techtarget Archives

October 27, 2012November 26, 2023

Industry trends and perspectives: SNW 2012 Rapping with Dave Raffo of SearchStorage

Now also available via

This is the seventh (here is the first, second, third, fourth, fifth and sixth) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up Sr. News Director Dave Raffo of TechTarget and Search Storage in the SNW trade show expo hall. Our conversation covers past and present SNWs along with other industry conferences, industry trends, software defined buzzwords, Green Bay Packers smack and more.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Dave, Bruce and myself.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy listening to Rapping with Dave Raffo of Search Storage from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

September 12, 2009March 7, 2022

Back to School and Dedupe School

Summers is over hear in the northern hemisphere and its back to school time.

This coming week I will be the substitute teacher filling in for my friend Mr. Backup in Minneapolis and Toronto for TechTargets Dedupe School. If you are in either city and have not yet signed up, check out the link here to learn more.

Hope to see you this week, or, next week at Infrastructure Optimization in Chicago or Storage Decisions in NYC where I will also be presenting or teaching if you prefer, as well as listening and learning from the attendees whats on their minds.

Stay current on other upcoming activities on our events page, as well as see whats new or in the news here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

February 14, 2009March 7, 2022

On The Road Again: An Update

A while back, I posted about a busy upcoming spring schedule of activity and events, and then a few weeks ago, posted an update, so this can be considered the latest "On The Road Again" update. While the economy continues to be in rough condition and job reductions or layoffs continuing, or, reduction in hours or employees being asked to take time off without pay or to take sabbaticals, not to mention the race to get the economic stimulus bill passed, for many people, business and life goes on.

Airport parking lots have plenty of cars in them, airplanes while not always full, are not empty (granted there has been some fleet optimization aka aligning capacity to best suited tier of aircraft and other consolidation or capacity improvements). Many organizations cutting back on travel and entertainment (T&E) spending, either to watch the top and bottom line, avoid being perceived or seen on the news as having employees going on junkets when they may in fact being going to conferences, seminars, conventions or other educational and related events to boost skills and seek out ways to improve business productivity.

One of the reason that I have a busy travel schedule in addition to my normal analyst and consulting activities is that many events and seminars are being scheduled close to, or in the cities where IT professionals are located who might otherwise have T&E restrictions or other constraints from traveling to industry events, some of which are or will be impacted by recent economic and business conditions.

Last week I was invited to attend and speak at the FujiFilm Executive Seminar, no private jets were used or seen, travel was via scheduled air carriers (coach air-fare). FujiFilm has a nice program for those interested in or involved with tape whether for disk to tape backup, disk to disk to tape, long term archive, bulk storage and other scenarios involving the continued use and changing roles of tape as a green data storage medium for in-active or off-line data. Check out FujiFilm TapePower Center portal.

This past week I was in the big "D", that’s Dallas Texas to do another TechTarget Dinner event around the theme of BC/DR, Virtualization and IT optimization. The session was well attended by a diverse audience of IT professionals from around the DFW metroplex. Common themes included discussions about business and economic activity as well as the need to keep business and IT running even when budgets are being stretched further and further. Technology conversations included server and storage virtualization, tiered storage including SSD, fast FC and SAS disk drives, lower performance high capacity "fat" disk drives as well as tape not to mention tiered data protection, tiered servers and other related items.

The Green Gap continues to manifest itself in that when asked, most people do not have Green IT initiatives, however, when asked they do have power, cooling, floor-space, environmental (PCFE) or business economic sustainability concerns, aka, the rest of the Green story.

While some attendees have started to use some new technologies including dedupe technology, most I find are still using a combination of disk and tape with some considering dedupe for the future for certain applications. Other technologies and trends being watched, however also ones with concerns as to their stability and viability for enterprise use include FLASH based SSD, Cloud computing and thin provisioning among others. Common themes I hear from IT professionals are that these are technologies and tools to keep an eye on, or, use on a selective basis and are essentially tiered resources to have in a tool box of technologies to apply to different tasks to meet various service requirements. Hopefully the Cowboys can put a fraction of the amount of energy and interest into and improving their environment that the Dallas area IT folks are applying to their environments, especially given the strained IT budgets vs. the budget that the Cowboys have to work with for their player personal.

I always find it interesting when talking to groups of IT professionals which tend to be enterprise, SME and SMB hearing what they are doing and looking at or considering which often is in stark contrast to some of the survey results on technology adoption trends one commonly reads or hears about. Hummm, nuff said, what say you?

Hope to see you at one of the many upcoming events perhaps coming to a venue near you.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

February 1, 2009November 26, 2023

SNW (And other conferences) Want and Need You!

