Re visiting if IBM XIV is still relevant with V7000

Over the past couple of years I routinely get asked what I think of XIV by fans as well as foes in addition to many curious or neutral onlookers including XIV competitors, other analysts, media, bloggers, consultants as well as IBM customers, prospects, vars and business partners. Consequently I have done some blog posts about my thoughts and perspectives.

Its time again for what has turned out to be the third annual perspective or thoughts around IBM XIV and if it is still relevant as a result of the recent IBM V7000 (excuse me, I meant to say IBM Storwize V7000) storage system launch.

For those wanting to take a step back in time, here is an initial thought perspective about IBM and XIV storage from 2008, as well as the 2009 revisiting of XIV relevance post and the latest V7000 companion post found here.

What is the IBM V7000?

Here is a link to a companion post pertaining to the IBM V7000 that you will want to have a look at.

In a nut shell, the V7000 is a new storage system with built in storage virtualization or virtual storage if you prefer that leverages IBM developed software from its San Volume Controller (SVC), DS8000 enterprise system and others.

Unlike the SVC which is a gateway or appliance head that virtualizes various IBM and third party storage systems providing data movement, migration, copy, replication, snapshot and other agility or abstraction capabilities, the V7000 is a turnkey integrated solution.

By being a turnkey solution, the V7000 combines the functionality of the SVC as a basis for adding other IBM technologies including a GUI management tool similar to that found on XIV along with dedicated attached storage (e.g. SAS disk drives including fast, high capacity as well as SSD).

In other words, for those customer or prospects who liked XIV because of its management GUI interface, you may like the V7000.

For those who liked the functionality capabilities of the SVC however needed it to be a turnkey solution, you might like the V7000.

For those of you who did not like or competed with the SVC in the past, well, you know what to do.

BTW, for those who knew of Storwize the Data Footprint Reduction (DFR) vendor with real time compression that IBM recently acquired and renamed IBM Real time Compression, the V7000 does not contain any real time compression (yet).

What are my thoughts and perspectives?

In addition to the comments in the companion post found here, right now Im of the mind set that XIV does not fade away quietly into the sunset or take a timeout at the IBM technology rest and recuperation resort located on the beautiful someday isle.

The reason I think XIV will remain somewhat relevant for some time, (time to be determined of course) is that IBM has expended over the past two and half years significant resources to promote it. Those resources have included marketing time, messaging space and in some instances perhaps inadvertinly at the expense of other IBM storage solutions. Simiarly, a lot of time, money and effort have gone into business partner outreach to establish and keep XIV relevant with those commuities who in turn have gone to their customers to tell and sell the XIV story to some customers who have bought it.

Consequently or as a result of all of that investment, I would be surprised if IBM were simply to walk away from XIV at least near term.

What I do see as happening including some early indicators is that the V7000 (along with other IBM products) now will be getting equal billing, resources and promotional support. Weather this means the XIV division finally being assimilated into the mainstream IBM fold and on equal footing with other IBM products, or, that other IBM products being brought up to an elevated position of XIV is subject to interpretation and your own perception.

I expect to continue to see IBM teams and subsequently their distributors, vars and other business partners get more excited talking about the V7000 along with other IBM solutions. For example, SONAS for bulk, clustered and scale out NAS, DS8000 for high end, GMAS and Information Archive platforms as well as N and DS3K/DS4K/DS5K not to mentiuon the TS/TL backup and archive target platforms along with associated Tivoli software. Also, lets not forget about SVC among other IBM solutions including of course, XIV.

I would also not be surprised if some of the diehard XIV loyalist (e.g. sales and marketing reps that were faithful members of Moshe Yani army who appears to be MIA at IBM) pack up their bags and leave the IBM storage SANdbox in virtual protest. That is, refusing to be assimilated into the general IBM storage pool and thus leaving for Greener IT pastures elsewhere. Some will stick around discovering the opportunities associated with selling a broader more diverse product portfolio into their target accounts where they have spent time and resources to establish relationships or getting thier proverbial foot in the door.

Consequently, I think XIV remains somewhat relevant for now given all of the resources that IBM poured into it and relationships that their partner ecosystem also spent on establishing with the installed customer base.

However, I do think that the V7000 despite some confusion (here and here) around its recycled Storwize name that is built around the field proven SVC and other IBM technology has some legs. Those legs of the V7000 are both from a technology standpoint as well as a means to get the entire IBM systems and storage group energized to go out and compete with their primary nemesis (e.g. Dell, EMC, HP, HDS, NetApp and Oracle among others).

As has been the case for the past couple of years, lets see how this all plays out in a year or so from now. Meanwhile cast your vote or see the results of others as to if XIV remains relevant. Likewise, join in on the new poll below as to if the V7000 is now relevant or not.

Note: As with the ongoing is XIV relevant polling (above), for the new is the V7000 relevant polling (below) you are free to vote early, vote often, vote for those who cannot or that care not to vote.

Here are some links to read more about this and related topics:

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

August 2010 StorageIO News Letter

StorageIO News Letter Image
August 2010 Newsletter

Welcome to the August Summer Wrap Up 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the June 2010 edition building on the great feedback received from recipients.
Items that are new in this expanded edition include:

  • Out and About Update
  • Industry Trends and Perspectives (ITP)
  • Featured Article

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the August 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

While HP and Dell make counter bids, exclusive interview with 3PAR CEO David Scott

Last week Dell announced (read previous and related posts here) that they were buying 3PAR for $1.15B USD, then HP offered a counter bid, this morning Dell countered with a $1.6B USD bid only to be followed by HPs counter counter counter bid of $1.8B which almost seems like an Ebay autobid raising the question of what is the buy it now price.

Meanwhile, I was asked today to be the guest co host of the Storage Monkeys Infosmack Podcast with regular host Greg Knieriemen filling in for the regular co host Marc Farley who happens to be a 3PAR employee while we interviewed special guest CEO David Scott.

Click here to listen to this exclusive interview with 3PAR CEO David Scott during the midst of the bidding between HP and Dell for some insight into 3PAR, their technology as well as get an inside insight discussion with the man who is the current Belle of the Ball in this current IT industry merger and acquisition bidding battle along with related industry trends and perspective insight commentary.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Back to school shopping: Dude, Dell Digests 3PAR Disk storage

Dell

No sooner has the dust settled from Dells other recent acquisitions, its back to school shopping time and the latest bargain for the Round Rock Texas folks is bay (San Francisco) area storage vendor 3PAR for $1.15B. As a refresh, some of Dells more recent acquisitions including a few years ago $1.4B for EqualLogic, $3.9B for Perot systems not to mention Exanet, Kace and Ocarina earlier this year. For those interested, as of April 2010 reporting figures found here, Dell showed about $10B USD in cash and here is financial information on publicly held 3PAR (PAR).

Who is 3PAR
3PAR is a publicly traded company (PAR) that makes a scalable or clustered storage system with many built in advanced features typically associated with high end EMC DMX and VMAX as well as CLARiiON, in addition to Hitachi or HP or IBM enterprise class solutions. The Inserv (3PARs storage solution) combines hardware and software providing a very scalable solution that can be configured for smaller environments or larger enterprise by varying the number of controllers or processing nodes, connectivity (server attachment) ports, cache and disk drives.

Unlike EqualLogic which is more of a mid market iSCSI only storage system, the 3PAR Inserv is capable of going head to head with the EMC CLARiiON as well as DMC or VMAX systems that support a mix of iSCSI and Fibre Channel or NAS via gateway or appliances. Thus while there were occasional competitive situations between 3PAR and Dell EqualLogic, they for the most part were targeted at different market sectors or customers deployment scenarios.

What does Dell get with 3PAR?

  • A good deal if not a bargain on one of the last new storage startup pure plays
  • A public company that is actually generating revenue with a large and growing installed base
  • A seasoned sales force who knows how to sell into the enterprise storage space against EMC, HP, IBM, Oracle/SUN, Netapp and others
  • A solution that can scale in terms of functionality, connectivity, performance, availability, capacity and energy efficiency (PACE)
  • Potential route to new markets where 3PAR has had success, or to bridge gaps where both have played and competed in the past
  • Did I say a company with an established footprint of installed 3PAR Inserv storage systems and good list of marquee customers
  • Ability to sell a solution that they own the intellectual property (IP) instead of that of partner EMC
  • Plenty of IP that can be leveraged within other Dell solutions, not to mention combine 3PAR with other recently acquired technologies or companies.

On a lighter note, Dell picks up once again Marc Farley who was with them briefly after the EqualLogic acquisition who then departed to 3PAR where he became director of social media including launch of Infosmack on Storage Monkeys with co host Greg Knieriemen (@Knieriemen). Of course the twitter world and traditional coconut wires are now speculating where Farley will go next that Dell may end up buying in the future.

What does this mean for Dell and their data storage portfolio?
While in no ways all inclusive or comprehensive, table 1 provides a rough framework of different price bands, categories, tiers and market or application segments requiring various types of storage solutions where Dell can sell into.

 

HP

Dell

EMC

IBM

Oracle/Sun

Servers

Blade systems, rack mount, towers to desktop

Blade systems, rack mount, towers to desktop

Virtual servers with VMware, servers via vBlock servers via Cisco

Blade systems, rack mount, towers to desktop

Blade systems, rack mount, towers to desktop

Services

HP managed services, consulting and hosting supplemented by EDS acquisition

Bought Perot systems (an EDS spin off/out)

Partnered with various organizations and services

Has been doing smaller acquisitions adding tools and capabilities to IBM global services

Large internal consulting and services as well as Software as a Service (SaaS) hosting, partnered with others

Enterprise storage

XP (FC, iSCSI, FICON for mainframe and NAS with gateway) which is OEMed from Hitachi Japan parent of HDS

3PAR (iSCSI and FICON or NAS with gateway) replaces EMC CLARiiON or perhaps rare DMX/VMAX at high end?

DMX and VMAX

DS8000

Sun resold HDS version of XP/USP however Oracle has since dropped it from lineup

Data footprint impact reduction

Dedupe on VTL via Sepaton plus HP developed technology or OEMed products

Dedupe in OEM or partner software or hardware solutions, recently acquired Ocarina

Dedupe in Avamar, Datadomain, Networker, Celerra, Centera, Atmos. CLARiiON and Celerra compression

Dedupe in various hardware and software solutions, source and target, compression with Storwize

Dedupe via OEM VTLs and other sun solutions

Data preservation

Database and other archive tools, archive storage

OEM solutions from EMC and others

Centera and other solutions

Various hardware and software solutions

Various hardware and software solutions

General data protection (excluding logical or physical security and DLP)

Internal Data Protector software plus OEM, partners with other software, various VTL, TL and target solutions as well as services

OEM and resell partner tools as well as Dell target devices and those of partners. Could this be a future acquisition target area?

Networker and Avamar software, Datadomain and other targets, DPA management tools and Mozy services

Tivoli suite of software and various hardware targets, management tools and cloud services

Various software and partners tools, tape libraries, VTLs and online storage solutions

Scale out, bulk, or clustered NAS

eXtreme scale out, bulk and clustered storage for unstructured data applications

Exanet on Dell servers with shared SAS, iSCSI or FC storage

Celerra and ATMOS

IBM SONAS or N series (OEM from NetApp)

ZFS based solutions including 7000 series

General purpose NAS

Various gateways for EVA or MSA or XP, HP IBRIX or Polyserve based as well as Microsoft WSS solutions

EMC Celerra, Dell Exanet, Microsoft WSS based. Acquisition or partner target area?

Celerra

N Series OEMed from Netapp as well as growing awareness of SONAS

ZFS based solutions. Whatever happened to Procom?

