms of management, technologies and the way they work.

    For example, to handle the diverse applications, there are some primary large processing and data retention facilities that backup, replicate information to other peer sites as well as smaller regional remote office branch offices close to where information services are needed. To say the environment is highly virtualized would be an understatement.

    Likewise, optimization is key not just to keep costs low or avoid overheating some of SANtas facilities that are located in the Arctic and Antarctic regions that could melt the ice cap; they are also optimized to keep response time as low as possible while boosting productivity.

    Thus, SANta has to rely on very robust and diverse communications networking leveraging LAN, SAN, MAN, WAN, POTS and PANs among other technologies. For example, his communications portfolio is said to involves landlines (copper and optical), RF including microwave and other radio based commutations supporting or using 3G, 4G, MPLS, SONET/SCH, xWDM, Microwave and Free space optics among others.

    SANtas networking and communications elves are also said to be working with 5G and 100GbE multiplexed on 256 lambda WDM trunk circuits in non core trunk applications. Of course given the airborne operations, satellite and ACARS are a must to avoid over flying a destination while remaining in positive control during low visibility. Note that Santa routinely makes more CAT 3+ low visibility landings than most of the worlds airlines, air freight companies combined.

    My sources also tell me that SANta has virtual desktop capability leveraging PCoIP and other optimizations on his primary and backup sleighs enabling rapid reconfiguration for changing workload conditions. He also is fully equipped with onboard social media capabilities for updates via twitter, Face book and Linked In among others designed by his chief social networking elf.

    Consequently, given the vast amount of information needed to support his operations from CRM, shipping, tracking not to mention historical and profiling needs, transactional volumes both on the data as well as voice and social media networks dwarf the stock market trading volume.

    Feeding SANtas vast organizations are online highly available robust databases for transactions purposes, reference unstructured data material including videos, websites and more. Some of which look hauntingly familiar given those that are part of SANtas eWorld Helpers initiative including: Sears, Amazon, NetFlix, Target, Albertsons, Staples, EMC, Wall mart, Overstock, RadioShack, Landsend, Dell, HP, eBay, Lowes, Publix, emusic, Riteaid and Supervalu among others (Im just sayin…).

    The actual size of SANta information repository is a closely regarded secret as is the exact topology, schema and content structure. However it is understood that on peak days SANtas highly distributed high performance, low latency data warehouse sees upwards of 1,225PBytes of data added, one that is rumored to make Larry Ellison gush with excitement over its growth possibilities.

    How does SANta pull this all off is by leveraging virtualization, automation, efficient and enabling technologies that allow him and elves (excuse me, associates or team members) to be more productivity in their areas of focus that is the envy of the universe.

    Some of their efficiency is measured in terms of:

    • How many packages can be processed per elf with minimum or no mistakes
    • Number of calls, requests, inquiries per day per elf in a friendly and understandable manner
    • Knowing who has been naughty or nice in the blink of an eye including historical profiles
    • Virtual machines (VM) or physical machine (PM) servers managed per team member
    • Databases and applications, local and remote, logical and physical per team member
    • Storage in terms of PByte and Exabyte managed to given service level per team member
    • Network circuits and bandwidth with fewest dropped packets (or packages) per member
    • Fewest misdirected packages as well as aborted landings per crew
    • Fewest pounds gained from consumption of most milk and cookies per crew

    From how many packages can be processed per hour, to the number of virtual servers per person, PBytes of data managed per person, network connections and circuits per person, databases and applications per person to takes and landings (SANta has the top of the list for this one), they are all highly efficient and effective.

    Likewise, SANta leverages the partners in his SANtas eWORLD Helpers initiative network to help out where of course he looks for value; however value is not just lowest price per VM, lowest cost per TByte or cost per bandwidth. For SANta it is also very focused on performance, availability, capacity and economic efficiency not to mention quality with an environmentally friendly green supply chain.

    By having a green supply chain, SANta leverages from a responsible, global approach that also makes economic sense on where to manufacture and produce or procure products. Contrary to growing popular belief, locally produced may not always be the most environmentally as well as economically favorable approach. For example (read more here), instead of growing flowers and plans in western Europe where they are consumed, a process that would require more energy for heat, lights, not to mention water and other resources. SANta has bucked the trend instead relying on the economics and environmental benefit of leveraging flowers and plants grown in warmer, sunnier climates.

    Granted and rest assured, SANta still has an army of elves busily putting things together in his own factories along with managing IT related activities in a economically positive manner.

    SANta has also leveraged this thinking to his data and information and communications networks leveraging sites such as in the arctic where solar power can be used during summer months along with cooling economizers to offset the impact of batteries, workload is shifted around the world as needed. This approach is rumored to be the envy of the US EPA Energy Star for Server, Storage and Data Center crew not to mention their followers.

    How does SANta make sure all of the data and information is protected and available? Its a combination of best practices, techniques, technologies including hardware, software, data protection management tools, disk, dedupe, compression, tape and cloud among others.

    Rest assured, if it is in the technology buzzword bingo book, it is a good bet that it has been tested in one of SANtas facilities, or, partner sites long before you hear about it even under a strict NDA discussion with one of his elves (opps, I mean supplier partners).

    When asked of the importance of his information and data networks, resources and cloud enabled highly virtualized efficient operations SANta responded with a simple:

    Ho Ho Ho, Merry Christmas to all, and to all, a good night!

    As you sit back and relax, reflect, recreate, recoup or recharge, or whatever it is that you do this time of the year, take a moment to think about and thank all of SANtas helpers. They are the ones that work behind the scenes in SANtas facilities as well as his partners or suppliers, some in the clouds, some on or underground to make the worlds largest single event day (excuse me, night) possible! Or, is this SANta and cloud thing all just one big fantasy?

    Happy and safe holidays or whatever you want to refer to it as, best wishes and thanks!

    BTW: FTC disclosure information can be found here!

    Greg on Break

    Me on a break during tour SANta site tour

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Green IT and Virtual Data Centers

    Green IT and virtual data centers are no fad nor are they limited to large-scale environments.

    Paying attention to how resources are used to deliver information services in a flexible, adaptable, energy-efficient, environmentally, and economically friendly way to boost efficiency and productivity are here to stay.

    Read more here in the article I did for the folks over at Enterprise Systems Journal.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Clouds are like Electricity: Dont be Scared

    Clouds

    IT clouds (compute, applications, storage, and services) are like electricity in that they can be scary or confusing to some while being enabling or a necessity s to others not to mention being a polarizing force depending on where you sit or view them.

    As a polarizing force, if you are a cloud crowd cheerleader or evangelist, you might view someone who does not subscribe or share your excitement, views or interpretations as a cynic.

    On the other hand, if you are a skeptic, or perhaps scared or even a cynic, you might view anyone who talks about cloud in general or not specific terms as a cheerleader.

    I have seen and experienced this electrifying polarization first hand having being told by crowd cloud cheerleaders or evangelists that I dont like clouds, that Im a cynic who does not know anything about clouds.

    As a funny aside (at least I thought it was funny), I recently asked someone who gave me an ear full while they were trying to convert me to be a cloud believer if they had read any of the chapters in my new book The Green and Virtual Data Center (CRC). The response was NO and I said to the effect to bad, as in the book, I talk about how clouds can be complimentary to existing IT resources as being another tier of servers, storage, applications, facilities and IT services.

    On the other hand, and this might be funny for some of the crowd cloud, when I bring up tiered IT resources including servers, storage, applications and facilities as well as where or how clouds can fit to compliment IT, I have been told by cynics or naysayers that Im a cloud cheerleader.

    Wow, talk about polarized sides!

    Now, what about all those that are somewhere in the middle, those that are skeptics who might see value for IT clouds for different scenarios and may in fact already be using clouds (depending upon someones definition).

    For those in the middle, whether they are vendors, vars, media, press, analysts, consultants, IT professionals, investors or others, they can easily be misunderstood, misrepresented, and a missed opportunity, perhaps even lamented by those on either of the two extremes (e.g. cloud crowd cheerleaders or true skeptic nay sayers).

    Time for some education, don’t be scared, however be careful!

    When I worked for an electric power generating and transmission utility an important lesson was not to be scared of electricity, however, be educated, what to do, what not to do in different situations including what to do or not do in the actual power plant or substation. I was taught that when in the actual plant, or at a substation of which I visited in support of the applications and systems I was developing or maintaining, to do certain things. For example, number one, dont touch certain things, number two, if you fall, don’t grab anything, the fall may or may not hurt you, let alone the sudden stop where ever you land, however, if you grab something, that might kill you and you may not be able to let go further injuring yourself. This was a challenging thought as we are taught to grab onto something when falling.

    What does this have to do with clouds?

    Don’t grab and hang-on if you don’t know what you are grabbing on to if you don’t have to.

    The cloud crowd can be polarizing and in some ways acting as a lightning rod drawing the scorns, cynicism ,skeptics, lambasting or being poked fun of given some of the over the top hype around clouds today. Now granted, not all cloud evangelists, vendors or cheerleaders deserve to be the brunt of some of this backlash within the industry; however, it comes with the territory.

    Im in the middle as I pointed out above when I talk with vendors, vars, media, investors and IT customers.  Some I talk with are using clouds (perhaps not compliant with some of the definitions). Some are looking at clouds to move problems or mask issues, others are curious yet skeptical to see where or how they could use clouds to compliment their environments. Yet others are scared however maybe in the future will be more open minded as they become educated and see technologies evolve or shift beyond a fashionable trend.

    So its time for disclosure, I seeIT clouds as being complimentary that can co-exist with other IT resources (servers, storage, software). In essence, my view is that clouds are just another tier of IT resources to be used when and where applicable as opposed to being a complete replacement, or, simply ignored.

    My point is that cloud computing is another tier of traditional computing or servers providing a different performance, availability, capacity, economic and management attributes compared to other traditional technology delivery vehicles. Same thing with storage, same thing with data centers or hosting sites in general. This also applies to application services, in that a cloud web, email, expense, sales, crm, erp, office or other applications is a tier of those same implementations that may exist in a traditional environment. After all, legacy, physical, virtual, grid and cloud IT datacenters all have something in common, they rely on physical servers, storage, networks, software, metrics and management involving people, processes and best practices.

    Now back to disclosure, I like clouds, however Im not a cloud cheerleader, Im a skeptic at times of some over the top hype, yet I also personally use some cloud services and technologies as well as advise others to leverage cloud services when, or where applicable to compliment, co-exist and help enable a green and virtual data center and information factory.

    To the cloud crowd cheerleaders, too bad if I don’t line up with all of your belief systems or if you perceive me as raining on your parade by being a skeptic , or what you might think of as a cynic and non believer, even though I use clouds myself.

    Likewise, to the true cynics (not skeptics) or naysayers, ease up, Im not drinking the cool-aid of the cheerleaders and evangelists, or at least not in large excessive binge doses. I agree that clouds are not the solution to every IT issue, regardless of what your definition of a cloud happens to be.

    To everyone else, regardless of if you are the minatory or majority out there that do not fall into one of the two above groups I have this to say.

    Dont be afraid, dont be scared of clouds, learn to navigate your way around and through the various technologies, techniques, products and services and indemnity where they might compliment and enable a flexible and scalable resilient IT infrastructure.

    Take some time to listen and learn, become educated on what the different types of clouds (public, private, services, products, architectures, or marketecture), their attributes (compute, storage, applications, services, cost, availability, performance, protocols, functionality) and value proposition.

    Look into how cloud technologies and techniques might compliment your existing environment to meet specific business objectives. You might find there are fits, you might there are not, however have a look and do some research so that you can at least hold your ground if storm clouds roll in.

    After all, clouds are just another tier of IT resources to add to your tool box enabling more efficient and effective IT services delivery. Clouds do not have to be the all or nothing value proposition that often end up in discussions due to polarized extreme views and definitions or past experiences.

    Look at it this way, IT relies on electricity, however electricity needs to be understood and respected not to mention used in effective ways. You can be scared of electricity, you can be caviler around it, or, it can be part of your environment and enabler as long as you know when, where and how to use it, not to mention not using it as applicable.

    So next time you see a cloud crowd cheerleader, give them a hug, give them a pat on the back, an atta boy or atta girl as they are just doing their jobs, perhaps even following their beliefs and in the line of duty taking a lot of heat from the industry in the pursuit of their work.

    On the other hand, as to the cynics and naysayers, they may in fact be using clouds already, perhaps not under the strict definition of some of the chieftains of the cloud crowd.

    To everyone else, dont worry, don’t by scared about the clouds, instead, focus on your business, you IT issues and look at various tiers of technologies that can serve as an enabler in a cost effective manner.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Storage Decisions Spring 2009 Sessions Update

    StorageDecisions Logo

    The conference lineup and details for the Spring 2009 Storage Decisions event (June 1st and 2nd) in Chicago is coming together including two talks/presentations that I will be doing. One will be in Track 2 (Disaster Recovery) titled "Server Virtualization, Business Continuance and Disaster Recovery" and the other in Track 6 (Management/Executive) titled "The Other Green — Storage Efficiency and Optimization" with both sessions leveraging themes and topics from my new book "The Green and Virtual Data Center" (CRC).

    Track 2: Disaster Recovery
    Server Virtualization, Business Continuance and Disaster Recovery
    Presented by Greg Schulz, Founder and Senior Analyst, StorageIO
    Server virtualization has the potential to bring sophisticated business continuance (BC) and disaster recovery (DR) techniques to organizations that previously didn’t have the means to adopt them. Likewise, virtualized as well as cloud environments need to be included in a BC/DR plan to enable application and data availability. Learn tips and tricks on building an accessible BC/DR strategy and plan using server virtualization and the storage products that enable efficient, flexible green and virtual data centers.

    Topics include:
    * Cross technology domain data protection management
    * Tiered data protection to stretch your IT budget dollar
    * What’s needed to enable BC/DR for virtualized environments
    * How virtualization can enable BC/DR for non-virtualized environments
    * General HA, BC/DR and data protection tips for virtual environments

    Track 6: Management/Executive
    The Other Green — Storage Efficiency and Optimization
    Throw out the "green“: buzzword, and you’re still left with the task of saving or maximizing use of space, power, and cooling while stretching available IT dollars to support growth and business sustainability. For some environments the solution may be consolation while others need to maintain quality of service response time, performance and availability necessitating faster, energy efficient technologies to achieve optimization objectives. To accomplish these and other related issues, you can turn to the cloud, virtualization, intelligent power management, data footprint reduction and data management not to mention various types of tiered storage and performance optimization techniques. The session will look at various techniques and strategies to optimize either on-line active or primary as well as near-line or secondary storage environment during tough economic times, as well as to position for future growth, after all, there is no such thing as a data recession!

    Topics include:
    * Energy efficiency (strategic) vs. energy avoidance (tactical)
    * Optimization and the need for speed vs. the need for capacity
    * Metrics and measurements for management insight
    * Tiered storage and tiered access including SSD, FC, SAS and clouds
    * Data footprint reduction (archive, compress, dedupe) and thin provision
    * Best practices, financial incentives and what you can do today

    See you in Chicago in June if not before then. Learn more about other upcoming events and activities on the StorageIO events page.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Server and Storage Virtualization – Life beyond Consolidation

    Storage I/O trends

    Ask someone what virtualization of IT servers or storage means and the typical response is to consolidate under-utilized physical servers or storage systems to reduce power, cooling, floor space and physical hardware costs.  However I commonly hear from IT professionals that not all of their servers or storage can be consolidated for various reasons. Some reasons why IT resources such as servers or storage cannot be consolidated include among others While consolidation is one the faces or capabilities, and certainly a common usage today, there are many other quality of service (QoS), performance, politics, financial ownership, security, software compatibility and vendor support to name a few.

    In the big picture, the percentage of all servers (or storage) that can be  consolidated ranges from as low as 15% to as high as 35%, or perhaps higher (or lower) depending on whose numbers you subscribe to. Likewise, the percentage of virtualized servers that have been virtualized for consolidation purposes is generally considered to be in the high 77-94% percent range based on different estimates.

    What this means, is that while the benefits of leveraging consolidation via server virtualization are well-known, not all servers can be consolidated for different reasons and the same holds true for storage and other IT resources. However, this does not mean that the majority of servers, storage or other IT resources cannot be virtualized to enable transparent management for maintenance, technology updates, load-balancing, supporting business continuance (BC) or disaster recovery (DR) along with other non consolidation centric functions. In other words, with consolidation, we are just seeing the tip of the virtualization iceberg (or mountain).

    There are several faces or functionality of virtualization technologies beyond consolidation including abstraction, emulation and providing transparency for enabling enhanced management and flexibility of IT resources. For example, virtual tape libraries leverage abstraction and emulation to enable new disk based technologies that combine replication, compression and de-duplication to cut  data footprint and enable BC/DR to co-exist with existing backup and data protection software, processes and procedures. Another example is using server or storage virtualization to provide an abstraction layer to support BC/DR enabling transparent movement of applications for consolidated, as well as non-consolidated servers. Technology upgrades are another time consuming and disruptive process where virtualization can be used to more seamlessly move applications and data while reducing or eliminating application downtime. In other words, the focus today is clearly on consolidation to drive up utilization and reduce costs; however there are even greater opportunities on a go forward basis for using different aspects of virtualization

    Note that this does not mean however that not all servers or storage cannot be virtualized, something that is a common misperception given the perception and industry messaging that incorrectly pigeon holes virtualization to mean consolidation, and consolidation to mean virtualization. To the contrary, the reality is that there is life beyond consolidation, there are even more scenarios and far greater market opportunity for non-consolidation virtualization deployments over time, then what has already been seen for first wave of consolidation centric virtualization scenarios.

    There is a very large market opportunity for virtualization of servers, storage and I/O networking in scenarios beyond consolidation for enabling transparent data and application movement, supporting BC/DR and other common time-consuming and disruptive IT infrastructure resource management tasks.

    Ok, nuff said.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Vendors Who Dont’ Want to Be Virtualized?

    Storage I/O trends

    This past week I did a couple of keynote and round table discussions in Plano (Dallas) at Jaspers and in Boston at Smith and Wollensky with a theme of BC/DR for Virtualized environments. In both locations, where we had great participate involvement and discussions, audience members discussed the various merits and their experiences with server virtualization, and one of the many common themes was vendors whose do not support their vertical applications in virtualized environments.

    Say it so Joe (or Jane), especially with so many vendors tripping over themselves to show how their software can be stuffed into a VM in order to jump on the VM bandwagon. How could it be so that some vendors dont’ want to be virtualized?

    It’s true, there are some independent software vendors (ISV) whose vertical packages are commonly deployed in environments of all size who do not for various reasons want nor support their software running in a virtualized environment.

    The reasons some vendors of vertical specific applications do not support their software in virtualized environments can vary from quality of service (QoS), performance, contention and response time or availability concerns, desire to continue selling physical servers and other hardware with their applications, to the desire to keep their application on a server platform that they can control the QoS by insuring that no other applications or changes are made to the server and associated operating system environment.

    Yet another example can be that the vendor has simply not had a chance to test or, to test in various permutations and thus take the route of not supporting their solutions in a virtualized, or, what they may perceive as in a consolidated environment.

    This is in no way a new trend as for decades vendors of vertical software have often take a stance of not allowing other applications to be installed on a server where their software is installed in order for them to maintain QoS and service level agreement (SLA) levels and support guarantees.

    In some cases such as specialized applications including hospital patient care or related systems, this can make sense as well as perhaps complying with regulatory requirements. However there are plenty of other applications where vendors drag their feet or resist supporting virtualized environments without realizing that not all virtualized environments need to be consolidated. That is, a stepping stone or baby step can be to 1st install their software on a VM that has a dedicate physical machine (PM) to validate that their are no instabilities or QoS impacts of running in a VM.

    After some period of time and comfort levels, then the application and its associated VM could be placed along side some other number of VMs in an incremental and methodical manner to determine what if any impacts occur.

    The bottom line is this, not all applications and servers lend themselves to being consolidated for various reasons, however, many of those applications and servers can be virtualized to enable management transparency including facilitating movement to other servers during upgrades or maintenance as well as BC/DR (e.g. life beyond consolidation), a topic that I cover in more detail in my new book “The Green and Virtual Data Center” (Auerbach).

    Likewise, there are some applications that truly for security, QoS, availability, politics, software or hardware dependencies or compatibility among other reasons that should be left alone for now. However there are also many applications where vendors need to re-think or look at why they do not support a virtualized server environment and better articulate those issues to their customers, or, start the testing and qualifications as well as put together best practices guides on how to deploy their applications into virtualized environments.

    Thanks for all of those who ventured out this week in Plano and Boston and participating in the discussion, look forward to seeing and hearing from you again in the not so distant future.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Green, Virtual, Servers, Storage and Networking 2008 Beijing Olympics

    Storage I/O trends

    How about those opening 2008 Beijing Olympic ceremonies on NBC last night?

    If you were like me, I had my DVR capture the event while out enjoying the nice August evening with some friends doing some relaxing and fishing (we did catch and release fish!) on the scenic St. Croix river.

    John Nelson with a small mouth bass caught and released on the St. Croix River During 2008 Beijing Olympics
    Fishing while DVR records 2008 Olympics

    John Nelson with a northern pike (swamp shark) caught and released on the St. Croix River During 2008 Beijing Olympics
    Fishing while DVR records 2008 Olympics

    A young bald eagle seen during fishing on the St. Croix river during opening of 2008 Olympic games
    A young bald eagle seen during fishing while DVR records 2008 Olympics

    The reason I bring up the Olympics, servers, storage, networking, virtualization and green topics are a couple of themes. One being all the news and content available to keep track of what is happening with the games taking place all of which is being stored on servers, storage and relying on networks to access the rich media and unstructured data via the web or traditional media. The 2008 summer games are also being described as the on-line and virtual olympics. The amount of storage being used to store digital data from the 2008 Olympics for later playback, which then gets recorded on DVRs if not watched in real-time is staggering as are the number of servers and networking capabilities being used. In addition to the video, audio, still photos, text and blogs, then there are the security cameras in Beijing generating massive amounts of digital data.

    For those who track or keep an eye or ear open towards data and storage management, the amount of data that continues to grow and number of copies that get created should be a familiar theme. Of course, you would then have heard that the magic elixir is to simply de-dupe everything. That is reduce your data footprint by eliminating all of those extra copies however easier said then done, especially when a copy of the games is being transmitted and saved to millions of DVRs or other forms of data storage servers around the world.

    For the time being, I prefer that my DVR support more usable storage capacity and real-time compression so that I can keep more copies of my favorite shows and of course the Olympics all in HDTV, which of course chews up storage space faster than a highly animated PowerPoint slide deck from your favorite vendors most recent, or, upcoming product announcements.

    The other theme is in addition to being Olympic time, as well as late summer here in the northern hemisphere or winter for our friends in the summer hemisphere, its also pre-briefing and early product announcement time for the barrage of fall server, storage, networking, I/O, software, virtualization and green related solutions. So far, Im not sure if its the Olympics or what, however the bait line on the upcoming announcements and briefings include the tags “Industry First”, “Industry Unique”, “Only Vendor”, “Only Product”, “Revolutionary”, “First Vendor” or “First Product”, “Fastest”, “Largest”, “Greenest” among other interesting spins and twists that would even make an Olympic gymnast dizzy.

    So enjoy the Olympic , keep those hard disk drives in your DVR cool while managing the usable capacity and watch for more gold medal attempts both from Beijing, as well as from your favorite IT vendors coming to a podium to you soon with their upcoming announcements, some of which may be award winning. Also check out www.greendatastorage.com which is now also pointed to by www.thegreenandvirtualdatacenter.com that has a new look and feel as well as some updated content with more on the way.

    Cheers
    gs

    technorati tags: Green Gap, Green Hype, Green IT, PCFE, The Green and Virtual Data Center, Virtualization, StorageIO, Green Washing