Not to worry, its not yet time for phrases such as “Ask not what a conference can do for you, ask what you can do for a conference…”, at least I hope until some clever marketer tries that theme to stimulate conference participation short of an IT conference bailout package.

Uncle Conference wants you!

Conferences Want and Need You

Last week I received as did many other IT industry analyst, bloggers, consultants, media and press an invitation to apply and be considered for free admission (they waive the $1,000+ registration fee) to attend and cover the upcoming Computerworld/IDG and SNIA co-produced Storage Networking World (SNW) event in Orlando April 2009. Ok, nothing out of the ordinary here, as there are several events that do the same thing where you are sent out an invite to apply and attend and if accepted to attend, your registration fee is waived. Meanwhile other venues simply send you the pre-accepted invite and thanks for prior participating forgoing the whole apply, register and be accepted game.

What I find interesting here is that out of all the usual conference, expos, seminars and so forth that I get invited to attend, or to keynote and speak at, two stood out this past week. Those being SNW and the other being upstart The Business Development (BD) Event to be held in Boston in June 2009. Big vendor centric shows like EMCworld and VMworld among others will probably continue albeit with some fine tuning. While some vendors are cutting back or postponing their customer, or media and analyst events, as well as some of the large mega analyst firms like Gartner among others are cutting back or canceling their conferences due to tough economic times, events like the TechTarget Storage Decisions which are IT customer/user focused events are being fine tuned to be more effective as well as taking the message to the people who are under travel and time restrictions via custom local events and seminars.

Likewise, traditional big industry vertical shows like SNW are having to get more aggressive to get both their paying customers (e.g. vendor sponsors, media sponsors, people who pay the registration fee) to show up and participate as well as to get the industry analysts, bloggers, consultants, media and press to show up and cover the event. I’m guessing Jon Toigo over at Drunkendata must be salivating given some of his past posts that SNW is issuing announcements on MSNBC and other venues via Marketwire inviting industry media and analyst to attend the spring SNW. I wonder if Jon Toigo will be issuing similar announcements to all industry media and analyst or if his upcoming C4 conference in May will be an exclusive and by invitation only event?

In the face of all of these changes, there’s also a new upstart event for business development and networking amongst vendors, vars, press, media, analyst, customers, consultants and others, something that SNW used to be known for the storage industry as the place to go. In June 2009, a new event, "The BD Event" will be held in Boston with a simple value proposition, avoid the high costs and restrictions of some other venues, for a relatively small fee to basically cover cost, show up and meet and do some business.

What does this all mean and what will I be doing in 2009 regarding industry activities, seminars, shows, conferences and events?

I’m pleased to announce (don’t worry, I wont be issuing a press release as I did that this past week for my new book) that I have been accepted to attend SNW in Orlando, now I need to decide if I’m actually going to attend or not. I may end up doing what I did last fall which is fly in for a day for some meetings and tie into some other activities in the area.

I like the theme of the BD event in June and have it penciled in however have not committed with the Duplessie’s yet. Storage Decisions will be on the calendar as its a great place for meeting with and hearing what’s on the mind of the IT professionals as opposed to hearing it second or third hand from others. As for other venues and events, there will be more posted on the StorageIO events page through out the year.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

January 17, 2009March 7, 2022

Hitting The Road Again

The phrase hitting the road can have different meaning these days with rash of layoffs, cutbacks, right-sizing and so forth that are hitting companies of all sizes include IT manufacturer, services, media and even analysts firms of the like of giant Gartner (who also canceled some of their upcoming shows/conferences) and Forseters among others large firms.

For those unfortunate who have been caught up in the various recent market dynamics and job cuts, best wishes and good luck. What I have been telling people who have been contacting me for referrels, references, looking to be hired and so forth is to check-out Carter Lusher on twitter and his blog site over at SageCircle (A site for Analyst Relations-AR folks). Also check-out Jeremiah Owyang of Forrester blog, both of whom have some tips and other useful information including how to use and leverage social media tools including twitter among others. Don’t forget the various groups within Linkedin (e.g. Linkedin Groups) and other networking groups for that matter if you have not already done so as there are various notes and information for job seekers as well as job openings looking to be filled. Speaking of social media and web 2.0 including twitter, I can be found at twitter.com/storageio.

In the context of StorageIO, I’m off traveling on the road again for what marks the start of a busy and exciting winter and early spring schedule. While I wont be able to attend the big events in Washington DC or wine tasting with friends in the Sydney (Oz) area this week, I will be in San Jose, CA (Do you know the way to San Jose?) key noting at the SNIA Symposium and then at a private event in Tucson, AZ (Sorry, not at the bone yard or IBM for this trip).

At the SNIA event, the audience will be those from the storage and networking industry in general including a mix of vendors and vars, some media and analysts and a few IT customers. The title for my keynote talk at SNIA this week will be "Storage Industry Update V2.009: Chaos and Opportunity ?What?s the Buzz!". As for the theme, well, to say that times are tough would be an understatement, yet, with the financial markets and economic chaos, for many originations, the show must go however it?s not business as usual, it?s doing more work, processing and storing more information in a given footprint and at a lower cost than in the past. Yet in all of the current chaos and conditions, there are near term tactical as well as long term strategic opportunities in the storage networking and data management ecosystem.

In Tucson, the focus will be different with an audience of IT professionals from various size business and a theme of being sponsored by Silverado technologies The theme is Enabling Virtual IT Infrastructure – Trends in Data Management, Storage Management & Security Issues in Virtualized Environments. My keynote talk will be "Storage in a Virtual Data Center: Performance, Availability, Security and Data Protection". The session looks at storage and networking trends, technologies and techniques to support and enable a virtual data center.

In addition to this weeks schedule, other upcoming events include a speaking engagement on "The Green and Virtual Data Center" at an event in Cancun in early February, stops in Dallas, Tampa, Miami, Los Angles, Birmingham and Cincinnati on the Techtarget custom events tour train as well as Las Vegas and others in April and beyond in addition to other activities. Check out the StorageIO events page for more information on these and other activities in a location near you. If you are in either San Jose or Tucson this week, or in any of the other upcoming locations, come on out, stop by and say hello as it would be great to catch up and hear what’s the buzz.

Cheers – gs

December 12, 2008November 26, 2023

Storage Magazine in a Virtual World

Despite some internet chatter the other day that the TechTarget Storage magazine (not to be confused with a different Dutch magazine that I happen to have recently appeared in) had ceased to exist, the reality is that the print version like so many other publications is giving way to an on-line, digital only version as has been the trend recently.

Printed magazines, whether weekly, monthly or quarterly for general interest or industry specific have all been under going a transformation over the past decade with examples including the Sears catalog giving way to new mediums and venues on the internet.

For the most part, those printed magazines that still exist keep getting smaller and thinner with less and less content to correspond to the decrease in advertising dollars that keeps the publications in existence in many cases. Personally I like and have adjusted to having virtual magazines in the form of on-line HTML or PDF or some other form as part of an on-line, downloadable virtual desktop. However, I still enjoyed being able to take a pile of magazines onto an airplane to read especially when you have to turn off your electronics and before nap time.

Magazines are not the only publications going to on-line, in addition to catalogs that have given way to the likes of Amazon.com among others, more books are also being published on-line either in PDF or secure download as well as emerging kindle versions. My book Resilient Storage Networks (Elsevier) is currently available at Amazon.com in both print as well as Kindle versions and while initially my new book The Green and Virtual Data Center (Auerbach) which can be ordered now at Amazon (and other venues) will be in print, rest assured, there will also be a digital version very soon.

Books have been an interesting scenario talking with other authors who have seen an increase in digital versions being sold, there is still a preference for readers to get a physical version that they can carry with them and make notes or use as a desktop paper weight or what suits your preference.

Back to TechTarget Storage magazine, what’s interesting is that TechTarget had only a hand full of printed publications with the bulk of their content being on-line at sites like SearchStorage and other sibling sites as well as their conferences, seminars and other custom events.

While I have not been involved Storage magazine as long as early contributors like Steve Foskett who has a nice posting on his blog, I have been involved with Storage magazine among many other TechTarget as well as most of the other industry related publications (print and on-line).

My involvement with Storage magazine for many years has included writing some articles (Scaling SANs, Bridging the Gap, and Automate Data Recovery), doing tips, ask the experts (ATE) as well as appearing in other authors articles providing commentary and industry trends and perspectives quotes not to mention always looking forward to getting my monthly hard copy version to take with and read on airplanes or trains when traveling. Storage magazine and many of the people involved with producing the publication from what I understand will continue to produce a publication inconjunction with SearchStorage and sibling sites such as SearchSMBstorage among others where you can find various articles, tips, podcasts and other material from myself and others in the industry.

Storage Magazine
December 2008 Storage Magzine

The final printed version is the December 2008 version and while I do not have any articles in this edition, I am honored to appear via interviews and providing quotes in a couple of articles including How you SAN will evolve by Alan Radding as well as Next Year’s hot technologies by Ellen O’Brien.

So here’s to one more printed version of a publication going to the archives, and look forward to the future of the on-line version as well as all of the other on-line venues that are doing what they need to do to remain viable in a changing world.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

December 11, 2008May 17, 2021

Remember The Alamo

Yesterday I made a quick trip down to San Antonio Texas (SAT) to do a keynote talk about "BC/DR and Virtual Environments" along with a sprinkling of IT effieincy aka Green; consolidation, power, cooling, footprint, data management and cloud topics mixed in the discussion. The dinner event was put on by TechTarget with the local host being Mobius (not to be confused with Moby, the artist). Mobius is a Texas value added reseller (VAR) and the event took place at Morton’s near the river walk in downtown SAT. This was my second trip to SAT in about two months have done a morning seminar talk about the "Wide World of Archiving – Life beyond Compliance" back in October, also downtown SAT.

It was a great event with a lively and interesting audience who provide good feedback and conversation sharing their experiences, concerns, issues and what they are looking at or for.

Some general take away’s that I have from talking with the IT folks who were in attendance at the event include:

Do you homework and due diligence with regard to using VCBs for VMware backups

Pay attenion to the details when re-architecting and updating data protection for virtual environments

iSCSI and FC as well as FCoE all have different roles and places now and into the future for virtual environments

Concern about clouds, they are interesting, are a tiered resource to compliment other resources

Cloud services need to be part of BC/DR including in plans to isolate against disruptions such what occurred with Amazon and others

Not all servers can be consolidated due to different reasons and issues

Virtualization platforms (software and appliance or storage system based) can be used for replication, migration and consolidation

Virtual tape libraries are being adopted while tape usage continues

Discussion around different tiers of storage, tiered access (e.g. iSCSI, FC, FCoE, IBA, NAS, etc) and tiered data protection

A common theme is doing more with less, maintaining service levels and support business growth

Now on a different note, from technology and trends to travel.

If you travel enough for business like I have had, you know that its not all jet set lifestyle like people think or assume, in fact many times what I get to see of a city or venue is the view from window of a car or train on the way from an airport to a venue, a hotel and sometimes a dinner event. However now and then, even on quick trips like yesterdays where I was in SAT for 15 hours, opportunities exist to get out even if its for just a moment and take in a site or two, see some of the city or area. Last night was an example of getting a chance to see something interesting when I walked the 7-8 blocks from the venue (I had gone directly from the airport to Mortons).

Walking back to my hotel (it was a nice evening for a walk) last night, I walked around and near the river walk and low and behold, I stopped, turned and looked and there it was, the Alamo (see photo below taken from my cell phone) in all its splendor. It actually looks a lot smaller than what I thought it would look like, however it was fun to do some inadvertent site seeing before an early morning flight home.

Remember the Alamo via Greg’s Cell Phone Camera 12/10/08

Now lets put travel into perspective here a bit.

When I woke up yesterday morning it was 3F at home in Stillwater, by time I got to the airport it was a balmy 9F, by mid afternoon when I arrived in SAT and stood in the taxi line, it was a down right tropical in the mid 50s F. This morning when I woke up around 5:30AM for my early morning flight home, it was a cool 35F in SAT with a forecast of getting back up into the 50s (F) today while it was a pleasant 13F when I arrived back at my office early afternoon, the fun of traveling!

Thanks to everyone who came out to last nights event and it was great to have had a chance to meet and visit with you, hopefully next time we will have more time for follow-up questions, however feel free to drop me a note. Also thanks too the Techtarget, Mobius and Mortons folks for putting a great event together, and, remember the Alamo and if you have not been there, check it and the river walk out!

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

November 29, 2008November 26, 2023

Downloads for fall 2008 San Francisco Storage Decisions now available

The TechTarget Storage Media Group has posted on Bitpipe the session presentations from the recent fall (November 17-19th) 2008 San Francisco Storage Decisions event. If you have never been to a Storage Decisions event, it?s a great venue for meeting with IT and storage professionals as well as vendors who also show up to show their wares and meet with the attendees. Make no mistake about it, Storage Decisions is not a vendor to vendor meet and industry network event like SNW or a vendor sponsored user group like VMworld or EMCworld, rather, its focused on the IT and storage professional and encourages speakers to be frank and candid in their discussions of technologies, techniques and even of vendors and their solutions.

In addition to doing a keynote session Wednesday evening November 19th on ?Hot Storage Topics for Channel Professionals? at the Storage Strategies for Channel Professionals Dinner event, I also did two presentations at Storage Decisions one in the management and executive track Management and Executive Track on Green and Efficient Storage , an (updated version from what was covered in September 2008 at New York) timely theme given my new book ?The Green and Virtual Data Center? (Auerbach) along with another session in the Storage and capacity management track of ?Clustered and Grid Storage — From SMB, to Scientific, to Social Networking and Web 2.0? (also updated from September 2008)

View the entire list of all Storage Decisions sessions here.

A big thanks to all who came out last week in San Francisco at Storage Decisions and who attended the sessions enabling great discussion and insight both during the sessions, as well as during lunches, breaks and exhibition hours.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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