Mid market multi protocol block

EVA (FC with iSCSI or NAS gateways), LeftHand (P Series iSCSI) for lowered of this market

3PAR (FC and iSCSI, NAS with gateway) for mid to upper end of this market, EqualLogic (iSCSI) for the lower end of the market, some residual EMC CX activity phases out over time?

CLARiiON (FC and iSCSI with NAS via gateway), Some smaller DMX or VMAX configurations for mid to upper end of this market

DS5000, DS4000 (FC and iSCSI with NAS via a gateway) both OEMed from LSI, XIV and N series (Netapp)

7000 series (ZFS and Sun storage software running on Sun server with internal storage, optional external storage)

6000 series

Scalable SMB iSCSI

LeftHand (P Series)

EqualLogic

Celerra NX, CLARiiON AX/CX

XIV, DS3000, N Series

2000
7000

Entry level shared block

MSA2000 (iSCSI, FC, SAS)

MD3000 (iSCSI, FC, SAS)

AX (iSCSI, FC)

DS3000 (iSCSI, FC, SAS), N Series (iSCSI, FC, NAS)

2000
7000

Entry level unified multi function

X (not to be confused with eXtreme series) HP servers with Windows Storage Software

Dell servers with Windows Storage Software or EMC Celerra

Celerra NX, Iomega

xSeries servers with Microsoft or other software installed

ZFS based solutions running on Sun servers

Low end SOHO

X (not to be confused with eXtreme series) HP servers with Windows Storage Software

Dell servers with storage and Windows Storage Software. Future acqustion area perhaps?

Iomega

 

 

Table 1: Sampling of various tiers, architectures, functionality and storage solution options

Clarifying some of the above categories in table 1:

Servers: Application servers or computers running Windows, Linux, HyperV, VMware or other applications, operating systems and hypervisors.

Services: Professional and consulting services, installation, break fix repair, call center, hosting, managed services or cloud solutions

Enterprise storage: Large scale (hundreds to thousands of drives, many front end as well as back ports, multiple controllers or storage processing engines (nodes), large amount of cache and equally strong performance, feature rich functionality, resilient and scalable.

Data footprint impact reduction: Archive, data management, compression, dedupe, thin provision among other techniques. Read more here and here.

Data preservation: Archiving for compliance and non regulatory applications or data including software, hardware, services.

General data protection: Excluding physical or logical data security (firewalls, dlp, etc), this would be backup/restore with encryption, replication, snapshots, hardware and software to support BC, DR and normal business operations. Read more about data protection options for virtual and physical storage here.

Scale out NAS: Clustered NAS, bulk unstructured storage, cloud storage system or file system. Read more about clustered storage here. HP has their eXtreme X series of scale out and bulk storage systems as well as gateways. These leverage IBRIX and Polyserve which were bought by HP as software, or as a solution (HP servers, storage and software), perhaps with optional data reduction software such as Ocarina OEMed by Dell. Dell now has Exanet which they bought recently as software, or as a solution running on Dell servers, with either SAS, iSCSI or FC back end storage plus optional data footprint reduction software such as Ocarina. IBM has GPFS as a software solution running on IBM or other vendors servers with attached storage, or as a solution such as SONAS with IBM servers running software with IBM DS mid range storage. IBM also OEMs Netapp as the N series.

General purpose NAS: NAS (NFS and CIFS or optional AFP and pNFS) for everyday enterprise (or SME/SMB) file serving and sharing

Mid market multi protocol block: For SMB to SME environments that need scalable shared (SAN) scalable block storage using iSCSI, FC or FCoE

Scalable SMB iSCSI: For SMB to SME environments that need scalable iSCSI storage with feature rich functionality including built in virtualization

Entry level shared block: Block storage with flexibility to support iSCSI, SAS or Fibre Channel with optional NAS support built in or available via a gateway. For example external SAS RAID shared storage between 2 or more servers configured in a HyeprV or VMware clustered that do not need or can afford higher cost of iSCSI. Another example would be shared SAS (or iSCSI or Fibre Channel) storage attached to a server running storage software such as clustered file system (e.g. Exanet) or VTL, Dedupe, Backup, Archiving or data footprint reduction tools or perhaps database software where higher cost or complexity of an iSCSI or Fibre Channel SAN is not needed. Read more about external shared SAS here.

Entry level unified multifunction: This is storage that can do block and file yet is scaled down to meet ease of acquisition, ease of sale, channel friendly, simplified deployment and installation yet affordable for SMBs or larger SOHOs as well as ROBOs.

Low end SOHO: Storage that can scale down to consumer, prosumer or lower end of SMB (e.g. SOHO) providing mix of block and file, yet priced and positioned below higher price multifunction systems.

Wait a minute, are that too many different categories or types of storage?

Perhaps, however it also enables multiple tools (tiers of technologies) to be in a vendors tool box, or, in an IT professionals tool bin to address different challenges. Lets come back to this in a few moments.

 

Some Industry trends and perspectives (ITP) thoughts:

How can Dell with 3PAR be an enterprise play without IBM mainframe FICON support?
Some would say forget about it, mainframes are dead thus not a Dell objective even though EMC, HDS and IBM sell a ton of storage into those environments. However, fair enough argument and one that 3PAR has faced for years while competing with EMC, HDS, HP, IBM and Fujitsu thus they are versed in how to handle that discussion. Thus the 3PAR teams can help the Dell folks determine where to hunt and farm for business something that many of the Dell folks already know how to do. After all, today they have to flip the business to EMC or worse.

If truly pressured and in need, Dell could continue reference sales with EMC for DMX and VMAX. Likewise they could also go to Bustech and/or Luminex who have open systems to mainframe gateways (including VTL support) under a custom or special solution sale. Ironically EMC has OEMed in the past Bustech to transform their high end storage into Mainframe VTLs (not to be confused with Falconstor or Quantum for open system) as well as Datadomain partnered with Luminex.

BTW, did you know that Dell has had for several years a group or team that handles specialized storage solutions addressing needs outside the usual product portfolio?

Thus IMHO Dells enterprise class focus will be that for open systems large scale out where they will compete with EMC DMX and VMAX, HDS USP or their soon to be announced enhancements, HP and their Hitachi Japan OEMed XP, IBM and the DS8000 as well as the seldom heard about yet equally scalable Fujitsu Eternus systems.

 

Why only 1.15B, after all they paid 1.4B for EqualLogic?
IMHO, had this deal occurred a couple of years ago when some valuations were still flying higher than today, and 3PAR were at their current sales run rate, customer deployment situations, it is possible the amount would have been higher, either way, this is still a great value for both Dell and 3PAR investors, customers, employees and partners.

 

Does this mean Dell dumps EMC?
Near term I do not think Dell dumps the EMC dudes (or dudettes) as there is still plenty of business in the mid market for the two companies. However, over time, I would expect that Dell will unleash the 3PAR folks into the space where normally a CLARiiON CX would have been positioned such as deals just above where EqualLogic plays, or where Fibre Channel is preferred. Likewise, I would expect Dell to empower the 3PAR team to go after additional higher end deals where a DMX or VMAX would have been the previous option not to mention where 3PAR has had success.

This would also mean extending into sales against HP EVA and XPs, IBM DS5000 and DS8000 as well as XIV, Oracle/Sun 6000 and 7000s to name a few. In other words there will be some spin around coopition, however longer term you can read the writing on the wall. Oh, btw, lest you forget, Dell is first and foremost a server company who now is getting into storage in a much bigger way and EMC is first and foremost a storage company who is getting into severs via VMware as well as their Cisco partnerships.

Are shots being fired across each other bows? I will leave that up to you to speculate.

 

Does this mean Dell MD1000/MD3000 iSCSI, SAS and FC disappears?
I do not think so as they have had a specific role for entry level below where the EqualLogic iSCSI only solution fits providing mixed iSCSI, SAS and Fibre Channel capabilities to compete with the HP MSA2000 (OEMed by Dothill) and IBM DS3000 (OEMed from LSI). While 3PAR could be taken down into some of these markets, which would also potentially dilute the brand and thus premium margin of those solutions.

Likewise, there is a play with server vendors to attach shared SAS external storage to small 2 and 4 node clusters for VMware, HyperV, Exchange, SQL, SharePoint and other applications where iSCSI or Fibre Channel are to expensive or not needed or where NAS is not a fit. Another play for the shared external SAS attached is for attaching low cost storage to scale out clustered NAS or bulk storage where software such as Exanet runs on a Dell server. Take a closer look at how HP is supporting their scale out as well as IBM and Oracle among others. Sure you can find iSCSI or Fibre Channel or even NAS back end to file servers. However growing trend of using shared SAS.

 

Does Dell now have too many different storage systems and solutions in their portfolio?
Possibly depending upon how you look at it and certainly the potential is there for revenue prevention teams to get in the way of each other instead of competing with external competitors. However if you compare the Dell lineup with those of EMC, HP, IBM and Oracle/Sun among others, it is not all that different. Note that HP, IBM and Oracle also have something in common with Dell in that they are general IT resource providers (servers, storage, networks, services, hardware and software) as compared to other traditional storage vendors.

Consequently if you look at these vendors in terms of their different markets from consumer to prosumer to SOHO at the low end of the SMB to SME that sits between SMB and enterprise, they have diverse customer needs. Likewise, if you look at these vendors server offerings, they too are diverse ranging from desktops to floor standing towers to racks, high density racks and blade servers that also need various tiers, architectures, price bands and purposed storage functionality.

 

What will be key for Dell to make this all work?
The key for Dell will be similar to that of their competitors which is to clearly communicate the value proposition of the various products or solutions, where, who and what their target markets are and then execute on those plans. There will be overlap and conflict despite the best spin as is always the case with diverse portfolios by vendors.

However if Dell can keep their teams focused on expanding their customer footprints at the expense of their external competition vs. cannibalizing their own internal product lines, not to mention creating or extending into new markets or applications. Consequently Dell now has many tools in their tool box and thus need to educate their solution teams on what to use or sell when, where, why and how instead of just having one tool or a singular focus. In other words, while a great solution, Dell no longer has to respond with the solution to everything is iSCSI based EqualLogic.

Likewise Dell can leverage the same emotion and momentum behind the EqualLogic teams to invigorate and unleash the best with 3PAR teams and solution into or onto the higher end of the SMB, SME and enterprise environments.

Im still thinking that Exanet is a diamond in the rough for Dell where they can install the clustered scalable NAS software onto their servers and use either lower end shared SAS RAID (e.g. MD3000), or iSCSI (MD3000, EqualLogic or 3PAR) or higher end Fibre Channel with 3PAR) for scale out, cloud and other bulk solutions competing with HP, Oracle and IBM. Dell still has the Windows based storage server for entry level multi protocol block and file capabilities as well as what they OEM from EMC.

 

Is Dell done shopping?
IMHO I do not think so as there are still areas where Dell can extend their portfolio and not just in storage. Likewise there are still some opportunities or perhaps bargains out there for fall and beyond acquisitions.

 

Does this mean that Dell is not happy with EqualLogic and iSCSI
Simply put from my perspective talking with Dell customers, prospects, and partners and seeing them all in action nothing could be further from Dell not being happy with iSCSI or EqualLogic. Look at this as being a way to extend the Dell story and capabilities into new markets, granted the EqualLogic folks now have a new sibling to compete with internal marketing and management for love and attention.

 

Isnt Dell just an iSCSI focused company?
A couple of years I was quoted in one of the financial analysis reports as saying that Dell needed to remain open to various forms of storage instead of becoming singularly focused on just iSCSI as a result of the EqualLogic deal. I standby that statement in that Dell to be a strong enterprise contender needs to have a balanced portfolio across different price or market bands, from block to file, from shared SAS to iSCSI to Fibre Channel and emerging FCoE.

This also means supporting traditional NAS across those different price band or market sectors as well as support for emerging and fast growing unstructured data markets where there is a need for scale out and bulk storage. Thus it is great to see Dell remaining open minded and not becoming singularly focused on just iSCSI instead providing the right solution to meet their diverse customer as well as prospect needs or opportunities.

While EqualLogic was and is a very successfully iSCSI focused storage solution not to mention one that Dell continues to leverage, Dell is more than just iSCSI. Take a look at Dells current storage line up as well as up in table 1 and there is a lot of existing diversity. Granted some of that current diversity is via partners which the 3PAR deal helps to address. What this means is that iSCSI continues to grow in popularity however there are other needs where shared SAS or Fibre Channel or FCoE will be needed opening new markets to Dell.

 

Bottom line and wrap up (for now)
This is a great move for Dell (as well as 3PAR) to move up market in the storage space with less reliance on EMC. Assuming that Dell can communicate the what to use when, where, why and how to both their internal teams, partners as well as industry and customers not to mention then execute on, they should have themselves a winner.

Will this deal end up being an even better bargain than when Dell paid $1.4B for EqualLogic?

Not sure yet, it certainly has potential if Dell can execute on their plans without losing momentum in any other their other areas (products).

Whats your take?

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Here are some related links to read more

Kudos to HP CEO Mark Hurd for dignity to step down from his post

Yesterday (Friday) late afternoon, HP announced (or read here) that their CEO Mark Hurd was resigning due to improprieties uncovered during an internal investigation.

HP is far from being alone in the corporate world involving investigations, lawsuits by governments or allegations of bribes and impropriety.

However what stands out is that of the CEO stepping down.

While not unique, after all remember the former CA CEO Sanjay Kumar who was locked up, or former Brocade CEO Greg Reyes now stepping into new government provided accommodations due to illegal activities, not to mention those from Enron among others. Granted in those situations there were legal ramifications outside of the companies prompting the courts to get involved, something that looks like for now is not the case at HP. However, having the courts get involved with corporate activity is almost becoming a pattern of how business is done. For example, there is a whos who list (e.g.Cisco, Dell, EMC, IBM, Intel, or Oracle among others) of IT companies involved in (or recently settled) various government or financial dealing cases associated with bribes, kickbacks or other business improprieties reminiscent of Rodney Dangerfield character Thornton Melon explaining how business is conducted in the real world during Dr Phillip Barbay business class in Back to School.

Lets get back to and focus on the individual, that is Mr Hurd and what I think is something rare these days. That is a CEO or leader of a company or organization seriously taking responsibility for their actions or those that they are responsible for instead of lip service and spin doctoring.

I do not know whether Mr Hurd decided on his own or it was suggested to him that he step down from his post. However what I do know simply based on the story that has been put out by HP is that Mr Hurd either has, or is being portrayed as taking the high road of stepping down. That is, as the head of the HP organization, he is taking responsibility for actions, not looking for special status or exceptions and stepping down from his post instead of trying to sweep the dust or dirt under the rug. Thus Kudos to Mr Hurd for taking responsibility, not hiding, spinning or throwing someone else under the proverbial corporate politics bus to save his own hide.As the CEO of a major corporation the buck stops with him and he should not be above the law or polices of his own organizations that other employees would be expected to follow.

Too often today we hear stories of company or organization or government leaders getting or expecting special treatment in some cases not taking full and complete responsibility for their actions other than for a photo opportunity.

On a different yet related note, perhaps my thinking will change as more comes out on the story as well as they story behind the story, however this is an interesting example of how crisis management can be dealt with. Sure the story was released on a Friday afternoon which is typically when bad news is put out after the financial markets have closed. On the other hand, given the nature of HP being a tech company and with web, blogs, twitter, face book and other social media the chatter was significant for a late Friday afternoon.

Lets see how this plays out and if HP along with their PR crisis team played the right cards by getting the story out, CEO Mark Hurd stepping down to avoid prolonging the situations as well as how wall street will react short term and over the long haul.

This leaves me with a closing thought of if politicians from all sides (or across both sides of aisle or parties) did what HP CEO Mark Hurd did (resign) due to impropriety, we would have fewer elected officials. Thus I do not think Mr Hurd has a future in government politics not because of what he did that caused his stepping down at HP.

No, rather because either on his own or under advice of others he decided not to look for or seek special favor or cover up of what was done as well as try not to spin the story thus saving both him and his company (HP) for the long term.

Nuff said for now.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Data footprint reduction (Part 2): Dell, IBM, Ocarina and Storwize

Dell

IBM

Over the past couple of weeks there has been a flurry of IT industry activity around data footprint impact reduction with Dell buying Ocarina and IBM acquiring Storwize. For those who want the quick (compacted, reduced) synopsis of what Dell buying Ocarina as well as IBM acquiring Storwize means read the first post in this two part series as well as some of my comments here and here.

This piece and it companion in part I of this two part series is about expanding the discussion to the much larger opportunity for vendors or vars of overall data footprint impact reduction beyond where they are currently focused. Likewise, this is about IT customers realizing that there are more opportunities to address data and storage optimization across your entire organization using various techniques instead of just focusing on backup or vmware virtual servers.

Who is Ocarina and Storwize?
Ocarina is a data and storage management software startup focused on data footprint reduction using a variety of approaches, techniques and algorithms. They differ from the traditional data dedupers (e.g. Asigra, Bakbone, Commvault, EMC Avamar, Datadomain and Networker, Exagrid, Falconstor, HP, IBM Protectier and TSM, Quantum, Sepaton and Symantec among others) by looking at data footprint reduction beyond just backup.

This means looking at how to reduce data footprint across different types of data including videos, image as well as text based documents among others. As a result, the market sweet spot for Ocarina is for general data footprint reduction including static along with active data including entertainment, video surveillance or gaming, reference data, web 2.0 and other bulk storage application data needs (this should compliment Dells recent Exanet acquisition).

What this means is that Ocarina is very well suited to address the rapidly growing amount of unstructured data that may not otherwise be handled as efficiently with by dedupe alone.

Storwize is a data and storage management startup focused on data footprint reduction using inline compression with an emphasis on maintaining performance for reads as well as writes of unstructured as well as structured database data. Consequently the market sweet spot for Storwize is around boosting the capacity of existing NAS storage systems from different vendors without negatively impacting performance. The trade off of the Storwize approach is that you do not get the spectacular data reduction ratios associated with backup centric or focused dedupe, however, you maintain performance associated with online storage that some dedupers dream of.

Both Dell and IBM have existing dedupe solutions for general purpose as well as backup along with other data footprint impact reduction tools (either owned or via partners). Now they are both expanding their focus and reach similar to what others such as EMC, HP, NetApp, Oracle and Symantec among others are doing. What this means is that someone at Dell and IBM see that there is much more to data footprint impact reduction than just a focus on dedupe for backup.

Wait, what does all of this discussion (or read here for background issues, challenges and opportunities) about unstructured data and changing access lifecycles have to do with dedupe, Ocarina and Storwize?

Continue reading on as this is about the expanding opportunity for data footprint reduction across entire organizations. That is, more data is being kept online and expanding data footprint impact needs to be addressed to meet business objectives using various techniques balancing performance, availability, capacity and energy or economics (PACE).

Dell

IBM

What does all of this have to do with IBM buying Storwize and Dell acquiring Ocarina?
If you have not pieced this together yet, let me net it out.

This is about the opportunity to address the organization wide expanding data footprint impact across all applications, types of data as well as tiers of storage to support business growth (more data to store) while maintaining QoS yet reduce per unit costs including management.

This is about expanding the story to the broader data footprint impact reduction from the more narrowly focused backup and dedupe discussion which are still in their infancy on a relative basis to their full market potential (read more here).

Now are you seeing where this is going and fits?

Does this mean IBM and Dell defocus on their existing Dedupe product lines or partners?
I do not believe so, at least as long as their respective revenue prevention departments are kept on the sidelines and off of the field of play. What I mean by this is that the challenge for IBM and Dell is similar to that of what others such as EMC are faced with having diverse portfolios or technology toolboxes. The challenge is messaging to the bigger issues, then aligning the right tool to the task at hand to address given issues and opportunities instead of singularly focused on a specific product causing revenue prevention elsewhere.

As an example, for backup, I would expect Dell to continue to work with its existing dedupe backup centric partners and technologies however find new opportunities to leverage their Ocarina solution. Likewise, IBM I would expect to continue to show customers where Tivoli software based dedupe or Protectier (aka the deduper formerly known as Diligent) or other target based dedupe fits and expand into other data footprint impact areas with Storewize.

Does this change the playing field?
IMHO these moves as well as some previous moves by the likes of EMC and NetApp among others are examples of expanding the scope and dimension of the playing field. That is, the focus is much more than just dedupe for backup or of virtual machines (e.g. VMware vSphere or Microsoft HyperV).

This signals a growing awareness around the much larger and broader opportunity around organization wide data footprint impact reduction. In the broader context some applications or data gets compressed either in application software such as databases, file systems, operating systems or even hypervisors as well as in networks using protocol or bandwidth optimizers as well as inline compression or post processing techniques as has been the case with streaming tape devices for some time.

This also means that where with dedupe the primary focus or marketing angle up until recently has been around reduction ratios, to meet the needs of time or performance sensitive applications data transfer rates also become important.

Hence the role of policy based data footprint reduction where the right tool or technique to meet specific service requirements is applied. For those vendors with a diverse data footprint impact reduction tool kit including archive, compression, dedupe, thin provision among other techniques, I would expect to hear expanded messaging around the theme of applying the right tool to the task at hand.

Does this mean Dell bought Ocarina to accessorize EqualLogic?
Perhaps, however that would then beg the question of why EqualLogic needs accessorizing. Granted there are many EqualLogic along with other Dell sold storage systems attached to Dell and other vendors servers operating as NFS or Windows CIFS file servers that are candidates for Ocarina. However there are also many environments that do not yet include Dell EqualLogic solutions where Ocarina is a means for Dell to extend their reach enabling those organizations to do more with what they have while supporting growth.

In other words, Ocarina can be used to accessorize, or, it can be used to generate and create pull through for various Dell products. I also see a very strong affinity and opportunity for Dell to combine their recent Exanet NAS storage clustering software with Dell servers, storage to create bulk or scale out solutions similar to what HP and other vendors have done. Of course what Dell does with the Ocarina software over time, where they integrate it into their own products as well as OEM to others should be interesting to watch or speculate upon.

Does this mean IBM bought Storwize to accessorize XIV?
Well, I guess if you put a gateway (or software on a server which is the same thing) in front of XIV to transform it into a NAS system, sure, then Storwize could be used to increase the net usable capacity of the XIV installed base. However that is a lot of work and cost for what is on a relative basis a small footprint, yet it is a viable option never the less.

IMHO IBM has much more of a play, perhaps a home run by walking before they run by placing Storwize in front of their existing large installed base of NetApp N series (not to mention targeting NetApps own install base) as well as complimenting their SONAS solutions. From there as IBM gets their legs and mojo, they could go on the attack by going after other vendors NAS solutions with an efficiency story similar to how IBM server groups target other vendors server business for takeout opportunities except in a complimenting manner.

Longer term I would not be surprised to see IBM continue development of the block based IP (as well as file) in the storwize product for deployment in solutions ranging from SVC to their own or OEM based products along with articulating their comprehensive data footprint reduction solution portfolio. What will be important for IBM to do is articulating what solution to use when, where, why and how without confusing their customers, partners and rest of the industry (something that Dell will also have to do).

Some links for additional reading on the above and related topics

Wrap up (for now)

Organizations of all shape and size are encountering some form of growing data footprint impact that currently, or soon will need to be addressed. Given that different applications and types of data along with associated storage mediums or tiers have various performance, availability, capacity, energy as well as economic characteristics multiple data footprint impact reduction tools or techniques are needed. What this all means is that the focus of data footprint reduction is expanding beyond that of just dedupe for backup or other early deployment scenarios.

Note what this means is that dedupe has an even brighter future than where it currently is focused which is still only scratching the surface of potential market adoption as was discussed in part 1 of this series.

However this also means that dedupe is not the only solution to all data footprint reduction scenarios. Other techniques including archiving, compression, data management, thin provisioning, data deletion, tiered storage and consolidation will start to gain respect, coverage discussions and debates.

Bottom line, use the most applicable technologies or combinations along with best practice for the task and activity at hand.

For some applications reduction ratios are an important focus on the tools or modes of operations that achieve those results.

Likewise for other applications where the focus is on performance with some data reduction benefit, tools are optimized for performance first and reduction secondary.

Thus I expect messaging from some vendors to adjust (expand) to those capabilities that they have in their toolboxes (product portfolios) offerings

Consequently, IMHO some of the backup centric dedupe solutions may find themselves in niche roles in the future unless they can diversity. Vendors with multiple data footprint reduction tools will also do better than those with only a single function or focused tool.

However for those who only have a single or perhaps a couple of tools, well, guess what the approach and messaging will be. After all, if all you have is a hammer everything looks like a nail, if all you have is a screw driver, well, you get the picture.

On the other hand, if you are still not clear on what all this means, send me a note, give a call, post a comment or a tweet and will be happy to discuss with you.

Oh, FWIW, if interested, disclosure: Storwize was a client a couple of years ago.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC VPLEX: Virtual Storage Redefined or Respun?

In a flurry of announcements that coincide with EMCworld occurring in Boston this week of May 10 2010 EMC officially unveiled the Virtual Storage vision initiative (aka twitter hash tag of #emcvs) and initial VPLEX product. The Virtual Storage initiative was virtually previewed back in March (See my previous post here along with one from Stu Miniman (twitter @stu) of EMC here or here) and according to EMC the VPLEX product was made generally available (GA) back in April.

The Virtual Storage vision and associated announcements consisted of:

  • Virtual Storage vision – Big picture  initiative view of what and how to enable private clouds
  • VPLEX architecture – Big picture view of federated data storage management and access
  • First VPLEX based product – Local and campus (Metro to about 100km) solutions
  • Glimpses of how the architecture will evolve with future products and enhancements


Figure 1: EMC Virtual Storage and Virtual Server Vision and Big Pictures

The Big Picture
The EMC Virtual Storage vision (Figure 1) is the foundation of a private IT cloud which should enable characteristics including transparency, agility, flexibility, efficient, always on, resiliency, security, on demand and scalable. Think of it this way, EMC wants to enable and facilitate for storage what is being done by server virtualization hypervisor vendors including VMware (which happens to be owned by EMC), Microsoft HyperV and Citrix/Xen among others. That is, break down the physical barriers or constraints around storage similar to how virtual servers release applications and their operating systems from being tied to a physical server.

While the current focus of desktop, server and storage virtualization has been focused on consolidation and cost avoidance, the next big wave or phase is life beyond consolidation where the emphasis expands to agility, flexibility, ease of use, transparency, and portability (Figure 2). In the next phase which puts an emphasis around enablement and doing more with what you have while enhancing business agility focus extends from how much can be consolidated or the number of virtual machines per physical machine to that of using virtualization for flexibility, transparency (read more here and here or watch here).


Figure 2: Virtual Storage Big Picture

That same trend will be happening with storage where the emphasis also expands from how much data can be squeezed or consolidated onto a given device to that of enabling flexibility and agility for load balancing, BC/DR, technology upgrades, maintenance and other routine Infrastructure Resource Management (IRM) tasks.

For EMC, achieving this vision (both directly for storage, and indirectly for servers via their VMware subsidiary) is via local and distributed (metro and wide area) federation management of physical resources to support virtual data center operations. EMC building blocks for delivering this vision including VPLEX, data and storage management federation across EMC and third party products, FAST (fully automated storage tiering), SSD, data protection and data footprint reduction and data protection management products among others.

Buzzword bingo aside (e.g. LAN, SAN, MAN, WAN, Pots and Pans) along with Automation, DWDM, Asynchronous, BC, BE or Back End, Cache coherency, Cache consistency, Chargeback, Cluster, db loss, DCB, Director, Distributed, DLM or Distributed Lock Management, DR, Foe or Fibre Channel over Ethernet, FE or Front End, Federated, FAST, Fibre Channel, Grid, HyperV, Hypervisor, IRM or Infrastructure Resource Management, I/O redirection, I/O shipping, Latency, Look aside, Metadata, Metrics, Public/Private Cloud, Read ahead, Replication, SAS, Shipping off to Boston, SRA, SRM, SSD, Stale Reads, Storage virtualization, Synchronization, Synchronous, Tiering, Virtual storage, VMware and Write through among many other possible candidates the big picture here is about enabling flexibility, agility, ease of deployment and management along with boosting resource usage effectiveness and presumably productivity on a local, metro and future global basis.


Figure 3: EMC Storage Federation and Enabling Technology Big Picture

The VPLEX Big Picture
Some of the tenants of the VPLEX architecture (Figure 3) include a scale out cluster or grid design for local and distributed (metro and wide area) access where you can start small and evolve as needed in a predictable and deterministic manner.


Figure 4: Generic Virtual Storage (Local SAN and MAN/WAN) and where VPLEX fits

The VPLEX architecture is targeted towards enabling next generation data centers including private clouds where ease and transparency of data movement, access and agility are essential. VPLEX sits atop existing EMC and third party storage as a virtualization layer between physical or virtual servers and in theory, other storage systems that rely on underlying block storage. For example in theory a NAS (NFS, CIFS, and AFS) gateway, CAS content archiving or Object based storage system or purpose specific database machine could sit between actual application servers and VPLEX enabling multiple layers of flexibility and agility for larger environments.

At the heart of the architecture is an engine running a highly distributed data caching algorithm that uses an approach where a minimal amount of data is sent to other nodes or members in the VPLEX environment to reduce overhead and latency (in theory boosting performance). For data consistency and integrity, a distributed cache coherency model is employed to protect against stale reads and writes along with load balancing, resource sharing and failover for high availability. A VPLEX environment consists of a federated management view across multiple VPLEX clusters including the ability to create a stretch volume that is accessible across multiple VPLEX clusters (Figure 5).


Figure 5: EMC VPLEX Big Picture


Figure 6: EMC VPLEX Local with 1 to 4 Engines

Each VPLEX local cluster (Figure 6) is made up of 1 to 4 engines (Figure 7) per rack with each engine consisting of two directors each having 64GByte of cache, localized compute Intel processors, 16 Front End (FE) and 16 Back End (BE) Fibre Channel ports configured in a high availability (HA). Communications between the directors and engines is Fibre Channel based. Meta data is moved between the directors and engines in 4K blocks to maintain consistency and coherency. Components are fully redundant and include phone home support.


Figure 7: EMC VPLEX Engine with redundant directors

VPLEX initially host servers supported include VMware, Cisco UCS, Windows, Solaris, IBM AIX, HPUX and Linux along with EMC PowerPath and Windows multipath management drivers. Local server clusters supported include Symantec VCS, Microsoft MSCS and Oracle RAC along with various volume mangers. SAN fabric connectivity supported includes Brocade and Cisco as well as Legacy McData based products.

VPLEX also supports cache (Figure 8 ) write thru to preserve underlying array based functionality and performance with 8,000 total virtualized LUNs per system. Note that underlying LUNs can be aggregated or simply passed through the VPLEX. Storage that attaches to the BE Fibre Channel ports include EMC Symmetrix VMAX and DMX along with CLARiiON CX and CX4. Third party storage supported includes HDS9000 and USPV/VM along with IBM DS8000 and others to be added as they are certified. In theory given that the VPLEX presents block based storage to hosts; one would also expect that NAS, CAS or other object based gateways and servers that rely on underlying block storage to also be supported in the future.


Figure 8: VPLEX Architecture and Distributed Cache Overview

Functionality that can be performed between the cluster nodes and engines with VPLEX include data migration and workload movement across different physical storage systems or sites along with shared access with read caching on a local and distributed basis. LUNS can also be pooled across different vendors underlying storage solutions that also retain their native feature functionality via VPLEX write thru caching.

Reads from various servers can be resolved by any node or engine that checks their cache tables (Figure 8 ) to determine where to resolve the actual I/O operation from. Data integrity checks are also maintained to prevent stale reads or write operations from occurring. Actual meta data communications between nodes is very small to enable state fullness while reducing overhead and maximizing performance. When a change to cache data occurs, meta information is sent to other nodes to maintain the distributed cache management index schema. Note that only pointers to where data and fresh cache entries reside are what is stored and communicated in the meta data via the distributed caching algorithm.


Figure 9: EMC VPLEX Metro Today

For metro deployments, two clusters (Figure 9) are utilized with distances supported up to about 100km or about 5ms of latency in a synchronous manner utilizing long distance Fibre Channel optics and transceivers including Dense Wave Division Multiplexing (DWDM) technologies (See Chapter 6: Metropolitan and Wide Area Storage Networking in Resilient Storage Networking (Elsevier) for additional details on LAN, MAN and WAN topics).

Initially EMC is supporting local or Metro including Campus based VPLEX deployments requiring synchronous communications however asynchronous (WAN) Geo and Global based solutions are planned for the future (Figure 10).


Figure 10: EMC VPLEX Future Wide Area and Global

Online Workload Migration across Systems and Sites
Online workload or data movement and migration across storage systems or sites is not new with solutions available from different vendors including Brocade, Cisco, Datacore, EMC, Fujitsu, HDS, HP, IBM, LSI and NetApp among others.

For synchronization and data mobility operations such as a VMware Vmotion or Microsoft HyperV Live migration over distance, information is written to separate LUNs in different locations across what are known as stretch volumes to enable non disruptive workload relocation across different storage systems (arrays) from various vendors. Once synchronization is completed, the original source can be disconnected or taken offline for maintenance or other common IRM tasks. Note that at least two LUNs are required, or put another way, for every stretch volume, two LUNs are subtracted from the total number of available LUNs similar to how RAID 1 mirroring requires at least two disk drives.

Unlike other approaches that for coherency and performance rely on either no cached data, or, extensive amounts of cached data along with subsequent overhead for maintaining state fullness (consistency and coherency) including avoiding stale reads or writes, VPLEX relies on a combination of distributed cache lookup tables along with pass thru access to underlying storage when or where needed. Consequently large amounts of data does not need to be cached as well as shipped between VPLEX devices to maintain data consistency, coherency or performance which should also help to keep costs affordable.

Approach is not unique, it is the implementation
Some storage virtualization solutions that have been software based running on an appliance or network switch as well as hardware system based have had a focus of emulating or providing competing capabilities with those of mid to high end storage systems. The premise has been to use lower cost, less feature enabled storage systems aggregated behind the appliance, switch or hardware based system to provide advanced data and storage management capabilities found in traditional higher end storage products.

VPLEX while like any tool or technology could be and probably will be made to do other things than what it is intended for is really focused on, flexibility, transparency and agility as opposed to being used as a means of replacing underlying storage system functionality. What this means is that while there is data movement and migration capabilities including ability to synchronize data across sites or locations, VPLEX by itself is not a replacement for the underlying functionality present in both EMC and third party (e.g. HDS, HP, IBM, NetApp, Oracle/Sun or others) storage systems.

This will make for some interesting discussions, debates and applies to oranges comparisons in particular with those vendors whose products are focused around replacing or providing functionality not found in underlying storage system products.

In a nut shell summary, VPLEX and the Virtual Storage story (vision) is about enabling agility, resiliency, flexibility, data and resource mobility to simply IT Infrastructure Resource Management (IRM). One of the key themes of global storage federation is anywhere access on a local, metro, wide area and global basis across both EMC and heterogeneous third party vendor hardware.

Lets Put it Together: When and Where to use a VPLEX
While many storage virtualization solutions are focused around consolidation or pooling, similar to first wave server and desktop virtualization, the next general broad wave of virtualization is life beyond consolidation. That means expanding the focus of virtualization from consolidation, pooling or LUN aggregation to that of enabling transparency for agility, flexibility, data or system movement, technology refresh and other common time consuming IRM tasks.

Some applications or usage scenarios in the future should include in addition to VMware Vmotion, Microsoft HypverV and Microsoft Clustering along with other host server closuring solutions.


Figure 11: EMC VPLEX Usage Scenarios

Thoughts and Industry Trends Perspectives:

The following are various thoughts, comments, perspectives and questions pertaining to this and storage, virtualization and IT in general.

Is this truly unique as is being claimed?

Interestingly, the message Im hearing out of EMC is not the claim that this is unique, revolutionary or the industries first as is so often the case by vendors, rather that it is their implementation and ability to deploy on a broad perspective basis that is unique. Now granted you will probably hear as is often the case with any vendor or fan boy/fan girl spins of it being unique and Im sure this will also serve up plenty of fodder for mudslinging in the blogsphere, YouTube galleries, twitter land and beyond.

What is the DejaVu factor here?

For some it will be nonexistent, yet for others there is certainly a DejaVu depending on your experience or what you have seen and heard in the past. In some ways this is the manifestation of many vision and initiatives from the late 90s and early 2000s when storage virtualization or virtual storage in an open context jumped into the limelight coinciding with SAN activity. There have been products rolled out along with proof of concept technology demonstrators, some of which are still in the market, others including companies have fallen by the way side for a variety of reasons.

Consequently if you were part of or read or listened to any of the discussions and initiatives from Brocade (Rhapsody), Cisco (SVC, VxVM and others), INRANGE (Tempest) or its successor CNT UMD not to mention IBM SVC, StorAge (now LSI), Incipient (now part of Texas Memory) or Troika among others you should have some DejaVu.

I guess that also begs the question of what is VPLEX, in band, out of band or hybrid fast path control path? From what I have seen it appears to be a fast path approach combined with distributed caching as opposed to a cache centric inband approaches such as IBM SVC (either on a server or as was tried on the Cisco special service blade) among others.

Likewise if you are familiar with IBM Mainframe GDPS or even EMC GDDR as well as OpenVMS Local and Metro clusters with distributed lock management you should also have DejaVu. Similarly if you had looked at or are familiar with any of the YottaYotta products or presentations, this should also be familiar as EMC acquired the assets of that now defunct company.

Is this a way for EMC to sell more hardware along with software products?

By removing barriers enabling IT staffs to support more data on more storage in a denser and more agile footprint the answer should be yes, something that we may see other vendors emulate, or, make noise about what they can or have been doing already.

How is this virtual storage spin different from the storage virtualization story?

That all depends on your view or definition as well as belief systems and preferences for what is or what is not virtual storage vs. storage virtualization. For some who believe that storage virtualization is only virtualization if and only if it involves software running on some hardware appliance or vendors storage system for aggregation and common functionality than you probably wont see this as virtual storage let alone storage virtualization. However for others, it will be confusing hence EMC introducing terms such as federation and avoiding terms including grid to minimize confusion yet play off of cloud crowd commotion.

Is VPLEX a replacement for storage system based tiering and replication?

I do not believe so and even though some vendors are making claims that tiered storage is dead, just like some vendors declared a couple of years ago that disk drives were going to be dead this year at the hands of SSD, neither has come to life so to speak pun intended. What this means for VPLEX is that it leverages underlying automated or manual tiering found in storage systems such as EMC FAST enabled or similar policy and manual functions in third party products.

What VPLEX brings to the table is the ability to transparently present a LUN or volume locally or over distance with shared access while maintaining cache and data coherency. This means that if a LUN or volume moves the applications or file system or volume managers expecting to access that storage will not be surprised, panic or encounter failover problems. Of course there will be plenty of details to be dug into and seen how it all actually works as is the case with any new technology.

Who is this for?

I see this as for environments that need flexibility and agility across multiple storage systems either from one or multiple vendors on a local or metro or wide area basis. This is for those environments that need ability to move workloads, applications and data between different storage systems and sites for maintenance, upgrades, technology refresh, BC/DR, load balancing or other IRM functions similar to how they would use virtual server migration such as VMotion or Live migration among others.

Do VPLEX and Virtual Storage eliminate need for Storage System functionality?

I see some storage virtualization solutions or appliances that have a focus of replacing underlying storage system functionality instead of coexisting or complementing. A way to test for this approach is to listen or read if the vendor or provider says anything along the lines of eliminating vendor lock in or control of the underlying storage system. That can be a sign of the golden rule of virtualization of whoever controls the virtualization functionality (at the server hypervisor or storage) controls the gold! This is why on the server side of things we are starting to see tiered hypervisors similar to tiered servers and storage where mixed hypervisors are being used for different purposes. Will we see tiered storage hypervisors or virtual storage solutions the answer could be perhaps or it depends.

Was Invista a failure not going into production and this a second attempt at virtualization?

There is a popular myth in the industry that Invista never saw the light of day outside of trade show expo or other demos however the reality is that there are actual customer deployments. Invista unlike other storage virtualization products had a different focus which was that around enabling agility and flexibility for common IRM tasks, similar the expanded focus of VPLEX. Consequently Invista has often been in apples to oranges comparison with other virtualization appliances that have as focus pooling along with other functions or in some cases serving as an appliance based storage system.

The focus around Invista and usage by those customers who have deployed it that I have talked with is around enabling agility for maintenance, facilitating upgrades, moves or reconfiguration and other common IRM tasks vs using it for pooling of storage for consolidation purposes. Thus I see VPLEX extending on the vision of Invista in a role of complimenting and leveraging underlying storage system functionality instead of trying to replace those capabilities with that of the storage virtualizer.

Is this a replacement for EMC Invista?

According to EMC the answer is no and that customers using Invista (Yes, there are customers that I have actually talked to) will continue to be supported. However I suspect that over time Invista will either become a low end entry for VPLEX, or, an entry level VPLEX solution will appear sometime in the future.

How does this stack up or compare with what others are doing?

If you are looking to compare to cache centric platforms such as IBMs SVC that adds extensive functionality and capabilities within the storage virtualization framework this is an apples to oranges comparison. VPLEX is providing cache pointers on a local and global basis functioning in a compliment to underlying storage system model where SVC caches at the specific cluster basis and enhancing functionality of underlying storage system. Rest assured there will be other apples to oranges comparisons made between these platforms.

How will this be priced?

When I asked EMC about pricing, they would not commit to a specific price prior to the announcement other than indicating that there will be options for on demand or consumption (e.g. cloud pricing) as well as pricing per engine capacity as well as subscription models (pay as you go).

What is the overhead of VPLEX?

While EMC runs various workload simulations (including benchmarks) internally as well as some publicly (e.g. Microsoft ESRP among others) they have been opposed to some storage simulation benchmarks such as SPC. The EMC opposition to simulations such as SPC have been varied however this could be a good and interesting opportunity for them to silence the industry (including myself) who continue ask them (along with a couple of other vendors including IBM and their XIV) when they will release public results.

What the interesting opportunity I think is for EMC is that they do not even have to benchmark one of their own storage systems such as a CLARiiON or VMAX, instead simply show the performance of some third party product that already is tested on the SPC website and then a submission with that product running attached to a VPLEX.

If the performance or low latency forecasts are as good as they have been described, EMC can accomplish a couple of things by:

  • Demonstrating the low latency and minimal to no overhead of VPLEX
  • Show VPLEX with a third party product comparing latency before and after
  • Provide a comparison to other virtualization platforms including IBM SVC

As for EMC submitting a VMAX or CLARiiON SPC test in general, Im not going to hold my breath for that, instead, will continue to look at the other public workload tests such as ESRP.

Additional related reading material and links:

Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier)
Chapter 3: Networking Your Storage
Chapter 4: Storage and IO Networking
Chapter 6: Metropolitan and Wide Area Storage Networking
Chapter 11: Storage Management
Chapter 16: Metropolitan and Wide Area Examples

The Green and Virtual Data Center (CRC)
Chapter 3: (see also here) What Defines a Next-Generation and Virtual Data Center
Chapter 4: IT Infrastructure Resource Management (IRM)
Chapter 5: Measurement, Metrics, and Management of IT Resources
Chapter 7: Server: Physical, Virtual, and Software
Chapter 9: Networking with your Servers and Storage

Also see these:

Virtual Storage and Social Media: What did EMC not Announce?
Server and Storage Virtualization – Life beyond Consolidation
Should Everything Be Virtualized?
Was today the proverbial day that he!! Froze over?
Moving Beyond the Benchmark Brouhaha

Closing comments (For now):
As with any new vision, initiative, architecture and initial product there will be plenty of questions to ask, items to investigate, early adopter customers or users to talk with and determine what is real, what is future, what is usable and practical along with what is nice to have. Likewise there will be plenty of mud ball throwing and slinging between competitors, fans and foes which for those who enjoy watching or reading those you should be well entertained.

In general, the EMC vision and story builds on and presumably delivers on past industry hype, buzz and vision with solutions that can be put into environments as productivity tool that works for the customer, instead of the customer working for the tool.

Remember the golden rule of virtualization which is in play here is that whoever controls the virtualization or associated management controls the gold. Likewise keep in mind that aggregation can cause aggravation. So do not be scared, however look before you leap meaning do your homework and due diligence with appropriate levels of expectations, aligning applicable technology to the task at hand.

Also, if you have seen or experienced something in the past, you are more likely to have DejaVu as opposed to seeing things as revolutionary. However it is also important to leverage lessons learned for future success. YottaYotta was a lot of NaddaNadda, lets see if EMC can leverage their past experiences to make this a LottaLotta.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Post Holiday IT Shopping Bargains, Dell Buying Exanet?

For consumers, the time leading up to the holiday Christmas season is usually busy including door busters as well as black Friday among other specials for purchasing gifts and other items. However savvy shoppers will wait for after Christmas or the holidays altogether perhaps well into the New Year when some good bargains can become available. IT customers are no different with budgets to use up before the end of the year thus a flurry of acquisitions that should become evident soon as we are entering earnings announcement season.

However there are also bargains for IT organizations looking to take advantage of special vendor promotions trying to stimulate sales, not to mention for IT vendors to do some shopping of their own. Consequently, in addition to the flurry of merger and acquisition (M and A) activity from last summer through the fall, there has been several recent deals, some of which might make Monty Hall blush!

