Part IV: PureSystems, something old, something new, something from big blue

This is the fourth in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

So what does this mean for IBM Business Partners (BPs) and ISVs?
What could very well differentiate IBM PureSystems from those of other competitors is to take what their partner NetApp has done with FlexPods combing third-party applications from Microsoft and SAP among others and take it to the next level. Similar to what helped make EMC Centera a success (or at least sell a lot of them) was inclusion and leveraging third-party ISVs and BPs  to add value. Compared to other vendors with object based or content accessible storage (CAS) or online archive platforms that focused on the technology feature, function speeds and feeds, EMC realized the key was getting ISVs to support so that BPs and their own direct sales force could sell the solution.

With PureSystems, IBM is revisiting what they have done in the past which if offer bundled solutions providing incentives for ISVs to support and BPs to sell the IBM brand solution. EMC took an early step with including VMware with their Vblock combing server, storage, networking and software with NetApp taking the next step adding SAP, Microsoft and other applications. Dell, HP, Oracle and others are following suit so it only makes sense that IBM returns to its roots leveraging its DNA to reach out and get their ISVs who are now, have been in the past, or are new opportunities to be on board.

IBM is throwing its resources including their innovation centers for training around the world where business partners can get the knowledge and technical support they need. In other words, workshops or seminars on how to sell deploy and setting up of these systems, application and customer testing or proof of concepts and things one would expect out of IBM for such an initiative. In addition to technology and sales training along with marketing support, IBM is making their financing capabilities available to help customers as well as offer incentives to their business partners to simplify acquisitions.

So what buzzword bingo topics and themes did IBM address with this announcement:
IBM did a fantastic job in terms of knocking the ball out of the park with this announcement pertaining buzzword bingo and deserves an atta boy or atta girl!

So what about how this will affect sales of Bladecenters  or other systems?
If all IBM and their BPs do are, encroach on existing systems sales to circle the wagons and protect the installed base, which would be one thing. However if IBM and their BPs can use the new packaging and model approach to reestablish customers and partnerships, or open and expand into new adjacent markets, then the net differences should be more Bladecenters (excuse me, PureFlex) being sold.

So what will this cost?
IBM is citing entry PureSystems Express models starting at around $100,000 USD for base systems with others starting at around $200,000 and $300,000 expandable into larger configurations and budgets. Note that like airlines that advertise a low airfare and then you get to pay extra for peanuts, drinks, extra bag space, changes to reservations and so forth, look at these and related systems not just for the first starting price, also for expansion costs over different time periods. Contact IBM, your BP or ISV to find out what one of these systems will do for and cost you.

So what about VARs and IBM business partners (BPs)?
This could be a boon for those BPs and ISVs  that had previously sold their software solutions bundled with IBM hardware platforms who were being challenged by other converged solution stacks or were being forced to unbundled. This will also allow those business partners to compete on par with other converged solutions or continue selling the pieces of what they are familiar with however under a new umbrellas. Of course, pricing will be a focus and concern for some who will want to see what added value exists vs. acquiring the various components. This also means that IBM will have to make incentives available for their partners to make a living while also allowing their customers to afford solutions and maximize their return on innovation (the new ROI) and enablement.

Click here to view the next post in this series, ok nuff said for now.

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Part V: PureSystems, something old, something new, something from big blue

This is the fifth in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here.

So what about vendor or technology lock in?
So who is responsible for vendor or technology lock in? When I was working in IT organizations, (e.g. what vendors call the customer) the thinking was vendors are responsible for lock in. Later when I worked for different vendors (manufactures and VARs) the thinking was lock in is what was caused by the competition. More recently I’m of the mind set that vendor lock in is a shared responsibility issue and topic. I’m sure some marketing wiz or sales type will be happy to explain the subtle differences of how their solution does not cause lock in.

Vendor lock in can be a shared responsibility. Generally speaking, lock in, stickiness and account control are essentially the same, or at least strive to get similar results. For example, vendor lock in too some has a negative stigma. However vendor stickiness may be a new term, perhaps even sounding cool thus it is not a concern. Remember the Mary Poppins song a spoon full of sugar makes the medicine go down? In other words, sometimes changing and using a different term such as sticky vs. vendor lock in helps make the situation taste better.

So what should you do?
Take a closer look if you are considering converged infrastructures, cloud or data centers in a box, turnkey application or information services deployment platforms. Likewise, if you are looking at specific technologies such as those from Cisco UCS, Dell vStart, EMC Vblock (or via VCE), HP, NetApp FlexPod or Oracle (ExaLogic, ExaData, etc) among others, also check out the IBM PureSystems (Flex and PureApplication). Compare and contrast these converged solutions with your traditional procurement and deployment modes including cost of acquiring hardware, software, ongoing maintenance or service fees along with value or benefit of bundled tools. There may be a higher cost for converged systems in some scenarios, however compare on the value and benefit derived vs. doing the integration yourself.

Compare and contrast how converged solutions enable, however also consider what constraints exists in terms of flexibility to reconfigure in the future or make other changes. For example as part of integration, does a solution take a lowest common denominator approach to software and firmware revisions for compatibility that may lag behind what you can apply to standalone components. Also, compare and contrast various reference architectures with different solution bundles or packages.

Most importantly compare and evaluate the solutions on their ability to meet and exceed your base requirements while adding value and enabling return on innovation while also being cost-effective. Do not be scared of these bundled solutions; however do your homework to make informed decisions including overcoming any concerns of lock in or future costs and fees. While these types of solutions are cool or interesting from a technology perspective and can streamline acquisition and deployment, make sure that there is a business benefit that can be addressed as well as enablement of new capabilities.

So what does this all mean?
Congratulations to IBM with their PureSystems for leveraging their DNA and roots bundling what had been unbundled before cloud and stacks were popular and trendy. IBM has done a good job of talking vision and strategy along lines of converged and dynamic, elastic and smart, clouds and other themes for past couple of years while selling the pieces as parts of solutions or ala carte or packaged by their ISVs and business partners.

What will be interesting to see is if bladecenter customers shift to buying PureFlex, which should be an immediate boost to give proof points of adoption, while essentially up selling what was previously available. However, more interesting will be to see if net overall new customers and footprints are sold as opposed to simply selling a newer and enhanced version of previous components.

In other words will IBM be able to keep up their focus and execution where they have sold the previous available components, while also holding onto current ISV and BP footprint sales and perhaps enabling those partners to recapture some hardware and solution sales that had been unbundled (e.g. ISV software sold separate of IBM platforms) and move into new adjacent markets.

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) – Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Ok, so what is next, lets see how this unfolds for IBM and their partners.

Nuff said for now.

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Part III: PureSystems, something old, something new, something from big blue

This is the third in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

So what about the IBM Virtual Appliance Factory?
Where PureFlex and PureApplication (PureSystems) are the platforms or vehicles for enabling your journey to efficient and effective information services delivery, and PureSystem centre (or center for those of you in the US) is the portal or information center, the IBM Virtual Appliance Factory (VAF) is a collection of tools, technologies, processes and methodologies. The VAF  helps developers or ISVs to prepackage applications or solutions for deployment into Kernel Virtual Machine (KVM) on Intel and IBM PowerVM  virtualized environments that are also supported by PureFlex and PureApplication  systems.

VAF technologies include Distributed Management Task Force (DMTF) Open Virtual Alliance (OVA) Open Virtualization Format (OVF) along with other tools for combing operating systems (OS), middleware and solution software into a delivery package or a virtual appliance that can be deployed into cloud and virtualized environments. Benefits include reducing complexity of working logical partions (LPAR) and VM configuration, abstraction and portability for deployment or movement from private to public environments. Net result should be less complexity lowering costs while reducing mean time to install and deploy. Here is a link to learn more about VAF and its capabilities and how to get started.

So what does cloud ready mean?
IBM is touting cloud ready capability in the context of rapid out of the box, ease of deployment and use as well as easy to acquire. This is in line with what others are doing with converged server, storage, networking, hardware, software and hypervisor solutions. IBM is also touting that they are using the same public available products as what they use in their own public services SmartCloud offerings.

So what is scale in vs. scale up, scale out or scale within?
Traditional thinking is that scaling refers to increasing capacity. Scaling also means increasing performance, availability, functionality with stability. Scaling with stability means that as performance, availability, capacity or other features are increased problems are not introduced or complexity is not increased. For example, scaling with stability for performance should not result in loss of availability or capacity, capacity increase should not be at the cost of performance or availability, should not cost performance or capacity and management tools should work for you, instead of you working for them.

Scaling up and scaling out have been used to describe scaling performance, availability, capacity and other attributes beyond the limits of a single system, box or cabinet. For example clustered, cloud, grid and other approaches refer to scaling out or horizontally across different physical resources. Scaling up or scaling vertically means scaling within in a system using faster, denser technologies doing more in the same footprint. HDS announced a while back what they refer to 3D scaling which embraces the above notions of scaling up, out and within across different dimensions. IBM is building on that by emphasizing scaling leveraging faster, denser components such as Power7 and Intel processors to scale within the box or system or node, which can also be scaled out using enhanced networking from IBM and their partners.

