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AWS adds Zocalo Enterprise File Sync Share and Collaboration

AWS adds Zocalo Enterprise File Sync Share and Collaboration

In case you missed it today, Amazon Web Services (AWS) announced Zocalo an enterprise class storage and file sharing service. As you might have guessed, by being file sync and share of cloud storage Zocalo can be seen as a competitor or option to other services including Box, Dropbox and Google among many others in the enterprise file sync and share (EFSS) space.

Amazon Zocalo enterprise storage and sharing service

AWS Enterprise File Sync Share (EFSS) Zocalo overview and summary:

  • Document collaboration (Comments and sharing) including available with AWS WorkSpaces
  • Central common hub for sharing documents along with those owned by a user
  • Select AWS regions where data is stored, along with set up users polices and audit trails
  • Sharing of various types of documents, worksheets, web pages, presentations, text and PDF among other files
  • Support for Windows and other PCs, Macs, tablets and other mobile devices
  • Cost effective (priced at $5 per user per month for 200GB of storage)
  • Free 30 day trial for up to 50 users each with 200GB (e.g. 10TB)
  • Secure leveraging existing AWS regions and tools (encryption in transit and while at rest)
  • Active directory credentials integration

Learn more in the Zocalo FAQ found here

Register for the limited free Zocalo trial here

Additional Zocalo product details can be found here

AWS also announced as part of its Mobile Services Cognito a mobile service for simple user identity and data synchronization, along with SNS, Mobile Analytics and other enhancements. Learn more about AWS Cognito here and Mobile Services here.

Check out other AWS updates, news and enhancements here

Ok, nuff said

Cheers
gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

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Cloud conversations: Gaining cloud confidence from insights into AWS outages (Part II)

StorageIO industry trends cloud, virtualization and big data

This is the second in a two-part industry trends and perspective looking at learning from cloud incidents, view part I here.

There is good information, insight and lessons to be learned from cloud outages and other incidents.

Sorry cynics no that does not mean an end to clouds, as they are here to stay. However when and where to use them, along with what best practices, how to be ready and configure for use are part of the discussion. This means that clouds may not be for everybody or all applications, or at least today. For those who are into clouds for the long haul (either all in or partially) including current skeptics, there are many lessons to be  learned and leveraged.

In order to gain confidence in clouds, some questions that I routinely am asked include are clouds more or less reliable than what you are doing? Depends on what you are doing, and how you will be using the cloud services. If you are applying HA and other BC or resiliency best practices, you may be able to configure and isolate from the more common situations. On the other hand, if you are simply using the cloud services as a low-cost alternative selecting the lowest price and service class (SLAs and SLOs), you might get what you paid for. Thus, clouds are a shared responsibility, the service provider has things they need to do, and the user or person designing how the service will be used have some decisions making responsibilities.

Keep in mind that high availability (HA), resiliency, business continuance (BC) along with disaster recovery (DR) are the sum of several pieces. This includes people, best practices, processes including change management, good design eliminating points of failure and isolating or containing faults, along with how the components  or technology used (e.g. hardware, software, networks, services, tools). Good technology used in goods ways can be part of a highly resilient flexible and scalable data infrastructure. Good technology used in the wrong ways may not leverage the solutions to their full potential.

While it is easy to focus on the physical technologies (servers, storage, networks, software, facilities), many of the cloud services incidents or outages have involved people, process and best practices so those need to be considered.

These incidents or outages bring awareness, a level set, that this is still early in the cloud evolution lifecycle and to move beyond seeing clouds as just a way to cut cost, and seeing the importance and value HA, resiliency, BC and DR. This means learning from mistakes, taking action to correct or fix errors, find and cut points of failure are part of a technology maturing or the use of it. These all tie into having services with service level agreements (SLAs) with service level objectives (SLOs) for availability, reliability, durability, accessibility, performance and security among others to protect against mayhem or other things that can and do happen.

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The reason I mentioned earlier that AWS had another incident is that like their peers or competitors who have incidents in the past, AWS appears to be going through some growing, maturing, evolution related activities. During summer 2012 there was an AWS incident that affected Netflix (read more here: AWS and the Netflix Fix?). It should also be noted that there were earlier AWS outages where Netflix (read about Netflix architecture here) leveraged resiliency designs to try and prevent mayhem when others were impacted.

Is AWS a lightning rod for things to happen, a point of attraction for Mayhem and others?

Granted given their size, scope of services and how being used on a global basis AWS is blazing new territory and experiences, similar to what other information services delivery platforms did in the past. What I mean is that while taken for granted today, open systems Unix, Linux, Windows-based along with client-server, midrange or distributed systems, not to mention mainframe hardware, software, networks, processes, procedures, best practices all went through growing pains.

There are a couple of interesting threads going on over in various LinkedIn Groups based on some reporters stories including on speculation of what happened, followed with some good discussions of what actually happened and how to prevent recurrence of them in the future.

Over in the Cloud Computing, SaaS & Virtualization group forum, this thread is based on a Forbes article (Amazon AWS Takes Down Netflix on Christmas Eve) and involves conversations about SLAs, best practices, HA and related themes. Have a look at the story the thread is based on and some of the assertions being made, and ensuing discussions.

Also over at LinkedIn, in the Cloud Hosting & Service Providers group forum, this thread is based on a story titled Why Netflix’ Christmas Eve Crash Was Its Own Fault with a good discussion on clouds, HA, BC, DR, resiliency and related themes.

Over at the Virtualization Practice, there is a piece titled Is Amazon Ruining Public Cloud Computing? with comments from me and Adrian Cockcroft (@Adrianco) a Netflix Architect (you can read his blog here). You can also view some presentations about the Netflix architecture here.

What this all means

Saying you get what you pay for would be too easy and perhaps not applicable.

There are good services free, or low-cost, just like good free content and other things, however vice versa, just because something costs more, does not make it better.

Otoh, there are services that charge a premium however may have no better if not worse reliability, same with content for fee or perceived value that is no better than what you get free.

Additional related material

Some closing thoughts:

  • Clouds are real and can be used safely; however, they are a shared responsibility.
  • Only you can prevent cloud data loss, which means do your homework, be ready.
  • If something can go wrong, it probably will, particularly if humans are involved.
  • Prepare for the unexpected and clarify assumptions vs. realities of service capabilities.
  • Leverage fault isolation and containment to prevent rolling or spreading disasters.
  • Look at cloud services beyond lowest cost or for cost avoidance.
  • What is your organizations culture for learning from mistakes vs. fixing blame?
  • Ask yourself if you, your applications and organization are ready for clouds.
  • Ask your cloud providers if they are ready for you and your applications.
  • Identify what your cloud concerns are to decide what can be done about them.
  • Do a proof of concept to decide what types of clouds and services are best for you.

Do not be scared of clouds, however be ready, do your homework, learn from the mistakes, misfortune and errors of others. Establish and leverage known best practices while creating new ones. Look at the past for guidance to the future, however avoid clinging to, and bringing the baggage of the past to the future. Use new technologies, tools and techniques in new ways vs. using them in old ways.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

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Cloud conversations: Gaining cloud confidence from insights into AWS outages

StorageIO industry trends cloud, virtualization and big data

This is the first of a two-part industry trends and perspectives series looking at how to learn from cloud outages (read part II here).

In case you missed it, there were some public cloud outages during the recent Christmas 2012-holiday season. One incident involved Microsoft Xbox (view the Microsoft Azure status dashboard here) users were impacted, and the other was another Amazon Web Services (AWS) incident. Microsoft and AWS are not alone, most if not all cloud services have had some type of incident and have gone on to improve from those outages. Google has had issues with different applications and services including some in December 2012 along with a Gmail incident that received covered back in 2011.

For those interested, here is a link to the AWS status dashboard and a link to the AWS December 24 2012 incident postmortem. In the case of the recent AWS incident which affected users such as Netflix, the incident (read the AWS postmortem and Netflix postmortem) was tied to a human error. This is not to say AWS has more outages or incidents vs. others including Microsoft, it just seems that we hear more about AWS when things happen compared to others. That could be due to AWS size and arguably market leading status, diversity of services and scale at which some of their clients are using them.

Btw, if you were not aware, Microsoft Azure is more than just about supporting SQLserver, Exchange, SharePoint or Office, it is also an IaaS layer for running virtual machines such as Hyper-V, as well as a storage target for storing data. You can use Microsoft Azure storage services as a target for backing up or archiving or as general storage, similar to using AWS S3 or Rackspace Cloud files or other services. Some backup and archiving AaaS and SaaS providers including Evault partner with Microsoft Azure as a storage repository target.

When reading some of the coverage of these recent cloud incidents, I am not sure if I am more amazed by some of the marketing cloud washing, or the cloud bashing and uniformed reporting or lack of research and insight. Then again, if someone repeats a myth often enough for others to hear and repeat, as it gets amplified, the myth may assume status of reality. After all, you may know the expression that if it is on the internet then it must be true?

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Have AWS and public cloud services become a lightning rod for when things go wrong?

Here is some coverage of various cloud incidents:

The above are a small sampling of different stories, articles, columns, blogs, perspectives about cloud services outages or other incidents. Assuming the services are available, you can Google or Bing many others along with reading postmortems to gain insight into what happened, the cause, effect and how to prevent in the future.

Do these recent incidents show a trend of increased cloud outages? Alternatively, do they say that the cloud services are being used more and on a larger basis, thus the impacts become more known?

Perhaps it is a mix of the above, and like when a magnetic storage tape gets lost or stolen, it makes for good news or copy, something to write about. Granted there are fewer tapes actually lost than in the past, and far fewer vs. lost or stolen laptops and other devices with data on them. There are probably other reasons such as the lightning rod effect given how much industry hype around clouds that when something does happen, the cynics or foes come out in force, sometimes with FUD.

Similar to traditional hardware or software based product vendors, some service providers have even tried to convince me that they have never had an incident, lost or corrupted or compromised any data, yeah, right. Candidly, I put more credibility and confidence in a vendor or solution provider who tells me that they have had incidents and taken steps to prevent them from recurring. Granted those steps might be made public while others might be under NDA, at least they are learning and implementing improvements.

As part of gaining insights, here are some links to AWS, Google, Microsoft Azure and other service status dashboards where you can view current and past situations.

What is your take on IT clouds? Click here to cast your vote and see what others are thinking about clouds.

Ok, nuff said for now (check out part II here )

Disclosure: I am a customer of AWS for EC2, EBS, S3 and Glacier as well as a customer of Bluehost for hosting and Rackspace for backups. Other than Amazon being a seller of my books (and my blog via Kindle) along with running ads on my sites and being an Amazon Associates member (Google also has ads), none of those mentioned are or have been StorageIO clients.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Cloud conversations: confidence, certainty and confidentiality

Here is an interesting article from over at wired about proposed privacy law and court warrants for cloud data, along with this one over at information week. Both got me thinking about some things that I hear when out and about talking with IT professionals and their concerns around clouds.

StorageIO industry trends cloud, virtualization and big data

Common themes at the recent modernizing data protection and new realities of cloud and virtualization event series that I was involved with pertained to cloud concerns. Some organizations are already using clouds to some degree while others are taking a cautious approach. Some are all in, while others will take longer for various reasons. Likewise some are using a mix of public, private and hybrid to compliment their environments for collaboration, shared storage, compute, content distribution, backup, archive or BC and DR among other things. These environments range from SOHO or small SMB to ROBO to workgroup to enterprise, education and government of various size.

Often the conversations would evolve around gaining confidence with clouds as well as virtualization. In the case of clouds, given that some of the services as well as products, solutions or technologies are still young, there is still a learning and maturing curve. There are also other factors including the amount of hype and FUD around clouds has some people more skeptical or cautious to move forward. Granted there are also the true cynics which tend to be offset by the cloud crowd cheerleaders thus canceling each other out.

For the non cheerleaders and non cynics, hurdles to cloud adoption (in whole or in part, public, private or hybrid) tend to start with the letter C.

My message has and continues to be that of do not be scared of clouds and virtualization, however be ready, informed and decide what your concerns are. By determining your concerns, you can then work on figuring out what to do about those.

Here is a list of common cloud concerns and comments that I hear:
Cloud cheerleader hype
Cloud critics and cynics FUD
Confidence in cloud products or services
Certainty in cloud data protection or security
Cloud certifications and standards
Compatibility and interoperability
Classes and continuing education
Confidentially, privacy and security
Costs of cloud services or products
Country where cloud data is stored

There are many other items that can be added to the list that start with the letter C, however there are also some that start with P. For example, People, Products, Process, Procedures, Practices, Paradigm, Public or Private and Protocols among others.

Its one thing to be scared of something and not know what or why you are scared. It’s another thing to know or figure out what or why you are scared or concerned and then be able to do something about it. For example learn what standards such as SNIA CDMI among others exist and how those could be of help along with other tools or best practices from others.

Thus don’t be scared of clouds or virtualization, however do your homework, decide your concerns and then find what can be done about those. If you need help, drop me a note.

In the meantime, here is some more material:
Cloud and Virtual Data Storage Networking
More modernizing data protection, virtualization and clouds with certainty
Cloud conversations: AWS Government Cloud (GovCloud)
Amazon cloud storage options enhanced with Glacier
Open Data Center Alliance (ODCA) publishes two new cloud usage models
Data protection modernization, more than swapping out media
Amazon Web Services (AWS) and the NetFlix Fix?
What do VARs and Clouds as well as MSPs have in common?
Only you can prevent cloud data loss
The blame game: Does cloud storage result in data loss?
Cloud conversations: Loss of data access vs. data loss
Clouds are like Electricity: Dont be Scared
Poll: What Do You Think of IT Clouds?

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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Are social media and networking a waste of time?

Are social media and networking including twitter, blogs, google+ and linkedin among other venues and mediums a waste of time or only for those who have nothing else to do?

As with most things, the answer is it probably depends.

However IMHO the answer is NO, social media and networking when incorporated as a part of doing business is not a waste unless like anything else you let it become a waste of time.

I have chosen to leverage social media networking along with traditional mediums, venues, news letters, in person events, and other means of communicating, learning and doing business vs. ignoring it.

Does that I mean I jump on or join in every new social networking medium or venue? Nope, however I’m always watching to see where to invest time and effort and find the return or benefit.

 

Some observations about social media and networking include:

You get out of social media and networking what you put into it: When it comes to LinkedIn, Michael Naylor told me several years ago to get involved with and you will get out of what you put into LinkedIn (or other venues for that matter). Now about eight or nine years later, even despite the spam, I completely agree how true Mikes advise has been and remains.

Engagement, interaction, discussion (or debate) are all part of the discourse in and around social media and networking. Louis Gray who got me hooked on twitter and some other mediums years ago has a great blog post that unless you are engaging or interacting, you are not social networking. What that means is simply using social networking media and mediums as a broadcast or one way communication platform is just that, talking at vs. talking with or too people. Thus get out of your comfort zone, step out from behind your pulpit or podium and engage with audiences or participants vs. talking at them to get out of what you put into it.


Dont be afraid of joining different groups or venues, listen, lurk, observe, learn from others in the same or adjacent areas online, however also keep time in perspective to get other tasks completed. This also means you can build your own castle or venue for people to come to or you can do a hybrid including your own site(s) as well as taking discussions and conversations to where other audiences are.

Let me put this a different way, I like to fish and catch. Sometimes I know where the fish are based on experience and when they might bite, then there are other times when they move. This means knowing when and where to go to different locations to catch a fish or catch a conversation.

Going where the fish are, fall on the St. Croix river

Building on the above, don’t be afraid to get involved or start a conversation.

Sure on some venues you will get spammed and a bunch of responses that you might not like particular if venturing out away from the safety of your own castle or site. However use those conversations and engagements to learn and interact, see what is on people’s minds or that they are interested in vs. what you want to tell them.

Where wasting time can come into play is trying to be part of every discussion, watching what everybody is doing or saying in all the various venues. For the trick has been to pick which venues are useful for where I want to invest time along with what I will get out of them in addition to using different tools to help find the applicable conversations and discussions. If you are not using things as basic as Google alerts you are probably spending too much time out looking for conversations or discussions, or, you are missing out on them altogether.

I have also noticed that there tends to be a correlation between those who are involved in one way communication and comment diminishing or dismissing social media and networking as a waste of time or not practical, hmm, go figure.

Otoh, I have also noticed those who tend to be involved in one way or non interactive discussions or that limit comments and discourse tend to also have lower numbers of followers, appear on fewer lists or get shared by others, hmm, go figure.

I have also noticed that some who do very well in cyberspace may not do as well in person and vise versa, however there are many who can do both. Likewise there are those who do well in columns that support interactive comments and those who do not.

Perhaps there is a hadoop big data analytics algorithm out there for someone who has lots of time to do some research on all of this?

In the meantime, for those interested, check out Johnny Bentwood (@JonnyBentwood) and some of the things he has done around analytics and social media and metrics if so interested.


What this all means is that to each their own, that is comfort zones. If your comfort zone and sphere of influence is in one way communication via print, online, video or what ever, then play to your strengths. Likewise, if yours is as a commentator or something else, go with it.

Leverage and get involved, don’t be scared, find your voice, engage, take part, however also be ready to be challenged while increasing your network of contacts, ability to learn and get out of what ever you put into it. Otherwise, stay in your comfort zone or within your sphere of influence.

As to if social media and networking are a waste of time and only for those who have nothing to do, well, if that is the case, last year was a banner year for me and my business. That is both in terms of activity, contacts, coverage, awards and accolades not to mention increasing discussions and experience in other areas as well as being involved in traditional media and venues or activities. I guess if that is the result of being involved or investing in social media and networking it is an honor to be among those who waste time and have nothing better to do.

Why do I take time out of my busy schedule to share this?

Simple, you get out of things what you put into it, and granted some will simply take advantage as opposed to contributing back, maybe they too will evolve to give back what they take out.

Feel free to engage or simply read and lurk, that option is all yours.

Ok, nuff said for now, have to get some other work projects done now.

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

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IT and technology turkeys

Now that Halloween and talk of Zombies has past (at least for now), that means next up on the social or holiday calendar topics in the U.S. is thanksgiving which means turkey themes.

With turkey themes in mind, how about some past, current and maybe future technology flops or where are they now.

A technology turkey can be a product, trend, technique or theme that was touted (or hyped) and flopped for various reasons not flying up to, or meeting its expectations. That means that a technology turkey may have had industry adoption however lacked customer deployment.

Lets try a few, how about holographic storage, or is that still a future technology?

Were NEXT computer and the Apple Newton turkeys?

Disclosure: I have a Newton that has not been used since the mid 90s.

Is ATA over Ethernet (AoE) a future turkey candidate along with FCoE aka Fibre Channel over Ethernet (or here or here), or is that just some peoples wishful thinking regarding FCoE being a turkey?

Speaking of AoE, what ever happened to Zetera (aka Hammer storage) the iSCSI alternative of a few years ago?

To be fair how about IPFC not to be confused with FCIP (Fibre Channel frames mapped to IP for distance) or iFCP not to be confused with FCoE or iSCSI. IPFC mapped IP as upper level protocol (ULP) onto Fibre Channel coexisting with FCP and FICON. There were only a few adopters of IPFC that used it as a low latency channel to channel (CTC) mechanism for open systems before InfiniBand and other technologies matured.

Im guessing that someone will step up to defend the honor of Microsoft Windows Vista, however until then, IMHO it is or was a Turkey. While on the topic of operating systems, anyone have an opinion on IBMs OS2? Speaking of PCs, how about the DEC Rainbow and its sibling the Robin? Remember when IBM was in the PC business before selling it off to Lenovo, how about the IBM PCjr, turkey candidate or not?

HP should be on the turkey list with their now ex CEO Leo Apotheker whom they put out to pasture, on the technology front, anybody remember AutoRAID?

How about the Britton Lee Database machine which today would be referred to as a storage appliance or application optimized storage system such as the Oracle Exadata II (or Oracle Exadata I based on HP hardware) among others. Note that Im not saying Exadata I or Exadata II are turkeys as that will be left to your own determination. Both are cool from a technology standpoint, however there is more to having neat or interesting technology to move from announcement to industry adoption to customer deployment, things that Oracle has been having some success with.

Speaking of Oracle, remember when Sun bought the Encore storage system and renamed it the A7000 (not to be confused with the A5000 aka Photon) in an attempt to compete against the EMC Symmetrix. The Encore folks after Sun went on to their next project and still today call it DataCore. Meanwhile Sun discontinued the A7000 after a period of time similar to what they did with other acquisitions such as Pirus which became the 6920 which was end of lifed as part of a deal where Sun increased their resell activity of HDS which too has since been archived. Hmmm, that begs the question of what happens with Oracle acquiring Pillar with an earn out scheme where if there is revenue there is a payout, if there is no revenue then there is a tax write off.

What about big data, will that become a turkey following in the footsteps of other former high flyers such as cloud, virtualization, data classification, CDP, Green IT and SOA among many others. IMHO that depends upon what your view or definition along with expectations of big data is as a buzzword bingo topic. Depending on your view, that will determine if the above will join others that fade away from the limelight shifting into productive modes for customers and profitable activity for vendors.

Want to read what others have to say about technology turkeys or flops?

Here is what ibitimes has to say about technology flops (aka) turkeys, with Infoworlds lineup here, Computerworlds list is here. Meanwhile a couple from mashable here and here, Cnet weighs in here, with another list over at investorplace found here, and checkout the list at Money here with the telegraph represented here. Of course you could Google to find more however you would probably also stumble upon Googles own flops or technology turkeys including wave.

What is your take as to other technology turkeys past, present or future?

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved