Green Storage is Alive and Well: ENERGY STAR Enterprise Storage Stakeholder Meeting Details

While Green hype and green washing may be on the endangered species list if not already extinct, there are many things taking place to shift the focus from talking about being green to enabling and leveraging efficiency and optimization to boost productivity and enable business sustainability.

The industry has seen and is seeing the shift from the initial green hype cycle of a few years ago to the more recent trough of disillusionment (or here) typically found with a post technology or trend hangover, to the current re-emergence, and growing awareness of the many different faces and facets of being green.

Granted there has been some recent activity by the U.S. government to add new climate control legislation (e.g. HR2454 – Waxman/Markey) to build on previous clean air acts of the 1990s as well as those dating back to the 1970s and earlier.

While the green gap (or here) still exists with confusion by IT organizations that Green is only Green if and only if it is about reducing Carbon footprints as opposed to the realization that there are many different faces or facets of being Green and efficient. For example, there is also a growing awareness that addressing power, cooling, floor-space or footprint to enable sustained business growth as well as enabling next generation virtual, cloud as well as traditional forms of IT service ennablement has both economic and business benefits. That is, determining energy usage, shifting from energy avoidance to expanding and supporting energy efficiency initiatives along with boosting productivity, doing more with what you have, fitting into and growing within current or future constraints on available power, cooling, footprint/floorpsace, budget or manpower constraints while improving on service delivery to remain competitive. (Learn more in "The Green and Virtual Data Center" (CRC) )
The Green and Virtual Data Center Book

Regardless of if you are a eco-tech warrior or not, learning about and then closing the Green gap and how shifting a focus towards efficiency has both business economic and environmental benefits and helps to break down some of the perceptions about what Green is or is not.

One such activity is the U.S. EPA Energy Star program which is about as much energy avoidance as it is about energy efficiency You might be familiar with Energy Star logos on various consumer products around your home or office as well as for laptops, notebooks, desktop and workstations. Recently EPA released a new standard specification for Energy Star for Servers and is now currently working on one for enterprise storage. As part of the initiative, stakeholders or those with an interest in data storage are invited to participate in upcoming EPA working sessions to provide feedback and input on what is important to you.

US EPA Energy Star wants and needs you!US EPA Energy Star Logo

Here’s the message received from the EPA via their mailing list this past week (in italics below):

Dear Enterprise Storage Stakeholder or Other Interested Party:

Provided below are additional details regarding the ENERGY STAR® Enterprise Storage Stakeholder Meeting scheduled for Monday, July 20, 2009 in San Jose, CA.  The U.S. Environmental Protection Agency (EPA) plans to use this opportunity to review feedback on the ENERGY STAR Specification Framework document and discuss initial plans for a Draft 1 specification. A conference call line will be provided to stakeholders who are unable to participate in person.

Date: Monday, July 20, 2009
Time: 11:00 AM to 4:00 PM Pacific Time (lunch will be provided)
Location: The Sainte Claire Hotel, 302 South Market St., San Jose, CA 95113, 408.295.2000, www.thesainteclaire.com
Conference Call Phone: Provided with meeting registration

EPA would like to thank the Storage Networking Industry Association (SNIA) for providing lunch, refreshments, and logistical support for the ENERGY STAR stakeholder meeting.

For the convenience of meeting attendees, this event is being held in conjunction with the SNIA Technical Symposium being held July 20-23, 2009.

For more information on this event visit: ;

The Sainte Claire Hotel is offering a special room rate of $149/night for participants in the ENERGY STAR Stakeholder Meeting.  Rooms can be booked by following the link to the SNIA Technical Symposium Web site.

Please note: Whether you plan to attend in person or via conference call, you must RSVP to storage@energystar.gov no later than Monday, July 13, 2009. Conference call information and a copy of presentation materials will be distributed to all registered attendees in advance of the meeting.

As a reminder, stakeholders are encouraged to submit feedback on the ENERGY STAR Enterprise Storage Specification Framework to storage@energystar.gov no later than this Friday, July 3, 2009.

The latest program documentation is available for download at www.energystar.gov/newspecs.

If you have any questions please contact Steve Pantano, ICF International, at spantano@icfi.com or Andrew Fanara, US EPA, at fanara.andrew@epa.gov.

Thank you for your continued support of ENERGY STAR!