So what about backup/restore, BC, DR and general data protection?
I would expect IBM to step up and talk about how they can leverage their data protection and associated management toolsets, technologies and products. IBM has the components (hardware, software) already for backup/restore, BC, DR, data protection and security along with associated service offerings. One would expect IBM to not only come out with a backup, restore, BC, DR and archiving solution or version, as well as ones for archiving or data preservation, compliance appliance variants as well as related themes. We know that IBM has the pieces, people, process and practices, let us see if IBM has learned from their competitors who may have missed data protection messaging opportunities. Sometimes what is assumed to be understood does not get discussed, however often what is assumed and is not understood should be discussed, hence, let us see if IBM does more than say oh yes, we have those capabilities and products too.

So what do these have compared to others who are doing similar things?
Different vendors have taken various approaches for bringing converged products or solutions to the market place. Not surprising, storage centric vendors EMC and NetApp have partnered with Cisco for servers (compute). Where Cisco was known for networking having more recently moved into compute servers, EMC and NetApp are known for storage and moving into converged space with servers. Since EMC and NetApp often compete with storage solutions offerings from traditional server vendors Dell, HP, IBM and Oracle among others, and now Cisco is also competing with those same server vendors it has previously partnered with for networking thus it makes sense for Cisco, EMC and NetApp to partner.

While EMC owns a large share of VMware, they do also support Microsoft and other partners including Citrix. NetApp followed EMC into the converged space partnering with Cisco for compute and networking adding their own storage along with supporting hypervisors from Citrix, Microsoft and VMware along with third-party ISVs including Microsoft and SAP among others. Dell has evolved from reference architectures to products called vStart that leverage their own technologies along with those of partners.

A challenge for Dell however is that vStart  sounds more like a service offering as opposed to a product that they or their VARs and business partners can sell and add value around. HP is also in the converged game as is Oracle among others. With PureSystems IBM is building on what their competitors and in some cases partners are doing by adding and messaging more around the many ISVs and applications that are part of the PureSystems initiative. Rest assured, there is more to PureSystems than simply some new marketing, press releases, videos and talking about partners and ISVs. The following table provides a basic high level comparison of what different vendors are doing or working towards and is not intended to be a comprehensive review.

Who

What

Server

Storage

Network

Software

Other comments

Cisco

UCS

Cisco

Partner

Cisco

Cisco and Partners

Various hypervisors and OS

Dell

vStart

Dell

Dell

Dell and Partners

Dell and partners

Various hypervisors, OS and bundles

EMC
VCE

Vblock VSPEX

Cisco

EMC

Cisco and partners

EMC, Cisco and partners

Various hypervisors, OS and bundles, VSPEX adds more partner solution bundles

HP

Converged

HP

HP

HP and partners

HP and partners

Various hypervisors, OS and bundles

IBM

PureFlex

IBM

IBM

IBM and partners

IBM and partners

Various hypervisors, OS and bundles adding more ISV partners

NetApp

FlexPod

Cisco

NetApp

Cisco and partners

NetApp, Cisco and partners

Various hypervisors, OS and bundles for SAP, Microsoft among others

Oracle

ExaLogic (Exadata  database)

Oracle

Oracle

Partners

Oracle and partners

Various Oracle software tools and technologies

So what took IBM so long compared to others?
Good question, what is the saying? Rome was not built-in a day!

Click here to view the next post in this series, ok, nuff said for now.

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Part II: PureSystems, something old, something new, something from big blue

This is the second in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post here, and the next post here.

So what are the speeds and feeds of a PureFlex system?
The components that make up the PureFlex line include:

  • IBM management node (server with management software tools).
  • 10Gb Ethernet (LAN) switch, adapters and associated cabling.
  • IBM V7000 virtual storage (also see here and here).
  • Dual 8GFC (8Gb Fibre Channel) SAN switches and adapters.
  • Servers with either x86 xSeries using for example Intel Sandy Bridge EP 2.6 GHz 8 core processors, or IBMs Power7 based pSeries for AIX. Note that IBM with their blade center systems (now rebadged as part of being PureSystems) support various IO and networking interfaces include SAS, Ethernet, Fibre Channel (FC), Fibre Channel over Ethernet (FCoE), and InfiniBand using adapters and switches from various partners.
  • Virtual machine (VM) hypervisors such as Microsoft Hyper V and VMware vSphere/ESX among others. In addition to x86 based hypervisors or kernel virtual machines (KVM), IBM also supports its own virtual technology found in Power7 based systems. Check IBM support matrix for specific configurations and current offerings.
  • Optional middleware such as IBM WebSphere.

Read more speeds and feeds at the various IBM sites including on Tony Pearson’s blog site.

So what is IBM PureApplication System?
This builds off and on PureFlex systems as a foundation for deploying various software stacks to deliver traditional IT applications or cloud Platform as a Service (PaaS) or Software as a Service (SaaS) and Application as a Service (AaaS) models. For example cloud or web stacks, java, database, analytics or other applications with buzzwords of elastic, scalable, repeatable, self-service, rapid provisioning, resilient, multi tenant and secure among others. Note that if are playing or into Buzzword bingo, go ahead and say Bingo when you are ready as IBM has a winner in this category.

So what is the difference between PureFlex and PureApplication systems?
PureApplication systems leverage PureFlex technologies adding extra tools and functionality for cloud like application functionality delivery.

So what is IBM PureSystems Centre?
It is a portal or central place where IBM and their business partner solutions pertaining to PureApplication and PureFlex systems can be accessed for including information for first installation support along with maintenance and upgrades. At launch, IBM is touting more than 150 solutions or applications that are available or qualified for deployment on PureApplication and PureFlex systems. In addition, IBM Patterns (aka templates) can also be accessed via this venue. Examples of application or independent software vendor (ISV) developed solutions for banking, education, financial, government, healthcare and insurance can be found at the PureSystems Centre portal (here, here and here).

So what part of this is a service and what is a product?
Other than the PureSystem center, which is a web portal for accessing information and technologies, PureFlex and PureApplication along with Virtual Appliance Factory are products or solutions that can be bought from IBM or their business partners. In addition, IBM business partners or third parties can also use these solutions housed in their own, a customer, or third-party facility for delivering managed service provided (MSP) capabilities, along with other PaaS and SaaS or AaaS type functionalities. In other words, these solutions can be bought or leased by IT and other organizations for their own use in a traditional IT deployment model, private, hybrid or public cloud model.

Another option is for service providers to acquire these solutions for use in developing and delivering their own public and private or hybrid services. IBM is providing the hard product (hardware and software) that enables your return on innovation (the new ROI) to create and deliver your own soft product (services and experiences) consumed by those who use those capabilities. In addition to traditional financial quantitative return on investment (traditional ROI) and total cost of ownership (TCO), the new ROI complements those by adding a qualitative aspect. Your return on innovation will be dependent on what you are capable of doing that enables your customers or clients to be productive or creative. For example enabling your customers or clients to boost productivity, remove complexity and cost while maintaining or enhancing Quality of Service (QoS), service level objectives (SLOs) and service level agreements (SLAs) in addition to supporting growth by using a given set of hard products. Thus, your soft product is a function of your return on innovation and vise versa.

Note that in this context, not to be confused with hardware and software, hard product are those technologies including hardware, software and services that are obtained and deployed as a soft product. A soft product in this context does not refer to software, rather the combination of hard products plus your own developed or separately obtained software and tools along with best practices and usage models. Thus, two organizations can use the same hard products and deliver separate soft products with different attributes and characteristics including cost, flexibility and customer experience.

So what is a Pattern of Expertise?
Combines operational know how experience and knowledge about common infrastructure resource management (IRM), data center infrastructure management (DCIM) and other commonly repeatable related process, practices and workflows including provisioning. Common patterns of activity and expertise for routine or other time-consuming tasks, which some might refer to as templates or workflows enable policy driven based automation. For example, IBM cites recurring time-consuming tasks that lend themselves to being automated such as provisioning, configuration, and upgrades and associated IRM, DCIM and data protection, storage and application management activities. Automation software tools are included as part of the PureSystems with patterns being downloadable as packages for common tasks and applications found at the IBM PureSystem center.

At announcement, there are three types or categories of patterns:

  • IBM patterns: Factory created and supplied with the systems based on experiences IBM has derived from various managers, engineers and technologist for automating common tasks including configuration, deployment and application upgrades and maintenance. The aim is to cut the amount of time and intervention for deployment of applications and other common functions enabling IT staff to be more productive and address other needs.
  • ISV patterns: These leverage experience and knowledge from ISVs partnered with IBM, which at time of launch numbers over 125 vendors offering certified PureSystems Ready applications. The benefit and objective are to cut the time and complexity associated with procuring (e.g. purchasing), deploying and managing third-party ISV software. Downloadable patterns packages can be found at the IBM PureSystem center.
  • Customer patterns: Enables customers to collect and package their own knowledge, processes, rules, policies and best practices into patterns for automation. In addition to collecting knowledge for acquisition, configuration, day to day management and troubleshooting, these patterns can facility automation of tasks to ease on boarding of new staff employees or contractors. In addition, these patterns or templates capture workflows for automation enabling shorter deployment times of systems and applications into locations where skill sets do not exist.

Here is a link to some additional information about patterns on the IBM developerWorks site.

Click here to view the next post in this series, ok, nuff said for now.

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Part I: PureSystems, something old, something new, something from big blue

This is the first in a five-part series around the recent IBM PureSystems announcements. You can view the next post here.

For a certain generation of IBM faithful or followers the recently announced PureFlex and PureApplication systems might give a sense of DejaVu perhaps even causing some to wonder if they just woke up from a long Rip Van Winkle type nap.

Yet for another generation who may not yet be future IBM followers, fans, partners or customers, there could be a sense of something new and revolutionary with the PureFlex and PureApplication systems (twitter @ibmpuresystems).

In between those two groups, exist others who are either scratching their heads or reinvigorated with enthusiasm to get out and be able to discuss opportunities around little data (traditional and transactional) and big data, servers, virtualized, converged infrastructure, dynamic data centers, private clouds, ITaaS, SaaS and AaaS, PaaS, IaaS and other related themes or buzzword bingo topics.

Let us dig a little deeper and look at some So What types of questions and industry trends perspectives comments around what IBM has announced.

So what did IBM announce?
IBM announced PureSystems including:

  • PureFlex systems, products and technologies
  • PureApplication systems
  • PureSystems Centre

You can think of IBM PureSystems and Flex Systems Products and technology as a:

  • Private cloud or turnkey solution bundle solution
  • Platform deploying public or hybrid clouds
  • Data center in a box or converged and dynamic system
  • ITaaS or SaaS/AaaS or PaaS or IaaS or Cloud in a box
  • Rackem stack and package them type solution

So what is an IBM PureFlex System and what is IBM using?
It is a factory integrated data and compute infrastructure in a cabinet combing cloud, virtualization, servers, data and storage networking capabilities. The IBM PureFlex system is comprised of various IBM and products and technologies (hardware, software and services) optimized with management across physical and virtual resources (servers, storage (V7000), networking, operating systems, hypervisors and tools).

PureFlex includes automation and optimization technologies along with what IBM is referring to as patterns of expertise or what you might relate to as templates. Support for various hypervisors and management integration along with application and operating system support by leveraging IBM xSeries (x86 such as Intel) and pSeries (Power7) based processors for compute. Storage is the IBM V7000 (here and here) with networking and connectivity via IBM and their partners. The solution is capable of supporting traditional, virtual and cloud deployment models as well as platform for deploying Infrastructure as a Service (IaaS) on a public, managed service provider (MSP), hosting or private basis.

Click here to view the next post in this series, ok nuff said for now.

Here are some links to learn more:
Various IBM Redbooks and related content
The blame game: Does cloud storage result in data loss?
What do you need when its time to buy a new server?
2012 industry trends perspectives and commentary (predictions)
Convergence: People, Processes, Policies and Products
Buzzword Bingo and Acronym Update V2.011
The function of XaaS(X) Pick a letter
Hard product vs. soft product
Buzzword Bingo and Acronym Update V2.011
Part I: PureSystems, something old, something new, something from big blue
Part II: PureSystems, something old, something new, something from big blue
Part III: PureSystems, something old, something new, something from big blue
Part IV: PureSystems, something old, something new, something from big blue
Part V: PureSystems, something old, something new, something from big blue
Cloud and Virtual Data Storage Networking

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Going dutch and other Spring 2012 StorageIO activities

Spring 2012 StorageIO traveling out and about events are underway with activities already having occurred in New York City along with several online live and recorded web casts that you can find here and backup, restore, BC, DR and archiving. Other upcoming events and traveling to various venues include Dallas (SNW), San Francisco, Washington DC, Nijkerk Netherlands and Las Vegas among others you can see here. Themes and topics of these and other events include data center convergence, infrastructure optimization, data protection modernization, data protection for virtual and cloud environments, performance and capacity planning, metrics that matter and strategy among others.

Greg in action Nijkerk Storage Seminar

For those of you in the Netherlands, or elsewhere in Europe, I’m going to be doing a two-day seminar for storage professionals along with for those involved in strategy, architecture and related data infrastructure topics on May 7 and 8. On May 9, I will be doing a deep dive companion seminar. You can learn more about these seminars being organized by Brouwer Consultancy in Nijkerk Netherlands by visiting their site here which includes agenda and related information.

Watch for more events, seminars, webinars and virtual trade shows by visiting the StorageIO events page.

Drop me a note if you would like to schedule or arrange for a seminar or event near you.

Ok, nuff said for now, see you out and about

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Is 14.4TBytes of data storage for $52,503 a good deal? It depends!

A news story about the school board in Marshall Missouri approving data storage plans in addition to getting good news on health insurance rates just came into my in box.

I do not live in or anywhere near Marshall Missouri as I live about 420 miles north in the Stillwater Minnesota area.

What caught my eye about the story is the dollar amount ($52,503) and capacity amount (14.4TByte) for the new Marshall school district data storage solution to replace their old, almost full 4.8TByte system.

That prompted me to wonder, if the school district are getting a really good deal (if so congratulations), paying too much, or if about right.

Industry Trends and Perspectives

Not knowing what type of storage system they are getting, it is difficult to know what type of value the Marshall School district is getting with their new solution. For example, what type of performance and availability in addition to capacity? What type of system and features such as snapshots, replication, data footprint reduction aka DFR capabilities (archive, compression, dedupe, thin provisioning), backup, cloud access, redundancy for availability, application agents or integration, virtualization support, tiering. Or if the 14.4TByte is total (raw) or usable storage capacity or if it includes two storage systems for replication. Or what type of drives (SSD, fast SAS HDD or high-capacity SAS or SATA HDDs), block (iSCSI, SAS or FC) or NAS (CIFS and NFS) or unified, management software and reporting tools among capabilities not to mention service and warranty.

Sure there are less expensive solutions that might work, however since I do not know what their needs and wants are, saying they paid too much would not be responsible. Likewise, not knowing their needs vs. wants, requirements, growth and application concerns, given that there are solutions that cost a lot more with extensive capabilities, saying that they got the deal of the century would also not be fair. Maybe somewhere down the road we will hear some vendor and VAR make a press release announcement about their win in taking out a competitor from the Marshall school district, or perhaps that they upgraded a system they previously sold so we can all learn more.

With school districts across the country trying to stretch their budgets to go further while supporting growth, it would be interesting to hear more about what type of value the Marshall school district is getting from their new storage solution. Likewise, it would also be interesting to hear what alternatives they looked at that were more expensive, as well as cheaper however with less functionality. I’m guessing some of the cloud crowd cheerleaders will also want to know why the school district is going the route they are vs. going to the cloud.

IMHO value is not the same thing as less or lower cost or cheaper, instead its the benefit derived vs. what you pay. This means that something might cost more than something cheaper, however if I get more benefit from what might be more expensive, then it has more value.

Industry Trends and Perspectives

If you are a school district of similar size, what criteria or requirements would you want as opposed to need, and then what would you do or have you done?

What if you are a commercial or SMB environment, again not knowing the feature functionality benefit being obtained, what requirements would you have including want to have (e.g. nice to have) vs. must or have to have (e.g. what you are willing to pay more for), what would you do or have done?

How about if you were a cloud or managed service provider (MSP) or a VAR representing one of the many services, what would your pitch and approach be beyond simply competing on a cost per TByte basis?

Or if you are a vendor or VAR facing a similar opportunity, again not knowing the requirements, what would you recommend a school district or SMB environment to do, why and how to cost justify it?

What this all means to me is the importance of looking beyond lowest cost, or cost per capacity (e.g. cost per GByte or TByte) also factoring in value, feature functionality benefit.

Ok, nuff said for now, I need to get my homework assignments done.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Why SSD based arrays and storage appliances can be a good idea (Part II)

This is the second of a two-part post about why storage arrays and appliances with SSD drives can be a good idea, here is link to the first post.

So again, why would putting drive form factors SSDs be a bad idea for existing storage systems, arrays and appliances?

Benefits of SSD drive in storage systems, arrays and appliances:

  • Familiarity with customers who buy and use these devices
  • Reduces time to market enabling customers to innovate via deployment
  • Establish comfort and confidence with SSD technology for customers
  • Investment protection of currently installed technology (hardware and software)
  • Interoperability with existing interfaces, infrastructure, tools and policies
  • Reliability, availability and serviceability (RAS) depending on vendor implementation
  • Features and functionality (replicate, snapshot, policy, tiering, application integration)
  • Known entity in terms of hardware, software, firmware and microcode (good or bad)
  • Share SSD technology across more servers or accessing applications
  • Good performance assuming no controller, hardware or software bottlenecks
  • Wear leveling and other SSD flash management if implemented
  • Can end performance bottlenecks if backend (drives) are a problem
  • Coexist or complemented with server-based SSD caching

Note, the mere presence of SSD drives in a storage system, array or appliance will not guarantee or enable the above items to be enabled, nor to their full potential. Different vendors and products will implement to various degrees of extensibility SSD drive support, so look beyond the check box of feature, functionality. Dig in and understand how extensive and robust the SSD implementation is to meet your specific requirements.

Caveats of SSD drives in storage systems, arrays and appliances:

  • May not use full performance potential of nand flash SLC technology
  • Latency can be an issue for those who need extreme speed or performance
  • May not be the most innovative newest technology on the block
  • Fun for startup vendors, marketers and their fans to poke fun at
  • Not all vendors add value or optimization for endurance of drive SSD
  • Seen as not being technology advanced vs. legacy or mature systems

Note that different vendors will have various performance characteristics, some good for IOPs, others for bandwidth or throughput while others for latency or capacity. Look at different products to see how they will vary to meet your particular needs.

Cost comparisons are tricky. SSD in HDD form factors certainly cost more than raw flash dies, however PCIe cards and FTL (flash translation layer) controllers also cost more than flash chips by themselves. In other words, apples to apples comparisons are needed. In the future, ideally the baseboard or motherboard vendors will revise the layout to support nand flash (or its replacement) with DRAM DIMM type modules along with associated FTL and BIOS to handle the flash program/erase cycles (P/E) and wear leveling management, something that DRAM does not have to encounter. While that provides great location or locality of reference (figure 1), it is also a more complex approach that takes time and industry cooperation.

Locality of reference for memory and storage
Figure 1: Locality of reference for memory and storage

Certainly, for best performance, just like realty location matters and thus locality of reference comes into play. That is put the data as close to the server as possible, however when sharing is needed, then a different approach or a companion technique is required.

Here are some general thoughts about SSD:

  • Some customers and organizations get the value and role of SSD
  • Some see where SSD can replace HDD, others see where it compliments
  • Yet others are seeing the potential, however are moving cautiously
  • For many environments better than current performance is good enough
  • Environments with the need for speed need every bit of performance they can get
  • Storage systems and arrays or appliances continue to evolve including the media they use
  • Simply looking at how some storage arrays, systems and appliances have evolved, you can get an idea on how they might look in the future which could include not only SAS as a backend or target, also PCIe. After all, it was not that long ago where backend drive connections went from propriety to open parallel SCSI or SSA to Fibre Channel loop (or switched) to SAS.
  • Engineers and marketers tend to gravitate to newer products nand technology, which is good, as we need continued innovation on that front.
  • Customers and business people tend to gravitate towards deriving greatest value out of what is there for as long as possible.
  • Of course, both of the latter two points are not always the case and can be flip flopped.
  • Ultrahigh end environments and corner case applications will continue to push the limits and are target markets for some of the newer products and vendors.
  • Likewise, enterprise, mid market and other mainstream environments (outside of their corner case scenarios) will continue to push known technology to its limits as long as they can derive some business benefit value.

While not perfect, SSD in a HDD form factor with a SAS or SATA interface properly integrated by vendors into storage systems (or arrays or appliances) are a good fit for many environments today. Likewise, for some environments, new from the ground up SSD based solutions that leverage flash DIMM or daughter cards or PCIe flash cards are a fit. So to are PCIe flash cards either as a target, or as cache to complement storage system (arrays and appliances). Certainly, drive slots in arrays take up space for SSD, however so to does occupying PCIe space particularly in high density servers that require every available socket and slot for compute and DRAM memory. Thus, there are pros and cons, features and benefits of various approaches and which is best will depend on your needs and perhaps preferences, which may or may not be binary.

I agree that for some applications and solutions, non drive form factor SSD make sense while in others, compatibility has its benefits. Yet in other situations nand flash such as SLC combined with HDD and DRAM tightly integrated such as in my Momentus XT HHDD is good for laptops, however probably not a good fit for enterprise yet. Thus, SSD options and placements are not binary, of course, sometimes opinions and perspectives will be.

For some situations PCIe, based cards in servers or appliances make sense, either as a target or as cache. Likewise for other scenarios drive format SSD make sense in servers and storage systems, appliances, arrays or other solutions. Thus while all of those approaches are used for storing binary digital data, the solutions of what to use when and where often will not be binary, that is unless your approach is to use one tool or technique for everything.

Here are some related links to learn more about SSD, where and when to use what:
Why SSD based arrays and storage appliances can be a good idea (Part I)
IT and storage economics 101, supply and demand
Researchers and marketers dont agree on future of nand flash SSD
Speaking of speeding up business with SSD storage
EMC VFCache respinning SSD and intelligent caching (Part I)
EMC VFCache respinning SSD and intelligent caching (Part II)
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Why SSD based arrays and storage appliances can be a good idea (Part I)

This is the first of a two-part series, you can read part II here.

Robin Harris (aka @storagemojo) recently in a blog post asks a question and thinks solid state devices (SSDs) using SAS or SATA interface in traditional hard disk drive (HDD) form factors are a bad idea in storage arrays (e.g. storage systems or appliances). My opinion is that as with many things about storing, processing or moving binary digital data (e.g. 1s and 0s) the answer is not always clear. That is there may not be a right or wrong answer instead it depends on the situation, use or perhaps abuse scenario. For some applications or vendors, adding SSD packaged in HDD form factors to existing storage systems, arrays and appliances makes perfect sense, likewise for others it does not, thus it depends (more on that in a bit). While we are talking about SSD, Ed Haletky (aka @texiwill) recently asked a related question of Fix the App or Add Hardware, which could easily be morphed into a discussion of Fix the SSD, or Add Hardware. Hmmm, maybe a future post idea exists there.

Lets take a step back for a moment and look at the bigger picture of what prompts the question of what type of SSD to use where and when along as well as why various vendors want you to look at things a particular way. There are many options for using SSD that is packaged in various ways to meet diverse needs including here and here (see figure 1).

Various SSD packaging options
Figure 1: Various packaging and deployment options for SSD

The growing number of startup and established vendors with SSD enabled storage solutions vying to win your hearts, minds and budget is looking like the annual NCAA basketball tournament (aka March Madness and march metrics here and here). Some of vendors have or are adding SSD with SAS or SATA interfaces that plug into existing enclosures (drive slots). These SSDs have the same form factor of a 2.5 inch small form factor (SFF) or 3.5 inch HDDs with a SAS or SATA interface for physical and connectivity interoperability. Other vendors have added PCIe based SSD cards to their storage systems or appliances as a cache (read or read and write) or a target device similar to how these cards are installed in servers.

Simply adding SSD either in a drive form factor or as a PCIe card to a storage system or appliance is only part of a solution. Sure, the hardware should be faster than a traditional spinning HDD based solution. However, what differentiates the various approaches and solutions is what is done with the storage systems or appliances software (aka operating system, storage applications, management, firmware or micro code).

So are SSD based storage systems, arrays and appliances a bad idea?

If you are a startup or established vendor able to start from scratch with a clean sheet design not having to worry about interoperability and customer investment protection (technology, people skills, software tools, etc), then you would want to do something different. For example, leverage off the shelf components such as a PCIe flash SSD card in an industry standard server combined with your software for a solution. You could also use extra DRAM memory in those servers combined with PCIe flash SSD cards perhaps even with embedded HDDs for a backing or preservation medium.

Other approaches might use a mix of DRAM, PCIe flash cards, as either a cache or target combined with some drive form factor SSDs. In other words, there is no right or wrong approach; sure, there are different technical merits that have advantages for various applications or environments. Likewise, people have preferences particular for technology focused who tend to like one approach vs. another. Thus, we have many options to leverage, use or abuse.

In his post, Robin asks a good question of if nand flash SSD were being put into a new storage system, why not use the PCIe backplane vs. using nand flash on DIMM vs. using drive formats, all of which are different packaging options (Figure 1). Some startups have gone the all backplane approach, some have gone with the drive form factor, some have gone with a mix and some even using HDDs in the background. Likewise some traditional storage system and array vendors who support a mix of SSD and HDD drive form factor devices also leverage PCIe cards, either as a server-based cache (e.g. EMC VFCahe) or installed as a performance accelerator module (e.g. NetApp PAM) in their appliances.

While most vendors who put SSD drive form factor drives into their storage systems or appliances (or serves for that matter) use them as data targets for creating LUNs or file systems, others use them for internal functionality. By internal functionality I mean instead of the SSD appearing as another drive or target, they are used exclusively by the storage system or appliance for caching or similar purposes. On storage systems, this can be to increase the size of persistent cache such as EMC on the CLARiiON and VNX (e.g. FAST Cache). Another use is on backup or dedupe target appliances where SSDs are used to store dictionary, index or meta data repositories as opposed to being a general data pool.

Part two of this post looks at the benefits and caveats of SSD in storage arrays.

Here are some related links to learn more about SSD, where and when to use what:
Why SSD based arrays and storage appliances can be a good idea (Part II)
IT and storage economics 101, supply and demand
Researchers and marketers don’t agree on future of nand flash SSD
Speaking of speeding up business with SSD storage
EMC VFCache respinning SSD and intelligent caching (Part I)
EMC VFCache respinning SSD and intelligent caching (Part II)
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
SSD options for Virtual (and Physical) Environments Part III: What type of SSD is best for you?

Ok, nuff said for now, check part II.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Researchers and marketers dont agree on future of nand flash SSD

Marketers particular those involved with anything resembling Solid State Devices (SSD) will tell you SSD is the future as will some researchers along with their fans and pundits. Some will tell you that the future only has room for SSD with the current flavor de jour being nand flash (both Single Level Cell aka SLC and Multi Level Cell aka MLC) with any other form of storage medium (e.g. Hard Disk Drives or HDD and tape summit resources) being dead and to avoid wasting your money on them.

Of course others and their fans or supporters who do not have an SSD play or product will tell forget about them, they are not ready yet.

Then there are those who take no sides per say, simply providing comments and perspectives along with things to be considered that also get used to spin stories for or against by others.

For the record, I have been a fan and user of various forms of SSD along with other variations of tiered storage mediums using them for where they fit best for several decades as a customer in IT, as a vendor, analyst and advisory consultant. Thus my perspective and opinion is that SSDs do in fact have a very bright future. However I also believe that other storage mediums are not dead yet although their roles are evolving while their technologies continue be developed. In other words, use the right technology and tool, packaged and deployed in the best most effective way for the task at hand.

Memory and tiered storage hirearchy
Memory and tiered storage hierarchy

Consequently while some SSD vendors, their fans, supporters, pundits and others might be put off by some recent UCSD research that does not paint SSD and particular nand flash in the best long-term light, it caught my attention and here is why. First I have already seen in different venues where some are using the research as a tool, club or weapon against SSD and in particular nand flash which should be no surprise. Secondly I have also seen those who don’t agree with the research at best dismiss the findings. Others are using it as a conversation or topic piece for their columns or other venues such as here.

The reason the UCSD research caught my eye was that it appeared to be looking at how will nand SSD technology evolve from where it is today to where it will be in ten years or so.

While ten years may seem like a long time, just look back at how fast things evolved over the past decade. Granted the UCSD research is open to discussion, debate and dismissal as clear in the comments of this article here. However the research does give a counter point or perspective to some of the hype which can mean somewhere between the two extremes, exists reality and where things are headed or need to be discussed. While I do not agree with all the observations or opinions of the research, it does give stimulus for discussing things including best practices around deployment vs. simply talking about adoption.

It has taken many decades for people to become comfortable or familiar with the pros and cons of HDD or tape for that matter.

Likewise some are familiar with (good or bad) with DRAM based SSD of earlier generations. On the other hand, while many people use various forms of nand flash SSD ranging from what is inside their cell phone or SD cards for cameras to USB thumb drives to SSD on drives, on PCIe cards or in storage systems and appliances, there is still an evolving comfort and confidence level for business and enterprise storage use. Some have embraced, some have dismissed, many if not most are intrigued wanting to know more, are using nand flash SSD in some shape or form, while gaining confidence.

Part of gaining confidence is moving beyond the industry hype looking at and understanding what are the pros, cons and how to leverage or work around the constraints. A long time ago a wise person told me that it is better to know the good, bad and ugly about a product, service or technology so that you could leverage the best, configure, plan and manage around the bad to avoid or minimized the ugly. Based on that philosophy I find many IT customers and even some VARs and vendors wanting to know the good, the bad and they ugly not for hanging out a vendor or their technology and products, rather so that they can be comfortable in knowing when, where, why and how to use to be most effective.

Industry Trends and Perspectives

Granted to get some of the not so good information may need NDA (Non Disclosure Agreement) or other confidentially discussions as after all, what vendor or solution provider wants to show or let anything less than favorable out into the blogosphere, twittersphere, googleplus, tabloids, news sphere or other competitive landscapes venues.

Ok, lets bring this back to the UCSD research report titled The Bleak Future of NAND Flash Memory

UCSD research report: The Bleak Future of NAND Flash Memory
Click here or on the above image to read the UCSD research report

I’m not concerned that the UCSD research was less than favorable as some others might be, after all, it is looking out into the future and if a concern, provides a glimpse of what to keep an eye on.

Likewise, looking back, the research report could be taken as simply a barometer of what could happen if no improvements or new technologies evolve. For example, the HDD would have hit the proverbial brick wall also known as the super parametric barrier many years ago if new recording methods and materials had not been deployed including a shift to perpendicular recording, something that was recently added to tape.

Tomorrows SSDs and storage mediums will still be based on nand flash including SLC, MLC, eMLC along with other variants not to mention phased change memory (PCM) and other possible contenders.

Todays SSDs have shifted from being DRAM based with HDD or even flash-based persistent backing storage to nand flash-based, both SLC and MLC with enhanced or enterprise MLC appearing. Likewise the density of SSDs continue to increase meaning more data packed into the same die or footprint, more dies stacked in a chip package to boost capacity while decreasing cost. However what is also happening is behind the scenes which is a big differentiator with SSDs and that is the quality of some firmware and low-level page management at the flash translation layer (FTL). Hence they saying that anybody with a soldering iron and ability to pull together off the shelves FTLs and packaging can create some form of an SSD. How effective a product will be is based on the intelligence and robustness of the combination of the dies, FTL, controller and associated firmware and device drivers along with other packaging options plus the testing, validation and verification they undergo.

Various packaging options and where SSD can be deployed
Various SSD locations, types, packaging and usage scenario options

Good SSD vendors and solution providers I believe will be able to discuss your concerns around endurance, duty cycles, data integrity and other related topics to set up confidence with current and future issues, granted you may have to go under NDA to gain that insight. On the other hand, those who feel threatened or not able or interested in addressing or demonstrating confidence for the long haul will be more likely to dismiss studies, research, reports, opinions or discussions that dig deeper into creating confidence via understanding of how things work so that customers can more fully leverage those technologies.

Some will view and use reports such as the one from UCSD as a club or weapon against SSD and in particular against nand flash to help their cause or campaign while others will use it to stimulate controversy and page hit views. My reason for bringing up the topic and discussion it to stimulate thinking and help increase awareness and confidence in technologies such as SSD near and long-term. Regardless of if your view is that SSD will replace HDD, or that they will continue to coexist as tiered storage mediums into the future, gaining confidence in the technologies along with when, where and how to use them are important steps in shifting from industry adoption to customer deployment.

What say you?

Is SSD the best thing and you are dumb or foolish if you do not embrace it totally or a fan, pundit cheerleader view?

Or is SSD great when and where used in the right place so embrace it?

How will SSD continue to evolve including nand and other types of memories?

Are you comfortable with SSD as a long term data storage medium, or for today, its simply a good way to discuss performance bottlenecks?

On the other hand, is SSD interesting, however you are not comfortable or have confidence with the technology, yet you want to learn more, in other words a skeptics view?

Or perhaps the true cynic view which is that SSD are nothing but the latest buzzword bandwagon fad technology?

Ok, nuff said for now, other than here is some extra related SSD material:
SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD
SSD options for Virtual (and Physical) Environments, Part II: The call to duty, SSD endurance
Part I: EMC VFCache respinning SSD and intelligent caching
Part II: EMC VFCache respinning SSD and intelligent caching
IT and storage economics 101, supply and demand
2012 industry trends perspectives and commentary (predictions)
Speaking of speeding up business with SSD storage
New Seagate Momentus XT Hybrid drive (SSD and HDD)
Are Hard Disk Drives (HDDs) getting too big?
Industry adoption vs. industry deployment, is there a difference?
Data Center I/O Bottlenecks Performance Issues and Impacts
EMC VPLEX: Virtual Storage Redefined or Respun?
EMC interoperability support matrix

Cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

EMC VFCache respinning SSD and intelligent caching (Part II)

This is the second of a two part series pertaining to EMC VFCache, you can read the first part here.

In this part of the series, lets look at some common questions along with comments and perspectives.

Common questions, answers, comments and perspectives:

Why would EMC not just go into the same market space and mode as FusionIO, a model that many other vendors seam eager to follow? IMHO many vendors are following or chasing FusionIO thus most are selling in the same way perhaps to the same customers. Some of those vendors can very easily if they were not already also make a quick change to their playbook adding some new moves to reach broader audience.

Another smart move here is that by taking a companion or complimentary approach is that EMC can continue selling existing storage systems to customers, keep those investments while also supporting competitors products. In addition, for those customers who are slow to adopt the SSD based techniques, this is a relatively easy and low risk way to gain confidence. Granted the disk drive was declared dead several years (and yes also several decades) ago, however it is and will stay alive for many years due to SSD helping to close the IO storage and performance gap.

Storage IO performance and capacity gap
Data center and storage IO performance capacity gap (Courtesy of Cloud and Virtual Data Storage Networking (CRC Press))

Has this been done before? There have been other vendors who have done LUN caching appliances in the past going back over a decade. Likewise there are PCIe RAID cards that support flash SSD as well as DRAM based caching. Even NetApp has had similar products and functionality with their PAM cards.

Does VFCache work with other PCIe SSD cards such as FusionIO? No, VFCache is a combination of software IO intercept and intelligent cache driver along with a PCIe SSD flash card (which could be supplied as EMC has indicated from different manufactures). Thus VFCache to be VFCache requires the EMC IO intercept and intelligent cache software driver.

Does VFCache work with other vendors storage? Yes, Refer to the EMC support matrix, however the product has been architected and designed to install and coexist into a customers existing environment which means supporting different EMC block storage systems as well as those from other vendors. Keep in mind that a main theme of VFCache is to compliment, coexist, enhance and protect customers investments in storage systems to improve their effectiveness and productivity as opposed to replacing them.

Does VFCache introduce a new point of vendor lockin or stickiness? Some will see or place this as a new form of vendor lockin, others assuming that EMC supports different vendors storage systems downstream as well as offer options for different PCIe flash cards and keeps the solution affordable will assert it is no more lockin that other solutions. In fact by supporting third party storage systems as opposed to replacing them, smart sales people and marketeers will place VFCache as being more open and interoperable than some other PCIe flash card vendors approach. Keep in mind that avoiding vendor lockin is a shared responsibility (read more here).

Does VFCache work with NAS? VFCache does not work with NAS (NFS or CIFS) attached storage.

Does VFCache work with databases? Yes, VFCache is well suited for little data (e.g. database) and traditional OLTP or general business application process that may not be covered or supported by other so called big data focused or optimized solutions. Refer to this EMC document (and this document here) for more information.

Does VFCache only work with little data? While VFCache is well suited for little data (e.g. databases, share point, file and web servers, traditional business systems) it also able to work with other forms of unstructured data.

Does VFCache need VMware? No, While VFCache works with VMware vSphere including a vCenter plug in, however it does not need a hypervisor and is practical in a physical machine (PM) as it is in a virtual machine (VM).

Does VFCache work with Microsoft Windows? Yes, Refer to the EMC support matrix for specific server operating systems and hypervisor version support.

Does VFCache work with other unix platforms? Refer to the EMC support matrix for specific server operating systems and hypervisor version support.

How are reads handled with VFCache? The VFCache software (driver if you prefer) intercepts IO requests to LUNs that are being cached performing a quick lookup to see if there is a valid cache entry in the physical VFCache PCIe card. If there is a cache hit the IO is resolved from the closer or local PCIe card cache making for a lower latency or faster response time IO. In the case of a cache miss, the VFCache driver simply passes the IO request onto the normal SCSI or block (e.g. iSCSI, SAS, FC, FCoE) stack for processing by the downstream storage system (or appliance). Note that when the requested data is retrieved from the storage system, the VFCache driver will based on caching algorithms determinations place a copy of the data in the PCIe read cache. Thus the real power of the VFCache is the software implementing the cache lookup and cache management functions to leverage the PCIe card that complements the underlying block storage systems.

How are writes handled with VFCache? Unless put into a write cache mode which is not the default, VFCache software simply passes the IO operation onto the IO stack for downstream processing by the storage system or appliance attached via a block interface (e.g. iSCSI, SAS, FC, FCoE). Note that as part of the caching algorithms, the VFCache software will make determinations of what to keep in cache based on IO activity requests similar to how cache management results in better cache effectiveness in a storage system. Given EMCs long history of working with intelligent cache algorithms, one would expect some of that DNA exists or will be leveraged further in future versions of the software. Ironically this is where other vendors with long cache effectiveness histories such as IBM, HDS and NetApp among others should also be scratching their collective heads saying wow, we can or should be doing that as well (or better).

Can VFCache be used as a write cache? Yes, while its default mode is to be used as a persistent read cache to compliment server and application buffers in DRAM along with enhance effectiveness of downstream storage system (or appliances) caches, VFCache can also be configured as a persistent write cache.

Does VFCache include FAST automated tiering between different storage systems? The first version is only a caching tool, however think about it a bit, where the software sits, what storage systems it can work with, ability to learn and understand IO paths and patterns and you can get an idea of where EMC could evolve it to, similar to what they have done with recoverpoint among other tools.

Changing data access patterns and lifecycles
Evolving data access patterns and life cycles (more retention and reads)

Does VFCache mean all or nothing approach with EMC? While the complete VFCache solution comes from EMC (e.g. PCIe card and software), the solution will work with other block attached storage as well as existing EMC storage systems for investment protection.

Does VFCache support NAS based storage systems? The first release of VFCache only supports block based access, however the server that VFCache is installed in could certainly be functioning as a general purpose NAS (NFS or CIFS) server (see supported operating systems in EMC interoperability notes) in addition to being a database or other other application server.

Does VFCache require that all LUNs be cached? No, you can select which LUNs are cached and which ones are not.

Does VFCache run in an active / active mode? In the first release it is active passive, refer to EMC release notes for details.

Can VFCache be installed in multiple physical servers accessing the same shared storage system? Yes, however refer to EMC release notes on details about active / active vs. active / passive configuration rules for ensuring data integrity.

Who else is doing things like this? There are caching appliance vendors as well as others such as NetApp and IBM who have used SSD flash caching cards in their storage systems or virtualization appliances. However keep in mind that VFCache is placing the caching function closer to the application that is accessing it there by improving on the locality of reference (e.g. storage and IO effectiveness).

Does VFCache work with SSD drives installed in EMC or other storage systems? Check the EMC product support matrix for specific tested and certified solutions, however in general if the SSD drive is installed in a storage system that is supported as a block LUN (e.g. iSCSI, SAS, FC, FCoE) in theory it should be possible to work with VFCache. Emphasis, visit the EMC support matrix.
What type of flash is being used?

What type of nand flash SSD memory is EMC using in the PCIe card? The first release of VFCache is leveraging enterprise class SLC (Single Level Cell) nand flash which has been used in other EMC products for its endurance, long duty cycle to minnimize or eliminate concerns of wear and tear while meeting read and write performance. EMC has indicated that they will also as part of an industry trend leverage MLC along with Enterprise MLC (EMLC) technologies on a go forward basis.

Doesnt nand ssd flash cache wear out? While nand flash SSD can wear out over time due to extensive write use, the VFCache approach mitigates this by being primarily a read cache reducing the number or program / erase cycles (P/E cycles) that occur with write operations as well as initially leveraging longer duty cycle SLC flash. EMC also has several years experience from implementing wear leveling algorithms into the storage systems controllers to increase duty cycle and reduce wear on SLC flash which will play forward as MLC or Enterprise MLC (EMLC) techniques are leveraged. This differs from vendors who are positioning their SLC or MLC based flash PCIe SSD cards for mainly write operations which will cause more P/E cycles to occur at a faster rate reducing the duty or useful life of the device.

How much capacity does the VFCache PCIe card contain? The first release supports a 300GB card and EMC has indicated that added capacity and configuration options are in their plans.

Does this mean disks are dead? Contrary to popular industry folk lore (or wish) the hard disk drive (HDD) has plenty of life left part of which has been increased by being complimented by VFCache.

Various options and locations for SSD along with different usage scenarios
Various SSD locations, types, packaging and usage scenario options

Can VFCache work in blade servers? The VFCache software is transparent to blade, rack mount, tower or other types of servers. The hardware part of VFCache is a PCIe card which means that the blade server or system will need to be able to accommodate a PCIe card to compliment the PCIe based mezzaine IO card (e.g. iSCSI, SAS, FC, FCOE) used for accessing storage. What this means is that for blade systems or server vendors such as IBM who have a PCIe expansion module for their H series blade systems (it consumes a slot normally used by a server blade), PCIe cache cards like those being initially released by IBM could work, however check with the EMC interoperability matrix, as well as your specific blade server vendor for PCIe expansion capabilities. Given that EMC leverages Cisco UCS for their vBlocks, one would assume that those systems will also see VFCache modules in those systems. NetApp partners with Cisco using UCS in their FlexPods so you see where that could go as well along with potential other server vendors support including Dell, HP, IBM and Oracle among others.

What about benchmarks? EMC has released some technical documents that show performance improvements in Oracle environments such as this here. Hopefully we will see EMC also release other workloads for different applications including Microsoft Exchange Solutions Proven (ESRP) along with SPC similar to what IBM recently did with their systems among others.

How do the first EMC supplied workload simulations compare vs. other PCIe cards? This is tough to gauge as many SSD solutions and in particular PCIe cards are doing apples to oranges comparisons. For example to generate a high IOPs rating for marketing purposes, most SSD solutions are stress performance tested at 512 bytes or 1/2 of a KByte or at least 1/8 of a small 4Kbyte IO. Note that operating systems such as Windows are moving to 4Kbyte page allocation size to align with growing IO sizes with databases moving from the old average of 4Kbytes to 8Kbytes and larger. What is important to consider is what is the average IO size and activity profile (e.g. reads vs. writes, random vs. sequential) for your applications. If your application is doing ultra small 1/2 Kbyte IOs, or even smaller 64 byte IOs (which should be handled by better application or file system caching in DRAM), then the smaller IO size and record setting examples will apply. However if your applications are more mainstream or larger, then those smaller IO size tests should be taken with a grain of salt. Also keep latency in mind that many target or oppourtunity applications for VFCache are response time sensitive or can benefit by the improved productivity they enable.