Some recent acquisition activity include among others:

  • Dell bought Perot systems for $3.9B
  • DotHill bought Cloverleaf
  • Texas Memory Systems (TMS) bought Incipient
  • HP bought IBRIX and 3COM among others
  • LSI bought Onstor
  • VMware bought Zimbra
  • Micron bought Numonyx
  • Exar bought Neterion

Now the industry is abuzz about Dell, who is perhaps using some of the lose change left over from holiday sales as being in the process of acquiring Israeli clustered storage startup Exanet for about $12M USD. Compared to previous Dell acquisitions including EqualLogic in 2007 for about $1.4B or last years Perot deal in the $3.9B range, $12M is a bargain and would probably not even put a dent in the selling and marketing advertising budget let alone corporate cash coffers which as of their Q3-F10 balance sheet shows about $12.795B in cash.

Who is Exanet and what is their product solution?
Exanet is a small Israeli startup providing a clustered, scale out NAS file serving storage solution (Figure 1) that began shipping in 2003. The Exanet solution (ExaStore) can be either software based, or, as a package solution ExaStore software installed on standard x86 servers with external RAID storage arrays combining as a clustered NAS file server.

Product features include global name space, distributed metadata, expandable file systems, virtual volumes, quotas, snapshots, file migration, replication, and virus scanning, and load balancing, NFS, CIFS and AFP. Exanet scales up to 1 Exabyte of storage capacity along with supporting large files and billions of file per cluster.

The target market that Exanet pursues is large scale out NAS where performance (either small random or large sequential I/Os) along with capacity are required. Consequently, in the scale out, clustered NAS file serving space, competitors include IPM GPFS (SONAS), HP IBRIX or PolyServe, Sun Lustre and Symantec SFS among others.

Clustered Storage Model: Source The Green and Virtual Data Center (CRC)
Figure 1 Generic clustered storage model (Courtesy The Green and Virtual Data Center(CRC)

For a turnkey solution, Exanet packaged their cluster file system software with various vendors storage combined with 3rd party external Fibre Channel or other storage. This should play well for Dell who can package the Exanet software on its own servers as well as leverage either SAS or Fibre Channel  MD1000/MD3000 external RAID storage among other options (see more below).

Click here to learn more about clustered storage including clustered NAS, clustered and parallel file systems.

Dell

Whats the dell play?

  • Its an opportunity to acquire some intellectual property (IP)
  • Its an opportunity to have IP similar to EMC, HP, IBM, NetApp, Oracle and Symantec among others
  • Its an opportunity to address a market gap or need
  • Its an opportunity to sell more Dell servers, storage and services
  • Its an opportunity time for doing acquisitions (bargain shopping)

Note: IBM also this past week announced their new bundled scale out clustered NAS file serving solution based on GPFS called SONAS. HP has IBRIX in addition to their previous PolyServe acquisition, Sun has ZFS and Lustre.

How does Exanet fit into the Dell lineup?

  • Dell sells Microsoft based NAS as NX series
  • Dell has an OEM relationship with EMC
  • Dell was OEMing or reselling IBRIX in the past for certain applications or environments
  • Dell has needed to expand its NAS story to balance its iSCSI centric storage story as well as compliment its multifunction block storage solutions (e.g. MD3000) and server solutions.

Why Exanet?
Why Exanet, why not one of the other startups or small NAS or cloud file system vendors including BlueArc, Isilon, Panasas, Parascale, Reldata, OpenE or Zetta among others?

My take is that probably because those were either not relevant to what Dell is looking for, lack of seamless technology and business fit, technology tied to non Dell hardware, technology maturity, the investors are still expecting a premium valuation, or, some combination of the preceding.

Additional thoughts on why Exanet
I think that Dell simply saw an opportunity to acquire some intellectual property (IP) probably including a patent or two. The value of the patents could be in the form of current or future product offerings, perhaps a negotiating tool, or if nothing else as marketing tool. As a marketing tool, Dell via their EqualLogic acquisition among others has been able to demonstrate and generate awareness that they actually own some IP vs. OEM or resell those from others. I also think that this is an opportunity to either fill or supplement a solution offering that IBRIX provided to high performance, bulk storage and scale out file serving needs.

NAS and file serving supporting unstructured data are a strong growth market for commercial, high performance, specialized or research as well as small business environments. Thus, where EqualLogic plays to the iSCSI block theme, Dell needs to expand their NAS and file serving solutions to provide product diversity to meet various customer applications needs similar to what they do with block based storage. For example, while iSCSI based EqualLogic PS systems get the bulk of the marketing attention, Dell also has a robust business around the PowerVault MD1000/MD3000 (SAS/iSCSI/FC) and Microsoft multi protocol based PowerVault NX series not to mention their EMC CLARiiON based OEM solutions (E.g. Dell AX, Dell/EMC CX).

Thus, Dell can complement the Microsoft multi protocol (block and NAS file) NX with a packaged (Dell servers and MD (or other affordable block storage) powered with Exanet) solution. While it is possible that Dell will find a way to package Exanet as a NAS gateway in front of the iSCSI based EqualLogic PS systems, which would also make for an expensive scale out NAS solution compared to those from other vendors.

Thats it for now.

Lets see how this all plays out.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Technorati tags: Dell

EMC Storage and Management Software Getting FAST

EMC has announced the availability of the first phase of FAST (Fully Automated Storage Tiering) functionality for their Symmetrix VMAX, CLARiiON and Celerra storage systems.

FAST was first previewed earlier this year (see here and here).

Key themes of FAST are to leverage policies for enabling automation to support large scale environments, doing more with what you have along with enabling virtual data centers for traditional, private and public clouds as well as enhancing IT economics.

This means enabling performance and capacity planning analysis along with facilitating load balancing or other infrastructure optimization activities to boost productivity, efficiency and resource usage effectiveness not to mention enabling Green IT.

Is FAST revolutionary? That will depend on who you talk or listen to.

Some vendors will jump up and down similar to donkey in shrek wanting to be picked or noticed claiming to have been the first to implement LUN or file movement inside of storage systems, or, as operating system or file system or volume manager built in. Others will claim to have done it via third party information lifecycle management (ILM) software including hierarchal storage management (HSM) tools among others. Ok, fair enough, than let their games begin (or continue) and I will leave it up to the variou vendors and their followings to debate whos got what or not.

BTW, anyone remember system manage storage on IBM mainframes or array based movement in HP AutoRAID among others?

Vendors have also in the past provided built in or third party add on tools for providing insight and awareness ranging from capacity or space usage and allocation storage resource management (SRM) tools, performance advisory activity monitors or charge back among others. For example, hot files analysis and reporting tool have been popular in the past, often operating system specific for identifying candidate files for placement on SSD or other fast storage. Granted the tools provided insight and awareness, there was still the time and error prone task of decision making and subsequently data movement, not to mention associated down time.

What is new here with FAST is the integrated approach, tools that are operating system independent, functionality in the array, available for different product family and price bands as well as that are optimized for improving user and IT productivity in medium to high-end enterprise scale environments.

One of the knocks on previous technology is either the performance impact to an application when data was moved, or, impact to other applications when data is being moved in the background. Another issue has been avoiding excessive thrashing due to data being moved at the expense of taking performance cycles from production applications. This would also be similar to having too many snapshots or raid rebuild that are not optimized running in the background on a storage system lacking sufficient performance capability. Another knock has been that historically, either 3rd party host or appliance based software was needed, or, solutions were designed and targeted for workgroup, departmental or small environments.

What is FAST and how is it implemented
FAST is technology for moving data within storage systems (and external for Celerra) for load balancing, capacity and performance optimization to meet quality of service (QoS) performance, availability, capacity along with energy and economic initiatives (figure1) across different tiers or types of storage devices. For example, moving data from slower SATA disks where a performance bottleneck exists to faster Fibre Channel or SSD devices. Similarly, cold or infrequently data on faster more expensive storage devices can be marked as candidates for migration to lower cost SATA devices based on customer policies.

EMC FAST
Figure 1 FAST big picture Source EMC

The premise is that policies are defined based on activity along with capacity to determine when data becomes a candidate for movement. All movement is performed in the background concurrently while applications are accessing data without disruptions. This means that there are no stub files or application pause or timeouts that occur or erratic I/O activity while data is being migrated. Another aspect of FAST data movement which is performed in the actual storage systems by their respective controllers is the ability for EMC management tools to identify hot or active LUNs or volumes (files in the case of Celerra) as candidates for moving (figure 2).

EMC FAST
Figure 2 FAST what it does Source EMC

However, users specify if they want data moved on its own or under supervision enabling a deterministic environment where the storage system and associated management tools makes recommendations and suggestions for administrators to approve before migration occurs. This capacity can be a safeguard as well as a learn mode enabling organizations to become comfortable with the technology along with its recommendations while applying knowledge of current business dynamics (figure 3).

EMC FAST
Figure 3 The Value proposition of FAST Source EMC

FAST is implemented as technology resident or embedded in the EMC VMAX (aka Symmetrix), CLARiiON and Cellera along with external management software tools. In the case of the block (figure 4) storage systems including DMX/VMAX and CLARiiON family of products that support FAST, data movement is on a LUN or volume basis and within a single storage system. For NAS or file based Cellera storage systems, FAST is implanted using FMA technology enabling either in the box or externally to other storage systems on a file basis.

EMC FAST
Figure 4 Example of FAST activity Source EMC

What this means is that data at the LUN or volume level can be moved across different tiers of storage or disk drives within a CLARiiON instance, or, within a VMAX instance (e.g. amongst the nodes). For example, Virtual LUNs are a building block that is leveraged for data movement and migration combined with external management tools including Navisphere for the CLARiiON and Symmetrix management console along with Ionix all of which has been enhanced.

Note however that initially data is not moved externally between different CLARiiONs or VMAX systems. For external data movement, other existing EMC tools would be deployed. In the case of Celerra, files can be moved within a specific CLARiiON as well as externally across other storage systems. External storage systems that files can be moved across using EMC FMA technology includes other Celleras, Centera and ATMOS solutions based upon defined policies.

What do I like most and why?

Integration of management tools providing insight with ability for user to setup polices as well as approve or intercede with data movement and placement as their specific philosophies dictate. This is key, for those who want to, let the system manage it self with your supervision of course. For those who prefer to take their time, then take simple steps by using the solution for initially providing insight into hot or cold spots and then helping to make decisions on what changes to make. Use the solution and adapt it to your specific environment and philosophy approach, what a concept, a tool that works for you, vs you working for it.

What dont I like and why?

There is and will remain some confusion about intra and inter box or system data movement and migration, operations that can be done by other EMC technology today for those who need it. For example I have had questions asking if FAST is nothing more than EMC Invista or some other data mover appliance sitting in front of Symmetrix or CLARiiONs and the answer is NO. Thus EMC will need to articulate that FAST is both an umbrella term as well as a product feature set combining the storage system along with associated management tools unique to each of the different storage systems. In addition, there will be confusion at least with GA of lack of support for Symmetrix DMX vs supported VMAX. Of course with EMC pricing is always a question so lets see how this plays out in the market with customer acceptance.

What about the others?

Certainly some will jump up and down claiming ratification of their visions welcoming EMC to the game while forgetting that there were others before them. However, it can also be said that EMC like others who have had LUN and volume movement or cloning capabilities for large scale solutions are taking the next step. Thus I would expect other vendors to continue movement in the same direction with their own unique spin and approach. For others who have in the past made automated tiering their marketing differentiation, I would suggest they come up with some new spins and stories as those functions are about to become table stakes or common feature functionality on a go forward basis.

When and where to use?

In theory, anyone with a Symmetrix/VMAX, CLARiiON or Celerra that supports the new functionality should be a candidate for the capabilities, that is, at least the insight, analysis, monitoring and situation awareness capabilities Note that does not mean actually enabling the automated movement initially.

While the concept is to enable automated system managed storage (Hmmm, Mainframe DejaVu anyone), for those who want to walk before they run, enabling the insight and awareness capabilities can provide valuable information about how resources are being used. The next step would then to look at the recommendations of the tools, and if you concur with the recommendations, then take remedial action by telling the system when the movement can occur at your desired time.

For those ready to run, then let it rip and take off as FAST as you want. In either situation, look at FAST for providing insight and situational awareness of hot and cold storage, where opportunities exist for optimizing and gaining efficiency in how resources are used, all important aspects for enabling a Green and Virtual Data Center not to mention as well as supporting public and private clouds.

FYI, FTC Disclosure and FWIW

I have done content related projects for EMC in the past (see here), they are not currently a client nor have they sponsored, underwritten, influenced, renumerated, utilize third party off shore swiss, cayman or south american unnumbered bank accounts, or provided any other reimbursement for this post, however I did personally sign and hand to Joe Tucci a copy of my book The Green and Virtual Data Center (CRC) ;).

Bottom line

Do I like what EMC is doing with FAST and this approach? Yes.

Do I think there is room for improvement and additional enhancements? Absolutely!

Whats my recommendation? Have a look, do your homework, due diligence and see if its applicable to your environment while asking others vendors what they will be doing (under NDA if needed).

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Did HP respond to EMC and Cisco VCE with Microsoft HyperV bundle?

Last week EMC and Cisco along with Intel and VMware created the VCE collation along with a consumption model based service joint venture called Acadia.

In other activity last week, HP made several announcements including:

  • Improvements in sensing technologies
  • StorageWorks enhancements (SVSP, IBRIX, EVA and HyperV, X9000 and others)

EMC and Cisco were relatively quiet this week on announcement front, however HP unleashed another round of announcements that among others included:

  • Quarterly financial results
  • SMB server, storage, network and virtualization enhancements (here, here, here and here)
  • Acquisitions of 3COM (see related blog post here)

The reason I bring up all of this HP activity is not to simply re-cap all of the news and announcements which you can find on many other blogs or news sites, rather I see as a trend.

That trend appears to be one of a company on the move, not ready to sit back on its laurels, rather a company that continues to innovate in-house and via acquisitions.

Some of those acquisitions including IBRIX were relatively small, some like EDS last year and the one this week of 3COM to some would be large while to others perhaps as being seen as medium sized. Either way, HP has been busy expanding its portfolio of technology solution and services offerings along with its comprehensive IT stack.

Cisco, EMC and HP are examples of companies looking to expand their IT stacks and footprint in terms of diversifying current product focus and reach, along with extending into new or further into existing customer and market sector areas. Last weeks EMC and Cisco signaled two large players combing their resources to make virtualization and private clouds easy to acquire and deploy for mid to large size environments with a theme around VMware.

This week buried in all of the HP announcements was one that caught my eye which is a virtualization solution bundle designed for small business (that is something smaller than a vblock0), something that was missing in the Cisco and EMC news of last week however one that Im sure will be addressed sooner versus later.

In the case of HP, the other thing with their virtualization bundle was the focus on the mid to small business that fall into the broad and diverse SMB category, not to mention including Microsoft.

Yes, that is right, while a VMware based solution from HP would be a no-brainer given all of the activity the two companies are involved  in as joint partners, Microsoft HyperV was front and center.

Is this a reaction to last weeks Cisco and EMC salvo?

Perhaps and some will jump to that conclusion. However I will also offer this alternative scenario, 85-90 percent of servers consolidated into virtual machines (VMs) on VMware or other hypervisors including Microsoft HyperV are Windows based.

Likewise as one of the largest if not largest server vendors (pick your favorite server category or price band) who also happens to be one of the largest Microsoft Windows partners, I would have been more surprised if HP had not done a HyperV bundle.

While Cisco and EMC may stay the course or at least talk the talk with a VMware affinity in the Acadia and VCE coalition for the time being, I would expect HP to flex its wings a bit and show diversity of support for multiple Hypervisors, Operating Systems across its various server, network, storage and services platforms.

I would not be surprised to see some VMware based bundles appear over time building on previous announced HP blade systems matrix solution bundles.

Welcome back my friends to the show that never ends, that is the on-going server, storage, networking, virtualization, hardware, software and services solutions game for enabling the adaptive, dynamic, flexible, scalable, resilient, service oriented, public or private cloud, infrastructure as a service green and virtual data center.

Stay tuned, there is much more to come!

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

HP Buys one of the seven networking dwarfs and gets a bargain

Last week EMC and Cisco announced their VCE collation and Acadia.

The other day, HP continued its early holiday shopping by plucking down $2.7B USD and bought 3COM, one of the networking seven dwarfs (e.g. when compared to networking giant Cisco).

Some of the other so called networking dwarfs when compared to Cisco include Brocade, Ciena and Juniper among others.

Why is 3COM a bargain at $2.7B

Sure HP paid a slight multiplier premium on 3COM trailing revenues or a slight small multiplier on their market cap.

Sure HP gets to acquire one of the networking seven dwarfs at a time when Cisco is flexing its muscles to move into the server space.

Sure HP gets to extend their networking groups capabilities including additional offerings for HPs broad SMB and lower-end SOHO and even consumer markets not to mention enterprise ROBO or workgroups.

Sure HP gets to extend their security and Voice over IP (VoIP) via 3COM and their US Robotics brand perhaps to better compete with Cisco at the consumer, prosumer, SOHO or low-end of SMB markets.

Sure HP gets access to H3C as a means of further its reach into China and the growing Asian market, perhaps even getting closer to Huawei as a future possible partner.

Sure HP could have bought Brocade however IMHO that would have cost a few more deceased presidents (aka very large dollar bills) and assumed over a billion dollars in debt, however lets leave the Brocadians and that discussion on the back burner for a different discussion on another day.

Sure HP gets to signal to the world that they are alive, they have a ton of money in their war chest, and last I checked, actually more cash in the 11B range (minus about 2.7B being spent on 3COM) that exceeds the $5B USD cash position of Cisco.

Sure HP could have done and perhaps will still do some smaller networking related deals in couple of hundreds of million dollar type range to beef up product offerings such as a Riverbed or others, or, perhaps wait for some fire sales or price shop on those shopping themselves around.

ROI is the bargin IMHO, not to mention other pieces including H3C!

3COM was and is a bargain for all of the above, plus given the revenues of about 1.3B, HP CEO Mark Hurd stands to reap a better return on cash investment than having it sitting in a bank account earning a few points. Plus, HP still has around 8-9B in cash leaving room for some other opportunistic holiday shopping, who knows, maybe adopt yet another networking or storage or server related dwarf!

Stay tuned, this game is far from being over as there are plenty of days left in the 2009 holiday shopping season!

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Poll: EMC and Cisco Acadia VCE, what does it mean?

EMC and Cisco recently announced their new Acadia VCE coalition along with Intel and VMware.

As part of the VCE the collation or joint venture is also providing to market pre-acted vblocks that include Cisco servers power by Intel and network switches, EMC storage and management tools (Inonx and RSA for security), VMware vsphere virtualization along with pre-post sales services.

How does this move from a technology, packaging, integration as well as business or alliance perspective change the server, storage, networking, hardware, software and services game?

Whats your take?

Cheers gs

Greg Schulz – StorageIO, Author “The Green and Virtual Data Center” (CRC)

Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment

Was today the day the music died? (click here or here if you are not familar with the expression)

Add another three letter acronym (TLA) to your IT vocabulary if you are involved with server, storage, networking, virtualization, security and related infrastructure resource management (IRM) topics.

That new TLA is Virtual Computing Environment (VCE), a coalition formed by EMC and Cisco along with partner Intel called Acadia that was announced today. Of course, EMC who also happens to own VMware for virtualization and RSA for security software tools bring those to the coalition (read press release here).

For some quick fun, twittervile and the blogosphere have come up with other meanings such as:

VCE = Virtualization Communications Endpoint
VCE = VMware Cisco EMC
VCE = Very Cash Efficient
VCE = VMware Controls Everything
VCE = Virtualization Causes Enthusiasm
VCE = VMware Cisco Exclusive

Ok, so much for some fun, at least for now.

With Cisco, EMC and VMware announcing their new VCE coalition, has this signaled the end of servers, storage, networking, hardware and software for physical, virtual and clouding computing as we know it?

Does this mean all other vendors not in this announcement should pack it up, game over and go home?

The answer in my perspective is NO!

No, the music did not end today!

NO, servers, storage and networking for virtual or cloud environments has not ended.

Also, NO, other vendors do not have to go home today, the game is not over!

However a new game is on, one that some have seen before, for others it is something new, exciting perhaps revolutionary or an industry first.

What was announced?
Figure 1 shows a general vision or positioning from the three major players involved along with four tenants or topic areas of focus. Here is a link to a press release where you can read more.

CiscoVirtualizationCoalition.png
Figure 1: Source: Cisco, EMC, VMware

General points include:

  • A new coalition (e.g. VCE) focused on virtual compute for cloud and non cloud environments
  • A new company Acadia owned by EMC and Cisco (1/3 each) along with Intel and VMware
  • A new go to market pre-sales, service and support cross technology domain skill set team
  • Solution bundles or vblocks with technology from Cisco, EMC, Intel and VMware

What are the vblocks and components?
Pre-configured (see this link for a 3D model), tested, and supported with a single throat to choke model for streamlined end to end management and acquisition. There are three vblocks or virtual building blocks that include server, storage, I/O networking, and virtualization hypervisor software along with associated IRM software tools.

Cisco is bringing to the game their Unified Compute Solution (UCS) server along with Nexus 1000v and Multilayer Director (MDS) switches, EMC is bringing storage (Symmetrix VMax, CLARiiON and unified storage) along with their RSA security and Ionix IRM tools. VMware is providing their vSphere hypervisors running on Intel based services (via Cisco).

The components include:

  • EMC Ionix management tools and framework – The IRM tools
  • EMC RSA security framework software – The security tools
  • EMC VMware vSphere hypervisor virtualization software – The virtualization layer
  • EMC VMax, CLARiiON and unified storage systems – The storage
  • Cisco Nexus 1000v and MDS switches – The Network and connectivity
  • Cisco Unified Compute Solution (UCS) – The physical servers
  • Services and support – Cross technology domain presales, delivery and professional services

CiscoEMCVMwarevblock.jpg
Figure 2: Source: Cisco vblock (Server, Storage, Networking and Virtualization Software) via Cisco

The three vblock models are:
Vblock0: entry level system due out in 2010 supporting 300 to 800 VMs for initial customer consolidation, private clouds or other diverse applications in small or medium sized business. You can think of this as a SAN in a CAN or Data Center in a box with Cisco UCS and Nexus 1000v, EMC unified storage secured by RSA and VMware vSphere.

Vblock1: mid sized building block supporting 800 to 3000 VMs for consolidation and other optimization initiatives using Cisco UCS, Nexus and MDS switches along with EMC CLARiiON storage secured with RSA software hosting VMware hypervisors.

Vblock2 high end supporting up 3000 to 6000 VMs for large scale data center transformation or new virtualization efforts combing Cisco Unified Computing System (UCS), Nexus 1000v and MDS switches and EMC VMax Symmetix storage with RSA security software hosting VMware vSpshere hypervisor.

What does this all mean?
With this move, for some it will add fuel to the campfire that Cisco is moving closer to EMC and or VMware with a pre-nuptial via Acadia. For others, this will be seen as fragmentation for virtualization particularly if other vendors such as Dell, Fujitsu, HP, IBM and Microsoft among others are kept out of the game, not to mention their channels of vars or IT customers barriers.

Acadia is a new company or more precisely, a joint venture being created by major backers EMC and Cisco with minority backers being VMware and Intel.

Like any other joint ventures, for examples those commonly seen in the airline industry (e.g. transportation utility) where carriers pool resources such as SkyTeam whose members include Delta who had a JV with Airframe owner of KLM who had a antitrust immunity JV with northwest (now being digested by Delta).

These joint ventures can range from simple marketing alliances like you see with EMC programs such as their Select program to more formal OEM to ownership as is the case with VMware and RSA to this new model for Acadia.

An airline analogy may not be the most appropriate, yet there are some interesting similarities, least of which that air carriers rely on information systems and technologies provided by members of this collation among others. There is also a correlation in that joint ventures are about streamlining and creating a seamless end to end customer experience. That is, give them enough choice and options, keep them happy, take out the complexities and hopefully some cost, and with customer control come revenue and margin or profits.

Certainly there are opportunities to streamline and not just simply cut corners, perhaps that’s another area or analogy with the airlines where there is a current focus on cutting, nickel and dimming for services. Hopefully the Acadia and VCE are not just another example of vendors getting together around the campfire to sing Kumbaya in the name of increasing customer adoption, cost cutting or putting a marketing spin on how to sell more to customers for account control.

Now with all due respect to the individual companies and personal, at least in this iteration, it is not as much about the technology or packaging. Likewise, while important, it is also not just about bundling, integration and testing (they are important) as we have seen similar solutions before.

Rather, I think this has the potential for changing the way server, storage and networking hardware along with IRM and virtualization software are sold into organizations, for the better or worse.

What Im watching is how Acadia and their principal backers can navigate the channel maze and ultimately the customer maze to sell a cross technology domain solution. For example, will a sales call require six to fourteen legs (e.g. one person is a two legged call for those not up on sales or vendor lingo) with a storage, server, networking, VMware, RSA, Ionix and services representative?

Or, can a model to drive down the number of people or product specialist involved in a given sales call be achieved leveraging people with cross technology domain skills (e.g. someone who can speak server and storage hardware and software along with networking)?

Assuming Acadia and VCE vblocks address product integration issues, I see the bigger issue as being streamlining the sales process (including compensation plans) along with how partners are dealt with not to mention customers.

How will the sales pitch be to the Cisco network people at VARs or customer sites, or too the storage or server or VMware teams, or, all of the above?

What about the others?
Cisco has relationships with Dell, HP, IBM, Microsoft and Oracle/Sun among others that they will be stepping even more on the partner toes than when they launched the UCS earlier this year. EMC for its part if fairly diversified and is not as subservient to IBM however has a history of partnering with Dell, Oracle and Microsoft among others.

VMware has a smaller investment and thus more in the wings as is Intel given that both have large partnership with Dell, HP, IBM and Microsoft. Microsoft is of interest here because on one front the bulk of all servers virtualized into VMware VMs are Windows based.

On the other hand, Microsoft has their own virtualization hypervisor HyperV that depending upon how you look at it, could be a competitor of VMware or simply a nuisance. Im of the mindset that its still to early and don’t judge this game on the first round which VMware has won. Keep in mind the history such as desktop and browser wars that Microsoft lost in the first round only to come back strong later. This move could very well invigorate Microsoft, or perhaps Oracle, Citrix among others.

Now this is far from the first time that we have seen alliances, coalitions, marketing or sales promotion cross technology vendor clubs in the industry let alone from the specific vendors involved in this announcement.

One that comes to mind was 3COMs failed attempt in the late 90s to become the first traditional networking vendor to get into SANs, that was many years before Cisco could spell SAN let alone their Andiamo startup incubated. The 3COM initiative which was cancelled due to financial issues literally on the eve of rollout was to include the likes of STK (pre-sun), Qlogic, Anchor (People were still learning how to spell Brocade), Crossroads (FC to SCSI routers for tape), Legato (pre-EMC), DG CLARiiON (Pre-EMC), MTI (sold their patents to EMC, became a reseller, now defunct) along with some others slated to jump on the bandwagon.

Lets also not forget that while among the traditional networking market vendors Cisco is the $32B giant and all of the others including 3Com, Brocade, Broadcom, Ciena, Emulex, Juniper and Qlogic are the seven plus dwarfs. However, keep the $23B USD Huawei networking vendor that is growing at a 45% annual rate in mind.

I would keep an eye on AMD, Brocade, Citrix, Dell, Fujitsu, HP, Huawei, Juniper, Microsoft, NetApp, Oracle/Sun, Rackable and Symantec among many others for similar joint venture or marketing alliances.

Some of these have already surfaced with Brocade and Oracle sharing hugs and chugs (another sales term referring to alliance meetings over beers or shots).

Also keep in mind that VMware has a large software (customer business) footprint deployed on HP with Intel (and AMD) servers.

Oh, and those VMware based VMs running on HP servers also just happen to be hosting in their neighbor of 80% or more Windows based guests operating systems, I would say its game on time.

When I say its game on time, I dont think VMware is brash enough to cut HP (or others) off forcing them to move to Microsoft for virtualization. However the game is about control, control of technology stacks and partnerships, control of vars, integrators and the channel, as well as control of customers.

If you cannot tell, I find this topic fun and interesting.

For those who only know me from servers they often ask when did I learn about networking to which I say check out one of my books (Resilient Storage Networks-Elsevier). Meanwhile for others who know me from storage I get asked when did I learn about or get into servers to which I respond about 28 years ago when I worked in IT as the customer.

Bottom line on Acadia, vblocks and VCE for now, I like the idea of a unified and bundled solution as long as they are open and flexible.

On the other hand, I have many questions and even skeptical in some areas including of how this plays out for Cisco and EMC in terms of if it can be a unifier or polarized causing market fragmentation.

For some this is or will be dejavu, back to the future, while for others it is a new, exciting and revolutionary approach while for others it will be new fodder for smack talk!

More to follow soon.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Could Huawei buy Brocade?

Disclosure: I have no connection to Huawei. I own no stock in, nor have I worked for Brocade as an employee; however I did work for three years at SAN vendor INRANGE which was acquired by CNT. However I left to become an industry analyst prior to the acquisition by McData and well before Brocade bought McData. Brocade is not a current client; however I have done speaking events pertaining to general industry trends and perspectives at various Brocade customer events for them in the past.

Is Brocade for sale?

Last week a Wall Street Journal article mentioned Brocade (BRCD) might be for sale.

BRCD has a diverse product portfolio for Fibre Channel, Ethernet along with the emerging Fibre Channel over Ethernet (FCoE) market and a whos who of OEM and channel partners. Why not be for sale, good timing for investors, CEO Mike Klayko and his team have arguably done a good job of shifting and evolving the company.

Generally speaking, lets keep in perspective, everything is always for sale, and in an economy like now, bargains are everywhere. Many business are shopping, its just a matter of how visible the shopping for a seller or buyer is along with motivations and objectives including shareholder value.

Consequently, the coconut wires are abuzz with talk and speculation of who will buy Brocade or perhaps who Brocade might buy among other Merger and Acquisition (M and A) activity of who will buy who. For example, who might buy BRCD, why not EMC (they sold McData off years ago via IPO), or IBM (they sold some of their networking business to Cisco years ago) or HP (currently an OEM partner of BRCD) as possible buyers?

Last week I posted on twitter a response to a comment about who would want to buy Brocade with a response to the effect of why not a Huawei to which there was some silence except for industry luminary Steve Duplessie (have a look to see what Steve had to say).

Part of being an analyst IMHO should be to actually analyze things vs. simply reporting on what others want you to report or what you have read or hear elsewhere. This also means talking about scenarios that are of out of the box or in adjacent boxes from some perspectives or that might not be in-line with traditional thinking. Sometimes this means breaking away and thinking and saying what may not be obvious or practical. Having said that, lets take a step back for a moment as to why Brocade may or might not be for sale and who might or may not be interested in them.

IMHO, it has a lot to do with Cisco and not just because Brocade sees no opportunity to continue competing with the 800lb guerilla of LAN/MAN networking that has moved into Brocades stronghold of storage network SANs. Cisco is upsetting the table or apple cart with its server partners IBM, Dell, HP, Oracle/Sun and others by testing the waters of the server world with their UCS. So far I see this as something akin to a threat testing the defenses of a target before actually full out attacking.

In other words, checking to see how the opposition responds, what defense are put up, collect G2 or intelligence as well as how the rest of the world or industry might respond to an all out assault or shift of power or control. Of course, HP, IBM, Dell and Sun/Oracle will not take this move into their revenue and account control goes un-noticed with initial counter announcements having been made some re-emphasize relationship with Brocade along with their recent acquisition of Ethernet/IP vendor Foundry.

Now what does this have to do with Brocade potentially being sold and why the title involving Huawei?

Many of the recent industry acquisitions have been focused on shoring up technology or intellectual property (IP), eliminating a competitor or simply taking advantage of market conditions. For example, Datadomain was sold to EMC in a bidding war with NetApp, HP bought IBRIX, Oracle bought or is trying to buy Sun, Oracle also bought Virtual Iron, Dell bought Perot after HP bought EDS a year or so ago while Xerox bought ACS and so the M and A game continues among other deals.

Some of the deals are strategic, many being tactical, Brocade being bought I would put in the category of a strategic scenario, a bargaining chip or even pawn if you prefer in a much bigger game that is more than about switches, directors, HBAs, LANs, SANs, MANSs, WANs, POTS and PANs (Checkout my  book “Resilient Storage Networks”-Elsevier)!

So with conversations focused around Cisco expanding into servers to control the data center discussion, mindset, thinking, budgets and decision making, why wouldnt an HP, IBM, Dell let alone a NetApp, Oracle/Sun or even EMC want to buy Brocade as a bargaining chip in a bigger game? Why not a Ciena (they just bought some of Nortels assets), Juniper or 3Com (more of a merger of equals to fight Cisco), Microsoft (might upset their partner Cisco) or Fujitsu (Their Telco group that is) among others?

Then why not Huawei, a company some may have heard of, one that others may not have.

Who is Huawei you might ask?

Simple, they are a very large IT solutions provider who is also a large player in China with global operations including R&D in North America and many partnerships with U.S. vendors. By rough comparison, Cisco most recently reported annual revenue are about 36.1B (All are USD), BRCD about 1.5B, Juniper about $3.5B and 3COM about $1.3B and Huawei at about 23B USD with a year over year sales increase of 45%. Huawei has previous partnerships with storage vendors including Symantec and Falconstor among others. Huawei also has had partnership with 3com (H3C), a company that was first of the LAN vendors to get into SANs (pre-maturely) beating Cisco easily by several years.

Sure there would be many hurdles and issues, similar to the ones CNT and INRANGE had to overcome, or McData and CNT, or Brocade and McData among others. However in the much bigger game of IT account and thus budget control is played by HP, IBM, and Sun/Oracle among others, wouldn’t maintaining a dual-source for customers networking needs make sense, or, at least serve as a check to Cisco expansion efforts? If nothing else, maintaining the status quo in the industry for now, or, if the rules and game are changing, wouldn’t some of the bigger vendors want to get closer to the markets where Huawei is seeing rapid growth?

Does this mean that Brocade could be bought? Sure.
Does this mean Brocade cannot compete or is a sign of defeat? I don’t think so.
Does this mean that Brocade could end up buying or merging with someone else? Sure, why not.
Or, is it possible that someone like Huawei could end up buying Brocade? Why not!

Now, if Huawei were to buy Brocade, which begs the question for fun, could they be renamed or spun off as a division called HuaweiCade or HuaCadeWei? Anything is possible when you look outside the box.

Nuff said for now, food for thought.

Cheers – gs

Greg Schulz – StorageIO, Author “The Green and Virtual Data Center” (CRC)