If you subscribe to the notion that Green IT is all about carbon footprints, you may be missing out on some real opportunities to go green. After all, carbon is part of the green movement, there are many other aspects including supply chain, efficiency, sustainability in addition to recycling, not to mention optimizing power, cooling footprints in order to do more work in a productive manner.
So who is the greenest of them all? Could it be Brocade, CA, Cisco, EMC, Hitachi, IBM, Intel, LSI, Microsoft, NetApp, Oracle, Symantec, VMware or 3PAR? What about the cloud crowd or perhaps one of the industry trade groups such as Green grid, SNIA GSI, Climate Savers Computing or Carbon disclosure project perhaps among others?
You might be surprised, now granted, this list is for consumer products. However, given their broad adoption, and looking at Green as more than carbon impact, and with the EPA implanting Energy Star for Servers and now Energy Star for storage in the works, not to mention factoring in the green supply chain, have a look here.
Here’s an interesting read about how the Internet is causing global warming. How ironic, given Al Gore’s carbon crusade, and the folk-lore claim about (or mistaken have claimed) to have invented the Internet, no wonder he has been able to cash-in and transform Green to Gold.
For those interested in saving money with efficient and optimized storage (e.g. the new Green) to boost productivity, here’s an article to check out.
Ok, that’s enough "Green" fun for now.
Cheers gs
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Interesting, and timely. Just last week both Greenpeace and the SHAT took issue with HP's green policies...
John thanks for the comments.
Green has become a new option and tool (or weapon) being used by different vendors across IT as well as other industries.
An example is the Apple & Dell "Green" mud slinging activity with more to come in the future involving others.
After all, similar to the California gold rush where a saying was "There's Green Gold" in them hills, today its also the case of "There's Green Gold" in them electronic items.
Cheers
gs