SSD and Green IT moving beyond green washing

SSD and Green IT moving beyond green washing

Keeping in mind that there is no such thing as a data or information recession, not to mention that people and data are living longer, there is the need to discuss expanding data footprints. When researching his new article over on SearchSolidstateStorage.com John Hilliard reached out to ask about SSD, Green IT, energy efficiency and effectiveness trends and perspectives (you can read the article and my comments here).

In the past when Green IT and Green storage was mentioned, discussions focused around energy avoidance along with space capacity reduction. While storage efficiency and optimization in the context of space-saving and capacity consolidation are part of Green storage, so too are storage IO consolidation with SSD. For inactive or less frequently accessed data, storage optimization and efficiency can focus on using various data footprint reduction techniques including archive, backup and data protection modernization, compression, dedupe, data management and deletion, along with storage tiering and thin provisioning among others.

SSD and IO consolidation for Green IT and productivity

On the other hand, for active data where performance is important, the focus expands to how to be more effective and boosting productivity with IO consolidation using SSD and other technologies.

Note that if your data center infrastructure is not efficient, then it is possible that for every watt of energy consumed, a watt (or more) of energy is needed to cool. However if your data center cooling is effective with a resulting low or good PUE, you may not be seeing a 1:1 watt or energy used for storage to cooling ratio as was more common a few years ago.

IMHO while reducing carbon footprints is a noble and good thing, however if that is your own focus or value proposition for a solution such as SSD or other Green technologies and techniques including data footprint reduction, you are missing many opportunities.

Have a read of John’s article that includes some of my comments on energy efficiency and effectiveness to support enhanced productivity, or the other aspect of Green IT being economic enabling to avoid missed opportunities.

Where to learn more

Various IT industry vendor and service provider links
Green and Virtual Data Center Primer
Green and Virtual Data Center links
Green IT Confusion Continues, Opportunities Missed!
Green IT deferral blamed on economic recession might be result of green gap
Supporting IT growth demand during economic uncertain times
Industry trend: People plus data are aging and living longer
Are large storage arrays dead at the hands of SSD?
EPA Energy Star for data center storage draft 3 specification
How much SSD do you need vs. want?
More storage and IO metrics that matter
What is the best kind of IO? The one you do not have to do

Speaking of speeding up business with SSD storage

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

EPA Energy Star for data center storage draft 3 specification

US EPA Energy Star for Data Center StorageUncle SAM wants you to be energy efficient and effective with optimized data center storage

The U.S. EPA is ready to release DRAFT 3 of the Energy Star for data center storage specification and has an upcoming web session that you can sign up for if are not on their contact list of interested stake holders. If you are not familiar with the EPA Energy star for data center storage program, here is some background information.

Thus if you are interested, see the email and information below, signup and take part if so inclined as opposed to saying that you did not have a chance to comment.

Dear ENERGY STAR® Data Center Storage Manufacturer or Other Interested Party:

The U.S. Environmental Protection Agency (EPA) would like to announce the release of the Draft 3 Version 1.0 ENERGY STAR Specification for Data Center Storage. The draft is attached and is accompanied by a cover letter and Draft Test Method. Stakeholders are invited to review these documents and submit comments to EPA via email to storage@energystar.gov by Friday, July 27, 2012.

EPA will host a webinar on Wednesday, July 11, 2012, tentatively starting at 1:00PM EST. The agenda will be focused on elements from Draft 3, Product Families, and other key topics. Please RSVP to storage@energystar.gov no later than Tuesday, July 3, 2012 with the subject "RSVP – Storage Draft 3 specification meeting."

If you have any questions, please contact Robert Meyers, EPA, at Meyers.Robert@epa.gov or (202) 343-9923; or John Clinger, ICF International, at John.Clinger@icfi.com or (202) 572-9432.

Thank you for your continued support of the ENERGY STAR program.

For more information, visit: www.energystar.gov

This message was sent to you on behalf of ENERGY STAR. Each ENERGY STAR partner organization must have at least one primary contact receiving e-mail to maintain partnership. If you are no longer working on ENERGY STAR, and wish to be removed as a contact, please update your contact status in your MESA account. If you are not a partner organization and wish to opt out of receiving e-mails, you may call the ENERGY STAR Hotline at 1-888-782-7937 and request to have your mass mail settings changed. Unsubscribing means that you will no longer receive program-wide or product-specific e-mails from ENERGY STAR.

 

 

 

Ok, you have been advised, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Green IT deferral blamed on economic recession might be result of green gap

Storage I/O Industry Trends and Perspectives

I recently saw a comment somewhere that talked about Green IT being deferred or set aside due to lack of funding because of ongoing global economic turmoil. For those who see Green IT in the context of the green washing efforts that requiring spending to gain some benefits that I can understand. After all, if your goal is to simply go and be or be seen as being green, there is a cost to doing that.

With tight or shrinking IT budgets, there are other realities and while organizations may want to do the right thing helping the environment, however that is often seen as overhead to financial conscious management.

On the other hand, turn the green washing messaging off or at least dial-it back a bit as has been the case the past couple of years.

Expand the Green IT discussion or change it around a bit from that of being seen or perceived as being green by energy efficiency or avoidance to that of effectiveness, enhanced productivity, doing more with what you have or with less and there is a different opportunity.

That opportunity is to meet the financial and business goals or requirements that as a by-product help the environment. In other words, expand the focus of Green IT to that of economics and improving on resource effectiveness and the environment gets a free ride, or, Green gets self-funded.

The Green and Virtual Data Center Book addressing optimization, effectivness, productivity and economics

The challenge is what I refer to as the Green Gap, which is the disconnect between what is talked about (e.g. messaging) and thus perceived to be Green IT and where common IT opportunities exist (or missed opportunities have occurred).

Green IT or at least the tenants of driving efficiency and effectiveness to use energy more effectively, address recycling and waste, removable of hazardous substance and other items continues to thrive. However, the green washing is subsiding and overtime organizations will not be as dismissive of Green IT in the context of improving productivity, reducing complexity and costs, optimization and related themes tied to economics where the environment gets a free ride.

Here are some related links:
Closing the Green Gap
Energy efficient technology sales depend on the pitch
EPA Energy Star for Data Center Storage Update
Green IT Confusion Continues, Opportunities Missed!
How to reduce your Data Footprint impact (Podcast)
Optimizing storage capacity and performance to reduce your data footprint
Performance metrics: Evaluating your data storage efficiency
PUE, Are you Managing Power, Energy or Productivity?
Saving Money with Green Data Storage Technology
Saving Money with Green IT: Time To Invest In Information Factories
Shifting from energy avoidance to energy efficiency
Storage Efficiency and Optimization: The Other Green
Supporting IT growth demand during economic uncertain times
The new Green IT: Efficient, Effective, Smart and Productive
The other Green Storage: Efficiency and Optimization
The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

The new Green IT: Efficient, Effective, Smart and Productive

Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here). Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here. Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

Tiered Storage
Expanding focus from energy avoidance to energy usage effectiveness

In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits. Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

Efficient and Optimized IT Wheel of Oppourtunity
Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

For example:

Here are some related links for additional reading:

Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC), The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved