IT transformation Serverless Life Beyond DevOps with New York Times CTO Nick Rockwell Podcast

IT transformation Serverless Life Beyond DevOps with New York Times CTO Nick Rockwell Podcast

server storage I/O data infrastructure trends

By Greg Schulzwww.storageioblog.com November 30, 2017

In this Server StorageIO podcast episode New York Times CTO / CIO Nick Rockwell (@nicksrockwell) joins me for a conversation discussing Digital, Business and IT transformation, Serverless Life Beyond DevOps and related topics.

In our conversation we discuss challenges with metrics, understanding value vs. cost particular for software, Nicks perspective as both a CIO and CTO of the New York Times, importance of IT being involved and understanding the business vs. just being technology focused. We also discuss the bigger broader opportunity of serverless (aka micro services, containers) life beyond DevOps and how higher level business logic developers can benefit from the technology instead of just a DevOps for infrastructure focus. Buzzwords, buzz terms and themes include datacenter technologies, NY Times, data infrastructure, management, trends, metrics, digital transformation, tradecraft skills, DevOps, serverless among others.

.Gregs Server StorageIO Podcast

Check out Nicks post The Futile Resistance to Serverless here. Listen to the podcast discussion here (MP3 16 minutes and 50 seconds) as well as on iTunes here.

Where to learn more

Learn more about Oracle, Database Performance, Benchmarking along with other tools via the following links:

What this all means and wrap-up

Check out my discussion here (MP3) with Nick Rockwell as we discuss IT and business transition, metrics, software development, and serverless life beyond DevOps. Also available on 

Ok, nuff said, for now…

Cheers
Gs

Ok, nuff said, for now.

Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (vSAN and vCloud). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO. All Rights Reserved. StorageIO is a registered Trade Mark (TM) of Server StorageIO.

Old School, New School, Current and Back to School (With Poll)

Storage I/O trends

Old School, New School, Current and Back to School

Are you old school or new school?

If you are new school or old school, then will you be stuck on those school’s of thought or advanced to the current and future schools?

Old School

From the old school folks you will hear things along the lines of that is how we do or did it. Also you might hear things along the lines of lets use what we have as long as we can make it work to fix problems while learning from mistakes. Also from old school you may here things like new school is only focused on the newest latest greatest shiny technology. Not to mention themes such as we have to stick around and clean up and take care of the mess left when new schoolers move to their next focus.

New School

On the other hand from new school you may hear snarky comments about old school either in kidding and jest, as a way to put down to promote self up in status. Some other new school perspectives are focus on the newest technology that can be used wherever with focus on the tool, product or service as opposed to sometimes lack of focus on the problem to address. Another theme can be don’t worry about the future, we will either throw away what we have and get something new, or leave it up to somebody else to take care, after all, the old schoolers are good at doing that.

Current and Future School

Storage I/O trends

Then there are the current and future schoolers that are hybrid, combing the best of old-school leveraging their experiences with openness to explore new things of the new schoolers. The current or future schoolers are a blend of risk-averse yet willing to explore and find new ways to fix problems vs. simply moving, masking or leaving issues behind. The new or current schoolers are keen on learning lessons and mistakes of the past to avoid making them in the future.

Likewise they are also dialed into using both new and old tools, technologies and techniques in new ways vs. simply using new things in old ways. Another characteristics of the new or future schoolers is that they are open and willing to create converged teams to leverage converged technologies. Not only are they dialed into the new technology, trends and techniques, they are also dialed into how to use them for different things, situations and apply to business or other needs as opposed to just a focus on the tech.

This means that they are willing and interested in learning other skills, crafts capabilities vs. creating old or new silos or fiefdoms of technology. These new schoolers could care less who is a cloud, virtual, server, storage, networking, database, applications, backup, security, hardware or software person as they are focused on all of those as data infrastructure professionals.

What this all means

Stay in School and be a student of the game

Some of you might be old school while others are may be new school or what ever is current trendy and cool. However new schoolers to become future or current schoolers can learn from the old schoolers. Likewise the old schoolers can learn a new thing or two as well as help transfer some knowledge experience to the new schoolers to become future schoolers. Granted old schoolers can settle in to their comfort zone while new schoolers can stay out front of the curve and both watch the rise of the new and future schoolers.

Are you old school, new school, current or no school, cast your vote and see results below:

Some more reading:

Who or what is your sphere of influence?
How many degrees separate you and your information?
Technology buying, do you decide on G2 or GQ?
What does gaining industry traction or adoption mean too you?
Industry adoption vs. industry deployment, is there a difference?
Pulling Together a Converged Team
People, Not Tech, Prevent IT Convergence

Ok, nuff said (for now)

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Small Medium Business (SMB) IT continues to gain respect, what about SOHO?

Storage I/O trends

Blog post: Small Medium Business (SMB) IT continues to gain respect, what about SOHO?

Note that in Information Technology (IT) conversations there are multiple meanings for SMB including Server Message Block aka Microsoft Windows CIFS (Common Internet File System) along with its SAMBA implementation, however for this piece the context is Small Medium Business.

A decade or so ago, mention SMB (Small Medium Business) to many vendors, particular those who were either established or focused on the big game enterprise space and you might have gotten a condescending look or answer if not worse.

In other words, a decade ago the SMB did not get much respect from some vendors and those who followed or covered them.

Fast forward to today and many of those same vendors along with their pundits and media followers have now gotten their SMB grove, lingo, swagger or social media footsteps, granted for some that might be at the higher end of SMB also known as SME (Small Medium Enterprise).

Today in general the SMB is finally getting respect and in some circles its down right cool and trendy vs. being perceived as old school, stodgy large enterprise. Likewise the Remote Office Branch Office (ROBO) gained more awareness and coverage a few years back which while the ROBO buzz has subsided, the market and opportunities are certainly there.

What about Small Office Home Office (SOHO) today?

I assert that SOHO today is getting the same lack of respect that SMB in general received a decade ago.

IMHO the SOHO environment and market today is being treated with a similar lack of respect that the larger SMB received a decade ago.

Granted there are some vendors and their followings who are seeing the value and opportunity, not to mention market size potential of expanding their portfolios, not to mention routes to markets to meet their different needs of the SOHO.

relative enterprise sme smb soho positioning

What is the SOHO market or environment

One of the challenges with SMB, SOHO among other classifications are just that, the classifications.

Some classificaitons are based on number of employees, others on number of servers or workstations, while others are based on revenue or even physical location.

Meanwhile some are based on types of products, technologies or tools while others are tied to IT or general technology spending.

Some confuse the SOHO space with the consumer market space or sector which should not be a surprise if you view market segments as enterprise, SMB and consumer. However if you take a more pragmatic approach, between true consumer and SMB space, there lies the SOHO space. For some the definitions of what is consumer, SOHO, SMB, SME and enterprise (among others) will be based on number of employees, or revenue amount. Yet for others the categories may be tied to IT spending (e.g. price bands), number of workstations, servers, storage space capacity or some other metric. On the other hand some definitions of what is consumer vs. SOHO vs. SMB vs. SME or enterprise will be based on product capabilities, size, feature function and cost among other attributes.

Storage I/O trends

Understanding the SOHO

Keep in mind that SOHO can also overlap with Remote Office Branch Office (ROBO), not to mention blend with high-end consumer (prosumer) or lower bounds of SMB.

Part of the challenge (or problem) is that many confuse the Home Office or HO aspect of SOHO as being consumer.

Likewise many also confuse the Small Office or SO part of SOHO as being just the small home office or the virtual office of a mobile worker.

The reality is that just as the SMB space has expanded, there is also a growing area just above where consumer markets exist and where many place the lower-end of SMB (e.g. the bottom limits of where the solutions fit).

First keep in mind that many put too much focus and mistakenly believe that the HO or Home Office part of SOHO means that this is just a consumer focused space.

The reality is that while the HO gets included as part of SOHO, there is also the SO or Small Office which is actually the low-end of the SMB space.

Keep in mind that there are more:
SOHO than SMB
SMB than SME
SME than enterprise
F500 (Fortune 500) than F100
F100 than F10 and so forth.

Here is my point

SOHO does not have to be the Rodney Dangerfield of IT (e.g. gets no respect)!

If you jumped on the SMB bandwagon a decade ago, start paying attention to what’s going on with the SOHO or lower-end SMB sector. The reasons are simple, just as SMBs can grow up to be larger SMBs or SME or enterprise, SOHOs can also evolve to become SMBs either in business size, or in IT and data infrastructure needs, requirements.

For those who prefer (at least for now) look down upon or ignore the SOHO similar to what was done with SMB before converting to SMBism, do so at your own risk.

However let me be clear, this does not mean ignore or shift focus and thus disrupt or lose coverage of other areas, rather, extend, expand and at least become aware of what is going on in the SOHO space.

Ok, nuff said (for now)

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Hardware, Software, what about Valueware?

StorageIO industry trends cloud, virtualization and big data

I am surprised nobody has figured out how to use the term valueware to describe their hardware, software or services solutions, particular around cloud, big data, little data, converged solution stacks or bundles, virtualization and related themes.

Cloud virtualization storage and networking building blocks image
Cloud and virtualization building blocks transformed into Valueware

Note that I’m referring to IT hardware and not what you would usually find at a TrueValue hardware store (disclosure, I like to shop there for things to innovate with and address the non IT to do project list).

Instead of value add software or what might otherwise be called an operating system (OS), or middleware, glue, hypervisor, shims or agents, I wonder who will be first to use valueware? Or who will be the first to say they were the first to articulate the value of their industry unique and revolutionary solution using valueware?

Cloud and convergence stack image from Cloud and Virtual Data Storage Networking Book

For those not familiar, converged solution stack bundles combine server, storage and networking hardware along with management software and other tools in a prepackaged solution from the same or multiple vendors. Examples include Dell VIS (not to be confused with their reference architectures or fish in Dutch), VCE or EMC vBlocks, IBM Puresystems, NetApp FlexPods and Oracle Exaboxes among others.

Converged solution or cloud bundle image from Cloud and Virtual Data Storage Networking Book

Why is it that the IT or ICT (for my European friends) industries are not using valueware?

Is Valueware not being used because it has not been brought to their attention yet or part of anybody’s buzzword bingo list or read about in an industry trade rag (publication) or blog (other than here) or on twitter?

Buzzword bingo image

Is it because the term value in some marketers opinion or view their research focus groups associate with being cheap or low-cost? If that is the case, I wonder how many of those marketing focus groups actually include active IT or ICT professionals. If those research marketing focus groups contact practicing IT or ICT pros, then there would be a lower degree of separation to the information, vs. professional focus group or survey participants who may have a larger degree of separation from practioneers.

Degrees of seperation image

Depending on who uses valueware first and how used, if it becomes popular or trendy, rest assured there would be bandwagon racing to the train station to jump on board the marketing innovation train.

Image and video with audio of train going down the tracks

On the other hand, using valueware could be an innovative way to help articulate soft product value (read more about hard and soft product here). For those not familiar, hard product does not simply mean hardware, it includes many technologies (including hardware, software, networks, services) that combined with best practices and other things to create a soft product (solution experience).

Whatever the reason, I am assuming that valueware is not going to be used by creative marketers so let us have some fun with it instead.

