Europe Archives

IT Data Center, Storage and Virtualization Industry Trends and Perspective
June 16, 2010 Nijkerk, GELDERLAND Netherlands

Event Type	Training/Seminar
Event Type	Seminar Training with Greg Schulz of US based Server and StorageIO
Sponsor	Brouwer Storage Consultancy
Target Audience	Storage Architects, Consultants, Pre-Sales, Customer (technical) decison makers
Keywords	Cloud, Grid, Data Protection, Disaster Recovery, Storage, Green IT, VTL, Encryption, Dedupe, SAN, NAS, Backup, BC, DR, Performance, Virtualization, FCoE
Location and Venue	Ampt van Nijkerk Berencamperweg Nijkerk, GELDERLAND NL
When	Wed. June 16, 2010 9AM-5PM Local
Price	€ 450,=
Event URL	LinkedIn: https://storageioblog.com/book4.html
Contact	Gert Brouwer Olevoortseweg 43 3861 MH Nijkerk The Netherlands Phone: +31-33-246-6825 Fax: +31-33-245-8956 Cell Phone: +31-652-601-309 info@brouwerconsultancy.com
Abstract	General items that will be covered include: What are current and emerging macro trends, issues, challenges and opportunities. Common IT customer and IT trends, issues and challenges. Opportunities for leveraging various current, new and emerging technologies, techniques. What are some new and improved technologies and techniques. The seminar will provide insight on how to address various IT and data storage management challenges, where and how new and emerging technologies can co-exist as well as compliment installed resources for maximum investment protection and business agility. Additional themes include cost and storage resource management, optimization and efficiency approaches along with where and how cloud, virtualizaiton and other topics fit into existing environments. Buzzwords and topics to be discussed include among others: FC and FCoE, SAS, SATA, iSCSI and NAS, I/O Vritualization (IOV) and convergence SSD (Flash and RAM), RAID, Second Generation MAID and IPM, Tape Performance and Capacity planning, Performance and Capacity Optimization, Metrics IRM tools including DPM, E2E, SRA, SRM, as Well as Federated Management Data movement and migration including automation or policy enabled HA and Data protection including Backup/Restore, BC/DR , Security/Encryption VTL, CDP, Snapshots and replication for virtual and non virtual environments Dynamic IT and Optimization , the new Green IT (efficiency and productivity) Distributed data protection (DDP) and distributed data caching (DDC) Server and Storage Virtualization along with discussion about life beyond consolidation SAN, NAS, Clusters, Grids, Clouds (Public and Private), Bulk and object based Storage Unified and vendor prepackaged stacked solutions (e.g. EMC VCE among others) Data footprint reduction (Servers, Storage, Networks, Data Protection and Hypervisors among others.

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

February 19, 2009March 7, 2022

Plenty of Industry Firsts at VMworld Europe

Warning: Ok, I’m tiered and ready for a short vacation, so be advised, there is some industry and other tongue and check humor in this post, if you get it great, if not, don’t worry about it, ask around and someone can fill you in… ;).

So with VMworld Europe taking place in Cannes (that’s in the south of France and a nice place if you have not been there yet), rest assured, there will be a flurry of product, service and other announcements, some of which will use the usual industry first, industry only only, truly unique and the other usual claims. Unfortunately I wont be in Cannes as I will be in Florida next week doing a couple of keynote and sessions on IT optimization with some IT professionals in the Tampa and Miami areas.

What’s fun about being pre-briefed under NDA and/or embargo (are they the same) is hearing what the different vendors are or will be announcing and what can be even more fun, is hearing their claims of being 1st or thinking or believing they are 1st when in reality one may have just gotten off of the phone with someone else who is announcing something similar.

Rest assured, there will be some good and useful and with the right qualifiers, new, unique, 1st and so forth announcements next week especially for those who take the time to dig in to the details. So do that, look at the announcements, better yet, if you are at VMworld Europe, stop by and see the various vendors, their new solutions and ask the questions and dig into the details to learn more.

Now having said all of that, with the applicable qualifiers, I will say, that to my knowledge, from what I’m aware of based on briefings and other information that I can disclose, the industry first European appearance in the south of France in Cannes at a VMworld conference will see the first appearance and giveaway promotion by a vendor of my new book "The Green and Virtual Data Center" (CRC) which will be taking place at the StorMagic booth (or stand) in the Innovators area of the expo hall. (did I get enough qualifiers in to make it an industry 1st? – That was some humor BTW ;) ).

I think in their category and for what they are doing (VM and storage infrastructure, data protection and management) the StorMagic SvSAN is rather interesting and deserves a closer look. While on the surface it looks like what others are doing, that is simply moving a storage software stack that might otherwise run in a tin wrapped software appliance (that’s a server or controller) vs. repackaging and stuffing into a silicon wrapped (e.g. software and memory enabled) virtual machine (VM) as many others have done. On closer inspection, SvSAN is actually enabling management of internal RAID adapter cards with integration into VMware control/management interfaces to simplify and streamline hardware, software and storage resources. (yes yes yes, I know, everybody else is already doing that – BTW – That was another attempt at some humor! ;) )

However don’t take my word, check it out yourself and let me know. Stop by the StorMagic both or stand, say hello, tell them that Greg from StorageIO sent you, signup for a giveaway of my new book, ask them to show you why they have something new and different with their new version of SvSAN VM and Storage Infrastructure management tool. You then can be the judge as to how unique and enabling their new announced capabilities are for broad market VMware environments.

Disclosure, StorMagic is not nor have they ever been a client or sponsor directly or indirectly via 3rd or 4th parities. that is, unless you consider them buying some books from my publisher or one of my publishers distributors in some way shape or form an in-direct means. (Now for some, that was an industry inside joke, for others, well, lets leave it at that for now, nuff said ;) ).

Ok, time to get packed and head out for a long weekend and get ready for next weeks busy schedule. For those heading to VMworld, enjoy and hope to see or talk with you soon. For those in Tampa and Miami, hope to see you next week, for everyone else, check out my events page as there are many events coming to cities and venues near you soon. Enjoy and try to have some fun, and to quote Wolf Gang Puck, "Live Love and Eat" :) .

Cheers – gs

Technorati tags: StorMagic, Event, Tampa, France, Miami, VMworld, Wolfgang Puck, Cannes, The Green and Virtual Data Center

November 14, 2008January 1, 2022

Dutch StorageExpo Recap

Earlier this week I had the pleasure of presenting a keynote talk (“Storage Industry Trends and Perspectives: Beyond Hype and Green Washing”) at the Dutch StorageExpo (produced by VNU Exhibitions Europe) event in Utrecht the Netherlands which was co-located in the ultra large Jaarbeurs congress center (e.g. convention center) along with concurrent shows for Linux, Security and networking making for a huge show and exhibition, almost a mini scaled down version of cebit or VMworld or EMCworld like event.

Dutch StorageExpo

Congratulations and many thanks to Marloes van den Berg of VNU Exhibitions and her team who put together a fantastic and well attended event, not to mention their warm and gracious Dutch hospitality.

European shows and events are different than those in the U.S. in that at European events, the focus is more on meeting, building and maintaining relationships and less on “Uui Gui” demos or marketing sales pitches involving complex demos and technology displays found at many U.S. events.

Granted, their are indeed product demos and technology to look at and talk about, and rest assured, the conversations and discussions when involving technology get right to the point and often much more direct. There is also a more relaxed aspect as seen in the many booths or stands as they are called, many of which have bars that serve up coffee in the morning as well as snacks and other beverages (the Hienken in Holland is much better than what is shipped to the U.S.) over which to discuss and have conversations about various topics, issues and technolgies.

Many of the issues being faced by the Europeans are similar to those being faced by IT organizations in North America as well as elsewhere in the world including limits or issues around power, cooling, floor-space footprints, economics, doing more with less to boost productivity and enhance efficieinecy while sustaining business growth without impacting service delivery or service levels. BC/DR, data proteciton and data security, virtualizaiton were all topics of interest and points of discussions among others.

I had the opportunity to meet several new people both from IT organizations, vars or resellers, consultants, vendors and media along with putting a face to a name of people I had meet virtually in the past not to mention re-connect with others that I have known from the past whom it was great to have had a chance to re-connect with.

Thanks to all of those who attended both the key note session on Wednesday afternoon as well as to those who were at Monday’s all day seminar organized by Gert Brouwer or Brouwer consultancy in Nijkerk, I really enjoyed the conversations and perspectives of everyone I had a chance to meet with this past week and look forward to future conversations.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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