Escape From New York – Back from Storage Decisions NY 2008

This past week I was in New York City (NYC) presenting at the IT professionals (e.g. customer) focused Storage Decisions event where I presented several sessions (See previous posting) including Green and Energy Efficient Storage Solutions ? Practical Ways to Reduce Power Consumption or Doing More with Less on Tuesday, and Clustered Storage ? From SMB, to Scientific, to Social Networking and Web 2.0 on Wednesday morning (Watch for TechTarget to announce the availability of the slides). In addition to presenting and several briefing meetings, we also recorded several new TechTalks for both IT professionals as well as channel professionals on a wide range of topics from SMB to enterprise.

In addition to presenting at Storage Decisions, I was also the key note speaker at the Storage Strategies event for channel professionals where I discussed hot and emerging trends, technologies and opportunities for channel professionals. The event put on by TechTargets channel group including Cathy Gagne, Sue Troy and Colin Steele among many others was sponsored by EMC who presented to the channel audience their diverse solution offerings from VMware to storage and all points in between, NEC whom are now expanding their marketing story and messaging to cover their diverse storage line including the D series, servers and blade systems as well as their clustered hydrastor archiving storage system, Nexsan with their second generation MAID intelligent power management for variable performance and energy efficient storage.

To say that things were hopping in New York this week would be an understatement with the 63rd UN general assembly taking place with past and current U.S. presidents, current candidates as well as countless foreign dignitaries in town among everyone else. At the Hilton New York City
, which was the venue for Stg. Desc, as in previous years when its UN week, the place was crawling with not only storage professionals, vendors and industry media, there were also the broader media covering other people at the hotel for meetings including John McCain and foreign dignitaries, as well as celebrities like Ed Burns who was attending a NY FD/PD fund raiser event while across the street, there were the latest movie from Spike Lee ? Miracle at St. Anna?, and then the new release staring Richard Gere & Diane Lane ?Nights in Rodanthe? premieres took place. All that in addition to industry celebrities including Steve Foskett as well as Curtis Preston and many many others.

Back to Storage Decisions event Once again, the TechTarget folks including Lindsey Mullen, Peter Bochner, Rich Castanga, Nicole Tierney and Carol Sliwa and many others put together an outstanding event with an audience of IT professionals. For a storage focused, non vendor event, Storage Decisions remains the premiere event for non vendor audiences. All sessions were once again very well attended by engaging professionals from a variety of different IT organizations which makes these events fantastic for their interaction with the folks in the trenches compared to some events that are more vendors centric focused.

My talk about Green and Energy Efficient Storage Solutions solutions addressing how to do more with less including energy avoidance and energy efficiency, technologies and techniques was well attended by an engaging audience. Several different approaches to address various energy efficiency were covered and that will be further expanded on in addition to many other topics pertaining to green IT data centers in my new book ?The Green and Virtual Data Center? (Auerbach).

For example, one of the topics covered was energy avoidance using 1st generation MAID from vendors such as Copan or second generation MAID 2.0 and inveiglement power management (IPM) or adaptive power management solutions from vendors on a rapidly growing list including Adaptec, DDN, Fujitsu, Greenbytes, HDS, HGST, NEC, Nexsan and Xyratex among others not to mention all of the vendors who have made statements of direction or have upcoming solutions soon to be delivered.

In addition to IPM and MAID based solutions, tape and other off-line mediums including removable hard disk drives from vendors including EMC/Iomega, Fuji Film, IBM, Imation, Prostor, Quantum, Sony, SpectraLogic and Sun among others where the metric for idle or in-active data and storage is how much capacity per unit of energy per given configuration and footprint.

Another category coveted was boosting energy efficiency for active applications and data where the metric is doing more IOPS, bandwidth, messages or emails, files or other transactions or activity per watt of energy using either RAM or FLASH SSD, or, using fast energy efficiency disk drives with vendors that include among others 3PAR, BlueArc, Curtis, Dell, DotHill, Infotrend, EMC, Fujitsu, Gear6, HDS, HGST, HP, IBM, Intel, LSI, NEC, NetApp, Samsung, Seagate, Solid Data, STEC, Sun, SGI, TMS and Violin.

There are also the high capacity storage solutions for bulk storage where the metric is amount of capacity per watt of energy in a given footprint which is basically everyone in the industry that supports high capacity SATA disk drives not to mention the bulk and clustered storage vendors that do more with less.

Then there is the business benefits of data footprint reduction (archive, compress, dedupe) and space optimization vendors for storage and networking ranging from Asigra, Brocade, Cisco, Datadomain, EMC, Exagrid, Falconstor, HP, NetApp, Ocarina, PKzip, Quantum, Riverbed, Sepaton, Silverpeak and Storwize among others not to mention tiered storage among other related hardware, software and management topics. Also covered where various other infrastructure resource management (IRM) topics including performance and capacity planning, space optimization, configuration and use of tools and techniques including virtualization for emulation, aggregation or consolidation as well as for management abstraction and transparency not to mention the usual thin provisioning and use of different RAID levels to boost energy efficiency themes.

In addition to my green storage talk, I also presented on Clustered Storage(aka grid if you prefer) solutions for block and file, on-line active primary to secondary or off-line and near-line for backup and archiving solutions as well as emerging bulk storage solutions for web 2.0 or other instances where large amounts of data need to be stored on-line that in the past would have been archived for example fixed content reference data, web and research material, medical records or other images as well as social networking and entertainment media. Some of the vendors covered in this session included 3PAR, Amazon, BlueArc, Dell, EMC, Exagrid, Exanet, HP, IBM, IBRIX, Isilon, Lefthand, NEC, NetApp, Panasas, Permabit, Redhat and SGI among others.

After a busy couple of days, on the way to the airport the other day while stuck in traffic in busy metropolis of New York City (NYC) where I was flying next to the wide open Midwest spaces of Cedar Rapids Iowa for a key note speaking engagement, a thought that came to mind was, John Carpenters ?Escape from New York? starring Kurt Russell as ?Snake Plissken?.

Well, like ?Snake Plissken?, I made it to the airport in time for my flight to the wide open expanse of the Midwest and Cedar Rapids Iowa and then finally back home, what a week of diversity, however it was a great week.

Thanks too all those who attended and participated in the various events this past week, it was great to meet so many new people as well as reacquaint with others or put a name and face together for so many others. I look forward to seeing and hearing from you all again soon and remember to keep an eye out for my new book, ?The Green and Virtual Data Center? (Auerbach) that you can beat the holiday shopping rush and order now at Amazon.comas well as many other fine venues around the world.

Learn more at the TechTarget associated websites as well as at www.storageio.com and www.thegreenandvirtualdatacenter.com aka www.greendatastorage.com.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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