Learn more at www.energystar.gov

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

U.S. EPA Energy Star for Server Update

Following up on previous blog posts, here’s the latest on the U.S. EPA Energy Star for Servers program (in italics below) that was received this week:

Dear Server Manufacturer or Other Industry Stakeholder,

The U.S. Environmental Protection Agency (EPA) welcomes your input on the attached Final Draft ENERGY STAR® Version 1.0 Computer Server specification. Also attached is the latest version of the Power and Performance Data Sheet, referenced in Section 3.C of the specification. Please note that this is the final opportunity to comment on EPA’s proposal prior to finalization.

Interested parties are encouraged to submit comments on the Final Draft specification and Power and Performance Data Sheet to Rebecca Duff, ICF International, at rduff@icfi.com no later than May 8, 2009. 

The data set used to derive newly proposed I/O Idle allowances will be available for download from the ENERGY STAR Enterprise Server specification development Web page at www.energystar.gov/NewSpecs within the next several days. 

Stakeholders with questions or concerns can contact Andrew Fanara, EPA, at (206) 553-6377 or fanara.andrew@epa.gov.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

U.S. EPA Looking for Industry Input on Energy Star for Storage

Following up on previous blog posts, here is some information that the U.S. EPA is looking for comments from industry on an Energy Start for enterprise storage program following on the heels of the Energy Star for Server program.

US EPA Energy Star LogoUS EPA Energy Star wants and needs you!
U.S. EPA Energy Star Wants and Needs You!

Here’s the message received from the EPA via their mailing list this past week (in italics below):

Dear Enterprise Storage Equipment Manufacturers and Other Interested Parties:

Please see the attached letter from the U.S. Environmental Protection Agency (EPA) announcing their intent to pursue development of an ENERGY STAR specification for Enterprise Storage equipment.  If you have any questions or concerns, please contact Andrew Fanara, EPA, at fanara.andrew@epa.gov or Stephen Pantano, ICF International, at spantano@icfi.com.

Thank you for your support of ENERGY STAR.

Here’s the intro letter excerpted from the above email notification (in italics below):

April 23, 2009

Dear Enterprise Storage Equipment Manufacturers and Other Interested Parties:

This letter is intended to inform all stakeholders that the U.S. Environmental Protection Agency (EPA) intends to continue its efforts towards the development of an ENERGY STAR® specification for enterprise data storage equipment. Following is an outline of EPA’s general goals and next steps.


ENERGY STAR is a voluntary partnership between government, businesses, and purchasers designed to encourage the manufacture, purchase, and use of efficient products to help protect the environment. Products that earn the ENERGY STAR prevent greenhouse gas emissions by meeting strict energy efficiency guidelines. Manufacturers that qualify their products to meet ENERGY STAR requirements may use the label as a tool to educate their customers about the enhanced value of these products.

To date:
•More than 2,000 manufacturers are partnering with ENERGY STAR,
•More than 40,000 product models carry the ENERGY STAR label across more than 50 product categories,
•More than 70% of Americans recognize the ENERGY STAR label,
•Consumers have purchased more than 2.5 billion ENERGY STAR qualified products, and
•Americans, with the help of ENERGY STAR, saved enough energy in 2008 to avoid greenhouse gas emissions equivalent to those from 29 million cars — while saving $19 billion on utility bills.

In the last several years, the energy saving opportunities in data centers have been well documented. However, barriers to energy efficiency still persist and need to be addressed. EPA is pursuing a dual strategy to overcome these challenges by helping purchasers more easily identify energy efficient IT equipment with the use of the ENERGY STAR designation, and by encouraging organizations to benchmark the energy performance of their data centers.


In pursuit of this strategy, EPA will introduce an ENERGY STAR Computer Server specification in the coming weeks. In addition, EPA recently conducted a scoping effort to evaluate enterprise storage products for inclusion in the ENERGY STAR program. EPA reviewed available market research and facilitated discussions with product manufacturers, industry associations, and other interested parties. EPA concluded that IT purchasers would benefit from access to standardized information about the energy performance of storage equipment made available through the ENERGY STAR program. As a result, EPA intends to begin the specification development process. Details on this process will be forthcoming in the next several weeks.

To be added to the enterprise storage e-mail distribution list, please send your full contact information to Stephen Pantano at spantano@icfi.com. To stay informed about the ENERGY STAR specification development process for computer servers and other EPA data center initiatives please visit: www.energystar.gov/datacenters.


Thank you for your continued support of ENERGY STAR and please direct additional questions to Andrew Fanara at fanara.andrew@epa.gov or Stephen Pantano of ICF International, at spantano@icfi.com.

Sincerely,

Andrew Fanara
U.S. Environmental Protection Agency, Climate Protection Partnerships Division ENERGY STAR Program Manager

My take on the Energy Star programs is that as long as they add value including reflecting how energy is effectively used both when IT equipment such as servers and storage are in use, as well as in energy saving or avoidance modes are reflected, they can and should be a good thing.

However industry will need to work together across different trade and focus groups as well as factor in how supporting metrics will be applicable and reflective thus accepted by IT data center environments. This means metrics and measurements for both active or working while in use energy efficiency modes such as IOPS, bandwidth, messages or transactions, files or videos per watt of energy, as well as metrics for in-active or dormant data such as capacity per watt per usable footprint. Check out Chapter 5 (Measurements and Metrics) in "The Green and Virtual Data Center" (CRC) to learn more.

Various industry trade and focus groups including Storage Performance Council (SPC), SNIA GSI, Green Grid, SPEC and others are working on various metrics and aligning themselves to work with EPA. If you are in an IT data center involved with servers or storage, consider getting involved with one or more of these groups to help influence and shape what these programs will look like or affect your organization in the future.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

US EPA EnergyStar for Servers Wants To Hear From YOU!

US EPA Needs you
US EPA EnergyStar wants to hear from you!

Uncle Sam, that is, the US EPA EnergyStar team working on new programs wants to hear from IT data centers for feedback and comments on new EnergyStar for server draft 4 specifications. (Read here for some background).

For those interested, here’s what’s what via a recent note I received from the EnergyStar folks:

 

Dear Server Manufacturer or Other Industry Stakeholder,

The U.S. Environmental Protection Agency (EPA) welcomes your input on the attached Draft 4 ENERGY STAR® Version 1.0 Computer Server specification.  Also attached is the latest version of the Power and Performance Data Sheet, referenced in Section 3.C of the specification. 

Interested parties are encouraged to submit comments on the Draft 4 specification and Power and Performance Data Sheet to Rebecca Duff, ICF International, at rduff@icfi.com no later than March 20, 2009.  Manufacturers who wish to submit Idle performance data for Blade Servers should use the attached data collection sheet.  Questions regarding the data analyses can be sent to Arthur Howard, ICF International, at ahoward@icfi.com.   

Masked data sets used to derive proposed Draft 4 requirements will be available for download from the ENERGY STAR enterprise server specification development Web site at www.energystar.gov/productdevelopment (Click on New Specifications in Development) within the next several days.  

Stakeholders with questions or concerns can also contact Andrew Fanara, EPA, at (206) 553-6377 or fanara.andrew@epa.gov.

Andrew Fanara, U,S, EPA, at Data center Dynamics New York Event on March 4th
Andrew Fanara, U.S .EPA, will be available to discuss the latest Draft 4 specification and other ENERGY STAR initiatives at the upcoming 7th Annual New York Datacenter Dynamics Conference and Expo on March 4, 2009 at the Hilton on Avenue of the Americas. Datacenter Dynamics would like to offer a number of complimentary tickets to data center end users and operators that are working with EPA, DOE and NYSERDA to attend this event. 

EPA will participate in the session titled A Data Center Public Policy Discussion with DOE, EPA and NYSERDA along with:

  • Paul Scheihing, US DOE Industrial Technologies Program, Office of Energy Efficiency and Renewable Energy – US DOE   
  • Sandy Hwang, LEED® AP – The New York State Energy Research and Development Authority (NYSERDA)

More information, including the preliminary line-up of speakers for New York, can be found at: www.datacenterdynamics.com/newyork.

The first 15 data center end users / operators that are working with the EPA, DOE, and/or NYSERDA, and are not already registered, and send their full contact details via email to chris.collins@datacenterdynamics.com will receive a complimentary ticket to attend one of these events. Note: this offer is not available to vendor/services organizations; or to sales, business development or marketing personnel.

 

If you have an interest in servers or storage for that matter (that’s in the works as well), reach out to Andrew Fanara, Arthur Howard (AJ) and the rest of their team to learn more and give them your feedback. In my past conversations with both Andrew and AJ, they are a delight to talk with and don’t let the EPA or EnergyStar title fool you, both are technology and business minded smart and savvy folks who want to know more about your issues, concerns and how to enhance their programs.

Click on the above links to learn more.

There, you’ve been advised!

Cheers – gs