September 2017 Server StorageIO Data Infrastructure Update Newsletter



Server StorageIO September 2017 Data Infrastructure Update Newsletter

Volume 17, Issue IX (September 2017)

Hello and welcome to the September 2017 issue of the Server StorageIO update newsletter.

With September being generally known as back to school month, the two September event bookends were VMware VMworld and Microsoft Ignite with many other things in between. Needless to say, a lot has happened in and around data infrastructure topic areas since the August newsletter (here if you missed it). Here is a post covering some of the things that I participated with during September including presentations at events in Las Vegas (VMworld), New York City (Wipro SDx Summit), SNIA SDC in Santa Clara, Fujifilm Executive Summitt in Seattle, Minneapolis/St. Paul CMG along with other activities.

Software-Defined Data Infrastructure Essentials SDDI SDDC

One of the activities I participated in with while at VMworld in Las Vegas was a book signing event at the VMware bookstore of my new book Software Defined Data Infrastructure Essentials (CRC Press) available at Amazon.com and other global venues.

September has been a busy month pertaining data infrastructure including server storage I/O related trends, activities, news, perspectives and related topics, so let’s have a look at them.

In This Issue

Enjoy this edition of the Server StorageIO data infrastructure update newsletter.

Cheers GS

Data Infrastructure and IT Industry Activity Trends

Some recent Industry Activities, Trends, News and Announcements include:

The month started out with VMworld in Las Vegas (e.g. one of the event bookends for the month). Rather than a long list of announcements in this newsletter, check out this StorageIOblog post covering VMworld, VMware and Dell EMC and related news. As part of VMworld, VMware and Amazon Web Services (AWS) announced news about their partnership. AWS also had several other enhancements and new product announcements during september that can be found in this StorageIOblog post here.

AWS, Dell EMC and VMware were not the only ones making news or announcements during September. Startup NVMe based storage startup Apeiron has announced a Splunk appliance to boost log and analytics processing performance. Gigamon has extended its public cloud monitoring, insight awareness and analytics capabilities including support for Microsoft Azure.

For those looking for the latest new emerging data infrastructure vendors to watch, add Vexta to your list of NVMe based storage systems. Vexta talks a lot about NVMe particular for their backend (e.g. where data stored on NVM based devices accessed via NVMe), access of their storage system is via traditional Fibre Channel (FC) or emerging NVMe over fabric.

Long time data infrastructure server and storage vendor HDS (Hitachi Data Systems) is no more (at least in name) having re branded themselves as Vantara focusing on IoT and Cloud analytics besides their traditional data center focus. Vantara combines what was HDS, Hitachi Insight Group and Pentaho into a single unit effectively based in what was HDS as a new, repackaged, refocused business unit.

Another longtime data infrastructure solution and service provider IBM announced a new Linux only zSeries (ZED) mainframe solution. Some might think the Mainframe is dead, others that it can only run Linux as a virtual guest in a virtual machine. On the other hand some might recall that there are native Linux implementations on the ZED including Ubuntu among others.

Also note that while IBM zOS mainframe operating systems use FICON for storage access, native ZED Linux systems can use open systems based Fibre Channel (FC) e.g. SCSI command set protocols. Is the ZED based Linux for everybody or every environment? Probably not, however for those who have large-scale Linux needs, it might be worth a look to do a total cost of ownership analysis. If nothing else, do your homework, play your cards right and you might have some leverage with the x86 based server crowd when it comes to negotiating leverage.

Cloud storage gateway vendor Nasuni has landed another $38 Million USD in funding, hopefully that will enable them to start landing some new and larger customer revenues growing their business. Meanwhile storage startup Qumulo has announced extending their global file fabric name space to include spanning AWS.

Attala Systems has announced next generation software defined storage for data infrastructures for Telco environments. Percona has added an experimental release of their MySQL engine enhancing performance for high volume, write intensive workloads along with improved cost effectiveness.

Software defined storage vendor Datacore announced enhancements to support fast databases for online transaction processing (OLTP) along with analytics. Meanwhile Linux provider SUSE continues to expand its software defined storage story based around Ceph. Panasas has enhanced its scale out high performance cluster file system global name space for HPC environments with 20 PByte support. Another longtime storage vendor X-IO (formerly known as Xiotech) announced their 4th generation of their Intelligent Storage Element (ISE).

September wrapped up with Microsoft Ignite conference along with many updated, enhancements and new features for Azure, Azure Stack, Windows among others. Read more about those and other Microsoft September announcements here in this StorageIOblog post.

Check out other industry news, comments, trends perspectives here.

Server StorageIO Commentary in the news

Recent Server StorageIO industry trends perspectives commentary in the news.

Via CDW: Comments on Is Your Network About To Fail?
Via EnterpriseStorageForum: Comments on Data Storage and Big Data Analytics
Via InfoGoto: Comments on Cloud FOMO (Fear of missing out)
Via InfoGoto: Comments on Building a Modern Data Strategy
Via InfoGoto: Comments on the future of Multi-Cloud Computing
Via InfoGoto: Comments on AI, Machine Learning and Data management
Via InfoGoto: Comments on Your riskiest data might be in plain sight
Via InfoGoto: Comments on Data Management Too Much To Handle
Via InfoGoto: Comments on Google Cloud Platform Gaining Data Storage Momentum
Via InfoGoto: Comments on Singapore High Rise Data Centers
Via InfoGoto: Comments on New Tape Storage Capacity
Via EnterpriseStorageForum: Comments on 8 ways to save on cloud storage
Via EnterpriseStorageForum: Comments on Google Cloud Platform and Storage

View more Server, Storage and I/O trends and perspectives comments here

Server StorageIOblog Posts

Recent and popular Server StorageIOblog posts include:

In Case You Missed It #ICYMI

View other recent as well as past StorageIOblog posts here

Server StorageIO Data Infrastructure Tips and Articles

Recent Server StorageIO industry trends perspectives commentary in the news.

Via EnterpriseStorageForum: Comments on Who Will Rule the Storage World?
Via InfoGoto: Comments on Google Cloud Platform Gaining Data Storage Momentum
Via InfoGoto: Comments on Singapore High Rise Data Centers
Via InfoGoto: Comments on New Tape Storage Capacity
Via EnterpriseStorageForum: Comments on 8 ways to save on cloud storage
Via EnterpriseStorageForum: Comments on Google Cloud Platform and Storage

View more Server, Storage and I/O trends and perspectives comments here

Server StorageIO Recommended Reading (Watching and Listening) List

In addition to my own books including Software Defined Data Infrastructure Essentials (CRC Press 2017), the following are Server StorageIO recommended reading, watching and listening list items. The list includes various IT, Data Infrastructure and related topics.

Intel Recommended Reading List (IRRL) for developers is a good resource to check out.

Its October which means that it is also Blogtober, check out some of the blogs and posts occurring during October here.

Preston De Guise aka @backupbear is Author of several books has an interesting new site Foolsrushin.info that looks at topics including Ethics in IT among others. Check out his new book Data Protection: Ensuring Data Availability (CRC Press 2017).

Brendan Gregg has a great site for Linux performance related topics here.

Greg Knieriemen has a must read weekly blog, post, column collection of whats going on in and around the IT and data infrastructure related industries, Check it out here.

Interested in file systems, CIFS, SMB, SAMBA and related topics then check out Chris Hertels book on implementing CIFS here at Amazon.com

For those involved with VMware, check out Frank Denneman VMware vSphere 6.5 host resource guide-book here at Amazon.com.

I often mention in presentations a must have for anybody involved with software defined anything, or programming for that matter which is the Niklaus Wirth classic Algorithms + Data Structures = Programs that you can get on Amazon.com here.

Another great book to have is Seven Databases in Seven Weeks which not only provides an overview of popular NoSQL databases such as Cassandra, Mongo, HBASE among others, lots of good examples and hands on guides. Get your copy here at Amazon.com.

Watch for more more items to be added to the book shelf soon.

Events and Activities

Recent and upcoming event activities.

Nov. 2, 2017 – Webinar – Modern Data Protection for Hyper-Convergence
Sep. 21, 2017 – MSP CMG – Minneapolis MN
Sep. 20, 2017 – Webinar – BC, DR and Business Resiliency (BR) tips
Sep. 14, 2017 – Fujifilm IT Executive Summit – Seattle WA
Sep. 12, 2017 – SNIA Software Developers Conference (SDC) – Santa Clara CA
Sep. 7, 2017 – Wipro SDX – Enabling, Planning Your Software Defined Journey
August 28-30, 2017 – VMworld – Las Vegas

See more webinars and activities on the Server StorageIO Events page here.

Server StorageIO Industry Resources and Links

Useful links and pages:
Microsoft TechNet – Various Microsoft related from Azure to Docker to Windows
storageio.com/links – Various industry links (over 1,000 with more to be added soon)
objectstoragecenter.com – Cloud and object storage topics, tips and news items
OpenStack.org – Various OpenStack related items
storageio.com/downloads – Various presentations and other download material
storageio.com/protect – Various data protection items and topics
thenvmeplace.com – Focus on NVMe trends and technologies
thessdplace.com – NVM and Solid State Disk topics, tips and techniques
storageio.com/converge – Various CI, HCI and related SDS topics
storageio.com/performance – Various server, storage and I/O benchmark and tools
VMware Technical Network – Various VMware related items

Ok, nuff said, for now.

Cheers
Gs

Greg Schulz – Multi-year Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio.

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

Who Will Be At Top Of Storage World Next Decade?

Who Will Be At Top Of Storage World Next Decade?

server storage I/O data infrastructure trends

Data Storage regardless of if hardware, legacy, new, emerging, cloud service or various software defined storage (SDS) approaches are all fundamental resource components of data infrastructures along with compute server, I/O networking as well as management tools, techniques, processes and procedures.

fundamental Data Infrastructure resource components
Fundamental Data Infrastructure resources

Data infrastructures include legacy along with software defined data infrastructures (SDDI), along with software defined data centers (SDDC), cloud and other environments to support expanding workloads more efficiently as well as effectively (e.g. boosting productivity).

Data Infrastructures and workloads
Data Infrastructure and other IT Layers (stacks and altitude levels)

Various data infrastructures resource components spanning server, storage, I/O networks, tools along with hardware, software, services get defined as well as composed into solutions or services which may in turn be further aggregated into more extensive higher altitude offerings (e.g. further up the stack).

IT and Data Infrastructure Stack Layers
Various IT and Data Infrastructure Stack Layers (Altitude Levels)

Focus on Data Storage Present and Future Predictions

Drew Robb (@Robbdrew) has a good piece over at Enterprise Storage Forum looking at the past, present and future of who will rule the data storage world that includes several perspective predictions comments from myself as well as others. Some of the perspectives and predictions by others are more generic and technology trend and buzzword bingo focus which should not be a surprise. For example including the usual performance, Cloud and Object Storage, DPDK, RDMA/RoCE, Software-Defined, NVM/Flash/SSD, CI/HCI, NVMe among others.

Here are some excerpts from Drews piece along with my perspective and prediction comments of who may rule the data storage roost in a decade:

Amazon Web Services (AWS) – AWS includes cloud and object storage in the form of S3. However, there is more to storage than object and S3 with AWS also having Elastic File Services (EFS), Elastic Block Storage (EBS), database, message queue and on-instance storage, among others. for traditional, emerging and storage for the Internet of Things (IoT).

It is difficult to think of AWS not being a major player in a decade unless they totally screw up their execution in the future. Granted, some of their competitors might be working overtime putting pins and needles into Voodoo Dolls (perhaps bought via Amazon.com) while wishing for the demise of Amazon Web Services, just saying.

Voodoo Dolls via Amazon.com
Voodoo Dolls and image via Amazon.com

Of course, Amazon and AWS could follow the likes of Sears (e.g. some may remember their catalog) and ignore the future ending up on the where are they now list. While talking about Amazon and AWS, one will have to wonder where Wall Mart will end up in a decade with or without a cloud of their own?

Microsoft – With Windows, Hyper-V and Azure (including Azure Stack), if there is any company in the industry outside of AWS or VMware that has quietly expanded its reach and positioning into storage, it is Microsoft, said Schulz.

Microsoft IMHO has many offerings and capabilities across different dimensions as well as playing fields. There is the installed base of Windows Servers (and desktops) that have the ability to leverage Software Defined Storage including Storage Spaces Direct (S2D), ReFS, cache and tiering among other features. In some ways I’m surprised by the number of people in the industry who are not aware of Microsoft’s capabilities from S2D and the ability to configure CI as well as HCI (Hyper Converged Infrastructure) deployments, or of Hyper-V abilities, Azure Stack to Azure among others. On the other hand, I run into Microsoft people who are not aware of the full portfolio offerings or are just focused on Azure. Needless to say, there is a lot in the Microsoft storage related portfolio as well as bigger broader data infrastructure offerings.

NetApp – Schulz thinks NetApp has the staying power to stay among the leading lights of data storage. Assuming it remains as a freestanding company and does not get acquired, he said, NetApp has the potential of expanding its portfolio with some new acquisitions. “NetApp can continue their transformation from a company with a strong focus on selling one or two products to learning how to sell the complete portfolio with diversity,” said Schulz.

NetApp has been around and survived up to now including via various acquisitions, some of which have had mixed results vs. others. However assuming NetApp can continue to reinvent themselves, focusing on selling the entire solution portfolio vs. focus on specific products, along with good execution and some more acquisitions, they have the potential for being a top player through the next decade.

Dell EMC – Dell EMC is another stalwart Schulz thinks will manage to stay on top. “Given their size and focus, Dell EMC should continue to grow, assuming execution goes well,” he said.

There are some who I hear are or have predicted the demise of Dell EMC, granted some of those predicted the demise of Dell and or EMC years ago as well. Top companies can and have faded away over time, and while it is possible Dell EMC could be added to the where are they now list in the future, my bet is that at least while Michael Dell is still involved, they will be a top player through the next decade, unless they mess up on execution.

Cloud and software defined storage data infrastructure
Various Data Infrastructures and Resources involving Data Storage

Huawei – Huawei is one of the emerging giants from China that are steadily gobbling up market share. It is now a top provider in many categories of storage, and its rapid ascendancy is unlikely to stop anytime soon. “Keep an eye on Huawei, particularly outside of the U.S. where they are starting to hit their stride,” said Schulz.

In the US, you have to look or pay attention to see or hear what Huawei is doing involving data storage, however that is different in other parts of the world. For example, I see and hear more about them in Europe than in the US. Will Huawei do more in the US in the future? Good question, keep an eye on them.

VMware – A decade ago, Storage Networking World (SNW) was by far the biggest event in data storage. Everyone who was anyone attended this twice yearly event. And then suddenly, it lost its luster. A new forum known as VMworld had emerged and took precedence. That was just one of the indicators of the disruption caused by VMware. And Schulz expects the company to continue to be a major force in storage. “VMware will remain a dominant player, expanding its role with software-defined storage,” said Schulz.

VMware has a dominant role in data storage not just because of the relationship with Dell EMC, or because of VSAN which continues to gain in popularity, or the soon to be released VMware on AWS solution options among others. Sure all of those matters, however, keep in mind that VMware solutions also tie into and work with other legacies as well as software-defined storage solution, services as well as tools spanning block, file, object for virtual machines as well as containers.

"Someday soon, people are going to wake up like they did with VMware and AWS," said Schulz. "That’s when they will be asking ‘When did Microsoft get into storage like this in such a big way.’"

What the above means is that some environments may not be paying attention to what AWS, Microsoft, VMware among others are doing, perhaps discounting them as the old or existing while focusing on new, emerging what ever is trendy in the news this week. On the other hand, some environments may see the solution offerings from those mentioned as not relevant to their specific needs, or capable of scaling to their requirements.

Keep in mind that it was not that long ago, just a few years that VMware entered the market with what by today’s standard (e.g. VSAN and others) was a relatively small virtual storage appliance offering, not to mention many people discounted and ignored VMware as a practical storage solution provider. Things and technology change, not to mention there are different needs and solution requirements for various environments. While a solution may not be applicable today, give it some time, keep an eye on them to avoid being surprised asking the question, how and when did a particular vendor get into storage in such a big way.

Is Future Data Storage World All Cloud?

Perhaps someday everything involving data storage will be in or part of the cloud.

Does this mean everything is going to the cloud, or at least in the next ten years? IMHO the simple answer is no, even though I see more workloads, applications, and data residing in the cloud, there will also be an increase in hybrid deployments.

Note that those hybrids will span local and on-premises or on-site if you prefer, as well as across different clouds or service providers. Granted some environments are or will become all in on clouds, while others are or will become a hybrid or some variation. Also when it comes to clouds, do not be scared, be prepared. Also keep an eye on what is going on with containers, orchestration, management among other related areas involving persistent storage, a good example is Dell EMCcode RexRay among others.

Server Storage I/O resources
Various data storage focus areas along with data infrastructures.

What About Other Vendors, Solutions or Services?

In addition to those mentioned above, there are plenty of other existing, new and emerging vendors, solutions, and services to keep an eye on, look into, test and conduct a proof of concept (PoC) trial as part of being an informed data infrastructure and data storage shopper (or seller).

Keep in mind that component suppliers some of whom like Cisco also provides turnkey solutions that are also part of other vendors offerings (e.g. Dell EMC VxBlock, NetApp FlexPod among others), Broadcom (which includes Avago/LSI, Brocade Fibre Channel, among others), Intel (servers, I/O adapters, memory and SSDs), Mellanox, Micron, Samsung, Seagate and many others.

E8, Excelero, Elastifile (software defined storage), Enmotus (micro-tiering, read Server StorageIOlab report here), Everspin (persistent and storage class memories including NVDIMM), Hedvig (software defined storage), NooBaa, Nutanix, Pivot3, Rozo (software defined storage), WekaIO (scale out elastic software defined storage, read Server StorageIO report here).

Some other software defined management tools, services, solutions and components I’m keeping an eye on, exploring, digging deeper into (or plan to) include Blue Medora, Datadog, Dell EMCcode and RexRay docker container storage volume management, Google, HPE, IBM Bluemix Cloud aka IBM Softlayer, Kubernetes, Mangstor, OpenStack, Oracle, Retrospect, Rubrix, Quest, Starwind, Solarwinds, Storpool, Turbonomic, Virtuozzo (software defined storage) among many others

What about those not mentioned? Good question, some of those I have mentioned in earlier Server StorageIO Update newsletters, as well as many others mentioned in my new book "Software Defined Data Infrastructure Essentials" (CRC Press). Then there are those that once I hear something interesting from on a regular basis will get more frequent mentions as well. Of course, there is also a list to be done someday that is basically where are they now, e.g. those that have disappeared, or never lived up to their full hype and marketing (or technology) promises, let’s leave that for another day.

Additional learning experiences along with common questions (and answers), as well as tips can be found in Software Defined Data Infrastructure Essentials book.

Where To Learn More

Learn more about related technology, trends, tools, techniques, and tips with the following links.

Data Infrastructures and workloads
Data Infrastructures Resources (Servers, Storage, I/O Networks) enabling various services

Software Defined Data Infrastructure Essentials Book SDDC

What This All Means

It is safe to say that each new year will bring new trends, techniques, technologies, tools, features, functionality as well as solutions involving data storage as well as data infrastructures. This means a usual safe bet is to say that the current year is the most exciting and has the most new things than in the past when it comes to data infrastructures along with resources such as data storage. Keep in mind that there are many aspects to data infrastructures as well as storage all of which are evolving. Who Will Be At Top Of Storage World Next Decade? What say you?

Ok, nuff said (for now…).

Cheers
Gs

Greg Schulz – Multi-year Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

New family of Intel Xeon Scalable Processors enable software defined data infrastructures (SDDI) and SDDC

Intel Xeon Scalable Processors SDDI and SDDC

server storage I/O data infrastructure trends

Today Intel announced a new family of Xeon Scalable Processors (aka Purely) that for some workloads Intel claims to be on average of 1.65x faster than their predecessors. Note your real improvement will vary based on workload, configuration, benchmark testing, type of processor, memory, and many other server storage I/O performance considerations.

Intel Scalable Xeon Processors
Image via Intel.com

In general the new Intel Xeon Scalable Processors enable legacy and software defined data infrastructures (SDDI), along with software defined data centers (SDDC), cloud and other environments to support expanding workloads more efficiently as well as effectively (e.g. boosting productivity).

Data Infrastructures and workloads

Some target application and environment workloads Intel is positioning these new processors for includes among others:

  • Machine Learning (ML), Artificial Intelligence (AI), advanced analytics, deep learning and big data
  • Networking including software defined network (SDN) and network function virtualization (NFV)
  • Cloud and Virtualization including Azure Stack, Docker and Kubernetes containers, Hyper-V, KVM, OpenStack VMware vSphere, KVM among others
  • High Performance Compute (HPC) and High Productivity Compute (e.g. the other HPC)
  • Storage including legacy and emerging software defined storage software deployed as appliances, systems or server less deployment modes.

Features of the new Intel Xeon Scalable Processors include:

  • New core micro architecture with interconnects and on die memory controllers
  • Sockets (processors) scalable up to 28 cores
  • Improved networking performance using Quick Assist and Data Plane Development Kit (DPDK)
  • Leverages Intel Quick Assist Technology for CPU offload of compute intensive functions including I/O networking, security, AI, ML, big data, analytics and storage functions. Functions that benefit from Quick Assist include cryptography, encryption, authentication, cipher operations, digital signatures, key exchange, loss less data compression and data footprint reduction along with data at rest encryption (DARE).
  • Optane Non-Volatile Dual Inline Memory Module (NVDIMM) for storage class memory (SCM) also referred to by some as Persistent Memory (PM), not to be confused with Physical Machine (PM).
  • Supports Advanced Vector Extensions 512  (AVX-512) for HPC and other workloads
  • Optional Omni-Path Fabrics in addition to 1/10Gb Ethernet among other I/O options
  • Six memory channels supporting up to 6TB of RDIMM with multi socket systems
  • From two to eight  sockets per node (system)
  • Systems support PCIe 3.x (some supporting x4 based M.2 interconnects)

Note that exact speeds, feeds, slots and watts will vary by specific server model and vendor options. Also note that some server system solutions have two or more nodes (e.g. two or more real servers) in a single package not to be confused with two or more sockets per node (system or motherboard). Refer to the where to learn more section below for links to Intel benchmarks and other resources.

Software Defined Data Infrastructures, SDDC, SDX and SDDI

What About Speeds and Feeds

Watch for and check out the various Intel partners who have or will be announcing their new server compute platforms based on Intel Xeon Scalable Processors. Each of the different vendors will have various speeds and feeds options that build on the fundamental Intel Xeon Scalable Processor capabilities.

For example Dell EMC announced their 14G server platforms at the May 2017 Dell EMC World event with details to follow (e.g. after the Intel announcements).

Some things to keep in mind include the amount of DDR4 DRAM (or Optane NVDIMM) will vary by vendors server platform configuration, motherboards, several sockets and DIMM slots. Also keep in mind the differences between registered (e.g. buffered RDIMM) that give good capacity and great performance, and load reduced DIMM (LRDIMM) that have great capacity and ok performance.

Various nvme options

What about NVMe

It’s there as these systems like previous Intel models support NVMe devices via PCIe 3.x slots, and some vendor solutions also supporting M.2 x4 physical interconnects as well.

server storageIO flash and SSD
Image via Software Defined Data Infrastructure Essentials (CRC)

Note that Broadcom formerly known as Avago and LSI recently announced PCIe based RAID and adapter cards that support NVMe attached devices in addition to SAS and SATA.

server storage data infrastructure sddi

What About Intel and Storage

In case you have not connected the dots yet, the Intel Xeon Scalable Processor based server (aka compute) systems are also a fundamental platform for storage systems, services, solutions, appliances along with tin-wrapped software.

What this means is that the Intel Xeon Scalable Processors based systems can be used for deploying legacy as well as new and emerging software-defined storage software solutions. This also means that the Intel platforms can be used to support SDDC, SDDI, SDX, SDI as well as other forms of legacy and software-defined data infrastructures along with cloud, virtual, container, server less among other modes of deployment.

Image Via Intel.com

Moving beyond server and compute platforms, there is another tie to storage as part of this recent as well as other Intel announcements. Just a few weeks ago Intel announced 64 layer triple level cell (TLC) 3D NAND solutions positioned for the client market (laptop, workstations, tablets, thin clients). Intel with that announcement increased the traditional aerial density (e.g. bits per square inch or cm) as well as boosting the number of layers (stacking more bits as well).

The net result is not only more bits per square inch, also more per cubic inch or cm. This is all part of a continued evolution of NAND flash including from 2D to 3D, MCL to TLC, 32 to 64 layer.  In other words, NAND flash-based Solid State Devices (SSDs) are very much still a relevant and continue to be enhanced technology even with the emerging 3D XPoint and Optane (also available via Amazon in M.2) in the wings.

server memory evolution
Via Intel and Micron (3D XPoint launch)

Keep in mind that NAND flash-based technologies were announced almost 20 years ago (1999), and are still evolving. 3D XPoint announced two years ago, along with other emerging storage class memories (SCM), non-volatile memory (NVM) and persistent memory (PM) devices are part of the future as is 3D NAND (among others). Speaking of 3D XPoint and Optane, Intel had announcements about that in the past as well.

Where To Learn More

Learn more about Intel Xeon Scalable Processors along with related technology, trends, tools, techniques and tips with the following links.

What This All Means

Some say the PC is dead and IMHO that depends on what you mean or define a PC as. For example if you refer to a PC generically to also include servers besides workstations or other devices, then they are alive. If however your view is that PCs are only workstations and client devices, then they are on the decline.

However if your view is that a PC is defined by the underlying processor such as Intel general purpose 64 bit x86 derivative (or descendent) then they are very much alive. Just as older generations of PCs leveraging general purpose Intel based x86 (and its predecessors) processors were deployed for many uses, so to are today’s line of Xeon (among others) processors.

Even with the increase of ARM, GPU and other specialized processors, as well as ASIC and FPGAs for offloads, the role of general purpose processors continues to increase, as does the technology evolution around. Even with so called server less architectures, they still need underlying compute server platforms for running software, which also includes software defined storage, software defined networks, SDDC, SDDI, SDX, IoT among others.

Overall this is a good set of announcements by Intel and what we can also expect to be a flood of enhancements from their partners who will use the new family of Intel Xeon Scalable Processors in their products to enable software defined data infrastructures (SDDI) and SDDC.

Ok, nuff said (for now…).

Cheers
Gs

Greg Schulz – Multi-year Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

Dell EMC World 2017 Day One news announcement summary

server storage I/O trends

Dell EMC World 2017 Day One news announcement summary

This is the first day of the first combined Dell EMC World 2017 being held in Las Vegas Nevada. Last year’s event in Las Vegas was the end of the EMC World, while this being the first of the combined Dell EMC World events that succeeded its predecessors.

What this means is an expanded focus because of the new Dell EMC that has added servers among other items to the event focus. Granted, EMC had been doing servers via its VCE and converged divisions, however with the Dell EMC integration completed as of last fall, the Dell Server group is now part of the Dell EMC organization.

The central theme of this Dell EMC world is REALIZE with a focus on four pillars:

  • Digital Transformation (Pivotal focus) of applications
  • IT Transformation (Dell EMC, Virtustream, VMware) data center modernization
  • Workforce transformation (Dell Client Solutions) devices from mobile to IoT
  • Information Security (RSA and Secureworks)

software defined data infrastructures SDDI and SDDC

What Did Dell EMC Announce Today

Note that while there are focus areas of the different Dell Technologies business units aligned to the pillars, there is also leveraging across those areas and groups. For example, VMware NSX spans into security, and  PowerEdge servers span into other pillars as a core data infrastructure building block.

What Dell EMC and Dell Technologies announced today.

  • Wave of Innovations to help customers realize digital transformation
  • New 14th generation PowerEdge Servers that are core building blocks for data infrastructures
  • Flexible consumption models (financing and more) from desktop to data center
  • Hyper-Converged Infrastructure (HCI), Converged (CI) and Cloud like systems
  • New All-Flash (ADA) SSD Storage Systems (VMAX, XtremIO X2, Unity, SC, Isilon)
  • Integrated Data Protection Appliance (IDPA) and Cloud Protection solutions
  • Using Gen14 servers several Software Defined Storage (SDS) enhancements
  • Open Networking and software-defined networks (SDN) with 25G
  • Last week Dell EMC announced Microsoft Azure Stack hybrid cloud solutions

New 14th generation PowerEdge Servers that are core building blocks for data infrastructures

Dell EMC has announced the 14th generation of Intel-powered Dell EMC PowerEdge server portfolio systems. These includes servers that get defined with software for software-defined data centers (SDDC), software-defined data infrastructures (SDDI) for the cloud, virtual, the container as well as storage among other applications. Target application workloads and environments range from high-performance compute (HPC), and high-productivity (or profitability) compute (the other HPC), super compute (SC), little data and big data analytics, legacy and emerging business applications as well as cloud and beyond. Enhancements besides new Intel processor technology includes enhanced iDRAC, OpenManage, REST interface, QuickSync, Secure Boot among other management, automation, security, performance, and capacity updates.

Other Dell EMC enhancements with Gen14 include support for various NVDIMM to enable persistent memory also known as storage class memories such as 3D Xpoint among others. Note at this time, Dell EMC is not saying much about speeds, feeds and other details, stay tuned for more information on these in the weeks and months to come.

Dell EMC has also been leaders with deploying NVMe from PCIe flash cards to 8639 U.2 devices such as 2.5” drives. Thus it makes sense to see continued adoption and deployment of those devices along with SAS, SATA support. Note that Broadcom (formerly known as Avago) recently announced the release of their PCIe SAS, SATA and NVMe based adapters.

The reason this is worth mentioning is that in the past Dell has OEM sourced Avago (formerly known as LSI) based adapters. Given Dell EMC use of NVMe drives, it only makes sense to put two and two together.

Let’s wait a few months to see what the speeds, feeds, and specifications are to put the rest of the puzzle together. Speaking of NVMe, also look for Dell EMC to also supporting PCIe AIC and U.2 (8639) NVMe devices, also leverage M.2 Next Generation Form Factor (NGFF) aka Gum sticks as boot devices.

While these are all Intel focused, I would expect Dell EMC not to sit back, instead, watch for what they do with other processors and servers including ARMs among others.

Increased support for more GPUs to support VDI and other graphic intensive workloads such as video rendering, imaging among others. Part of enhanced GPU support is improvements (multi-vector cooling) to power and cooling including sensing the type of PCIe card, and then adjusting cooling fans and subsequent power draw accordingly. The benefit should be more proper cooling to reduce power to support more work and productivity.

Flexible consumption models (financing and more) from desktop to data center

Dell Technologies has announced several financing, procurement, and consumption models with cloud-like flexible options for different IT and data center, along with mobile device technologies. These range from licensing to deployment as a service, consumption and other options via Dell Financial Services (DFS).

Highlights include:

  • DFS Flex on Demand is available now in select countries globally.
  • DFS Cloud Flex for HCI is available now for Dell EMC VxRail and Dell EMC XC Series and has planned availability for Q3 2017 in Dell EMC VxRack Systems.
  • PC as a Service is available now in select countries globally.
  • Dell EMC VDI Complete Solutions are available now in select countries globally.
  • DFS Flex on Demand is available now in select countries globally.
  • DFS Cloud Flex for HCI is available now for Dell EMC VxRail and Dell EMC XC Series and has planned VxRack systems in Q3 2017.
  • PC as a Service solution is available now in select countries globally.
  • Dell EMC VDI Complete Solutions are available now in select countries.
  • Dell Technologies transformation license agreement (TLA) is available now in select countries

Hyper-Converged Infrastructure (HCI), Converged (CI) and Cloud like systems

Enhancements to VxRail system, VxRACK Systems, and XC Series leveraging Del EMC Gen14 PowerEdge servers along with other improvements. Note that this also includes continued support for VMware, Microsoft as well as Nutanix software-defined solutions.

New All-Flash (ADA) SSD Storage Systems (VMAX, XtremIO X2, Unity, SC, Isilon)

Storage system enhancements include from high-end (VMAX and XtremIO) to mid-range (Unity and SC) along with scale-out NAS (Isilon)

Highlights of the announcements include:

  • New VMAX 950F all flash array (AFA)
  • New XtremIO X2 with enhanced software, more powerful hardware
  • New Unity AFA systems
  • New SC5020 midrange hybrid storage
  • New generation of Isilon storage with improved performance, capacity, density

Integrated Data Protection Appliance (IDPA) and Cloud Protection solutions

Data protection enhancement highlights include:

  • New Turnkey Integrated Data Protection Appliance (IDPA) with four models (DP5300, DP5800, DP8300, and DP8800) starting at 34 TB usable scaling up to 1PB usable. Data services including encryption, data footprint reduction such as dedupe, remote monitoring, Maintenance service dispatch, along with application integration. Application integration includes MongoDB, Hadoop, MySQL.

  • Enhanced cloud capabilities powered by Data Domain virtual edition (DD VE 3.1) along with data protection suite enable data to be protected too, and restored from Amazon Web Services (AWS) Simple Storage Service (S3) as well as Microsoft Azure.

Open Networking and software-defined networks (SDN) with 25G

Dell EMC Open Networking highlights include:

  • Dell EMCs first 25GbE open networking top of rack (TOR) switch including S5100-ON series (With OS10 enterprise edition software) complimenting new PowerEdge Gen14 servers with native 25GbE support. Switches support 100GbE uplinks fabric connectivity for east-west (management) network traffic. Also announced is the S4100-ON series and N1100-ON series that are in addition to recently announce N3100-ON and N2100-ON switches.

  • Dell EMCs first optimized Open Networking platform for unified storage network switching including support for 16Gb/32GB Fibre Channel

  • New Network Function Virtualization (NFV) and IoT advisory consulting services

Note that Dell EMC is announcing the availability of these networking solutions in Dell Technologies 2018 fiscal year which occurs before the traditional calendar year.

Using Gen14 servers, several Software Defined Storage (SDS) enhancements

Dell EMC announced enhancements to their Software Defined Storage (SDS) portfolio that leveraging the PowerEdge 14th generation server portfolio. These improvements include ScaleIO, Elastic Cloud Storage (ECS), IsilonSD Edge and Preview of Project Nautilus.

Where to learn more

What this all means

This is a summary of what has been announced so far on the first morning of the first day of the first new Dell EMC world. Needless to say, there is more detail to look at for the above announcements from speeds, feeds, functionality and related topics that will get addressed in subsequent posts. Overall this is a good set of announcements expanding capabilities of the combined Dell EMC while enhancing existing systems as well as well as solutions.

Ok, nuff said (for now…)

Cheers
Gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

Azure Stack Technical Preview 3 (TP3) Overview Preview Review

server storage I/O trends

Azure Stack Technical Preview 3 (TP3) Overview Preview Review

Perhaps you are aware or use Microsoft Azure, how about Azure Stack?

This is part one of a two-part series looking at Microsoft Azure Stack providing an overview, preview and review. Read part two here that looks at my experiences installing Microsoft Azure Stack Technical Preview 3 (TP3).

For those who are not aware, Azure Stack is a private on-premises extension of the Azure public cloud environment. Azure Stack now in technical preview three (e.g. TP3), or what you might also refer to as a beta (get the bits here).

In addition to being available via download as a preview, Microsoft is also working with vendors such as Cisco, Dell EMC, HPE, Lenovo and others who have announced Azure Stack support. Vendors such as Dell EMC have also made proof of concept kits available that you can buy including server with storage and software. Microsoft has also indicated that once launched for production versions scaling from a few to many nodes, that a single node proof of concept or development system will also remain available.

software defined data infrastructure SDDI and SDDC
Software-Defined Data Infrastructures (SDDI) aka Software-defined Data Centers, Cloud, Virtual and Legacy

Besides being an on-premises, private cloud variant, Azure Stack is also hybrid capable being able to work with public cloud Azure. In addition to working with public cloud Azure, Azure Stack services and in particular workloads can also work with traditional Microsoft, Linux and others. You can use pre built solutions from the Azure marketplace, in addition to developing your applications using Azure services and DevOps tools. Azure Stack enables hybrid deployment into public or private cloud to balance flexibility, control and your needs.

Azure Stack Overview

Microsoft Azure Stack is an on premise (e.g. in your own data center) private (or hybrid when connected to Azure) cloud platform. Currently Azure Stack is in Technical Preview 3 (e.g. TP3) and available as a proof of concept (POC) download from Microsoft. You can use Azure Stack TP3 as a POC for learning, demonstrating and trying features among other activities. Here is link to a Microsoft Video providing an overview of Azure Stack, and here is a good summary of roadmap, licensing and related items.

In summary, Microsoft Azure Stack is:

  • A onsite, on premise, in your data center extension of Microsoft Azure public cloud
  • Enabling private and hybrid cloud with strong integration along with common experiences with Azure
  • Adopt, deploy, leverage cloud on your terms and timeline choosing what works best for you
  • Common processes, tools, interfaces, management and user experiences
  • Leverage speed of deployment and configuration with a purpose-built integrate solution
  • Support existing and cloud native Windows, Linux, Container and other services
  • Available as a public preview via software download, as well as vendors offering solutions

What is Azure Stack Technical Preview 3 (TP3)

This version of Azure Stack is a single node running on a lone physical machine (PM) aka bare metal (BM). However can also be installed into a virtual machine (VM) using nesting. For example I have Azure Stack TP3 running nested on a VMware vSphere ESXi 6.5 systems with a Windows Server 2016 VM as its base operating system.

Microsoft Azure Stack architecture
Click here or on the above image to view list of VMs and other services (Image via Microsoft.com)

The TP3 POC Azure Stack is not intended for production environments, only for testing, evaluation, learning and demonstrations as part of its terms of use. This version of Azure Stack is associated with a single node identity such as Azure Active Directory (AAD) integrated with Azure, or Active Directory Federation Services (ADFS) for standalone modes. Note that since this is a single server deployment, it is not intended for performance, rather, for evaluating functionality, features, APIs and other activities. Learn more about Azure Stack TP3 details here (or click on image) including names of various virtual machines (VMs) as well as their roles.

Where to learn more

The following provide more information and insight about Azure, Azure Stack, Microsoft and Windows among related topics.

  • Azure Stack Technical Preview 3 (TP3) Overview Preview Review
  • Azure Stack TP3 Overview Preview Review Part II
  • Azure Stack Technical Preview (get the bits aka software download here)
  • Azure Stack deployment prerequisites (Microsoft)
  • Microsoft Azure Stack troubleshooting (Microsoft Docs)
  • Azure Stack TP3 refresh tips (Azure Stack)
  • Here is a good post with a tip about not applying certain Windows updates to Azure stack TP3 installs.
  • Configure Azure stack TP3 to be available on your own network (Azure Stack)
  • Azure Stack TP3 Marketplace syndication (Azure Stack)
  • Azure Stack TP3 deployment experiences (Azure Stack)
  • Frequently asked questions for Azure Stack (Microsoft)
  • Deploy Azure Stack (Microsoft)
  • Connect to Azure Stack (Microsoft)
  • Azure Active Directory (AAD) and Active Directory Federation Services (ADFS)
  • Azure Stack TP2 deployment experiences by Niklas Akerlund (@vNiklas) useful for tips for TP3
  • Deployment Checker for Azure Stack Technical Preview (Microsoft Technet)
  • Azure stack and other tools (Github)
  • How to enable nested virtualization on Hyper-V Windows Server 2016
  • Dell EMC announce Microsoft Hybrid Cloud Azure Stack (Dell EMC)
  • Dell EMC Cloud for Microsoft Azure Stack (Dell EMC)
  • Dell EMC Cloud for Microsoft Azure Stack Data Sheet (Dell EMC PDF)
  • Dell EMC Cloud Chats (Dell EMC Blog)
  • Microsoft Azure stack forum
  • Dell EMC Microsoft Azure Stack solution
  • Gaining Server Storage I/O Insight into Microsoft Windows Server 2016
  • Overview Review of Microsoft ReFS (Reliable File System) and resource links
  • Via WServerNews.com Cloud (Microsoft Azure) storage considerations
  • Via CloudComputingAdmin.com Cloud Storage Decision Making: Using Microsoft Azure for cloud storage
  • www.thenvmeplace.com, www.thessdplace.com, www.objectstoragecenter.com and www.storageio.com/converge
  • What this all means

    A common question is if there is demand for private and hybrid cloud, in fact, some industry expert pundits have even said private, or hybrid are dead which is interesting, how can something be dead if it is just getting started. Likewise, it is early to tell if Azure Stack will gain traction with various organizations, some of whom may have tried or struggled with OpenStack among others.

    Given a large number of Microsoft Windows-based servers on VMware, OpenStack, Public cloud services as well as other platforms, along with continued growing popularity of Azure, having a solution such as Azure Stack provides an attractive option for many environments. That leads to the question of if Azure Stack is essentially a replacement for Windows Servers or Hyper-V and if only for Windows guest operating systems. At this point indeed, Windows would be an attractive and comfortable option, however, given a large number of Linux-based guests running on Hyper-V as well as Azure Public, those are also primary candidates as are containers and other services.

    Continue reading more in part two of this two-part series here including installing Microsoft Azure Stack TP3.

    Ok, nuff said (for now…).

    Cheers
    Gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

    Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

    Azure Stack TP3 Overview Preview Review Part II

    server storage I/O trends

    Azure Stack TP3 Overview Preview (Part II) Install Review

    This is part two of a two-part series looking at Microsoft Azure Stack with a focus on my experiences installing Microsoft Azure Stack Technical Preview 3 (TP3) including into a nested VMware vSphere ESXi environment. Read part one here that provides a general overview of Azure Stack.

    Azure Stack Review and Install

    Being familiar with Microsoft Azure public cloud having used it for a few years now, I wanted to gain some closer insight, experience, expand my trade craft on Azure Stack by installing TP3. This is similar to what I have done in the past with OpenStack, Hadoop, Ceph, VMware, Hyper-V and many others, some of which I need to get around to writing about sometime. As a refresher from part one of this series, the following is an image via Microsoft showing the Azure Stack TP3 architecture, click here or on the image to learn more including the names and functions of the various virtual machines (VMs) that make up Azure Stack.

    Microsoft Azure Stack architecture
    Click here or on the above image to view list of VMs and other services (Image via Microsoft.com)

    Whats Involved Installing Azure Stack TP3?

    The basic steps are as follows:

    • Read this Azure Stack blog post (Azure Stack)
    • Download the bits (e.g. the Azure Stack software) from here, where you access the Azure Stack Downloader tool.
    • Planning your deployment making decisions on Active Directory and other items.
    • Prepare the target server (physical machine aka PM, or virtual machine VM) that will be the Azure Stack destination.
    • Copy Azure Stack software and installer to target server and run pre-install scripts.
    • Modify PowerShell script file if using a VM instead of a PM
    • Run the Azure Stack CloudBuilder setup, configure unattend.xml if needed or answer prompts.
    • Server reboots, select Azure Stack from two boot options.
    • Prepare your Azure Stack base system (time, network NICs in static or DHCP, if running on VMware install VMtools)
    • Determine if you will be running with Azure Active Directory (AAD) or standalone Active Directory Federated Services (ADFS).
    • Update any applicable installation scripts (see notes that follow)
    • Deploy the script, then extended Azure Stack TP3 PoC as needed

    Note that this is a large download of about 16GB (23GB with optional WIndows Server 2016 demo ISO).

    Use the AzureStackDownloader tool to download the bits (about 16GB or 23GB with optional Windows Server 2016 base image) which will either be in several separate files which you stitch back together with the MicrosoftAzureStackPOC tool, or as a large VHDX file and smaller 6.8GB ISO (Windows Server 2016). Prepare your target server system for installation once you have all the software pieces downloaded (or do the preparations while waiting for download).

    Once you have the software downloaded, if it is a series of eight .bin files (7 about 2GB, 1 around 1.5GB), good idea to verify their checksums, then stitch them together on your target system, or on a staging storage device or file share. Note that for the actual deployment first phase, the large resulting cloudbuilder.vhdx file will need to reside in the C:\ root location of the server where you are installing Azure Stack.

    server storageio nested azure stack tp3 vmware

    Azure Stack deployment prerequisites (Microsoft) include:

    • At least 12 cores (or more), dual socket processor if possible
    • As much DRAM as possible (I used 100GB)
    • Put the operating system disk on flash SSD (SAS, SATA, NVMe) if possible, allocate at least 200GB (more is better)
    • Four x 140GB or larger (I went with 250GB) drives (HDD or SSD) for data deployment drives
    • A single NIC or adapter (I put mine into static instead of DHCP mode)
    • Verify your physical or virtual server BIOS has VT enabled

    The above image helps to set the story of what is being done. On the left is for bare metal (BM) or physical machine (PM) install of Azure Stack TP3, on the right, a nested VMware (vSphere ESXi 6.5) with virtual machine (VM) 11 approach. Note that you could also do a Hyper-V nested among other approaches. Shown in the image above common to both a BM or VM is a staging area (could be space on your system drive) where Azure Stack download occurs. If you use a separate staging area, then simply copy the individual .bin files and stitch together into the larger .VHDX, or, copy the larger .VHDX, which is better is up to your preferences.

    Note that if you use the nested approach, there are a couple of configuration (PowerShell) scripts that need to be updated. These changes are to trick the installer into thinking that it is on a PM when it checks to see if on physical or virtual environments.

    Also note that if using nested, make sure you have your VMware vSphere ESXi host along with specific VM properly configured (e.g. that virtualization and other features are presented to the VM). With vSphere ESXi 6.5 virtual machine type 11 nesting is night and day easier vs. earlier generations.

    Something else to explain here is that you will initially start the Azure Stack install preparation using a standard Windows Server (I used a 2016 version) where the .VHDX is copied into its C:\ root. From there you will execute some PowerShell scripts to setup some configuration files, one of which needs to be modified for nesting.

    Once those prep steps are done, there is a Cloudbuilder deploy script that gets run that can be done with an unattend.xml file or manual input. This step will cause a dual-boot option to be added to your server where you can select Azure Stack or your base prep Windows Server instance, followed by reboot.

    After the reboot occurs and you choose to boot into Azure Stack, this is the server instance that will actually run the deployment script, as well as build and launch all the VMs for the Azure Stack TP3 PoC. This is where I recommend having a rough sketch like above to annotate layers as you go to remember what layer working at. Don’t worry, it becomes much easier once all is said and done.

    Speaking of preparing your server, refer to Microsoft specs, however in general give the server as much RAM and cores as possible. Also if possible place the system disk on a flash SSD (SAS, SATA, NVMe) and make sure that it has at least 200GB, however 250 or even 300GB is better (just in case you need more space).

    Additional configuration tips include allocating four data disks for Azure, if possible make these SSDs as well as, however more important IMHO to have at least the system on fast flash SSD. Another tip is to enable only one network card or NIC and put it into static vs. DHCP address mode to make things easier later.

    Tip: If running nested, vSphere 6.5 worked the smoothest as had various issues or inconsistencies with earlier VMware versions, even with VMs that ran nested just fine.

    Tip: Why run nested? Simple, I wanted to be able to use using VMware tools, do snapshots to go back in time, plus share the server with some other activities until ready to give Azure Stack TP3 its own PM.

    Tip: Do not connect the POC machine to the following subnets (192.168.200.0/24, 192.168.100.0/27, 192.168.101.0/26, 192.168.102.0/24, 192.168.103.0/25, 192.168.104.0/25) as Azure Stack TP3 uses those.

    storageio azure stack tp3 vmware configuration

    Since I decided to use a nested VM deploying using VMware, there were a few extra steps needed that I have included as tips and notes. Following is view via vSphere client of the ESXi host and VM configuration.

    The following image combines a couple of different things including:

    A: Showing the contents of C:\Azurestack_Supportfiles directory

    B: Modifying the PrepareBootFromVHD.ps1 file if deploying on virtual machine (See tips and notes)

    C: Showing contents of staging area including individual .bin files along with large CloudBuilder.vhdx

    D: Running the PowerShell script commands to prepare the PrepareBootFromVHD.ps1 and related items

    prepariing azure stack tp3 cloudbuilder for nested vmware deployment

    From PowerShell (administrator):

    # Variables
    $Uri = 'https://raw.githubusercontent.com/Azure/Azure stack/master/Deployment/'
    $LocalPath = 'c:\AzureStack_SupportFiles'

    # Create folder
    New-Item $LocalPath -type directory

    # Download files
    ( 'BootMenuNoKVM.ps1', 'PrepareBootFromVHD.ps1', 'Unattend.xml', 'unattend_NoKVM.xml') | foreach { Invoke-WebRequest ($uri + $_) -OutFile ($LocalPath + '\' + $_) }

    After you do the above, decide if you will be using an Unattend.xml or manual entry of items for building the Azure Stack deployment server (e.g. a Windows Server). Note that the above PowerShell script created the C:\azurestack_supportfiles folder and downloads the script files for building the cloud image using the previously downloaded Azure Stack CloudBuilder.vhdx (which should be in C:\).

    Note and tip is that if you are doing a VMware or virtual machine based deployment of TP3 PoC, you will need to change C:\PrepareBootFromVHD.ps1 in the Azure Stack support files folder. Here is a good resource on what gets changed via Github that shows an edit on or about line 87 of PrepareBootFromVHD.ps1. If you run the PrepareBootFromVHD.ps1 script on a virtual machine you will get an error message, the fix is relatively easy (after I found this post).

    Look in PrepareBootFromVHD.ps1 for something like the following around line 87:

    if ((get-disk | where {$_.isboot -eq $true}).Model -match 'Virtual Disk')       {      Write-Host "The server is currently already booted from a virtual hard disk, to boot the server from the CloudBuilder.vhdx you will need to run this script on an Operating System that is installed on the physical disk of this server."      Exit      }
    

    You can either remove the "exit" command, or, change the test for "Virtual Disk" to something like "X", for fun I did both (and it worked).

    Note that you only have to make the above and another change in a later step if you are deploying Azure Stack TP3 as a virtual machine.

    Once you are ready, go ahead and launch the PrepareBootFromVHD.ps1 script which will set the BCDBoot entry (more info here).

    azure stack tp3 cloudbuilder nested vmware deployment

    You will see a reboot and install, this is installing what will be called the physical instance. Note that this is really being installed on the VM system drive as a secondary boot option (e.g. azure stack).

    azure stack tp3 dual boot option

    After the reboot, login to the new Azure Stack base system and complete any configuration including adding VMware Tools if using VMware nested. Some other things to do include make sure you have your single network adapter set to static (makes things easier), and any other updates or customizations. Before you run the next steps, you need to decide if going to use Azure Active Directory (AAD) or local ADFS.

    Note that if you are not running on a virtual machine, simply open a PowerShell (administrator) session, and run the deploy script. Refer to here for more guidance on the various options available including discussion on using AAD or ADFS.

    Note if you run the deployment script on a virtual machine, you will get an error which is addressed in the next section, otherwise, sit back and watch the progress..

    CloudBuilder Deployment Time

    Once you have your Azure Stack deployment system and environment ready, including a snapshot if on virtual machine, launch the PowerShell deployment script. Note that you will need to have decided if deploying with Azure Active Directory (AAD) or Azure Directory Federated Services (ADFS) for standalone aka submarine mode. There are also other options you can select as part of the deployment discussed in the Azure Stack tips here (a must read) and here. I chose to do a submarine mode (e.g. not connected to Public Azure and AAD) deployment.

    From PowerShell (administrator):

    cd C:\CloudDeployment:\Setup
    $adminpass = ConvertTo-SecureString "youradminpass" -AsPlainText -Force
    .\InstallAzureStackPOC.ps1 -AdminPassword $adminpass -UseADFS

    Deploying on VMware Virtual Machines Tips

    Here is a good tip via Gareth Jones (@garethjones294) that I found useful for updating one of the deployment script files (BareMetal_Tests.ps1 located in C:\CloudDeployment\Roles\PhysicalMachines\Tests folder) so that it would skip the bare metal (PM) vs. VM tests. Another good resource, even though it is for TP2 and early versions of VMware is TP2 deployment experiences by Niklas Akerlund (@vNiklas).

    Note that this is a bit of a chick and egg scenario unless you are proficient at digging into script files since the BareMetal_Tests.ps1 file does not get unpacked until you run the CloudBuilder deployment script. If you run the script and get an error, then make the changes below, and rerun the script as noted. Once you make the modification to the BareMetal_Tests.ps1 file, keep a copy in a safe place for future use.

    Here are some more tips for deploying Azure Stack on VMware,

    Per the tip mentioned about via Gareth Jones (tip: read Gareths post vs. simply cut and paste the following which is more of a guide):

    Open BareMetal_Tests.ps1 file in PowerShell ISE and navigate to line 376 (or in that area)
    Change $false to $true which will stop the script failing when checking to see if the Azure Stack is running inside a VM.
    Next go to line 453.
    Change the last part of the line to read “Should Not BeLessThan 0”
    This will stop the script checking for the required amount of cores available.

    After you make the above correction as with any error (and fix) during Azure Stack TP3 PoC deployment, simply run the following.

    cd C:\CloudDeployment\Setup
    .\InstallAzureStackPOC.ps1 -rerun
    

    Refer to the extra links in the where to learn more section below that offer various tips, tricks and insight that I found useful, particular for deploying on VMware aka nested. Also in the links below are tips on general Azure Stack, TP2, TP3, adding services among other insight.

    starting azure stack tp3 deployment

    Tip: If you are deploying Azure Stack TP3 PoC on virtual machine, once you start the script above, copy the modified BareMetal_Tests.ps1 file

    Once the CloudBuilder deployment starts, sit back and wait, if you are using SSDs, it will take a while, if using HDDs, it will take a long while (up to hours), however check in on it now and then to see progress of if any errors. Note that some of the common errors will occur very early in the deployment such as the BareMetal_Tests.ps1 mentioned above.

    azure stack tp3 deployment finished

    Checking in periodically to see how the deployment progress is progressing, as well as what is occurring. If you have the time, watch some of the scripts as you can see some interesting things such as the software defined data center (SDDC) aka software-defined data infrastructure (SDDC) aka Azure Stack virtual environment created. This includes virtual machine creation and population, creating the software defined storage using storage spaces direct (S2D), virtual network and active directory along with domain controllers among others activity.

    azure stack tp3 deployment progress

    After Azure Stack Deployment Completes

    After you see the deployment completed, you can try accessing the management portal, however there may be some background processing still running. Here is a good tip post on connecting to Azure Stack from Microsoft using Remote Desktop (RDP) access. Use RDP from the Azure Stack deployment Windows Server and connect to a virtual machine named MAS-CON01, launch Server Manager and for Local Server disable Internet Explorer Enhanced Security (make sure you are on the right system, see the tip mentioned above). Disconnect from MAS-CON01 (refer to the Azure Stack architecture image above), then reconnect, and launch Internet Explorer with an URL of (note documentation side to use which did not work for me).

    Note the username for the Azure Stack system is AzureStack\AzureStackAdmin with a password of what you set for administrative during setup. If you get an error, verify the URLs, check your network connectivity, wait a few minutes as well as verify what server you are trying to connect from and too. Keep in mind that even if deploying on a PM or BM (e.g. non virtual server or VM), the Azure Stack deployment TP3 PoC creates a "virtual" software-defined environment with servers, storage (Azure Stack uses Storage Spaces Direct [S2D] and software defined network.

    accessing azure stack tp3 management portal dashboard

    Once able to connect to Azure Stack, you can add new services including virtual machine image instances such as Windows (use the Server 2016 ISO that is part of Azure Stack downloads), Linux or others. You can also go to these Microsoft resources for some first learning scenarios, using the management portals, configuring PowerShell and troubleshooting.

    Where to learn more

    The following provide more information and insight about Azure, Azure Stack, Microsoft and Windows among related topics.

  • Azure Stack Technical Preview 3 (TP3) Overview Preview Review
  • Azure Stack TP3 Overview Preview Review Part II
  • Azure Stack Technical Preview (get the bits aka software download here)
  • Azure Stack deployment prerequisites (Microsoft)
  • Microsoft Azure Stack troubleshooting (Microsoft Docs)
  • Azure Stack TP3 refresh tips (Azure Stack)
  • Here is a good post with a tip about not applying certain Windows updates to AzureStack TP3 installs.
  • Configure Azure Stack TP3 to be available on your own network (Azure Stack)
  • Azure Stack TP3 Marketplace syndication (Azure Stack)
  • Azure Stack TP3 deployment experiences (Azure Stack)
  • Frequently asked questions for Azure Stack (Microsoft)
  • Azure Active Directory (AAD) and Active Directory Federation Services (ADFS)
  • Deploy Azure Stack (Microsoft)
  • Connect to Azure Stack (Microsoft)
  • Azure Stack TP2 deployment experiences by Niklas Akerlund (@vNiklas) useful for tips for TP3
  • Deployment Checker for Azure Stack Technical Preview (Microsoft Technet)
  • Azure stack and other tools (Github)
  • How to enable nested virtualization on Hyper-V Windows Server 2016
  • Dell EMC announce Microsoft Hybrid Cloud Azure Stack (Dell EMC)
  • Dell EMC Cloud for Microsoft Azure Stack (Dell EMC)
  • Dell EMC Cloud for Microsoft Azure Stack Data Sheet (Dell EMC PDF)
  • Dell EMC Cloud Chats (Dell EMC Blog)
  • Microsoft Azure stack forum
  • Dell EMC Microsoft Azure Stack solution
  • Gaining Server Storage I/O Insight into Microsoft Windows Server 2016
  • Overview Review of Microsoft ReFS (Reliable File System) and resource links
  • Via WServerNews.com Cloud (Microsoft Azure) storage considerations
  • Via CloudComputingAdmin.com Cloud Storage Decision Making: Using Microsoft Azure for cloud storage
  • www.thenvmeplace.com, www.thessdplace.com, www.objectstoragecenter.com and www.storageio.com/converge
  • What this all means

    A common question is if there is demand for private and hybrid cloud, in fact, some industry expert pundits have even said private, or hybrid are dead which is interesting, how can something be dead if it is just getting started. Likewise, it is early to tell if Azure Stack will gain traction with various organizations, some of whom may have tried or struggled with OpenStack among others.

    Given a large number of Microsoft Windows-based servers on VMware, OpenStack, Public cloud services as well as other platforms, along with continued growing popularity of Azure, having a solution such as Azure Stack provides an attractive option for many environments. That leads to the question of if Azure Stack is essentially a replacement for Windows Servers or Hyper-V and if only for Windows guest operating systems. At this point indeed, Windows would be an attractive and comfortable option, however, given a large number of Linux-based guests running on Hyper-V as well as Azure Public, those are also primary candidates as are containers and other services.

    software defined data infrastructures SDDI and SDDC

    Some will say that if OpenStack is struggling in many organizations and being free open source, how Microsoft can have success with Azure Stack. The answer could be that some organizations have struggled with OpenStack while others have not due to lack of commercial services and turnkey support. Having installed both OpenStack and Azure Stack (as well as VMware among others), Azure Stack is at least the TP3 PoC is easy to install, granted it is limited to one node, unlike the production versions. Likewise, there are easy to use appliance versions of OpenStack that are limited in scale, as well as more involved installs that unlock full functionality.

    OpenStack, Azure Stack, VMware and others have their places, alongside, or supporting containers along with other tools. In some cases, those technologies may exist in the same environment supporting different workloads, as well as accessing various public clouds, after all, Hybrid is the home run for many if not most legality IT environments.

    Ok, nuff said (for now…).

    Cheers
    Gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

    Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

    Dell EMC Announce Azure Stack Hybrid Cloud Solution

    server storage I/O trends

    Dell EMC Azure Stack Hybrid Cloud Solution

    Dell EMC have announced their Microsoft Azure Stack hybrid cloud platform solutions. This announcement builds upon earlier statements of support and intention by Dell EMC to be part of the Microsoft Azure Stack community. For those of you who are not familiar, Azure Stack is an on premise extension of Microsoft Azure public cloud.

    What this means is that essentially you can have the Microsoft Azure experience (or a subset of it) in your own data center or data infrastructure, enabling cloud experiences and abilities at your own pace, your own way with control. Learn more about Microsoft Azure Stack including my experiences with and installing Technique Preview 3 (TP3) here.

    software defined data infrastructures SDDI and SDDC

    What Is Azure Stack

    Microsoft Azure Stack is an on-premises (e.g. in your own data center) private (or hybrid when connected to Azure) cloud platform. Currently Azure Stack is in Technical Preview 3 (e.g. TP3) and available as a proof of concept (POC) download from Microsoft. You can use Azure Stack TP3 as a POC for learning, demonstrating and trying features among other activities. Here is link to a Microsoft Video providing an overview of Azure Stack, and here is a good summary of roadmap, licensing and related items.

    In summary, Microsoft Azure Stack and this announcement is about:

    • A onsite, on-premises, in your data center extension of Microsoft Azure public cloud
    • Enabling private and hybrid cloud with good integration along with shared experiences with Azure
    • Adopt, deploy, leverage cloud on your terms and timeline choosing what works best for you
    • Common processes, tools, interfaces, management and user experiences
    • Leverage speed of deployment and configuration with a purpose-built integrated solution
    • Support existing and cloud-native Windows, Linux, Container and other services
    • Available as a public preview via software download, as well as vendors offering solutions

    What Did Dell EMC Announce

    Dell EMC announced their initial product, platform solutions, and services for Azure Stack. This includes a Proof of Concept (PoC) starter kit (PE R630) for doing evaluations, prototype, training, development test, DevOp and other initial activities with Azure Stack. Dell EMC also announced a larger for production deployment, or large-scale development, test DevOp activity turnkey solution. The initial production solution scales from 4 to 12 nodes, or from 80 to 336 cores that include hardware (server compute, memory, I/O and networking, top of rack (TOR) switches, management, Azure Stack software along with services. Other aspects of the announcement include initial services in support of Microsoft Azure Stack and Azure cloud offerings.
    server storage I/O trends
    Image via Dell EMC

    The announcement builds on joint Dell EMC Microsoft experience, partnerships, technologies and services spanning hardware, software, on site data center and public cloud.
    server storage I/O trends
    Image via Dell EMC

    Dell EMC along with Microsoft have engineered a hybrid cloud platform for organizations to modernize their data infrastructures enabling faster innovate, accelerate deployment of resources. Includes hardware (server compute, memory, I/O networking, storage devices), software, services, and support.
    server storage I/O trends
    Image via Dell EMC

    The value proposition of Dell EMC hybrid cloud for Microsoft Azure Stack includes consistent experience for developers and IT data infrastructure professionals. Common experience across Azure public cloud and Azure Stack on-premises in your data center for private or hybrid. This includes common portal, Powershell, DevOps tools, Azure Resource Manager (ARM), Azure Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), Cloud Infrastructure and associated experiences (management, provisioning, services).
    server storage I/O trends
    Image via Dell EMC

    Secure, protect, preserve and serve applications VMs hosted on Azure Stack with Dell EMC services along with Microsoft technologies. Dell EMC data protection including backup and restore, Encryption as a Service, host guard and protected VMs, AD integration among other features.
    server storage I/O trends
    Image via Dell EMC

    Dell EMC services for Microsoft Azure Stack include single contact support for prepare, assessment, planning; deploy with rack integration, delivery, configuration; extend the platform with applicable migration, integration with Office 365 and other applications, build new services.
    server storage I/O trends
    Image via Dell EMC

    Dell EMC Hyper-converged scale out solutions range from minimum of 4 x PowerEdge R730XD (total raw specs include 80 cores (4 x 20), 1TB RAM (4 x 256GB), 12.8TB SSD Cache, 192TB Storage, plus two top of row network switches (Dell EMC) and 1U management server node. Initial maximum configuration raw specification includes 12 x R730XD (total 336 cores), 6TB memory, 86TB SSD cache, 900TB storage along with TOR network switch and management server.

    The above configurations initially enable HCI nodes of small (low) 20 cores, 256GB memory, 5.7TB SSD cache, 40TB storage; mid size 24 cores, 384GB memory, 11.5TB cache and 60TB storage; high-capacity with 28 cores, 512GB memory, 11.5TB cache and 80TB storage per node.
    server storage I/O trends
    Image via Dell EMC

    Dell EMC Evaluator program for Microsoft Azure Stack including the PE R630 for PoCs, development, test and training environments. The solution combines Microsoft Azure Stack software, Dell EMC server with Intel E5-2630 (10 cores, 20 threads / logical processors or LPs), or Intel E5-2650 (12 cores, 24 threads / LPs). Memory is 128GB or 256GB, storage includes flash SSD (2 x 480GB SAS) and HDD (6 x 1TB SAS).
    and networking.
    server storage I/O trends
    Image via Dell EMC

    Collaborative support single contact between Microsoft and Dell EMC

    Who Is This For

    This announcement is for any organization that is looking for an on-premises, in your data center private or hybrid cloud turnkey solution stack. This initial set of announcements can be for those looking to do a proof of concept (PoC), advanced prototype, support development test, DevOp or gain cloud-like elasticity, ease of use, rapid procurement and other experiences of public cloud, on your terms and timeline. Naturally, there is a strong affinity and seamless experience for those already using, or planning to use Azure Public Cloud for Windows, Linux, Containers and other workloads, applications, and services.

    What Does This Cost

    Check with your Dell EMC representative or partner for exact pricing which varies for the size and configurations. There are also various licensing models to take into consideration if you have Microsoft Enterprise License Agreements (ELAs) that your Dell EMC representative or business partner can address for you. Likewise being cloud based, there is also time usage-based options to explore.

    Where to learn more

    What this all means

    The dust is starting to settle on last falls Dell EMC integration, both of whom have long histories working with, and partnering along with Microsoft on legacy, as well as virtual software-defined data centers (SDDC), software-defined data infrastructures (SDDI), native, and hybrid clouds. Some may view the Dell EMC VMware relationship as a primary focus, however, keep in mind that both Dell and EMC had worked with Microsoft long before VMware came into being. Likewise, Microsoft remains one of the most commonly deployed operating systems on VMware-based environments. Granted Dell EMC have a significant focus on VMware, they both also sell, service and support many services for Microsoft-based solutions.

    What about Cisco, HPE, Lenovo among others who have to announce or discussed their Microsoft Azure Stack intentions? Good question, until we hear more about what those and others are doing or planning, there is not much more to do or discuss beyond speculating for now. Another common question is if there is demand for private and hybrid cloud, in fact, some industry expert pundits have even said private, or hybrid are dead which is interesting, how can something be dead if it is just getting started. Likewise, it is early to tell if Azure Stack will gain traction with various organizations, some of whom may have tried or struggled with OpenStack among others.

    Given a large number of Microsoft Windows-based servers on VMware, OpenStack, Public cloud services as well as other platforms, along with continued growing popularity of Azure, having a solution such as Azure Stack provides an attractive option for many environments. That leads to the question of if Azure Stack is essentially a replacement for Windows Servers or Hyper-V and if only for Windows guest operating systems. At this point indeed, Windows would be an attractive and comfortable option, however, given a large number of Linux-based guests running on Hyper-V as well as Azure Public, those are also primary candidates as are containers and other services.

    Overall, this is an excellent and exciting move for both Microsoft extending their public cloud software stack to be deployed within data centers in a hybrid way, something that those customers are familiar with doing. This is a good example of hybrid being spanning public and private clouds, remote and on-premises, as well as familiarity and control of traditional procurement with the flexibility, elasticity experience of clouds.

    software defined data infrastructures SDDI and SDDC

    Some will say that if OpenStack is struggling in many organizations and being free open source, how Microsoft can have success with Azure Stack. The answer could be that some organizations have struggled with OpenStack while others have not due to lack of commercial services and turnkey support. Having installed both OpenStack and Azure Stack (as well as VMware among others), Azure Stack is at least the TP3 PoC is easy to install, granted it is limited to one node, unlike the production versions. Likewise, there are easy to use appliance versions of OpenStack that are limited in scale, as well as more involved installs that unlock full functionality.

    OpenStack, Azure Stack, VMware and others have their places, along, or supporting containers along with other tools. In some cases, those technologies may exist in the same environment supporting different workloads, as well as accessing various public clouds, after all, Hybrid is the home run for many if not most legality IT environments.

    Overall this is a good announcement from Dell EMC for those who are interested in, or should become more aware about Microsoft Azure Stack, Cloud along with hybrid clouds. Likewise look forward to hearing more about the solutions from others who will be supporting Azure Stack as well as other hybrid (and Virtual Private Clouds).

    Ok, nuff said (for now…).

    Cheers
    Gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, VMware vExpert (and vSAN). Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio. Watch for the spring 2017 release of his new book "Software-Defined Data Infrastructure Essentials" (CRC Press).

    Courteous comments are welcome for consideration. First published on https://storageioblog.com any reproduction in whole, in part, with changes to content, without source attribution under title or without permission is forbidden.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO. All Rights Reserved.

    Two companies on parallel tracks moving like trains offset by time: EMC and NetApp

    View from VIA Rail Canada taken using Gregs iFlip

    I see some similarities and parallels between two competing companies. Those companies happen to be in the same sector (e.g. IT data storage) however offset by time (about a decade or) subject to continued execution by both.

    Those two companies are EMC and NetApp.

    Some people might assert that these two companies are complete opposites. Perhaps claiming that one is on the up swing while the other on the down path (have heard claims and counter claims of both being on the other path). I will leave the discussion or debate of which is on the up and which is on the down path to the twittervile and blogsphere ultimate tag team mud wrestling arena or You Tube video rooms.

    I see EMC and NetApp a bit differently which you can take it for what that is, simply an opinion or perspective having been the competitor and partner of both when I was on the vendor side of the table and later covering the two as an industry analyst.

    Without going too far down the memory lane route, in a nut shell, I recall when EMC was still a fledgling startup who wanted to sell me (I was on the customer side then) rebrand Fujitsu disk drives to attach to my VAX/VMS systems and memory for our mainframes. Come to think about it, Emulex was also selling disk drives back then before reinventing themselves later as an HBA and hub vendor.

    Later as a vendor, around late 94 or early 95, it was the up and coming small little bay area NAS filer appliance vendor (e.g. the toaster era) that we partnered with including a very brief OEM deal involving repackaging their product which was NetApp or Network Appliance as they were formerly known then. Once that ended after a year or so NetApp become a competitor as was EMC who at the time had as the main act the Symmetrix and about to do the EPOCH backup and McData acquisitions as well as landing the HP OEM deal for open systems.

    Ironically NetApp was out to knock off Auspex which happened fairly quickly while EMC was struggling to get its NAS act together with the early DART behemoth while successfully knocking out IBM and other entrenched high-end solutions. In a twist of fate, the company I was working for ended up selling off all of their RAID (initially a few, then later all of them) patents to EMC for some cash and later transitioned out of the hardware business becoming simply a VAR of EMC (that was MTI).

    While at INRANGE which later merged into CNT before acquired by McData (I left before that) and then Brocade, both EMC and NetApp were partners across different product lines.

    What they have in common

    Ok, enough of the memory lane stuff; lets get back to where the similarities exist.

    Back in the mid 90s, EMC was essentially a one trick pony with a very software feature function rich large storage system that sold for a premium generating lots of cash from its use of cache. Likewise, NetApp is a vendor that while it has many product offerings and has some acquisitions, still relies very much on their flagship NAS storage systems that are also feature function (e.g. software) rich that leverage cache to generate cash.

    Both companies are growing in terms of revenues, installed base, partners/OEMs and product diversity. Likewise each company needs to continue expansion into those as well as other adjacent areas.

    Can NetApp catch EMC? Maybe, maybe not, however IMHO the question should be are there other areas that NetApp can extend its reach into causing EMC to react to those, like how EMC took advantage of opportunities causing IBM and others to react.

    Here are some other similarities I see of and for EMC and NetApp:

    • Both have great outreach programs where information is provided without having to ask or dig in a proactive way, yet when something is needed, they give it without fanfare
    • Both are engaging at multiple levels, from customer, to financial and investors, to var, to partner, trade groups, to trade and other media, to analysts to social networking and beyond
    • Both are passionate about their companies, cultures, products, solutions and customers
    • Both can walk the talk, however both also like to talk and see the other balk
    • Both lead by example and not afraid to tell you what they think about something
    • Both embrace social media in connection with traditional mediums for communication with people as opposed to a giant megaphone for talking at or spamming people (when will other vendors figure that out?)
    • Both also are willing to hear what you have to say even if they do not agree with it
    • Neither is scared of the other (or at least not in public)
    • Both cause the other to play and execute a stronger game
    • Both are not above throwing a mud ball or fire cracker at the other
    • Both are not above burying the hatchet and getting along when or where needed
    • Both compete vigorously on some fronts, yet partner (publicly or privately) on other fronts
    • Both have been direct focused with some vars and some OEMs
    • Both started somewhere else and now going and moving to different places and in some ways returning to their roots or at least making sure they are not forgotten
    • Both are synonymous with their core focus products and background
    • One comes from an open systems focus working to prove itself in the enterprise
    • One comes from the enterprise establishing itself in SOHO, SMB and other spaces
    • Both have many solutions, some would say long in the tooth, others would say revolutionary
    • Both are growing via organic growth as well as acquisition and partnering
    • Both have celebrity leaders and team role players to support and back then up
    • Both also have deep benches and technical folks in the trenches to get things done
    • Both have developed leadership along with rank and file employees internal
    • Both have gone outside and brought in leadership and skilled players to expand their employee ranks
    • Both are very much involved with server virtualization (Microsoft and VMware)
    • Both are very much involved in storage virtualization and associated management
    • Both are involved with cloud solutions for enabling public or private storage
    • Both are independent storage vendors not part of a larger server organization
    • Both have interoperability programs with other vendors servers and software and networks
    • Both also get beat up about their pricing models for extensive software feature function portfolios associated with respective storage solutions
    • Both get criticized by customers or the industry as is often the case of market leaders

    What I see EMC needing to do

    • Articulate where their multiple products and services fit and play into their different target market opportunities while worrying less about the color hue of logos or video backgrounds
    • Avoiding competing with itself or becoming its own major or main competitor
    • Clarify cloud (public and private) cloud confusion transitioning into cloud cash and opportunity
    • Minimize or cut channel contention and confusion internally and across partners
    • Remember where they came from and core competences however avoid a death grip on them
    • Look to the future, leverage lessons learned that helped EMC succeed where others failed
    • EMC needs NetApp as a strong NAS competitor as each plays stronger when against the other. This is like watching world-class athletes, artists or musicians that step up their games or works when paired with another

    What I see NTAP needing to do

    • Doing an acquisition in an adjacent space, perhaps even a reverse merger of sorts to move up and out into a broader space that compliments their core offerings. For example, something outside of the normal comfort zone which arguably Datadomain would have been close to their comfort zone. Likewise acquiring a software player such as Commvault would be similar to EMC having acquired Legato, Documentum and so forth. That is NetApp would have to do a series of those. So why not something really big like a reverse merger or partial acquisition of say Symantecs data protection and management group (aka the old Veritas suite including backup, management tools, clustered file server software, volume managers etc).
    • In addition to adjacent acquisition, opportunities plays such as the recent Bycast move makes sense however then those need to be integrated and rolled out similar to what EMC has done with so many of their purchases.
    • Minimize or cut channel contention and confusion both internal across products and with partners.
    • NetApp started at the lower end SMB, grew into the SME and now enterprise place, however they tried with the StorVault and backed out of that market leaving it to EMC Iomega, Cisco, HP, Dell and others. Maybe they do not need a low-end play, however I rather liked the low-end StorVault story as well as where it was going. Oh well, needless to say I ended up buying an EMC Iomega IX4 as the StorVault left the market. Hmm, does that mean NetApp should acquire SNAP or Drobo or some other low-end SOHO play? Only if the price is right and there is an existing customer base and channel in place otherwise it would be a distraction from the core business. BTW, did I mention EMC Legato, oh excuse me, Networker came from the desktop and SMB environment however grew to the enterprise (yes I know, that is debatable) however now is difficult to put into SOHO environments.
    • Does NetApp need a stronger block storage play, perhaps a 3PAR acquisition? Maybe, perhaps not depending on if they are competing for today’s market or tomorrows.
    • Does NetApp need to be acquired? I think they can stay independent; however they need to expand their presence and footprint from a product, partner and customer perspective.
    • NetApp needs a strong NAS competitor in the likes of an EMC as the competition IMHO makes each stronger as well as providing competition which should play well for customers. Not to mention the back and forth mud ball and fire cracker tossing can be entertaining for some.

    What is your take?

    Are EMC and NetApp two companies on parallel tracks offset by time and perhaps execution?

    Cast your vote and see what others have indicated in the following poll.

    View from VIA Rail Canada taken using Gregs iFlip

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Microsoft MVP Cloud and Data Center Management, vSAN and VMware vExpert. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio.

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO All Rights Reserved