March and Mileage Mania Wrap-up

Today’s flight to Santa Ana (SNA) Orange County California for an 18 hour visit marks my 3rd trip to the left coast in the past four weeks that started out with a trip to Los Angeles. The purpose of today’s trip is to deliver a talk around Business Continuance (BC) and Disaster recovery (DR) topics for virtual server and storage environments along with related data transformation topics themes, part of a series of on-going events.

Planned flight path from MSP to SNA, note upper midwest snow storms. Thanks to Northwest Airlines, now part of Delta!
Planned flight path from MSP to SNA courtesy of Northwest Airlines, now part of Delta

This is a short trip to southern California in that I have to be back in Minneapolis for a Wednesday afternoon meeting followed by keynoting at an IT Infrastructure Optimization Seminar downtown Minneapolis Thursday morning. Right after Thursday morning session, its off to the other coast for some Friday morning and early afternoon sessions in the Boston area, the results of which I hope to be able to share with you in a not so distant future posting.

Where has March gone? Its been a busy and fun month out on the road with in-person seminars, vendor and user group events in Minneapolis, Los Angles, Las Vegas, Milwaukee, Atlanta, St. Louis, Birmingham, Minneapolis for CMG user group, Cincinnati and Orange County not to mention some other meetings and consulting engagements elsewhere including participating in a couple of webcast and virtual conference/seminars while on the road. Coverage and discussion around my new book "The Green and Virtual Data Center" (CRC) continues expand, read here to see what’s being said.

What has made the month fun in addition to traveling around the country is the interaction with the hundreds of IT professionals from organizations of all size hearing what they are encountering, what their challenges are, what they are thinking, and in general what’s on their mind.

Some of the common themes include:

  • There’s no such thing as a data recession, however the result is doing more with less, or, with what you have
  • Confusion abounds around green hype including carbon footprints vs. core IT and business issues
  • There is life beyond consolidation for server and storage virtualization to enable business agility
  • Security and encryption remain popular topic as does heterogeneous and affordable key management
  • End to end IT resource management for virtual environments is needed that is scalable and affordable
  • Performance and quality of service can not be sacrificed in the quest to drive up storage utilization
  • Clouds, SSD (FLASH), Dedupe, FCoE and Thin Provisioning among others are on the watch list
  • Tape continues to be used complimenting disks in tiered storage environments along with VTLs
  • Dedupe continues to be deployed and we are just seeing the very tip of the ice-berg of opportunity
  • Software licensing cost savings or reallocation should be a next step focus for virtual environments
  • Now, for a bit of irony and humor, overheard was a server sales person talking to a storage sales person comparing notes on how they are missing their forecasts as their customers are buying fewer servers and storage now that they are consolidating with virtualization, or using disk dedupe to eliminate disk drives. Doh!!!

    Now if those sales people can get their marketing folks to get them the play book for virtualization for business agility, improving performance and enabling business growth in an optimized, transformed environment, they might be able to talk a different story with their customers for new opportunities…

    What’s on deck for April? More of the same, however also watch and listen for some additional web based content including interviews quotes and perspectives on industry happenings, articles, tips and columns, reports, blogs, videos, podcasts, webcasts and twitter activity as well as appearances at events in Boston, Chicago, New Jersey and Providence among other venues.

    To all of those who came out to the various events in March, thank you very much and look forward to future follow-up conversations as well as seeing you at some of the upcoming future events.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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    Vendors Who Dont’ Want to Be Virtualized?

    Storage I/O trends

    This past week I did a couple of keynote and round table discussions in Plano (Dallas) at Jaspers and in Boston at Smith and Wollensky with a theme of BC/DR for Virtualized environments. In both locations, where we had great participate involvement and discussions, audience members discussed the various merits and their experiences with server virtualization, and one of the many common themes was vendors whose do not support their vertical applications in virtualized environments.

    Say it so Joe (or Jane), especially with so many vendors tripping over themselves to show how their software can be stuffed into a VM in order to jump on the VM bandwagon. How could it be so that some vendors dont’ want to be virtualized?

    It’s true, there are some independent software vendors (ISV) whose vertical packages are commonly deployed in environments of all size who do not for various reasons want nor support their software running in a virtualized environment.

    The reasons some vendors of vertical specific applications do not support their software in virtualized environments can vary from quality of service (QoS), performance, contention and response time or availability concerns, desire to continue selling physical servers and other hardware with their applications, to the desire to keep their application on a server platform that they can control the QoS by insuring that no other applications or changes are made to the server and associated operating system environment.

    Yet another example can be that the vendor has simply not had a chance to test or, to test in various permutations and thus take the route of not supporting their solutions in a virtualized, or, what they may perceive as in a consolidated environment.

    This is in no way a new trend as for decades vendors of vertical software have often take a stance of not allowing other applications to be installed on a server where their software is installed in order for them to maintain QoS and service level agreement (SLA) levels and support guarantees.

    In some cases such as specialized applications including hospital patient care or related systems, this can make sense as well as perhaps complying with regulatory requirements. However there are plenty of other applications where vendors drag their feet or resist supporting virtualized environments without realizing that not all virtualized environments need to be consolidated. That is, a stepping stone or baby step can be to 1st install their software on a VM that has a dedicate physical machine (PM) to validate that their are no instabilities or QoS impacts of running in a VM.

    After some period of time and comfort levels, then the application and its associated VM could be placed along side some other number of VMs in an incremental and methodical manner to determine what if any impacts occur.

    The bottom line is this, not all applications and servers lend themselves to being consolidated for various reasons, however, many of those applications and servers can be virtualized to enable management transparency including facilitating movement to other servers during upgrades or maintenance as well as BC/DR (e.g. life beyond consolidation), a topic that I cover in more detail in my new book “The Green and Virtual Data Center” (Auerbach).

    Likewise, there are some applications that truly for security, QoS, availability, politics, software or hardware dependencies or compatibility among other reasons that should be left alone for now. However there are also many applications where vendors need to re-think or look at why they do not support a virtualized server environment and better articulate those issues to their customers, or, start the testing and qualifications as well as put together best practices guides on how to deploy their applications into virtualized environments.

    Thanks for all of those who ventured out this week in Plano and Boston and participating in the discussion, look forward to seeing and hearing from you again in the not so distant future.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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