Let me rephrase that, let us leave valueware  alone, instead look at the esteemed company it is in or with (some are for fun, some are for real).

  • APIware (having some fun with those who see the world via APIs)
  • Cloudware (not to be confused with cloud washing)
  • Firmware (software tied to hardware, is it hardware or software? ;) )
  • Hardware (something software, virtualization and clouds run on)
  • Innovationware (not to be confused with a data protection company called Innovation)
  • Larryware (anything Uncle Larry wants it to be)

Image of uncle larry aka Larry Elison taking on whomever or whatever

  • Marketware (related to marketecture)
  • Middleware (software to add value or glue other software together)
  • Netware (RIP Ray Noorda)
  • Peopleware (those who use or support IT and cloud services)
  • Santaware (come on, tis the season right)
  • Sleepware (disks and servers spin down to sleep using IPM techniques)
  • Slideware (software defined marketing presentations)
  • Software (something that runs on hardware)
  • Solutionware (could be a variation of implementation of soft product)
  • Stackware (something that can also be done with Tupperware)
  • Tupperware (something that can be used for food storage)
  • Valueware (valueware.us points to this page, unless somebody wants to buy or rent it ;) )
  • Vaporware (does vaporware actually exist?)

More variations can be added to the above list, for example substituting ware for wear. However, I will leave that up to your own creativity and innovation skills.

Let’s see if anybody starts to use Valueware as part of their marketware or value proposition slideware pitches, and if you do use it, let me know, be happy to give you a shout out.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Various cloud, virtualization, server, storage I/O poll’s

The following are a collection of on-going industry trends and perspectives poll’s pertaining to server, storage, IO, networking, cloud, virtualization, data protection (backup, archive, BC and DR) among other related themes and topics.

In addition to those listed below, check out the comments section where additional poll’s are added over time.

Storage I/O Industry Trends and Perspectives

Here is a link to a poll as a follow-up to a recent blog post Are large storage arrays dead at the hands of SSD? (also check these posts pertaining to storage arrays and SSD and flash SSD’s emerging role).

Poll: Are large storage arrays day’s numbered?

Poll: What’s your take on magnetic tape storage?

Poll: What do you think of IT clouds?

Poll: Who is responsible for cloud storage data loss?

Poll: What are the most popular Zombie technologies?

Storage I/O Industry Trends and Perspectives

Poll: What’s your take on OVA and other alliances?

Poll: Where is most common form or concern of vendor lockin?

Poll: Who is responsible for, or preventing vendor lockin?

Poll: Is vendor lockin a good or bad thing?

Poll: Is IBM V7000 relevant?

Storage I/O Industry Trends and Perspectives

Poll: What is your take on EMC and NetApp on similar tracks or paths?

Poll: What’s your take on RAID still being relevant?

Poll: What do you see as barriers to converged networks?

Poll: Who are you?

Poll: What is your preferred converged network?

Storage I/O Industry Trends and Perspectives

Poll: What is your converged network status?

Poll: Are converged networks in your future?

Poll: What do you think were top 2009 technologies, events or vendors?

Poll: What technologies, events, products or vendors did not live up to 2009 predictions?

Storage I/O Industry Trends and Perspectives

Poll: What do you think of IT clouds?

Poll: What is your take on the new FTC blogger disclosure guidelines?

Poll: Is RAID dead?

Poll: When will you deploy Windows 7? Note: I upgraded all my systems to Windows 7 during summer of 2011

Poll: EMC and Cisco VCE, what does it mean?

Poll: Is IBM XIV still relevant?

Storage I/O Industry Trends and Perspectives

Note: Feel free to share, use and make reference to the above poll’s and their results however please remember to attribute the source.

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

A conversation from SNW 2011 with Jenny Hamel

Here (.qt) and here (.wmv) is a video from an interview that I did with Jenny Hamel (@jennyhamelsd6) during the Fall 2011 SNW event in Orlando Florida.

audio

Topics covered during the discussion include:

  • Importance of metrics that matter for gaining and maintaining IT situational awareness
  • The continued journey of IT to improve customer service delivery in a cost-effective manner
  • Reducing cost and complexity without negatively impacting customer service experience
  • Participating in SNW and SNIA for over ten years on three different continents

Industry Trends and Perspectives

  • Industry trends, buzzword bingo (SSD, cloud, big data, virtualization), adoption vs. deployment
  • Increasing efficiency along with effectiveness and productivity
  • Stretching budgets to do more without degrading performance or availability
  • How customers can navigate their way around various options, products and services
  • Importance of networking at events such as SNW along with information exchange and learning
  • Why data footprint reduction is similar to packing smartly when going on a journey
  • Cloud and Virtual Data Storage Networking (now available on Kindle and other epub formats)

View the video from SNW fall 2011 here (.qt) or here (.wmv).

audio

Check out other videos and pod casts here or at StorageioTV.com

Speaking of industry trends, check out the top 25 new posts from 2011, along with the top 25 all time posts and my comments (predictions) for 2012 and 2013.

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Check out these top 50 IT blogs

The other day I saw something come in via the net about a top 50 IT blog list from Biztech Magazine, so being curious I clicked on the link (after making sure that it was safe).

To my surprise, I saw my blog (aka Gregs StorageIOblog) listed near the top (they sorted by blog name order) of the top 50 IT blog sites that they listed.

Must-Read IT Blog

Im honored to have been included in such an esteemed and diverse list of blogs spanning various technologies, topics and IT focus areas.

Congratulations to all that made the list as well as others blogs that you will want to add to your reading lists including those mentioned over on Calvin Zitos (aka @hpstorageguy) blog.

Check out the top 50 IT blog list here.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Buzzword Bingo and Acronym Update V2.011

R U (e.g. Are you) JASSD about JACD or do you have a case of JAID and JACBUS?

Will RAID RAIN on your cloud parade?

For those who like to keep up on buzzwords (for buzzword bingo) and acronyms, perhaps even FTW (e.g. For the Win), here are some old and new, fun and real ones to ponder.

As to which are real or new, fun or old, I will leave that up to you.

  • BD = Business Development or Big Data or Backup Device
  • CEO = Chief Evangelist Officer or Change Everything Often
  • CJO = Chief Jailable Officer or anyone who is a legal Chief of a company
  • CMO = Creative Movie Officer or Chief Marketing Officer (same thing)
  • CNOC = Cloud network operations center
  • CPOP = Cloud point of presence aka cloud gateway, cloud appliance, cloud middle ware, cloud shims
  • DC = Direct Current or Diet Coke or Data Center
  • DTDS+ = Disaster Tolerant Disk Subsystem (Plus)
  • EMC = Entertaining Movie Creations
  • HP = Has printers and PCs
  • IBM = Itty Bitty Machine company or I Buy Mainframes
  • iHop = International House of pancakes or iPhone bouncing on floor
  • JACBUS = Just Another Cloud Backup Service
  • JACD = Just Another Cloud Device
  • JAFD = Just Another Flash Device
  • JAiD = Just Another iSCSI Device or Just Another iProduct Device
  • JAM = Producer of Tree size SRM tools or a U.S. concert promoter
  • JASSD = Just Another SSD
  • MIA = Missing In Action or airport code for Miami International Airport
  • MSP = My Storage Please or Minneapolis St. Paul Airport code
  • NetApp = Neat effective technology And product portfolio
  • PIROMA = Ask someone you know who has been in capacity planning
  • RAID = Redundant Array of Independent Disks or bug spray
  • RAIN = Redundant Array of Independent Nodes or something that falls from the clouds
  • RPD = Revenue prevention department: Groups, entities or management layers that get in the way of getting results done
  • Truth Squads = Teams representing various vendors or organizations that try to get you to see things their way
  • WATN = Where Are They Now: Former vendors or service providers that are now MIA
  • XaaS = Plug in what ever you like for X as a Service

Ok, nuff said and fun for now

Cheers
Gs

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Green IT goes mainstream: What about data storage environments?

I recently did an interview with the folks over at Infortrend (a RAID storage company) discussing various industry trends and perspectives including RAID, data footprint reduction (DFR) as well as Green IT including how the Green Gap.

The Green Gap is the disconnect between common messaging around carbon and environment vs. IT and business productivity sustainment challenges that continues to result in confusion along with missed opportunities.

  • There is no such thing as a data or information recession
  • Organizations of all size will continue to have to support growth in a denser fashion
  • Doing more in a denser manner also means acquiring as well as managing more usable IT resources per dollar spent
  • Optimization and data footprint reduction (DFR) expands focus from reduction efficiency to productivity effectiveness
  • Energy efficiency shifts from avoidance to energy effectiveness where more work is done to support business productivity and sustainment
  • RAID is alive however it continues to evolve as well as leveraged in conjunction with other techniques

Here is the link to the first of a two part series where you can read my comments on how many organizations are missing out on economic as well as business sustainability benefits due to confusion and the Green Gap among other topics.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

SANtas IT elf limited time discount

I received a note from Robin, one of SANtas IT elfs over at Shop Timberland.

Robin said to pass along this information about the Timberland Friends and Family Event, Share the savings that starts Thursday December 2nd through Monday December 6th.

Like many of you, I get tons of promotion material or spam. This however came from someone I have meet face to face who also happens to be one of SANtas IT elfs, not to mention that Im also an existing customer of theirs (that was a disclosure BTW…).

With the current holiday shopping season coupled with a common IT theme of stretching budgets, doing more with what you have or less as well as reducing costs, those also seemed like good reasons for sharing this info.

Best that I can tell, you will not be finding any of Timberlands servers, storage, networking hardware or software involved in the sale other than supporting the transactions, however it is a good opportunity for other items at their online or traditional stores.

Here is how it works, quite simple actually.

Go to for example the online store, select the items you are looking for, add them to your virtual shopping cart, then when you go to check out, you will see a box

where you will enter
jsaEJ8M3pjK to receive up to 40 percent off on the online or 30 percent at stores.

Want to see the additional details of what was sent to me, read below (note I redacted Robins full name and contact so that he does not get spammed and placed his note in italics).

 

All,

Here is the official email with the promotional code. 

If you are hesitating to pass it on, not wanting to take advantage, banish the thought!  Once again there is a competition going on here to see whose code is used the most, so if you know other people who may be interested in this discount, by all means share!

Happy Holidays to all –

Robin (One of SANtas IT elfs at Timberland)

From: Shop Timberland
Sent: Tuesday, November 30, 2010 9:51 AM
To: SANtas IT Elf aka Robin
Subject: Timberland Friends & Family Event. Share the savings.

FRIENDS & FAMILY SAVINGS start Thursday 12/2

Use my personal event promo code to save: jsaEJ8M3pjK

Shop Timberland Sale

Online at timberland.com use MY PERSONAL EVENT PROMO CODE (above) for savings.
To redeem in store – Print the email or show to a store associate on your mobile phone. Coupon Code: 500064

Shop early for best selection. Share this special discount with your friends & family.

Find a store near you or call 1-888-802-9947 to redeem this special offer. Or take advantage of special hours in our company store located at 200 Domain Drive, Stratham, NH.
Stratham company store hours:
Monday – Thursday: 9 – 5:30
Friday/Saturday: 9 – 5
Sunday: 12 – 5

If you received this email from a friend and would like to subscribe to our email list, click here.

* 40% off at Timberland® Specialty Stores and at timberland.com in the US only. Expires December 6, 2010. Must redeem at time of purchase. Valid on in-stock merchandise only; not valid on prior purchases. Excludes boot style #10061, 15551, 10025, custom footwear orders, Gift Cards, Timberland Boot Company® Elite Collection, Abington Collection, and non-Timberland branded merchandise. See website for details. Cannot be combined with any other coupon or discount offers. Void where prohibited. We reserve the right to limit quantities. Timberland reserves the right to cancel orders arising from pricing, promotions, or other errors. Free ground shipping on orders of $150 or more not valid in Alaska or Hawaii. Free returns not valid on custom footwear orders.

** 30% off at Timberland® Factory Stores offer valid through December 6, 2010 in the US only. Must redeem at time of purchase. Valid on in-stock merchandise only; not valid on prior purchases. Excludes boot style #10061, 10025, Gift Cards, and non-Timberland branded merchandise. Cannot be combined with any other coupon or discount offers. Void where prohibited.

Timberland.com is not directed to children under age 13. Timberland,  and Timberland Boot Company are trademarks of The Timberland Company. All other trademarks or logos used in this copy are the property of their respective owners. © 2010 The Timberland Company. All rights reserved. The Timberland Company, 200 Domain Dr., Stratham, NH, 03885.

 

There you have it.

Now, I wonder if I will recieve a similar note from my Amazon and other SANtas IT elfs contacts, hmmm……

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Upcoming Event: Industry Trends and Perspective European Seminar

Event Seminar Announcement:

IT Data Center, Storage and Virtualization Industry Trends and Perspective
June 16, 2010 Nijkerk, GELDERLAND Netherlands

Event TypeTraining/Seminar
Event TypeSeminar Training with Greg Schulz of US based Server and StorageIO
SponsorBrouwer Storage Consultancy
Target AudienceStorage Architects, Consultants, Pre-Sales, Customer (technical) decison makers
KeywordsCloud, Grid, Data Protection, Disaster Recovery, Storage, Green IT, VTL, Encryption, Dedupe, SAN, NAS, Backup, BC, DR, Performance, Virtualization, FCoE
Location and VenueAmpt van Nijkerk Berencamperweg
Nijkerk, GELDERLAND NL
WhenWed. June 16, 2010 9AM-5PM Local
Price€ 450,=
Event URLLinkedIn: https://storageioblog.com/book4.html
ContactGert Brouwer
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Phone: +31-33-246-6825
Fax: +31-33-245-8956
Cell Phone: +31-652-601-309

info@brouwerconsultancy.com

AbstractGeneral items that will be covered include: What are current and emerging macro trends, issues, challenges and opportunities. Common IT customer and IT trends, issues and challenges. Opportunities for leveraging various current, new and emerging technologies, techniques. What are some new and improved technologies and techniques. The seminar will provide insight on how to address various IT and data storage management challenges, where and how new and emerging technologies can co-exist as well as compliment installed resources for maximum investment protection and business agility. Additional themes include cost and storage resource management, optimization and efficiency approaches along with where and how cloud, virtualizaiton and other topics fit into existing environments.

Buzzwords and topics to be discussed include among others: FC and FCoE, SAS, SATA, iSCSI and NAS, I/O Vritualization (IOV) and convergence SSD (Flash and RAM), RAID, Second Generation MAID and IPM, Tape Performance and Capacity planning, Performance and Capacity Optimization, Metrics IRM tools including DPM, E2E, SRA, SRM, as Well as Federated Management Data movement and migration including automation or policy enabled HA and Data protection including Backup/Restore, BC/DR , Security/Encryption VTL, CDP, Snapshots and replication for virtual and non virtual environments Dynamic IT and Optimization , the new Green IT (efficiency and productivity) Distributed data protection (DDP) and distributed data caching (DDC) Server and Storage Virtualization along with discussion about life beyond consolidation SAN, NAS, Clusters, Grids, Clouds (Public and Private), Bulk and object based Storage Unified and vendor prepackaged stacked solutions (e.g. EMC VCE among others) Data footprint reduction (Servers, Storage, Networks, Data Protection and Hypervisors among others.

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

Hard product vs. soft product

In the IT industry space and data storage or computers and servers particularly so, mention hard product or software product and what comes to mind?

How about physical vs. virtual servers or storage, hardware vs. software solutions, products vs. services?

By contrast, in the aviation and airline industry among others, mention hard vs. soft product and there is a slight variation, which is the difference between one providers service delivery experience.

For example, two or more different airlines or carriers may fly the same aircraft perhaps even with the same engines, instrumentation, navigation electronics and base features, all part of the hard product.

However, their hard product could vary by type of seats, spacing or pitch along with width, overhead luggage room, Video on Demand (VoD) or In Flight Entertainment (IFE) as well as different cabin treatments (carpeting, wall coverings) and galley configurations. Even in scenarios where carriers have the same equipment and hard product, their soft product can differ.

Example of a Soft Product, that is service (or lack there of) being delivered

Example of a Soft Product (Service or lack there of being delivered)

The soft product is the service delivery experience including by the cabin crew (flight attendants and pursers), food (or lack of), beverage, presentation and so forth. Also part of the soft product can be how seats are allocated or available for selection, boarding process and other items that contribute to the overall customer experience.

This all got me thinking on a recent flight where the hard product (e.g. aircraft) of a particular carrier was identical; however given transitions taking place, the soft product still differed as was not fully integrated or merged yet. What the experience got me thinking about is that in IT, customers or solution providers can buy the same technology or hard product (hardware, software, services) from the same suppliers yet present different soft products or service experience to their customers.

Example IT hard product (hardware and software) delivering soft product services

IT equipment being used for delivery of different soft products

Im sure that some of the cloud crowd cheerleaders might even jump up and down and claim that is the benefit of using managed service producers or similar services to obtain a different soft product. And while that may be true in some instances, it is also true that different traditional IT organizations are able to craft and deploy various types of soft products to their customers to meet different service requirements, cost or economic objectives using the same technology used by others.

A different example of hard vs soft product is a site I have visited that has mainframes, windows and open systems servers whose business requires a soft product that is highly available, reliable, flexible, fast and affordable. Needless to say, in that environment, some of the open systems including windows platforms can have reliability close to if not equal to the mainframes.

Example IT hard product (hardware and software) delivering soft product services
IT equipment being used for delivery of different soft products

What is even more amazing is that no special or different hard products (e.g. servers, storage, networks or software) are being used to achieve those services objectives. Rather it is the soft product that achieves the results in terms of how the techniques are used and managed. Likewise I have heard of other environments that have mixed mainframe and open systems, using common hard products as other organizations yet whose soft product is not as robust or reliable as others. If using the same hard product that is same software, hardware, networks and services, how could the soft product be any less robust?

The answer is that good and reliable technology is important, however the technology is only as good as how it is managed, configured, monitored and deployed centering on processes, procedures and best practices.

Next time you are on an airplane, or, using some other service that leverages common technologies (hardware or software or networks) take a moment to look around at the soft product and how the service experience of a common hard product can vary. That is, using common technology, how can various best practices, policies and operating principals to meet diverse service requirements differ to meet demand as well as economic requirements.

What is your take and experience on different hard vs soft products in or around IT?

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Data Center I/O Bottlenecks Performance Issues and Impacts

This is an excerpt blog version of the popular Server and StorageIO Group white paper "IT Data Center and Data Storage Bottlenecks" originally published August of 2006 that is as much if not more relevant today than it was in the past.

Most Information Technology (IT) data centers have bottleneck areas that impact application performance and service delivery to IT customers and users. Possible bottleneck locations shown in Figure-1 include servers (application, web, file, email and database), networks, application software, and storage systems. For example users of IT services can encounter delays and lost productivity due to seasonal workload surges or Internet and other network bottlenecks. Network congestion or dropped packets resulting in wasteful and delayed retransmission of data can be the results of network component failure, poor configuration or lack of available low latency bandwidth.

Server bottlenecks due to lack of CPU processing power, memory or under sized I/O interfaces can result in poor performance or in worse case scenarios application instability. Application including database systems bottlenecks due to excessive locking, poor query design, data contention and deadlock conditions result in poor user response time. Storage and I/O performance bottlenecks can occur at the host server due to lack of I/O interconnect bandwidth such as an overloaded PCI interconnect, storage device contention, and lack of available storage system I/O capacity.

These performance bottlenecks, impact most applications and are not unique to the large enterprise or scientific high compute (HPC) environments. The direct impact of data center I/O performance issues include general slowing of the systems and applications, causing lost productivity time for users of IT services. Indirect impacts of data center I/O performance bottlenecks include additional management by IT staff to trouble shoot, analyze, re-configure and react to application delays and service disruptions.


Figure-1: Data center performance bottleneck locations

Data center performance bottleneck impacts (see Figure-1) include:

  • Under utilization of disk storage capacity to compensate for lack of I/O performance capability
  • Poor Quality of Service (QoS) causing Service Level Agreements (SLA) objectives to be missed
  • Premature infrastructure upgrades combined with increased management and operating costs
  • Inability to meet peak and seasonal workload demands resulting in lost business opportunity

I/O bottleneck impacts
It should come as no surprise that businesses continue to consume and rely upon larger amounts of disk storage. Disk storage and I/O performance fuel the hungry needs of applications in order to meet SLAs and QoS objectives. The Server and StorageIO Group sees that, even with efforts to reduce storage capacity or improve capacity utilization with information lifecycle management (ILM) and Infrastructure Resource Management (IRM) enabled infrastructures, applications leveraging rich content will continue to consume more storage capacity and require additional I/O performance. Similarly, at least for the next few of years, the current trend of making and keeping additional copies of data for regulatory compliance and business continue is expected to continue. These demands all add up to a need for more I/O performance capabilities to keep up with server processor performance improvements.


Figure-2: Processing and I/O performance gap

Server and I/O performance gap
The continued need for accessing more storage capacity results in an alarming trend: the expanding gap between server processing power and available I/O performance of disk storage (Figure-2). This server to I/O performance gap has existed for several decades and continues to widen instead of improving. The net impact is that bottlenecks associated with the server to I/O performance lapse result in lost productivity for IT personal and customers who must wait for transactions, queries, and data access requests to be resolved.

Application symptoms of I/O bottlenecks
There are many applications across different industries that are sensitive to timely data access and impacted by common I/O performance bottlenecks. For example, as more users access a popular file, database table, or other stored data item, resource contention will increase. One way resource contention manifests itself is in the form of database “deadlock” which translates into slower response time and lost productivity. 

Given the rise and popularity of internet search engines, search engine optimization (SEO) and on-line price shopping, some businesses have been forced to create expensive read-only copies of databases. These read-only copies are used to support more queries to address bottlenecks from impacting time sensitive transaction databases.

In addition to increased application workload, IT operational procedures to manage and protect data help to contribute to performance bottlenecks. Data center operational procedures result in additional file I/O scans for virus checking, database purge and maintenance, data backup, classification, replication, data migration for maintenance and upgrades as well as data archiving. The net result is that essential data center management procedures contribute to performance challenges and impacting business productivity.

Poor response time and increased latency
Generally speaking, as additional activity or application workload including transactions or file accesses are performed, I/O bottlenecks result in increased response time or latency (shown in Figure-3). With most performance metrics more is better; however, in the case of response time or latency, less is better.  Figure-3 shows the impact as more work is performed (dotted curve) and resulting I/O bottlenecks have a negative impact by increasing response time (solid curve) above acceptable levels. The specific acceptable response time threshold will vary by applications and SLA requirements. The acceptable threshold level based on performance plans, testing, SLAs and other factors including experience serves as a guide line between acceptable and poor application performance.

As more workload is added to a system with existing I/O issues, response time will correspondingly decrease as was seen in Figure-3. The more severe the bottleneck, the faster response time will deteriorate (e.g. increase) from acceptable levels. The elimination of bottlenecks enables more work to be performed while maintaining response time below acceptable service level threshold limits.


Figure-3: I/O response time performance impact

Seasonal and peak workload I/O bottlenecks
Another common challenge and cause of I/O bottlenecks is seasonal and/or unplanned workload increases that result in application delays and frustrated customers. In Figure-4 a workload representing an eCommerce transaction based system is shown with seasonal spikes in activity (dotted curve). The resulting impact to response time (solid curve) is shown in relation to a threshold line of acceptable response time performance. For example, peaks due holiday shopping exchanges appear in January then dropping off increasing near mother’s day in May, then back to school shopping in August results in increased activity as does holiday shopping starting in late November.


Figure-4: I/O bottleneck impact from surge workload activity

Compensating for lack of performance
Besides impacting user productivity due to poor performance, I/O bottlenecks can result in system instability or unplanned application downtime. One only needs to recall recent electric power grid outages that were due to instability, insufficient capacity bottlenecks as a result of increased peak user demand.

I/O performance improvement approaches to address I/O bottlenecks have been to do nothing (incur and deal with the service disruptions) or over configure by throwing more hardware and software at the problem. To compensate for lack of I/O performance and counter the resulting negative impact to IT users, a common approach is to add more hardware to mask or move the problem.

However, this often leads to extra storage capacity being added to make up for a short fall in I/O performance. By over configuring to support peak workloads and prevent loss of business revenue, excess storage capacity must be managed throughout the non-peak periods, adding to data center and management costs. The resulting ripple affect is that now more storage needs to be managed, including allocating storage network ports, configuring, tuning, and backing up of data. This can and does result in environments that have storage utilization well below 50% of their useful storage capacity. The solution is to address the problem rather than moving and hiding the bottleneck elsewhere (rather like sweeping dust under the rug).

Business value of improved performance
Putting a value on the performance of applications and their importance to your business is a necessary step in the process of deciding where and what to focus on for improvement. For example, what is the value of reducing application response time and the associated business benefit of allowing more transactions, reservations or sales to be made? Likewise, what is the value of improving the productivity of a designer or animator to meet tight deadlines and market schedules? What is business benefit of enabling a customer to search faster for and item, place an order, access media rich content, or in general improve their productivity?

Server and I/O performance gap as a data center bottleneck
I/O performance bottlenecks are a wide spread issue across most data centers, affecting many applications and industries. Applications impacted by data center I/O bottlenecks to be looked at in more depth are electronic design automation (EDA), entertainment and media, database online transaction processing (OLTP) and business intelligence. These application categories represent transactional processing, shared file access for collaborative work, and processing of shared, time sensitive data.

Electronic design
Computer aided design (CAD), computer assisted engineering (CAE), electronic design automaton (EDA) and other design tools are used for a wide variety of engineering and design functions. These design tools require fast access to shared, secured and protected data. The objective of using EDA and other tools is to enable faster product development with better quality and improved worker productivity. Electronic components manufactured for the commercial, consumer and specialized markets rely on design tools to speed the time-to-market of new products as well as to improve engineer productivity.

EDA tools, including those from Cadence, Synopsis, Mentor Graphics and others, are used to develop expensive and time sensitive electronic chips, along with circuit boards and other components to meet market windows and suppler deadlines. An example of this is a chip vendor being able to simulate, develop, test, produce and deliver a new chip in time for manufacturers to release their new products based on those chips. Another example is aerospace and automotive engineering firms leveraging design tools, including CATIA and UGS, on a global basis relying on their suppler networks to do the same in a real-time, collaborative manner to improve productivity and time-to-market. These results in contention of shared file and data access and, as a work-around, more copies of data kept as local buffers.

I/O performance impacts and challenges for EDA, CAE and CAD systems include:

  • Delays in drawing and file access resulting in lost productivity and project delays
  • Complex configurations to support computer farms (server grids) for I/O and storage performance
  • Proliferation of dedicated storage on individual servers and workstations to improve performance

Entertainment and media
While some applications are characterized by high bandwidth or throughput, such as streaming video and digital intermediate (DI) processing of 2K (2048 pixels per line) and 4K (4096 pixels per line) video and film, there are many other applications that are also impacted by I/O performance time delays. Even bandwidth intensive applications for video production and other applications are time sensitive and vulnerable to I/O bottleneck delays. For example, cell phone ring tone, instant messaging, small MP3 audio, and voice- and e-mail are impacted by congestion and resource contention.

Prepress production and publishing requiring assimilation of many small documents, files and images while undergoing revisions can also suffer. News and information websites need to look up breaking stories, entertainment sites need to view and download popular music, along with still images and other rich content; all of this can be negatively impacted by even small bottlenecks.  Even with streaming video and audio, access to those objects requires accessing some form of a high speed index to locate where the data files are stored for retrieval. These indexes or databases can become bottlenecks preventing high performance storage and I/O systems from being fully leveraged.

Index files and databases must be searched to determine the location where images and objects, including streaming media, are stored. Consequently, these indices can become points of contention resulting in bottlenecks that delay processing of streaming media objects. When cell phone picture is taken phone and sent to someone, chances are that the resulting image will be stored on network attached storage (NAS) as a file with a corresponding index entry in a database at some service provider location. Think about what happens to those servers and storage systems when several people all send photos at the same time.

I/O performance impacts and challenges for entertainment and media systems include:

  • Delays in image and file access resulting in lost productivity
  • Redundant files and storage local servers to improve performance
  • Contention for resources causing further bottlenecks during peak workload surges

OLTP and business intelligence
Surges in peak workloads result in performance bottlenecks on database and file servers, impacting time sensitive OLTP systems unless they are over configured for peak demand. For example, workload spikes due to holiday and back-to-school shopping, spring break and summer vacation travel reservations, Valentines or Mothers Day gift shopping, and clearance and settlement on peak stock market trading days strain fragile systems. For database systems maintaining performance for key objects, including transaction logs and journals, it is important to eliminate performance issues as well as maintain transaction and data integrity.

An example tied to eCommerce is business intelligence systems (not to be confused with back office marketing and analytics systems for research). Online business intelligence systems are popular with online shopping and services vendors who track customer interests and previous purchases to tailor search results, views and make suggestions to influence shopping habits.

Business intelligence systems need to be fast and support rapid lookup of history and other information to provide purchase histories and offer timely suggestions. The relative performance improvements of processors shift the application bottlenecks from the server to the storage access network. These applications have, in some cases, resulted in an exponential increase in query or read operations beyond the capabilities of single database and storage instances, resulting in database deadlock and performance problems or the proliferation of multiple data copies and dedicated storage on application servers.

A more recent contribution to performance challenges, caused by the increased availability of on-line shopping and price shopping search tools, is low cost craze (LCC) or price shopping. LCC has created a dramatic increase in the number of read or search queries taking place, further impacting database and file systems performance. For example, an airline reservation system that supports price shopping while preventing impact to time sensitive transactional reservation systems would create multiple read-only copies of reservations databases for searches. The result is that more copies of data must be maintained across more servers and storage systems thus increasing costs and complexity. While expensive, the alternative of doing nothing results in lost business and market share.

I/O performance impacts and challenges for OLTP and business intelligence systems include:

  • Application and database contention, including deadlock conditions, due to slow transactions
  • Disruption to application servers to install special monitoring, load balance or I/O driver software
  • Increased management time required to support additional storage needed as a I/O workaround

Summary/Conclusion
It is vital to understand the value of performance, including response time or latency, and numbers of I/O operations for each environment and particular application. While the cost per raw TByte may seem relatively in-expensive, the cost for I/O response time performance also needs to be effectively addressed and put into the proper context as part of the data center QoS cost structure.

There are many approaches to address data center I/O performance bottlenecks with most centered on adding more hardware or addressing bandwidth or throughput issues. Time sensitive applications depend on low response time as workload including throughput increase and thus latency can not be ignored. The key to removing data center I/O bottlenecks is to find and address the problem instead of simply moving or hiding it with more hardware and/or software. Simply adding fast devices such as SSD may provide relief, however if the SSDs are attached to high latency storage controllers, the full benefit may not be realized. Thus, identify and gain insight into data center and I/O bottleneck paths eliminating issues and problems to boost productivity and efficiency.

Where to Learn More
Additional information about IT data center, server, storage as well as I/O networking bottlenecks along with solutions can be found at the Server and StorageIO website in the tips, tools and white papers, as well as news, books, and activity on the events pages. If you are in the New York area on September 23, 2009, check out my presentation on The Other Green – Storage Optimization and Efficiency that will touch on the above and other related topics. Download your copy of "IT Data Center and Storage Bottlenecks" by clicking here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Help Save a Life!

For those who have not seen or heard yet via one of the many different social networking venues, there is a person named Nick Glasgow age 28 who lives in the Bay Area who has Leukemia (AML).

Nick (See video here) is in need of a bone marrow transplant and needs your help. I don’t know Nick, however he works in the IT industry. Nick is 3/4 Caucasian and 1/4 Japanese – which is critical to the match. If you are, or know of anyone who might have this makeup, ask them to be tested to see if they are a match to be a donor.

I know many other people in the industry and in the social networking universe who are also all trying to help in anyway they can to get the word out about Nick.

Your help can be as simple as referring others to the site found at this link, or, checking to see if you are a match, or spreading the word about Nick.

An example of how people are helping out in addition to spreading the word, re-tweeting and emailing is Steve Duplessie, a fellow IT industry analyst and founder of the Enterprise Strategy Group.

Steve beet cancer several years ago and has pledged $5,000 to who ever ends as a match to help nick, as well as $5,000 to whom ever finds the person who matches Nick’s bone marrow type (see Steve’s blog for more information).

I would like to help and thus I have posted on Steve’s blog that I am pledging a plane ticket to whom ever is a match to go and be a donor for Nick, as well as plane ticket for whom ever finds the person to be a match to help Nick out.

Now, what can you do to help and what better way to start a memorial day weekend here in the U.S. or where ever you are in the world than to help someone else out and perhaps save a life.

UPDATE: Heres a link from Len Devanna with more information about helping out Nick Glasgow.

Cheers gs

Greg Schulz – Founder StorageIO, Author “The Green and Virtual Data Center” (CRC)

Technorati tags: Nick Glasgow, Steve Duplessie, IT, Leukemia, Len Devanna