What is locality of reference? Locality of reference refers to how close data is to where it is being requested or accessed from. The closer the data to the application requesting the faster the response time or quick the work gets done. For example in the figure below L1/L2/L3 on board processor caches are the fastest, yet smallest while closest to the application running on the server. At the other extreme further down the stack, storage becomes large capacity, lower cost, however lower performing.

Locality of reference data and storage memory

What does cache effectiveness vs. cache utilization mean? Cache utilization is an indicator of how much the available cache capacity is being used however it does not give an indicator of if the cache is being well used or not. For example, cache could be 100 percent used, however there could be a low hit rate. Thus cache effectiveness is a gauge of how well the available cache is being used to improve performance in terms of more work being done (IOPS or bandwidth) or lower of latency and response time.

Isnt more cache better? More cache is not better, it is how the cache is being used, this is a message that I would be disappointed in HDS if they were not to bring up as a point of messaging (or rebuttal) given their history of emphasis cache effectiveness vs. size or quantity (Hu, that is a hint btw ;).

What is the performance impact of VFCache on the host server? EMC is saying greatest of 5 percent or less CPU consumption which they claim is several times less than the competitions worst scenario, as well as claiming 512MB to 1GB of DRM on the server vs. several times that of their competitors. The difference could be expected to be via more off load functioning including flash translation layer (FTL), wear leveling and other optimization being handled by the PCIe card vs. being handled in the servers memory and using host server CPU cycles.

How does this compare to what NetApp or IBM does? NetApp, IBM and others have done caching with SSD in their storage systems, or leveraging third party PCIe SSD cards from different vendors to be installed in servers to be used as a storage target. Some vendors such as LSI have done caching on the PCIe cards (e.g. CacheCaid which in theory has a similar software caching concept to VFCache) to improve performance and effectiveness across JBOD and SAS devices.

What about stale (old or invalid) reads, how does VFCache handle or protect against those? Stale reads are handled via the VFCache management software tool or driver which leverages caching algorithms to decide what is valid or invalid data.

How much does VFCache cost? Refer to EMC announcement pricing, however EMC has indicated that they will be competitive with the market (supply and demand).

If a server shutdowns or reboots, what happens to the data in the VFCache? Being that the data is in non volatile SLC nand flash memory, information is not lost when the server reboots or loses power in the case of a shutdown, thus it is persistent. While exact details are not know as of this time, it is expected that the VFCache driver and software do some form of cache coherency and validity check to guard against stale reads or discard any other invalid cache entries.

Industry trends and perspectives

What will EMC do with VFCache in the future and on a larger scale such as an appliance? EMC via its own internal development and via acquisitions has demonstrated ability to use various clustered techniques such as RapidIO for VMAX nodes, InfiniBand for connecting Isilon  nodes. Given an industry trend with several startups using PCIe flash cards installed in a server that then functions as a IO storage system, it seems likely given EMCs history and experience with different storage systems, caching, and interconnects that they could do something interesting. Perhaps Oracle Exadata III (Exadata I was HP, Exadata II was Sun/Oracle) could be an EMC based appliance (That is pure speculation btw)?

EMC has already shown how it can use SSD drives as a cache extension in VNX and CLARiiON servers ( FAST CACHE ) in addition to as a target or storage tier combined with Fast for tiering. Given their history with caching algorithms, it would not be surprising to see other instantiations of the technology deployed in complimentary ways.

Finally, EMC is showing that it can use nand flash SSD in different ways, various packaging forms to apply to diverse applications or customer environments. The companion or complimentary approach EMC is currently taking contrasts with some other vendors who are taking an all or nothing, its all SSD as disk is dead approach. Given the large installed base of disk based systems EMC as well as other vendors have in place, not to mention the investment by those customers, it makes sense to allow those customers the option of when, where and how they can leverage SSD technologies to coexist and complement their environments. Thus with VFCache, EMC is using SSD as a cache enabler to discuss the decades old and growing storage IO to capacity performance gap in a force multiplier model that spreads the cost over more TBytes, PBytes or EBytes while increasing the overall benefit, in other words effectiveness and productivity.

Additional related material:
Part I: EMC VFCache respinning SSD and intelligent caching
IT and storage economics 101, supply and demand
2012 industry trends perspectives and commentary (predictions)
Speaking of speeding up business with SSD storage
New Seagate Momentus XT Hybrid drive (SSD and HDD)
Are Hard Disk Drives (HDDs) getting too big?
Unified storage systems showdown: NetApp FAS vs. EMC VNX
Industry adoption vs. industry deployment, is there a difference?
Two companies on parallel tracks moving like trains offset by time: EMC and NetApp
Data Center I/O Bottlenecks Performance Issues and Impacts
From bits to bytes: Decoding Encoding
Who is responsible for vendor lockin
EMC VPLEX: Virtual Storage Redefined or Respun?
EMC interoperabity support matrix

Ok, nuff said for now, I think I see some storm clouds rolling in

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

EMC VFCache respinning SSD and intelligent caching (Part I)

This is the first part of a two part series covering EMC VFCache, you can read the second part here.

EMC formerly announced VFCache (aka Project Lightning) an IO accelerator product that comprises a PCIe nand flash card (aka Solid State Device or SSD) and intelligent cache management software. In addition EMC is also talking about the next phase of the flash business unit and project Thunder. The approach EMC is taking with vFCache should not be a surprise given their history of starting out with memory and SSD evolving it into an intelligent cache optimized storage solution.

Storage IO performance and capacity gap
Data center and storage IO performance capacity gap (Courtesy of Cloud and Virtual Data Storage Networking (CRC Press))

Could we see the future of where EMC will take VFCache along with other possible solutions already being hinted at by the EMC flash business unit by looking where they have been already?

Likewise by looking at the past can we see the future or how VFCache and sibling product solutions could evolve?

After all, EMC is no stranger to caching with both nand flash SSD (e.g. FLASH CACHE, FAST and SSD drives) along with DRAM based across their product portfolio not too mention being a core part of their company founding products that evolved into HDDs and more recent nand flash SSDs among others.

Industry trends and perspectives

Unlike others who also offer PCIe SSD cards such as FusionIO with a focus on eliminating SANs or other storage (read their marketing), EMC not surprisingly is marching to a different beat. The beat EMC is marching too or perhaps leading by example for others to follow is that of going mainstream and using PCIe SSD cards as a cache to compliment theirs as well as other vendors storage systems vs. replacing them. This is similar to what EMC and other mainstream storage vendors have done in the past such as with SSD drives being used as flash cache extension on CLARiiON or VNX based systems as well as target or storage tier.

Various options and locations for SSD along with different usage scenarios
Various SSD locations, types, packaging and usage scenario options

Other vendors including IBM, NetApp and Oracle among others have also leveraged various packaging options of Single Level Cell (SLC) or Multi Level Cell (MLC) flash as caches in the past. A different example of SSD being used as a cache is the Seagate Momentus XT which is a desktop, workstation consumer type device. Seagate has shipped over a million of the Momentus XT which use SLC flash as a cache to compliment and enhance the integrated HDD performance (a 750GB with 8GB SLC memory is in the laptop Im using to type this with).

One of the premises of solutions such as those mentioned above for caching is to discuss changing data access patterns and life cycles shown in the figure below.

Changing data access patterns and lifecycles
Evolving data access patterns and life cycles (more retention and reads)

Put a different way, instead of focusing on just big data or corner case (granted some of those are quite large) or ultra large cloud scale out solutions, EMC with VFCache is also addressing their core business which includes little data. What will be interesting to watch and listen too is how some vendors will start to jump up and down saying that they have done or enabling what EMC is announcing for some time. In some cases those vendors will be rightfully doing and making noise on something that they should have made noise about before.

EMC is bringing the SSD message to the mainstream business and storage marketplace showing how it is a compliment to, vs. a replacement of existing storage systems. By doing so, they will show how to spread the cost of SSD out across a larger storage capacity footprint boosting the effectiveness and productive of those systems. This means that customers who install the VFCache product can accelerate the performance of both their existing EMC as well as storage systems from other vendors preserving their technology along with people skills investment.

 

Key points of VFCache

  • Combines PCIe SLC nand flash card (300GB) with intelligent caching management software driver for use in virtualized and traditional servers

  • Making SSD complimentary to existing installed block based disk (and or SSD) storage systems to increase their effectiveness

  • Providing investment protection while boosting productivity of existing EMC and third party storage in customer sites

  • Brings caching closer to the application where the data is accessed while leverage larger scale direct attached and SAN block storage

  • Focusing message for SSD back on to little data as well as big data for mainstream broad customer adoption scenarios

  • Leveraging benefit and strength of SSD as a read cache and scalable of underlying downstream disk for data storage

  • Reducing concerns around SSD endurance or duty cycle wear and tear by using as a read cache

  • Off loads underlying storage systems from some read requests enabling them to do more work for other servers

Additional related material:
Part II: EMC VFCache respinning SSD and intelligent caching
IT and storage economics 101, supply and demand
2012 industry trends perspectives and commentary (predictions)
Speaking of speeding up business with SSD storage
New Seagate Momentus XT Hybrid drive (SSD and HDD)
Are Hard Disk Drives (HDDs) getting too big?
Unified storage systems showdown: NetApp FAS vs. EMC VNX
Industry adoption vs. industry deployment, is there a difference?
Two companies on parallel tracks moving like trains offset by time: EMC and NetApp
Data Center I/O Bottlenecks Performance Issues and Impacts
From bits to bytes: Decoding Encoding
Who is responsible for vendor lockin
EMC VPLEX: Virtual Storage Redefined or Respun?
EMC interoperabity support matrix

Ok, nuff said for now, I think I see some storm clouds rolling in

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

IT and storage economics 101, supply and demand

In my 2012 (and 2013) industry trends and perspectives predictions I mentioned that some storage systems vendors who managed their costs could benefit from the current Hard Disk Drive (HDD) shortage. Most in the industry would say that is saying what they have said, however I have an alternate scenario. My scenario is that for vendors who already manage good (or great) margins on their HDD sales and who can manage their costs including inventories stand to make even more margin. There is a popular myth that there is no money or margin in HDD or for those who sell them which might be true for some.

Without going into any details, lets just say it is a popular myth just like saying that there is no money in hardware or that all software and people services are pure profit. Ok, lets leave sleeping dogs lay where rest (at least for now).

Why will some storage vendors make more margin off of HDD when everybody is supposed to be adopting or deploying solid state devices (SSD). Or Hybrid Hard Disk Drives (HHDD) in the case of workstation, desktop or laptops? Simple, SSD adoption (and deployment) is still growing and a lot of demand generator incentives available. Likewise HDD demand continues to be strong and with supplies affected, economics 101 says that some will raise their prices, manage their expenses, make more profits which can be used to help fund or stimulate increased SSD or other initiatives.

Storage, IT and general Economics 101

Economics 101 or basics introduces the concept of supply and demand along with revenue minus costs = profits or margin. If there is no demand yet a supply of a product exists then techniques such as discounting, bundling or other forms of adding value to incentivize customers to make a purchase. Bundling can include offering some other product, service or offering that could be as simple as an extended warranty to motivate sellers. Beyond discounts, coupons, two for one, future buying credits, gift cards or memberships for frequent buyers (or flyers) are other forms of stimulating sales activity.

Likewise if there is a supply or competition for a given market of a product or alternative, vendors or those selling the products including value added resellers (VARS) may sacrifice margin (profits) to meet revenue as well as unit shipped (e.g. expand their customer and installed base footprint) goals.

Currently in the IT industry and specifically around data storage even with increased and growing adoption and demand deployment around SSD, there is also a large supply in different categories. For example there are several fabrication facilities (FABs) that produce the silicon dies (e.g. chips) that form nand flash SSD memories including Intel, Micron, the joint Intel and Micron Fab (IMF) and Samsung. Even with continued strong demand growth, the various FABs seem to have enough capacity at least for now. Likewise manufactures of SSD drive form factor products with SAS or SATA interfaces for attaching to existing servers, storage or appliances including Intel, Micron, Samsung, Seagate, STEC and SANdisk among others seem to be able to meet demand. Even PCIe SSD card vendors have come under pressure of supply and demand. For example the high flying startup FusionIO recently saw its margins affected due to competition which includes Adaptec, LSI, Texas Memory Systems (TMS) and soon EMC among others. In the SSD appliance and storage system space there are even more vendors with what amounts to about one every month or so coming out of stealth. Needless to say there will be some shakeout in the not so distant future.

On the other hand, if there is a demand however limited supply, assuming that the market will support it, prices can be increased from what discounts had applied. Assuming that costs are kept inline any subsequent increase in average selling price (ASP) minus costs should result in higher margins.

Another variation is if there is strong demand and shortage of supply such as what is occurring with hard disk drives (HDD) due to recent flooding in Thailand, not only prices increase, there can also be changes to warranties or other services and incentives. Note some of HDD manufactures such as Western Digital were more affected by the flooding than Seagate. Likewise the Thailand flooding was not limited to just HDD having also affected other electronic chip and component suppliers. Even though HDDs have been declared dead by many in the SSD camps along with their supporters, record number of HDDs are produced every year. Note that economics 101 also tells us that even though more devices are produced and sold, that may not show a profit based on their cost and price. Like the CPU processor chips produced by AMD, Broadcom, IBM and Intel among others that are high volume, with varying margins, the HDD and nand flash SSD market is also high volume with different margins.

As an example, Seagate recently announced strong profits due to a number of factors even though enterprise drive supply and shipments were down while desktop drives were up. Given that many industry pundits have proclaimed a disaster for those involved with HDDs due to the shortage, they forgot about economics 101 (supply and demand). Sure marketing 101 says that HDDs are dead and if there is a shortage then more people will buy SSDs however that also assumes that people are a) ready to buy more SSDs (e.g. demand) and b) vendors or manufactures have supply and c) that those same vendors or manufactures are willing to give up margin while reducing costs to boost profits.

Note that costs typically include selling, general and administrative, cost of goods, manufacturing, transportation and shipping, insurance, research and development among others. If it has been awhile since you looked at one, take a few minutes sometime to look at public companies and their quarterly securities exchange commission (SEC) financial filings. Those public filing documents are a treasure trove of information for those who sift through them and where many reporters, analysts and researchers find information for what they are working or speculating on. These documents show total sales, costs, profits and losses among other things. Something that vendors may not show in these public filings which means you have to look or read between the lines or get the information elsewhere is how many units were actually shipped or the ASP to get an idea of the amount of discounting that is occurring. Likewise sales and marketing expenses often get lumped into or under general selling and administration (SGA). A fun or interesting metric is to look at the percentage of SGA dollars spent per revenue and profits.

What I find interesting is to get an estimate of what it is costing an organization to do or sustain a given level of revenue and margin. For example, while some larger vendors may seem to spend more on selling and marketing, on a percentage basis, they can easily be out spent by smaller startups. Granted the larger vendor may be spending more actually dollars however those are spread out over a larger sales and revenue basis.

What does this all mean?

Look at multiple metrics that have both a future trend or forecast as well as trailing or historical perspective view. Look at both percentages as well as dollar amounts as well as both revenue and margin while keeping units or number of devices (or copies) sold also into perspective. For example its interesting to know if a vendors sales were down 10% (or up) quarter over quarter, or versus the same quarter a year ago or year over year. It is also interesting to keep the margin in perspective along with SGA costs in addition to cost of product acquired for sale. Also important is to get a gauge of if sales were down, yet margins are up, how many devices or copies were sold to get a gauge on expanding footprint which could also be a sign of future annuity (follow up sales opportunities). What Im watching is over the next couple of quarters is to see how some vendors leverage the Thailand flooding and HDD as well as other electronic component supply shortages to meet demand by managing discounts, costs and other items that contribute to enhanced margins.

Rest assured there is a lot more to IT and storage economics, including advanced topics such as Return on Investment (ROI) or Return on Innovation (The new ROI) and Total Cost of Ownership (TCO) among others that maybe we will discuss in the future.

Ok, nuff fun for now, lets get back to work.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

A conversation from SNW 2011 with Jenny Hamel

Here (.qt) and here (.wmv) is a video from an interview that I did with Jenny Hamel (@jennyhamelsd6) during the Fall 2011 SNW event in Orlando Florida.

audio

Topics covered during the discussion include:

  • Importance of metrics that matter for gaining and maintaining IT situational awareness
  • The continued journey of IT to improve customer service delivery in a cost-effective manner
  • Reducing cost and complexity without negatively impacting customer service experience
  • Participating in SNW and SNIA for over ten years on three different continents

Industry Trends and Perspectives

  • Industry trends, buzzword bingo (SSD, cloud, big data, virtualization), adoption vs. deployment
  • Increasing efficiency along with effectiveness and productivity
  • Stretching budgets to do more without degrading performance or availability
  • How customers can navigate their way around various options, products and services
  • Importance of networking at events such as SNW along with information exchange and learning
  • Why data footprint reduction is similar to packing smartly when going on a journey
  • Cloud and Virtual Data Storage Networking (now available on Kindle and other epub formats)

View the video from SNW fall 2011 here (.qt) or here (.wmv).

audio

Check out other videos and pod casts here or at StorageioTV.com

Speaking of industry trends, check out the top 25 new posts from 2011, along with the top 25 all time posts and my comments (predictions) for 2012 and 2013.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved