Updated 10/25/2017
Green hype and green washing may be on the endangered species list and going away, however, green IT for servers, storage, networks, facilities as well as related software and management techniques that address energy efficiency including power and cooling along with e-waste, environmental health and safety related issues are topics that wont be going away anytime soon.
There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE).
To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product. The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. Read more here.
The following are useful links to related efficient, effective, productive, flexible, scalable and resilient IT data center along with server storage I/O networking hardware and software that supports cloud and virtual green data centers.
Various IT industry vendors and other links
Via StorageIOblog – Happy Earth Day 2016 Eliminating Digital and Data e-Waste
Green and Virtual Data Center Primer
Green and Virtual Data Center: Productive Economical Efficient Effective Flexible
Are large storage arrays dead at the hands of SSD?
Closing the Green Gap
Energy efficient technology sales depend on the pitch
EPA Energy Star for Data Center Storage Update
EPA Energy Star for data center storage draft 3 specification
Green IT Confusion Continues, Opportunities Missed!
Green IT deferral blamed on economic recession might be result of green gap
How much SSD do you need vs. want?
How to reduce your Data Footprint impact (Podcast)
Industry trend: People plus data are aging and living longer
In the data center or information factory, not everything is the same
More storage and IO metrics that matter
Optimizing storage capacity and performance to reduce your data footprint
Performance metrics: Evaluating your data storage efficiency
PUE, Are you Managing Power, Energy or Productivity?
Saving Money with Green Data Storage Technology
Saving Money with Green IT: Time To Invest In Information Factories
Shifting from energy avoidance to energy efficiency
SNIA Green Storage Knowledge Center
Speaking of speeding up business with SSD storage
SSD and Green IT moving beyond green washing
Storage Efficiency and Optimization: The Other Green
Supporting IT growth demand during economic uncertain times
The Green and Virtual Data Center Book (CRC Press, Intel Recommended Reading)
The new Green IT: Efficient, Effective, Smart and Productive
The other Green Storage: Efficiency and Optimization
What is the best kind of IO? The one you do not have to do
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Click here to learn about "The Green and Virtual Data Center" book (CRC Press) for enabling efficient , productive IT data centers. This book covers cloud, virtualization, servers, storage, networks, software, facilities and associated management topics, technologies and techniques including metrics that matter. This book by industry veteran IT advisor and author Greg Schulz is the definitive guide for enabling economic efficiency and productive next generation data center strategies. Read more here and order your copyhere. Also check out Cloud and Virtual Data Storage Networking (CRC Press) a new book by Greg Schulz.
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White papers, analyst reports and perspectivesBusiness benefits of data footprint reduction (archiving, compression, de-dupe)
Data center I/O and performance issues – Server I/O and storage capacity gap Analysis of EPA Report to Congress (Law 109-431) The Many Faces of MAID Storage Technology Achieving Energy Efficiency with FLASH based SSD MAID 2.0: Energy Savings without Performance Compromises Articles, Tips, Blogs, Webcasts and Podcasts AP – SNIA Green Emerald Program and measurements
AP – Southern California heat wave strains electrical system Ars Technica – EPA: Power usage in data centers could double by 2011 Ars Technica – Meet the climate savers: Major tech firms launch war on energy-inefficient PCs – Article Askageek.com – Buying an environmental friendly laptop – November 2008 Baseline – Examining Energy Consumption in the Data Center Baseline – Burts Bees: What IT Means When You Go Green Bizcovering – Green architecture for the masses Broadstuff – Are Green 2.0 and Enterprise 2.0 Incompatible? Business Week – CEO Guide to Technology Business Week – Computers’ elusive eco factor Business Week – Clean Energy – Its Getting Affordable Byte & Switch – Keeping it Green This Summer – Don’t be "Green washed" Byte & Switch – IBM Sees Green in Energy Certificates Byte & Switch – Users Search for power solutions Byte & Switch – DoE issues Green Storage Warning CBR – The Green Light for Green IT CBR – Big boxes make greener data centers CFO – Power Scourge Channel Insider – A 12 Step Program to Dispose of IT Equipment China.org.cn – China publishes Energy paper CIO – Green Storage Means Money Saved on Power CIO – Data center designers share secrets for going green CIO – Best Place to Build a Data Center in North America CIO Insight – Clever Marketing or the Real Thing? Cleantechnica – Cooling Data Centers Could Prevent Massive Electrical Waste – June 2008 Climatebiz – Carbon Calculators Yield Spectrum of Results: Study CNET News – Linux coders tackle power efficiency CNET News – Research: Old data centers can be nearly as ‘green’ as new ones CNET News – Congress, Greenpeace move on e-wast CNN Money – A Green Collar Recession CNN Money – IBM creates alliance with industry leaders supporting new data center standards Communication News – Utility bills key to greener IT Computerweekly – Business case for green storage Computerweekly – Optimising data centre operations Computerweekly – Green still good for IT, if it saves money Computerweekly – Meeting the Demands for storage Computerworld – Wells Fargo Free Data Center Cooling System Computerworld – Seven ways to get green and save money Computerworld – Build your data center here: The most energy-efficient locations Computerworld – EPA: U.S. needs more power plants to support data centers Computerworld – GreenIT: A marketing ploy or new technology? Computerworld – Gartner Criticizes Green Grid Computerworld – IT Skills no longer sufficient for data center execs. Computerworld – Meet MAID 2.0 and Intelligent Power Management Computerworld – Feds to offer energy ratings on servers and storage Computerworld – Greenpeace still hunting for truly green electronics Computerworld – How to benchmark data center energy costs ComputerworldUK – Datacenters at risk from poor governance ComputerworldUK – Top IT Leaders Back Green Survey ComputerworldMH – Lean and Green CTR – Strategies for enhancing energy efficiency CTR – Economies of Scale – Green Data Warehouse Appliances Datacenterknowledge – Microsoft to build Illinois datacenter Data Center Strategies – Storage The Next Hot Topic Earthtimes – Fujitsu installs hydrogen fuel cell power eChannelline – IBM Goes Green(er) Ecoearth.info – California Moves To Speed Solar, Wind Power Grid Connections Ecogeek – Solar power company figures they can power 90% of America Economist – Cool IT Electronic Design – How many watts in that Gigabyte eMazzanti – Desktop virtualization movement creeping into customer sites ens-Newswire – Western Governors Ask Obama for National Green Energy Plan Environmental Leader – Best Place to Build an Energy Efficient Data Center Environmental Leader – New Guide Helps Advertisers Avoid Greenwash Complaints Enterprise Storage Forum – Power Struggles Take Center Stage at SNW Enterprise Storage Forum – Pace Yourself for Storage Power & Cooling Needs Enterprise Storage Forum – Storage Power and Cooling Issues Heat Up – StorageIO Article Enterprise Storage Forum – Score Savings With A Storage Power Play Enterprise Storage Forum – I/O, I/O, Its off to Virtual Work I Go Enterprise Storage Forum – Not Just a Flash in the Pan – Various SSD options Enterprise Storage Forum – Closing the Green Gap – Article August 2008 EPA Report to Congress and Public Law 109-431 – Reports & links eWeek – Saving Green by being Green eWeek – ‘No Cooling Necessary’ Data Centers Coming? eWeek – How the ‘Down’ Macroeconomy Will Impact the Data Storage Sector ExpressComputer – In defense of Green IT ExpressComputer – What data center crisis Forbes – How to Build a Quick Charging Battery GCN – Sun launches eco data center GreenerComputing – New Code of Conduct to Establish Best Practices in Green Data Centers GreenerComputing – Silicon valley’s green detente GreenerComputing – Majority of companies plan to green their data centers GreenerComputing – Citigroup to spend $232M on Green Data Center GreenerComputing – Chicago and Quincy, WA Top Green Data Center Locations GreenerComputing – Using airside economizers to chill data center cooling bills GreenerComputing – Making the most of asset disposal GreenerComputing – Greenpeace vendor rankings GreenerComputing – Four Steps to Improving Data Center Efficiency without Capital Expenditures GreenerComputing – Enabling a Green and Virtual Data Center Green-PC – Strategic Steps Down the Green Path Greeniewatch – BBC news chiefs attack plans for climate change campaign Greeniewatch – Warmest year predictions and data that has not yet been measured GoverenmentExecutive – Public Private Sectors Differ on "Green" Efforts HPC Wire – How hot is your code Industry Standard – Why green data centers mean partner opportunities InformationWeek – It could be 15 years before we know what is really green InformationWeek – Beyond Server Consolidaiton InformationWeek – Green IT Beyond Virtualization: The Case For Consolidation InfoWorld – Sun celebrates green datacenter innovations InfoWorld – Tech’s own datacenters are their green showrooms InfoWorld – 2007: The Year in Green InfoWorld – Green Grid Announces Tech Forum in Feb 2008 InfoWorld – SPEC seeds future green-server benchmarks InfoWorld – Climate Savers green catalog proves un-ripe InfoWorld – Forester: Eco-minded activity up among IT pros InfoWorld – Green ventures in Silicon Valley, Mass reaped most VC cash in ’07 InfoWorld – Congress misses chance to see green-energy growth InfoWorld – Unisys pushes green envelope with datacenter expansion InfoWorld – No easy green strategy for storage Internet News – Storage Technologies for a Slowing Economy Internet News – Economy will Force IT to Transform ITManagement – Green Computing, Green Revenue itnews – Data centre chiefs dismiss green hype itnews – Australian Green IT regulations could arrive this year IT Pro – SNIA Green storage metrics released ITtoolbox – MAID discussion Linux Power – Saving power with Linux on Intel platforms MSNBC – Microsoft to build data center in Ireland National Post – Green technology at the L.A. Auto Show Network World – Turning the datacenter green Network World – Color Interop Green Network World – Green not helpful word for setting environmental policies NewScientistEnvironment – Computer servers as bad for climate as SUVs Newser – Texas commission approves nation’s largest wind power project New Yorker – Big Foot: In measuring carbon emissions, it’s easy to confuse morality and science NY Times – What the Green Bubble Will Leave Behind PRNewswire – Al Gore and Cisco CEO John Chambers to debate climate change Processor – More than just monitoring Processor – The new data center: What’s hot in Data Center physical infrastructure: Processor – Liquid Cooling in the Data Center Processor – Curbing IT Power Usage Processor – Services To The Rescue – Services Available For Today’s Data Centers Processor – Green Initiatives: Hire A Consultant? Processor – Energy-Saving Initiatives Processor – The EPA’s Low Carbon Campaig Processor – Data Center Power Planning SAN Jose Mercury – Making Data Centers Green SDA-Asia – Green IT still a priority despite Credit Crunch SearchCIO – EPA report gives data centers little guidance SearchCIO – Green IT Strategies Could Lead to hefty ROIs SearchCIO – Green IT In the Data Center: Plenty of Talk, not much Walk SearchCIO – Green IT Overpitched by Vendors, CIOs beware SearchDataCenter – Study ranks cheapest places to build a data center SearchDataCenter – Green technology still ranks low for data center planners SearchDataCenter – Green Data Center: Energy Effiecnty Computing in the 21st Century SearchDataCenter – Green Data Center Advice: Is LEED Feasible SearchDataCenter – Green Data Centers Tackle LEED Certification SearchDataCenter – PG&E invests in data center effieicny SearchDataCenter – A solar powered datacenter SearchSMBStorage – Improve your storage energy efficiency SearchSMBStorage – SMB capacity planning: Focusing on energy conservation SearchSMBStorage – Data footprint reduction for SMBs SearchSMBStorage – MAID & other energy-saving storage technologies for SMBs SearchStorage – How to increase your storage energy efficiency SearchStorage – Is storage now top energy hog in the data center SearchStorage – Storage eZine: Turning Storage Green SearchStorage – The Green Storage Gap SearchStorageChannel – Green Data Storage Projects Silicon.com – The greening of IT: Cooling costs SNIA – SNIA Green Storage Overview SNIA – Green Storage SNW – Beyond Green-wash SNW Spring 2008 Beyond Green-wash State.org – Why Texas Has Its Own Power Grid StorageDecisions – Different Shades of Green Storage Magazine – Storage still lacks energy metrics StorageIOblog – Posts pertaining to Green, power, cooling, floor-space, EHS (PCFE) Storage Search – Various postings, news and topics pertaining to Green IT Technology Times – Revealed: the environmental impact of Google searches TechTarget – Data center power efficiency TechTarget – Tip for determining power consumption Techworld – Inside a green data center Techworld – Box reduction – Low hanging green datacenter fruit Techworld – Datacentere used to heat swimming pool Theinquirer – Spansion and Virident flash server farms Theinquirer – Storage firms worry about energy efficiency How green is the valley TheRegister – Data Centre Efficiency, the good, the bad and the way to hot TheRegister – Server makers snub whalesong for serious windmill abuse TheRegister – Green data center threat level: Not Green The Standard – Growing cynicism around going Green ThoughtPut – Energy Central Thoughtput – Power, Cooling, Green Storage and related industry trends Wallstreet Journal – Utilities Amp Up Push To Slash Energy Use Wallstreet Journal – The IT in Green Investing Wallstreet Journal – Tech’s Energy Consumption on the Rise Washingtonpost – Texas approves major new wind power project WhatPC – Green IT: It doesnt have to cost the earth WHIRnews – SingTel building green data center Wind-watch.org – Loss of wind causes Texas power grid emergency WyomingNews – Overcoming Greens Stereotype Yahoo – Washington Senate Unviel Green Job Plan ZDnet – Will supercomputer speeds hit a plateau? Are data centers causing climate change News and Press Releases Business Wire – The Green and Virtual Data Center
Enterprise Storage Forum – Intel and HGST (Hitachi) partner on FLASH SSD PCworld – Intel and HP describe Green Strategy DoE – To Invest Approximately $1.3 Billion to Commercialize CCS Technology Yahoo – Shell Opens Los Angeles’ First Combined Hydrogen and Gasoline Station DuPont – DuPont Projects Save Enough Energy to Power 25,000 Homes Gartner – Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT Websites and Tools Various power, cooling, emmisions and device configuration tools and calculators
Solar Action Alliance web site SNIA Emerald program Carbon Disclosure Project The Chicago Climate Exchange Climate Savers Data Center Decisions Electronic Industries Alliance (EIA) EMC – Digital Life Calculator Energy Star Energy Star Data Center Initiatives Greenpeace – Technology ranking website also here GlobalActionPlan KyotoPlanet LBNL High Tech Data centers Millicomputing RoHS & WEE News Storage Performance Council (SPC) SNIA Green Technical Working Group SPEC Transaction Processing Council (TPC) The Green Grid The Raised Floor Terra Pass Carbon Offset Credits – Website with CO2 calculators Energy Information Administration – EIA (US and International Electrical Information) U.S. Department of Energy and related information U.S. DOE Energy Efficient Industrial Programs U.S. EPA server and storage energy topics Zerofootprint – Various "Green" and environmental related links and calculators Vendor Centric and Marketing Website Links and toolsVendors and organizations have different types of calculators some with focus on power, cooling, floor space, carbon offsets or emissions, ROI, TCO and other IT data center infrastructure resource management. Following is an evolving list and by no means definitive even for a particular vendors as different manufactures may have multiple different calculators for different product lines or areas of focus. Brocade – Green website
Cisco – Green and Environmental websites here, here and here Dell – Green website EMC – EMC Energy, Power and Cooling Related Website HDS – How to be green – HDS Positioning White Paper HP – HP Green Website IBM – Green Data Center – IBM Positioning White Paper IBM – Green Data Center for Education – IBM Positioning White Paper Intel – What is an Efficient Data Center and how do I measure it? LSI – Green site and white paper NetApp – Press Release and related information Sun – Various articles and links Symantec – Global 2000 Struggle to Adopt "Green" Data Centers – Announcement of Survey results ACTON Adinfa APC Australian Conservation Foundation Avocent BBC Brocade Carbon Credit Calculator UK Carbon Footprint Site Carbon Planet Carbonify CarbonZero Cassatt CO2 Stats Site Copan Dell DirectGov UK Acton Diesel Service & Supply Power Calculator & Converter Eaton Powerware Ecobusinesslinks Ecoscale EMC Power Calculator EMC Web Power Calculator EMC Digital Life Calculator EPA Power Profiler EPA Related Tools EPEAT Google UK Green Footprint Green Grid Calculator HP and more here HVAC Calculator IBM Logicalis Kohler Power (Business and Residential) Micron MSN Carbon Footprint Calculator National Wildlife Foundation NEF UK NetApp Rackwise Platespin Safecom Sterling Planet Sun and more here and here and here Tandberg TechRepublic TerraPass Carbon Offset Credits Thomas Kreen AG Toronto Hydro Calculator 80 Plus Calculator VMware 42u Green Grid PUE DCiE calculator 42u energy calculator Green and Virtual Tools
Green and Virtual Metrics
Disclaimer and notesDisclaimer and note: URL’s submitted for inclusion on this site will be reviewed for consideration and to be in generally accepted good taste in regards to the theme of this site. Best effort has been made to validate and verify the URLs that appear on this page and web site however they are subject to change. The author and/or maintainer’s) of this page and web site make no endorsement to and assume no responsibility for the URLs and their content that are listed on this page. |
The result of a green and virtual data center is that of a flexible, agile, resilient, scalable information factory that is also economical, productive, efficient, productive as well as sustainable.
Ok, nuff said (for now)
Cheers gs
Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
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