How to write, publish and promote a book or blog

Have you ever read an article, blog post or a book and said to yourself that you could do that, perhaps even better?

Well, unless you have already done so, what are you waiting for to write a book, blog, article or create some other form of content using different mediums or venues?

The other evening I attended a local Stillwater (Artreach St Croix) event (Publishers Forum) with my wife (karenofarcola.com). Karen is working on getting her first book (fiction for children and young adults) published so she was interested in meeting the different publishers. For me I wanted to learn about the local publishers, hear what they had to say in addition to meeting the purveyor of a local book store (Valley Book Seller) who helped promote the event.

It was interesting listening to the panel made up of a nonprofit publisher (Milkweed Editions), a full service self publishing venue (Beaver Pond Press) and regional publishing house (Tristin Publishing).

Having formally published books (e.g. with traditional publishers (Elseiver and CRC/Taylor Francis), ISBNs, Library of Congress (LOC) registration) along with contributing on other projects, not to mention over a thousand articles, tips, reports, white papers, solution briefs, videos and other content, I often get asked what does it take to write a book, blog or other material.

Intel reccomended readingCloud and Virtual Data Storage Networking (CRC Press)

I also get told by people that they could do a better job to which I ask them then why dont they do something about it vs. simply saying that they could do something better.

Back to the Art Reach St Croix publishers forum event, the attendees were mainly aspiring authors looking to get their first works published. Having already been down the path that many in the room were looking to go (get published) it was interesting to hear the various questions and discussion topics. Some of those questions were about the process of self publishing vs. working with the publisher (large or small) in addition to how much costs or how to get discovered. It was also great to hear the panelist discuss some of the hurdles authors face in getting their books published along with promoting their works.

I learned several years ago before I did my first solo book was a tip that another author told me of the importance of promotion. That is your publisher will help enable, however it is up to you the author to promote your works by creating a platform or means of interacting with different audiences. Consequently it was fun to hear the panelist talk with the authors on the importance of creating a platform including a blog, twitter, Google Plus, facebook, doing articles and appearances to help create awareness. What was fun to watch were the authors who seemed to be more comfortable with creating their works and then waiting for the results to occur as opposed to helping make their work a success.

Anyways, for those who are aspiring to write a book, blog or article, or even for those who are content being arm chair authors or Monday morning quarterbacks, here is a link to a series about how to write a book or blog. The series (how to write a book or blog) can be read over at the VMware communities site that Im contributing for as a vExpert.

Oh, and for you aspiring authors or bloggers wondering about creating and developing a platform, what you are reading here is an example of doing just that. In other words, my platform includes what you are reading here in addition to on my regular blog or other venues including Google Plus (G+), Facebook, LinkedIn and twitter among other venues.

So what are you waiting for, go get your book or blog or article written, published and start promoting it.

Ok, nuff said for now

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Check out these top 50 IT blogs

The other day I saw something come in via the net about a top 50 IT blog list from Biztech Magazine, so being curious I clicked on the link (after making sure that it was safe).

To my surprise, I saw my blog (aka Gregs StorageIOblog) listed near the top (they sorted by blog name order) of the top 50 IT blog sites that they listed.

Must-Read IT Blog

Im honored to have been included in such an esteemed and diverse list of blogs spanning various technologies, topics and IT focus areas.

Congratulations to all that made the list as well as others blogs that you will want to add to your reading lists including those mentioned over on Calvin Zitos (aka @hpstorageguy) blog.

Check out the top 50 IT blog list here.

Ok, nuff said for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2011 StorageIO and UnlimitedIO All Rights Reserved

Poll: Whats Your Take on FTC Guidelines For Bloggers?

If you have not heard or read yet, the Federal Trade Commission (FTC) last week released new guidelines pertaining to blogger (or other social media) disclosure of if they are being paid, receiving free products or services, or simply had their costs covered to attend an event that they will be writing, posting or blogging about.

Not surprisingly, there are those who are up in arms, those that are cheering that its about time, and everyone else trying to figure out what the new rules mean, who they apply to and when. For some I expect to see a rash of disclosures by those not sure what it means or being safe while others continue to do what they have been doing, business or blogging or both as usual. As with many things, all bloggers do not get paid or receive renumeration (compensation in some shape or form) for what they write or blog, however there are some that do and is often the case, a few bad apples turn a good thing into a problem or black-eye for everyone else.

Here’s a couple of links for some background:
Discussion over at StorageMonkeys.com pertaining to IT/Storage Analysts
Discussion at Blogher.com what the FTC guides mean to you
FTC blogger guidelines

I interpret the new FTC guidelines as pertaining to me or anyone else who has a blog regardless of if they are a social media elite professional or just for fun blogger, blog on their own time for work our their own other purposes, for profit, as a media or journalist, reporter or freelance writer, consultant or contractor, vendor or customer. My view and its just that, a view is that blogs, along with other forms of social media are tools for communication, collaborating and conversation. Thus, I have a blog, twitter, website, facebook, linkedin along with having material appear in print, on-line as well as in person, all are simply different means for interacting and communications.

As with any new communication venue, there is an era of wide open and what some might call the wide open use such as we are seeing with social media mediums today, the web in general in the past, not to mention print, TV or radio in the past.

I’m reading into these guidelines as a maturing process and acknowledgement that social media including blogs have now emerged into a viable and full fledged communication medium that consumers utilize for making decisions, thus guides need to be in place.

I like other bloggers are wondering abut the details including when to disclose something, how the guidelines will be enforced among other questions, that is unless you are one that does not believe the guidelines apply to yourself.

With all of this in mind, here’s a new poll, what’s your take on the FTC guidelines?

As for my own disclosures, look for them in white papers, articles, blogs and other venues as applicable.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Recent StorageIO Media Coverage and Comments

BizwireeChannel LineEnterprise Storage ForumMSNBC
ProcessorSearchStorageFedTechComputer Weekly

Realizing that some prefer blogs to webs to twitters to other venues, here are some recent links among others to media coverage and comments by me on a different topics that are among others found at www.storageio.com/news.html.

  • Business Wire: Comments on The Green and Virtual Data Center Book – Jan 09
  • Search Storage: Comments on Open Source Storage – Jan 09
  • Search Storage: Comments on Clustered Storage – Jan 09
  • Storage Magazine: Comments on DR/BC Sites – Jan 09
  • SearchStorage: Comments on Fujitsu Eternus Storage – Jan 09
  • Enterprise Storage Forum: Comments on Quest buying Monosphere – Jan 09
  • Processor: Comments on Reducing Storage Costs – Jan 09
  • Enterprise Storage Forum: Comments on Apple Mac storage enhancements – Jan 09
  • Enterprise Storage Forum: Comments on EMC buying Sourcelabs & Opensource – Jan 09
  • SearchStorage Oz/NZ: Comments on Hot Technologies and Hype – Jan 09
  • CNBC: Comments on Storing Digital Documents – Dec 08
  • Enterprise Storage Forum: Comments on pNFS and Data Storage Trends – Dec 08
  • Enterprise Storage Forum: Comments on Symantec shifting hardware spending – Dec 08
  • Search Storage: Comments on DAS being more common than perceived – Dec 08
  • IT World Canada: Comments on Sun seeing lack of Storage Industry Innovation – Dec 08
  • Search Storage: Comments on Data Movement and Migration – Dec 08
  • eChannel Line: Comments on EMC and Dell renewing their vows – Dec 08
  • eChannel Line: Comments on Adaptec and SAS/SATA adapters – Dec 08
  • eChannel Line: Comments on Dell data de-duplication strategy – Nov 08
  • Server Watch: Comments on Server Virtualization Brings Fresh Life to DAS – Nov 08
  • Tech News World: Comments on Samsung Jumbo SSD drives – Nov 08
  • Enterprise Planet: Comments on EMC Cloud Storage (ATMOS) – Nov 08
  • eChannel Line: Comments on HPs new USVP virtualization platform – Nov 08
  • Search Storage: Comments on EMCs cloud and policy based storage – Nov 08
  • Tech News World: Comments on SANdisk SSD – Nov 08
  • Enterprise Storage Forum: Comments on HP adding storage virtualizaiton – Nov 08
  • Mainframe Executive: Comments on Green and Efficient Storage – Nov 08
  • Internet News: Comments – Symantec Trims Enterprise Vault Nov 08
  • Enterprise Storage Forum: Comments on DAS remaining relevant – Nov 08
  • SearchSMBStorage: Comments – NAS attraction for SMBs Nov 08
  • See more at www.storageio.com/news.html

    Cheers gs